List of Top 20+ SEO Software Trending In 2023 (Free & Paid)


You need high-quality SEO knowledge and skills to succeed in any business these days. Without the best SEO software and technical know-how, no company can grow or even get any product sales. That is why it is highly imperative to use SEO tools while creating your company websites online. SEO software has the power to transform a weak online presence into a profitable one. Only such SEO software tools can bring you success in today's competitive app and tech-centered world.

The most significant benefits of SEO software platforms are that your company can get better online presence and exposure among customers. You need a positive online presence to attract consumers. Moreover, the website gains maximum SEO power to sell all your products and services. You will gain this by using incredible skills like backlink checking, SEO auditing, higher local search performances, and consumer reviews online. Let's first understand the entire concept of SEO software tools.

What is SEO Software? Who can Use It?

SEO software is an online platform used to monitor, organize, and analyze performance-based information of your website in search engines. Such data includes keyword ranking to backlink trending and website speed also. The result you are going to see is a snapshot that shows your website performance in search engines for the prime vital phrases and opportunities for further improvement, which depends on each software. SEO tools help you in tedious keyword research to deliver accurate results. They aim at providing high-level planning with content marketing strategies using your chosen keywords.

Ecommerce entrepreneurs use SEO tools who want their website to rank on the top of search engines. Such tools highlight the parts of your website, which require improvement and help in getting the best ranking.

From a competitor's perspective, you can use SEO software to determine the backlinks of competitors to use them as your brand starting point. Also, you can use this software to find the linked content that comes within your niche. A tool with different facets of SEO like keyword research, tracking rank, competitors research, virtual content research, and SEO audit makes it people's favorite tool.

20+ Best SEO Software for Small Business in 2023

1. HubSpot Marketing Hub

HubSpot Marketing Hub best SEO Software

» About HubSpot Marketing Hub:

The HubSpot marketing hub helps you with tough SEO tasks. These tasks include dragging and dropping your work into the polished landing pages and email templates. With this best SEO software, the user can speedily publish blog posts. That step will launch the user like the leader in the subject.

You will be more accessible to people who search for you online. Any visitor will get immediate contact with you on all gadgets. That is because the websites are responsive. Users will also gain real-time SEO assistance. They will build the content strategy, which acclimatizes with the latest searching methods.

» Major Features of HubSpot Marketing Hub:

Improved marketing automation
Best SEO tools
Landing page feature
Social media tools
Blog & content creation tools
Campaign reporting
Analytics dashboard

» Why did we choose HubSpot Marketing Hub?

We chose the Hub Spot among primary SEO software tools because it has the following crucial features. These features include creating content without any assistance from the developers. Next, you can also accelerate the targeted traffic towards the critical web page sets. Similarly, you will transform a higher number of visitors into certified lead sets.

“Since implementing HubSpot's software and inbound marketing methodology, we have grown organic traffic by 450%, and our inbound lead-to-customer conversion rate continues to increase.”
- Kristy Sharrow / Director of Marketing

2. SEMrush

SEMrush best SEO Software

» About SEMrush:

The SEMrush is the all-encompassing marketing toolset for any digital marketer. Under e-commerce tasks, you can get complete results to enhance any online store. You can also drive a higher number of sales with such SEO tools. Plus, you will learn the wisdom of getting higher traffic alongside paid or organic searches.

Users can also create a brand and manage their teams. Enterprises will get the most significant support for bold business goals, along with the data. Users searching for the lengthened geodatabases and the particular sector database can find them. You can also find niche marketing reports. It fits each marketing requirement of the company.

» Major Features of SEMrush:

Site audit
SEO tool
Backlink analysis tool
Competitor analysis tool
Social media tools
PPC tool
Traffic analytics
Organic research
Advertising research

» Why did we choose SEMrush?

We chose the SEMrush since, for competitive researches, you will get an overall result. The result will inform the marketing strategy. This SEO software for small business will beat your competitors. You can evaluate each competitors’ traffic as well as keyword strategy sets. The user can also study the content as well as social media.

“SEMrush has allowed us to professionalize the content generation process. Since using SEMrush, we have centralized most of our indicators around the tool, and each member of the team knows what their responsibility is and under which parameters we will measure their performance.”
- Mauricio Cacciavillani / CEO at ComparaSoftware

3. Ahrefs

Ahrefs best SEO Software

» About Ahrefs:

The best SEO software for website improvement is Ahrefs. This tool helps you to learn why the competitors rank on the top. Similarly, you will find about the work you require to complete for outranking them. Complete the organic search report and analyze the competitors’ search traffic.

Now, you can find the right keywords to which the competitor ranks under organic searches. Moreover, you can also find the size of traffic accelerated under each one. The user can now utilize the best page reports to find which pages give the highest traffic to their websites. Use the content gap ability to find the keywords according to their ranks.

» Major Features of Ahrefs:

Site audit
Backlink checker tool
Broken link checker tool
Website authority checker
Keyword generator tool
SERP checker
Content explorer
Keyword rank checker

» Why did we choose Ahrefs?

We chose the Ahrefs as the right SEO software for you since it has some superb features. These features include gaining the data for one hundred and million keywords in the United States and similarly for more than one hundred and fifty different nations. Hence, the user will gain the best possible SEO analysis by using the Ahrefs.

“Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Last year we increased organic traffic to our website by 250%.”
- Evaldas Mockus / SEO team lead at Omnisend

4. Moz Pro

Moz Pro best SEO Software

» About Moz Pro:

The Moz Pro is the best SEO software for you since it portrays exceptional abilities. These abilities include understanding website visitors. You will also find how the users are searching for product sets and services. The user will know which keyword sets can be useful. Users will also know the questions that the visitors have.

Such knowledge about the questions will assist you in building the highest quality content. Moreover, you can get strategy-wise target keyword sets alongside precise keyword volumes as well as robust metrics. Now, you can also save keyword lists which one will track as well as update accordingly.

» Major Features of Moz Pro:

SEO audit
Domain analysis
Keyword research tool
Backlink research tool
Rank tracking
Business listing audit
Custom reports

» Why did we choose Moz Pro?

We chose Moz Pro since it has excellent benefits. These benefits include Moz-based Keyword Explorer. This explorer easily links together keyword research metrics as well as merely making a complex evaluation. This step allows us to waste less time on spreadsheets. Similarly, use less time to generate certified website traffic.

“Two clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty ... it's all only 2 clicks away! MozBar is the single most useful item in my SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar!”
- Logan Ray / Digital Marketing Specialist at Beacon

5. SpyFu

SpyFu Top SEO Software

» About SpyFu:

The SpyFu is the best among SEO software 2023 since it has fantastic qualities. These qualities include downloading the competitors’ most profitable keyword sets. Plus, you can get advertisements for paid as well as organic searches. You can also find any domain as well as find each place that is shown over Google. Any user can now also find each keyword which they have bought in Adwords.

Similarly, you can find each organic rank and advertisement distinction for the past thirteen years. Moreover, the user will learn how to link these domains, as well. Then, you can find internet-based as well as traditional lead ways for phones.

» Major Features of SpyFu:

SEO competitor analysis
Keyword research
Competitor backlink analysis
PPC research
PPC keyword research
SERP Checker
SEO reports

» Why did we choose SpyFu?

We chose the SpyFu tool since it has impressive solutions in SEO. These solutions include finding the best keyword groups. You can find any leads for phones, domains, social media, emails, and addresses. You cannot find such results and addresses anywhere else. The user will also get the data on organic ranks and ad distinctions for the past years.

“The most helpful features for me is that I can easily find my competitions ad budgets, an estimate of their online ad budget and review ads that are working for them. This is a great benefit to my company when we are deciding on what we believe we need to do to deliver the best ROI for our market spend.”
- Mike M / Lead Consultant

Google Search Console best SEO Software

» About Google Search Console:

The Google Search Console is the best Google SEO tool since it has these amazing abilities. These abilities include enhancing the performances in Google searches. Plus, the search console toolsets and report solutions. Such solutions allow the user to measure the website’s search traffic and the working.

You can also treat any troubles. Similarly, it helps the website to reach the topmost level under Google Search result sets. Now, you can also adjust the content using the search analytics. Here, you can check which queries bring users to your site. Analyze the website’s impressions, clicks, as well as positions in Google searches.

» Major Features of Google Search Console:

SEO audit
Search queries feature
Search keyword feature
Crawl status
Sitemap feature
Robots.txt feature

» Why did we choose Google Search Console?

We chose the best SEO software Google Search Console since it has the right abilities. These abilities include getting the best content on Google. Similarly, you can submit the sitemaps as well as single URLs to crawl. Analyze the index coverage and ensure that Google gets the latest look of the site.

“I love that Google Provides the Search Console for free. It allows me to see where exactly I rank on Google and what keywords I'm being shown for. It's really useful for keeping track of your keywords and how they appear when people search.”
- Houston B

7. Ubersuggest

Ubersuggest best SEO Software

» About Ubersuggest:

The Ubersuggest software among all SEO software tools can reverse engineer any competitors’ SEO, content marketing, as well as social media marketing strategies. This tool helps you to find insights inside the strategy sets, which are useful for competitors in the markets.

Users can adopt the strategies to enhance them and get the lead. Plus, you will find thousands of suggestions through the free keyword feature. Now, the user can also find volume, the competition, alongside seasonal trends under every keyword. Moreover, to help you complete the work efficiently, the tool creates a list of keywords. Use keywords according to the needs of the visitors to the website.

» Major Features of Ubersuggest:

SEO audit
Keyword suggestions
Content ideas
Backlink checker
A/B testing calculator

» Why did we choose Ubersuggest?

We chose Ubersuggest as the best SEO software for small businesses due to the following impressive skills. These skills include the SEO pages report, where the user will discover the competitor’s high ranked pages under popular organic keyword phrases. Plus, you can find out the pages adored on websites such as Facebook.

“Ubersuggest is a great way to spot keyword opportunities whether for SEO or content development. It can provide you with a bunch of long tail keyword variations, some of which are headline-ready and useful for content marketers.”
- Romeo Antolin

8. Brand Overflow

Brand Overflow best seo software

» About Brand Overflow:

Brand Overflow simplifies the process with its suite of 19 powerful tools for in-house marketers, agencies, eCommerce, SMBs, and enterprises that will help you monitor, research keywords, monitor backlinks of your website or competitor’s site, as well as do PPC research to grab more audience, and you can audit your website as well to overcome basic, technical & optimization mistakes.

Brand Overflow provides a suite of all-inclusive search engine optimization tools at an affordable price where one can do any task about their site as well as other sites. The company also offers competitive analytics through which users can see what keywords their competitors rank highest in, monitor backlinks from external sources such as social media profile pages, and you can also share the report with your client where they can easily monitor their website stats as well so you don’t need to make a weekly or monthly report for them. No manual hurdle anymore!

