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Wix

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Wix

"Building a website without hiring a developer is one of the main reasons businesses turn to Wix. The drag-and-drop editor makes it easy for small teams to create and manage a professional-looking site on their own. It works well for service businesses, freelancers, and online stores that need a quick online presence. That said, businesses expecting heavy traffic or needing highly custom site functionality may find the platform limiting as they grow."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Wix Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.6 / 5
Starting Price₹1,800 / month
Free TrialNot available
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersIsrael
✎
Buyer Contribution

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Product Overview

Wix Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Wix

Wix is a user-friendly website-building platform that empowers individuals and businesses to create professional-looking websites without coding skills. With its drag-and-drop interface, users can easily customize templates, add content, and design layouts. Wix offers a range of features, including an app market for additional functionalities. It caters to diverse needs, from personal blogs to e-commerce sites, providing hosting services and domain options. Wix stands out for its flexibility, enabling users to adjust elements freely. Its intuitive nature makes it accessible for beginners, while its advanced options satisfy more experienced users. In essence, Wix simplifies website creation, offering a versatile and straightforward solution.
Company Wix
Founded 2006
Headquarters Israel
Employees 1000+

Support

Email Phone Chat Knowledge Base

Training

Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 17 languages available
Chinese Czech Danish English French German Hindi Indonesian Italian Japanese Korean Portuguese Russian Spanish Thai Turkish Vietnamese
Industries Served 1 industry available
Information Technology & Services

Why Choose Wix

Problem it Solves

  • Problem it Solves Simplifies Website Creation For Users Without Technical Skills

Target Users

  • Target Users Small Business Owners
  • Target Users Entrepreneurs
  • Target Users Freelancers
  • Target Users Creative Professionals
  • Target Users E-commerce Retailers

Core Use Case

  • Core Use Case Create Stunning Websites
  • Core Use Case Customize Design Elements
  • Core Use Case Manage Online Stores
  • Core Use Case Optimize For Search Engines
  • Core Use Case Integrate Third-party Apps

USP

  • USP Create Stunning Websites Effortlessly With Wix's Intuitive Platform

Pros

  • Pros Drag-and-drop editor genuinely requires zero coding knowledge to use,Hundreds of designer-made templates cover nearly every industry niche,Free plan lets beginners build and publish without spending anything,Built-in SEO tools guide even non-technical users through optimization,App Market adds real functionality like bookings, chat, and stores,Wix ADI builds a starter site automatically in under five minutes,Mobile editor lets you fine-tune how pages look on phones

Cons

  • Cons Template switching requires a full site rebuild to change designs,Advanced SEO controls stay buried under multiple menu layers,Free plan displays Wix branding prominently across published sites,Performance slows noticeably once pages carry heavy media loads
Editorial Buyer Guidance

Who Is Wix Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Simplifies Website Creation For Users Without Technical Skills

Target Users

  • Small Business Owners
  • Entrepreneurs
  • Freelancers
  • Creative Professionals
  • E-commerce Retailers

Core Use Cases

  • Create Stunning Websites
  • Customize Design Elements
  • Manage Online Stores
  • Optimize For Search Engines
  • Integrate Third-party Apps

Unique Selling Point

Create Stunning Websites Effortlessly With Wix's Intuitive Platform

Strengths and Limitations

Wix Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Drag-and-drop editor genuinely requires zero coding knowledge to use
  • Hundreds of designer-made templates cover nearly every industry niche
  • Free plan lets beginners build and publish without spending anything
  • Built-in SEO tools guide even non-technical users through optimization
  • App Market adds real functionality like bookings
  • chat
  • and stores
  • Wix ADI builds a starter site automatically in under five minutes
  • Mobile editor lets you fine-tune how pages look on phones
!

