With the advent of technology, there have been humongous advancements in the Internet. This has, in turn, led businesses to reach consumers and markets that they never thought they could. This opening up of markets has also led to excessive competition amongst brands as well. It does not matter if you are an established business or a startup, it is extremely important for all businesses to differentiate themselves from their competition in order to stay relevant and profitable.
Content marketing simply means creating and distributing worthy, relevant, engaging, and consistent content to attract relevant audiences and customers and to drive their actions in a manner that is profitable for your business. There are various ways in which content is distributed on various digital platforms through their website, videos, blogs, E-books, Whitepapers, etc.
With the technological revolution, the expectations of consumers have also increased manifolds and it is not advised on managing the content marketing process manually. It is critical to centralize and automate all the marketing processes to simplify them and make them more collaborative.
List of Best Content Marketing Software in 2019
1. Percolate - Digital Product Agency with Enterprise Experience
About Percolate : Percolate is a one-stop solution for the entire content marketing processing for businesses. It supports your teams in strategizing, planning, distributing and assessing the impact of your content marketing strategy. It has numerous benefits that help your teams in executing successful campaigns:
» Percolate helps in building campaigns that can be integrated across digital devices and platforms to give you the widest possible reach.
» It helps in calendaring and prioritizing your content, therefore, letting you stay ahead of your competition and meet deadlines.
» Percolate has inbuilt metadata models & analytics that help you in assessing the success of campaigns, investments, and content collaterals.
“We’re in the midst of a digital transformation of how people consume news, and it’s creating unprecedented opportunities for brands to engage their audiences and act more like publishers. I can’t think of a more exciting time to be in PR, and it’s partners like Percolate who are enabling us to deliver on our new responsibilities in a meaningful and scalable way.” - Jennifer Stalzer
2. Mintent - Digital Product Agency with Enterprise Experience
About Mintent : Mintent is the perfect content marketing platform to give you an intuitive hold on all your marketing activities. It helps in simplifying and automating the workflow amongst the teams so that all your marketing assets are centralized. Mintent also helps you in analyzing your audience groups based on their persona, purchase mapping, and profiles for effective strategy building. Some of the key features of Mintent are:
» Offers intelligent keyword insights from sources like Google Analytics, Backlink Anchor Text, Social Keywords, etc.
» Measures and evaluates your on-page elements like Title Tags, Headings, ALT image Tags, etc.
» Uses hyper-local SEO analytics to show your presence locally, nationally, and internationally.
“Before Mintent I was turning away business because I was a spreadsheet slave,” said Verlee. “Now I have more time to do what I do best – cultivate clients and hire new creatives to service more accounts.” - Elena Verlee- Founder, CrossBorder Communications
3. Skyword - Digital Product Agency with Enterprise Experience
About Skyword : Skyword is an award-winning content marketing platform that creates and executes seamless content marketing strategies across social media platforms. Your strategies are integrated with professional and expert teams of designers, writers, and videographers to let you command the attention of your audiences. Skyword helps businesses in building their dialogue with their consumers through these services:
» Ideating and developing your content strategy.
» Providing creative services to help you tell powerful brand stories.
» Support services like editorial management of your content.
» Inorganic amplification of your content.
“Skyword360 allows us to produce more content and easily see what type of content is working and what is not. Using Skyword360 allows us to focus on the creative aspect of content because it makes the nuts and bolts of the job easier to manage.” - Brian Moody, Executive Editor, AutoTrader
4. Contently - Digital Product Agency with Enterprise Experience
About Contently : Contently is one of the few content marketing platforms that keeps your audiences at its core before it starts to maximize your content and returns on the investments. Contently produces excellent and engaging content that has a unifying reach across all marketing platforms. It has over 100,000 + designers, writers, photographers, and videographers on board that work tirelessly to transform digital marketing returns and experience. The benefits of using this software are:
» Let your content be heard and seen amongst the chaos and create actionable strategies.
» Let your teams collaborate intelligently and eliminate bottlenecks while exercising efficiency and consistency.
» Publish your content across platforms most suitable for your brand and business.
“Simple simple simple. Ability to track who's actually reading what has tons of value, and it was very easy to get going. Nice work team! Efficiency. It tells me when someone has interacted with the content I send them, and I can follow up right away. Very cool, very helpful. Easy to set up and use, support has been positive.” - Tyler L.
