8 Best Real Estate CRM Software In 2023 (Free & Paid)

1. Pipedrive- Best Commercial Property Management CRM

› Why Do We Prefer Pipedrive for Real Estate Business?

According to our review, Pipedrive can be the ideal fit for enhancing your real estate business growth. It is an expert in managing land, residential, commercial, or industrial property transactions or documents. With Pipedrive, you can easily establish pipelines for investors, buyers, and properties.

Pipedrive’s digital tracking tool lets you track all the conversations by reviewing your calls and WhatsApp messages. This will help you to organize follow-ups on essential discussions. As a real estate CRM software, Pipedrive enables you to build stronger relationships with prospects, leads, and existing customers.

Leverage Pipedrive’s unified & user-friendly platform to simplify collaboration. Its robust features allow you to attain your desired goals effortlessly. Read Our Detailed review of Pipedrive CRM Software

› What Are The Key Features Pipedrive Offers For Real Estate Business?

• • Contact Data: Automatic store of contact data, communication, and activity to nurture potential buyers.
  • Pipeline Management: Gain a clear visual of each pipeline stage with complete control of sales tasks to increase lead conversion.
  • Funnel Visibility: Get a clear view of all contacts in the pipeline and automatically progress them to the next stage of the sales funnel.
  • Analytics: Analysis of the entire process that helps gain in-depth insights and makes it easier to make intelligent decisions.
  • Task Management: Manage and organize mundane tasks like meetings and follow-ups to reduce workload.
  • Transaction Management: Update, manage, and store each transaction & contractual agreement in one location to simplify transactions.
  • Reporting: Get compelling insights with visual reports to understand pipeline metrics.
  • Lead Management: Generate, manage, and track more leads to increase conversion rates.
  • Email Communication: Connect with the target audience and nurture prospects through strategic email communication.
  • Automation: Automate follow-up and other processes to streamline the workflow. 
  • Integration: Seamless integrations with social platforms using Zapier and other third-party tools to boost lead generation.

› How much are the Costs of Pipedrive?

Pipedrive offers multiple subscription plans, including Essential, Advanced, Professionals, Power, and Enterprise, priced at $9.90-$59.90 user/month, billed annually. You can sign up for a 14-day free trial before subscription. You can get in-depth information by visiting Pipedrive CRM’s website.

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2. Wise Agent - All-in-one Real Estate CRM

› Why Do We Prefer Wise Agent for Real Estate Business?

Based on our assessment, Wise Agent is the top real estate CRM software to simplify processes smartly. It offers a seamless user experience with comprehensive functionalities. With Wise Agent, realtors can generate fruitful leads, build stronger relationships, and close maximum deals easily.

Wise Agent has a user-friendly interface with customization options that allow users to access comprehensive features. Its extensive features are designed to assist real estate professionals in streamlining sales processes. 

Realtors can also keep track of daily tasks like review meetings, lead follow-ups, etc., to ensure all activities are aligned and leads are appropriately nurtured. 

› What Are The Key Features Wise Agent Offers For Real Estate Business?

• • Lead Management: Manage, generate, identify, and nurture potential leads to increase sales.
  • Contact Management: Create, filter, update & organize all prospect information in one centralized place with easy access.
  • Communication: Engage with prospects based on customer-preferred channels to increase trust, loyalty, and closing effective deals.
  • Collaboration: Bring all team members to the same platform for business discussion to improve teamwork.
  • Mobile App: Manage business on the go and stay connected with the team to increase productivity.
  • Transaction Management: Enable seamless experience by streamlining the transaction process from contract to close.
  • Task Management: Manage, schedule, and prioritize tasks to improve efficiency and productivity.
  • WordPress Forms: Customizable capture forms that simplify lead generation and unlock data collection potential.
  • Bulk Emailing: Wise Agent’s bulk email sending saves time, resources, and effort with advanced tracking capabilities to manage email campaigns.
  • Integration: Effortless third-party app integrations to gain valuable customer insights.

