The 10 Best Social CRM Software & Tools 2022 (Free & Paid)

Social CRM systems are theintegration tools for all social media channels into CRM platforms. The CRM platforms support social media & traditional channels to enable businesses to interact with the customers about their products or services through their preferred channels. The social CRM tools enable you to provide improvised customer service and offer you a greater marketing insight that you gather from social media. Businesses rely on social CRM software to communicate with customers via text, phone, chat, email address, or direct messages from social media. Business enterprises use social CRM for reasons like meeting the customers' ever-increasing needs, delivering prompt customer support on social media platforms, real-time interaction with customers, and so on. If you are looking for more information, you can get them from a list of top social CRM platforms.

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» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.

Best CRMs For Social Media| Top Social CRM Systems & Tools Reviews

Salesforce Social Studio Best Social CRM Software

1. Salesforce Social Studio – No.1 Social CRM Software

Our Score 98/100

About Salesforce Social Studio: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.

Salesforce Social Studio Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino

Salesforce Social Studio Reviews

Salesforce

United States

10000+

2003

Not provided by vendor

Yes

4.4

17000+ Reviews

4.3

12000+ Reviews

HubSpot Best Social CRM Software

2. HubSpot – Best Social CRM Tools for Small Businesses

Our Score 98/100

About HubSpot: HubSpot CRM is a software application that primarily focuses on managing your business’s online presence and online marketing practices. The HubSpot CRM software is the backbone of every company’s website; it allows for managing and monitoring web traffic, tracking analytics, creating content for social media, and measuring success. Having access to HubSpot CRM can give you more insight into your customer’s behavior and customer relationship, which ultimately can help improve your company’s bottom line.

HubSpot Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“One of the most dangerous things a software company can do is remain static, HubSpot does a great job of listening to its customers and keeping up with the shifting world of technology. It’s a trustworthy platform that will keep pace with whatever the future brings.” – Haley Irwin

HubSpot Reviews

HubSpot

United States

1001 – 5000

2012

Not provided by vendor

Yes

4.5

3400+ Reviews

4.4

9500+ Reviews

Zoho CRM Best Social CRM Software

3. Zoho CRM – Best Social Media CRM System Software to build social relationship

Our Score 98/100

About Zoho CRM: Zoho CRM is a cloud-based platform that helps you organize your business and track your projects. It comes with a variety of features; this CRM has made it possible for anyone, regardless of their experience or level in their field, to manage their business effectively without having to worry about anything else. Zoho CRM offers numerous features to manage sales and business where you can find process management, sales enablement, sales forecasting, marketing automation, customization, team collaboration, etc.

Zoho CRM Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“With Zoho CRM, we experienced a 65% increase in our sales pipeline. We also managed to reduce our lead to real prospect time by 60%, which is huge. I would definitely recommend Zoho CRM to companies that are experiencing complexity with sales and marketing and witnessing rapid growth.” – K.C Watson

Zoho CRM Reviews

Zoho

United States

5001 – 10000

1996

Not provided by vendor

Yes

4.3

5900+ Reviews

4.0

2200+ Reviews

Sprout Social Best Social CRM Software

4. Sprout Social – Manage Customer Relationships with an Integrated Social CRM

Our Score 98/100

About Sprout Social: This is a well-known integrated social CRM software that helps the organization in equipping the sales team, marketing team, and support teams. This software also helps in managing lost lasting relationships. Sprout social is one of the best CRM systems in the market which helps you to develop a new rule for customer engagement. Improve your business process and find the crucial answers with the best CRM solution in the market. Try Sprout social today.

Sprout Social Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“Sprout gives us the ability to see what types of campaigns are working in real time, as well as the ability to adjust appropriately. I don’t think we’ve ever had a tool that’s been able to so quickly provide us with feedback.” – Luka Dukich

Sprout Social Reviews

Sprout Social

United States

501 – 1000

2010

Not provided by vendor

Yes

4.4

500+ Reviews

4.3

1800+ Reviews

Dynamics 365 Sales Best Social CRM Software

5. Dynamics 365 Sales – Best Social CRM software for Enterprises

Our Score 98/100

About Dynamics 365 Sales: Dynamics 365 Sales is a leading Enterprise CRM Software provided by Microsoft. Dynamics 365 goes beyond traditional CRM to help your enterprise adapt, innovate, and delight each customer. It’s crafted keeping in mind the needs of sales, services, marketing, finance, and other enterprise departments so that every department works toward a single goal!

