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Improvado

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Automate Your Entire Marketing Reporting

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Improvado

"Marketing and analytics teams often turn to Improvado when they need to bring together data from multiple advertising and marketing platforms in one place. Managing campaigns across different channels can get messy, and having a central view helps teams make faster decisions without jumping between tools. It works well for mid-size to larger marketing teams handling high volumes of campaign data. That said, smaller businesses with limited budgets or simpler reporting needs may find it more than they actually require."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Improvado Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating5.0 / 5
Starting PriceContact Vendor
Free Trial7 Days
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Improvado Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Improvado

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction and manipulation and thereby saves time & reduces errors. Improvado's powerful data visualization tools enable easy interpretation and analysis of complex data sets. Additionally, the software supports custom data transformations to ensure that the data fits unique business needs. It offers a real-time reporting feature as well to keep teams up-to-date and enhance decision-making processes. Ideal for marketers and agencies, Improvado offers a comprehensive, efficient, and customizable solution for managing and optimizing marketing data.
Company Improvado
Founded 2013
Headquarters United States
Employees 101-500

Support

24x7 Support Email Phone Chat Knowledge Base

Training

In-person Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 2 languages available
English Russian
Industries Served 2 industries available
Information Services Information Technology & Services

Why Choose Improvado

Problem it Solves

  • Problem it Solves Streamlines Marketing Data Integration For Better Insights And Decision-making

Target Users

  • Target Users Marketing Analysts
  • Target Users Data Engineers
  • Target Users Marketing Executives
  • Target Users Business Intelligence Analysts
  • Target Users Data Scientists

Core Use Case

  • Core Use Case Integrate Marketing Data
  • Core Use Case Automate Reporting Processes
  • Core Use Case Visualize Performance Metrics
  • Core Use Case Optimize Campaign Strategies
  • Core Use Case Enhance Data-driven Decisions

USP

  • USP Centralized Marketing Data For Smarter Business Decisions

Pros

  • Pros Pulls marketing data from 500+ sources without manual exports
  • Pros ETL pipeline handles messy cross-channel data reliably at scale
  • Pros Agencies managing multiple client accounts find the workspace structure genuinely useful
  • Pros Dashboard templates cut initial reporting setup time significantly
  • Pros AI-powered anomaly detection catches budget waste before it compounds
  • Pros Granular data transformation controls satisfy even demanding analytics teams
  • Pros No-code setup means marketers aren't blocked waiting on engineers
  • Pros Revenue attribution modeling connects ad spend directly to pipeline outcomes

Cons

  • Cons Pricing scales steeply as data sources and seats grow
  • Cons Setup and onboarding demand significant time from technical teams
  • Cons Dashboard customization feels constrained for complex reporting needs
  • Cons Smaller marketing teams may find the platform overbuilt for their workflows
Editorial Buyer Guidance

Who Is Improvado Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlines Marketing Data Integration For Better Insights And Decision-making

Target Users

  • Marketing Analysts
  • Data Engineers
  • Marketing Executives
  • Business Intelligence Analysts
  • Data Scientists

Core Use Cases

  • Integrate Marketing Data
  • Automate Reporting Processes
  • Visualize Performance Metrics
  • Optimize Campaign Strategies
  • Enhance Data-driven Decisions

Unique Selling Point

Centralized Marketing Data For Smarter Business Decisions

Strengths and Limitations

Improvado Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Pulls marketing data from 500+ sources without manual exports
  • ETL pipeline handles messy cross-channel data reliably at scale
  • Agencies managing multiple client accounts find the workspace structure genuinely useful
  • Dashboard templates cut initial reporting setup time significantly
  • AI-powered anomaly detection catches budget waste before it compounds
  • Granular data transformation controls satisfy even demanding analytics teams
  • No-code setup means marketers aren't blocked waiting on engineers
  • Revenue attribution modeling connects ad spend directly to pipeline outcomes
!