› How much are the Costs of Wise Agent?

Wise Agent offers a single subscription plan, which costs $32 per month and $326 annually. You can enjoy a 14-days free trial before subscribing. For in-depth information, please visit the official website.

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3. HubSpot CRM- Comprehensive CRM For Realtors

› Why Do We Prefer HubSpot CRM for Real Estate Business?

We explored HubSpot CRM and found that it has extensive features to boost real estate businesses. It is designed to make processes easier in each aspect of the business.

As the best real estate CRM software, HubSpot CRM helps real estate professionals build strong customer relationships to maximize sales and revenue. Using the solution, realtors can align communication to improve engagement with customers.

HubSpot CRM offers a comprehensive platform, including Marketing Hub, CMS Hub, and Service Hub, that helps to scale real estate business. Additionally, it allows realtors to organize contact databases, leading to exceptional user experience for their customers.

› What Are The Key Features HubSpot CRM Offers For Real Estate Business?

• • Contact Management: Manage, segment, and store customer information in one centralized palace to provide a personalized experience. 
  • Email Marketing: A suitable communication channel to build engaging connections with prospects by sending relevant marketing messages. 
  • Pipeline Management: View each deal stage and focus on deals that need attention to maximize conversions.
  • Sales Analytics: Customizable sales analytics report to gain valuable insights like a sales forecast, sales pipeline status, etc., to improve performances.
  • Communication: Communicate with your customers using omnichannel support to provide a superior experience.
  • Task Management: Monitor and track daily tasks in real time to organize the workload.
  • Transaction Management: Streamline the entire contractual transaction process from start to finish. 
  • Integration: Seamless third-party integration to simplify the workflow.
  • Automation: Automated operation processes to enhance productivity and streamline repetitive tasks. 

› How much are the Costs of HubSpot CRM?

HubSpot CRM offers multiple subscription packages, including Free, Starter, Professional, and Enterprise, priced at $0-$1200 with up to 10 users/ month, billed annually. You can sign up for a 30-day free trial before your subscription. Please visit the official HubSpot CRM website to get more information.

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4. Zoho CRM- CRM Software To Accelerate Real Estate Business

› Why Do We Prefer Zoho CRM for Real Estate Business?

Our investigation on Zoho CRM reported that it is a suitable CRM for all sizes of real estate businesses. It has delivered top-class software to 250,000 enterprises globally. Zoho CRM is designed to streamline the process, manage documents, and maximize customer retention rate.

Zoho CRM is flexible and has a user-friendly interface. It is also customizable based on businesses' requirements. Zoho CRM is the process that bridges the gap between buyers, sellers, agents, brokers, investors, and developers.

Zoho CRM provides an end-to-end process to increase efficiency and simplify the workflow. It contributes value by implementing comprehensive software to align the real estate buying-selling process.

› What Are The Key Features Zoho CRM Offers For Real Estate Business?

• • Lead Management: Generate Leads from multiple sources like social media, offline campaigns, business cards, etc., to increase conversion.
  • Collaboration: Collaborate with the team for deal discussion, upcoming events, and more to improve the sales process.
  • Transaction Management: Manage all documents like property details and service reports in one centralized place with easy access.
  • Inventory Management: Zoho CRM’s powerful inventory management tools easily align the post-sales process.
  • Analytics: Analyze sales data, track progress reports, and agent performance to forecast sales revenue & measure KPIs.
  • Integration: Flawless integration with third-party tools to gain a consolidated view of any property’s availability.
  • Automation: Automate leads assignments, routine tasks, or follow-ups to streamline workflow and enhance productivity.
  • Customization: Customizable tools based on real estate business requirements to accommodate the process.
  • Communication: Omnichannel communication to capture incoming inquiries and increase customer engagement.

› How much are the Costs of Zoho CRM?