» Major Features of Brand Overflow:

Export data
PDF reports
Dynamic sharing with just a link
Custom branded reports via cname
User API
Priority support

» Why did we choose Brand Overflow?

Brand Overflow is an all-in-one SEO software that has some superb features to make your life easier. These include powerful keyword tools which provide accurate data from over 100k+ locations, making it the best possible solution for everyone.

“Absolutely the best SEO tool for the price I've seen so far. I've been using BrandOverflow for over 6 months and been nothing but impressed by the rate of development. Yes there are places for improvements but the Founder and the Team at BrandOverflow is super approachable and address the concerns in no time. I use over 8 diferent SEO Tools on a daily basis and BrandOverflow is one of my favourites. Also considering how expensive Rank-trackers, Keyword Researching & Keyword Generation and Backlink Trackers are BrandOverflow delivers best quality data for 1/10 the price.”
- Sarang Gambhir

9. Serpstat

Serpstat Best SEO Software

» About Serpstat:

Serpstat is an all-in-one SEO platform that helps digital marketers and SEO specialists analyze websites and their competitors, keywords for SEO and PPC track positions, analyze backlinks and perform the audit. Serpstat is the fastest-growing SEO tool on the market that provides comprehensive search analytics data to more than 300,000 users.

Serpstat has the largest keyword database for Google on the market. Over 6 Billion keywords help users analyze competitors, collect the most relevant organic and paid keywords, analyze the best web pages in terms of traffic.

Serpstat also has its own backlink index. Serpstat`s robots collect data and analyze websites in a similar way to Google. With these data, SEO specialists analyze a backlink profile, monitor new and lost backlinks, measure links authority, and research competitors’ backlinks.

» Major Features of Serpstat:

Keyword Analysis
Сompetitor analysis in organic and paid search
One Page Audit
Site Audit tool
Rank Tracking tool
SERP Crawling Service
Custom reports
API and integration
Search Volume Crawling Service
Text Analytics
Analysis of contextual advertising
Team management

» Why did we choose Serpstat?

We choose Serpstat as a full cycle SEO-platform since it has the largest database of keywords on Google. Algorithms continually collect keywords from different sources and update the data for 230 Google regions. We receive only the most relevant data.

“Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors.”
- Brian Dean - SEO Expert, Backlinko

10. Sitechecker

Sitechecker Best SEO Software

» About Sitechecker: is one of the most complete SEO website audit tools available. With this tool, you will be able to research your website or blog for all technical SEO mistakes. Not only it provides you with more data than you will get from many other tools, but it also makes it easier to edit your site and make changes that will improve its SEO.

Additional tools such as SEO Chrome Extension and the ability to integrate with Google Analytics and Google Search Console will save you even more time and increase the benefits you get from this tool.

» Major Features of Sitechecker:

Site Audit
Site Monitoring
Rank Tracker
Backlink Tracker
Chrome Extension
Traffic Checker
Integration with Google Analytics and Google Search Console

» Why did we choose Sitechecker?

We chose SiteChecker for its 360-degree SEO tool. It not only offers personalized SEO instructions but also gives better control over all of your website’s backlinks. The solution also suggests what you should do about the data you get out of Google Analytics and Search Console to improve your website.

“After two months there were noticeable improvements in rankings and organic traffic. Backlink and Rank Tracker make it easy to monitor changes, but our website needed also regular SEO audits. We decided to run Sitechecker Audit once a week and it also contributed to the improvement of our SEO results. This audit comes really handy and allows for quick and effective on-site optimization.”
- Sebastian Szydlowski - Owner and Managing Director at

11. Majestic

Majestic best SEO Software

» About Majestic:

The Majestic is the right SEO software for website improvement since it has the best features. These features include finding out the sources that link to the websites. Plus, this software maps the net to give the user the Link Intelligence information. This information will allow you to rule the markets.

Relish award-creating information through one of SEO’s best-recognized brand sets. Alongside you can get the best websites using the Site Explorer feature. Similarly, the toll will track favorite websites through the campaigns. Then, the user will get the Link Context to get links adjacent to you and any competitor.

» Major Features of Majestic:

SEO audit
Backlink checker tool
Keyword checker
Rank checker
Custom reporting

» Why did we choose Majestic?

We chose the Majestic as the right software among all Google SEO tools since it has the following qualities. These qualities include checking out each website’s highest backlinks. You can also filter stuff according to topic, feature, languages, as well as the gamut of industry-average metrics. The user will get help in comparing the critical metrics for URL and website sets.

“I have been a proud Majestic user since the beginning, it has many unique features it's competitors don't have, the absolute best one, and the one i use the most is the api feature, i have integrated it in a number of different script and softwares over the years, it even has a trust flow option which i have found to be fairly accurate.”
- Graham M / Director of Marketing

12. Screaming Frog

Screaming Frog best SEO Software

» About Screaming Frog:

The Screaming Frog is the perfect SEO software for small businesses. This tool has qualities like being the industry best website crawler for Ubuntu, Windows, and Mac OS. This software is used by thousands of SEOs and agencies throughout the globe under technical SEO auditing.

It is also helping users in enhancing onsite SEO through the extraction of data and auditing for usual SEO problems. You can download and crawl five hundred URLs freely. Users can buy the licenses to take away the limits and use enhanced benefits. The software allows you to crawl tiny, as well as huge websites effectively.

