Insightly CRM

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Insightly CRM

"Growing teams often turn to Insightly CRM because it helps manage customer relationships and project tracking in one place. It works well for businesses that need to follow up on leads while also keeping an eye on ongoing work. The interface is fairly easy to pick up, which helps teams get started without a long learning curve. That said, larger organizations with more complex sales operations may find the reporting and customization options a bit limited over time."
Decision Snapshot

Insightly CRM Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.5 / 5
Starting Price$29 / month
Free Trial14 Days
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Insightly CRM Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Insightly CRM

Insightly CRM is a versatile customer relationship management software designed for small to mid-sized businesses, focusing on enhancing customer interactions and streamlining sales processes. It offers a unique blend of project management and CRM capabilities, enabling users to track leads, manage projects, and automate workflows in a single platform. Insightly stands out with its easy integration with popular apps like Gmail, Office 365, and Slack, facilitating seamless collaboration. Key features include lead routing, pipeline management, custom reports, and email tracking. Its user-friendly interface and mobile app accessibility ensure that teams can efficiently manage customer relationships and sales opportunities on the go, making Insightly a practical and efficient tool for businesses looking to improve productivity and customer engagement.
Company Insightly
Founded 2010
Headquarters United States
Employees 101-500

Support

Email Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android Mac

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 4 languages available
English French Portuguese Spanish
Industries Served 12 industries available
Advertising & Marketing Banking Construction E-commerce Graphic Design Hospital & Health Care Insurance Law Enforcement Leisure & Travel Manufacturing Real Estate Startups

Why Choose Insightly CRM

Problem it Solves

  • Problem it Solves Streamlines Customer Relationship Management For Small To Medium-sized Businesses

Target Users

  • Target Users Small Business Owners
  • Target Users Sales Teams
  • Target Users Marketing Professionals
  • Target Users Project Managers
  • Target Users Customer Service Representatives

Core Use Case

  • Core Use Case Manage Customer Relationships
  • Core Use Case Track Sales Opportunities
  • Core Use Case Automate Workflows
  • Core Use Case Analyze Business Data
  • Core Use Case Collaborate With Teams

USP

  • USP Streamline Your Business With Insightly's Intuitive CRM Solutions

Pros

  • Pros Built-in project management sets Insightly apart from typical CRMs
  • Pros Contact and opportunity tracking stays organized without overwhelming complexity
  • Pros Native integrations with Gmail and Outlook work reliably day-to-day
  • Pros Pipeline visibility gives sales teams a clear, actionable workflow view
  • Pros Relationship linking between contacts, orgs, and deals is genuinely useful
  • Pros Affordable entry pricing makes it accessible for growing small businesses
  • Pros Custom dashboards let teams track exactly the metrics that matter
  • Pros Marketing and CRM living together reduces the need for extra tools

Cons

  • Cons Reporting depth falls short for data-driven sales teams
  • Cons Project management features feel bolted on rather than native
  • Cons Pricing climbs sharply once teams need advanced automation tools
  • Cons Mobile experience lacks the polish of the desktop version
Editorial Buyer Guidance

Who Is Insightly CRM Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlines Customer Relationship Management For Small To Medium-sized Businesses

Target Users

  • Small Business Owners
  • Sales Teams
  • Marketing Professionals
  • Project Managers
  • Customer Service Representatives

Core Use Cases

  • Manage Customer Relationships
  • Track Sales Opportunities
  • Automate Workflows
  • Analyze Business Data
  • Collaborate With Teams

Unique Selling Point

Streamline Your Business With Insightly's Intuitive CRM Solutions

Strengths and Limitations

Insightly CRM Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Built-in project management sets Insightly apart from typical CRMs
  • Contact and opportunity tracking stays organized without overwhelming complexity
  • Native integrations with Gmail and Outlook work reliably day-to-day
  • Pipeline visibility gives sales teams a clear, actionable workflow view
  • Relationship linking between contacts, orgs, and deals is genuinely useful
  • Affordable entry pricing makes it accessible for growing small businesses
  • Custom dashboards let teams track exactly the metrics that matter
  • Marketing and CRM living together reduces the need for extra tools
!

