With the advent of technology, there have been humongous advancements in the Internet. This has, in turn, led businesses to reach consumers and markets that they never thought they could. This opening up of markets has also led to excessive competition amongst brands as well. It does not matter if you are an established business or a startup, it is extremely important for all businesses to differentiate themselves from their competition in order to stay relevant and profitable.
Content marketing simply means creating and distributing worthy, relevant, engaging, and consistent content to attract relevant audiences and customers and to drive their actions in a manner that is profitable for your business. There are various ways in which content is distributed on various digital platforms through their website, videos, blogs, E-books, Whitepapers, etc.
With the technological revolution, the expectations of consumers have also increased manifolds and it is not advised on managing the content marketing process manually. It is critical to centralize and automate all the marketing processes to simplify them and make them more collaborative.
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List of Best Content Marketing Software in 2020
1. Percolate - Digital Product Agency with Enterprise Experience
About Percolate : Percolate is a one-stop solution for the entire content marketing processing for businesses. It supports your teams in strategizing, planning, distributing and assessing the impact of your content marketing strategy. It has numerous benefits that help your teams in executing successful campaigns:
» Percolate helps in building campaigns that can be integrated across digital devices and platforms to give you the widest possible reach.
» It helps in calendaring and prioritizing your content, therefore, letting you stay ahead of your competition and meet deadlines.
» Percolate has inbuilt metadata models & analytics that help you in assessing the success of campaigns, investments, and content collaterals.
“We’re in the midst of a digital transformation of how people consume news, and it’s creating unprecedented opportunities for brands to engage their audiences and act more like publishers. I can’t think of a more exciting time to be in PR, and it’s partners like Percolate who are enabling us to deliver on our new responsibilities in a meaningful and scalable way.” - Jennifer Stalzer
2. Mintent - Digital Product Agency with Enterprise Experience
About Mintent : Mintent is the perfect content marketing platform to give you an intuitive hold on all your marketing activities. It helps in simplifying and automating the workflow amongst the teams so that all your marketing assets are centralized. Mintent also helps you in analyzing your audience groups based on their persona, purchase mapping, and profiles for effective strategy building. Some of the key features of Mintent are:
» Offers intelligent keyword insights from sources like Google Analytics, Backlink Anchor Text, Social Keywords, etc.
» Measures and evaluates your on-page elements like Title Tags, Headings, ALT image Tags, etc.
» Uses hyper-local SEO analytics to show your presence locally, nationally, and internationally.
“Before Mintent I was turning away business because I was a spreadsheet slave,” said Verlee. “Now I have more time to do what I do best – cultivate clients and hire new creatives to service more accounts.” - Elena Verlee- Founder, CrossBorder Communications
3. Skyword - Digital Product Agency with Enterprise Experience
About Skyword : Skyword is an award-winning content marketing platform that creates and executes seamless content marketing strategies across social media platforms. Your strategies are integrated with professional and expert teams of designers, writers, and videographers to let you command the attention of your audiences. Skyword helps businesses in building their dialogue with their consumers through these services:
» Ideating and developing your content strategy.
» Providing creative services to help you tell powerful brand stories.
» Support services like editorial management of your content.
» Inorganic amplification of your content.
“Skyword360 allows us to produce more content and easily see what type of content is working and what is not. Using Skyword360 allows us to focus on the creative aspect of content because it makes the nuts and bolts of the job easier to manage.” - Brian Moody, Executive Editor, AutoTrader
4. Contently - Digital Product Agency with Enterprise Experience
About Contently : Contently is one of the few content marketing platforms that keeps your audiences at its core before it starts to maximize your content and returns on the investments. Contently produces excellent and engaging content that has a unifying reach across all marketing platforms. It has over 100,000 + designers, writers, photographers, and videographers on board that work tirelessly to transform digital marketing returns and experience. The benefits of using this software are:
» Let your content be heard and seen amongst the chaos and create actionable strategies.
» Let your teams collaborate intelligently and eliminate bottlenecks while exercising efficiency and consistency.
» Publish your content across platforms most suitable for your brand and business.
“Simple simple simple. Ability to track who's actually reading what has tons of value, and it was very easy to get going. Nice work team! Efficiency. It tells me when someone has interacted with the content I send them, and I can follow up right away. Very cool, very helpful. Easy to set up and use, support has been positive.” - Tyler L.
5. Scoop.it - Digital Product Agency with Enterprise Experience
About Scoop.it : Scoop.it is a specialized content curation service that leads through intelligent knowledge of the dynamic markets that all businesses exist in. The teams at Scoop.it understand the information clutter and chaos and how to set your businesses apart from your competitors. The platform makes your marketing processes more efficient and worthy by bringing your teams under one performance umbrella. It lets you produce, distribute, and leverage content by:
» Creating excellent business websites and blogs.