» Major Features of Screaming Frog:

SEO audit
Complete On page audit
Broken link checking
Meta titles checking
Audit hreflang Attributes
Discover Duplicate Pages
PageSpeed Insights Integration

» Why did we choose Screaming Frog?

We chose the Screaming Frog since it has the following excellent features. This top tool among the SEO software 2023 group can find broken links and does audit redirecting. Plus, this tool allows you to evaluate the solutions in real-timings. Moreover, you can gather critical onsite data to help SEOs create informed conclusions.

“Out of the myriad of tools we use at iPullRank I can definitively say that I only use the Screaming Frog SEO Spider every single day. It's incredibly feature-rich, rapidly improving and I regularly find a new use case. I can't endorse it strongly enough.”
- Mike King / Founder, iPullRank

13. SE Ranking

SE Ranking best SEO Software

» About SE Ranking:

SE Ranking has become the best SEO software because of the dynamic unit. It is planned to place any company's website within the highest ten search results. SE Ranking is a system that possesses essential SEO features. It gives a higher amount of updated data to help clients and companies. You can gain access to historical information using some clicks without even leaving the interfaces. Also, you can create strategies through daily ranking updates suited for the present search volume trends.

This excellent tool completes this process by recognizing and removing any weaknesses. It is an all-inclusive SEO program that helps one hundred percent accuracy in keyword position tracking. It is a continuously developed system that can use data to assist the success of companies.

» Major Features of SE Ranking:

On-Page & Backlink Checker
Marketing planner
Keyword tracker, grouper & suggestion tool
SEO or PPC Competitor Research
Backlink Checker and Lead Generator
Website Audit

» Why did we choose SE Ranking?

This top product among all SEO software tools provides companies with a productive evaluation of the technical details alongside the marketing plan skill. These skills allow you to create objectives and monitor a checklist of monthly actions. Moreover, the best part is that the tool is entirely white label.

“I like the automatic reports best. They are very much customisable until customer level and of course have the ability to style it to your own. This makes it easier for us, as we don’t have to make them manually anymore. Apart from that the tools inside SE Ranking are great for a quick analyses or where you want, go in to the dept.”
- Bram van den Heuvel / CEO at Brijn Webproducts BV

14. Moz Local

Moz Local best SEO Software

» About Moz Local:

Moz Local can give finishing to the location information and help better distributions. It also lets you ensure information accuracy via the information cleaning method. The fantastic SEO tool distributes your location data across the search ecosystem. This leader among SEO tools helps search engines and fresh buyers recognize your local business, among numerous others.

Remove confusing work through the completely automated system that identifies, confirms, and removes duplicate listing data. Know the core of your reputation among your buyers to manage your company's online reputation and review management quickly.

» Major Features of Moz Local:

Improved Social posting
Activity feed and notification alerts
In-depth Google & Facebook integration
Automatic duplicates deletion
High-tech all Data cleaning system
Real-time profile management technique
Enhanced location management

» Why did we choose Moz Local?

We choose this marvelous SEO software for small businesses to enhance responding work through immediate alerts of recent reviews available in all the big platform websites. You can edit faster for adding rich information, specific hours, pictures, and movies. In time you will begin to see the success in scoring higher through the location data's finishing.

“Simplistic dashboard and ease of use. Weekly reports are very beneficial. Customer service is top notch and they respond almost immediately to any inquiry. Not to mention the follow up from the team is impeccable. The dashboard displays results in a very visual way which eliminates the need to deep complex reading and understanding.”
- Brandon S. / Director of eCommerce

15. TribeLocal

TribeLocal best SEO Software

» About TribeLocal:

Tribelocal is that superb local SEO tool to manage listings alongside your company's online reputation. This tool thus eases your work for business listings and managing reputation. It is a prominent SEO software for website ranking since it assists marketing agencies in creating a powerful online presence for their clients. This tool can create excellent reviews for local companies.

Get higher reviews through the consumer's reviews on Google, Yelp, and Facebook presence. Get immediate and correct local SEO software to create reports for local businesses. You can also build local citations using the most affordable plans that are available. It has a partnership with more than two hundred company listings to improve your rank.

» Major Features of TribeLocal:

Local SEO citations
Local rank checker & tracker
Tracks rankings of keywords
Beneficial tool package
Citation audit
SEO audit and review management
Extensive SEO software

» Why did we choose TribeLocal?

We chose this sensational SEO software since it has the following excellent features. These features include getting more reviews via consumer reviews on Google, Facebook, and Yelp page groups. This SEO tool is perhaps the best review generating software for your local companies. Use local citation building tools to increase profits.

“Simplistic dashboard and ease of use. Weekly reports are very beneficial. Customer service is top notch and they respond almost immediately to any inquiry. Not to mention the follow up from the team is impeccable. The dashboard displays results in a very visual way which eliminates the need to deep complex reading and understanding.”
- Brandon S. / Director of eCommerce

16. Google My Business

TribeLocal best SEO Software

» About Google My Business:

Use this phenomenal Google My Business tool – one of the best SEO software to communicate with consumers with not many costs. Use the Google My Business Account to obtain better business listings. This tool and business profile allows businesses to simplify connection with buyers throughout Google search and maps.

You will accomplish better customers using this great Business Profile. Now companies can upload pictures and offers in their profiles to give the company a special status. It offers your buyers several reasons to pick your products and services always. Moreover, now you offer buyers better methods to find your services. The buyer will easily link to you through calls, messages, and reviews.

