Raven Tools is a comprehensive SEO and digital marketing software designed to streamline various aspects of online marketing. It's particularly known for its extensive site auditing feature, which helps identify and rectify SEO issues to improve website health. A key functionality is its keyword research and tracking tool, enabling users to monitor and analyze keyword performance effectively. Raven Tools also excels in competitor analysis, providing insights into competitors' strategies. Additionally, its robust reporting module allows for the creation of detailed, customizable reports, integrating data from various sources like Google Analytics and AdWords. Tailored for agencies and marketers, Raven Tools simplifies managing SEO, social media, and PPC campaigns, making it a versatile and essential tool for digital marketing professionals.