» Providing niche personal branding services.
» Helping you with optimized content distribution.
» Supporting the creation of content hubs.
“Find your relevant content with Scoop.it easily and simply. Content curation will be easy and it will drive your Marketing efforts effectively because of its rich content finder. It's great for trends of your chosen market or niche, it has good analytics for tracking the effectiveness of your content and discover what kind or type of content is effective on your target market.” - Ron Elius
6. BuzzSumo - Digital Product Agency with Enterprise Experience
About BuzzSumo : BuzzSumo is an intelligent analytics platform that helps you asses and amplifies your content so as to achieve the maximum returns on your investments and establishing a great brand presence amongst your intended audiences. Some of the features that set you apart from your competition are:
» BuzzSumo delivers content insights to assess what most consumers are engaging with and what they are sharing the most.
» The platform’s search capabilities are exhaustive and extend up to the last year.
» BuzzSumo’s analysis activities scan all the social media platforms like Pinterest, Facebook, Twitter, LinkedIn, and Google Plus, etc.
“BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.” - Matthew Barby
7. Contentools - Digital Product Agency with Enterprise Experience
About Contentools : Contentools takes you away from the cumbersome spreadsheets and automates your content market strategies in the most efficient way. It lets you visualize how your digital marketing space looks like and lets you leverage customer preferences better by:
» Contentools maps your content strategy including your editorial calendar to let you leverage digital time. This helps in bringing together your teams to collaborate and communicate efficiently.
» Contentool’s teams of experts and experienced professionals help you curate engaging and worthy content for your audiences. The software tools have inbuilt analytics and insights that enrich your strategies and let you gain the maximum possible returns.
“Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team!” - Petra H.
8. Turtl - Digital Product Agency with Enterprise Experience
About Turtl : Turtl is unique software that ensures that your audiences engage with the content that you share. In fact, the software platform goes beyond recognition and enables your consumers to actually comprehend the content and recall it at the time of making a purchase decision. Turtl does it through:
» Creation of effective, engaging, and relevant content through its innovative and intuitive drag-and-drop editors.
» Turtl helps you in identifying the most optimum platforms for you to distribute it depending on the nature of your industry and the intended audiences.
» Turtl goes a step ahead and helps you in measuring the efficacy of your strategies by telling you precisely which specific parts of the content is liked by the audiences so that you can deliver better and more impactful content.
“It's an attractive and practical tool for showcasing sales collateral. We are able to translate the unique citizenM experience into an online visual story. The combination of functionalities in a template (pics, video, surveys, quotes, etc.) adds another level of interaction and fun to the stories to read. Images look really amazing. The stories are quickly and easily deliver to clients. No heavy files.” - Marcela H.
9. ContentStudios - Digital Product Agency with Enterprise Experience
About ContentStudios : ContentStudios is one of the most powerful platforms for businesses and agencies that want to share excellent content consistently. This platform integrates all your social media channels and platforms like website, newsletters, E-books, social media platforms, etc. The benefits that ContentStudio brings forth are:
» ContentStudios analyses the content that best works for your particular industry and shares the insights with you.
» Its experienced and professional teams collaborate with your teams to create a proactive and intuitive editorial calendar from a single centralized source.
» ContentStudio also helps in measuring the reach and efficiency of your content by tracking the Key Performance Indicators (KPIs) and using relevant metrics to assess the success of the strategies.
“Automating social channels using the filtering system is phenomenal. It takes all the hard work out of managing social media profiles and does a great job of recommending content to publish.” - James Sandberg
10. StoryChief - Digital Product Agency with Enterprise Experience
About StoryChief : StoryChief is a professional tool that helps businesses in creating, planning, publishing & distributing, and analyzing effective and engaging content by:
» Helping you in streamlining your internal content managing processes that improve communication between teams.
» It also helps you in reducing the time required to publish content to your website, social media platforms, AMP channels, etc.
» The platform also tracks how effective your content is in engaging with the audiences by measuring it using analytics and insights against the key performance indicators (KPIs) relevant to your strategy and business.
“We obviously needed a new content platform, which could help us to implement a strong communication plan. When we tried StoryChief, the choice for the tool was quickly made. The design is intuitive, fun to work in and created more motivation for our content team to tell better stories.” - Michiel Crommelinck
Content Marketing Software Buyer's Guide
» What is Content Marketing Software?
