The Campaign Management Software is gaining a lot of popularity and is being used by a number of reputed businesses, globally. Campaign management software is responsible for managing the diverse aspects of the marketing campaigns that are associated with a business. This software is normally used by all the marketing professionals for executing and creating profitable campaigns. The campaign marketing software can automate a range of tasks from email marketing to the advanced tasks that are related to content marketing. The features of the software that you should know about include the market surveys, list builds conversion lists, content marketing, SEO, social media, and PPC. The benefits associated with this software are numerous. It helps in reducing the lead time as the campaign process can be automated. Moreover, they help in increasing the effectiveness of a campaign and also aid in Search Engine Optimization. Here you can find the top 10 campaign management software, consider the list given below, by SoftwareWorld.
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List of Best Campaign Management Software & Tools With Reviews
1. Screendragon – Marketing Project Management Software to Boost Performance
About Screendragon: Screendragon is a powerful work management platform designed for marketing and agency teams. It is used and loved by companies like Kellogg’s, BP and The International Olympic Committee. It is a fully integrated marketing operations hub where users can manage campaigns from initiation to completion. It has features like custom request forms, automated approval workflows, visual proofing, personalized dashboards, resource management and forecasting, budget management and much more.
Screendragon Campaign Management Features : Channel Management, Contact Database, Event Triggered Actions, Multi-Campaign
“Screendragon allows us to effectively manage the review and approval of thousands of marketing submissions from our Olympic Partners worldwide. It was the only solution we came across in our search that could fully meet the requirements of our organisation.” – Pierre-Yves Eloy
51 – 200
2. Adobe Campaign – See the whole customer journey on a single screen.
About Adobe Campaign : Adobe campaign management is the best content management systems and digital asset management system. This is formerly called as Adobe marketing cloud. It has touch-friendly marketing automation that supports digital and traditional marketing campaigns. This software is known for delivering the best in campaigns for any kind of marketing platforms either through social media, digital, or traditional platforms. The important campaigns using this platform are content management and email marketing platforms.
Adobe Campaign Management Features : Channel Management, Email Marketing
“This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message…” – Emily Yohanna S.
Not provided by vendor
3. Wrike– Manage your projects from start to finish with Wrike
About Wrike : Wrike is a fast growing project management company and the software introduced by this company is helping to streamline the workflow and enhance the flexibility of the system support. In addition, this software enhances the productivity of the staff by tracking and managing the workflow in an efficient manner. This tool supports centralized communication between the stakeholders and helps to view real-time reports of the project work by your team.
Wrike Campaign Management Features : Channel Management, Multi-Campaign
“With everything contained in Wrike, we were able to leverage Wrike’s functionality to increase the quality of our assets across the board, make sure they were consistent, and also see where we were being efficient.” – Hoon Kim
501 – 1000
Not provided by vendor
4. Zoho Campaigns – Simplified Email Marketing
About Zoho Campaigns : Zoho Campaigns is the best campaigning software with all the features every businessman or technology buff yearns for like bulk emails, multi-channel communications, easily accessible editor, and Google Analytics reports are available based on the real-time workflow. This software comes with built-in social media integration and supports the management to understand the customers better. Multi campaigning, digital marketing, content management, and multiple communication options are the important features of this software.
Zoho Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, Multi-Campaign
“The real, everyday benefit of using Zoho Campaigns is, improved connectivity between Marketing and Sales, giving Sales access to more information allowing a higher level conversation with clients.” – ERIC DUCHINSKY
5. Agile CRM – Sales and marketing CRM for growing businesses
About Agile CRM : Agile CRM is a great marketing and project management CRM solution. You can create automated solutions and campaigns for different services at a time and helps to automate sales and multichannel marketing campaigns easily. This campaign management tool eases the process of creating campaigns and automates the processes involved in customers relations management. The drag and drop campaign manager tool allows to create workflow charts automatically and enhances the simplicity and complexity of the workflow charts according to your need.
Agile CRM Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, Multi-Campaign
“I chose Agile because of their value and incredible superior customer service. They really care about small-to-medium sized organizations like ours, whether you’re very CRM experienced or lightly so. Very pleased!” – Drew Edwards
51 – 200
Yes, get a free trial
6. Mindmatrix – PRM Software |Sales Enablement Software | Channel enablement
About Mindmatrix : This is one of the best unified single platforms for social media campaigning and sales promotion. This is an integrated platform for PRM, direct sales, and channel enablement, marketing automation, and market asset management. All are aware that marketing and campaigning channels never succeed when they are single dimensional. Hence, it is a useful software that supports multiple channel activation and helps the promotion of business with the help of automated workflow charts. This is the best channel marketing software for content management and email marketing along with direct sales.