5. Scoop.it - Digital Product Agency with Enterprise Experience
About Scoop.it : Scoop.it is a specialized content curation service that leads through intelligent knowledge of the dynamic markets that all businesses exist in. The teams at Scoop.it understand the information clutter and chaos and how to set your businesses apart from your competitors. The platform makes your marketing processes more efficient and worthy by bringing your teams under one performance umbrella. It lets you produce, distribute, and leverage content by:
» Creating excellent business websites and blogs.
» Providing niche personal branding services.
» Helping you with optimized content distribution.
» Supporting the creation of content hubs.
“Find your relevant content with Scoop.it easily and simply. Content curation will be easy and it will drive your Marketing efforts effectively because of its rich content finder. It's great for trends of your chosen market or niche, it has good analytics for tracking the effectiveness of your content and discover what kind or type of content is effective on your target market.” - Ron Elius
6. BuzzSumo - Digital Product Agency with Enterprise Experience
About BuzzSumo : BuzzSumo is an intelligent analytics platform that helps you asses and amplifies your content so as to achieve the maximum returns on your investments and establishing a great brand presence amongst your intended audiences. Some of the features that set you apart from your competition are:
» BuzzSumo delivers content insights to assess what most consumers are engaging with and what they are sharing the most.
» The platform’s search capabilities are exhaustive and extend up to the last year.
» BuzzSumo’s analysis activities scan all the social media platforms like Pinterest, Facebook, Twitter, LinkedIn, and Google Plus, etc.
“BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.” - Matthew Barby
7. Contentools - Digital Product Agency with Enterprise Experience
About Contentools : Contentools takes you away from the cumbersome spreadsheets and automates your content market strategies in the most efficient way. It lets you visualize how your digital marketing space looks like and lets you leverage customer preferences better by:
» Contentools maps your content strategy including your editorial calendar to let you leverage digital time. This helps in bringing together your teams to collaborate and communicate efficiently.
» Contentool’s teams of experts and experienced professionals help you curate engaging and worthy content for your audiences. The software tools have inbuilt analytics and insights that enrich your strategies and let you gain the maximum possible returns.
“Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team!” - Petra H.
8. Turtl - Digital Product Agency with Enterprise Experience
About Turtl : Turtl is unique software that ensures that your audiences engage with the content that you share. In fact, the software platform goes beyond recognition and enables your consumers to actually comprehend the content and recall it at the time of making a purchase decision. Turtl does it through:
» Creation of effective, engaging, and relevant content through its innovative and intuitive drag-and-drop editors.
» Turtl helps you in identifying the most optimum platforms for you to distribute it depending on the nature of your industry and the intended audiences.
» Turtl goes a step ahead and helps you in measuring the efficacy of your strategies by telling you precisely which specific parts of the content is liked by the audiences so that you can deliver better and more impactful content.
“It's an attractive and practical tool for showcasing sales collateral. We are able to translate the unique citizenM experience into an online visual story. The combination of functionalities in a template (pics, video, surveys, quotes, etc.) adds another level of interaction and fun to the stories to read. Images look really amazing. The stories are quickly and easily deliver to clients. No heavy files.” - Marcela H.
9. ContentStudios - Digital Product Agency with Enterprise Experience
About ContentStudios : ContentStudios is one of the most powerful platforms for businesses and agencies that want to share excellent content consistently. This platform integrates all your social media channels and platforms like website, newsletters, E-books, social media platforms, etc. The benefits that ContentStudio brings forth are:
» ContentStudios analyses the content that best works for your particular industry and shares the insights with you.
» Its experienced and professional teams collaborate with your teams to create a proactive and intuitive editorial calendar from a single centralized source.
» ContentStudio also helps in measuring the reach and efficiency of your content by tracking the Key Performance Indicators (KPIs) and using relevant metrics to assess the success of the strategies.
“Automating social channels using the filtering system is phenomenal. It takes all the hard work out of managing social media profiles and does a great job of recommending content to publish.” - James Sandberg
10. StoryChief - Digital Product Agency with Enterprise Experience
About StoryChief : StoryChief is a professional tool that helps businesses in creating, planning, publishing & distributing, and analyzing effective and engaging content by:
» Helping you in streamlining your internal content managing processes that improve communication between teams.
» It also helps you in reducing the time required to publish content to your website, social media platforms, AMP channels, etc.
» The platform also tracks how effective your content is in engaging with the audiences by measuring it using analytics and insights against the key performance indicators (KPIs) relevant to your strategy and business.
