Today’s society is connected more towards the internet with the help of amazing social media marketing software. To make your business successful, you have to make a presentation of it on the social website. To keep your business on so many platforms is not at all easy to manage. Social media monitoring software helps you as an entrepreneur to create better contents for posting on social sites. This software helps your business to be found out very easily online and also assists in converting the leads to satisfied customers. It makes use of many innovative video templates that make your page connective. Social media management software explains about your product and also updates the information whenever necessary in minutes. You can also schedule your posts and can have a track of conversations. These wonder tools assist you to measure the performance of a single platform accurately. Social media management tools manage all your major social media accounts from one place and also automate post schedule if any. They are one of the most cost-effective sources for marketing. They make sure that the existing customers are engaged along with the process of grabbing new customers. To make your task easy below, we have made a list of 10+ best social media marketing and management software. You can consider them on the priority basis. The listing is done by reviews from GetApp, Capterra, and G2Crowd.
» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.
Best Social Media Marketing Software | Social Media Monitoring & Management Tools
1. HubSpot Marketing – All in one inbound marketing platform
About HubSpot Marketing : Whether it is a startup company or an established organization, social media marketing has become a crucial part of the business. HubSpot Marketing is all-in-one inbound marketing software that has all the tools required for effective marketing campaigns. HubSpot assists companies in growing traffic, convert leads into sales and manage ROI. This software offers a platform to create a content strategy and create a responsive page for the company.
HubSpot Marketing Social Media Marketing Features : Analytics, Automated Publishing, Contact Management, Content Management, Conversion Tracking, Customer Targeting, Posts Scheduling
“The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created – and integrated – for an easy to use, all in one marketing portal. An integrated approach to deploy marketing materials and analyze performance.” – Taylor D.
1001 – 5000
Yes, get a free trial
2. Hootsuite– Social media management & scheduling
About Hootsuite : Hootsuite makes scheduling social media posts easier and keeps your social media presence active 24/7. With exceptional features, Hootsuite is one of the best social media marketing software available online. HootSuite manages pre-approved content and helps in tagging, searching, and finding the contents to attract more customers. The Hootsuite graph reveals your social media growth through comprehensive reporting. The software has revamped qualities to create a polished floor to the enterprises that lack behind in social media campaigning.
Hootsuite Social Media Marketing Features : Analytics, Automated Publishing, Contact Management, Content Management, Conversion Tracking, Customer Targeting, Keyword Filtering, Multi-Account Management, Posts Scheduling
“My company uses Hootsuite to schedule social media for our clients. Hootsuite helps me set up a social media and content schedule that is unique to each business while leaving room for me to add content as I go throughout my other daily tasks.” – Ashley S.
501 – 1000
Yes, get a free trial
3. Zoho Social – Social media marketing for growing businesses
About Zoho Social : Zoho Social is one of the simplest and best social media marketing software that can manage multiple platforms and carry out marketing campaigns for a successful lead. Zoho Social provides a single dashboard which features multiple social channels, schedule unlimited posts, monitor keywords and collaborate with team leaders. Zoho Social has the best in class social analytics that understands your audience and engages them on social media.
Zoho Social Media Marketing Features : Analytics, Automated Publishing, Contact Management, Content Management, Conversion Tracking, Customer Targeting, Keyword Filtering, Multi-Account Management, Posts Scheduling
“I think that Zoho Social is an effective and very useful tool when it comes to managing our diverse social networks. With this software it is possible to program different post in different social networks like Facebook, Instagram or Twitter. It has a very competitive price in comparison with other softwares in the market.” – Paola M.
Yes, get a free trial
4. Buffer – Social media management platform
About Buffer : Managing multiple accounts can become tricky and disastrous if you do not have a cemented backing. Buffer is one of the best social media marketing software which manages multiple accounts, handles contents, checks analytics, and creates reports for the team managers. Companies get the privilege to add up to 25 team members and give them appropriate access to social media accounts. Buffer is meant to create a revolution in social media marketing with its exceptional features.
