Do you know about marketing analytics software? Over the years the businesses are expanded into new technologies and marketing categories adopted for supporting them. With new technology, the result was a disconnected data environment. The marketers started deciding by data from individual sources. Data from social media was not enough and so web analytic data. But with marketing analytics, all marketing efforts from all the sources that are important for better decision making and efficient, effective program execution are considered. Taking a data-driven decision is the right way to successful marketing. So when you choose the right marketing data analytics, it measures your data appropriately and optimizes the marketing efforts. It will bring a difference in failing to reach the marketing goal and crush them all. Marketing data analytics means the process and technology used by marketers for evaluating the performance of their marketing enterprises. It uses essential business metrics like ROI, marketing attribution and effectiveness completely. We here bring the 10+ best marketing analytics software that is popular in the market now.
» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.
List of Best Marketing Analytics Software & Tools With Ratings & Reviews
1. SEMrush – Online visibility management and content marketing SaaS platform
About SEMrush : SEMrush is one of the best marketing analytics software for online marketers. It helps in increasing the online visibility of businesses ensuring measurable results from online marketing. It allows marketers to build, manage, and measure campaigns across all the marketing channels available online and works for every industry. This solution consists of 30 tools for content, search, social media, data and market research in over 140 countries.
SEMrush Marketing Analytics Features : Campaign Management, Channel Attribution, Dashboard, Performance Metrics, Social Media Metrics, Website Analytics
“My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they’re still very important both for ranking and as an insight into a company’s market share. I use SEMRush to monitor the SEO health of all my clients.” – Greg D.
501 – 1000
2. Smartlook – Qualitative analytics for websites and mobile apps
About Smartlook : Smartlook is a marketing data analytics software that helps in providing users with qualitative analytics about the conversion rates and tracks events, sessions, etc., for the users. The insights delivered by this solution help in understanding the online response of customers on websites and mobile applications. It gives real-time behavior analytics, and conversion funnels provide trend behavior of customers. It also offers extensive integration with many apps and services.
Smartlook Marketing Analytics Features : Customer Journey Mapping, Dashboard, Website Analytics
“We were watching users trying to log in on our website, and they kept getting error messages. I sent the Smartlook video to our programmers to find out what was causing it. Suddenly, the problem was fixed! This is so much more than just looking at statistics.” – Petr Kovacik
11 – 50
3. BuzzBoard – Data-driven insights for marketers & sellers
About BuzzBoard : BuzzBoard is a cloud-based marketing analytics tool with business intelligence. It helps users in analyzing insights, driving more meaningful conversations. It increases the overall sales revenue and customer lifecycle by providing target based marketing analytics and potential leads. From transforming prospects into sales to making unproductive sales interactions into customized opportunities and allowing marketers to close deals faster, BuzzBoard enhances the growth of the companies with the help of BI.
BuzzBoard Marketing Analytics Features : Channel Attribution, Website Analytics
“Because of BuzzBoard I have the title that I have. It’s why I was named Digital Specialist of the Year and it’s why I’m going to Costa Rica courtesy of the company in January. It’s the reason I’m on this path. I couldn’t even begin to tell you how grateful I am for this tool; I couldn’t even put it into words.” – James Premo
51 – 200
Not provided by vendor
4. AgencyAnalytics – SEO reporting software and marketing tools for agencies
About AgencyAnalytics : AgencyAnalytics is a marketing analytics software that focuses on saving time with various crafted marketing campaigns. It allows users to generate reports and dashboards to help search engine optimization (SEO) auditing, social analytics, Google Analytics, third-party integrations, mobile apps and more to create a whole marketing picture. It allows users to create reports with pay per click tool and has a drag and drop feature for customizing dashboards.
AgencyAnalytics Marketing Analytics Features : Campaign Management, Dashboard, Performance Metrics, Social Media Metrics, Website Analytics
“Agency Analytics has revolutionised our client reporting. The platform is easy to use and simple to set up. The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours! Clients love the transparency you can offer them with the live dashboard and its also a great client retention tool.” – Stuart
02 – 10
5. Mixpanel – Advanced mobile & website analytics platform
About Mixpanel : Mixpanel helps businesses build better products by providing the most advanced analytics software. About 14% of Fortune 500 uses this marketing data analytics software to craft and delightful customer experience. It brings an innovative, ambitious and collaborative approach by the team to creating solutions that are scalable, reliable and designed with specific goals. It is a rapidly growing organization with a group of more than 250 employees.
