Zapier

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Workflow automation software for everyone

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Zapier

"For teams that spend too much time on repetitive manual tasks, Zapier offers a practical way to connect different apps and automate those workflows without writing any code. Automating routine tasks across multiple tools helps teams focus on work that actually needs human attention. It works well for small to mid-sized businesses. However, companies with very complex or high-volume automation needs may find the pricing grows quickly as usage scales up."
Decision Snapshot

Zapier Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.5 / 5
Starting Price$19.99 / month
Free TrialAvailable
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
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Structured Product Information

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Product Overview

Zapier Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Zapier

Zapier is a user-friendly software that connects various apps and automates tasks between them, making life easier for individuals and businesses. With Zapier, you can create "Zaps," which are automated workflows that link different apps together. For instance, you can set up a Zap to automatically save email attachments to Google Drive or send a notification to your team when a new lead is added to your CRM. Zapier supports thousands of apps, including popular ones like Gmail, Slack, and Dropbox, making it a versatile tool for streamlining processes. Whether you're looking to save time on repetitive tasks or improve collaboration between your favorite apps, Zapier simplifies it all with its intuitive interface and robust automation capabilities.
Company Zapier
Founded 2011
Headquarters United States
Employees 101-500

Support

Email Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Small-Business Midsize-Business
Languages Supported 1 language available
English
Industries Served 2 industries available
Advertising & Marketing Information Technology & Services

Why Choose Zapier

Problem it Solves

  • Problem it Solves Automates Repetitive Tasks Between Apps To Save Time And Increase Efficiency

Target Users

  • Target Users Small Business Owners
  • Target Users Marketing Professionals
  • Target Users IT Managers
  • Target Users Entrepreneurs
  • Target Users Productivity Enthusiasts

Core Use Case

  • Core Use Case Automate Repetitive Tasks
  • Core Use Case Integrate Apps Seamlessly
  • Core Use Case Streamline Workflows
  • Core Use Case Enhance Productivity
  • Core Use Case Simplify Data Management

USP

  • USP Automate Tasks Effortlessly And Boost Productivity Instantly

Pros

  • Pros Connects 7000+ apps without writing a single line of code
  • Pros Multi-step Zaps handle complex workflows most tools can't replicate
  • Pros Non-technical users get automation running in under 10 minutes
  • Pros Built-in filters and conditional logic add real decision-making power
  • Pros Zap history makes debugging failed automations genuinely straightforward
  • Pros AI-assisted Zap builder cuts setup time noticeably for beginners
  • Pros Reliable trigger-action engine rarely misfires even under heavy usage
  • Pros Pricing scales reasonably well for small teams with moderate needs

Cons

  • Cons Workflow editor gets sluggish when managing many active zaps
  • Cons Pricing climbs sharply once automation volume scales beyond basics
  • Cons Multi-step logic with filters and branches takes time to untangle
  • Cons Error notifications lack enough context to debug failed zaps quickly
Editorial Buyer Guidance

Who Is Zapier Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Automates Repetitive Tasks Between Apps To Save Time And Increase Efficiency

Target Users

  • Small Business Owners
  • Marketing Professionals
  • IT Managers
  • Entrepreneurs
  • Productivity Enthusiasts

Core Use Cases

  • Automate Repetitive Tasks
  • Integrate Apps Seamlessly
  • Streamline Workflows
  • Enhance Productivity
  • Simplify Data Management

Unique Selling Point

Automate Tasks Effortlessly And Boost Productivity Instantly

Strengths and Limitations

Zapier Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Connects 7000+ apps without writing a single line of code
  • Multi-step Zaps handle complex workflows most tools can't replicate
  • Non-technical users get automation running in under 10 minutes
  • Built-in filters and conditional logic add real decision-making power
  • Zap history makes debugging failed automations genuinely straightforward
  • AI-assisted Zap builder cuts setup time noticeably for beginners
  • Reliable trigger-action engine rarely misfires even under heavy usage
  • Pricing scales reasonably well for small teams with moderate needs
!

