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Omnisend

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Email Marketing Software for Ecommerce

4.8 2 verified reviews
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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Omnisend

"E-commerce brands that rely heavily on email and SMS marketing tend to find Omnisend a practical fit for their needs. It helps marketing teams automate customer communication without requiring a lot of technical knowledge to get started. The platform works well for sending targeted campaigns based on shopping behavior, which suits online stores of most sizes. That said, businesses outside of e-commerce or those needing broad multi-channel coverage beyond retail-focused tools may find it limiting."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Omnisend Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.8 / 5
Starting Price$41.30 / month
Free TrialAvailable
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited Kingdom
✎
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Product Overview

Omnisend Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Omnisend

Omnisend is an ecommerce marketing automation software designed to help online stores manage email campaigns, SMS marketing, and customer engagement from one centralized system. The software enables businesses to create targeted marketing campaigns, automate customer journeys, and communicate with shoppers across multiple channels. By combining email marketing, SMS messaging, and web push notifications in one platform, Omnisend allows ecommerce brands to engage customers at different stages of the buying journey and drive repeat purchases.

The software includes tools such as a drag-and-drop email builder, customer segmentation, automation workflows, and performance analytics that help businesses deliver personalized marketing messages. Features like abandoned cart recovery, product recommendations, and automated welcome messages allow merchants to convert browsing visitors into paying customers. With integrations for ecommerce platforms like Shopify, WooCommerce, and BigCommerce, Omnisend helps online businesses automate marketing tasks, increase customer engagement, and grow revenue through data-driven campaigns.
Company Omnisend
Founded 2014
Headquarters United Kingdom
Employees 101-500

Support

24x7 Support Email Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 3 industries available
E-commerce Information Services Information Technology & Services

Why Choose Omnisend

Problem it Solves

  • Problem it Solves Streamlining E-commerce Marketing Automation For Better Customer Engagement And Sales

Target Users

  • Target Users E-commerce Marketers
  • Target Users Small Business Owners
  • Target Users Digital Marketing Agencies
  • Target Users Online Retailers
  • Target Users Email Marketing Specialists

Core Use Case

  • Core Use Case Automate Email Campaigns
  • Core Use Case Segment Customer Lists
  • Core Use Case Personalize Marketing Messages
  • Core Use Case Track Campaign Performance
  • Core Use Case Integrate With E-commerce Platforms

USP

  • USP Boost Sales With Personalized And Automated Email Marketing

Pros

  • Pros Email and SMS campaigns managed from one unified dashboard
  • Pros Pre-built automation workflows cover cart abandonment and welcome sequences
  • Pros Free plan includes solid sending limits for early-stage stores
  • Pros Segmentation tools get genuinely granular based on shopping behavior
  • Pros Drag-and-drop email builder needs zero coding knowledge to use
  • Pros Push notifications add an extra channel without separate subscriptions
  • Pros Shopify and WooCommerce sync happens quickly without manual configuration
  • Pros Reporting breaks down revenue per campaign, not just open rates

Cons

  • Cons Automation workflows get complex fast without prior email marketing experience
  • Cons Free plan restrictions become apparent as contact lists grow
  • Cons SMS and email costs stack up quickly for budget-conscious small teams
  • Cons Reporting depth may disappoint teams chasing granular campaign analytics
Editorial Buyer Guidance

Who Is Omnisend Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining E-commerce Marketing Automation For Better Customer Engagement And Sales

Target Users

  • E-commerce Marketers
  • Small Business Owners
  • Digital Marketing Agencies
  • Online Retailers
  • Email Marketing Specialists

Core Use Cases

  • Automate Email Campaigns
  • Segment Customer Lists
  • Personalize Marketing Messages
  • Track Campaign Performance
  • Integrate With E-commerce Platforms

Unique Selling Point

Boost Sales With Personalized And Automated Email Marketing

Strengths and Limitations

Omnisend Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Email and SMS campaigns managed from one unified dashboard
  • Pre-built automation workflows cover cart abandonment and welcome sequences
  • Free plan includes solid sending limits for early-stage stores
  • Segmentation tools get genuinely granular based on shopping behavior
  • Drag-and-drop email builder needs zero coding knowledge to use
  • Push notifications add an extra channel without separate subscriptions
  • Shopify and WooCommerce sync happens quickly without manual configuration
  • Reporting breaks down revenue per campaign, not just open rates
!