» Major Features of Google My Business:

Improved business listings
Business profile management system
Simplified business solutions
Enhanced communication with buyers
Easy call, message and review linking

» Why did we choose Google My Business?

We chose this spectacular Google SEO tools because it has these qualities. Now each buyer can readily link via calls, messages, and reviews. Find effective methods for transactions and multiply business. Use clicks, calls, bookings, follow-ups to find how your consumers use your company profile. Also, use this excellent Google SEO tools leader to increase online profits.

“I like that you can change the information when you need to. Google is always there to help when you need them to. We needed something that would allow us to post on google and have new customers to find our hours and also our location. I would recommend this platform to everyone that is starting a new business because it helps a lot with getting customers in the door.”
- Cory H. / Chief Operating Officer

17. BrightLocal

BrightLocal best SEO Software

» About BrightLocal:

Use the fantastic SEO software in 2023 called BrightLocal, which is a single all-inclusive platform for local marketing. The tool has multi-skills for offering your company local marketing success. This single platform has several robust systems within itself. It offers the skill to enhance your company's brand awareness. You can also improve the company's presence in specific locations.

Transform web visitor groups into profits without much effort. Multiply your company's online visibility through citation and data aggregator submission system. Develop, check, and reply to consumer reviews throughout several sites in a single area. Check ranking data, execute SEO auditing, and collect insights to enhance local search performance.

» Major Features of BrightLocal:

Easy reputation management system
Marvelous citation builder
Best agency lead creator
Unique system for improved visibility
Simplified local marketing
Improved customer interaction
Complete SEO auditing
Enhanced local search performances

» Why did we choose BrightLocal?

We chose this SEO software for website boost since it has the following bright features. It simplifies local marketing. This tool is a local marketing platform that helps you to control SEO, business listings, and online reputation. Moreover, the tool is entrusted equally by the biggest brands, local companies, and agencies.

“Many professionals like myself have no idea what local SEO even is, yet how to do it. BrightLocal puts it all together. Highly recommended.”
- Richard Lipman

18. Whitespark

Whitespark best SEO Software

» About Whitespark:

If you are looking for the best tool for local SEO, then you can go with it. You can enhance online visibility and attract new customers with this tool. This is a helpful resource that proves beneficial for every local SEO process. Whitespark's Local Citation Finder can be the right option to know how many citations a business has.

This useful tool also helps you in discovering how to examine competitors, where to list business, and monitor local search rankings. You can make the most of such Google SEO tools. It will be easy to track organic rankings in search engines like Bing and Google with this tool. This software is backed up with an active customer support system.

» Major Features of Whitespark:

Available in 45 countries
Best for local SEO
Reliable and accurate data delivery
Easy testimonials and feedback collection
Expanded and personalized results
Free version available

» Why did we choose Whitespark?

This can be the best SEO software as there are so many features that allow you to find out where and how to list your business and make your SEO efforts successful. However, people can use the free version of the tool and make the most of it, but you should go with its paid version to increase the daily limit and see the full list.

“What can I say that hasn't already been said about this fantastic company?! This is my first time using Whitespark for citation building and reporting and I'm already preparing their spreadsheet for our next client! Their process is clear and simple, the communication is timely and helpful, and the work is impeccable. If you're doing your own Local SEO or you're an agency looking to outsource work, this is your place.”
- Jacob Clayton / Chief Operating Officer

19. SEOprofiler

SEOprofiler best SEO Software

» About SEOprofiler:

If you are looking for full-featured SEO software tools, then this tool can be useful. This tool is for web page optimization, keyword research, link building, link analysis, SEO audits, ranking checks, website analytics, website monitoring, and more. You can get more customers, more visitors, increase sales, and improve rankings by using this complete SEO solution.

You can achieve your website promotion goals efficiently and quickly by using it. This is ideal for all sorts of businesses or SEO agencies. This is simple to use, so you can easily create your demo account and learn using it.

» Major Features of SEOprofiler:

Complete SEO solution
Best-in-class website audit tool
Easy tracking of ranking changes
Improve backlink structure
On-page and Off-page optimization
Mobile SEO and Local SEO
Competitive intelligence
Uptime monitoring
Best and pleasing reporting

» Why did we choose SEOprofiler?

This is the best SEO software for small business as this is easy to use the software. Small businesses can find various features useful to promote the website. There is no need to buy multiple tools or marketing software if you are using it. SEOprofiler has each and everything that is needed to take your website to the top results in search engines.

“I was recently searching for a reliable backlink report source and came across SEOprofiler. And, boy, am I glad I did! Not only was their site easy to use, but the intelligence it offered by way of its comprehensive report was worth it!”
- John Muehling / CTO Mobile Health Care Website

20. Synup

Synup best SEO Software

» About Synup:

Multi-location brands can use this tool to improve their brand image and attract new customers. This is a fully-featured tool that has easy to use dashboard. Users can use this tool to manage all their customer interactions. This is the best SEO software for the website, and this tool drives customers' loyalty to your brands.

It helps connect customers with your brands across social media voice search, digital profiles, and many search marketing channels. It is quick and straightforward to deliver relevant brand content to consumers across voice search, Map apps, social media, local directories, search engines, and more. This product is highly user-friendly.

» Major Features of Synup:

Suitable for multi-location brands
Easy to manage digital profiles
Real-time updates
Improved search rankings
Auto-optimized content
Content monitoring & reputation management
Customer reviews checking
Digital profile performance management

» Why did we choose Synup?