“We obviously needed a new content platform, which could help us to implement a strong communication plan. When we tried StoryChief, the choice for the tool was quickly made. The design is intuitive, fun to work in and created more motivation for our content team to tell better stories.” - Michiel Crommelinck
Content Marketing Software Buyer's Guide
For bloggers, owning a website is commonly essential. With that being said, it demands many tasks to manage at a time such as building a website, choosing a right theme, deciding on backups, looking for hosting solutions, etc. Unless you run a software firm and have resources and manpower, managing all the above-said tasks would be a tiresome affair. In this regard, a Blog software application would enable you to manage the same independently without any problem.
» What is Blog software?
It is a platform for creating an online blog or publication. These are released as open source software and come with a fully managed PaaS (Platform as a service) system. Once published, the content can be easily distributed everywhere. A Blog software application also comes with integrated AMP support and inbuilt SEO optimization tools. The presence of customizable themes makes the overall presentation even more delightful.
» Is it worth investing in money?
› For the website:
Here the answer is definitely a big YES as the blog software provides a streamlined and feasible way of pouring thoughts and sharing them with the whole world. With little to zero requirements of coding skills and availability of pre-developed themes, plugins, and facilities, a beginner can also easily understand the basics of how to start a blog without any support. Moreover, various free blog sites also allow users to fully customize their websites or blogs as per their need or choices without any prior coding or technical knowledge. One can simply know the basics or do as suggested in guides or reviews and be successful in hosting his/her own free blog platforms.
› For the users:
Every new thing poses difficulties at the beginning. In this scenario, external assistance from a number of platforms, such as guides, reviews, YouTube videos, discussions over social media platforms like Reddit, and Quora seems to be fruitful for bloggers. In this regard, many blog software also provides 24/7 customer support to their users over emails, chat services, and phone calls to provide instant assistance to address their issues.
› For the company:
Top blog software applications also allow users to keep a regular track on new visitor acquisition, shows their behavior and interest with metrics for analyzing the proper designing of content. It enables users to have an idea on the fields which ups the interest of the customer that ultimately results in a healthy inflow of traffic to the website and maximize the profits.
» How does blogging software work?
A blog software platform makes your publication stable, secure and fast. It offers a flexible content management system coupled with the power of dynamic routine to give your site any shape you want. You can pull in dynamic blocks such as videos, images, embeds into your content to make your blog look attractive and audience puller.
Now, if you have decided to go for a Blogging software, it's time for you to know some important aspects.
» Before choosing any blogging software
Before jumping into a conclusion and investing in any of the best blog software let’s discuss the most important points which one should always keep in mind, to avoid any headache in the future.
› Understanding the target audience
One of the most important steps is to have a complete understanding of one’s target audience, such as the needs of the audience, your uniqueness, the offers which can keep the customers engaged and satisfied, and many more.
› Choosing the right plan
Blog software come with a variety of subscription packs which depend upon the factors like the number of individual assessors, type of content (Audio/Video/Articles) and many more. Moreover, a myriad of free blog platforms also allows its users to avail a limited number of facilities under a free basic plan.
› Exploring details of the product
Gathering details on the product can even save one from a lot of dilemma as this helps the individual to compare and find out the best blogging platform which successfully adheres to an individual or company’s need.
› Deciding the budget
Similarly pre-deciding the budget also helps cutting down a lot of friction. You can quickly determine which ones to keep and which ones to not from your final list.
» How to choose the best blog software?
The whole point of choosing the best blog software from a series of an existing platform is to achieve an individual goal within the planned time frame.
Here are some of the additional features you might want in your blog site:
1. Includes a WYSIWYG Editor
Let’s face it, not all blog writers are proficient in HTML code, and we can’t rely on HTML coders for every time we decide to post a blog. Therefore, its crucial to find a blog platform which comes with a WYSIWYG Editor feature.
Acronym to ‘why you see is what you get,’ the WYSIWYG provides an interface where developers can see the end- results while he/she is making the changes. With features like this, anyone with decent internet skills can write and update their blogs with captivating modifications. You might consider blogs like b2evolution, Blogo, WordPress.com, etc. if you consider WYSIWYG Editor a must-have feature.
It’s vital for a company to permits the User to make some minor changes in blog posts to fit their reading criteria. If you have a staff who posts regular contents, then you must select a blogging platform that allows separate management permission to your team and users. Some Blog platforms offer individual permissions to users like changing blog names, personal categorization including minor changes to enhance their User Experience.
In the same way, your staff must have the administrative power to modify or remove a blog in extreme necessity. Managing the reviews and comments in social media platforms is a hard task, and without proper administrative control, things might get out of your hand before you even comprehend it.