Cons

  • Workflow editor gets sluggish when managing many active zaps
  • Pricing climbs sharply once automation volume scales beyond basics
  • Multi-step logic with filters and branches takes time to untangle
  • Error notifications lack enough context to debug failed zaps quickly
Category-Based Capabilities

Zapier Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Business Process Management Software 27 selected features Open category ↗
Business Process Automation Drag & Drop Access Controls/Permissions Reporting/Analytics Configurable Workflow Process Change Tracking Business Process Control Forms Management Customizable Templates Workflow Management No-Code Third Party Integrations Approval Process Control Collaboration Tools Document Storage Process Modeling & Designing Task Management Audit Trail Customizable Fields Monitoring Email Management Data Visualization Calendar Management User Management Graphical Workflow Editor Forms Automation Artificial Intelligence
Workflow Management Software 30 selected features Open category ↗
Approval Process Control Reporting/Analytics Activity Dashboard Activity Tracking Role-Based Permissions Calendar Management Compliance Tracking Alerts/Notifications No-Code Email Management Real Time Notifications Collaboration Tools Document Storage Real Time Reporting Rules-Based Workflow Graphical Workflow Editor Task Management Search/Filter Monitoring Progress Tracking Document Management Drag & Drop Template Management Workflow Configuration Business Process Automation Commenting/Notes Access Controls/Permissions Forms Management Project Workflow Artificial Intelligence
Cloud Management Software 26 selected features Open category ↗
Cost Management Compliance Management Server Monitoring User Management Event Logs Configurable Workflow Access Controls/Permissions Alerts/Notifications Secure Data Storage Activity Tracking Configuration Management Data Visualization Database Support Capacity Analytics Audit Management Multi-Cloud Management Monitoring Resource Management Data Storage Management Performance Analysis Data Migration SLA Management Application Management Data Import/Export Cloud Encryption Artificial Intelligence
API Management Software 51 selected features Open category ↗
Access Controls/Permissions Accounting Integration Activity Dashboard Activity Tracking API API Design API Lifecycle Management Application Management Compliance Management CRM Customizable Reports Dashboard Dashboard Creation Database Support Data Connectors Data Import/Export Data Mapping Data Synchronization Data Visualization Developer Portal Document Management Drag & Drop eCommerce Management Email Management ERP integration Mobile Access Monitoring Multiple Data Sources Point of Sale (POS) QuickBooks Integration Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Reporting/Analytics Reporting & Statistics Rules-Based Workflow Sales Management Search/Filter Self Service Portal SMS Messaging Social Media Integration Testing Management Third-Party Integrations Threat Protection Traffic Control Usage Tracking/Analytics User Management Version Control Workflow Management Artificial Intelligence
Integration Software 19 selected features Open category ↗
Multiple Data Sources Database Support Dashboard Workflow Management Data Connectors Reporting/Analytics Data Synchronization Data Import/Export Web Services Real-Time Data Data Management Data Warehouse API Data Extraction Data Aggregation and Publishing Configurable Workflow Third-Party Integrations Access Controls/Permissions Artificial Intelligence
iPaaS Software 11 selected features Open category ↗
API Drag & Drop Pre-built Connectors Cloud Data Integration Integration Management Data Quality Control Data Security AI/Machine Learning Dashboard Workflow Management Artificial Intelligence
Low Code Development Platform Software 14 selected features Open category ↗
Requirements Management Drag & Drop Workflow Management Performance Monitoring Data Aggregation and Publishing Business Process Automation Templates Iteration Management Collaborative Development Web/Mobile App Development Visual Modeling Deployment Management Integrations Management AI-assisted Development
No Code Platform Software 10 selected features Open category ↗
Collaboration Tools Drag & Drop Integrations Management Performance Metrics Pre-Built Modules Workflow Management Deployment Management Visual Modeling Web/Mobile App Development Artificial Intelligence
Connected Applications

Zapier Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Zapier Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Flat Rate
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Annual Subscription, Quote Based
Professional
$19.99 Per Month
Team
$69 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Zapier Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Zapier Review ↗
4.5
Based on 20 approved reviews
5 stars 51%
4 stars 48%
3 stars 0%
2 stars 0%
1 star 1%
Dave T
Dave T Marketing Assistant

No Coding Required for Powerful Integrations

Zapier has enabled team members without developer skills to seamlessly connect two of our most important platforms. It’s the easiest non-technical way to integrate different products and tools. While deeper integrations can get a bit technical, using logic and built-in features usually makes it possible to set up most Zaps without coding.