Mixpanel Marketing Analytics Features : A/B Testing, Campaign Management, Channel Attribution, Customer Journey Mapping, Dashboard, Performance Metrics, Predictive Analytics, Website Analytics
“My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product. It allows my product team to track the use and outcomes from each part of our platform. It’s a must have for our product owners.” – Tiago O.
201 – 500
Not provided by vendor
6. Birst– Business intelligence and analytics platform
About Birst : Birst is an advanced network business analytics platform that helps organizations achieves new levels of insights. It gives users better and sound decision-making ability with the data it collects. It gathers raw data and administers it through their Extract, Transform, Load (ETL) process. From visual analytics to reporting tools, it gives users quick and detailed answers even to the most complicated queries.
Birst Marketing Analytics Features : Campaign Management, Performance Metrics, Social Media Metrics
“These are exciting times for Birst, as we embark on the next leg of our journey in defining and delivering the next generation of cloud-based networked business analytics.” – BRAD PETERS
201 – 500
Not provided by vendor
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7. Improvado– Centralize all your marketing data in one place
About Improvado: Improvado is a full-cycle marketing solution that helps companies achieve a holistic view of their marketing performance, optimize campaigns, and automate routine processes. With 200+ marketing connectors, Improvado can extract any data that may be necessary for marketing analysts. An advanced MCDM algorithm harmonizes data across different channels based on age, gender, devices, targeted audiences, and other custom metrics. With all data in a dedicated warehouse, your marketing analysts can precisely calculate ROI, ROMI, ROAS, track CPL, CPA, and more. Marketers from ASUS, AdRoll, IllyCafe and other global brands entrust their data operations to Improvado to get analysis-ready insights and concentrate on growth.
Improvado Marketing Analytics Features: A/B Testing, Campaign Management, Channel Attribution, Customer Journey Mapping, Dashboard, Performance Metrics, Predictive Analytics, ROI Tracking, Social Media Metrics, Website Analytics
“Improvado saves about 90 hours per week and allows us to focus on data analysis, rather than routine data aggregation, normalization, and formatting.” – Jeff Lee
51 – 200
Not provided by vendor
8. Percolate – Campaign management & social publishing
About Percolate : Percolate is a cloud-based marketing analytics tool that gives visibility to the processes involved in marketing, improving coordination of work, building marketing campaigns as well as content. With the integrated task management system, it becomes easier to track and complete marketing tasks from start to the end. Brands such as Cisco, Bosch, etc., use this solution to have a better understanding of the customer experience, production costs, and overall marketing impacts.
Percolate Marketing Analytics Features : Customer Journey Mapping, Dashboard, Performance Metrics
“The most interesting thing is that you can find in this platform all in one, it allows you to optimize time and efforts. One of the great tasks that we have who dedicate ourselves to digital commerce is to give the time, this platform allows to carry with each client a concrete strategy that offers results in a short time.”- Santiago A.
201 – 500
Not provided by vendor
9. TrackMaven – TrackMaven makes it easy to prove marketing ROI
About TrackMaven : TrackMaven is a digital marketing analytics software designed to help digital marketers implement qualitative digital marketing strategies with the help of competitive intelligence. It creates optimized content strategies, useful campaign analysis, comprehensive reports, etc. It helps in bringing the online presence of social media, blogs, email, news, SEO and digital advertisements. It is designed for big companies or brands to collect data from various sources and provide marketers with accurate data.
