Whatagraph

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Whatagraph

"Marketing and reporting teams often rely on Whatagraph when they need to present campaign data in a way that clients can actually understand. It helps agencies save time by pulling data from multiple sources and turning it into visual reports that look clean and professional. This makes client communication noticeably easier. That said, smaller businesses or solo marketers with limited reporting needs may find the pricing harder to justify compared to simpler alternatives."
Decision Snapshot

Whatagraph Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.3 / 5
Starting Price€229 / month
Free TrialAvailable
Free VersionNo
APIAvailable
DeploymentCloud Hosted
HeadquartersNetherlands
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Product Overview

Whatagraph Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Whatagraph

Whatagraph, a robust marketing analytics and reporting platform, simplifies the complexities of data visualization for businesses. Tailored for marketers, it effortlessly transforms intricate marketing data into clear and engaging visual reports. Whatagraph supports integration with various marketing platforms, providing a consolidated overview of performance metrics. The platform's user-friendly interface allows for the creation of customizable dashboards and reports without the need for advanced technical skills. Real-time data updates ensure that marketers have access to the latest insights, fostering agility in decision-making. With collaborative features, teams can collaborate seamlessly on reporting tasks. Whatagraph emerges as an invaluable tool, empowering marketing professionals to showcase and analyze their campaign impact and facilitating data-driven strategies for continued success.
Company Whatagraph
Founded 2015
Headquarters Netherlands
Employees 101-500

Support

24x7 Support Email Phone Chat Knowledge Base

Training

Live Online Webinar Documentation Videos

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 1 industry available
Advertising & Marketing

Why Choose Whatagraph

Problem it Solves

  • Problem it Solves Visualizing Marketing Data For Better Insights And Reporting

Target Users

  • Target Users Marketing Professionals
  • Target Users Digital Agencies
  • Target Users Data Analysts
  • Target Users Social Media Managers
  • Target Users Business Executives

Core Use Case

  • Core Use Case Track Marketing Performance
  • Core Use Case Visualize Data Insights
  • Core Use Case Automate Reporting Processes
  • Core Use Case Share Interactive Reports
  • Core Use Case Integrate Multiple Data Sources

USP

  • USP Visualize And Simplify Your Marketing Data Effortlessly

Pros

  • Pros Cross-channel data blending saves analysts from juggling multiple dashboards
  • Pros Visual report builder requires zero coding or technical background
  • Pros Automated report delivery keeps clients updated without manual effort
  • Pros White-labeling lets agencies present reports under their own brand
  • Pros Connecting 40+ data sources covers most marketing stacks reliably
  • Pros Goal tracking inside reports gives clients instant performance context
  • Pros Pre-built templates cut first report setup down significantly
  • Pros Multi-workspace management suits growing agencies handling dozens of clients

Cons

  • Cons Connecting non-native data sources often requires extra manual configuration steps
  • Cons White-label customization depth depends heavily on which plan tier you're on
  • Cons Report sharing feels straightforward but collaboration within the platform stays limited
  • Cons Pricing climbs noticeably once team size or data source count grows
Editorial Buyer Guidance

Who Is Whatagraph Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Visualizing Marketing Data For Better Insights And Reporting

Target Users

  • Marketing Professionals
  • Digital Agencies
  • Data Analysts
  • Social Media Managers
  • Business Executives

Core Use Cases

  • Track Marketing Performance
  • Visualize Data Insights
  • Automate Reporting Processes
  • Share Interactive Reports
  • Integrate Multiple Data Sources

Unique Selling Point

Visualize And Simplify Your Marketing Data Effortlessly

Strengths and Limitations

Whatagraph Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Cross-channel data blending saves analysts from juggling multiple dashboards
  • Visual report builder requires zero coding or technical background
  • Automated report delivery keeps clients updated without manual effort
  • White-labeling lets agencies present reports under their own brand
  • Connecting 40+ data sources covers most marketing stacks reliably
  • Goal tracking inside reports gives clients instant performance context
  • Pre-built templates cut first report setup down significantly
  • Multi-workspace management suits growing agencies handling dozens of clients
!

