Best Marketing Analytics Software

Do you know about marketing analytics software? Over the years, businesses have expanded into new technologies and marketing categories adopted to support them. With new technology, the result was a disconnected data environment. The marketers started deciding based on data from individual sources. However, data from social media and web analytics was not enough. But, with marketing analytics, all marketing efforts from all the sources that are important for better decision-making and efficient, effective program execution are considered. Making a data-driven decision is the right way to ...

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List of Best Marketing Analytics Software

Looker

Looker for Business Intelligence

Looker is a powerful business intelligence (BI) tool and big data analytics platform that transforms the way companies analyze and utilize their data. Its standout feature is the interactive, web-based interface that allows users to create and share customizable data visualizations and dashboards. Looker integrates seamlessly with multiple databases and SQL dialects, enabling real-time data access... read more about Looker

NA

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United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot Marketing Hub is an all-in-one marketing software designed to assist businesses in growing their online presence. It features email marketing tools for creating and sending targeted campaigns. The platform offers SEO tools to enhance website visibility. Social media management tools within HubSpot enable scheduling and monitoring of posts across platforms. The software includes a content ... read more about HubSpot Marketing Hub

7 Days

$800 Per month

United States

Google Analytics 360

Top Business Analytics Tools & Solutions

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric ... read more about Google Analytics 360

7 Days

Contact Vendor

United States

Dynamics 365 Marketing

Adapt and innovate with intelligent CRM and ERP business applications.

Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout ... read more about Dynamics 365 Marketing

30 Days

$20 Per month

United States

Emarsys

Omnichannel Customer Engagement Platform

SAP Emarsys is a comprehensive cloud-based marketing platform designed to significantly enhance customer engagement through personalized experiences. This software uniquely integrates advanced data analytics and marketing automation tools, allowing businesses to create, manage, and optimize their marketing campaigns across multiple channels, including email, social media, SMS, and web. SAP Emarsys... read more about Emarsys

7 Days

Contact Vendor

United States

Wrike

Versatile & Robust Project Management Software

Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... read more about Wrike

14 Days

$9.80 Per month

United States

CAKE

Real-Time Tracking, Attribution, and Optimization for Marketing Professionals

CAKE is a comprehensive marketing performance tracking and analytics platform that simplifies digital marketing for businesses. Tailored for advertisers, publishers, and networks, it provides a centralized solution for managing, measuring, and optimizing marketing campaigns. CAKE excels in real-time tracking, offering insights into the performance of online and offline marketing channels. Its user... read more about CAKE

7 Days

Contact Vendor

United States

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to ... read more about Semrush

7 Days

$129.95 Per month

United States

TapClicks

Ultimate marketing automation platform for agencies, media companies, and brands.

TapClicks is an all-in-one marketing dashboard and analytics platform designed to simplify data-driven decision-making for businesses. With a user-friendly interface, TapClicks consolidates marketing data from various sources, offering a comprehensive overview of performance metrics. The platform supports real-time reporting, allowing users to track key performance indicators seamlessly. TapClicks... read more about TapClicks

7 Days

Contact Vendor

United States

AgencyAnalytics

Automated Client Reporting for Marketing Agencies

AgencyAnalytics is a comprehensive marketing platform that streamlines data analysis and reporting for agencies. This tool consolidates various marketing channels into a unified dashboard, offering a centralized view of key metrics. With customizable reports, users can present data in a visually appealing manner, enhancing client communication. AgencyAnalytics supports integration with popular ... read more about AgencyAnalytics

14 Days

$10 Per month

Canada

Tableau

Best Business Intelligence and Analytics Software

Tableau is one of the leading data visualization and business intelligence platforms in the market. It can empower users to transform raw data into actionable insights. Renowned for its intuitive interface, Tableau facilitates the creation of interactive dashboards and reports. Whether for technical or non-technical users, its user-friendly design promotes accessibility in data analysis. Tableau's... read more about Tableau

7 Days

Contact Vendor

United States

Supermetrics

Turn your marketing data into opportunity

Supermetrics is one of the best marketing analytics tools that streamlines data reporting and analysis across various platforms. It simplifies the process of gathering and visualizing marketing data, offering users a centralized solution. With its user-friendly interface, Supermetrics facilitates seamless integration with popular marketing platforms to automate data extraction. The platform ... read more about Supermetrics

