Brand bidding is a practice of bidding on trademarked or branded keywords within search engine advertising platforms. It’s a common approach in online marketing, used by both brand owners and affiliates alike.Research suggests that 5-10% of your ad budget should
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Companies looking to thrive in a competitive environment require some expertise onboard. No, this is not just the employees and board members. A subject matter expert (SME) is needed to guide the direction of an organization in a meaningful manner. When
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In 2023, data breaches exposed over 442 million records worldwide. This has affected businesses of every size.And then there’s also a cost associated with failing to secure sensitive information. A data leak, often dismissed as a minor oversight, can have catastrophic
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Picture this. You’ve just landed your dream job and are excited to join the team. The HR has specified that you’d undergo on the job training for, say the first three months. And now you’re both nervous and curious about the
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Nobody wants to be the employee who falls behind, and it's tough for them and you as a manager. Research shows that 75% of employees feel they don’t receive feedback frequently enough to improve their performance, and 73% wish their managers
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A board meeting is the nucleus of corporate governance, acting as an organization's strategic compass. It is often useful for forward-looking calibration, operational oversight, and critical decisions.Do not think of board meetings as mere administrative obligations; they are decision-making arenas
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We have been in the middle of a rapid advancement of technology era for a while now. Information is not just information anymore. It is now an asset. A key asset that can turn things around. But have you ever paused
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What comes to your mind when you hear the word "sales"?Maybe a slick salesperson with a smooth pitch, closing deals left and right? Okay, that can be your image based on the movies and other media, but in reality, B2B sales
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