The 10 Best Financial CRM Software & Tools 2023 (Free & Paid)

Financial CRM software is a tool exclusively designed for managing financial services effectively. The functioning of a business relies on customer retention and loyalty. Furthermore, the happy customer also promotes your business through word of mouth. If you are looking for the best CRM software for financial advisors, check for the features that benefit you with a 360-degree financial view, management of leads, contacts, marketing, customer engagement, sales automation, integration capabilities, workflow automation, report, analytics, etc. The organizations that use CRM software for the financial services industryare banks, insurance companies, individual financial advisors, entrepreneurs, solopreneurs, partnership firms, LLP partnership firms, fortune companies, and many others. They use CRM financial services to control, manage, and maintain customer information in a single platform. For further assistance, look for the list of top financial services CRM software to pick the CRM software that meets your needs.

best-financial-crm-software

Our Score98/100
  • Pipedrive
  • United Kingdom
  • $15.00 /month
  • Yes

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Our Score98/100
  • Salesforce
  • United States
  • Not provided by vendor
  • Yes

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Our Score98/100
  • monday.com
  • Israel
  • $10 /seat /month
  • Yes

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» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.

Best CRM Software for Financial Advisors | CRM Software for Financial Services Industry

Salesforce Financial Services Best Financial CRM Software

1. Salesforce Financial Services – Secure customers for life.

Our Score 98/100

About Salesforce Financial Services: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.

Salesforce Financial Services Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino

Salesforce Financial Services Reviews

Salesforce

United States

10000+

2003

Not provided by vendor

Yes

4.4

17000+ Reviews

4.3

12900+ Reviews

monday sales CRM - Best Financial CRM System

2. monday sales CRM – Best CRM for financial advisors

Our Score 98/100

About monday sales CRM: monday.com offers businesses an opportunity to save money on the cost of a dedicated tech team and system administrators by building their own CRM system around their company’s existing services. monday.com markets itself as a fully customizable CRM platform, making it easy for business owners to build and expand their own businesses without having to invest in dedicated staff, or extreme computer skills. monday’s software is designed to be highly intuitive and user-friendly, making it possible for the average business owner to set up a system in one day.

monday sales CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“monday.com CRM has opened countless doors of opportunities that we never had before. We were able to customize the CRM on top of monday.com Work OS to fit the needs of our day-to-day activities.” – Kyle Dorman | Operations Manager at Ray White

monday sales CRM Reviews

monday.com

Israel

1001 – 5000

2014

$10 /seat /month

Yes

4.6

2800+ Reviews

4.6

500+ Reviews

HubSpot CRM - Top Finance CRM Software

3. HubSpot CRM – Improved wealth management or investment banking

Our Score 98/100

About HubSpot CRM: HubSpot CRM is a software application that primarily focuses on managing your business’s online presence and online marketing practices. The HubSpot CRM software is the backbone of every company’s website; it allows for managing and monitoring web traffic, tracking analytics, creating content for social media, and measuring success. Having access to HubSpot CRM can give you more insight into your customer’s behavior and customer relationship, which ultimately can help improve your company’s bottom line.

HubSpot CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“One of the most dangerous things a software company can do is remain static, HubSpot does a great job of listening to its customers and keeping up with the shifting world of technology. It’s a trustworthy platform that will keep pace with whatever the future brings.” – Haley Irwin

HubSpot CRM Reviews

HubSpot

United States

1001 – 5000

2012

Not provided by vendor

Yes

4.5

3400+ Reviews

4.4

9500+ Reviews

Zoho CRM - Best Finance CRM System Software

4. Zoho CRM – Build client loyalty while delivering exceptional financial services

Our Score 98/100

About Zoho CRM: Zoho CRM is a cloud-based platform that helps you organize your business and track your projects. It comes with a variety of features; this CRM has made it possible for anyone, regardless of their experience or level in their field, to manage their business effectively without having to worry about anything else. Zoho CRM offers numerous features to manage sales and business where you can find process management, sales enablement, sales forecasting, marketing automation, customization, team collaboration, etc.

Zoho CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“With Zoho CRM, we experienced a 65% increase in our sales pipeline. We also managed to reduce our lead to real prospect time by 60%, which is huge. I would definitely recommend Zoho CRM to companies that are experiencing complexity with sales and marketing and witnessing rapid growth.” – K.C Watson

Zoho CRM Reviews

Zoho

United States

5001 – 10000

1996

Not provided by vendor

Yes

4.3

5900+ Reviews

4.0

2200+ Reviews

SugarCRM - Best Financial CRM Software

5. SugarCRM – Best CRM for Financial Service Firms

Our Score 98/100

About SugarCRM: SugarCRM systems are available as a web-based application, on-premise solution or a cloud-based service. SugarCRM’s value comes from the combination of technology and personas that allow an organization to grow with their business processes. It provides organizations with all the tools they need to help them create, analyze and take action on customer data. It is open-source software that can help your organization effectively manage online and offline sales, marketing, customer service, social media interaction with customers, fulfillment, and service. It also helps in managing your staff as it can help you offer better benefits and rewards, automate tasks and automate communication with customers.

SugarCRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“Sugar allowed us to not only increase the number of accounts we were keeping track of, but also to maximize the amount of opportunities we go through.” – Trevor M.

SugarCRM Reviews

SugarCRM

United States

501 – 1000

2004

$49.00 /month /user

No

3.8

300+ Reviews

3.8

600+ Reviews

Freshsales Best CRM Software for Financial Services Industry

6. Freshsales – CRM offers everything finance teams need on one single platform

Our Score 98/100

About Freshsales: Freshsales CRM is a sales CRM designed to be used with Gmail and Google Calendar. It helps you keep in touch with your prospects and manage your meetings from Gmail. Freshsales CRM is integrated perfectly into Gmail, which means you can use all the features of Gmail without having to switch to an additional window or program when checking emails. You can also manage your contact details and create sales campaigns and reminders with the help of Gmail and Google Calendar.

Freshsales Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“As soon as we were given a demo of Freshsales, we knew it would resolve some of our most pressing sales challenges, to begin with. In fact, after a short set-up period and minimal training, we were able to hit the ground running from Day 1. And it hasn’t disappointed till today.” – Jean-Philippe Thiery

Freshworks

United States

1001 – 5000

2011

Not provided by vendor

Yes

4.6

500+ Reviews

4.6

900+ Reviews

Creatio CRM - Best CRM Software for Financial Advisors

7. Creatio CRM – Innovative CRM Financial Software

Our Score 98/100

About Creatio CRM: Creatio CRM is a cloud-based customer relationship management software for small businesses. This program allows users to manage their business and customer relations using their private domain. It uses an intuitive, easy-to-use interface which makes it easy for new users to learn how to use the platform without difficulty. Being made available on a monthly subscription basis, this software is accessible at any time, whether you’re at work or home. For those who are equally interested in using the system daily, there are also several add-ons that can be purchased that offer paid features such as phone support and more features.

Creatio CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“With Creatio, we consolidated all customer data, tuned lead and opportunity management using business rule capabilities, and streamlined the sales process.” Jana Sergejenko

Creatio

United States

501 – 1000

2002

$25.00 /month

Yes

4.8

90+ Reviews

4.6

210+ Reviews

Wealthbox CRM - Best Financial CRM System

8. Wealthbox CRM – Modern CRM for Financial Advisors

Our Score 98/100

About Wealthbox CRM: A modern financial CRM software used by financial advisors for easy management of client relationships. This software helps in connecting financial advisors with clients, and prospecting co-workers. This is a collaborative CRM that helps financial advisors in being productive with the team. This software also has a unique feature that lets the users in connecting seamlessly with the tools like circle black, copy talk, google drive, etc.

Wealthbox CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“Our firm switched to Wealthbox and have seen our 45 advisors adopt CRM like never before. It’s simple to use yet powerful and helps the team operate with efficiency.” – Charlie Rocco

Wealthbox CRM Reviews

Starburst Labs

United States

11 – 50

2014

$49.00 /month /user

Yes

4.7

130+ Reviews

4.6

80+ Reviews

Nimble CRM - Best Financial CRM Tool

9. Nimble CRM – Best CRM for Financial Advisors

Our Score 98/100

About Nimble CRM: Nimble CRM is an all-in-one customer relationship management and sales software that integrates your entire business – including email, marketing, phone calls, documents, tasks, and more. Nimble helps you find the right information at the right time to make better decisions. With Nimble, your entire business is connected and instantly available to your sales team. Nimble is a web-based platform that connects customers, salespeople, executives, and support staff to the information they need. CRM solutions keep track of every customer you do business with and also help you create customized campaigns.

Nimble CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“Traditional CRM solutions have gaps that reduce their value in the modern workplace. Nimble addresses these gaps by integrating with social media and web search to automatically enrich records in the system with context and eliminates the time spent by sales agents searching for background information on prospects.” – Daniel Elman

Nimble

United States

11 – 50

2009

$25.00 /month

Yes

4.4

1700+ Reviews

4.5

900+ Reviews

UGRU Financial CRM - Best Financial CRM Software

10. UGRU Financial CRM – The #1 CRM Financial Practice Management Suite

Our Score 98/100

About UGRU Financial CRM: High-profile financial CRM software, that focuses on the automation of financial companies. This software focuses on providing fully integrated and fully featured CRM to its users. UGRU financial CRM software begins with core contact and following-up tools for prospecting, servicing, and managing individual clients along with large books of accounts. The feature also includes a marketing automation feature for getting and retention of more clients. This software often acts as a price-performance leader.