This is among the best Google SEO tools that make profile management simpler. Multi-location brands can find it easy to manage clients by using this tool. They can respond to their reviews and attract them using it. Brand management is essential, and it can be comfortable with Synup's platform.

“Synup is an extremely easy tool to set up and start getting some quick ROI. Our clients enjoy the straight-forward dashboard where they can get a birds-eye view of the strategy we're going to implement for them. The review management system is superb. Lastly, customer service is excellent.”
- Matt Diggity, Founder

21. Yext

Yext best SEO Software

» About Yext:

This SEO software for small business can help grow any business by taking it to the next level. This Yext Knowledge Engine helps enhance the online visibility of any business by making the local SEO a bit easier. You can ensure your information is right across channels and save your time.

You can centralize your data and make things easier. This software tool offers your website with top-notch integration and partnership with high PR social-sites such as Google, Facebook, Apple, and more. This tool enables users to power your mobile app, website, and internal systems along with this network from Yext. Your site will become reliable. Yext Pages, Yext listing, and Yext knowledge graph can be the best source to put all facts about any business.

» Major Features of Yext:

Custom-built local landing pages
In-built Yext directories
Easy-to-tag fields
Integration-based partnerships
Single-hub business management
Direct interactions system

» Why did we choose Yext?

This is the best SEO software 2023 that allows you to put all facts about any business in one place so that all truths can be found by the customers easily. This can be a centralized hub that can help the marketing team to control the landing pages of your business website.

“We are seeing substantial impact on the bottom line at School of Rock since making the Yext platform part of our systemic approach to being visible and present online, and then taking that visibility to the next level to enhance our local engagement and grow our business.”
- Dzana Homan / CEO, School of Rock

22. ReviewTrackers

ReviewTrackers best SEO Software

» About ReviewTrackers:

If you are looking for the best SEO software, then this can be the best option. It helps boost local SEO and grow your business. You can quickly request and respond to reviews by using it. Marketers can use it to drive revenue and amplifying reviews. Displaying business reviews play an essential role in boosting your brand image and build credibility.

You can increase online presence and manage brand reputation by displaying reviews on the pages on the website where conversion may take place. You can give a more significant presence to your business on local search by capturing valuable feedback, so try this tool.

» Major Features of ReviewTrackers:

Easy All-listing management
Streamline ORM strategy platform
Secure insight technology
Review respond capabilities
Easy-to-use, high-featured tool

» Why did we choose ReviewTrackers?

This is among the best SEO software tools that can help respond and request reviews. It is essential to gain insight into how effective these reviews go. It is easy to track how frequently customer edits and update the reviews. This can be the right tool to manage the online reputation of any business.

“The SEO benefit is the biggest piece. There's a correlation between the amount of engagement that an agent is getting and the number of reviews that an agent has.”
- Jeff Frye / Social Media Specialist, American Family Insurance

23. SEMrush Listing Management

SEMrush Listing Management best SEO Software

» About SEMrush Listing Management:

This software is regarded as one of the best SEO tools available out there as it provides you with an accurate analytics report and also gives you an insight into competitor's strategies.

Organic research is the best function here, which entails you to study the recent trends of the competitor by seeing their best keywords and the position changes if the domain. It also helps you to strengthen your advertising research by analyzing competitor's ad budgets and keywords. It also helps you to spot new publishers and target the right audience with the help of insights.

» Major Features of SEMrush Listing Management:

Trend and niche research
Interactive market insights
Setting new industry standards
Finds best-suited keywords
Professional content optimization
PDF format data
Report management

» Why did we choose SEMrush Listing Management?

With a plethora of benefits, the list of pros is very long. The SEO writing assistant is one of the best features, and with this, it can be regarded as one of the best SEO software 2023. It modifies the content according to the readability of the audience. It also helps in retaining the same brand tone in each piece.

“SEMrush offers the complete package, from market analysis and keyword research to the development, implementation and monitoring of content marketing strategies. Especially for digital marketing agencies, there is no way around SEMrush.”
- Alexander Rus / CEO at Evergreen Media®

24. Chatmeter

Chatmeter best SEO Software

» About Chatmeter:

This software follows a simple policy that 'If you aren't first, you're last,' which shows the immense importance of time in SEO tooling. It first shows you your rank in its tracking software then it improvises strategies made for you to help you outrank the competition. It also helps to strengthen the brand's online visibility by providing real-time rank tracking and monitoring.

This SEO software for website equips you with a single dashboard that tracks, analyses, and works on improving the ranking of your brand. The automated tracking feature which helps you find five local competitors around you is the best one of this software.

» Major Features of Chatmeter:

Optimization of unbranded keywords
Comprehensive scoring tools
Comparison of keywords by location
Interactive research
Builds customized reports

» Why did we choose Chatmeter?

The best feature of this SEO software is its business intelligence integrations, which give you honest feedback of your customers to modify for changes and strengthen SEO optimization. It also provides you with scheduled automated reports which can be sent to all departments, employees, and different regions with specific data.

“Chatmeter's team is second to none in fast friendly and outstanding support. They also are constantly adding new feature sets to the platform, exceeding ant stretch goal we had when we first signed up in January of 2017.”
- Dan K / Director of Marketing and New Business Development Retail

25. SEOPressor Connect

SEOPressor Connect best SEO Software

» About SEOPressor Connect:

This software gives you a hands-on approach to improve your rank in search results and also outrank your competitors. It gives you the most comprehensive and advanced analysis, which makes it one of the best SEO software 2023.