Cons

  • Pricing scales steeply as data sources and seats grow
  • Setup and onboarding demand significant time from technical teams
  • Dashboard customization feels constrained for complex reporting needs
  • Smaller marketing teams may find the platform overbuilt for their workflows
Category-Based Capabilities

Improvado Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Business Intelligence Software 26 selected features Open category ↗ ⌄
Ad hoc Reporting Strategic Planning Dashboard Real Time Analytics Multiple Data Sources Data Transformation Scorecards Metadata Management Customizable Reports Trend Analysis Data Import/Export Collaboration Tools Key Performance Indicators Data Extraction Data Visualization Forecasting Data Connectors Data Synchronization Self Service Data Preparation Visual Analytics Access Controls/Permissions Data Mapping Predictive Analytics Dashboard Creation Performance Metrics Reporting/Analytics
Data Analysis Software 28 selected features Open category ↗ ⌄
Data Discovery Reporting & Statistics Multiple Data Sources Data Storage Management Predictive Analytics Visual Analytics Customizable Reports Data Mapping Ad hoc Analysis Visual Discovery Data Visualization Data Import/Export Performance Metrics Dashboard Drag & Drop Alerts/Notifications Search/Filter Charting Data Extraction Sales Trend Analysis Metadata Management Widgets Data Connectors Forecasting Sentiment Analysis Self Service Data Preparation Self-service Analytics User Management
Marketing Analytics Software 26 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Enterprise Resource Planning (ERP) Software 23 selected features Open category ↗ ⌄
Enterprise Asset Management Purchase Order Management Integrated Business Operations Accounting Order Management Inventory Management Bills of Material Time & Expense Tracking HR Management Distribution Management Task Management Financial Analysis Billing & Invoicing Forecasting Project Management Workflow Management Multi-Location Customer Database Reporting/Analytics Supply Chain Management CRM Document Management Payroll Management
Campaign Management Software 27 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management
Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Social Media Marketing Software 31 selected features Open category ↗ ⌄
Automated Publishing Campaign Analytics Commenting/Notes Tagging Contact Management Social Media Monitoring Performance Metrics Campaign Planning Multi-Campaign Content Management Social Promotion Multi-Channel Marketing Image Library Post Scheduling Email Marketing Conversion Tracking Campaign Management Drag & Drop Reporting/Analytics Engagement Tracking Multi-Channel Management Content Library AB Testing Multi-Account Management Social Media Integration Calendar Management Trend Analysis Customer Segmentation Keyword Filtering Automated Scheduling Click Tracking
Channel Management Software 26 selected features Open category ↗ ⌄
Pipeline Management Activity Dashboard Invoice Management Multi-Channel Distribution Real Time Analytics Lead Management Multi-Channel Management Inventory Management Partner Portal Task Management Channel Analytics Real Time Data Dynamic Pricing Campaign Management Promotions Management Partner Management Calendar Management Electronic Payments Opportunity Management Price/Margin Management Incentive Management Multi-Channel Marketing Commission Management Discount Management Order Management Availability Management
Data Visualization Software 21 selected features Open category ↗ ⌄
Data Management Data Import/Export Ad hoc Reporting Data Visualization Customizable Reports Access Controls/Permissions Visual Discovery Search/Filter Multiple Data Sources Activity Dashboard Visual Analytics Collaboration Tools Data Connectors Data Mapping Trend Analysis Reporting & Statistics Predictive Analytics Dashboard Creation Drag & Drop Real Time Reporting Historical Reporting
All-in-One Marketing Platform Software 7 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing
API Management Software 50 selected features Open category ↗ ⌄
Access Controls/Permissions Accounting Integration Activity Dashboard Activity Tracking API API Design API Lifecycle Management Application Management Compliance Management CRM Customizable Reports Dashboard Dashboard Creation Database Support Data Connectors Data Import/Export Data Mapping Data Synchronization Data Visualization Developer Portal Document Management Drag & Drop eCommerce Management Email Management ERP integration Mobile Access Monitoring Multiple Data Sources Point of Sale (POS) QuickBooks Integration Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Reporting/Analytics Reporting & Statistics Rules-Based Workflow Sales Management Search/Filter Self Service Portal SMS Messaging Social Media Integration Testing Management Third-Party Integrations Threat Protection Traffic Control Usage Tracking/Analytics User Management Version Control Workflow Management
Data Extraction Software 16 selected features Open category ↗ ⌄
Phone Number Extraction Document Extraction Web Data Extraction API Pricing Extraction Reporting/Analytics Data Verification Image Extraction Third-Party Integrations Email Address Extraction Multiple Data Sources Data Import/Export IP Address Extraction Data Aggregation and Publishing Data Connectors Optical Character Recognition
Data Management Software 17 selected features Open category ↗ ⌄
Data Integration Data Visualization Activity Dashboard Data Quality Control Data Synchronization Master Data Management Data Migration Data Connectors Data Capture and Transfer Access Controls/Permissions Automatic Backup Customer Database Data Analysis Tools Data Security Information Governance Data Import/Export Multiple Data Sources