Content marketing software is that software, which helps businesses to produce, store, distribute, and manage content effectively and efficiently. This software is critical for centralizing the entire content management and marketing process. Effective content marketing strategies require collaboration between multiple teams and managing complex deadlines. Content marketing software automates this process leading to better coordination, the achievement of tangible impacts, and reduces risks.
» What are the Content Marketing Software features?
Content creation software is evolving every day and the expectations of businesses are also increasing. Listed here are some essential features that content marketing software should have in order to make your content strategy more effective and return-oriented:
› Content creation
You may be in functioning in any industry and aiming to create content for local, national, or international consumers. The content marketing software should allow you to create unique and engaging content, which calls out to your prospective customers to take positive action in your favour. The best content marketing software also helps you in getting and analyzing data that will help you in effectively starting the process of content creation.
› E-mail marketing
Email marketing is the best way to reach consumers effectively and in a personalized way with immediate returns. The best content marketing software should have email features like group emails, scheduled messages, analyzing the behaviour of consumers, and personalized emails.
› Search Engine Optimisation
Having a good SEO ranking ensures traffic to your website resulting in the possibility of an increase in sales and engagement. Your content marketing software platform should have in-built SEO to support you with the most-used keywords, density calculation, automated XML sitemap submission, etc.
› Integration of various platforms
Content production is just one bit of the content marketing strategy. It is essential to distribute your content across various digital channels. Content creation software should allow you to integrate content distribution on various platforms like Twitter, Facebook, LinkedIn, etc.
› Assessment of leads
The end objective of installing content marketing software is to increase the profitability of the business. A sure shot way to enhance profitability is by generating more leads and ensuring their conversion. The content creation software that you install should be able to integrate effectively with your customer relationship management teams or software so as to identify and convert the generated leads.
» What are the benefits of Content Marketing Software?
Here are some of the most important advantages of the best content marketing software:
› Efficient and simplified processes
Content creation software simplifies your content marketing strategy right from the planning till the implementation process. By doing so, it helps you in saving resources, which can be utilized for achieving other business goals.
› Better collaboration
Implementation of content marketing strategies requires collaboration and coordination between various teams like products, marketing, sales, and operations. This content marketing software platform helps improve efficiency, betters the communication, simplifies assignments, and allows multiple users to access the data thereby improving internal collaboration.
› Measure the returns on investments
Content marketing software platform helps you in measuring the success of your content marketing strategies. Rather than the strategies becoming unending exercises, they help the strategies become more definite and measure their impact. They help you in setting KPIs (Key Performance Indicators) against which the success of the strategies can be measured.
» What factors must be considered for buying the best Software?
Investing in content marketing software is a huge business decision. It requires a huge amount of investments as well as complete overhauling of your processes. Therefore, this decision should never be taken in a hurry. Consider these factors before investing:
Since installing a content marketing software requires rejigging all your processes, you need to asses if you have the time for it before the start of your campaign. It requires a good time amount of time to install and integrate departments and processes with it.
This is one of the most critical factors to be considered before deciding to invest in this software. You should dedicate budgets appropriately. Cutting on costs will only lead to shortfalls in the performance of your content marketing strategies.
› Ease of use
The content marketing software that you choose should not complicate the process. Instead, it should ease up and simplify the process through its features like text and image editing, analytics, embedment of media, real-time amendments, etc.
› Analytics and Insights
This is one of the most important factors to consider before investing in this software. This will go a long way in letting you asses the effectiveness of your content, campaigns, and the overall strategies. You can easily judge which kind of content engages your audiences and drives them to make a favourable purchase decision.
» Content Marketing Software Cost
The pricing of Content marketing software depends on a number of factors- its features, brand name, compatibility with global technologies and networks, compatibility, etc. Broadly it ranges between $1250- $4000 per month. Since it is a huge investment, it is recommended to use the free basic version of the software before buying the entire software suite. This greatly helps in assessing the compatibility of the software with your existing systems and tools. This will also give you an idea about how comfortable are the actual users while using the software.
Investing in cheaper software with less number of features for saving on resources is not a good idea. The content that you push out establishes your brand in the market and the perception of consumers. Investing in low-quality software may jeopardize the reputation of your brand.
We hope that this article has been helpful in helping you understand the nuances and importance of content marketing software. With the advancements in digital technology, you cannot underscore the importance of content to attract new customers and engage with the existing ones in order to stay profitable and relevant for a long time. You should make an informed investment decision that should be based on clear assessment, customer references & reviews, and due diligence before purchasing this software. In case you feel overwhelmed by the multiple brands available with similar sounding features, we suggest you take guidance from unbiased online information sources that review and rate each software transparently.
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