Best Content Marketing Software

With the advent of technology, there have been humongous advancements in the Internet. This has, in turn, led businesses to reach consumers and markets that they never thought they could. This opening up of markets has also led to excessive competition among brands. It does not matter if you are an established business or a startup; all businesses need to differentiate themselves from their competition to stay relevant and profitable. Content marketing simply means creating and distributing worthy, relevant, engaging, and consistent content to attract relevant audiences and customers and ...

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List of Best Content Marketing Software

Sprinklr Marketing

AI-Powered Marketing & Advertising Platform

Sprinklr Marketing is a modern customer experience management platform designed for the digital era. It offers a suite of tools to help businesses manage customer interactions across various digital channels. Key features include social media management, which enables scheduling and publishing content, and social listening, for tracking brand mentions and customer feedback. The platform also ... read more about Sprinklr Marketing

7 Days

United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot Marketing Hub is an all-in-one marketing software designed to assist businesses in growing their online presence. It features email marketing tools for creating and sending targeted campaigns. The platform offers SEO tools to enhance website visibility. Social media management tools within HubSpot enable scheduling and monitoring of posts across platforms. The software includes a content ... read more about HubSpot Marketing Hub

7 Days

$800 Per month

United States

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports ... read more about Constant Contact

Available

$10 Per month

United States

Asana

Manage your team’s work, projects, & tasks online

Asana is a powerful project management tool that streamlines collaboration. With a user-friendly interface, it's easy to create tasks and assign them to team members. Tasks can be organized into projects, making it simple to track progress. The platform allows real-time communication within tasks, reducing the need for endless email chains. Asana's calendar feature helps teams stay on schedule, ... read more about Asana

7 Days

$10.99 Per month

United States

Airtable

The platform to build next‒gen apps

Airtable is a top-notch app development platform that empowers users to extend the functionality of their databases effortlessly. With a user-friendly interface, creating custom apps becomes accessible even for non-developers. Start by defining data models, then add custom views and interfaces. Leverage Airtable's API to connect with external services and integrate data seamlessly. Its flexibility... read more about Airtable

7 Days

$20 Per month

United States

monday.com

The Work Management Software To Maximize Business Efficiency

monday.com is a versatile work operating system designed to streamline collaboration and project management. Its colorful and intuitive interface simplifies complex workflows, offering customizable boards to fit various team needs. From task tracking to project timelines, monday.com adapts to your unique processes. Team members can easily communicate, share files, and update progress in real-time... read more about monday.com

7 Days

$9 Per month

Israel

ClickUp

One app to replace them all

ClickUp is an all-in-one project management platform that caters to diverse team requirements. Its user-friendly interface simplifies task organization and collaboration. It also offers customizable views to adapt to different workflows. With features like Docs, Goals, and Time Tracking, ClickUp centralizes tools and eliminates the need for multiple applications. The platform fosters transparency ... read more about ClickUp

14 Days

$7 Per month

United States

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to ... read more about Semrush

7 Days

$129.95 Per month

United States

Ahrefs

SEO Tools & Resources To Grow Your Search Traffic

Ahrefs is a magnificent SEO tool widely used for website analysis and keyword research. With its intuitive interface, Ahrefs simplifies the process of optimizing online content. The platform's Site Explorer feature provides comprehensive insights into a website's backlink profile and organic search traffic. Ahrefs' Keyword Explorer helps users discover valuable keywords and assess their ... read more about Ahrefs

7 Days

$129 Per month

United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by ... read more about Mailchimp

Available

$6.89 Per year

United States

Brandkit

All-in-one brand-able customisable digital brand toolkit software

Brandkit is a renowned brand management platform, reshaping the landscape of how companies organize and distribute their brand assets. At its core, Brandkit serves as a centralized hub where businesses can effortlessly store, manage, and share their diverse range of brand materials. This platform transcends mere storage, offering a suite of tools that enhance collaboration and streamline workflows... read more about Brandkit

14 Days

$99 Per month

New Zealand

Canva

Free-to-use online graphic design tool

Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a ... read more about Canva

30 Days

$15 Per month

Australia

SocialPilot

Social media marketing tool to increase brand awareness & traffic.

SocialPilot is a comprehensive social media marketing tool designed for scheduling posts, analyzing performance, and managing social media accounts. It supports multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Key features include a user-friendly dashboard for organizing posts, a content calendar for planning, and analytics for tracking engagement and reach. ... read more about SocialPilot

14 Days

$25.5 Per month

United States

Hootsuite

Best Social Media Marketing and Management Tool

Hootsuite is one of the leading social media management platforms that revolutionizes how businesses approach their online presence. As a centralized hub, Hootsuite empowers users to schedule, manage, and analyze content across various social media channels seamlessly. With a user-friendly interface, it facilitates efficient social media planning and collaboration among team members. Hootsuite's ... read more about Hootsuite

30 Days

$23 Per month

Canada

CoSchedule Marketing Suite

Bring together your team, process, & projects with CoSchedule Marketing Suite.