Buffer Social Media Marketing Features : Analytics, Automated Publishing, Content Management, Multi-Account Management, Posts Scheduling
“Buffer takes so much effort out of frequent social media posting. It allows with a click and a few words of caption to post to one site or many, one page or many, on a pre-set or “next up” schedule so that you never have to stop what you’re doing to share a web site to your profiles..” – Gregory F.
51 – 200
Yes, get a free trial
5. SEMrush – Online visibility management and content marketing SaaS platform
About SEMrush : Trusted by most of the top online business websites, Semrush is quoted as one of the best social media marketing software of 2019. Semrush is a complete workflow package for SEO professionals. The software offers advanced tools for technical SEO audit, Semantic core analytics, Position tracking, Ideas for gaining organic traffic, competitive intelligence, backlinks audit, and analytics. Semrush provides in-depth analysis and tools that can be incorporated into your digital marketing strategy and achieve success in online trading and marketing.
SEMrush Social Media Marketing Features : Analytics, Automated Publishing, Content Management, Keyword Filtering, Multi-Account Management, Posts Scheduling
“My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they’re still very important both for ranking and as an insight into a company’s market share. I use SEMRush to monitor the SEO health of all my clients.” – Greg D.
501 – 1000
Yes, get a free trial
6. Agile CRM – Sales and marketing CRM for growing businesses
About Agile CRM : Agile CRM is an all-in-one next-generation social media marketing software that provides cloud-based SAAS service and modern features to integrate into your company. Agile CRM is an affordable platform that offers support and easy implementation. Agile CRM deals in contact management, one-click telephony, appointment scheduling, Gamification, email marketing, marketing automation, integrating social suite, mobile marketing, email tracking and many more.
Agile CRM Social Media Marketing Features : Analytics, Automated Publishing, Contact Management, Content Management, Conversion Tracking, Customer Targeting, Keyword Filtering, Multi-Account Management, Posts Scheduling
“I had a small issue with some stats, and as I needed them very urgently. Worte a mail to support, and they were very fast. Thank you guys for your outstanding attitude, and help. I recommend AgileCRM to everybody. Worth the money.” – Arpad Czimbalmos
51 – 200
Yes, get a free trial
7. SocialPilot – Social media scheduling & analytics tool
About SocialPilot : Simple and cost-effective social media marketing platform is essential software to run a new-age business to match up the current market trends. Social Pilot is one such amazing social media marketing software that has gained trust over the period and has been serving to more than 85000 professionals for its outstanding features. Social Pilot manages social media posts, schedules the time of posts, improves engagement, analyses results, and works on white label PDF at a strikingly affordable price.
SocialPilot Social Media Marketing Features : Analytics, Automated Publishing, Content Management, Conversion Tracking, Multi-Account Management, Posts Scheduling
“This is the best auto-post tool I’ve used in the last 10 years. Over a six-week timeframe,traffic to my website has increased from almost nothing to almost 10,000 per month. Ease of use. I stepped right into it and found it to be user friendly.This is one of the best experiences I’ve had in my online career.” – Susan Daniels
11 – 50
8. SmarterQueue – Intelligent social media scheduling
About SmarterQueue: SmarterQueue is an intelligent social media scheduling tool that empowers marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. SmarterQueue was launched in 2016. Today, over 3,000 businesses use SmarterQueue and we are a team of 14 globally-distributed people collaborating to build the easiest and most powerful social media tool in the world.