Dynamics 365 Sales Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“Dynamics 365 is no mere sales platform, but rather a potential platform for all sales division employees. Launching it in sales laid the groundwork for all other divisions, which can now not only benefit from the platform but even work with it themselves.” – Richard Ritz

Dynamics 365 Sales Reviews

Microsoft

United States

10000+

1975

$50.00 /month

Yes

4.3

4400+ Reviews

3.8

1500+ Reviews

Freshsales Best Social CRM Software

6. Freshsales – Accelerate your revenue with Social CRM

Our Score 98/100

About Freshsales: Freshsales CRM is a sales CRM designed to be used with Gmail and Google Calendar. It helps you keep in touch with your prospects and manage your meetings from Gmail. Freshsales CRM is integrated perfectly into Gmail, which means you can use all the features of Gmail without having to switch to an additional window or program when checking emails. You can also manage your contact details and create sales campaigns and reminders with the help of Gmail and Google Calendar.

Freshsales Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“As soon as we were given a demo of Freshsales, we knew it would resolve some of our most pressing sales challenges, to begin with. In fact, after a short set-up period and minimal training, we were able to hit the ground running from Day 1. And it hasn’t disappointed till today.” – Jean-Philippe Thiery

Freshsales Reviews

Freshworks

United States

1001 – 5000

2011

Not provided by vendor

Yes

4.6

500+ Reviews

4.6

900+ Reviews

Bitrix24 Best Social CRM Software

7. Bitrix24 – Best Free Social CRM

Our Score 98/100

About Bitrix24: Bitrix24 CRM is a web-based CRM software marketed as an all-inclusive solution that can be used by small and large enterprises. It can customize its interface to specific business needs. Bitrix24’s users have access to a suite of powerful CRM tools and other publishing and collaboration options for personal and business use. It features social media & email marketing technology that enables users to build trusting relationships and track their interactions.

Bitrix24 Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“Bitrix24 CRM is an excellent tool for improving interaction with your customers, as it includes instruments for creating reports and analyzing sales and marketing campaigns, so that you can gain a clear insight into your company’s results and know whether or not your efforts are paying off.” – Üwen Ergün

Bitrix24 Reviews

Bitrix

United States

51 – 200

1998

$61.00 /month

Yes

4.1

540+ Reviews

4.1

470+ Reviews

Nimble Best Social CRM Software

8. Nimble – The Future of Social CRM

Our Score 98/100

About Nimble: Nimble CRM is an all-in-one customer relationship management and sales software that integrates your entire business – including email, marketing, phone calls, documents, tasks, and more. Nimble helps you find the right information at the right time to make better decisions. With Nimble, your entire business is connected and instantly available to your sales team. Nimble is a web-based platform that connects customers, salespeople, executives, and support staff to the information they need. CRM solutions keep track of every customer you do business with and also help you create customized campaigns.

Nimble Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“Traditional CRM solutions have gaps that reduce their value in the modern workplace. Nimble addresses these gaps by integrating with social media and web search to automatically enrich records in the system with context and eliminates the time spent by sales agents searching for background information on prospects.” – Daniel Elman

Nimble Reviews

Nimble

United States

11 – 50

2009

$25.00 /month

Yes

4.4

1780+ Reviews

4.5

980+ Reviews

CentraHub Best Social CRM Software

9. CentraHub – Manage multiple social channels from a single CRM

Our Score 98/100

About CentraHub’s Social CRM Software: CentraHub CRM is an innovative, reliable, customizable CRM solution that will help you manage your sales data and improve customer relationship management. The CentraHub CRM solution has a much smaller learning curve than traditional software. This makes it less costly for you and no time-wasting when getting started. The CentraHub CRM includes easy-to-access widgets that allow for visual analytics, which can even be exported into excel sheets or PowerPoint presentations for later use.