Zoho CRM offers sensible subscription packages, including Free, Standard, Professional, Enterprise, and Ultimate plans, priced at $0-$52 per user/monthly, billed annually. You can sign up for a 15-day free trial before investing. You can visit the official site to get complete information about pricing.

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5. Follow Up Boss- Standalone Real Estate CRM

› Why Do We Prefer Follow Up Boss for Real Estate Business?

Our research says that Follow Up Boss (FUB) is a customer-focused CRM that builds success. It is more than a CRM. It is a hub that provides customized systems for real estate professionals to help them grow as they envision.

FUB is an intuitive platform that lets realtors organize & nurture leads by eliminating chaos. Its unified platform provides robust functionalities to manage property documents, lease agreements, and contact information in one centralized place.

FUB’s pixel allows users to perform detailed lead tracking and prioritize the best information. As a result, users can increase conversion rates and maximize sales growth.

› What Are The Key Features Follow Up Boss Offers For Real Estate Business?

• • Lead Management: Automated lead capturing, manage leads, and intelligent routing all in a single platform.
  • Task Management: Manage & track routine tasks, plan events, and more to organize workload.
  • Scheduling: Schedule client appointments with smart sync to Google or Office 365 calendar to drive more sales.
  • Lead Tracking: Track & identify prioritize leads with detailed information to provide a personalized experience.
  • Marketing Campaign: Conduct drip marketing campaigns to reach the target audience and maximize engagement. 
  • Collaboration: Collaborate with team members to enhance understanding and produce performance-driven results. 
  • Mobile App: iOS & Android Compatible intelligent mobile apps to let you run your business from anywhere. 
  • Automation: Automate leads assigning, daily tasks, and more to streamline workflow and eliminate repetitive tasks.
  • Integration: 250+ seamless integrations to extend the functionality and simplify the workflow.

› How much are the Costs of Follow Up Boss?

Follow Up Boss offers simple subscription plans, including Grow, Pro, and Platform, priced at $57 per user-$833 per 30 users/ month, billed annually (additional 2 months free). You can enjoy its 14-day free trial before your subscription. To get more details, please visit the website.

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6. Freshsales - Customer-Centric CRM For Realtors

› Why Do We Prefer Freshsales for Real Estate Business?

Our assessment of Freshsales says it is the best real estate CRM software that understands clients' needs and provides end-to-end services. Freshsales provides a customizable platform that contributes value to real estate businesses by streamlining the entire process.

Freshsales’ mobile app maximizes productivity and manages the process from anywhere. The mobile app is compatible with iOS & Android devices. Freshsales allows realtors to store property-related data through custom fields  that capture the property size in any unit, such as “square feet.”

Freshsales ensures that the sales team manages the entire sales process from a single platform effectively. It is committed to delivering a seamless customer experience to let the business grow at scale. 

› What Are The Key Features Freshsales Offers For Real Estate Business?

• • Modern UI: Customizable views creation to get clear visibility like list view, table view, Kanban view, etc.
  • Contact Management: Manage, track, and unify contact data with a single panel to improve engagement. 
  • AI-Assistant: It helps agents prioritize prospects based on engagement to maximize conversion.
  • Collaboration: To increase productivity, bring all team members under one roof and discuss the tasks, files, or sales.
  • Marketing: AI-powered tool to attract qualified leads with personalized messages and convert leads into deals faster.
  • 360° Customer Insights: Know customer intent and nurture relationships by capturing all interactions in one place.
  • Task Management: Create tasks, reminders, and appointments to manage workload.
  • Sales Sequence: Automate sales activities like emails, calls, SMSs, and personalized interactions to close deals faster.
  • Automation: Automate business processes to streamline workflows and reduce manual dependency.
  • Analytics: Get a breakdown of sales analytics to improve revenue predictability.

› How much are the Costs of Freshsales?

Freshsales offers multiple subscription plans, including Free, Growth, Pro, and Enterprise, priced at $0-$69 per user/month and billed annually. You can enjoy its 21-days free trial before investing. Please visit the official website to get more details.