UGRU Financial CRM Features: Activity Dashboard, Commission Management, Third-Party Integrations, Customer Engagement, Customer Tracking, Activity Tracking, Lead Segmentation, Lead Distribution, Communication Management, Contact Management, Workflow Management, Appointment Scheduling, Records Management, Lead Management, Lead Capture, Campaign Management, Sales Automation, Workflow Automation, Reports and Analytics, Team Collaboration

“In my 14 years as an advisor, I have never seen a software that puts all the critical elements of business in one place. Amazing! Great job guys!” – Al Martinez

UGRU Financial CRM Reviews

UGRU

United States

11 – 50

2011

$59.00 /month /user

Yes

5.0

10+ Reviews

5.0

10+ Reviews

Financial CRM Software Buyer’s Guide

» What is Financial CRM Software?

Financial CRM Software is used to manage a company's customers, including information on their financial transactions, income, expenses, and profit. Financial CRM software is an often overlooked but necessary business tool that many organizations are slowly adopting.

Unlike standard accounting software, which keeps track of the financial aspects of an organization's day-to-day operations, CRM tools keep track of a company's customers and potential leads throughout the sales process. Businesses proactively manage customer relationships by integrating them into marketing campaigns and other targeted digital initiatives.

The ability to target online leads has increased companies' conversion rates exponentially. Online leads grow companies' conversion rate importance and popularity of CRM software. CRM is a digital marketing tool that captures customer information. Many companies are willing to pay for CRM software.

The world has changed. We have shifted from communication through letters and phones to email, chat, and social media. This would not have been a problem back in the day because we would still visit our friends' houses or chance upon them at the grocery store or their office to say hi. But now, with technology and connectivity advancing, we need to figure out how to get through all the information floating around us in a digital format. This is one of the primary reasons financial services companies have been looking for ways to manage their customers' information electronically instead of manually preparing a new customer's file.

So these companies are trying to use software to solve this problem. They first implement the sales and marketing tools to automate their customer acquisition process; then, they implement the customer relationship management software, usually using multiple channels. Financial CRM services are designed to capture data for companies to organize and manipulate it as necessary. The data is used for various purposes: sales, marketing, and finance.

The primary benefit of this software is to generate better customer relationship management (CRM) data and increased efficiency. The data can be utilized for analysis and decision-making, so it can help to gain a more informed understanding of the culture and behavior specific to that company's business segment. This enables them to know what kind of information they should promote or obtain, how they best communicate with their customers, and which marketing campaigns are effective. These companies use financial CRMs to organize all of these pieces of data into one central database that will allow them to track (and manage) their customers' behaviors and preferences. Let us explore some significant benefits of CRM systems for financial services.

» Benefits of financial CRM software

Payroll, sales, and customer management are essential functions that require financial CRM software. These software tools increase efficiency and improve business processes for increased profitability, reporting, and decision-making. Take advantage of these benefits today by investing in financial CRM software!

› Efficiently manage customer data

Customers are the "lifeblood" of any organization, and they're often a vital component in determining the success of a business. Many businesses need help with customer management because they need tools that can help them keep track of a list of customer records and work efficiently across all company departments. Financial CRM software solutions provide solutions that automate customer data management, which is crucial to successful businesses.

› Improved operational efficiency

The information technology (IT) industry is constantly searching for ways to improve business processes. Financial CRM software provides solutions that help companies streamline their operations and save time by improving efficiency through automated processes.

› Better reporting and enhanced management

Working closely with a financial CRM software solution allows businesses to focus more on how they manage their finances and how they can work on increasing their profitability by increasing revenue. It also helps companies make the right decisions by providing valuable information for effective management and better reporting that can help make sound business decisions.

› Streamlined business processes

A financial CRM software solution works to automate all business processes, saving companies time and money because these solutions are designed to organize, streamline and manage everyday operations through an integrated platform.

› Improved decision-making

The right financial CRM software will help companies improve their decision-making processes by providing valuable information that can be used to make intelligent business decisions. This can be especially effective for small business owners who often need to be aware of essential processes.

› Increased profitability and increased revenue potential

The right financial CRM software can help businesses increase profit margins, which can help improve a company's financial standing over time. This enables them to attract more customers and increase sales so they can increase their overall profitability, which allows a company like Wal-Mart to expand its customer base, which is critical to their success as a business!

» What are the features of Financial CRM?

The most significant advantage of financial CRM software over other accounting and marketing software is that industry standards or abilities don't limit it. This means you can integrate all data types, from financial transactions to marketing campaigns. You can also track new potential clients using advanced search engines, demographic information, etc.

Software that helps manage one's finances has been around for a long time, but it is rare to find software that integrates financial and marketing management. That's where financial CRM software comes in. These tools are so accurate that they could be as good at saving money as dumping change into your piggy bank!