CentraHub’s Social CRM Software Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“CentraHub CRM is a Highly customizable solution. The solution is more of a platform that you can build your processes and workflows upon. There are obvious best-practice templates to start off from, but if you really get invested in the implementation process of the solution you will discover endless possibilities to really make the software work for you and not the other way around.” – Hani

CentraHub’s Social CRM Reviews

Focus SoftNet

United States

501 – 1000

2016

$10.00 /month

Yes

4.0

20+ Reviews

4.8

20+ Reviews

EngageBay Best Social CRM Software

10. EngageBay – Social CRM – FREE Forever!

Our Score 98/100

About EngageBay: EngageBay CRM lets you create and customize customer records, set up standard operations for ongoing engagements, and track the performance of any meeting. The CRM system also helps you future-proof your business by integrating with other platforms. EngageBay CRM offers a comprehensive solution to your customer relationship management needs. It allows marketers to focus on the customers they want while ensuring all relevant information from their own company is collected, stored, and organized in one place.

EngageBay Features: Customer Database, Pipeline Management, Relationship Tracking, Channel Management, Reminders, Alerts/Notifications, Client Tracking, Contact Database, Lead Nurturing, Prospecting Tools, Performance Metrics, Reporting/Analytics, Social Media Monitoring, Customer Segmentation, Interaction Tracking, Sales Analytics, Social Marketing, Source Tracking, Campaign Management, Collaboration Tools, Contact Management, Lead Capture, Predictive Analytics, Social Media Integration, Forecasting, Lead Distribution, Communication Management, Lead Management, Lead Generation, Sales Forecasting

“EngageBay has everything I need when it comes to managing customer relations and sales activities. The features I most frequently use are automation for sending emails, managing sales, and marketing automation. Plus, having a built-in live chat and help desk tool makes it really easy to engage with customers.” – Hongkiat Lim

EngageBay Reviews

EngageBay

United States

11 – 50

2016

Not provided by vendor

Yes

4.6

300+ Reviews

4.6

150+ Reviews

Social CRM Software’s Buyer’s Guide

» What is Social CRM Software?

Social CRM software is a way to integrate the channels of social media platforms to Customer relationship management (CRM) software. It helps in empowering the teams of business in engaging and understanding the consumers, as well as gaining insights into the market and providing better customer service. Social CRM tools help the business in accomplishing its objectives and also give insight into how the incorporation of the strategy in relation to customer engagement is beneficial to a business in terms of profitability.

Social CRM software helps in fostering the level of communication with the consumer through social networking sites like Facebook and Twitter. It also integrates the relationship management of consumers with social media platforms so that the business would be easily able to interact with the brands. With the help of online interaction with experts in the industry, peers, and influencers, they could be able to gather all the data they require about the brands and products.

» What is the difference between CRM and Social CRM?

Social CRM and CRM both are software that is used by the business for the management of relationships with consumers. CRM or traditional CRM is managed through traditional channels, usually from the perspectives of a company or a business while in social CRM, the consumers of the business are in control. In simple words, it is the consumer who decides when to start the discussion or when to end the conversation with the business through interaction procedure and the channels for conversation. While in traditional CRM, communication takes place through emails, telephonic conversations, and campaigns.

Traditional CRM is process centric while social CRM is conversation centric. Another major difference between both of these software is that the former is focused on the operations of the business while the latter is focused on the human resources of the business. In traditional CRM software, the fundamental data and information along with records are prepared based on the consumer, and the updates are provided to the internal departments of the business like sales, support, and marketing departments. Social CRM software provides a detailed page of the profile of a consumer, and its updates are given to communities and other networks that are at the external level.

» Why is Social CRM Important in Business?