Enterprise Architecture Software 15 selected features Open category ↗ ⌄
Architecture Governance Document Management Portfolio Management Diagramming Risk Assessment Change Management Audit Management Transformation Roadmapping Reporting & Statistics Traceability Requirements Management Visualization Collaboration Tools For IT Project Management Process Modeling & Designing
ETL Software 10 selected features Open category ↗ ⌄
Job Scheduling Match & Merge Metadata Management Data Analysis Tools Search/Filter Data Extraction Access Controls/Permissions Reporting/Analytics Data Quality Control API
Higher Education Software 21 selected features Open category ↗ ⌄
Curriculum Management Registration Management Admissions Management Fundraising Management Self Service Portal Financial Aid Management Alumni Management Alerts/Notifications Student Portal Student Information/Records Learning Management Records Management Housing Management Activity Dashboard Class Scheduling Scheduling Third-Party Integrations Attendance Management Assessment Management Communication Management Document Management
Integration Software 18 selected features Open category ↗ ⌄
Multiple Data Sources Database Support Dashboard Workflow Management Data Connectors Reporting/Analytics Data Synchronization Data Import/Export Web Services Real-Time Data Data Management Data Warehouse API Data Extraction Data Aggregation and Publishing Configurable Workflow Third-Party Integrations Access Controls/Permissions
Marketing Attribution Software 17 selected features Open category ↗ ⌄
Customer Journey Mapping Data Import/Export Advertising Management Cross Channel Attribution Performance Metrics Audience Targeting Campaign Analytics Attribution Modeling Engagement Tracking ROI Tracking Predictive Analytics Multi-Campaign Multi-Touch Attribution Campaign Management Customer Segmentation Conversion Tracking Affiliate Management
Master Data Management Software 14 selected features Open category ↗ ⌄
Metadata Management Multiple Data Sources Relationship Mapping Access Controls/Permissions Data Connectors Data Profiling Data Governance Visualization Data Import/Export Match & Merge Data Visualization Reporting/Analytics Data Capture and Transfer Workflow Management
Mobile Analytics Software 15 selected features Open category ↗ ⌄
In-App Events Tracking Multi-Channel Attribution Retention Tracking Push Notifications Behavior Tracking Cohort Analysis Conversion Tracking Funnel Analysis Uninstall Tracking A/B Testing Customer Segmentation Reporting/Analytics Heatmaps Session Recording Issue Management
Mobile Marketing Software 13 selected features Open category ↗ ⌄
Text-to-Win Push Notifications Mobile Access SMS Marketing Customizable Templates Engagement Tracking Activity Dashboard Email Marketing Campaign Management Contact Management Customer Segmentation Campaign Analytics Autoresponders
Multi-Channel eCommerce Software 13 selected features Open category ↗ ⌄
SEO Management Inventory Tracking Multi-Channel Marketing Marketplace Integration Returns Management Order Management Promotions Management Cataloging/Categorization Channel Management eCommerce Management Shopping Cart Email Marketing Shipping Management
Product Analytics Software 11 selected features Open category ↗ ⌄
Customer Segmentation Usage Tracking/Analytics Funnel Analysis Interactive Reports Machine Learning Session Recording Engagement Tracking Conversion Tracking Cohort Analysis Customer Journey Mapping A/B Testing
Reporting Software 19 selected features Open category ↗ ⌄
Forecasting OLAP Customizable Dashboard Visual Analytics Multiple Data Sources Performance Metrics Data Import/Export Financial Reporting Real-Time Reporting Drag & Drop Access Controls/Permissions Ad hoc Query Scheduled/Automated Reports Search/Filter Third-Party Integrations Sales Reports Marketing Reports Data Connectors Collaboration Tools
Revenue Management Software 13 selected features Open category ↗ ⌄
For Airlines Forecasting Inventory Control Dynamic Pricing Price Optimization For Hospitality Industry Competitive Analysis Recommendations Reporting/Analytics Multi-Channel Management Yield Management Compliance Management Demand Forecasting
SaaS Management Software 9 selected features Open category ↗ ⌄
SaaS Operations Management Vendor Management Spend Management Shadow IT Detection Usage Tracking/Analytics License Management Renewal Management Subscription Management Onboarding
Social Media Analytics Tools Software 8 selected features Open category ↗ ⌄
Multi-Channel Data Collection Engagement Tracking Lead Attribution Campaign Analytics Influencer Tracking Post Scheduling Customizable Reports Competitor Monitoring
Social Media Management Software 17 selected features Open category ↗ ⌄
Engagement Tracking Tagging Image Library Customer Engagement @mentions Reporting/Analytics Keyword Tracking Brand Tracking Post Scheduling Alerts/Notifications Automated Publishing Multi-Account Management Social Media Integration Campaign Management Multi-Campaign Collaboration Tools Calendar Management
Social Media Monitoring Software 19 selected features Open category ↗ ⌄
Competitive Analysis Trend Analysis Customizable Reports Audience Targeting Social Media Integration Performance Metrics Impact Measurement Visual Analytics Reputation Management Real-Time Notifications Reporting & Statistics Campaign Analytics Sentiment Analysis Customer Engagement Engagement Tracking Content Management Influencer Tracking Dashboard Multi-Channel Data Collection
Web Analytics Software 12 selected features Open category ↗ ⌄
Time on Site Tracking User Interaction Tracking Referral Tracking Goal Setting/Tracking Multiple Site Management Campaign Management Web Traffic Reporting Pageview Tracking Site Search Tracking Keyword Tracking Heatmaps Funnel Analysis
Connected Applications