The Point of these tools is to offer vastly more than an average accountant would be able to give you. They track spending, income, and investments entirely online so that you have a much better understanding of your overall net worth and budgeting plans.

  • Account Information: This will keep track of your customers' accounts, saving the information you need for contact information, payment history, and current account balance.
  • Customer Profiles: This is where you store information about your prospects and clients. You can then use this information to determine the best mediums for an email campaign or social media marketing initiative.
  • Marketing Campaigns: With this feature, you can keep track of all marketing campaigns in one place - making it easy to see which campaigns are working and which aren't and how many leads you're generating from each.
  • Lead Management: Financial CRM software will help you manage your leads and track all the necessary details for each tip. You can continue to analyze their contact information, activity, and interaction with your marketing campaign until they're ready to be converted into clients.
  • Online Banking Integration: This feature allows you to track all your bank accounts in one place, so you can easily compare spending habits, income, and more across all accounts. This is a great way to create your budget and plan for the future!
  • Sales Tracking: How are your sales doing? Are they increasing or declining? What are your top-selling products? Do you have enough salespeople? These questions and more can be answered with this feature.
  • Expense Tracking: This feature will track all the expenses generated by every aspect of your business, so you can make better decisions about how to spend for the future.
  • Budgeting: You can create a budget for each aspect of your financial life and track where you fall short. This will help you stay on track with future spending.
  • Graphs, Charts, and Dashboards: These features create great ways to visualize information about your financial health, so you can make informed decisions about what to do next.
  • Email Marketing Campaigns: Going hand-in-hand with customer profiles, these tools will help you create better email campaigns that are much more likely to be effective than those sent out using other software programs.
» Financial CRM Software Features to Consider When Choosing a Vendor

When deciding which financial CRM software is the best of financial CRM software over others, consider several that best fit the industry standards or abilities. Here are some things to consider:

  • Customization. Are you satisfied with the default settings and configuration of your CRM software? It may not fully meet your business needs, or you may need more customization than that provided by the vendors.
  • Security features. Do you want to know what data is being stored on your network? What information is being sent over the wire and across networks? Is there a way to recover lost data or to re-import data from an old system into a new one? How do they put security safeguards in place so that only authorized people can access sensitive information such as customer records or financial transactions?
  • Support options/processes. Do you want to speak with a live person over the phone or prefer email? How often do you get support, and how quickly can they respond?
  • Training, implementation, and customization assistance. Do they provide training on what the software can do and how to use it, or are you expected to figure out everything independently? Is there a way to customize the interface and look of the software without requiring programming knowledge? If you are considering an online solution, is there an interactive tutorial that allows you to learn about its features?
  • Vendor history and stability. How long has the vendor been around? How long has it been in business as a company, or how long has it been developing this software solution? What is their reputation? Do they have a prominent developer or support staff? What about third-party solutions, such as plugins and additional tools for specific tasks?
  • You should also look at what kind of support each software package offers. While most software packages will have a toll-free number and live chat, you should also look at how well the support staff answers client inquiries. They should be able to troubles the best mediums for the most significant support benefit to take place. Knowing what type With this feature, youth this feature, your customer service is offered by each company will ensure the best help available if your business relies on the software for daily operations. Software vendors also differ in updating your system with added features, so keep this in mind. Some companies only offer upgrades every two years. Others can provide the latest features and enhancements the second they're released.
» How much does Financial CRM software cost?

In the early stages of development, companies should use financial management systems designed for small and medium-sized businesses. These management tools are ideal for organizations focusing on a specific industry or clientele base, such as healthcare or restaurant companies. Business Manager is free to use and offers various essential accounting services, such as financial management and business reporting.

Advanced packages appeal to online retailers who need extra help managing their online sales, returns, and other transactions through their website. Check Point is one of the most advanced financial CRM software systems available on the market because it includes analytics tools and predictive analytics capabilities to help businesses understand how well a campaign will work before they ever begin running one. Depending on your package, these may cost between $50-$5000.

Basic packages are used by small and medium-sized businesses that may specialize in a single industry or clientele base, like restaurants or healthcare providers. Business Manager is not a general-purpose accounting package like QuickBooks or Sage. It works best when used with specialized vendors and clients needing more advanced services than those found in standard accounting software.

Advanced packages focus on retailers and other companies selling their goods online. This financial CRM software is beneficial for retailers because it offers tools to help track online sales, returns, and other transactions that take place on their websites. What makes CheckPoint more unique than many competitors is that it includes analytics tools and predictive analytics capabilities to give businesses a better idea of how well a campaign will work before they ever begin running one.

Financial CRM software benefits those in business because it allows them to explore new ways of reaching their target audience and get the most return on their advertising expenditures. However, even individuals who manage multiple financial accounts should find a use for this tool (for example, when planning a budget).