Cons

  • Automation workflows get complex fast without prior email marketing experience
  • Free plan restrictions become apparent as contact lists grow
  • SMS and email costs stack up quickly for budget-conscious small teams
  • Reporting depth may disappoint teams chasing granular campaign analytics
Category-Based Capabilities

Omnisend Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Email Management Software 25 selected features Open category ↗ ⌄
Email Tracking Contact Management Auto-Responders Signature Management Spam Blocker Email Marketing Customer Segmentation Alerts/Notifications Email Monitoring Chat/Messaging Routing Canned Responses Whitelisting/Blacklisting Search/Filter Drag & Drop Campaign Management Shared Inboxes Inbox Management Response Management Email Templates Queue Management Email Distribution Collaboration Tools Prioritization Artificial Intelligence
Lead Capture Software 32 selected features Open category ↗ ⌄
Online Forms Lead Qualification CRM Visitor Tracking Conversion Tracking Chat/Messaging Data Extraction Lead Generation Auto-Responders Lead Distribution Event Triggered Actions Multi-Campaign Lead Capture Contact Management Email Marketing Prospecting Tools Lead Segmentation Lead Management Reporting/Analytics Pipeline Management Alerts/Notifications Web Forms Engagement Tracking Customer Segmentation Business Card/Badge Scanning Email Management Social Media Integration Lead Notifications Lead Nurturing Campaign Management Customer Database Artificial Intelligence
Marketing Analytics Software 27 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring Artificial Intelligence
Campaign Management Software 28 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management Artificial Intelligence
Landing Page Software 32 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library Artificial Intelligence
Marketing Automation Software 31 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM Artificial Intelligence
Content Marketing Software 23 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing Artificial Intelligence
Email Marketing Software 31 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking Artificial Intelligence
Lead Generation Software 32 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring Artificial Intelligence
Lead Management Software 29 selected features Open category ↗ ⌄
Lead Nurturing Sales Reports Social Media Integration Monitoring Pipeline Management Template Management Lead Qualification Calendar Management Sales Forecasting Lead Distribution Prospecting Tools Task Management Document Storage Lead Segmentation Reminders Email Tracking Interaction Tracking CRM Web Forms Email Marketing Lead Capture Campaign Management Contact Management Workflow Management Sales Trend Analysis Source Tracking Lead Generation Opportunity Management Artificial Intelligence
SMS Marketing Software 32 selected features Open category ↗ ⌄
Contact Management Interaction Tracking Text-to-Win Mobile Keywords SMS Messaging Message Personalization Campaign Management Customer Segmentation Multi-Campaign Automated Responses Reporting/Analytics Communication Management Scheduled Messaging Polls/Voting Mass Texting MMS Contact Database Chat/Messaging Campaign Planning 2-Way Messaging Live Chat Engagement Tracking Mobile Coupons SMS Marketing Alerts/Notifications Compliance Management Reputation Management Multi-Language QR Codes Reminders Open Rate Tracking Artificial Intelligence
All-in-One Marketing Platform Software 8 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing Artificial Intelligence
Customer Data Platform Software 9 selected features Open category ↗ ⌄
Personalization Campaign Management Customer Segmentation GDPR Compliance Behavioral Analytics Data Integration Predictive Modeling Customer Profiles Artificial Intelligence
Email Tracking Software 13 selected features Open category ↗ ⌄
Audience Targeting Real-Time Notifications Email Templates Team Management Click Tracking Event Triggered Actions Contact Management Location Tracking Email Management Activity Dashboard Campaign Management Email Distribution Artificial Intelligence
Event Marketing Software 13 selected features Open category ↗ ⌄
Audience Targeting Location-Based Marketing Email Marketing Registration Management Reporting/Analytics Promotions Management Website Management Event Calendar Customizable Branding Landing Pages/Web Forms Surveys & Feedback Social Promotion Artificial Intelligence
Form Builder Software 6 selected features Open category ↗ ⌄
Forms Creation & Design Template Management Data Import/Export Drag & Drop Conditional Logic Artificial Intelligence
Lead Nurturing Software 11 selected features Open category ↗ ⌄
A/B Testing Performance Metrics Lead Notifications Lead Segmentation Personalization Lead Qualification Lead Capture Drip Campaigns Campaign Management Pipeline Management Artificial Intelligence
Personalization Software 25 selected features Open category ↗ ⌄
Recommendations Abandoned Cart Saver Account Based Marketing Content Analytics Third-Party Integrations Campaign Segmentation Customer Segmentation Engagement Tracking Behavioral Targeting Customizable Branding Experience Management Customer Profiles Behavior Tracking A/B Testing Real-Time Analytics Website Personalization Contextual Targeting Drag & Drop Reporting/Analytics Activity Dashboard Alerts/Notifications Real-Time Reporting Website Analytics Email Marketing Artificial Intelligence
Retargeting Software 10 selected features Open category ↗ ⌄
Social Media Retargeting Geotargeting Personalization Conversion Tracking Recommendations Audience Targeting Behavioral Targeting Mobile Retargeting Website Visitor Tracking Artificial Intelligence
Transactional Email Software 17 selected features Open category ↗ ⌄
A/B Testing Autoresponders List Management Customer Segmentation Dynamic Content Contact Database Reporting/Analytics Event Triggered Actions Template Management Email Tracking API Click Tracking Third-Party Integrations Email Management Message Personalization Simple Mail Transfer Protocol (SMTP) Artificial Intelligence
Connected Applications

