Online marketing plan software is cloud-based software that helps in developing products and services to meet the targeted market needs. Good marketing helps you in the business and make you understand your customer that why your product and services are better than your competitors. You can reach out to the targeted audience, boost the customer base and increases your bottom line ultimately. Business plan software first understands the fundamentals of the business. Starts with a one-page simple business plan and the software help you in explaining who are your customers, what should be your marketing as well as sales activities and what all products and services to be offered. Using this software, you can explain your marketing in just one page to make your business more memorable. Even the top business plan should be changed and adjusted as the business grows. Marketing project management software is easy and simple to update whenever you want to make some changes. We bring to you the best 10+ marketing planning software below that have gained tremendous popularity in the recent times. The list is made only after checking the reviews and ratings listed on three major websites including GetApp, Capterra, and G2Crowd.
What are the Best Marketing Planning Software in 2023?
» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.
List of Best Marketing Planning Software | Online Marketing Plan Software Reviews
1. Trello – Visual collaboration tool for shared project perspectives
About Trello : Trello helps users from sales and marketing to HR and operations. It is one of the best marketing planning software. With many customizations and designs, it is one of the best available in the market. It offers cross-team collaboration and can be integrated with over essential tools like Google Drive, Jira, Slack, etc. It consists of over 100+ integrations. The best feature of this app is the concept of boards.
Trello Marketing Planning Features : Collaboration, Flowchart, Goal Setting / Tracking, Marketing Calendar, Media Planning, Project Tracking
“I love that there is minimal learning curve when starting to use the software. You can use Trello to plan holidays, parties, a wedding, as well as keep your business/work life organised – in other words, the software is so flexible, and can suit almost any use case which involves keeping “bits and pieces” of information together.” – Melissa D.
51 – 200
Yes, get a free trial
2. Wrike– Manage your projects from start to finish with Wrike
About Wrike : Wrike is a fast growing online marketing plan software with a diversified, international customer base. It is the perfect tool for teams over 20 people and comes with enterprise-level security and scalability. It helps marketing teams plan and work on different strategies. It helps businesses in growing effectively, and increase their productivity and efficiency. Marketing agencies use this solution to create marketing plans as it helps in team collaboration.
Wrike Marketing Planning Features : Collaboration, Goal Setting / Tracking, Marketing Calendar, Media Planning, Project Tracking
“As managers, Wrike allows us to better support the people who are working with us. It also allows us to ensure that, if I’m leading a program, I know that everyone clearly understands what they’re supposed to do.” – Katy Scott
501 – 1000
Yes, get a free trial
3. Percolate – Campaign management & social publishing
About Percolate : An all-in-one marketing planning software, Percolate helps users get their marketing game strong with better plans and informed decisions. Marketers use this solution to plan, create and execute all the marketing strategies to boost their visibility and promote their products. This software helps in every step of the process with features such as collaboration, marketing calendar, etc. It records each level to give better decisions for further implementation of the strategies.
Percolate Marketing Planning Features : Collaboration, Marketing Calendar
“The most interesting thing is that you can find in this platform all in one, it allows you to optimize time and efforts. One of the great tasks that we have who dedicate ourselves to digital commerce is to give the time, this platform allows to carry with each client a concrete strategy that offers results in a short time.”- Santiago A.
201 – 500
Not provided by vendor
Yes, get a free trial
4. IBM Marketing Cloud – Watson is the AI platform for business
About IBM Marketing Cloud : IBM Marketing Cloud offers advanced email marketing and marketing automation solutions to businesses. It is a marketing planning software that plays a pivotal role in increasing revenue and sales, with improved ROI and efficient operations. It is amongst the oldest marketing software available and helps users create strategies to implement new marketing ideas. It is easy to use and is an extremely user-friendly marketing software for marketers.
IBM Marketing Planning Features : Budgeting & Forecasting, Collaboration
“Silverpop is very honest and upfront with their contracts and pricing, unlike my experience with some competitors. Silverpop is truly interested in seeing you succeed and does their best to assist. They also offer services to help fill in holes where you may not have resources.” – Michael H.
Not provided by vendor
5. SendX – Marketing automation and email marketing tool
About SendX : SendX is one of the best online marketing plan software available for companies to acquire and engage customers at scale. It helps users to grow their email list and generate more sales. From providing visitors with a personalized message based on their behaviour to creating custom popup designs with design-builder, this solution lets users create, and execute marketing plans. It serves best for B2B companies and bloggers to help engage visitors.
SendX Marketing Planning Features : Flowchart, Goal Setting / Tracking, Predictive Analytics
“Great value at great prices. I love SendX’s ability to create segmented nurture streams based on products our customers are buying on Furlenco. This combined with a great team who deliver a quick turnaround on every concern/clarification raised makes them golden.” – Sreeram
02 – 10
6. Outbrain Amplify – Native Advertising Platform
About Outbrain Amplify : Outbrain Amplify is a premium content discovery platform and a marketing plan tool that helps users to deliver and promote personalized, relevant online, mobile, and video content to audiences. Top features include goal setting, spend management, budgeting and forecasting, media planning, etc. It helps publishers and businesses gather data and understand their audiences. It is a native advertising platform that allows users to connect with their audiences through personalized recommendations.
Outbrain Amplify Marketing Planning Features : Budgeting & Forecasting, Collaboration, Goal Setting / Tracking, Media Planning, Spend Management
“Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.” – Hannah G.
501 – 1000
7. Husky Marketing Planner – See more. Look ahead.
About Husky Marketing Planner : Husky Marketing Planner is an easy to use marketing planning software centralizing all the data for marketing planning into one digital tool while making it visible to team members. It is one of the applications that is created solely by marketers to give back to marketers the power of marketing through various managements like a project, spend, time and expense. It helps in communication planning, budget, notes, and KPIs.