Cons

  • Connecting non-native data sources often requires extra manual configuration steps
  • White-label customization depth depends heavily on which plan tier you're on
  • Report sharing feels straightforward but collaboration within the platform stays limited
  • Pricing climbs noticeably once team size or data source count grows
Category-Based Capabilities

Whatagraph Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Marketing Analytics Software 26 selected features Open category ↗
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Marketing Automation Software 30 selected features Open category ↗
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Marketing Planning Software 34 selected features Open category ↗
Project Management Project Tracking Status Tracking Collaboration Tools Calendar Management Project Planning Gantt/Timeline View File Management Media Planning Budgeting/Forecasting Task Management Campaign Planning Project Time Tracking Prioritization Assignment Management Predictive Analytics Commenting/Notes Reporting & Statistics Email Management Roadmapping Campaign Management To-Do List Project Workflow Marketing Calendar Goal Setting/Tracking Projections Planning Tools Deadline Management Multi-Channel Marketing Presentation Tools Spend Management Task Planning Tagging Artificial Intelligence
Connected Applications

Whatagraph Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Whatagraph Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency EUR (€)
Free Trial Available
Free Version NA
Payment Frequency Annual Subscription, Monthly Subscription
Start
€229 Per Month
Boost
€579 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Whatagraph Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Whatagraph Review ↗
4.3
Based on 2 approved reviews
5 stars 38%
4 stars 50%
3 stars 13%
2 stars 0%
1 star 0%
Zachary W.
Zachary W. Enterprise Account Manager

Powerful Reporting Tool for Clear Insights

I’ve been using Whatagraph for almost a year to handle cross-channel reporting, and it makes understanding performance so much easier. The platform lets me create in-depth reports that are clear and concise, which is great for presenting to clients or internal teams. It takes a little time to get used to their terminology and setup, as it’s not immediately intuitive, but once you get the hang of it, the platform is incredibly powerful and valuable.

Reviewed on March, 2025
Andrea Yarlyn Q.
Andrea Yarlyn Q. owner

Flexible and Time-Saving Reporting Tool

I really enjoy using this platform because I can drag and drop elements however I need and add filters to get more specific insights. It saves me so much time since I no longer have to manually gather and organize data—I can focus on analyzing it and making decisions. I do wish there were a few more advanced customization options to fully adjust the look and structure of my reports, but overall, it’s a great and efficient tool.

Reviewed on September, 2023
Alternative Products

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Frequently Asked Questions

Whatagraph FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Whatagraph, a robust marketing analytics and reporting platform, simplifies the complexities of data visualization for businesses. Tailored for marketers, it effortlessly transforms intricate marketing data into clear and engaging visual reports. Whatagraph supports integration with various marketing platforms, providing a consolidated overview of performance metrics. The platform's user-friendly interface allows for the creation of customizable dashboards and reports without the need for advanced technical skills. Real-time data updates ensure that marketers have access to the latest insights, fostering agility in decision-making. With collaborative features, teams can collaborate seamlessly on reporting tasks. Whatagraph emerges as an invaluable tool, empowering marketing professionals to showcase and analyze their campaign impact and facilitating data-driven strategies for continued success.

  • No, Whatagraph does not offer a free version.

  • Yes, Whatagraph offers a free trial.

  • No, Credit Card details are not required for the Whatagraph trial.

  • Whatagraph offers the following pricing plans & packages:

    Start

    €229 Per Month

    Boost

    €579 Per Month

  • Whatagraph supports the following payment frequencies:

    • Annual Subscription , Monthly Subscription

  • Yes, Whatagraph offers an API.

  • Whatagraph can be integrated with the following applications:

    • Mailchimp , Shopify , WooCommerce , Zapier , Google Analytics

  • Whatagraph offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • Whatagraph offers training with the following options:
    • Live Online , Webinar , Documentation , Videos

  • Whatagraph supports the following languages:
    • English

  • Following are the typical users of the Whatagraph:
    • Small-Business , Midsize-Business , Large-Enterprise-Business

  • Whatagraph supports the following deployment:
    • Cloud Hosted

  • Whatagraph supports the following devices and operating systems:
    • Web-Based
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