SmarterQueue Social Media Marketing Features: Automated Publishing, Brand Tracking, Content Management, Customer Engagement, Multi-Account Management, Post Scheduling, Reporting/Analytics, Social Media Monitoring
“SmarterQueue has saved me thousands of hours and made me thousands of dollars. It’s brought astronomical amounts of traffic to my sales pages and affiliate products.” – Chelsea Clarke
1 – 50
9. Missinglettr – Grow your blog the right way
About Missinglettr : Missinglettr is software that manages to create clever social campaigns and derives huge traffic for our blog post. Missinglettr is power-packed software for social media marketing that handles your social channels and designs the campaigns to drive heavy traffics for an entire year. The powerful features hosted by Missinglettr contains content templates, custom URL shorteners, export campaign assets, quote bubble themes, ROI and analytics, client approvals, medium repurposing, and schedule templates.
Missinglettr Social Media Marketing Features : Analytics, Automated Publishing, Content Management, Conversion Tracking, Multi-Account Management, Posts Scheduling
“Missinglettr takes ALL the hard work out of social media marketing for blogs. It monitors my website for new articles and automatically creates a social media campaign for me to review. I can choose from a default evergreen or blast campaign or create my own based on number of posts, duration and posting days.” – Warwick B.
02 – 10
10. Loomly – Your Simple Social Media Calendar Tool
About Loomly : Loomly is one of the simplest and most affordable social media marketing software available online to match up the demand of getting digitally transformed. Whether you are a freelancer or an enterprise that is staggering to meet the social demands, Loomly works as a digital agency that collaborates with you and provides the best insight solution to social media marketing. Loomly allows you to sit back and relax while it helps in posting optimized blogs, post ideas, post mock-ups, workflow approvals, advanced interactions, and achieve digital success.
Loomly Social Media Marketing Features : Analytics, Automated Publishing, Content Management, Customer Targeting, Keyword Filtering, Multi-Account Management, Posts Scheduling
“The best feature for me is the ability to create a master message however personalize it to each individual platform; for example there are different requirements for different social platforms however I am able to quickly and simply ensure each message is 100% perfect for the targeted audience on that platform.” – Elizabeth G.
02 – 10
11. Post Planner – You’ll look like a social media genius
About Post Planner : Post Planner is the best social media marketing software available around the corner that helps business in boosting sales through social platforms. Post Planner helps in planning your content and posting it online to get more clicks and drive heavy traffics. Users can optimize their contents by sharing on various social media networks. Post Planner helps in scheduling your posts and streamlines them to match up with your plannings. The software also offers a 30 day experiment period that helps in understanding its usage and getting the most out of it.
Post Planner Social Media Marketing Features : Content Management, Keyword Filtering, Posts Scheduling
“I love the ease of use and the fact that I can post to all my social media sites with just a few clicks. They have a great search tool to find relevant content and even allow me to import my blog posts straight from my site. I also love the repeat post and recycle features. What a great and comprehensive social media posting tool!” – Bob S.
11 – 50
12. Statusbrew – Unified social media management
About Statusbrew : Statusbrew believes in delivering the best social media experience to its users by providing advanced tools and easy to implement features. Status brew helps in building a real-time connection with its users and makes the dreams come true. The software is a customized platform that introduces channel growth by integrating sales, marketing, and customer care team together. Statusbrew has been accredited as the most reviewed software by the leading reviewing sites for its management tools and customized support system.
Statusbrew Social Media Marketing Features : Analytics, Automated Publishing, Contact Management, Content Management, Conversion Tracking, Customer Targeting, Keyword Filtering, Multi-Account Management, Posts Scheduling
“I build social media followings so especially where Twitter only allows you to follow a certain number the ability to unfollow those that are not following you back is crucial. Statusbrew makes it so much easier by allowing you to unfollow according to the date you followed. Super happy with Statusbrew as a virtual assistant.” – Marcie S.
11 – 50
13. Oktopost – Easily manage and measure all of your B2B social media
About Oktopost : Oktopost is B2B social media marketing software that understands the business and manages its social media activities to derive profitable results. Oktopost handles ROI and attributions by allowing three powerful solutions. Oktopost seamlessly pushes social media data to marketing automation so that business can attribute leads and earn high scores at the end of the financial year.