CoSchedule Marketing Suite is a comprehensive software solution designed to streamline and enhance your marketing strategies. It offers a centralized platform that simplifies marketing campaign management, content creation, and social media coordination. With CoSchedule, you can effortlessly plan, schedule, and collaborate on your marketing projects, ensuring seamless teamwork. Its user-friendly ... read more about CoSchedule Marketing Suite

7 Days

$19 Per month

United States

Contently

Top content marketing platform for efficient content creation.

Contently is a versatile content marketing platform designed to simplify the creation and management of engaging brand stories. This user-friendly software empowers businesses to develop, publish, and optimize content for maximum impact. With features like content planning, collaboration tools, and editorial calendars, Contently facilitates seamless coordination among team members. It offers a ... read more about Contently

7 Days

Contact Vendor

United States

Scoop.it

Research and publish the best content

Scoop.it is a user-friendly content curation tool that helps people and businesses gather, organize, and share information effortlessly. Its straightforward interface allows users to create customized digital magazines by collecting content from diverse sources like articles and images. With Scoop.it, individuals can position themselves as experts in specific subjects, establishing credibility. ... read more about Scoop.it

7 Days

$14.99 Per month

United States

BuzzSumo

From tracking mentions, to finding creative content ideas, we've got you covered.

BuzzSumo is a versatile online tool that helps users analyze content trends across various platforms. With a user-friendly interface, it allows individuals and businesses to discover popular topics and influencers in their niche. Users can input keywords to find the most shared and engaging content, gaining insights into effective marketing strategies. BuzzSumo also aids in competitor analysis by ... read more about BuzzSumo

30 Days

$159 Per month

United Kingdom

Turtl

Digital documents that increase lead gen, demand gen and ABM.

Turtl is an innovative digital document creator designed to revolutionize how content is created, shared, and consumed. It offers a user-friendly interface that allows users to effortlessly craft visually stunning and interactive documents without the need for specialized design skills. Turtl's unique feature lies in its focus on reader engagement, offering dynamic elements like embedded ... read more about Turtl

7 Days

Contact Vendor

United Kingdom

ContentStudio

The easiest way to manage and grow your social channels

ContentStudio is a versatile content marketing and social media management tool designed for simplicity and efficiency. It empowers users to discover, plan, and publish engaging content across various platforms. With a user-friendly interface, ContentStudio makes content creation easy, offering a library of royalty-free stock images and articles for inspiration. The software's automation features ... read more about ContentStudio

14 Days

$20 Per month

United States

StoryChief

Finally, a Content Marketing Platform from Planning to Reporting

StoryChief is an amazing content marketing platform designed to simplify the content creation and distribution process. Ideal for teams and individuals, it centralizes the content workflow, enabling seamless collaboration. With its intuitive editor, users can create and edit articles effortlessly, and the platform supports multimedia elements. StoryChief facilitates efficient content distribution ... read more about StoryChief

Available

$80 Per month

Belgium

Optimizely Content Marketing Platform

Create exceptional content faster than ever

Optimizely Content Marketing Platform is a versatile tool created to enhance digital content creation and optimization. It empowers users to create, manage, and optimize content seamlessly across various digital channels. With user-friendly interfaces, it simplifies the content creation process, allowing even non-technical users to design engaging materials. The platform offers A/B testing ... read more about Optimizely Content Marketing Platform

7 Days

Contact Vendor

United States

Upland Kapost

Plan, produce, distribute, and analyze your marketing content —all in one place.

Upland Kapost is a robust software solution designed to streamline and optimize content marketing workflows for businesses. This platform facilitates efficient planning, creation, and distribution of content across various channels. Kapost's intuitive editorial calendar enables teams to organize and schedule content seamlessly, enhancing collaboration and ensuring timely publication. With its ... read more about Upland Kapost

7 Days

Contact Vendor

United States

Sitecore Content Hub

Take charge of your entire content lifecycle.

Sitecore Content Hub is a versatile software solution designed to streamline and optimize digital asset management and content creation processes. This platform acts as a central hub for organizing, collaborating on, and distributing digital content across various channels. With its user-friendly interface, teams can efficiently manage assets, ensuring consistency and brand compliance. Sitecore ... read more about Sitecore Content Hub

7 Days

Contact Vendor

United States

Curata Content Curation Software

The fastest way to find and share content gold.

Curata Content Curation Software is a powerful tool designed to simplify and enhance the content curation process for businesses. This platform allows users to discover, organize, and share relevant content seamlessly. With its user-friendly interface, Curata Content Curation Software enables easy content discovery, helping users stay informed about industry trends. The software's curation tools ... read more about Curata Content Curation Software

7 Days

Contact Vendor

United States

Content Marketing Software Buyer's Guide

What is Content Marketing Software?

