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Constant Contact

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Constant Contact

"Small businesses and nonprofits often turn to Constant Contact when they want to manage email marketing without dealing with overly complex tools. It works well for sending newsletters, promotions, and event updates to a contact list. The interface is fairly straightforward, which makes it easier for teams without dedicated marketing staff to get started quickly. That said, businesses looking for deeper automation or advanced audience segmentation may find the options somewhat limited as their needs grow."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Constant Contact Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.7 / 5
Starting Price₹990 / month
Free Trial30 Days
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Constant Contact Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Constant Contact

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports social media advertising and posting, helping businesses extend their reach on various platforms. Users can also create and promote events, set up online surveys, and collect donations. The interface is straightforward, catering to both beginners and experienced marketers. Importantly, Constant Contact ensures high email deliverability rates and adheres to anti-spam regulations, maintaining the integrity of marketing campaigns. This tool is ideal for small businesses and organizations seeking to enhance their online engagement and communication with customers.
Company Constant Contact
Founded 1998
Headquarters United States
Employees 1000+

Support

Email Phone Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 10 languages available
Danish Dutch English French German Italian Norwegian Portuguese Spanish Swedish
Industries Served 4 industries available
Advertising & Marketing Computer Software Information Technology & Services Internet

Why Choose Constant Contact

Problem it Solves

  • Problem it Solves Simplifying Email Marketing For Small Businesses To Enhance Customer Engagement

Target Users

  • Target Users Small Business Owners
  • Target Users Marketing Professionals
  • Target Users Nonprofit Organizations
  • Target Users Event Planners
  • Target Users E-commerce Businesses

Core Use Case

  • Core Use Case Create Email Campaigns
  • Core Use Case Manage Contact Lists
  • Core Use Case Track Campaign Performance
  • Core Use Case Automate Marketing Tasks
  • Core Use Case Engage With Customers

USP

  • USP Effortlessly Engage Your Audience With Powerful Email Marketing

Pros

  • Pros Drag-and-drop email builder works well for non-technical marketers
  • Pros Hundreds of templates cover most industries without feeling generic
  • Pros Contact list management handles segmentation cleanly across large audiences
  • Pros Event marketing tools built directly into the platform
  • Pros Social media scheduling saves switching between separate tools constantly
  • Pros Reporting dashboard gives clear open and click data at a glance
  • Pros New users get up and running in under 20 minutes
  • Pros Phone and chat support actually responds faster than most competitors

Cons

  • Cons Automation workflows feel limited compared to similarly priced competitors
  • Cons Template editor becomes frustrating when making precise design adjustments
  • Cons Reporting depth falls short for data-driven marketing teams
  • Cons Cost climbs noticeably as contact lists grow over time
Editorial Buyer Guidance

Who Is Constant Contact Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Simplifying Email Marketing For Small Businesses To Enhance Customer Engagement

Target Users

  • Small Business Owners
  • Marketing Professionals
  • Nonprofit Organizations
  • Event Planners
  • E-commerce Businesses

Core Use Cases

  • Create Email Campaigns
  • Manage Contact Lists
  • Track Campaign Performance
  • Automate Marketing Tasks
  • Engage With Customers

Unique Selling Point

Effortlessly Engage Your Audience With Powerful Email Marketing

Strengths and Limitations

Constant Contact Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Drag-and-drop email builder works well for non-technical marketers
  • Hundreds of templates cover most industries without feeling generic
  • Contact list management handles segmentation cleanly across large audiences
  • Event marketing tools built directly into the platform
  • Social media scheduling saves switching between separate tools constantly
  • Reporting dashboard gives clear open and click data at a glance
  • New users get up and running in under 20 minutes
  • Phone and chat support actually responds faster than most competitors
!

Cons

  • Automation workflows feel limited compared to similarly priced competitors
  • Template editor becomes frustrating when making precise design adjustments
  • Reporting depth falls short for data-driven marketing teams
  • Cost climbs noticeably as contact lists grow over time
Category-Based Capabilities