Reviewed on December, 2025
Christopher V
Christopher V Coach Health, Wellness and Fitness

The Ultimate Automation Helper

I started using Zapier for basic tasks, and now I’m exploring more complex automations. It’s easy to set up and navigate, and once your Zaps are running, everything works automatically in the background. The learning curve is a bit steep at first, but the help section is excellent, offering tips and workarounds for any issues. Overall, it’s a perfect tool to connect and automate anything effortlessly.

Reviewed on December, 2024
Lucas J
Lucas J Project Manager

A Reliable and User-Friendly Automation Platform

We use Zapier to link internal tools like SharePoint with external tools such as Ticket Tailor, and it makes automation smooth and efficient. The editor is very intuitive and guides me through the process, even though I don’t have a coding background. The addition of Zapier Tables has been very useful. The only downside is that it’s more expensive than other options, which can be a concern for organizations like ours.

Reviewed on November, 2024
Edward B
Edward B App integrations specialist

A Flexible and Reliable Integration Platform

Zapier offers great flexibility and is a robust platform, complete with supporting features like logging, alerts, and replay options. These tools make managing integrations much easier. The only drawback is that the graphical editor can sometimes be a bit frustrating to use, but overall, it’s a dependable solution for connecting apps and automating workflows.

Reviewed on August, 2024
Abigail L
Abigail L Support Engineer

A Versatile Tool That Handles Everything

Zapier has become an essential part of our workflows, and without it, setting up processes would take much longer. I love that it offers native integrations with almost any platform you can imagine. The tool is capable of handling nearly everything, and creating integrations is straightforward. While the pricing can be on the higher side, the value it delivers makes it well worth the investment.

Reviewed on August, 2024
Adrian W
Adrian W Founder Marketing and Advertising

A Flexible Automation Tool for Any Business

Zapier helps you simplify and automate workflows you might not even realize can be improved. It’s extremely versatile and can fit into almost any type of business setup. The only drawback is its pricing, which is higher compared to some other similar tools in the market.

Reviewed on May, 2024
Lucy K
Lucy K Marketing Manager

Essential for Seamless Data Transfer

My overall experience with Zapier has been excellent. It’s a highly useful and affordable tool that allows us to connect website leads directly to our Pipedrive CRM. Without it, this integration wouldn’t be possible. Setting it up can be a bit tricky initially, and we need to watch our monthly usage limits carefully, as the automation stops once we reach the allowance. Despite these minor challenges, it has been indispensable for our workflow.

Reviewed on March, 2024
Luke J
Luke J Head of Marketing

A Powerful Tool That Pays Off After Setup

Zapier is an amazing tool, and once you get everything configured, it ends up saving a huge amount of time in the long run. It helps our team automate tasks effortlessly and even provides useful behind-the-scenes insights without any extra work. Its ability to integrate with almost any platform makes it incredibly powerful. The only challenge was the initial setup, since building Zaps from scratch felt tricky until I understood how things worked. The support team was helpful, but there was only so much they could assist with. After getting past the learning curve, though, it has been totally worth it.

Reviewed on September, 2023
Cameron D
Cameron D Business Development Coordinator

Perfect for Smooth, Reliable Integrations

The wide range of integrations Zapier offers has made a big difference for our company. It allows us to move tasks from one platform to another effortlessly, and we can trust that everything will run smoothly in the background. The only improvement we’d love to see is deeper, more detailed integrations with additional software. Having more granular control over automated tasks would make the experience even better.

Reviewed on May, 2023
Rakesh G
Rakesh G Solution Architect

Simple Automation Between Google and AWS Lambda

Zapier is a solid tool, and it keeps improving with time. Automating tasks is really simple, and the availability of popular ready-made templates makes the process even smoother. I especially like how well it connects with third-party services as well as major cloud providers like Amazon. The only downside is that learning its scripting language and going through the documentation can feel a bit overwhelming, which makes the technical side harder for beginners.