The feature that gives feedback and optimization suggestions helps in research and understanding the market trends; this is completely industry niched. The other important feature of this software is the SEO intelligence feature, which gives all the SEO at one place and instant alerts of your website. It helps you to put your website in the limelight and give you complete governance.

» Major Features of SEOPressor Connect:

Multiple keyword analysis
Instant feedback and suggestions
Full control of your website
Navigation is easy
Comfortable browsing experience

» Why did we choose SEOPressor Connect?

This software also has an embedded link structure which aids the website owners to retain the attention of the user for a more extended period. The crawler control is one of the best SEO software tools of this software as it enables you to steer the audience in your direction and discover your website.

“SEOPressor helped me get over one of the biggest challenges I faced when I started blogging. I know it sounds strange to refer to an inanimate object that way. But alas, I must admit, a digital product has become one of my dearest online friends. I waited for the updated SEOPressor. And boy, oh boy am I glad I did!”
- Ileane Smith / Founder of BasicBlogTips

26. Uberall

Uberall best SEO Software

» About Uberall:

The policy and functioning of this website are based on the schedule that you should show up where the customer is searching. Rather than pulling the customers to you, you can be everywhere with the help of this software's SEO tools.

Uberall helps you to manage your listing effortlessly at a single place with no hassle. The 'near me' feature is the best one of the lot as it brings the consumers in the vicinity of the brand. It also gives you the platform on numerous social media platforms to showcase your brand.

» Major Features of Uberall:

Direct link to Google
Complete online governance
Post on numerous social media platforms
Adequate industry-leading technology
Instant and real-time updates

» Why did we choose Uberall?

The presence of many features in this software makes it one of the best SEO software out there. The vast global network of this software helps the brand to increase its visibility in not just their locality but also worldwide. It is also equipped with a data cleansing technology for the data related to the location to be optimized and deliver it safely to its destination.

“We chose the partner that offers the most advanced and reliable toolbox for local marketing. Now we even run and track featured promotions on our business listings.”
- Samii Selant / Onlinemarketing Land Brandenburg Lotto GmbH

27. GeoRanker

GeoRanker best SEO Software

» About GeoRanker:

If you have a start-up and wondering how to reach a vast customer base on the digital platform, then this software has all your answers. This is regarded as one of the best SEO software for small businesses by a vast majority. It offers numerous social media platforms for better visibility of the brand.

This software has a feature of organic research, which gives you an insight into competitor's trends so that you can modify and formulate your data accordingly. This means it offers comprehensive and analytical market research. It covers a majority of search engines to give you the latest data and real-time updates.

» Major Features of GeoRanker:

Cutting edge solutions
Organic research
The vast keyword data
Worldwide data delivery
Extensive market research
Extracts data and keywords

» Why did we choose GeoRanker?

This SEO software for website owners is explicitly designed for small businesses as they require more visibility to the audience. This software can target a specific market and revert with carefully analyzed pricing data to modify the website's trend accordingly. It also verifies the competitors their ads to scale up the advertising strategy.

“Using Georanker helped our SEM Agency in several ways. Integrating our tool with the API of Georanker helped us to bring better results to our customers. The features and the data that we received are revolutionary and it can help any local small and medium business to optimize their digital marketing campaign.”
- Catalin Macovei / Founder - MoLoSo

Why does a Business require SEO Software Tools?

Search engines, especially Google, have completely changed the meaning of surfing and searching for information daily. Keeping up the best SEO practices is challenging; this is when SEO software helps businesses in reaching new edges of optimization – visibility, competitiveness, and analysis. You can increase your website's visibility so that you can drive potential customers to your website. And how does this happen?

The software helps you in choosing the correct keyword that can further help you in generating traffic, which further leads to creating excellent content, generating high-quality backlinks, and channelizing your business in local listings and directories. This software helps entrepreneurs in analyzing the current performance of the website and suggests methods that can boost optimization.

Some software can also track ranking changes. SEO practices now have become a competitive behavior and a critical component of most businesses; thereby, investing in SEO software 2022 will enhance and thrive your online presence against your competitors.

SEO software for small businesses follows three significant trends, namely, local, social, and mobile trends.

Local Trend: This trend helps local SEO with optimizing e-commerce businesses using geographical location. SE, such as Google, gathers GEO-specific information to provide highly-relevant search results. Local SEO also aims to cut competition.

Social Trend: This is where the quality of content matters in SE algorithms. You will rank in social trends depending on your content's quality, relevance, and your overall brand. The tools offer social signal management and tracking. Advanced tools also offer social media integration services, too, for enhanced impression tracking.

Mobile Trend: With the increasing mobile visitors, this trend is the key to search engine optimization. All websites need to function on mobile devices to rank on SERPs and engage mobile visitors. The mobile-first approach work here, and these SEO tools prove to be a great help.

What is the Cost of SEO Software in 2023?

Pricing is an integral factor, which is taken into consideration during business decisions. The average cost of SEO software in the USA ranges between $50 and $300 per month. The cost of these SEO tools depends on the number of features that it is packed with. The more the features, the higher is the price. You can always consider buying a monthly package to start with; however, once you are OK with using these kinds of tools, you can go for budget-friendly, long-term membership options – they can save you some money.