Mindmatrix Campaign Management Features : Channel Management, Contact Database, Event Triggered Actions, Lead Management, Multi-Campaign
“Mindmatrix ensures that our salespeople are able to generate marketing brochures and email campaigns in a few minutes. Mindmatrix saves them time and helps them support their clients better and become more effective in the field. And, that’s just one of the many benefits offered by Mindmatrix.” – Ravitej R.
201 – 500
Not provided by vendor
7. Postalytics – Direct Mail Automation Software for Smarter Marketing
About Postalytics : Marketers use Postalytics to stand out from their competitors with automated direct mail marketing. Drive new leads and sales with personalized direct mail that complements email and digital marketing. Deep integration with HubSpot, Salesforce and other CRM/Marketing Automation tools enable direct mail to look, act and feel like a digital marketing channel, that happens to produce trackable postcards and letters. Postalytics helps you stand out by delivering personalized messages directly into the hands of your audience to form a deeper impression than email alone.
Postalytics Campaign Management Features : Channel Management, Contact Database, Event Triggered Actions, Lead Management, Multi-Campaign
“Postalytics allows users to manage direct mail in a way that reduces excess sends and saves time. Integrating Postalytics into marketing automation workflows allows for personalized, multi-touch campaigns to specific audiences that blind mailings would not be able to achieve.” – Jon Pierotti
11 – 50
Not provided by vendor
8. TUNE – Partner Marketing & Performance Marketing Platform
About TUNE : We build technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe.
TUNE Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, Multi-Campaign
“You can manage your affiliates in an easy way. Manage the banners that you design for your affiliates to use. As an affiliate you can manage your campaigns successfully.” – Nathan R.
51 – 200
9. AdHawk – Digital advertising spend tracking, reporting & optimization
About AdHawk: This is one of the marketing and campaign management software that support faster collaboration and automation of performance of an organization. This is very much helpful to create BI reports and real-time workflow reports which are helpful to track and enhance the performance of organizations. This platform supports multiple campaigning and channel management besides supporting digital advertising and reporting optimization.
AdHawk Campaign Management Features : Channel Management, Lead Management, Multi-Campaign
“My new morning routine now consists of coffee, checking the news, and approving my AdHawk recommendations.” – Stefan Lewinger
11 – 50
Not provided by vendor
Yes, get a free trial
10. Workfront – Enterprise work management software
About Workfront : Workfront management software is a blend of work automation and empowers the team to manage the project with the help of centralized collaboration system. This is an ideal marketing management solution, which provides real-time workflow charts automatically to track the performance of the team as well. This is a great project management software that supports management of people and eases the visibility of progress of the work to the staff and management.
Workfront Campaign Management Features : Channel Management, Contact Database, Event Triggered Actions
“Workfront allows us to measure our work and report back on our successes. Reporting enables us to translate the team’s hard work into quantifiable results for our leadership team.” – Cynthia Boon
501 – 1000
11. SocialPilot – Social media scheduling & analytics tool
About SocialPilot : Socialpilot is a social media campaigning tool intended to enhance the performance of social media channels, digital marketing agencies, content marketers, and many relevant organizations. This is one of the best social media, management, scheduling, marketing, and analytics tools across the world. This is helpful to enhance the social media market brand value and awareness fabricated especially for social media marketers and digital marketers.
SocialPilot Campaign Management Features : Channel Management, Lead Management, Multi-Campaign
“Their bulk scheduling features are outstanding. They also have a really nice “reporting” system which alerts you if there is a problem with a post or a network error on one of the social sites. It’s easy to add users and their accounts without having to request their credentials, simply send them an email and we’re in business.” – Christopher Conlan
11 – 50
Not provided by vendor
12. TapClicks– Marketing dashboard, analytics, & reporting platform
About TapClicks : Tapclicks is useful to automate the activities of digital marketers, content management companies, social media platforms, and many more. This software contains integrated management and marketing tool to manage activities, analytics, and operation automatically. This software is helpful to automate the process of workflow management in an innovative manner. This software is rich in more predictive and automated tools that use a single intuitive user interface integrated with a cloud.