Oktopost Social Media Marketing Features : Analytics, Automated Publishing, Contact Management, Content Management, Conversion Tracking, Keyword Filtering, Multi-Account Management, Posts Scheduling
“Oktopost has simplified and expanded the level of reporting we’re able to accomplish across campaign planning, posting, and measurement. We’ve been able to see which campaigns are performing well and focus more on improving the timing and messaging of our content.” – Justin Kirkland
11 – 50
Not provided by vendor
14. Social Champ – The Efficient Social Media Management Tool
About Social Champ : Social Champ is a powerful social media marketing automation & management software platform for startups, small and medium businesses. It helps you schedule, publish, track, analyzes, and manage all your social media accounts at one place. Social Champ is the best way to drive traffic, increase engagement and save time on social media. A result driven social media management tool for scheduling posts, analyzing performance & best content suggestions.
Social Champ Social Media Marketing Features : Analytics, Automated Publishing, Content Management, Posts Scheduling, Social Media Monitoring
“Social Champ isn’t just your usual scheduling tool – it has some fantastic features up its sleeves! It doesn’t just satisfy your inner-geek, but really boosts your productivity and effectiveness for your social media marketing.” – Ian Anderson Gray
11 – 50
Get Quick Comparison of Top Social Media Marketing Software
|Social Media Marketing Features||HubSpot Marketing||Zoho Social||Hootsuite||Buffer||SEMrush||Agile CRM||SocialPilot||Missinglettr||Loomly||Post Planner|
|Price||$200.00/ month||$10.00/ month||$19.99/ month||$15.00/ month||$99.95/ month/user||$8.99/ month/user||$10.00/ month/user||$15.00/ month||$25.00/ month||$3.00/ month|
Social Media Marketing Software Buyer's Guide
With more than 50% of digital users having multiple social media profiles, it has become imperative for every business to target social media marketing with more potential than anything else. People love to share their opinions, experiences, and recommendations on social media platforms and thus the platform promises for the rapid organic promotion of any business if done well. This part of strategy making to target potential audience falls into Social Media Marketing wing. However, bridging the gap between your marketing and social media marketing is not that simple. It involves a lot of tasks such as generating exposure for your brand, increasing subscribers, improving on search engine rankings, reducing overall marketing costs etc. Unless you know how to do social media marketing by your own, it calls for hiring a bunch of experienced professionals with a fixed monthly salary. However, the same can be done in a hassle-free way through a Social Media Marketing Software.
» What is Social Media Marketing Software?
Social Media Marketing Software also known as social media management software (SMMS) helps businesses to popularize their brand online by marketing action-oriented marketing content in front of potential buyers. The software acts as an extra extension to your current marketing effort and blends well with social CRM and email marketing efforts. You can easily target different niches of customers and can run multiple marketing campaigns at the same time classified as per factors such as age, interest, business medium etc.
» How does Social Media Marketing Software work?
Social Media Monitoring Software undertakes a lot of responsibility just like other marketing wings however its mode of operation and target audience varies from that of others. One of the main works is to schedule and publish posts on social media platforms to attract the audience through various social media metric tools. It also keeps a close eye on ongoing social activities on audience profiles, tracks their interests, likes and dislikes and then to strategize the campaigns accordingly. Not just that, it facilitates for quick reporting and analysis of ongoing progress and displays the same on a dashboard with charts and graphs for creating an easy visual understanding. It also takes care of the SEO part by looking for potential search keywords fetching maximum potential audience for effective marketing.
» Is it worth investing money in Social Media Marketing Software?
Undoubtedly, social media platforms are invading space on everyone’s mobile. With that being said, you can imagine what level of expectation you should keep from a successful social media marketing campaign. You can expect your business getting triple fold within a month owing to an effective marketing strategy on social media platforms. In this regard, the need of a software that can automatically do the needful can’t be termed as unnecessary.
» What are the features of Social Media Marketing Software?