Constant Contact Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Email Management Software 24 selected features Open category ↗ ⌄
Email Tracking Contact Management Auto-Responders Signature Management Spam Blocker Email Marketing Customer Segmentation Alerts/Notifications Email Monitoring Chat/Messaging Routing Canned Responses Whitelisting/Blacklisting Search/Filter Drag & Drop Campaign Management Shared Inboxes Inbox Management Response Management Email Templates Queue Management Email Distribution Collaboration Tools Prioritization
Campaign Management Software 27 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management
Landing Page Software 31 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library
Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Content Marketing Software 22 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Lead Generation Software 31 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring
Social Media Marketing Software 31 selected features Open category ↗ ⌄
Automated Publishing Campaign Analytics Commenting/Notes Tagging Contact Management Social Media Monitoring Performance Metrics Campaign Planning Multi-Campaign Content Management Social Promotion Multi-Channel Marketing Image Library Post Scheduling Email Marketing Conversion Tracking Campaign Management Drag & Drop Reporting/Analytics Engagement Tracking Multi-Channel Management Content Library AB Testing Multi-Account Management Social Media Integration Calendar Management Trend Analysis Customer Segmentation Keyword Filtering Automated Scheduling Click Tracking
Contact Management Software 26 selected features Open category ↗ ⌄
Search/Filter Pipeline Management Social Media Integration Data Import/Export Prospecting Tools Task Management Customer Database Campaign Management Lead Nurturing Segmentation Email Management CRM Sales Forecasting Contact Management Calendar Management Document Storage Drag & Drop Collaboration Tools Lead Management Sales Pipeline Management Lead Distribution Email Marketing Opportunity Management Data Synchronization Interaction Tracking Lead Capture
SMS Marketing Software 31 selected features Open category ↗ ⌄
Contact Management Interaction Tracking Text-to-Win Mobile Keywords SMS Messaging Message Personalization Campaign Management Customer Segmentation Multi-Campaign Automated Responses Reporting/Analytics Communication Management Scheduled Messaging Polls/Voting Mass Texting MMS Contact Database Chat/Messaging Campaign Planning 2-Way Messaging Live Chat Engagement Tracking Mobile Coupons SMS Marketing Alerts/Notifications Compliance Management Reputation Management Multi-Language QR Codes Reminders Open Rate Tracking
Survey Software 30 selected features Open category ↗ ⌄
URL Customization Offline Response Collection Feedback Management Template Management Email Marketing Reporting/Analytics Multi-Language Data Import/Export Real Time Data Engagement Tracking Question Piping Data Analysis Tools Activity Dashboard Customer Segmentation Question Library Survey Builder Customizable Questions Randomization Support Audio/Images/Video Site Intercept Survey Question Branching Multi-Channel Distribution Drag & Drop Social Media Integration Skip Logic Response Validation Pulse Surveys Access Controls/Permissions Visual Analytics Alerts/Notifications
All-in-One Marketing Platform Software 7 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing
Email Tracking Software 12 selected features Open category ↗ ⌄
Audience Targeting Real-Time Notifications Email Templates Team Management Click Tracking Event Triggered Actions Contact Management Location Tracking Email Management Activity Dashboard Campaign Management Email Distribution
Event Marketing Software 12 selected features Open category ↗ ⌄
Audience Targeting Location-Based Marketing Email Marketing Registration Management Reporting/Analytics Promotions Management Website Management Event Calendar Customizable Branding Landing Pages/Web Forms Surveys & Feedback Social Promotion
Lead Nurturing Software 10 selected features Open category ↗ ⌄
A/B Testing Performance Metrics Lead Notifications Lead Segmentation Personalization Lead Qualification Lead Capture Drip Campaigns Campaign Management Pipeline Management
Social Media Management Software 17 selected features Open category ↗ ⌄
Engagement Tracking Tagging Image Library Customer Engagement @mentions Reporting/Analytics Keyword Tracking Brand Tracking Post Scheduling Alerts/Notifications Automated Publishing Multi-Account Management Social Media Integration Campaign Management Multi-Campaign Collaboration Tools Calendar Management
Transactional Email Software 16 selected features Open category ↗ ⌄
A/B Testing Autoresponders List Management Customer Segmentation Dynamic Content Contact Database Reporting/Analytics Event Triggered Actions Template Management Email Tracking API Click Tracking Third-Party Integrations Email Management Message Personalization Simple Mail Transfer Protocol (SMTP)
CRM Software 29 selected features Open category ↗ ⌄
Referral Tracking Mobile Access Lead Qualification Contact Database Sales Pipeline Management Territory Management Quotes/Estimates Customizable Fields Calendar/Reminder System Marketing Automation Task Management Interaction Tracking Social Media Integration Pipeline Management Lead Capture Forecasting Contact Management Email Management Lead Generation Workflow Management Activity Dashboard Internal Chat Integration Segmentation Alerts/Notifications Document Storage Lead Management Reporting/Analytics Data Import/Export AI/Machine Learning
Connected Applications

Constant Contact Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 11 integrations
Pricing Information

Constant Contact Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Flat Rate
Preferred Currency INR (₹)
Free Trial 30 Days
Free Version Not available
Payment Frequency Not available
Pricing Page ↗ Trial Page ↗ Request Demo ↗
Lite
₹990 Per Month
Standard
₹2888 Per Month
Premium
₹6600 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Constant Contact Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Constant Contact Review ↗
4.7
Based on 67 approved reviews
5 stars 76%
4 stars 23%
3 stars 1%
2 stars 0%
1 star 0%
Theresa M.
Theresa M. General Manager

Smooth and positive experience

I had a great experience with constant contact

Reviewed on December, 2024
Sarah F.
Sarah F. Owner

Constant Contact - My review

It is user-friendly platform but could benefit from a wider variety of ready-to-use email templates.

Reviewed on November, 2024
Carolyne M.
Carolyne M. Owner

I just like Constant Contact!

I like Constant Contact because setting up and launching campaigns didn’t take long, and the template library made it even easier. The interface is user-friendly, and the system is straightforward.