TapClicks Campaign Management Features : Multi-Campaign
“The value that TapClicks has delivered is speed, bringing insights and information very quickly, a unified view, and the ability to move between a lot of different products very quickly and in a timely fashion.” – DARYL GRIFFIN
51 – 200
Not provided by vendor
Yes, get a free trial
13. Katabat – Customer comms, marketing and debt management for lenders
About Katabat : This is one of the best cloud-based customer supporting system that helps in campaign management as well as multiple channel management for digital and content marketing. It supports customer communication in various social media platforms at a time and provides marketing and debt management solutions for lenders. It is a committed tool to meet strict security and compliance standards in providing customer communication.
Katabat Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Multi-Campaign
“I have used the Katabat solution in 2 organisations in Australia and found it both times to be a very effective tool for managing both collections and customer lifecycle. The interface is both easy and simple to use as well as backend changes in the system can be done quickly.” – Syed A.
51 – 200
Not provided by vendor
14. Folloze – The ABM Sales Platform
About Folloze : Folloze is a provider of an innovative enterprise Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to use marketing techniques to engage, develop and win their top target accounts. Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools. These capabilities dramatically increase sales pipeline.
Folloze Campaign Management Features : Channel Management, Email Marketing, Lead Management, Multi-Campaign
“Folloze rocks!!! We have been using Folloze for about 5 months now. I have evaluated several content and collaboration tools and Folloze is one of the best with a unique approach unlike any other vendor out there. Excellent Content Sharing and Collaboration Tool.” – Jason M.
11 – 50
Not provided by vendor
15. DANAConnect – Communications Automation for Financial Institutions
About DANAConnect : DANAConnect is a company devoted to developing technology that helps businesses to manage, in an efficient manner, their day to day communications with clients. We specialize in Financial Institutions and Insurance Companies. The communications are created from a web-based workflow designer which combines emails, SMS, calls, push notifications and other elements. Send the most critical and valuable communications using cross-channel smart flows. Maintaining governance over sent messages, security and complying with industry regulations.
DANAConnect Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Multi-Campaign
“The best marketing tool for our company. Since we have it, we have the local capacity of outbound communications management (email, sms). This ability gives us autonomy, information security and response management in real time. The ability to know in real time the interaction with our clients. The power it has to generate business, loyalty and relationship.” – JUAN A.
11 – 50
Not provided by vendor
Get Quick Comparison of Top Campaign Management Software
|Campaign Management Features||Wrike||Workfront||Agile CRM||SocialPilot||TapClicks||Zoho||Adobe||Mindmatrix||AdHawk||Katabat|
|Price||$9.80/month/user||$30.00/month/user||$8.99/month/user||Not provided by vendor||Not provided by vendor||$5.00/month||Not provided by vendor||Not provided by vendor||Not provided by vendor||Not provided by vendor|
|Event Triggered Actions|
Campaign Management Software Buyer’s Guide
Every business runs on lead generation and customer retention. While the second part is more or less directly proportional to the quality of service offered, lead generation depends is proportional to your marketing skills. One of the best ways to generate leads is by tapping on to the list of potential buyers with powerful marketing email campaigns. However, creating a gorgeous email that can get desirable results is not that simple either. Each time you face a new group of potential buyers, the email needs to be revised completely. When you are in a hurry to close deals ahead of your competitors, this seems to be an impossible task. In this regard, the presence of a campaign management software application makes things a lot easier for you than before.
» What is Campaign Management Software?
The campaign management software is a complete suite of applications designed to manage lead and campaigns with ease. It can perform a number of tasks such as handling email marketing, tracking website visitors, managing leads and social media etc. The software application is also useful for reporting and analysis as well. It can be easily integrated with your existing marketing tools to offer you a complete marketing automation package with minimal IT involvement. You can also check the mobile compatibility of your website through the software and can get suggestions for improving your score on visitor retention. When it comes to traffic, it lets you know the percentage of organic and referral traffic thereby enabling you to better strategize your marketing campaigns for optimum output.
» How does Campaign Management Software work?
The campaign management software segregates your customers into a variety of categories. By this, it gets easier for you to target each group with specific marketing campaigns to get optimum results. As the software gives you website traffic data on a real-time basis, you can get an idea on how to modify the content to be able to attract more footfalls. It also shows which content get maximum attention and which have maximum bounce rates. Through a number of tools, you can build and optimize campaigns to generate more leads and get faster results than traditional campaigning methods. It not only helps you to track the performance of your strategies and but also enables employees to create maximum output by auto-assigning tasks with smart routing. The software application can easily capture lead data and sends them to the CRM inbox from where the auto distribution of tasks takes place.
