The 10 Best Hotel CRM Software 2023 (Free & Paid)

The hospitality and hotel CRM software provides the tools for engaging potential customers, scheduling reservations, and managing projects based on events. The CRM software for the hotel industry offers the features like ticket generation, payment processing functionalities, identification of the top options on pricing, user-friendliness, and experience. The benefits of Hotel and Hospital CRM systems are enhanced customer service, automated processes, tracking customer engagement, performance tracking, and integrated systems. Like other industries, hotel and hospitality also comprise departments like finance, accounting, field services, grievance management, employee tracking, etc. The sales and customer service come under a single department. Hotels, restaurants, hospitality, travel, and tourism prefer a customized CRM for hotels and the hospital industry that cater to the requirements of all departments. They would surf for the list of top CRMs for hotels & hospitality industry before deciding on readymade or customized CRM software.

best-hotel-crm-software

Our Score98/100
  • Pipedrive
  • United Kingdom
  • $14.90/month/user
  • Yes

Visit Website

Our Score98/100
  • Salesforce
  • United States
  • Not provided by vendor
  • Yes

Visit Website

Our Score98/100
  • Revinate
  • United States
  • Not provided by vendor
  • No

Visit Website

» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.

Best CRMs For Hotel | Top Hospitality CRM Systems Reviews

Pipedrive-best-crm-logo

1. Pipedrive – Top Hotel & Hospitality CRM software

Our Score 98/100

About Pipedrive: Pipedrive is the best CRM software for any sized business. With a clear dashboard, easy-to-use features, and an expansive library of integrations with other apps, it’s the perfect CRM for anyone who wants to be more productive with their business strategies. Pipedrive provides the easiest way to manage your business and customer relationships. With its intuitive interface, advanced filtering tools, and powerful reporting capabilities, this CRM eliminates a lot of the hassles that come with keeping up with current opportunities. Read Our Detailed review of Pipedrive CRM Software

Pipedrive Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“Using Pipedrive’s CRM is one of the best decisions we’ve ever made. We’ve seen our annual revenue explode, and the outlook just keeps getting sunnier” – Mitchell Workman

Pipedrive Reviews

Pipedrive

United Kingdom

501 – 1000

2010

$14.90/month/user

Yes

4.5

2480+ Reviews

4.2

1570+ Reviews

Salesforce CRM Best Hotel CRM Software

2. Salesforce CRM – Best Hotel CRM Software to improve hospitality services

Our Score 98/100

About Salesforce CRM: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.

Salesforce CRM Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino

Salesforce CRM Reviews

Salesforce

United States

10000+

2003

Not provided by vendor

Yes

4.4

17000+ Reviews

4.3

12000+ Reviews

Revinate Hotel CRM Best Hotel CRM Software

3. Revinate Hotel CRM – Know your guests with Revinate’s Hotel CRM

Our Score 98/100

About Revinate Hotel CRM: Revinate is widely used as a Hotel CRM software working towards attracting, understanding, and impressing guests for your hotel while saving loads of time and hard work. It establishes great guest relationships through personalized email marketing, creates data-rich and detailed guest profiles that help taking informed decisions, runs guest surveys and collects feedback manages reputation, creates reports, and takes all the properties of a hotel company into account.

Revinate Hotel CRM Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“In this type of market, you need to leverage any advantage you have. For us, Revinate is that advantage. Because we can easily reach our database in a highly personalized way at just the right time, we can drive repeat business, positively impact the customer journey and increase loyalty with no acquisition costs.” – Ben Ferry

Revinate Hotel CRM Reviews

Revinate

United States

501 – 1000

2009

Not provided by vendor

No

5.0

01+ Reviews

4.6

05+ Reviews

Freshsales Best Hotel CRM Software

4. Freshsales – Best CRM for Hotels and Hospitality

Our Score 98/100

About Freshsales: Freshsales CRM is a sales CRM designed to be used with Gmail and Google Calendar. It helps you keep in touch with your prospects and manage your meetings from Gmail. Freshsales CRM is integrated perfectly into Gmail, which means you can use all the features of Gmail without having to switch to an additional window or program when checking emails. You can also manage your contact details and create sales campaigns and reminders with the help of Gmail and Google Calendar.