Social CRM software makes it possible for the business to have a conversation with its consumers through the digital channels or social media platforms of their choice. It can be either by phone, text, or mail. Along with these back-off interactions, the social CRM system helps the companies in the collection of richer insights to take action about the sentiments of the organization. The best CRM software is also enabled to take the profiles of the dynamic consumer, and then disseminate the data across various teams, which also includes providing after-sales service to the consumer.

Social CRM software is crucial to business because it helps in the creation of a fan page for the product or company on social media platforms like Facebook. Customers who like the brand of the company and also the manner of conducting business would surely like to sign up and incorporate the place for networking, communication, and marketing. Social CRM software is crucial because it helps the business in getting quick information to consumers who are interested in the goods and services of the company. The businesses are also able to follow the discussion about their brands for getting such feedback which is real-time as well.

Social CRM software is also important for business because it helps them with their experiences, whether it is good or bad. Using the tools of social media monitoring, businesses also can give responses to negative feedback and also pay attention to the issue of the consumers so that they could help in building and regaining the confidence of consumers towards the company.

» What are the Features of CRM Software?

Social customer relationship management acts as the platform which connects social media sites so that the business can track engagements and monitor the behaviour of the audiences. Many other features are described below are-

› Managing social campaigns:

Social media CRM platforms are considered one of the best options for marketing and sales departments so that the business could routinely utilize the social media platforms. Such an example of the best social CRM platform is Zoho CRM.

› Instant feedback:

One of the most useful features of social CRM is that they give instant feedback to the business from consumers. It helps businesses in improving their products and services according to the demands of consumers.

› Improving perception and the reach of the brand:

With the help of social media CRM, the business can make an identification of the brand advocates, and also they could collaborate and influence them for improving their perception along with reach.

› Social integration through multi-channels:

The proliferation of social channels is wide and it also keeps on extending. The social media platforms like Facebook, Twitter, and YouTube are on a path of growing array through which businesses can locate and monitor their consumers. There are other social media platforms like Instagram that help the business to grow its popularity and also to engage its potential customers.

» What are the Benefits of Social CRM software?

There are various benefits of using social CRM software -

› Better experience for the consumer:

Social media helps in monitoring the field of data to be acquired and managing itself. It is of an unquestionable value that fine-tunes all types of operations of the business. Therefore, while gathering information about the potential and the existing consumers, they also focus on the former consumers as well as the consumers of the competitors so that they could bring more improvement to the operations of the business.

› Empowering the support team:

Social CRM tools help the business in equipping the support customer with the required data so that the issues of the consumer are provided rapid solutions.

› Understanding the audience:

Social CRM tools help in providing valuable insights by bringing in real-time data, which allows the targeted arcane business to share the data so that personal experience can be offered to the consumer.

› Publishing the relevant content:

The social CRM software helps in leveraging the data collected from social media platforms for creating engaging and interesting content for maximizing traction.

› Giving social context to the interaction:

The insights which have been collected from the social media CRM tools help the business in starting and holding on to such a conversation with the attitudes of the business. It helps in fostering a better relationship and humanizing the brand.

» How much does Social CRM Cost?

CRM software costs are simultaneously done based on factors like the number of features and the number of factors that affect CRM software. Typically there are small businesses whose plans range from $12 to $20 per month, while there are large businesses whose plans are offered by quoting or might be customized according to the needs of the companies. Several vendors have been offering free versions but are pared down while there is some social CRM software like Hubspot CRM software that offers 100% free accessibility to its users. The major objective is to unearth the key insight about how tools of CRM are priced so that it could help the business in making a sound decision for the selection of the best CRM software or tools.

» Conclusion

Social CRM software is responsible for providing a comprehensive view of the habits as well as behaviours of consumers. An important aspect of any social CRM is that it shows an ability to gather information from consumers. This is done by monitoring what the consumers have been talking about the business on social media platforms.

It also helps in understanding the wants, needs, and desires of the consumers, whether they are existing, former, or might be the customers of the competitors. It is also considered helpful in fine-tuning the operations of the business so that the consumers of the product of the company are supporting better services. Social CRM software also supports social media channels along with traditional channels so that customers could easily interact with the company and its business.