14 Days

Contact Vendor

Finland

Sprout Social

A powerful solution for social media management

Sprout Social is a comprehensive social media management platform that redefines how businesses connect, engage, and analyze their online presence. As a centralized solution, Sprout Social allows users to schedule posts, monitor conversations, and analyze performance across various social media channels. Its intuitive interface facilitates efficient collaboration among team members, streamlining ... read more about Sprout Social

30 Days

$199 Per month

United States

ContentStudio

The easiest way to manage and grow your social channels

ContentStudio is a versatile content marketing and social media management tool designed for simplicity and efficiency. It empowers users to discover, plan, and publish engaging content across various platforms. With a user-friendly interface, ContentStudio makes content creation easy, offering a library of royalty-free stock images and articles for inspiration. The software's automation features ... read more about ContentStudio

14 Days

$20 Per month

United States

WebEngage

Full-Stack Customer Engagement and Retention Platform

WebEngage is a multi-channel marketing automation software that empowers businesses to create more personalized and effective customer engagement strategies. It focuses on enhancing user experience across various digital platforms including email, SMS, in-app messages, and web notifications. With its robust segmentation and targeting capabilities, WebEngage allows marketers to deliver highly ... read more about WebEngage

7 Days

Contact Vendor

India

MoEngage

Insights-led Customer Engagement Platform

MoEngage is an intelligent customer engagement platform designed to aid businesses in understanding and responding to their customers' needs more effectively. This software excels in analyzing customer behavior across various digital touchpoints, enabling companies to craft personalized marketing strategies. MoEngage's key features include automation of marketing campaigns, real-time segmentation... read more about MoEngage

7 Days

Contact Vendor

United States

CleverTap

The Ultimate All-in-One Customer Engagement Platform

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers ... read more about CleverTap

30 Days

$72 Per month

United States

Omnisend

Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... read more about Omnisend

NA

Free

United Kingdom

Adobe Marketo Engage

Leading Marketing Automation Platform

Adobe Marketo Engage is a comprehensive marketing automation platform designed to assist businesses in managing their marketing campaigns and customer engagement effectively. It offers tools for email marketing, lead management, and revenue attribution, enabling marketers to create personalized experiences for their audience. With its advanced analytics, users can track the effectiveness of their ... read more about Adobe Marketo Engage

NA

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United States

CallRail

Call Tracking & Marketing Analytics Software

CallRail is a dynamic call tracking and analytics platform that empowers businesses to optimize their marketing efforts. It allows users to track phone call conversions from online and offline marketing campaigns, including PPC ads, SEO, and direct mail. With its call recording feature, businesses can gain valuable insights into customer interactions, enhancing training and service quality. ... read more about CallRail

14 Days

$40 Per month

United States

Salesforce Marketing Cloud Account Engagement

Grow revenue and scale customer engagement with B2B marketing automation software.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that ... read more about Salesforce Marketing Cloud Account Engagement

NA

$1250 Per month

United States

WhatConverts

Lead Tracking for Marketing Agencies and Clients

WhatConverts is a sophisticated lead tracking and reporting software, expertly developed to measure the effectiveness of marketing campaigns across various channels. It excels in capturing detailed information about each lead, including the source, medium, and the specific marketing interaction that led to their conversion. This allows businesses to precisely track their return on investment (ROI... read more about WhatConverts

14 Days

$30 Per month

United States

SproutLoud

Brand-to-Local Marketing Platform

SproutLoud is a dynamic marketing platform developed to streamline local marketing efforts. It's especially beneficial for businesses with multiple locations, simplifying the coordination and execution of marketing campaigns across various regions. The software offers a centralized hub for managing marketing resources, ensuring brand consistency while allowing customization for local markets. Its ... read more about SproutLoud

NA

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United States

Mailchimp All-in-One Marketing Platform

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. ... read more about Mailchimp All-in-One Marketing Platform

7 Days

$4.59 Per month

United States

Google Cloud BigQuery

Cloud data warehouse to power your data-driven innovation

Google Cloud BigQuery is a powerful, serverless data warehouse solution designed to make data analytics remarkably fast and scalable. It stands out for its ability to process massive datasets at lightning speed. With BigQuery, users don't need to manage infrastructure, as it automatically scales to meet data demands. It supports SQL queries, integrating seamlessly with familiar tools, and its pay-... read more about Google Cloud BigQuery

NA

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Afghanistan

Marketing Analytics Software Buyer's Guide

With the millions of users surfing on a wide variety of devices and channels on the internet, marketing companies monitor such activities using a number of marketing tools. They spend and rely on many software for collecting data and measuring them. But using too many tools that rely on different sources may lead to data loss and error.

