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Google Analytics 360 Overview

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric metrics, enabling a deeper understanding of customer journeys across devices and touchpoints. Its powerful segmentation tools allow for precise audience analysis, while advanced machine learning uncovers hidden trends. Enhanced data freshness ensures timely decision-making. Ideal for marketers and data analysts, Google Analytics 360 aids in optimizing marketing strategies and improving user experiences, driving business growth through data-driven insights.

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Google Analytics 360 Screenshot & Video

Contact Details

  • Vendor Name Google
  • Founded 1998
  • Location United States
  • Employees 1000+

Support

  • Email Email
  • Chat Chat
  • Knowledge Base Knowledge Base

Training

  • Webinar Webinar
  • Documentation Documentation

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based
  • Android Android

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business
  • Large-Enterprise-Business Large-Enterprise-Business

Languages Supported

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai

Industries

Marketing & Advertising

Google Analytics 360 Features

  • Arrow Icon Data Discovery
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Data Storage Management
  • Arrow Icon Predictive Analytics
  • Arrow Icon Visual Analytics
  • Arrow Icon Customizable Reports
  • Arrow Icon Data Mapping
  • Arrow Icon Ad hoc Analysis
  • Arrow Icon Visual Discovery
  • Arrow Icon Data Visualization
  • Arrow Icon Data Import/Export
  • Arrow Icon Performance Metrics
  • Arrow Icon Dashboard
  • Arrow Icon Drag & Drop
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Search/Filter
  • Arrow Icon Charting
  • Arrow Icon Data Extraction
  • Arrow Icon Sales Trend Analysis
  • Arrow Icon Metadata Management
  • Arrow Icon Widgets
  • Arrow Icon Data Connectors
  • Arrow Icon Forecasting
  • Arrow Icon Sentiment Analysis
  • Arrow Icon Self Service Data Preparation
  • Arrow Icon Self-service Analytics
  • Arrow Icon User Management
  • Arrow Icon Predictive Analytics
  • Arrow Icon Website Analytics
  • Arrow Icon Dashboard
  • Arrow Icon Engagement Tracking
  • Arrow Icon Campaign Tracking
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon ROI Tracking
  • Arrow Icon Data Visualization
  • Arrow Icon Social Media Integration
  • Arrow Icon Behavior Tracking
  • Arrow Icon AB Testing
  • Arrow Icon Multi-Channel Attribution
  • Arrow Icon Keyword Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Customizable Reports
  • Arrow Icon Campaign Analytics
  • Arrow Icon Conversion Tracking
  • Arrow Icon Customer Segmentation
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Multi-Channel Data Collection
  • Arrow Icon Tag Management
  • Arrow Icon Data Source Connectors
  • Arrow Icon SEO Management
  • Arrow Icon Cohort Analysis
  • Arrow Icon KPI Monitoring
  • Arrow Icon Scorecards
  • Arrow Icon Data Connectors
  • Arrow Icon KPI Monitoring
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Public Dashboards
  • Arrow Icon Data Visualization
  • Arrow Icon Private Dashboards
  • Arrow Icon Customizable Reports
  • Arrow Icon Forecasting
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Performance Metrics
  • Arrow Icon Collaboration Tools
  • Arrow Icon Widgets
  • Arrow Icon Dashboard Creation
  • Arrow Icon Data Synchronization
  • Arrow Icon Single Page View
  • Arrow Icon Trend Analysis
  • Arrow Icon Functions/Calculations
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Predictive Analytics
  • Arrow Icon Data Management
  • Arrow Icon Data Import/Export
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Data Visualization
  • Arrow Icon Customizable Reports
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Visual Discovery
  • Arrow Icon Search/Filter
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Activity Dashboard
  • Arrow Icon Visual Analytics
  • Arrow Icon Collaboration Tools
  • Arrow Icon Data Connectors
  • Arrow Icon Data Mapping
  • Arrow Icon Trend Analysis
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Predictive Analytics
  • Arrow Icon Dashboard Creation
  • Arrow Icon Drag & Drop
  • Arrow Icon Real Time Reporting
  • Arrow Icon Historical Reporting
  • Arrow Icon Data Integration
  • Arrow Icon Data Visualization
  • Arrow Icon Activity Dashboard
  • Arrow Icon Data Quality Control
  • Arrow Icon Data Synchronization
  • Arrow Icon Master Data Management
  • Arrow Icon Data Migration
  • Arrow Icon Data Connectors
  • Arrow Icon Data Capture and Transfer
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Automatic Backup
  • Arrow Icon Customer Database
  • Arrow Icon Data Analysis Tools
  • Arrow Icon Data Security
  • Arrow Icon Information Governance
  • Arrow Icon Data Import/Export
  • Arrow Icon Multiple Data Sources
  • Arrow Icon AI/Machine Learning
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Intent Recognition
  • Arrow Icon Data Extraction
  • Arrow Icon Data Aggregation
  • Arrow Icon Augmented Analytics
  • Arrow Icon Full Text Search
  • Arrow Icon Search/Filter
  • Arrow Icon Data Classification
  • Arrow Icon Data Source Connectors
  • Arrow Icon Sentiment Analysis
  • Arrow Icon Customer Segmentation
  • Arrow Icon Usage Tracking/Analytics
  • Arrow Icon Funnel Analysis
  • Arrow Icon Interactive Reports
  • Arrow Icon Machine Learning
  • Arrow Icon Session Recording
  • Arrow Icon Engagement Tracking
  • Arrow Icon Conversion Tracking
  • Arrow Icon Cohort Analysis
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon A/B Testing
  • Arrow Icon Forecasting
  • Arrow Icon OLAP
  • Arrow Icon Customizable Dashboard
  • Arrow Icon Visual Analytics
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Performance Metrics
  • Arrow Icon Data Import/Export
  • Arrow Icon Financial Reporting
  • Arrow Icon Real-Time Reporting
  • Arrow Icon Drag & Drop
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Ad hoc Query
  • Arrow Icon Scheduled/Automated Reports
  • Arrow Icon Search/Filter
  • Arrow Icon Third-Party Integrations
  • Arrow Icon Sales Reports
  • Arrow Icon Marketing Reports
  • Arrow Icon Data Connectors
  • Arrow Icon Collaboration Tools
  • Arrow Icon Time on Site Tracking
  • Arrow Icon User Interaction Tracking
  • Arrow Icon Referral Tracking
  • Arrow Icon Goal Setting/Tracking
  • Arrow Icon Multiple Site Management
  • Arrow Icon Campaign Management
  • Arrow Icon Web Traffic Reporting
  • Arrow Icon Pageview Tracking
  • Arrow Icon Site Search Tracking
  • Arrow Icon Keyword Tracking
  • Arrow Icon Heatmaps
  • Arrow Icon Funnel Analysis