Freshsales Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“As soon as we were given a demo of Freshsales, we knew it would resolve some of our most pressing sales challenges, to begin with. In fact, after a short set-up period and minimal training, we were able to hit the ground running from Day 1. And it hasn’t disappointed till today.” – Jean-Philippe Thiery

Freshworks

United States

1001 – 5000

2011

Not provided by vendor

Yes

4.6

500+ Reviews

4.6

900+ Reviews

Experience Hotel Best Hotel CRM Software

5. Experience Hotel – The all-in-one CRM that increases your hotel revenue

Our Score 98/100

About Experience Hotel: Traditionally, guest relationships ended after checking out of the hotel. However, Experience Hotel CRM Software gives hotels and resorts control over their relationships during, before, and after users’ stays. This all-in-one CRM has one end goal – to increase your revenue. It helps improve revenue through emailing, boosting online reputation, taking surveys, upselling, and so much more!

Experience Hotel Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“After a few difficult months, we reopened our establishment in June and therefore had high expectations in terms of turnover. We sent two mailings to our entire database right away and the results were immediate: nearly €30,000 generated last month and our guests were delighted to find us! We clearly wouldn’t have had these results without the Experience Hotel emailing tool. It’s what helps us every day to reach our goals and we are extremely satisfied !” – Justine Mihci

Experience Hotel Reviews

Experience Hotel

France

11 – 50

2017

Not provided by vendor

No

0.0

00 Reviews

0.0

00 Reviews

Capsule CRM Best Hotel CRM Software

6. Capsule CRM – Give clients and guests an exceptional level of service every time

Our Score 98/100

About Capsule CRM: Capsule CRM is a tool for managing your company’s relationships and activities. It is simple to use yet has the power to help you be a more productive organization. You’ll also be able to track key milestones and measure the success of campaigns by using its intuitive reporting tools. Capsule CRM is a dynamic platform that works in real-time. It facilitates a vital facet of digital business-tight collaboration between departments and teams. This data centralization makes it easy to manage your business’s contacts, leads, and activities across many different systems.

Capsule CRM Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“We wish we had used Capsule years ago as we’d be much better off now. The cost is pretty small but the return we get is around 10 to 15 times bigger.” – Dale Harris

Zestia

United Kingdom

51 – 200

2009

Not provided by vendor

Yes

4.5

140+ Reviews

4.3

80+ Reviews

eInsight Best Hotel CRM Software

7. eInsight CRM – CREATE, PERSONALIZE, DELIVER

Our Score 98/100

About eInsight CRM: eInsight Hotel CRM Software enhances the guest experience throughout the journey with enterprise marketing automation and guest intelligence. Through an integrated technology platform, the platform helps hotels across the globe increase profitability and guest loyalty. It provides personalized, one-to-one communication to every guest by leveraging real-time data. It integrates enterprise marketing automation with guest intelligence to help companies reach the right guests at the right time.

eInsight CRM Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“With Cendyn, we have the ability to segment, parse and really drill down into data, both individually and at a more macro level. It really helps us focus and deliver specific, targeted messages that guests really want. Cendyn offers the most robust CRM technology in the business from segmentation to targeting, data collection and reporting.” – Dave Rubin

eInsight CRM Reviews

Cendyn

United States

501 – 1000

1996

Not provided by vendor

No

0.0

00 Reviews

4.5

01 Reviews

GraceSoft Best Hotel CRM Software

8. GraceSoft – Web Based Guest CRM Software for Hotel & Travel Industry

Our Score 98/100

About GraceSoft: GraceSoft’s hotel CRM software is a game changer for the hospitality industry. Hotels can now nurture and engage guests through features like automated email, groups, and scheduling call-back dates and reminders based on customer profiles. The CRM also simplifies outbound marketing by automating promotional, personalized messages to help customers upgrade their reservations.

GraceSoft Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“In particular I appreciate GraceSoft’s support team, based in the US, always promptly answers. I like the fact that Easy InnKeeping’s support team never simply says “It can’t do that.” Almost always they have a workaround which, in my experience with Hotelogix and looking at other systems, is something that can’t be beat.” – Erica Nagel

GraceSoft Reviews

GraceSoft

United States

11 – 50

1999

$59.00 /month

Yes

4.4

50+ Reviews

0.0

00 Reviews

CompanyHub Best Hotel CRM Software

9. CompanyHub – Get best-in-the-class Hotel CRM solution

Our Score 98/100

About CompanyHub: A CompanyHub CRM is one of the best in the market today; it provides you with a 360° view of leads for efficient lead generation. Businesses can save time by scheduling emails, sending bulk emails, and using email templates easily. You can drag and drop tools, add conversations, automate day-to-day activities, generate reports, and manage your sales pipeline within the CompanyHub CRM. The best thing about CRM is that it can integrate with any third-party software. You can keep a track record of events, payments, projects, bookings, insurances, properties, and much more.