3. Track your blog’s performance
Through tracking the performance of your uploaded blog, you can get a fair idea about your target audience, their choices, what attracts them, what turns them off. With proper analysis, you will grasp the concept behind running successful blog campaigns. You can know which blogs are most liked and which topics attract more audience footprints. You will know which blogs lead to sales and which blog drove customers away. The advantage of tracking the performance of a blog is unquantifiable, but with proper idea & planning, you can put concentration more on customer-oriented contents.
Not all free blog sites allow you to track the performance of your posts. Some platforms only offer a limited number of monitoring options. Sometimes, you have to add some special tools to enhance the performance tracking of the blog.
4. Customer Support
This is what even the most prominent blog post platforms fail to deliver. Comparing the external features of the blog post platform with internal support is something which you must never skip. It’s not smart to consider some platforms as best blog sites due to their extensive features. When you run a digital campaign, it’s essential to ensure the efficiency of the platform. Otherwise, you will found yourself in the middle of nowhere, when things go awry in the future.
It’s quite common to face technical issues while posting a blog. Prompt customer support that guides you throughout the process is what you need at such crucial hours.
» What are the features of blog software?
A blog Software allows you to upload your blog posts and make it available for the world to read it and express their viewpoints. However, to do that, you need a blog software which includes some basic features.
Here are the features of blog software:
1. Allowing to post blogs and embed videos
It's quite common to find a blog platform that will enable you with hassle-free uploads of texts and images. You will find plenty of platforms which allows you to upload audio files and video files as well. The problem arises when they won’t let you upload videos in a web-ready format. In such a situation, you may have to trim or use a separate video conversion process to make the video web-ready.
However, a platform which allows easy video embedding features can resolve your issue. You can upload your videos at youtube or Vimeo, and embed it at your blog platform. In this way, you will get viewers via the video sharing site as well as from the blog post.
2. Easy sharing option
Increasing the readership and driving traffic must remain your ultimate focus behind every blog post. This is only possible when you employ every available tool and start sharing and distributing your blog posts in all associated platforms. Sharing options are easily found on most free blog platforms. However, it also depends upon how easier the platform makes you share your blogs on different platforms.
Choosing the right blog posting platform will make it easier for you to distribute your blog in both internal and external platforms. Sharing must be as easy as clicking on one link and its done.
3. Interactive commenting features
User comments can build or destroy a blog. Either you will be poured with applause or devoured with backlashes. Sometimes, commentators also leave elicit reviews just for trolling purposes. However, choosing the best blogging platform with advanced comment control features can set your comments back on track without losing any traffic.
While choosing the best blogging platform, make sure it includes buttons for users to express their affirmation to the blog. You can add a ‘like’ or ‘dislike’ button below the blog or ask the users to rate the article between one to five. The prime aim is to create an engagement page for users where they can share their thoughts. The more the buzz lasts, the more chance you will have to get the best out of it. Don’t forget to add the ‘captcha’ feature to your blogs, ensuring to keep spammers and trollers away from your blog. Adding a captcha will help in establishing a clean and tidy environment, promoting healthy discussions inside the platform.
4. Keep your users updated:
You might be a small company with an aim to post one blog per week. However, with your business’s expansion and increase in readers, you must look forward to increasing your blog post updates. As time passes by, your page will be swarming with hundreds of blogs, which might create confusion among regular visitors.
You must look for the best blogging platform which displays ‘recent post’ features to your Users. To keep your Users updated with your recent posts, you must look forward to a highly compliant blog that displays all the fresh posts, as soon as a User enters into the page. Besides, make sure it also pays credit to the contributors or authors of the blog posts.
» What are the benefits of blog software?
It is not just the coding hassle that you avoid; you get benefited in a number of ways with best blog software on your side such as:
› Improved SEO:
With a proper SEO built-in directory, you get constant advice on improving your content for rank better on search engine algorithms.
› Accelerated Mobile Pages:
As most blog software has inbuilt AMP support, your page will load fast on mobile thereby catering towards a big pull of audience.
› Detailed Structured data:
The pages appear beautifully on the page and give a structured appearance to the readers with rich Metadata.
› Default RSS feeds and email subscriptions:
The feature of RSS Feeds and auto Email-Subscription capture forms come by default with these software applications.
A blog software application is no doubt a boon for independent bloggers. It enables them to get started almost in a day which used to take a month a decade ago. However, with so many applications present in the market, it is essential to choose the best blog software through detailed analysis to get the best return on your investment.
Get Quick Comparison of Top Blog Software
|Price||Not provided by vendor||$4.00/ month/user||Not provided by vendor||$200.00/ month||$79.00/month||$25.00/month||$200.00/ month||$19.00/month||$39.00/month||$5.00/month|
|WYSIWYG Rich Text Editing|
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