Cons

  • Template switching requires a full site rebuild to change designs
  • Advanced SEO controls stay buried under multiple menu layers
  • Free plan displays Wix branding prominently across published sites
  • Performance slows noticeably once pages carry heavy media loads
Category-Based Capabilities

Wix Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Knowledge Management Software 26 selected features Open category ↗ ⌄
Cataloging/Categorization Knowledge Base Management Single Sign On Communication Management SSL Security Text Editing Activity Tracking Social Media Integration Access Controls/Permissions Decision Support Document Management Collaboration Tools Drag & Drop Live Chat Surveys & Feedback Self Service Portal Alerts/Notifications Full Text Search Commenting/Notes Discussions/Forums Tagging Widgets Content Management Content Library Multi-Language Calendar Management
Landing Page Software 31 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library
Content Marketing Software 22 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing
Event Management Software 25 selected features Open category ↗ ⌄
Payment Processing Budgeting/Forecasting Weddings/Parties Badge Management Room Block Management Discount Management Sponsorship Management Attendee Management Website Management Email Marketing Social Promotion Barcode/Ticket Scanning Registration Management Volunteer Management Credit Card Processing Contact Management Conferences/Conventions Reporting/Analytics Support Ticket Management Event Scheduling Exhibit/Vendor Management Calendar Management Ticketing Speaker Management Expense Tracking
Fitness Software 31 selected features Open category ↗ ⌄
Wait List Management Event Management Reminders Attendance Tracking Billing & Invoicing Customer Database Recurring/Subscription Billing Communication Management Inventory Management Website Integration SMS Messaging Booking Management Self Check-in/Check-out Calendar Management Activity Tracking Membership Management Electronic Payments Client Management Discount Management Online Booking Registration Management Email Marketing Employee Management Marketing Automation Automated Scheduling Customer Accounts Instructor Management Contract/License Management Class Management Client Portal Member Communication
Reservation Software 32 selected features Open category ↗ ⌄
Customer Support Activities Booking Website Integration Access Controls/Permissions Inventory Management Multi-Language Booking Notes Booking Management Multi-Location Alerts/Notifications Appointment Management CRM Availability Management Event Scheduling Price/Margin Management Payment Processing Rate Management Calendar Management Discount Management Customer History Real Time Updates Ratings/Reviews Channel Management Online Booking Social Media Integration Promotions Management Reporting/Analytics Billing & Invoicing Room Booking Group Reservations SMS Messaging Dynamic Pricing
Content Management Software (CMS) 23 selected features Open category ↗ ⌄
Image Editing Search/Filter Calendar Management Content Publishing Options Customizable Templates Drag & Drop Website Management Activity Dashboard Audio File Management Electronic Forms Reporting & Statistics Metadata Management Version Control Document Management Customizable Branding WYSIWYG Editor Text Editing Content Library SEO Management Video Support Multi-Language Engagement Tracking Collaboration Tools
eCommerce Software 30 selected features Open category ↗ ⌄
Shipping Management Multi-Store Activity Dashboard Order Tracking Customer Accounts Promotions Management Returns Management Multi-Channel Management Loyalty Program Multi-Channel Marketing CRM Website Management Data Synchronization Email Marketing Kitting Content Management Sales Orders SEO Management Multi-Currency Inventory Management Campaign Management Order Management Multi-Location Shopping Cart Electronic Payments Credit Card Processing Reviews Management Data Security Discount Management Purchase Order Management
Issue Tracking Software 27 selected features Open category ↗ ⌄
Issue Scheduling Customizable Reports Real Time Notifications Chat/Messaging Help Desk Management Assignment Management Task Management Collaboration Tools Role-Based Permissions Commenting/Notes Ticket Management Alerts/Notifications Projections Multi-Channel Communication Recurring Issues Issue Tracking Knowledge Base Management Email Management Support Ticket Tracking Monitoring Project Management Issue Auditing Prioritization Task Progress Tracking Self Service Portal Surveys & Feedback SLA Management