TrackMaven Marketing Analytics Features : Channel Attribution, Social Media Metrics, Website Analytics
“We tried free tools. We tried natively looking for this level of reporting. If you worked hard at it, you could probably get some of this data, but TrackMaven makes it easy.” – Rob Bonsall
51 – 200
Not provided by vendor
10. WebEngage – WebEngage is a multi-channel B2C marketing automation cloud
About WebEngage : WebEngage is a marketing cloud and data analytics tool for automating communication and improving retention across users’ life cycle. From helping companies segment customers to engaging with them in a contextual and personalized manner through various channels, it allows tools like push, in-app, SMS, web push, email, on-site notifications, on-site surveys, and on-the-spot Feedback. It helps companies in B2C sectors to maximize their growth and revenue.
WebEngage Marketing Analytics Features : A/B Testing, Campaign Management, Channel Attribution, Customer Journey Mapping, Dashboard, Performance Metrics, ROI Tracking, Social Media Metrics, Website Analytics
“This is simply a great tool for marketing Automation. Comprehensiveness of offerings across multiple channels of communication. Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries. Value for Money. Great pricing as compared to other tools in the market.” – Mrinal S.
51 – 200
11. CleverTap – The Intelligent Mobile Marketing Platform
About CleverTap : A robust, comprehensive and integrated platform, CleverTap provides real-time behavioral analytics and user engagement for businesses to maximize their profits with better participation of customers and knowledge about their brand. With the help of core analytics, this software makes it possible for leading global brands such as Samsung, Star Network, create meaningful content and get actionable insights about their marketing campaigns.
CleverTap Marketing Analytics Features : A/B Testing, Campaign Management, Channel Attribution, Customer Journey Mapping, Dashboard, Performance Metrics, Predictive Analytics, ROI Tracking, Social Media Metrics, Website Analytics
“CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.” – Marzdi Kalianiwala
51 – 200
12. Whatagraph – Marketing Analytics and Social Media Reporting
About Whatagraph : Whatagraph, a marketing performance reporting solution and a marketing analytics tool simplifies analytics and reports for marketers to have a better understanding of data received with data visualization and reporting. The top feature of this solution includes the capability of collecting electronic data from over ten sources. It provides businesses with fresh visual looks for having a clear concept of the given data. It simplifies reports for users.
Whatagraph Marketing Analytics Features : Dashboard, Performance Metrics, Social Media Metrics, Website Analytics
“The automated reports are very easy to understand and have graphics which even non IT persons can relate to. Amazing service for my clients which saves me a lot of time. ” – Marc M.
11 – 50
13. PushAd – Push notifications for customer engagement
About PushAd : One of the best ways to reach the most customers is PushAd. With this marketing analytics software, users can get subscribers and sending notifications. Top features include notification wizard, dashboard, desktop & mobile browsers, A/B tests, etc. With panels and easy to use analytics, it provides comprehensive data to have better-informed decisions in the course of marketing. It is an AI-powered push notification delivery platform for marketers to create specific campaigns.
PushAd Marketing Analytics Features : A/B Testing, Customer Journey Mapping, Dashboard, Performance Metrics, Website Analytics
“PushAd changed my approach to attracting users to my website. Thanks to notifications I can send messages, e.g. on new items, to a large number of customers. My readers subscribe eagerly to receive notifications.” – Ewa Kawecka
11 – 50
Marketing Analytics Software Buyer's Guide
With the millions of users surfing on a wide variety of devices and channels on the internet, marketing companies monitor such activities using a number of marketing tools. They spend and rely on many software for collecting data and measuring them. But using too many tools that rely on different sources may lead to data loss and error.
To prevent such a huge loss and to have smooth analysis, Marketing analytics is the best practice, which is the process of collecting, measuring and analyzing the marketing data to maximize the performance and optimize return on investment (ROI). A better understanding of market analytics helps marketers to do their jobs more efficiently. This is practically possible with the help of tools/software, which provides better insights into customer preferences and trends. Marketing analytics tools are designed to track the behaviors of individuals within the product so teams can monitor channel activity, tie activities back to revenue, gather insights, and test new ideas.
» What is Marketing Analytics Software?
Marketing analytics software basically consists of tools and processes that allow you to collect, analyze, measure, and maximize marketing performance to make it more effective and maximize the performance and ensure to optimize the desired ROI. It actually helps you to discover and understand how the marketing programs are doing. Marketing data analytics software is a data discovery platform that makes it easier for users to build customized reports and drill down into specific data points without complicated coding. For a better analysis of data, these platforms also provide data visualization features.