Husky Marketing Planning Features : Budgeting & Forecasting, Collaboration, Marketing Calendar, Media Planning, Project Tracking, Spend Management
“Husky makes my life easier. It’s a great tool for marketers and communication specialists. This tool is great for planning, organising and evaluating your tasks. The people behind Husky are inspiring and helpful.” – Sarah V.
Husky Marketing Planner
02 – 10
Yes, get a free trial
8. Mediatool – Media planning software for advertisers and agencies
About Mediatool : Mediatool is a professional media and marketing planning collaboration software. Mostly useful for advertisers and agencies, it gives an excellent overview of all the marketing activities, campaign plans and yearly summaries in one place. Users get to plan, create, organize, execute and analyze marketing and media activities under a single roof. It acts as a virtual marketing assistant that collects all the files and conversations related to media.
Mediatool Marketing Planning Features : Budgeting & Forecasting, Collaboration, Flowchart, Goal Setting / Tracking, Marketing Calendar, Media Planning, Presentation Tools, Project Tracking, Spend Management
“SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs. Great to manage your strategic media planning anytime anywhere!” – Jan B.
02 – 10
Not provided by vendor
9. Proof BusinessGPS – Shorten time to value. Time is money. Start your journey today.
About Proof BusinessGPS: Proof BusinessGPS™ guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the strength of the relationships between marketing investments and business results. In short, allow marketers prove ROI. Proof BusinessGPS™ visualizes the historic route of your marketing effort and shows you the most optimal route to your new increased marketing performance. With Proof you shorten time to value. Time is money. Start your journey today.
Proof BusinessGPS Marketing Planning Features : Budgeting & Forecasting, Predictive Analytics, Roadmapping
“No other analytics software delivers the easy affordability, scalable accuracy, perpetual updates & intuitive ease of understanding that Proof gives analysts, marketers & business leaders. We see Proof as the missing piece.” – Leo Carbonara
11 – 50
10. MARMIND – Combines campaigns, budgets & results into one central marketing plan
About MARMIND : MARMIND® is a software solution that combines campaigns, budgets and results into one central marketing plan. This allows better planning, improved team collaboration and comprehensive analysis of marketing activities. Using MARMIND, marketers gain control over their marketing and make smarter investment decisions. In addition to state-of-the-art implementation methods, MARMIND uses a Europe-wide network of marketing experts and technology partners. This way, MARMIND ensures the proper use and acceptance of new technologies.
MARMIND Marketing Planning Features : Budgeting/Forecasting, Collaboration, Goal Setting / Tracking, Marketing Calendar, Media Planning, Predictive Analytics, Presentation Tools, Project Management, Roadmapping, Spend Management
“By deploying MARMIND in our misystems solution, we are achieving a massive reduction in media planning, creation, creation, adaptation and distribution costs as well as a very high time and quality gain in performing these market-relevant activities. We control our marketing processes. ”- PHILIPP RHOMBERG
51 – 200
11. Rilo Insights – Automated audience insights for marketers, brands & creators
About Rilo Insights : Rilo Insights helps users in receiving automate marketing insights for their brands while monitoring social media and marketing platforms. Top features of this solution include digital presence insights, analytics, real-time updates, performance statistics, etc., allowing businesses to manage and review marketing techniques while improving their media presence. It helps users create the best possible marketing ideas to empower the company with more productivity and sales.
Rilo Insights Marketing Planning Features : Goal Setting / Tracking, Marketing Calendar, Media Planning, Predictive Analytics, Presentation Tools, Project Tracking
“I like the Automatic feeds from multiple sources. I was using a excel and google analytics and it was hard to update , view and maintain. The visual dashboards are great. Finally all my numbers in one place!” – Paul H.
11 – 50
Get Quick Comparison of Top Marketing Planning Software
|Marketing Planning Features||Trello||Wrike||Percolate||IBM Marketing Cloud||SendX||Outbrain Amplify||Husky Marketing Planner||Mediatool||MARMIND||Rilo Insights|
|Price||$9.99/ month/user||$9.80/ month/user||Not provided by vendor||Not provided by vendor||$19.99/ month||$20.00/ one-time||$450.00/ year/user||Not provided by vendor||$130.00/ month/user||$30.00/ month|
|Budgeting & Forecasting|
|Goal Setting / Tracking|
Questions to ask a vendor when buying best Marketing Planning Software
1. What type of collaboration does your marketing planning software offer?
2. Will multiple team members be able to work on, draft or edit the same marketing plan document together?
3. Is there a facility to provide approvals through the software?
4. How does the marketing planning software’s calendar view look like?
5. What are its forecasting and budgeting features?
6. How can I track multiple campaigns?
7. Is it easy to schedule multiple marketing campaigns?
8. How long does it take to create a campaign within this system?
9. How can I measure the performance of any of my campaigns?
10. Does the system allow me to track the actual progress against the desired outcomes?
11. Does the software facilitate media planning capabilities?
12. Does the system come in with the features that let me monitor my spending on particular products or suppliers?
13. How will the software improve coordination between my team members?
14. Does the system pack in customizable templates to get a headstart while planning a new marketing proposal?
15. What kind of insights and trends does the software offer?
16. Is this system compatible with the other tools that I already use?
17. Where does your software stand in terms of ease of usability?
18. What will be the implementation process?
19. How long do you think will it take for the training to complete?
20. What is your response time if I need help or get stuck while using the system?
21. Which features of this system can I customize?
22. Is it an ideal software for a business like mine?
23. Why should I choose your software over others available in the market?
24. Do you charge extra for software updates and support services?
25. How secure will be my data?
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