Reviewed on April, 2023
Anonymous reviewer
Anonymous Reviewer Owner Graphic Design

Great for Connecting Tools and Reducing Repetitive Work

Zapier helps me save a lot of time by handling repetitive tasks and making all my different tools work smoothly together. It supports everything I use, removes a lot of duplicate steps, and helps create a seamless experience for my customers. The only challenge is that more advanced Zaps can be a bit tricky to set up or debug, and some error messages aren’t always clear. Other than that, it’s incredibly helpful for keeping everything connected and running efficiently.

Reviewed on March, 2023
Adrian K
Adrian K Web Developer

Helpful and Simple, Though a Bit Costly

Whenever I struggled to connect two tools or set up an integration on my own, I could always count on Zapier to provide the solution. It’s incredibly handy and easy to use, but for tasks that run very frequently, relying on Zapier can become expensive. In such cases, finding an alternative method is often more budget friendly.

Reviewed on February, 2023
Krunal J
Krunal J Sr. Finance associate

Simple and Convenient App Connector

Zapier makes it very easy to link one application with another, working smoothly as a connector between different tools. The setup process is generally straightforward, though there are times when connecting certain apps can take a bit longer than expected. Overall, it’s a user-friendly solution for app-to-app automation.

Reviewed on November, 2022
Tariq K
Tariq K Full Stack Developer

A Powerful Solution for Everyday Workflow Automation

Zapier has been incredibly useful for automating many of our routine tasks and helping us cut down on overall costs. I appreciate all its features, but the one that stands out the most for me is the cloud-based email ID it provides. This allows me to extract data from emails and automatically send it to Google Sheets, which saves a lot of time and effort. So far, I haven’t come across anything in Zapier that I dislike. It has been smooth and efficient in everything I’ve used it for.

Reviewed on September, 2022
Naresh M
Naresh M Digital Marketing head

Automation That Feels Almost Magical

I rely on Zapier to automatically track my Facebook ads and Mailchimp activities, and it has made the entire process so much easier. The trigger and action setup is smooth, and the automated tracking really cuts down the amount of manual work I need to do. I don’t have many complaints, but it would be even better if more platforms were available for tracking. Overall, it’s a great tool that saves a lot of time and effort.

Reviewed on August, 2022
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Frequently Asked Questions

Zapier FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Zapier is a user-friendly software that connects various apps and automates tasks between them, making life easier for individuals and businesses. With Zapier, you can create "Zaps," which are automated workflows that link different apps together. For instance, you can set up a Zap to automatically save email attachments to Google Drive or send a notification to your team when a new lead is added to your CRM. Zapier supports thousands of apps, including popular ones like Gmail, Slack, and Dropbox, making it a versatile tool for streamlining processes. Whether you're looking to save time on repetitive tasks or improve collaboration between your favorite apps, Zapier simplifies it all with its intuitive interface and robust automation capabilities.

  • No, Zapier does not offer a free version.

  • Yes, Zapier offers a free trial.

  • No, Credit Card details are not required for the Zapier trial.

  • Zapier offers the following pricing plans & packages:

    Professional

    $19.99 Per Month

    Team

    $69 Per Month

  • Zapier supports the following payment frequencies:

    • Annual Subscription , Quote Based

  • Yes, Zapier offers an API.

  • Zapier can be integrated with the following applications:

    • Salesforce Sales Cloud , QuickBooks Online , Asana , Mailchimp , Google Workspace , HubSpot CRM , Slack , Gmail , Shopify , Trello , Zendesk Suite , Evernote Teams , Microsoft Teams , Dropbox , Twitter/X

  • Zapier offers support with the following options:
    • Email , Chat , Knowledge Base

  • Zapier offers training with the following options:
    • Webinar , Documentation

  • Zapier supports the following languages:
    • English

  • Following are the typical users of the Zapier:
    • Small-Business , Midsize-Business

  • Zapier supports the following deployment:
    • Cloud Hosted

  • Zapier supports the following devices and operating systems:
    • Web-Based
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