SEO Software 31 selected features Open category ↗ ⌄
Website Analytics User Management Advertising Management Keyword Rank Tracking Visual Analytics Campaign Management Conversion Rate Optimization Performance Management WYSIWYG Editor Google Analytics Integration SEO Management Website Management ROI Tracking Campaign Analytics Link Management Performance Metrics Multi-Campaign Email Marketing Competitive Analysis Audit Management Monitoring Multi-Location Content Management Keyword Research Tools Keyword Tracking Landing Pages Click Tracking Backlink Monitoring Web Traffic Reporting Social Media Integration Real Time Notifications
Appointment Scheduling Software 20 selected features Open category ↗ ⌄
Automated Scheduling Appointment Management Customer Database Credit Card Processing Client Portal Electronic Payments Billing & Invoicing Recurring Appointments Client Management Online Payments Calendar Management Multi-Location SMS Messaging Group Scheduling Online Booking Website Integration Availability Management Mobile Access Booking Management Email Management
Blog Software 22 selected features Open category ↗ ⌄
SEO Management Search/Filter Template Management Post Management Content Management Landing Pages/Web Forms Calendar Management Collaboration Tools Social Media Integration Drag & Drop Content Library Customizable Templates Website Management Activity Dashboard Image Library WYSIWYG Editor Video Management Customizable Branding Website Analytics Post Scheduling Content Publishing Options Website Hosting
Calendar Software 12 selected features Open category ↗ ⌄
Calendar Management Color Codes/Icons Collaboration Tools Calendar Sync Scheduling Room Booking Task Management Address Book Email Management Calendar/Reminder System Event Management Website Integration
Catalog Management Software 15 selected features Open category ↗ ⌄
Catalog Creation Search/Filter Product Data Management Database Publishing Inventory Management Pricing Management Content Management Product Comparison Categorization/Grouping Customization Data Synchronization Document Management eCommerce Management Content Library Cataloging/Categorization
Event Booking Software 27 selected features Open category ↗ ⌄
Online Registration Social Promotion Event Ticketing Social Media Integration Confirmation/Reminders Website Management Third-Party Integrations Visitor Registration Wait List Management Registration Management Alerts/Notifications Online Payments Activity Dashboard Marketing Automation Customizable Branding Electronic Payments Barcode/Ticket Scanning Attendee Management Reporting & Statistics Customizable Forms Event Management Promotions Management Mobile Access Event Calendar Event Scheduling Booking Management Communication Management
Mobile Content Management System Software 17 selected features Open category ↗ ⌄
Templates Content Management Offline Access Collaboration Tools Version Control Approval Process Control Data Capture and Transfer File Sharing Document Management Mobile Capture Customizable Templates Secure Data Storage Data Synchronization Access Controls/Permissions Search/Filter Mobile Access Artificial Intelligence
Scheduling Software 21 selected features Open category ↗ ⌄
Real-time Scheduling Online Booking Reporting & Statistics Availability Management Group Scheduling Automated Scheduling Multi-Location Self Service Portal Calendar Management Customer Database Timesheet Management Access Controls/Permissions Room Booking Appointment Scheduling Calendar Sync Alerts/Notifications Third-Party Integrations Mobile Access Reminders Booking Management Task Scheduling
Small Business eCommerce Software 13 selected features ⌄
Order Management Inventory Management Shopping Cart Promotions Management Email Marketing Cataloging/Categorization SEO Management Mobile Commerce Website Management For Small Businesses Payment Options Mobile Access Template Management
Website Builder Software 23 selected features Open category ↗ ⌄
Online Store Builder Website Management SEO Management Reporting/Analytics Design Management Widgets Landing Pages/Web Forms Real Time Editing Drag & Drop Shopping Cart Pre-built Templates Survey Builder Media Library Content Management Data Import/Export Auto Update Online Booking Tools Customizable Templates Customizable Branding Access Controls/Permissions Custom Domains Website Hosting Artificial Intelligence
Connected Applications