CompanyHub Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“Simple Powerful Customizable CRM that Doesn’t Need a PhD. Customer service has been quick, courteous and helpful since day 1. Right out of the box, it’s super simple to set up and onboard. It’s field based, so you can customize it in an infinite number of way. I run 3 different companies and can differentiate each lead / contact in the the system according to the Project (my company) they are associated with.” – Howard O

CompanyHub Reviews

CompanyHub

India

11 – 50

2015

$21.00 /month

Yes

4.7

20+ Reviews

4.7

40+ Reviews

Telagus Best Hotel CRM Software

10. Telagus – CRM For Travel, Hotel & Hospitality Management

Our Score 98/100

About Telagus: Telagus helps you contact your customers directly through their phone numbers and email addresses, as well as manage marketing campaigns with built-in tools like email marketing templates and landing pages. Telagus CRM also offers integrations with online tools like Google Analytics so you can measure success by checking where your leads came from. It Integrates with your existing systems such as Salesforce and Google Analytics to maximize your efficiency and team collaboration. It builds effective email campaigns with built-in templates, form tracking, and customizable signup forms.

Telagus Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

“The degree of automation and control it gives in data management, project management and complex workflow is what makes Telagus a very powerful tool” – Farjad M.

Telagus Reviews

Telsa Media

United Kingdom

11 – 50

2015

$50.00/month

Yes

0.0

00 Reviews

2.5

01 Reviews

Hotel CRM Software Buyer’s Guide

» What is Hotel CRM Software?

Hotels rely on CRM software to manage processes, guests, rooms, and more. This guide examines CRM and how a hotel can use it to improve operations. It also discusses the various types of hotel CRM software and how they differ.

CRM stands for customer relationship management, aiming to create sustainable customer relationships. Hotel CRM software helps with booking reservations, providing personalized service once customers arrive, and keeping track of guest information, such as preferences in room type or amenities offered.

CRM software for hotels is designed to efficiently manage the guest experience, from initial booking and check-in to maintenance and room service. The software allows staff members to view information about previous meetings and messages exchanged with a guest so that future interactions are seamless and more professional.

A hotel CRM system is usually tied into every other aspect of operations at the hotel. For example, a hotel's reservation system typically has links to the CRM system so that a sales agent who books reservations can access past communications with guests. Likewise, a front desk clerk who checks in guests may be able to see details of previous room preferences or customizations made by the guest, which may help guide their service efforts.

Hotel management CRM software allows the operator to oversee everything related to operations. From finding out what rooms are available and which are occupied to managing amenities, food and beverage services, and finances, hotel management systems bring all operations under one umbrella.

Hotel CRM software allows easier collaboration between employees, management, and staff members. Instead of relying on daily phone calls or emails, conversations, and messages can be exchanged on a company's intranet. This reduces the time spent on administrative tasks so that employees can focus on core business priorities such as improving guest service or increasing revenue through sales initiatives.

Hotel management CRM software also allows managers to view the performance of their employees. For example, the manager can act if three staff members consistently provide poor service to guests. They can assign a different employee to handle specific tasks so that the problem is addressed and the guests are better served by staff members who are more familiar with the functions.

Finally, hotel management CRM software allows hotel owners or managers to make intelligent financial decisions that benefit the hotel and its employees. Instead of staying in their office all day overseeing every aspect of operations, managers can go about their daily business as usual while still monitoring what's happening in the front office or at a particular department, such as housekeeping or front desk, without being physically present.

» Features of Hotel CRM Software

CRM software for hotels is one of the most popular tools today to stay organized and generate revenue. It's an essential platform for the success of any company, with a suite of features that can help the company develop a personalized customer experience.

› Order Management:

This feature enables the hotel management to organize its tasks and schedules with a system of functions that can be prioritized according to the needs of each client.

› Contact Management:

Hotel CRM software provides an online database that manages all customer contacts, whether personal or professional. The database can be easily shared with other employees within the network, enabling clear communication between all team members.

› Prospect Management:

This feature analyzes data based on sales activity to pinpoint opportunities among existing or potential new clients.