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7. Close - Result-Driven Real Estate CRM

› Why Do We Prefer Close for Real Estate Business?

Our throughout research state that Close CRM is one of the most effective CRMs for real estate businesses. Sync with Close CRM to maximize real estate sales and boost business. Close focuses on building stronger relationships by enabling seamless user experience.

Close CRM is an all-in-one platform offering comprehensive solutions for all sizes of real estate businesses. Its data migration, easy-to-navigate setup, and flashed onboarding that helps real estate business to improve their bottom line.

Close CRM is performance-focused software to improve communication and increases engagement. Its sales tools boost real estate business and help in maximizing revenue. Close has partnered with VC funds, co-working spaces, & founder networks to accelerate business growth.

› What Are The Key Features Close Offers For Real Estate Business?

• • Lead Management: Manage, store, and track leads in one centralized place to sell more properties.
  • Communication: Advanced email, calls, SMSs, to accelerate engagement and personalized experience.
  • Contact Management: Manage, store, or segment data in a centralized place with easy access.
  • Customization: Custom activities, fields, objects, etc., based on business requirements to simplify the workflow.
  • Mobile App: A compatible mobile app with iOS & Android to manage processes, interact with prospects, etc., to the team from anywhere.
  • Automation: Automates routine tasks or processes to accelerate productivity and eliminate manual dependency.
  • Integration: Seamless third-party apps integration to work with any tool in your stack.
  • Reporting: Custom reports that help gain valuable insights to boost performance and close more deals.

› How much are the Costs of Close?

Close offers multiple subscription packages, including Startup, Professional, and Enterprise, priced at $99 with a minimum of 3 users - $699 with a minimum of 5 users/month, billed annually. You can sign up for a 14-days free trial. To get more information, please visit the website.

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8. Salesmate CRM - Multi-functional CRM For Real Estate

› Why Do We Prefer Salesmate CRM for Real Estate Business?

After investigating, we discovered that Salesmate CRM is one of the all-rounder CRM solutions suitable for real estate businesses. Salesmate CRM focuses on helping users maximize sales, improving productivity, and stronger customer relationships.

Award-winning Salesmate CRM helps realtors centralize sales channels and communication processes from one platform. Salesmate CRM is designed for real estate professionals to manage customer data efficiently, follow-up emails, schedule appointments, etc.

Salesmate CRM provides a comprehensive suite of extensive features to streamline business operations. These features let real estate businesses stay updated & organized, producing productivity.

› What Are The Key Features Salesmate CRM Offers For Real Estate Business?

• • Lead Management: Capture leads from multiple sources like Zillow, Redfin, Realtor, website, walk-ins, and so on, and organize them in one place.
  • Customer Management: Manage all customer interactions in one place to gain valuable insights.
  • Visualization: Easy tracking and analyzing data with visualizing tools that help realtors make intelligent decisions.
  • Communication: Built-in calls, SMSs, emails,  meetings, etc., all in one place to connect with prospects anytime.
  • Pipeline Management: Manage & create a custom sales pipeline to get the entire view of each deal during the customer journey.
  • Automation: Automate the entire sales process to streamline workflow and reduce repetitive tasks.
  • Mobile App: Compatible mobile app enabling seamless data access to run a real estate business anywhere.
  • Reports: Custom reports based on analyzed data to understand and improve the barriers for better results.
  • Sequence: Automate follow-up activities, like emails, texts, etc., to reduce manual dependency and boost deal closure.
  • Integration: Seamless integration with third-party apps that help to grow business limitless.

› How much are the Costs of Salesmate CRM?

Salesmate CRM offers multiple subscription packages, including Starter, Growth, Boost, and Enterprise, priced at $12-$40 per user/month, billed annually. You can enjoy its 15-days free trial before subscribing. If you wish to get more information, please visit the website.