Google Analytics 360 Pricing

Pricing Type

  • Pricing Type Contact Vendor

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • NA
Pricing Page  

Top Google Analytics 360 Alternatives

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Google Analytics 360 FAQs

Google Analytics 360 is a premium, advanced analytics tool offering in-depth insights into website and app performance. It's designed for large enterprises needing detailed, real-time data analysis. Key features include customized reporting, integration with Google's advertising services, and data from multiple channels consolidated into a single platform. Analytics 360 provides user-centric metrics, enabling a deeper understanding of customer journeys across devices and touchpoints. Its powerful segmentation tools allow for precise audience analysis, while advanced machine learning uncovers hidden trends. Enhanced data freshness ensures timely decision-making. Ideal for marketers and data analysts, Google Analytics 360 aids in optimizing marketing strategies and improving user experiences, driving business growth through data-driven insights.

  • No, Google Analytics 360 does not offer a free version.

  • No, Google Analytics 360 does not offer any free trial.

  • No, Credit Card details are not required for the Google Analytics 360 trial.

  • Yes, Google Analytics 360 offers an API.

  • Google Analytics 360 offers support with the following options:
    • Email , Chat , Knowledge Base

  • Google Analytics 360 offers training with the following options:
    • Webinar , Documentation

  • Google Analytics 360 supports the following languages:
    • Arabic , Chinese , Czech , Danish , Dutch , English , Finnish , French , German , Hebrew , Hungarian , Indonesian , Irish , Italian , Japanese , Korean , Norwegian , Polish , Portuguese , Russian , Spanish , Swedish , Thai

  • Following are the typical users of the Google Analytics 360:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Google Analytics 360 supports the following deployment:
    • Cloud Hosted

  • Google Analytics 360 supports the following devices and operating systems:
    • Web-Based , Android