Top 10 Best Campaign Management Software In 2018

The Campaign Management Software is gaining a lot of popularity and is being used by a number of reputed businesses, globally. The Campaign management software is responsible for managing the diverse aspects of the marketing campaigns that are associated with a business. This software is normally used by all the marketing professionals for executing and creating profitable campaigns.

The campaign marketing software can automate a range of tasks from email marketing to the advanced tasks that are related to content marketing. The features of the software that you should know about include the market surveys, list builds conversion lists, content marketing, SEO, social media, and PPC.

The benefits associated with this software are numerous. It helps in reducing the lead time as the campaign process can be automated. The software helps in personalizing the interactions with the customers. The software offers various campaign management tools as well as capabilities so that the marketers can compare results, like rolling out the winning versions, the splitting of the landing pages, and much more.

Moreover, they help in increasing the effectiveness of a campaign and also aid in Search Engine Optimization. Here you can find the top 10 campaign management software, consider the list given below, by SoftwareWorld.

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    List of Best Campaign Management Software | Top Campaign Management Tools Reviews

    1. Wrike– Manage your projects from start to finish with Wrike

    About Wrike : Wrike, Inc. is a fast-growing privately held corporation that gets thousands of new customers on board year after year and shows stable annual growth. Wrike’s diversified, international customer base includes well-known brands, such as PayPal, Hootsuite, Hubspot, Citrix, and many others. Headquartered in Silicon Valley, Wrike is operated by a passionate team that is focused on top-notch engineering and design, usability, and dedicated customer care. Wrike’s project management tool gets distributed and co-located teams working together so that projects are completed faster to save time and money.

    Wrike Campaign Management Features : Channel Management, Multi-Campaign

    “With everything contained in Wrike, we were able to leverage Wrike’s functionality to increase the quality of our assets across the board, make sure they were consistent, and also see where we were being efficient.” – Hoon Kim

    Wrike

    United States

    501 – 1000

    2006

    $9.80/month/user

    Not provided by vendor

    4.0

    1054 Reviews

    4.1

    582 Reviews

    2. Workfront – Enterprise work management software

    About Workfront : Workfront is the first modern work management application that connects enterprise work, collaboration, and digital content into an Operational System of Record (OSR). Workfront has helped thousands of companies successfully transform their businesses into more modern enterprises that increase revenue, improve customer experiences, and eliminate cost, including Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek.

    Workfront Campaign Management Features : Channel Management, Contact Database, Event Triggered Actions

    “Workfront allows us to measure our work and report back on our successes. Reporting enables us to translate the team’s hard work into quantifiable results for our leadership team.” – Cynthia Boon

    Workfront

    United States

    501 – 1000

    2001

    $30.00/month/user

    Yes

    4.0

    589 Reviews

    4.0

    342 Reviews

    3. Agile CRM – Sales and marketing CRM for growing businesses

    About Agile CRM : Agile CRM is the world’s first fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is used and trusted by over 15,000 customers globally to generate & nurture leads, close deals and support customers. Besides its headquarters in Dallas, TX, Agile CRM maintains offices in India and the Philippines.

    Agile CRM Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, Multi-Campaign

    “I chose Agile because of their value and incredible superior customer service. They really care about small-to-medium sized organizations like ours, whether you’re very CRM experienced or lightly so. Very pleased!” – Drew Edwards

    Agile CRM

    India

    51 – 200

    2013

    $8.99/month/user

    Yes, get a free trial

    4.0

    271 Reviews

    4.1

    226 Reviews

    4. SocialPilot – Social media scheduling & analytics tool

    About SocialPilot : SocialPilot is a social media scheduling and marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers and any individuals who want to increase their social media presence effectively. SocialPilot was founded by Jimit Bagadiya in 2014 with the aim to increase the efficiency in social media marketing. The ultimate goal of social media marketing is to generate engagement with targeted audiences and reach out to new customers.

    SocialPilot Campaign Management Features : Channel Management, Lead Management, Multi-Campaign

    “Their bulk scheduling features are outstanding. They also have a really nice “reporting” system which alerts you if there is a problem with a post or a network error on one of the social sites. It’s easy to add users and their accounts without having to request their credentials, simply send them an email and we’re in business.” – Christopher Conlan

    SocialPilot

    India

    11 – 50

    2014

    Not provided by vendor

    Yes

    4.5

    252 Reviews

    4.3

    47 Reviews

    5. TapClicks – Marketing dashboard, analytics, & reporting platform

    About TapClicks : TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting — all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide.