Loaded with different features a single social media marketing software can enhance the productivity of businesses and companies to a whole new level. To get a good understanding on the same, let’s have a detailed look at the various features of the social media marketing software.
› Multi-Support Dashboard
Businesses use various social media platforms for showcasing glimpses of their products and services. Nowadays numerous social media marketing software comes with a multi-support dashboard system which helps host different platforms through a single dashboard. This helps reduce wastage of time as well as the need for installing additional software.
› Content Scheduling
This feature helps in scheduling content beforehand which can be set to be published at a specific time when your readers are much more likely to get engaged. This helps tackle the need for staying online for prolonged hours and wait for the right time to publish the content. Hence, the feature works without any user interference and can also be used to schedule messages.
› Real-time Analytics
Understanding the importance of analytics on the daily activities of a business, many software companies have devised social media marketing tools which are linked with real-time analytics. The analytics can then be used to track customer orientation and behaviour, including the website’s performance on different social media platforms. These reports can then be used to develop customer-specific solutions to keep the customers engaged in the products.
› Content Library
Content Library helps access previously used contents on the platform to gather ideas for posting relevant updates in the social media platforms. This helps in facilitating the content operations as the operators and the team can analyze and publish engaging content to attract more traffic.
› Marketing Campaigns
Apart from publishing content on different social media platforms, social media management software also allows companies to boost marketing campaigns. As the software can be used to track brand performance in the market, one can easily create innovative and revolutionary marketing ideas to attract customers.
» What are the benefits of Social Media Marketing Software?
Social media marketing software come with a myriad of benefits helping the business evolve with the perfect marketing campaigns. They reduce both time as well as wastage of human resources and finance, thus, proving as a budget-friendly option for many companies. Now, let’s have a look at the various benefits of social media marketing software.
› Enhancing Brand Awareness
As the social media marketing software work by managing different social media platforms they have higher chances of attracting customers. This is because nowadays most people remain socially very active which gives exposure to the company’s brand name.
› Increased Click Rates
As people witness the name of your company in different social media platforms, it leads to an increase in the trust factor. This helps in gaining increased click-through rates as concluded by various studies.
› Satisfied Customers
The blogs, images, videos, etc. which are shared in the social media keeps your customers engaged and prevents dropouts. Moreover, sharing creative content regularly makes sure that your readers stay updated with the company’s services and facilities.
› Gain Marketplace Insights
The social media marketing software serves as a link connecting the customers with the company or business directly. Thus, operators can track the profits or customer orientation and rectify any lacking areas to maximize output while ensuring that the users get genuine satisfaction.
» Before you Choose a Social Media Marketing Software
While being able to choose a good social media management software is generally intimidating, there are some points which should be kept in mind before going for a specific social media monitoring app. Although these points may seem a bit old school, they are very important aspects to land with a great deal of software. So, now let’s study the factors briefly.
› Does your company actually need the software?
In spite of the fact that the social media monitoring app comes in handy and offers numerous benefits, it is not always necessary to implement the software. When your company or business is not fully launched or does not have enough creative content to attract the readers, it is highly advised not to hire the software. In such cases, one must first set up a strong foundation, and then only share contents in numerous social media platforms through the software.
› How customizable it should be?
Numerous social media monitoring app comes with pre-installed templates which help share content easily. Yet many are also there where one can completely customize the way content will be shared and displayed on social media. Hence, proper care must be taken to analyze beforehand what the company needs from the social media management tools.
› What are the company’s needs from the software?
As discussed above, understanding and noting down the requirements of one’s own company or business is essential so as to tackle the need for churning the head while selecting a good social media management software. This, in turn, helps to streamline the process by cutting down the number of software to choose from.
› What is vendor reputation?
Vendor reputation matters a lot while selecting any software. Good words of mouth about any service provider give you assurance about quality service for sure. Also, you should see since how long the vendor has been dominating the market. Some gain popularity quickly and lose at the same pace after a few years. However, a consistent market dominator is the ideal one to go for.