› Collaboration Tools:

Collaboration tools allow team members to collaborate on a project by sharing files, calendars, tasks, and schedule updates. It is necessary to have the best hotel CRM software to stay on top of all the meetings and schedules.

› Mobile Access:

Mobile access to hotel CRM software means that clients can review their account information wherever possible, at any time. It's also easier for employees to check sales leads, schedules, or even customer notes from their phones or tablet.

› Reports:

Reports provide an ongoing record of the hotel's performance and allow for trend analysis to spot potential issues. Sales reports are essential for tracking sales activities and helping teams magnify their achievements.  Hotel CRM software can enable the hotels to analyze results to improve future sales campaigns. 

› Project Management:

Hotel CRM software can also help manage projects and keep track of all tasks and deadlines to boost productivity. Projects can be kept organized with a list of accountability ratings that accountholders can always access. 

› Customer Portal:

A customer portal is another way to keep customers involved and help enhance their relationship with the hotel. It can allow customers access to parts of Hotel CRM software customized for their specific needs. 

› Partner Management:

A CRM platform is one of the most reliable ways for network marketers to communicate and target leads and prospects.

» Benefits of CRM Software for Hotels

In the highly competitive world of hospitality, hotels need to be on top of their game. That's why hotel CRM (customer relationship management) software is invaluable in helping your hotel stay ahead of the competition. But what are the benefits?

That's what we'll explore in this informative and factual guide! We've got information about hotel CRM software that can help you understand its importance and equip you with all the facts. Your business will never be more robust than it is today — so get started by reading this guide! 

› CRM software makes your marketing easier.

Hotel CRM software helps your hotel business find new customers by generating leads and closing sales. You can integrate your CRM with other tools to increase its functionality.

Of course, you'll also want to incorporate hotel CRM software into your website design so that visitors can contact you directly from the site. It will save them a few extra steps — which could translate into more conversions!

CRM programs are beneficial when it comes to lead management. These programs help you get information out of leads and convert them into paying customers. They'll also allow you to generate reports showing how efficiently you follow up with leads.

› CRM software is the key to staying ahead of your competitors.

Keep your competitors from getting a jump on you. Prevent them from acting first, and they'll have difficulty catching up to you. That's why it's essential to implement hotel CRM software into your hotel business as soon as possible!

Hotels that use CRM software can develop new marketing strategies and ideas before surrounding businesses. By being ahead of the curve, hotels can stay relevant in their markets and grow their clientele base — resulting in increased profits for all!

› CRM software makes for good customer service.

One of the most important aspects of running a successful hotel is ensuring that your customers are satisfied. After all, if guests aren't happy with your hotel, they won't come back. And no matter your marketing strategy, you can't attract new customers if the people around you talk about how bad your business is!

CRM software for hotel business will help you track customer behavior and identify common trends. This will help you respond to customer needs promptly! If a specific room type isn't selling well, adjusting rates and marketing strategies could be just what it takes to get more people to book that type of room.

› CRM software gives you better control over turnover.

Turnover is a challenge in any hospitality business, but hotels can be especially susceptible to high turnover rates since they tend to have low staff loyalty.

Customer retention is crucial for your hotel's success, so it's essential to use CRM software for hotels to track customer interactions with your hotel from room to room. You'll be able to see what amenities customers are requesting or adding when they check in. You'll also unlock more potential from current customers by remembering what makes them tick.

By tracking customer habits, you can see how customers use different amenities and how often customers check out after their stay. Knowing how often you check out guests can help you predict the frequency of repeat business. By creating a brief email message to remind potential customers of their last visit to your hotel, you'll be able to encourage them to book another stay in the future.

› CRM software improves your hotel's efficiency.

Are you using hotel CRM software or a word processing program on a laptop? You are missing out! Using those old technology tools will never be as effective as implementing a hotel CRM system that allows you:

Track customer preferences and needs through online surveys and aggregated feedback from past customers. By knowing how your customers feel about your hotel, you'll be able to gauge future business trends and make changes accordingly.

By knowing how your customers feel about your hotel, you'll be able to gauge future business trends and make changes accordingly. Monitor customer behavior in real-time to make adjustments based on current needs and complaints.

» How much does CRM Software for Hotel cost?

Every hotel needs a hotel CRM system for managing its inventory, guests, and bookings. You can use CRMs like Salesforce or Desk.com to help you with this process. The best systems will depend on your budget and needs.