Omnisend Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 10 integrations
Pricing Information

Omnisend Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Monthly Subscription
Pricing Page ↗ Request Demo ↗
Pro
$41.30 Per Month
Standard
$11.20 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Omnisend Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Omnisend Review ↗
4.8
Based on 2 approved reviews
5 stars 75%
4 stars 25%
3 stars 0%
2 stars 0%
1 star 0%
Luke A
Luke A Director

Omnisend Review

It is easy to build emails and automations, and everything feels straightforward when working with the different building blocks. I also appreciate having regular monthly calls with a dedicated representative, as the guidance around strategy, email performance, automations, and list usage has been extremely helpful.

Reviewed on April, 2025
Benjamin C
Benjamin C GM

Great email platform

It offers strong value with an intuitive email builder and useful analytics reporting. At times the email builder can be buggy and layouts may misalign, which can slow down the workflow.

Reviewed on March, 2025
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Frequently Asked Questions

Omnisend FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Omnisend is an ecommerce marketing automation software designed to help online stores manage email campaigns, SMS marketing, and customer engagement from one centralized system. The software enables businesses to create targeted marketing campaigns, automate customer journeys, and communicate with shoppers across multiple channels. By combining email marketing, SMS messaging, and web push notifications in one platform, Omnisend allows ecommerce brands to engage customers at different stages of the buying journey and drive repeat purchases.

The software includes tools such as a drag-and-drop email builder, customer segmentation, automation workflows, and performance analytics that help businesses deliver personalized marketing messages. Features like abandoned cart recovery, product recommendations, and automated welcome messages allow merchants to convert browsing visitors into paying customers. With integrations for ecommerce platforms like Shopify, WooCommerce, and BigCommerce, Omnisend helps online businesses automate marketing tasks, increase customer engagement, and grow revenue through data-driven campaigns.

  • No, Omnisend does not offer a free version.

  • Yes, Omnisend offers a free trial.

  • No, Credit Card details are not required for the Omnisend trial.

  • Omnisend offers the following pricing plans & packages:

    Pro

    $41.30 Per Month

    Standard

    $11.20 Per Month

  • Omnisend supports the following payment frequencies:

    • Monthly Subscription

  • No, Omnisend does not offer an API.

  • Omnisend can be integrated with the following applications:

    • Salesforce Sales Cloud , Mailchimp , Wix , PrestaShop , Klaviyo , BigCommerce , Shopify , WooCommerce , Zapier , Google Analytics

  • Omnisend offers support with the following options:
    • 24x7 Support , Email , Chat , Knowledge Base

  • Omnisend offers training with the following options:
    • Webinar , Documentation

  • Omnisend supports the following languages:
    • English

  • Following are the typical users of the Omnisend:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Omnisend supports the following deployment:
    • Cloud Hosted

  • Omnisend supports the following devices and operating systems:
    • Web-Based
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