» How to choose a good Social Media Marketing Software?
In the market which is filled with options related to the best marketing tools, being able to choose a good social media marketing software is not always easy. This is because each software comes with their own sets of strengths and weaknesses which are completely different from one another. Similarly, while some may have greater expertise in offering the best social media marketing tools, others may be skilled in other aspects. Hence, in this list, we have hand-listed some of the major points to help you choose the best marketing tools to increase your brand name as well as customer satisfaction.
› User-Friendly Interface
Not every employee in the team is skilled in coding or programming languages, hence, a good social media marketing app must be easy to operate. This will help manage operations more efficiently as the team can focus more on the content rather than the complexity of the software.
› Analytics & Reporting
Companies are very dependent upon analytics and reporting as they provide deeper insight into the customer onboarding and behaviour. Hence, if your company needs daily insight into analytics then one must always go for a more updated and advanced software providing complex tools on analytics and reporting.
› Team Collaboration
Many social media monitoring tools also let their users avail team collaboration facilities which can be used to gather teams in a single place. Moreover, software companies have also provided user-access controls where different roles are assigned to the users to keep a track on the employee as well as the content.
› 24/7 Customer Support
A software providing 24/7 customer supports is far better than others, as it helps maintain the customer’s trust in the company by providing instant solutions. Furthermore, the updated best marketing tools also come with support services which even helps the companies to choose the best social media platforms to share their content to attract more traffic.
Each and every content of a company is highly confidential and needs to be protected from the claws of malicious hackers. Hence, various experts have suggested hiring a social media monitoring app which adds an extra layer of security above the existing ones. Many software come with two-factor authentication, activated firewall, and more which helps keep the contents hack-free.
› Integration with Existing Tools
What is more appealing than having a social media management software which readily integrates with other existing marketing tools! Understanding the need for compliance with other marketing tools, many software companies have devised software which allows the users to work without any worries.
One of the most important factors while choosing the best marketing tools is to look for software which fits the budget. Hiring expensive software or subscribing to a premium plan can lead to increased pressure over expenses.
» How much does Social Media Marketing Software cost?
The pricing structure of the software differs from one another mostly due to the differences between its facilities and tools which are provided by the software. In most cases, the number of users and the term of the contract also play a crucial role as the deciding factor of a software’s price. The lowest price of a social media monitoring tool can start from as low as $9 while reaching a whopping high of $299 is also possible. However, numerous social media software also support pay-as-you-go feature which allows users to pay the subscription fee first. Afterwards, the number of facilities and tools can be increased by paying the hiring fee as you go ahead.
If you want to escalate your business reach to a higher level, you are going to need an ideal social media marketing management software by your side. However, keep in mind to select the one that will best match with your specific marketing needs. Instead of quickly zeroing on any software, take your time and scrutinize as many vendors as you can till you get someone best complementing your organization’s interests.
Frequently Asked Questions (FAQs)
What is social media marketing software?
Social media marketing software is also known as the social media management software. You can easily manage your social media efforts and engage with your customers through this software. You can also scale social media conversations and mentions through this marketing software. The software provides the best features to improve your brand, sales, customer relationships, and marketing strategies.
What are the main features of social media marketing software?
- Post scheduling
- Publishing of scheduled post
- Social monitoring
- Effective social listening
- Keyword tracking
- Campaign management
- Multi-channel management
- Multi-account management
- Reporting & analytics
- Brand Promotion
What are the advantages of social media marketing software?
- Improved brand awareness
- Improved traffic
- Higher conversion
- Improved customer satisfaction
- Improved brand loyalty
What is the best social media marketing tool?
- HubSpot Marketing
- Zoho Social
- Agile CRM
- Post Planner
What is the best free social media marketing tool?
- Sprout Social
How much does social media marketing software cost?
The software can begin around $9/month to $200+/month.
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