The question of how much CRM software for hotel costs determines the number of available features, the required services, and the relative value.

The factors that you need to look at to understand how much a hotel CRM system will cost include the number of user licenses required, the complexity of installation and maintenance needs, the cost of training and support, whether or not ongoing maintenance is recommended, and whether or not additional modules are available.

Let's take a look at some of these costs. If you have a small hotel (just two rooms), getting by with just one user license might be possible. But you can only install multiple copies on your server with licensing conflicts. A user license can vary from $10 to $50 per month.

For a small business, like a 2-room hotel, you might get by with an entry-level hotel CRM system that costs between $50 and $150 per month. This typically comes with one or two user licenses (2 is the recommended minimum). You'll also need to pay for setup costs and data migration if you have existing data that needs to be transferred into the hotel CRM system. It's also important to remember that you'll also need support, maintenance services, and training so that users can learn how to use it properly.

The cost of the hotel CRM software will vary based on the features you need and what the service provider offers. Some services provide standard features for free or an introductory rate but then add fees for additional features. For example, a service might provide free training for an initial period but then charge you for other visits in the future. You'll also have a bill to pay annually to maintain your subscription.

The best way to determine how much your system costs is to look at accurate quotes from different providers. By inquiring with several providers, you will come up with a good idea of the range of each offer.

» How to choose CRM Software for a Hotel?

Choosing CRM software for a hotel can be a challenging and expensive task. If you are new to the space, selecting this software takes time and effort. When deciding which hotel CRM software to use, you should look for CRM features to help your business maximize profits and ensure revenues. There are many different types of features that hotels can use to ensure they have everything they need in their business management system.

Hotels must maximize revenue, track clientele, and have a smooth communication flow. This is why choosing the right software for your business is so important. CRM software for a hotel can help your business run smoothly and help you stay ahead of your competition. If you are trying to decide which CRM software for a hotel, here are some questions that will help you in decision-making.

You will first want to ask yourself how many employees there are in the hotel. If you are a small hotel business, you probably want something simple that everyone in the company can easily use. You also want a clean interface that is easy to use. If there are only two or three employees, anything more than essential software might be too much for your needs.

An essential part of making an intelligent decision when choosing a CRM system for the hotel is user interface. You want something that will make it easy for employees to use the software. This can be the difference between using an excellent hotel CRM system or something difficult to use and constantly breaking down. 

You also want to ensure it is compatible with your other programs, operating systems, and computers. You also want this hotel CRM software to be accessible on your budget. It is essential to have a good balance here between features and price; this is something that will happen over time when you use your software. 

You want to ensure that the hotel CRM software for your chosen hotel will be accessible on your budget, particularly in terms of licensing costs and upgrades. When considering these costs, you want to ensure you get what fits into your budget and how much of an investment you want to make. If this is a new hotel business, investing in expensive software may be good if it fits your budget well.

» Conclusion:

Hotels will benefit from having sound software systems. These programs can help you run your hotel business and offer information about the customers visiting your hotel. This is important to ensure a smooth flow of information from one department to another.

CRM Software for hotels will help in terms of tracking profits and helping streamline communication between your departments. Having the right software for a hotel can considerably benefit in ensuring you keep track of your guest, which is key to staying ahead in the business world. If you need clarification about what software to choose, don't worry. Your budget will give you flexibility. Start with something simple and then upgrade later if you need to.

Related Software Categories

» Hotel Inventory Management Software: Managing guest expectations can be a lot touchier than it may look. After all, it is challenging to track whether each room has the essentials, whether it's cleaned, or simply whether you have enough rooms available to manage the demands.

» 10 Game-Changing Hotel Tech Companies: Hotel Technology Companies are booming at their full capacity because of the advent of technology in the hotel industry. For the complex hotel operations carried out daily, these tools have proven to be a boon by making them efficient and easily manageable.

» Reservation and Booking Software: As the hospitality industry is booming today, hotel managements seek to make the reservation process easier and smoother for the travellers. People, who travel a lot, prefer to book hotels of their choice beforehand, which aids to convenience.

» Channel Management Software: Channel management system helps you to manage online distribution channels effectively which in turn assist you to boost your revenues. This software aids you to connect with users easily and maximize the selling of your product.

» LMS for Hospitality Industry: The hospitality industry, one of the most dynamic verticals, has to train its workforce to provide the best possible services continually. Doing that the traditional way is both time-consuming and less effective.