Improvado Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 13 integrations
Pricing Information

Improvado Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Contact Vendor
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Pricing Page ↗
Verified User Feedback

Improvado Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Improvado Review ↗
5.0
Based on 2 approved reviews
5 stars 100%
4 stars 0%
3 stars 0%
2 stars 0%
1 star 0%
Tyler H.
Tyler H. Associate Director, Business Intelligence

Reliable ETL Solution with Excellent Support

I would definitely recommend Improvado to anyone looking for a robust ETL solution, as they have been an outstanding partner for our team. What stands out the most is how easy the platform is to use, along with the wide range of connectors that make integrating multiple data sources seamless. On top of that, the Improvado customer support is exceptional—responsive, knowledgeable, and always ready to help. Their support has allowed my team to deliver added value to our clients and streamline our processes significantly.

Reviewed on October, 2022
Mauro C.
Mauro C. Analytics Manager

Seamless Onboarding and Robust Data Integration

Our experience with Improvado has been excellent, especially during the onboarding process—every step was supported thoroughly, and any maintenance issues were resolved quickly and professionally. The platform offers a wide range of “out of the box” connectors, making it easy to import data from multiple sources and set up integrations with minimal hassle. Its intuitive setup allows teams to get started quickly, saving time and effort. The only area that could be enhanced is data flow monitoring; having more advanced dashboards and relevant KPIs would make tracking and analysis even smoother. Overall, Improvado provides a reliable, user-friendly ETL solution with exceptional support, making it a valuable tool for teams looking to streamline their data processes.

Reviewed on July, 2021
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Top Improvado Alternatives

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Frequently Asked Questions

Improvado FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Improvado is an advanced marketing data aggregation tool that is developed to streamline and simplify the way businesses handle their marketing data. Its primary strength lies in its ability to integrate with over 200 marketing platforms, from social media to CRM systems, allowing for efficient data collection and consolidation under one roof. This eliminates the need for manual data extraction and manipulation and thereby saves time & reduces errors. Improvado's powerful data visualization tools enable easy interpretation and analysis of complex data sets. Additionally, the software supports custom data transformations to ensure that the data fits unique business needs. It offers a real-time reporting feature as well to keep teams up-to-date and enhance decision-making processes. Ideal for marketers and agencies, Improvado offers a comprehensive, efficient, and customizable solution for managing and optimizing marketing data.

  • No, Improvado does not offer a free version.

  • No, Improvado does not offer any free trial.

  • Yes, Improvado offers an API.

  • Improvado can be integrated with the following applications:

    • Looker , Salesforce Sales Cloud , Mailchimp , Tableau , Microsoft Power BI , HubSpot CRM , Shopify , Zendesk Suite , Google Cloud BigQuery , Google Analytics , Microsoft Azure , Snowflake , Amazon Redshift

  • Improvado offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • Improvado offers training with the following options:
    • In-person , Webinar , Documentation

  • Improvado supports the following languages:
    • English , Russian

  • Following are the typical users of the Improvado:
    • Small-Business , Midsize-Business , Large-Enterprise-Business

  • Improvado supports the following deployment:
    • Cloud Hosted

  • Improvado supports the following devices and operating systems:
    • Web-Based
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