Reviewed on September, 2024
Tatsiana Z.
Tatsiana Z. ESL Advisor

5 star rated software

I gave CC an overall 5-star rating because the outcome is excellent and it’s very easy to use, especially for beginners like me. Creating a newsletter was straightforward and didn’t require much effort.

Reviewed on July, 2024
John Mark C.
John Mark C. Digital Marketing

Streamlined Marketing Efforts

Constant Contact integrates smoothly with various third-party apps like e-commerce platforms, CRM tools, and social media, which really boosts its overall functionality and streamlines marketing efforts.

Reviewed on June, 2024
Deidre J.
Deidre J. Sr. Pastor

Constant Contact Review

I really liked the software and found it useful, but I was disappointed that I couldn’t afford to keep using it. I only tried the free trial, and I quickly maxed it out by using the bulk email feature. Unfortunately, the cost was too high for my small email list when I was just getting started, so I had to stop before fully exploring its potential.

Reviewed on June, 2024
Yerson C.
Yerson C. Communications Director

Constant Contact has been a valuable tool

Constant Contact significantly boosts my marketing capabilities by making communication more stable and immediate which enhances my overall efficiency. It helps me maintain strong customer relationships with impactful interactions.

Reviewed on April, 2024
Caitlin S.
Caitlin S. CEO

Helpful tool for my email needs

With Constant Contact, it is easy to create visually appealing emails that actually get read. Most of the features feel intuitive and straightforward to use, making the process smooth.

Reviewed on January, 2024
Rahul K.
Rahul K. Manager

Solid Email Marketing Tool

I like Constant Contact because it offers a great balance of simplicity and useful features. Designing templates is straightforward, and I find it easy to import and manage my contacts through lists and segments.

Reviewed on January, 2024
Art S.
Art S. FOUNDER CIO

it’s an easy-to-use tool that fits my purposes perfectly

Constant Contact makes it simple for me to create newsletters and email blasts, as well as post on multiple social media platforms with just a few clicks. It really supports my nonprofit mission by streamlining communication and promotion efforts.

Reviewed on January, 2024
Cole P.
Cole P. Marketing Strategist

I like Constant Contact!

I like Constant Contact for its simplicity and ease of use. It’s straightforward to get started, and I appreciate being able to create templates that my team can easily use.

Reviewed on January, 2024
David M.
David M. Lead analytics consultant

Constant Contact is a fantastic platform

I can now make data-driven decisions and enhance my engagement strategies thanks to this fantastic platform known as 'Constant Contact'. With its vast library of expertly crafted templates, I’m able to launch campaigns quickly and address various needs. The comprehensive analytics dashboard helps me better understand open and click-through rates by providing actionable insights.

Reviewed on December, 2023
Pricila R.
Pricila R. Founder

Solid marketing tool that can be improved more

I’m really glad I found Constant Contact because it has made my email marketing much easier. The platform is user-friendly and serves as an all-in-one solution for generating marketing campaigns. However, I do wish there were more customization options available for the templates, as well as enhanced agency features to better support me in managing multiple accounts.

Reviewed on November, 2023
Melanie M.
Melanie M. Blogger

Great app

It is great for new owners like me offering flexibility to grow my list at my own pace and send campaigns as often as I want. I do wish it had better product promotion options and more varied templates beyond the clean, business style.

Reviewed on November, 2023
Kelly C.
Kelly C. Development and Communications Mgr.

CC Review

The interface is fairly user-friendly, though I’ve noticed that text and photo spacing sometimes shifts between what I save and what recipients see, which has been a persistent issue.

Reviewed on October, 2023
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Frequently Asked Questions

Constant Contact FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports social media advertising and posting, helping businesses extend their reach on various platforms. Users can also create and promote events, set up online surveys, and collect donations. The interface is straightforward, catering to both beginners and experienced marketers. Importantly, Constant Contact ensures high email deliverability rates and adheres to anti-spam regulations, maintaining the integrity of marketing campaigns. This tool is ideal for small businesses and organizations seeking to enhance their online engagement and communication with customers.

  • No, Constant Contact does not offer a free version.

  • Yes, Constant Contact offers a free trial.

  • No, Credit Card details are not required for the Constant Contact trial.

  • Constant Contact offers the following pricing plans & packages:

    Lite

    ₹990 Per Month

    Standard

    ₹2888 Per Month

    Premium

    ₹6600 Per Month

  • Yes, Constant Contact offers an API.

  • Constant Contact can be integrated with the following applications:

    • Salesforce Sales Cloud , QuickBooks Online , Wix , WordPress.com , Squarespace , SurveyMonkey , Eventbrite , Shopify , WooCommerce , Zapier , Google Analytics

  • Constant Contact offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • Constant Contact offers training with the following options:
    • Webinar , Documentation

  • Constant Contact supports the following languages:
    • Danish , Dutch , English , French , German , Italian , Norwegian , Portuguese , Spanish , Swedish

  • Following are the typical users of the Constant Contact:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Constant Contact supports the following deployment:
    • Cloud Hosted

  • Constant Contact supports the following devices and operating systems:
    • Web-Based , iPhone , Android
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