    TapClicks Campaign Management Features : Multi-Campaign

    “The value that TapClicks has delivered is speed, bringing insights and information very quickly, a unified view, and the ability to move between a lot of different products very quickly and in a timely fashion.” – DARYL GRIFFIN

    TapClicks

    United States

    51 – 200

    2009

    Not provided by vendor

    Yes, get a free trial

    4.5

    56 Reviews

    4.0

    75 Reviews

    6. Zoho Campaigns – Simplified Email Marketing

    About Zoho Campaigns : Zoho Campaigns has all the bells-and-whistles that you can expect: mass emails, templates and an easy-to-use editor to make you look good as well as reports and real-time Google analytics to help you understand customers better. Beyond emails, you know customers today have multiple communications options. They hang out in Facebook, Twitter and LinkedIn. That’s why Zoho Campaigns comes with built-in social media integrations so you can quickly create social media campaigns that are easy to deploy and maintain.

    Zoho Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Lead Management, Multi-Campaign

    “The real, everyday benefit of using Zoho Campaigns is, improved connectivity between Marketing and Sales, giving Sales access to more information allowing a higher level conversation with clients.” – ERIC DUCHINSKY

    Zoho

    United States

    1001 – 5000

    1996

    $5.00/month

    Yes

    4

    121 Reviews

    4

    69 Reviews

    7. Adobe Campaign – See the whole customer journey on a single screen.

    About Adobe Campaign : Adobe Campaign provides best-in-class campaign, offer, and personalization management capabilities for sophisticated automation and execution of marketing programs across all channels—digital and traditional. Adobe Campaign addresses a key challenge for marketers: how to build and extend relationships with their customer base to drive top-line revenue growth and ROI.

    Adobe Campaign Management Features : Channel Management, Email Marketing

    “This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message…” – Emily Yohanna S.

    Adobe

    United States

    10,001+

    1982

    Not provided by vendor

    Yes

    4.5

    106 Reviews

    4.2

    262 Reviews

    8. Mindmatrix – PRM Software |Sales Enablement Software | Channel enablement

    About Mindmatrix : Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.

    Mindmatrix Campaign Management Features : Channel Management, Contact Database, Event Triggered Actions, Lead Management, Multi-Campaign

    “Mindmatrix ensures that our salespeople are able to generate marketing brochures and email campaigns in a few minutes. Mindmatrix saves them time and helps them support their clients better and become more effective in the field. And, that’s just one of the many benefits offered by Mindmatrix.” – Ravitej R.

    MindMatrix

    United States

    201 – 500

    1998

    Not provided by vendor

    Yes

    4.5

    43 Reviews

    4.5

    5 Reviews

    9. AdHawk – Digital advertising spend tracking, reporting & optimization

    About AdHawk : AdHawk is the easiest way to manage your digital advertising across all platforms. We aggregate your data and put it into one dashboard that updates in real-time. We then give you optimization tips that you can accept or reject in one click.

    AdHawk Campaign Management Features : Channel Management, Lead Management, Multi-Campaign

    “My new morning routine now consists of coffee, checking the news, and approving my AdHawk recommendations.” – Stefan Lewinger

    AdHawk

    United States

    11 – 50

    2015

    Not provided by vendor

    Yes, get a free trial

    5.0

    11 Reviews

    2.5

    1 Reviews

    10. Katabat – Customer comms, marketing and debt management for lenders

    About Katabat : Katabat™ is a global, cloud-based Customer Experience Management (CXM) provider. Our unified platform empowers seamless communications throughout the customer lifecycle, optimizing engagement and return on investment (ROI) at every touchpoint. Katabat’s solutions are fast to deploy, highly configurable and meet the most stringent security and compliance standards (PCI/SOC2).

    Katabat Campaign Management Features : Channel Management, Contact Database, Email Marketing, Event Triggered Actions, Multi-Campaign

    “I have used the Katabat solution in 2 organisations in Australia and found it both times to be a very effective tool for managing both collections and customer lifecycle. The interface is both easy and simple to use as well as backend changes in the system can be done quickly.” – Syed A.

    Katabat

    United States

    51 – 200

    2006

    Not provided by vendor

    Yes

    5.0

    7 Reviews

    0.0

    0 Reviews