Additionally, most brands offer SEO software tools with different versions, such as standard and premium versions. Standard is cheaper than premium versions; however, the prior versions provide reduced features to optimize your website than the latter ones.

What are the Benefits of Using SEO Software?

Finding the best SEO software will allow you to enjoy the many benefits, which it avails. Let's have a look:

Highlighted Keywords: SEO software tools provide solutions that help in organizing keywords concerning relevance, competition, value, and other items. These solutions further discover long-tail keywords that are hidden but will be beneficial for you.

Brings traffic to you: Digital Marketing depends highly on the amount of traffic that is brought to their business - as it equates to more profit. Google SEO tools will increase your search rankings.

Less time consuming: Organization and categorization of keywords takes up a lot of time that can be used for something more ingenious. SEO tools help save this time by planning out strategies for content and analyzing the outcome that it produces.

Insight on Links: SEO software helps you have insight on links, as well as partner with more than one browser like Google, Alexa, etc. Not only this, but you can also analyze the keyword research on competing businesses and put that information to your benefit.

Now, let us understand how to buy a perfect SEO software for your business…

Factors to Consider Before Buying the Best SEO Software!

Before investing in propagandas to increase the popularity and consumer base of your business, you must acknowledge the factors, which are essential to consider if you wish to have the best SEO tools for your business:

1. How much can you spend?

The first step to indulging in any asset which will help your business is to put a value to it. You have to decide what your budget is depending on how much the asset is worth spending on. But, price should not limit the horizon of your exploration – as you may find extraordinary SEO software for websites that are above your budget. Thus, make a list of features that you require and create an essential expenditure; following this, you will have several software you can choose from.

2. Proof of Customer

It is a common problem for most businesses when customers leave terrible reviews. Therefore, tracking back to the LinkedIn profiles of the reviews help in understanding the legitimacy of the review, and hold the person accountable for their words. This improves honest improvement instead of constructive criticism.

3. Pre-existing Tools, and Integration

It is likely that you have already built your company with a particular set of tools and technologies, and wish to create better opportunities for it. SEO software for small businesses should, therefore, be able to integrate with the tools that have existed before their introduction. New marketing tools must integrate with old communications to avoid the breaking down of the infrastructure that has been created.

Final Verdict!

After a detailed review of the top 15 best SEO software, we have a clear winner in hand – BrightLocal; yes, we have clear reasons to back it up. This tool possesses the fantastic benefits that can boost your business sales and leads. It eases local marketing. This system is a local marketing platform assisting you in controlling SEO, business listings, and online reputation. The best part is that this powerful SEO tool is trusted equally by the biggest brands, local companies, and agencies.

Frequently Asked Questions

What is SEO? Is SEO necessary for businesses today?

SEO stands for Search Engine Optimization; this refers to solutions offered by SEO software bringing traffic to a particular site. More traffic means more profit; therefore, this software has helped businesses by revolutionizing digital marketing. Furthermore, self-employed entrepreneurs benefit most with the benefits provided by SEO – as it increases the popularity of small businesses.

Which are the significant features that you can enjoy in perfect SEO software?

Brand Alerts is a crucial feature; it helps you track sites or articles where your domain or brand is mentioned. Another feature is Backlink Tools; these tools allow you to create extensive link backs, additional to the ones that already exist to understand its impact. Last but not least is the Keyword Analysis feature; it helps you find the appropriate keywords to get maximum traffic to your website and business.

Can you customize your reports using the SEO software tools?

Yes, it is possible to customize your reports using the SEO software tools – they provide services where you can make changes in the logo, sections of the reports, colors, data input in search engines, and many other aspects. This type of control of the customization of reports allows you to analyze the scope of your domain correctly.

Is there a difference between the standard and business versions?

The SEO software is available in two versions; standard and business. If you wish to handle your domain yourself, then the standard version fits your requirements for promotional purposes best. But, if you wish to handle websites for clients, then using the business version is more viable, as it has no limit on the number of projects.

Which one is better? Free V/s. Paid SEO Tools!

Free SEO tools are useful for primary use, and surface-level promotional agendas. But, the free software receives an enormous amount of spam due to its nature of being free to use. Therefore, paid SEO tools are a better investment if you truly wish to increase the potential of your business.

Do online SEO software for small businesses offer discounts?

Discounts are not provided by Online SEO software. But there are packages which provide reasonable and fair prices for the extensive services that they offer. SEO tools are a significant investment, as digital marketing is at its peak in this time and era; thus, paying a fair price for it is a good deal.

Can you keep a check of your backlinks using an SEO tool?

An excellent SEO software tool will provide you with the Backlink Tools. These ingenious tools help in redirecting to the backlinks that are pre-existing and calculate the impact that has on your SEO. You can also build extra backlinks with its help.

Can you use a single license key of SEO software for websites on multiple computers?

You can install an application on more than one computer. Since a single license key of the SEO software for website limits to one user only, the application cannot be opened on multiple screens at the same time. If one computer is using it, another PC cannot access it at the same moment.

What kind of issues can you face when using an SEO tool?

The primary issue that lies with the SEO tool is the factor of consistency. Popular search engines are continually changing their algorithms to provide the most relevant result. Due to this, SEO tools may not be able to keep track of the fast-changing standards unless and until they are regularly updated by the developers.

Do these SEO software developers offer customer service?

SEO software developers offer free customer service. Adding to this, you can contact the customer service at the time of any issue, and they will get back to you with a solution with one business day.