» Is it worth investing money in Campaign Management Software?
It is a well-known fact of how profits scale up when the business starts attracting organic buyers. Not every time it can be guaranteed that an organization will operate on its peak performance level. There could be n-number of reasons that can affect your performance of a marketing campaign. However, with automated software by your side, such problems cease to exist. So, definitely, it is worth investing in money.
» What are the features of a Campaign Management Software?
The Campaign Management Software helps in managing various campaigns, such as print, tradeshow, email, and ad campaigns in various channels. The software also allows the companies to track the performance of the various campaigns letting the operators analyze if the campaign is a success or not. But the question here arises that how is it done? To garner a deep insight into the software, let’s study the different features working together in the campaign management software to make it a success.
› Customer Segmentation
The campaign management software easily categorizes the customers depending upon various factors, such as income, age, choices, and more. This data is collected and then used to send customer-specific marketing campaigns. Apart from that various other factors like demographics, behaviour, and attitude also serve as important points while collecting data and gathering them into specific groups.
› Content Development
Producing product-specific customer-engaging content can be tricky sometimes. This feature helps the content team focus on developing specific product-relevant topics while all other needed things are delivered by the software. To help with the content development, the software normally comes with in-built templates, themes and more which can be used to add a good score on various search engines.
› Bulk Emails
Normally email marketing is the most common method of circulating marketing campaigns in the market and as sending a large number of emails at a single time is usually needed, it can be troublesome. Hence, one of the most important features of the campaign management tools is its ability to send bulk emails which reduces the need for crafting and sending each email single-handedly. A few clicks and you are ready to go.
› Omnichannel Presence
Nowadays people mostly trust companies which can be sound across a variety of channels, such as social media platforms like Facebook, Twitter, Reddit, etc. As the campaign management tools offer the users specific tools to track and verify different channels to understand customer orientation and behaviour, it also helps in attracting the inflow of traffic to the business or company.
» What are the benefits of Campaign Management Software?
Campaign Management tools have a wide number of uses and benefits to different companies as well as businesses. This is because users can create, share, and verify their marketing campaigns across different channels all through a single software while simultaneously reducing the wastage of time as well as financial resources. They also help in reducing the need for different individuals for completing the works related to marketing campaigns, and hence, increase work productivity. So, let’s have a detailed briefing on the numerous benefits of using the marketing campaign management software.
› Reduced Processing Time
Previously the simple task of developing innovative marketing ideas and executing them took many days to be completed. But with the implementation of innovative and revolutionary ideas, the same process takes a few hours and in some cases even minutes to execute. This helps in saving enormous amounts of time which can be rather used to develop intriguing ideas to attract new customers while keeping the existing customers hooked.
› Increases Effectiveness of the Campaigns
Nowadays the marketing campaign management software also comes with facilities and tools which helps track customer orientation and behaviour in real-time. This helps companies and businesses greatly as they can use the data to understand and find a pattern to successfully transfer the customer onboarding to sales. It also helps in the creation of tailor-made products and solutions to lure potential customers.
› Customizing the Campaigns
Apart from these benefits, one can also customize the campaigns as per their need using the marketing campaign management software. Starting from the page layout to changing the design of the full page, including text font, colour, style, and more, anything and everything is possible through the campaign software.
» Before you Choose Campaign Management Software
Executing a profitable marketing strategy surely needs the input of various real-time reports and information which is only possible through the implementation of a marketing campaign management software. However, there are certain essential points which are needed to be kept in mind to ensure that hiring a campaign software does not end in a loss. Now, let’s check out some of the crucial points one needs to understand before choosing marketing campaign management.
› Is the Software really needed by your company?
While implementing the campaign software can be exciting, one must decide beforehand if the company actually needs the software or not. Although the benefits of the marketing campaign management out pars the risks involved, the pricing of the software can prove to be a heavy burden on the expenditures. For companies having a lesser number of employees or lesser products, it is highly advisable to expand one’s own servicing list first and then only hire the software.
› Understanding the Company’s needs
Understanding and listing out the companies’ needs can help to cut down the hard work of choosing from a huge list of available marketing campaign management. If one notes down the desired facilities and tools, then, the chances of landing with the perfect campaign management software also increase.