Wix Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 12 integrations
Pricing Information

Wix Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Flat Rate
Preferred Currency INR (₹)
Free Trial Not available
Free Version Not available
Payment Frequency Not available
Pricing Page ↗
Light
₹1,800 Per Month
Business
₹900 Per Month
Core
₹500 Per Month
Light
₹250 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Wix Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Wix Review ↗
4.6
Based on 14 approved reviews
5 stars 61%
4 stars 39%
3 stars 0%
2 stars 0%
1 star 0%
Kibamba S.
Kibamba S. Presenter

Flexible and Budget-Friendly Website Builder

I love that Wix offers a wide range of pricing plans to suit different budgets, including a free option for creating basic websites. It makes building a site easy and accessible for everyone.

Reviewed on November, 2024
Sarab N.
Sarab N. Administrative and Accounting Assistant

Wix is Perfect for First-Time Website Builders

I really enjoyed the ready-made templates. Just adding my own photos and text made it feel personal and unique. Getting started was simple, and I loved being able to save and preview changes before publishing. Wix is easy to use, reasonably priced, and lets you create a beautiful website that gets noticed.

Reviewed on September, 2024
Oni F.
Oni F. Mobile App Developer

Wix Makes Website Building Fun and Easy

Wix turns website design into a creative and enjoyable experience rather than a chore. Its drag-and-drop editor makes building a site simple, even for someone with no coding experience. The platform offers a wide range of templates, giving plenty of room to get creative and design an attractive website quickly.

Reviewed on September, 2024
Carolyne Q.
Carolyne Q. Owner

Wix Works Well for Beginners Without Coding Skills

I tried Wix as an alternative to Optimize Press and used it for a few months. It felt a bit limited for me since I’m used to coding and designing pages exactly how I want, but that’s not really a flaw—Wix does a fantastic job for what it’s made for. It’s simple, easy to use, and includes hosting, making it ideal for small business owners or self-employed users with no technical web skills.

Reviewed on August, 2024
Gabe W.
Gabe W. CEO

Easy to Use with Excellent Support

I really enjoy how simple Wix Studio is to use. I set up my site to look great without much effort and even got my SEO sorted easily. The occasional tips and recommendations help me improve my online presence, and I feel proud when visitors check out my site. The products are solid, and the customer support is top-notch.

Reviewed on August, 2024
Oscar A.
Oscar A. Owner

Wix Makes Website Design Simple

My experience with Wix has been great. I was able to create an attractive website for a work presentation with minimal effort, and it looked fantastic. The platform is very user-friendly, and the templates are both beautiful and easy to work with.

Reviewed on May, 2024
Himanshu C.
Himanshu C. Growth Manager

Easy Way to Create Your Online Presence

Wix makes building a website simple and accessible, even if you have no technical experience. Its drag-and-drop interface is intuitive, and there are hundreds of customizable templates to suit any style. The platform offers flexible pricing, including a free plan to get started, along with built-in SEO tools to help your site get noticed. Wix also supports e-commerce, letting you accept payments, manage orders, and ship products, all while ensuring your site looks great on any device. Plus, with access to over 200 apps in the Wix App Market, you can easily add extra features for marketing, social media, and online sales.

Reviewed on February, 2023
Emmanuel Z.
Emmanuel Z. Web site designer

Wix Site Builder: Simple and User-Friendly

My experience with Wix has been fantastic. I really enjoy how easy it is to use the ready-made templates, and customizing them is a breeze. The design management tools make it simple to create and integrate websites for clients, making the whole process smooth and enjoyable.

Reviewed on October, 2022
Jyoti P.
Jyoti P. Massage Therapist

Reliable and fairly easy to use

Wix has been a fantastic tool for me. I moved from hiring an expensive website designer to creating everything myself, and it’s been very dependable. The platform is fairly easy to use, though it takes some time to get the hang of it. The tutorials are clear and helpful, and while the online classes can be a bit overwhelming, the wide selection of modern designs, built-in SEO tools, and mobile preview feature make building your own site much simpler and more efficient.