» What are the features of Marketing Analytics Software?
Marketing analytics software optimizes and simplifies the marketing campaign management strategically by collecting the information, monitoring and managing marketing activities across all your users and channels. Data that shows the customer preference, patterns, behavior, history, and more are analyzed to give you insights so you can tweak your campaigns, pinpoint effective marketing methods, and make information-driven decisions.
› Predictive analytics & optimization - Marketers use predictive analytics tools to optimize marketing activities and learn the ROI on their campaigns.
› Customer analytics & segmentation - Customer data, segmentation, and web analytics are harnessed to assess the customer journey and build campaigns around it.
› Attribution modeling - This is a statistical process anchored on regression techniques to find out which element in a previous campaign or channel successfully resulted in customer conversion in the past. It is a functional component that is included in web analytics and BI software.
› Data visualization - This BI tool is heavily applied in marketing analytics to provide a visualized way to interpret and present data, making it easy to understand insights and other important information that is revealed by analysis.
› Competitive analysis - While most marketing analytics solutions are focused on internal marketing activities, some vendors include this to let you know how your competitors are doing vis-à-vis your marketing performance.
Other features of marketing analytics tools include data collection, integrations, collaboration, multi-channel tracking, campaign insights, reports and dashboards, SEO tools, personalization, and brand optimization.
» What are the benefits of Marketing Analytics Software?
Marketing analytics tools will provide the functionalities to enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. Some of its benefits are:
› Customer data across channels: Marketing Analysis Software helps to collect and collate the customer data from various channels like stores, campaigns, e-commerce websites, and social media. This helps to understand customer behavior from all different streams.
› More Proactive: Marketing Analytics software helps to analyze the customer and market patterns and provide predictive models that can be used to be more proactive in the situation.
› Personalized analytics: The Market Analytics can be personalized so as to suit the individual needs. Customer expectations and reactions vary widely to the situation and offer. This software helps to bend the Marketing rules as per the customer needs.
› Increase the social media presence: Social media has become an important marketing arena that organizations cannot ignore. Marketing Analytics does cover this space and provide a candid picture of the customer’s interests.
› Real-time customer engagement: One of the important feature and benefits of Marketing Analytics Software is to keep the customers engaged real-time, in-person, online or on the phone
› Data visualization: Analytics software provides real-time dashboards showing the marketing trends with nice Data reports and graphs. These dashboards can be customized to meet individual requirements.
› Data as an asset: “Data is the next generation oil”. Marketing Analytics software help to collect the data and transform them into information that makes real sense for the marketing team.
» What can be the cost of Marketing Analytics Software?
There are many Marketing Analytics Software available and the cost of these Analytics Software varies based on the offerings and services. The standard pricing may start from a few hundred dollars.
Cloud-based Marketing Analytics Software are quite popular. They come in subscription mode and can be bought based on needs and the number of users. Many of them offer great dashboards and out of box integration with google analytics. The cost also varies based on the different marketing channels used like mobile, social media, telephone, physical campaigning.
Marketing these days is much different than we used to do decades before. The whole focus now is customer-centric. Data needs to be collected, measured and analyzed for better understanding. Also, the number of channels are many from where the customer experience can be collected.
To meet the present day need of Marketing, companies need a robust Marketing Analytics Software. These software spans across the channels and makes the best use of the data collected. They provide the best in class marketing analysis by providing real-time dashboards and reports. Online, email and social media marketing help to maximize the Marketing outcome.
Get Quick Comparison of Top Marketing Analytics Software
|Marketing Analytics Features||SEMrush||Smartlook||BuzzBoard||AgencyAnalytics||Mixpanel||Birst||Percolate||TrackMaven||WebEngage||CleverTap|
|Price||$99.95/ month/user||$16.00/ month||Not provided by vendor||$49.00/ month||Not provided by vendor||Not provided by vendor||Not provided by vendor||Not provided by vendor||$199.00/ month/user||$999.00/ month|
|Customer Journey Mapping|
|Social Media Metrics|
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