Cons

  • Reporting depth falls short for data-driven sales teams
  • Project management features feel bolted on rather than native
  • Pricing climbs sharply once teams need advanced automation tools
  • Mobile experience lacks the polish of the desktop version
Category-Based Capabilities

Insightly CRM Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Construction CRM Software 25 selected features Open category ↗ ⌄
Project Management Data Import/Export Scheduling Quotes/Estimates Activity Tracking Document Management Job Costing Buyer Management Warranty Tracking Calendar Management Collaboration Tools Client Tracking Contract/License Management Task Management Change Order Management Communication Management Contact Management Project Tracking Subcontractor Management Sales Pipeline Management Email Marketing Bid Management Lead Management Procurement Management Artificial Intelligence
Healthcare CRM Software 31 selected features Open category ↗ ⌄
Patient Communications Alerts/Notifications Self Service Portal Records Management Social Media Integration Patient Management Document Management Predictive Analytics Lead Management Live Chat Forms Management Physician Management Contact Management Client Portal Forecasting Chat/Messaging Appointment Management Task Management Referral Tracking Medical History Records Campaign Management Marketing Automation Calendar Management Automated Scheduling Audience Targeting Email Management HIPAA Compliant Multi-Location Pipeline Management Billing & Invoicing Artificial Intelligence
Contact Management Software 27 selected features Open category ↗ ⌄
Search/Filter Pipeline Management Social Media Integration Data Import/Export Prospecting Tools Task Management Customer Database Campaign Management Lead Nurturing Segmentation Email Management CRM Sales Forecasting Contact Management Calendar Management Document Storage Drag & Drop Collaboration Tools Lead Management Sales Pipeline Management Lead Distribution Email Marketing Opportunity Management Data Synchronization Interaction Tracking Lead Capture Artificial Intelligence
Inside Sales Software 24 selected features Open category ↗ ⌄
Lead Capture Email Management Call Monitoring Automatic Call Distribution Lead Qualification Lead Management Task Management Performance Management Data Management Contact Management Meeting Management Call Recording Lead Distribution CRM Interaction Tracking Auto-Dialer Calendar Management Chat/Messaging Reminders Call List Management Multi-Channel Communication Deal Management Sales Pipeline Management Artificial Intelligence
Lead Management Software 29 selected features Open category ↗ ⌄
Lead Nurturing Sales Reports Social Media Integration Monitoring Pipeline Management Template Management Lead Qualification Calendar Management Sales Forecasting Lead Distribution Prospecting Tools Task Management Document Storage Lead Segmentation Reminders Email Tracking Interaction Tracking CRM Web Forms Email Marketing Lead Capture Campaign Management Contact Management Workflow Management Sales Trend Analysis Source Tracking Lead Generation Opportunity Management Artificial Intelligence
Real Estate CRM Software 31 selected features Open category ↗ ⌄
Referral Tracking Commission Management Contact Database Lead Qualification Contact Management Campaign Management Access Controls/Permissions Client Management Email Marketing Pipeline Management Lead Management Activity Dashboard Lead Nurturing Interaction Tracking Reporting/Analytics Activity Tracking Document Management Appointment Management Alerts/Notifications Calendar Management Lead Generation Lead Distribution Client/Property Matching Task Management Segmentation Lead Capture Email Tracking For Real Estate Property Database Omnichannel Communications Artificial Intelligence
Social CRM Software 30 selected features Open category ↗ ⌄
Lead Capture Customer Support Lead Nurturing Activity Dashboard Data Visualization Brand Tracking Contact Management Customer Engagement Social Media Monitoring Social Promotion Sales Pipeline Management Email Marketing Reporting/Analytics Tagging Communication Management Audience Targeting Marketing Automation Calendar Management Content Management Sentiment Analysis Task Management Customer Database Social Media Integration Live Chat Email Tracking CRM Customer Social Profiles Collaboration Tools Engagement Tracking Artificial Intelligence
Financial CRM Software 29 selected features Open category ↗ ⌄
Expense Tracking Forecasting Template Management Relationship Tracking Interaction Tracking Access Controls/Permissions Activity Tracking Client Management Collaboration Tools Sales Reports Email Management CRM Search/Filter Email Marketing Task Management Document Management Lead Management Calendar Management Customer Database Campaign Management Marketing Automation Activity Dashboard Territory Management Contact Management Pipeline Management Lead Capture For Financial Institutions Financial Management Artificial Intelligence
Nonprofit CRM Software 28 selected features Open category ↗ ⌄
Contact Management Donation Tracking Campaign Management Interaction Tracking Real Time Notifications Email Marketing Donor Management Email Management Web Forms Access Controls/Permissions Task Scheduling Website Integration Grant Management Customer Database Credit Card Processing Membership Management CRM Accounting Integration Event Management Document Storage Forms Management Social Media Integration Registration Management Fundraising Management Committee Management Volunteer Management Electronic Payments Artificial Intelligence
CRM Software 30 selected features Open category ↗ ⌄
Referral Tracking Mobile Access Lead Qualification Contact Database Sales Pipeline Management Territory Management Quotes/Estimates Customizable Fields Calendar/Reminder System Marketing Automation Task Management Interaction Tracking Social Media Integration Pipeline Management Lead Capture Forecasting Contact Management Email Management Lead Generation Workflow Management Activity Dashboard Internal Chat Integration Segmentation Alerts/Notifications Document Storage Lead Management Reporting/Analytics Data Import/Export AI/Machine Learning Artificial Intelligence
Connected Applications