Reviewed on August, 2022
Philani Z.
Philani Z. Investment Professional

Wix: A Versatile Website and Ecommerce Builder

Wix is incredibly flexible, and even after creating several websites with it, I feel like I’ve only scratched the surface of what it can do. The platform allows you to choose your own approach, whether using Wix ADI for a quick, questionnaire-based setup or Wix Editor for full control with over 800 customizable templates. It’s easy to experiment, and before long, you can build completely personalized websites. The templates are beautifully designed, elements can be animated, hundreds of apps can be added, and features like automatic backups and strong business tools make it a solid choice for any website or online store.

Reviewed on June, 2022
Desiree D.
Desiree D. Blogger

Professional websites made easy

My experience with Wix has been fantastic. It was the first platform I used when starting my business, and it really helped me learn important things about running a business that I still use today. I loved how simple and step-by-step it made the process of building the website I wanted for my company.

Reviewed on May, 2022
suraj R.
suraj R. project engineer

Wix is perfect for people!

Wix is perfect for people with little to no coding knowledge, allowing them to design websites effortlessly. With its built-in hosting, it removes the usual complications of web design and lets you create and manage your site from anywhere at any time. The best part is that it even offers a free website builder option, making it accessible for everyone.

Reviewed on May, 2022
Zandrich F.
Zandrich F. CMO

Wix is A Reliable Platform for Web Development

I’ve been using Wix since 2012, and it’s been an amazing tool for both learning and building websites. As a freelancer, I could combine my HTML knowledge with Wix to quickly create clean, functional sites for clients, saving time and money. More recently, I’ve used it to establish online presence for my startups and have been very satisfied with its reliability. Wix is perfect for users without web development experience, making it easy to create professional websites and helping small businesses and entrepreneurs get online quickly and efficiently.

Reviewed on May, 2021
Caleb Z.
Caleb Z. PhD Student / Researcher

Excellent for Visual Creators

My overall experience with Wix has been very positive. It makes building visually appealing websites quick and easy, especially for creative users like photographers, musicians, and lifestyle bloggers. While it’s not quite as perfect for technical users like programmers or engineers, it still works well. Wix offers a wide variety of high-quality templates that you can customize without any coding, adding text, media, and widgets through an intuitive editor. Setting up a domain is straightforward, and they host your site, so you don’t need to worry about technical details.

Reviewed on May, 2020
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Frequently Asked Questions

Wix FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Wix is a user-friendly website-building platform that empowers individuals and businesses to create professional-looking websites without coding skills. With its drag-and-drop interface, users can easily customize templates, add content, and design layouts. Wix offers a range of features, including an app market for additional functionalities. It caters to diverse needs, from personal blogs to e-commerce sites, providing hosting services and domain options. Wix stands out for its flexibility, enabling users to adjust elements freely. Its intuitive nature makes it accessible for beginners, while its advanced options satisfy more experienced users. In essence, Wix simplifies website creation, offering a versatile and straightforward solution.

  • No, Wix does not offer a free version.

  • No, Wix does not offer any free trial.

  • Wix offers the following pricing plans & packages:

    Light

    ₹1,800 Per Month

    Business

    ₹900 Per Month

    Core

    ₹500 Per Month

    Light

    ₹250 Per Month

  • Yes, Wix offers an API.

  • Wix can be integrated with the following applications:

    • QuickBooks Online , Mailchimp , Google Workspace , HubSpot CRM , Slack , Zoom Meetings , Microsoft Outlook , Zapier , Google Analytics , Twitter/X , Pinterest , TikTok

  • Wix offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • Wix offers training with the following options:
    • Documentation

  • Wix supports the following languages:
    • Chinese , Czech , Danish , English , French , German , Hindi , Indonesian , Italian , Japanese , Korean , Portuguese , Russian , Spanish , Thai , Turkish , Vietnamese

  • Following are the typical users of the Wix:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Wix supports the following deployment:
    • Cloud Hosted

  • Wix supports the following devices and operating systems:
    • Web-Based , iPhone , Android
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