While this step may seem a bit old-school to many, the importance of budget cannot be avoided. With plenty of options to choose from when it comes to the campaign management system, one can become easily confused while choosing campaign software. Hence, to ensure efficiency in the work, it is highly advisable to estimate the budget beforehand which can help track down the most perfect software for the company without much head churning.
» How to choose the best Campaign Management Software?
As discussed above, choosing the best campaign management system can be pretty intimidating for beginners as well as various professionals. This is because each and every software has its own sets of strengths and weaknesses which separate it from one another. Hence, to help you out we have hand-picked some of the most essential points to help you out while choosing good campaign management software. Check them out now.
› User-Friendly Interface
In the journey of choosing the best campaign management system, it is always essential to look for an option providing user-friendly options for operational purposes. Such software allows anyone and everyone to work on the software easily without the need for prior coding knowledge, thus increasing productivity as well as reducing wastage of resources.
› Mobile Accessibility
Another point worth remembering while choosing a good marketing campaign management tool is to look if the software allows mobile accessibility. This is because most of the people stay online for prolonged hours daily and hence can easily track and verify the progress of the marketing campaigns easily. Similarly, they can also stay updated about the market needs in real-time.
› Analytics and Reporting
Numerous marketing campaign management tools come with the feature which enables users to gather analytics data and reports on the real-time performance of the campaigns. This can then be used to rectify the lacking areas while creation of customer-engaging ideas is also streamlined.
› Compliance with Previous Tools
Understanding the need for businesses and companies to provide seamless integration with previous tools, many campaign software companies have implemented the same in the software. Hence, this helps to carry on the work without the need for churning head to re-install other business tools.
Information and data of companies and businesses bear significant value in the market. Hence protecting them from malicious attacks or exposure risks is one of the crucial factors which should be carefully analyzed before hiring a marketing campaign management tool. Nowadays various campaign software comes with a two-factor authentication system or an activated firewall which keeps nuisance attackers miles away from the confidential marketing details.
The reviews or comments left by previous customers also helps in choosing software based on its services and total numbers of service requests which give a rough idea on the quality of its services.
» Questions to ask a vendor when buying best Campaign Management Software
1. Does your campaign management software include lead management provision?
2. Will your software be providing automation for multi-channel marketing?
3. What kind of content marketing functions can I expect out of this system?
4. Does your software have an easy-to-use interface?
5. Does your solution include pre-built templates?
6. Can I gather and manage feedback through the software?
7. Does the solution offer capabilities to manage contacts?
8. Will there be a centralized database to store and access all the information?
9. Can I define event triggers to initiate actions automatically?
10. Can I personalize the dashboard and the software?
11. Does the system offer creation of customized request forms?
12. Can the solution provide means to handle email marketing requirements?
13. Will I need to alter my current business workflow to use the software optimally?
14. What type of updates will your software provide?
15. Will the system work smoothly across all the devices and platforms on my network?
16. Will the software generate metrics?
17. Can I extract analytics and reports as and when I prefer?
18. Is the software capable of working with other business software I use in my company?
19. Is the system scalable? How swift would be that process?
20. Can I access the system from anywhere?
21. What is included in the support service?
22. Will I get a dedicated point-of-contact? How can I ask for help?
23. What is the process of implementation?
24. How long would the training take?
25. Is there a fully-featured free trial?
» Pricing of the Campaign Management Software
The pricing structure of the campaign software varies from software to software based on the facilities and tools availed, number of users, and the time duration of its hiring. While the lowest pricing plan starts from $5/month, the highest can reach up to $499/month. Apart from this, many campaign management systems also allow its customers to avail the ‘pay-as-you-go’ option. This option can be subscribed by paying the basic charge of the software, and as newer facilities and tools are hired, one has to pay the fees simultaneously. However, to ensure a good efficiency and profitable business it is highly advisable to use the free basic version of the software initially and then subscribe to the premium plan of the software if all goes well.
By now you must have understood how campaign management software can help you better manage your marketing strategies to get maximum lead conversion against the minimum effort. However, it has to be kept in mind that the vendors may try to lure you with their marketing gimmick. Once you pay for a yearly fee there is no way of going back. So, it’s better to take time, scrutinize each and every vendor profile before zeroing on anyone. It’s better to have delays than having permanent repents on your decision while selecting perfect campaign management software.
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