Insightly CRM Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Insightly CRM Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per User
Preferred Currency USD ($)
Free Trial 14 Days
Free Version Not available
Payment Frequency Monthly Subscription
Plus
$29 Per Month
Professional
$49 Per Month
Enterprise
$99 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Insightly CRM Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Insightly CRM Review ↗
4.5
Based on 2 approved reviews
5 stars 50%
4 stars 50%
3 stars 0%
2 stars 0%
1 star 0%
Joseph A.
Joseph A. IT Expert

Powerful CRM That Delivers Real Results

The CRM is reliable and very easy to use. The features are efficient and help me manage my work smoothly without any confusion. I honestly don’t have anything negative to say about Insightly, as it has been consistent and dependable in daily use.

Reviewed on April, 2024
Michele C.
Michele C. Account Manager

An Excellent CRM Experience

The interface is clean and visually simple, which makes it comfortable for end users. It does take a little time to fully understand how to use all the features effectively, but once learned, it becomes very easy to work with.

Reviewed on April, 2024
Frequently Asked Questions

Insightly CRM FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Insightly CRM is a versatile customer relationship management software designed for small to mid-sized businesses, focusing on enhancing customer interactions and streamlining sales processes. It offers a unique blend of project management and CRM capabilities, enabling users to track leads, manage projects, and automate workflows in a single platform. Insightly stands out with its easy integration with popular apps like Gmail, Office 365, and Slack, facilitating seamless collaboration. Key features include lead routing, pipeline management, custom reports, and email tracking. Its user-friendly interface and mobile app accessibility ensure that teams can efficiently manage customer relationships and sales opportunities on the go, making Insightly a practical and efficient tool for businesses looking to improve productivity and customer engagement.

  • No, Insightly CRM does not offer a free version.

  • Yes, Insightly CRM offers a free trial.

  • No, Credit Card details are not required for the Insightly CRM trial.

  • Insightly CRM offers the following pricing plans & packages:

    Plus

    $29 Per Month

    Professional

    $49 Per Month

    Enterprise

    $99 Per Month

  • Insightly CRM supports the following payment frequencies:

    • Monthly Subscription

  • Yes, Insightly CRM offers an API.

  • Insightly CRM can be integrated with the following applications:

    • QuickBooks Online , Xero , Mailchimp , Google Workspace , HubSpot CRM , Slack , Zoom Meetings , Twilio , PandaDoc , DocuSign , Gmail , Microsoft Outlook , Microsoft OneDrive for Business , Evernote Teams , Microsoft Teams , Zapier , Dropbox

  • Insightly CRM offers support with the following options:
    • Email , Chat , Knowledge Base

  • Insightly CRM offers training with the following options:
    • Webinar , Documentation

  • Insightly CRM supports the following languages:
    • English , French , Portuguese , Spanish

  • Following are the typical users of the Insightly CRM:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Insightly CRM supports the following deployment:
    • Cloud Hosted

  • Insightly CRM supports the following devices and operating systems:
    • Web-Based , iPhone , Android , Mac
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