Content marketing software is that software, which helps businesses to produce, store, distribute, and manage content effectively and efficiently. This software is critical for centralizing the entire content management and marketing process. Effective content marketing strategies require collaboration between multiple teams and managing complex deadlines. Content marketing software automates this process leading to better coordination, the achievement of tangible impacts, and reduces risks.

What are the Content Marketing Software features?

Content creation software is evolving every day and the expectations of businesses are also increasing. Listed here are some essential features that content marketing software should have in order to make your content strategy more effective and return-oriented:

› CONTENT CREATION: You may be in functioning in any industry and aiming to create content for local, national, or international consumers. The content marketing software should allow you to create unique and engaging content, which calls out to your prospective customers to take positive action in your favour. The best content marketing software also helps you in getting and analyzing data that will help you in effectively starting the process of content creation.

› E-MAIL MARKETING: Email marketing is the best way to reach consumers effectively and in a personalized way with immediate returns. The best content marketing software should have email features like group emails, scheduled messages, analyzing the behaviour of consumers, and personalized emails.

› SEARCH ENGINE OPTIMISATION: Having a good SEO ranking ensures traffic to your website resulting in the possibility of an increase in sales and engagement. Your content marketing software platform should have in-built SEO to support you with the most-used keywords, density calculation, automated XML sitemap submission, etc.

› INTEGRATION OF VARIOUS PLATFORMS: Content production is just one bit of the content marketing strategy. It is essential to distribute your content across various digital channels. Content creation software should allow you to integrate content distribution on various platforms like Twitter, Facebook, LinkedIn, etc.

› ASSESSMENT OF LEADS: The end objective of installing content marketing software is to increase the profitability of the business. A sure shot way to enhance profitability is by generating more leads and ensuring their conversion. The content creation software that you install should be able to integrate effectively with your customer relationship management teams or software so as to identify and convert the generated leads.

What are the benefits of Content Marketing Software?

Here are some of the most important advantages of the best content marketing software:

› EFFICIENT AND SIMPLIFIED PROCESSES: Content creation software simplifies your content marketing strategy right from the planning till the implementation process. By doing so, it helps you in saving resources, which can be utilized for achieving other business goals.

› BETTER COLLABORATION: Implementation of content marketing strategies requires collaboration and coordination between various teams like products, marketing, sales, and operations. This content marketing software platform helps improve efficiency, betters the communication, simplifies assignments, and allows multiple users to access the data thereby improving internal collaboration.

› MEASURE THE RETURNS ON INVESTMENTS: Content marketing software platform helps you in measuring the success of your content marketing strategies. Rather than the strategies becoming unending exercises, they help the strategies become more definite and measure their impact. They help you in setting KPIs (Key Performance Indicators) against which the success of the strategies can be measured.

What factors must be considered for buying the best Software?

Investing in content marketing software is a huge business decision. It requires a huge amount of investments as well as complete overhauling of your processes. Therefore, this decision should never be taken in a hurry. Consider these factors before investing:

› TIME: Since installing a content marketing software requires rejigging all your processes, you need to asses if you have the time for it before the start of your campaign. It requires a good time amount of time to install and integrate departments and processes with it.

› BUDGET: This is one of the most critical factors to be considered before deciding to invest in this software. You should dedicate budgets appropriately. Cutting on costs will only lead to shortfalls in the performance of your content marketing strategies.

› EASE OF USE: The content marketing software that you choose should not complicate the process. Instead, it should ease up and simplify the process through its features like text and image editing, analytics, embedment of media, real-time amendments, etc.

› ANALYTICS AND INSIGHTS: This is one of the most important factors to consider before investing in this software. This will go a long way in letting you asses the effectiveness of your content, campaigns, and the overall strategies. You can easily judge which kind of content engages your audiences and drives them to make a favourable purchase decision.

Content Marketing Software Cost

The pricing of Content marketing software depends on a number of factors- its features, brand name, compatibility with global technologies and networks, compatibility, etc. Broadly it ranges between $1250- $4000 per month. Since it is a huge investment, it is recommended to use the free basic version of the software before buying the entire software suite. This greatly helps in assessing the compatibility of the software with your existing systems and tools. This will also give you an idea about how comfortable are the actual users while using the software.

Investing in cheaper software with less number of features for saving on resources is not a good idea. The content that you push out establishes your brand in the market and the perception of consumers. Investing in low-quality software may jeopardize the reputation of your brand.

Conclusion

We hope that this article has been helpful in helping you understand the nuances and importance of content marketing software. With the advancements in digital technology, you cannot underscore the importance of content to attract new customers and engage with the existing ones in order to stay profitable and relevant for a long time. You should make an informed investment decision that should be based on clear assessment, customer references & reviews, and due diligence before purchasing this software. In case you feel overwhelmed by the multiple brands available with similar sounding features, we suggest you take guidance from unbiased online information sources that review and rate each software transparently.