To prevent such a huge loss and to have smooth analysis, Marketing analytics is the best practice, which is the process of collecting, measuring and analyzing the marketing data to maximize the performance and optimize return on investment (ROI). A better understanding of market analytics helps marketers to do their jobs more efficiently. This is practically possible with the help of tools/software, which provides better insights into customer preferences and trends. Marketing analytics tools are designed to track the behaviors of individuals within the product so teams can monitor channel activity, tie activities back to revenue, gather insights, and test new ideas.

What is Marketing Analytics Software?

Marketing analytics software basically consists of tools and processes that allow you to collect, analyze, measure, and maximize marketing performance to make it more effective and maximize the performance and ensure to optimize the desired ROI. It actually helps you to discover and understand how the marketing programs are doing. Marketing data analytics software is a data discovery platform that makes it easier for users to build customized reports and drill down into specific data points without complicated coding. For a better analysis of data, these platforms also provide data visualization features.

What are the features of Marketing Analytics Software?

Marketing analytics software optimizes and simplifies the marketing campaign management strategically by collecting the information, monitoring and managing marketing activities across all your users and channels. Data that shows the customer preference, patterns, behavior, history, and more are analyzed to give you insights so you can tweak your campaigns, pinpoint effective marketing methods, and make information-driven decisions.

 Predictive analytics & optimization - Marketers use predictive analytics tools to optimize marketing activities and learn the ROI on their campaigns.

› Customer analytics & segmentation - Customer data, segmentation, and web analytics are harnessed to assess the customer journey and build campaigns around it.

› Attribution modeling - This is a statistical process anchored on regression techniques to find out which element in a previous campaign or channel successfully resulted in customer conversion in the past. It is a functional component that is included in web analytics and BI software.

› Data visualization - This BI tool is heavily applied in marketing analytics to provide a visualized way to interpret and present data, making it easy to understand insights and other important information that is revealed by analysis.

› Competitive analysis - While most marketing analytics solutions are focused on internal marketing activities, some vendors include this to let you know how your competitors are doing vis-à-vis your marketing performance.

Other features of marketing analytics tools include data collection, integrations, collaboration, multi-channel tracking, campaign insights, reports and dashboards, SEO tools, personalization, and brand optimization.

What are the benefits of Marketing Analytics Software?

Marketing analytics tools will provide the functionalities to enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. Some of its benefits are:

 Customer data across channels: Marketing Analysis Software helps to collect and collate the customer data from various channels like stores, campaigns, e-commerce websites, and social media. This helps to understand customer behavior from all different streams.

› More Proactive: Marketing Analytics software helps to analyze the customer and market patterns and provide predictive models that can be used to be more proactive in the situation.

› Personalized analytics: The Market Analytics can be personalized so as to suit the individual needs. Customer expectations and reactions vary widely to the situation and offer. This software helps to bend the Marketing rules as per the customer needs.

› Increase the social media presence: Social media has become an important marketing arena that organizations cannot ignore. Marketing Analytics does cover this space and provide a candid picture of the customer’s interests.

› Real-time customer engagement: One of the important feature and benefits of Marketing Analytics Software is to keep the customers engaged real-time, in-person, online or on the phone

› Data visualization: Analytics software provides real-time dashboards showing the marketing trends with nice Data reports and graphs. These dashboards can be customized to meet individual requirements.

› Data as an asset: “Data is the next generation oil”. Marketing Analytics software help to collect the data and transform them into information that makes real sense for the marketing team.

What can be the cost of Marketing Analytics Software?

There are many Marketing Analytics Software available and the cost of these Analytics Software varies based on the offerings and services. The standard pricing may start from a few hundred dollars.

Cloud-based Marketing Analytics Software are quite popular. They come in subscription mode and can be bought based on needs and the number of users. Many of them offer great dashboards and out of box integration with google analytics. The cost also varies based on the different marketing channels used like mobile, social media, telephone, physical campaigning.

Conclusion

Marketing these days is much different than we used to do decades before. The whole focus now is customer-centric. Data needs to be collected, measured and analyzed for better understanding. Also, the number of channels are many from where the customer experience can be collected.

To meet the present day need of Marketing, companies need a robust Marketing Analytics Software. These software spans across the channels and makes the best use of the data collected. They provide the best in class marketing analysis by providing real-time dashboards and reports. Online, email and social media marketing help to maximize the Marketing outcome.