Best Email Marketing Software

Today’s marketing is much more than just pitching an offer, and email marketing software is your one-stop solution to meet high-quality standards. The software involves appealing templates, drag-drop features, photo editing, and responsive formatting that are a part of the email builder, which auto-generates campaign emails, provides a preview, and auto-saves for future requirements. Email marketing software prepares segmented mailing lists for different categories of receivers to ensure content is targeted based on interest. With the merge tag feature, variables of the message are ...

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List of Best Email Marketing Software

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot Marketing Hub is an all-in-one marketing software designed to assist businesses in growing their online presence. It features email marketing tools for creating and sending targeted campaigns. The platform offers SEO tools to enhance website visibility. Social media management tools within HubSpot enable scheduling and monitoring of posts across platforms. The software includes a content ... read more about HubSpot Marketing Hub

7 Days

$800 Per month

United States

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports ... read more about Constant Contact

Available

$10 Per month

United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by ... read more about Mailchimp

Available

$6.89 Per year

United States

Bitrix24

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly ... read more about Bitrix24

15 Days

$49 Per month

United States

Zoho Campaigns

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time.

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social ... read more about Zoho Campaigns

14 Days

$3 Per month

India

Brevo Marketing Platform

Drive conversions with multi-channel campaigns and marketing automation.

Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences ... read more about Brevo Marketing Platform

7 Days

$9 Per month

France

Keap

Leading small business CRM and automation platform

Keap is a versatile customer relationship management (CRM) software designed for small businesses, offering an array of features to streamline client interactions and business processes. It includes advanced automation for tasks and marketing, helping users efficiently manage emails, appointments, and follow-ups. Its sales pipeline management tool ensures effective tracking of prospects and deals... read more about Keap

14 Days

$249 Per month

United States

EmailOctopus

Email marketing made easy

EmailOctopus is an email marketing tool designed for simplicity and efficiency. It allows users to create and send email campaigns, newsletters, and automated messages. The platform offers customizable templates, making it easy to design professional-looking emails. It integrates with various third-party applications, enhancing its versatility. EmailOctopus provides detailed analytics, helping ... read more about EmailOctopus

7 Days

$9 Per month

United Kingdom

Drip

Customer-Centric Marketing Automation Platform

Drip, the innovative online platform, revolutionizes email marketing for businesses. With its user-friendly interface and robust features, Drip empowers companies to create, automate, and personalize their email campaigns effortlessly. This versatile tool allows you to segment your audience, ensuring that your messages reach the right people at the right time. Drip's intuitive drag-and-drop editor... read more about Drip

14 Days

$39 Per month

United States

WebEngage

Full-Stack Customer Engagement and Retention Platform

WebEngage is a multi-channel marketing automation software that empowers businesses to create more personalized and effective customer engagement strategies. It focuses on enhancing user experience across various digital platforms including email, SMS, in-app messages, and web notifications. With its robust segmentation and targeting capabilities, WebEngage allows marketers to deliver highly ... read more about WebEngage

7 Days

Contact Vendor

India

Freshmarketer

Grow your e-commerce with a powerful Marketing CRM Software.

Freshmarketer is an innovative and user-friendly marketing automation tool designed to enhance digital marketing efforts. It offers a comprehensive suite of features, including email marketing, conversion rate optimization, and web analytics, all integrated into a single platform. The software's standout capability is its automation engine, which simplifies complex marketing workflows and enables ... read more about Freshmarketer

NA

$17.99 Per month

United States

Ontraport

The marketing and sales platform for growing businesses.

Ontraport is a comprehensive business automation software designed for small to medium-sized businesses. It combines CRM, email marketing, and e-commerce functionalities in one platform. Key features include lead capture and management, helping businesses track customer interactions and sales. Ontraport offers automated marketing campaigns, making it easier to engage customers with targeted ... read more about Ontraport

NA

$24 Per month

United States

Pipedrive

Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it ... read more about Pipedrive

NA

Contact Vendor

United States

Campaign Monitor by Marigold

Drive results with unforgettable email marketing.

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing ... read more about Campaign Monitor by Marigold

7 Days

Contact Vendor

United States

GetResponse

Professional Email Marketing for Everyone

GetResponse is a versatile email marketing software tailored for small to medium-sized businesses. It simplifies creating engaging emails with its drag-and-drop email editor and a wide array of customizable templates. The software excels in automation, offering tools for autoresponders and triggered emails, which significantly improve marketing efficiency. GetResponse's standout feature is its ... read more about GetResponse

30 Days

$15.56 Per month

Poland

SendX

Powerful email marketing software to send campaigns, build your list, and automate your marketing.

SendX is an effective and budget-friendly email marketing tool, ideal for small to midsize businesses. It emphasizes ease of use with a straightforward interface, making it accessible for users without technical expertise. The software offers a variety of pre-designed email templates, simplifying the creation of visually appealing campaigns. Notable features include powerful email automation ... read more about SendX

14 Days

$9.99 Per month

United States

Omnisend

Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... read more about Omnisend

NA

Free

United Kingdom

Atomic Mail Sender

Mass Email Software For Marketing And Email Blasting

Atomic Mail Sender is a specialized bulk email software designed for businesses and marketers to efficiently manage large-scale email campaigns. Its strength lies in its ability to send vast numbers of emails quickly without compromising on deliverability. The software supports a wide range of customization options, enabling users to create personalized and impactful emails. Key features include a... read more about Atomic Mail Sender

NA

Contact Vendor

United States

Moosend

The Easiest Email Marketing and Automation Software

Moosend is an all-in-one email marketing platform perfect for small to medium-sized businesses seeking to boost their digital marketing efforts. It stands out with its user-friendly interface, allowing even beginners to design and send effective emails effortlessly. The software is equipped with a rich selection of customizable email templates, streamlining the creation of professional-looking ... read more about Moosend

30 Days

$9 Per month

United Kingdom

MailBluster

Send First-class Email Newsletters at the Least Cost

MailBluster is an innovative email marketing software designed for large-scale campaign management. It's particularly suitable for startups and small businesses due to its affordability and ease of use. The software offers a straightforward interface, allowing users to create and send emails with minimal hassle. A standout feature is its ability to handle massive volumes of emails while ensuring ... read more about MailBluster

NA

Free

United States

Sender.net

Effortless Email Marketing Platform

Sender (sender.net) is a communication tool designed to streamline email marketing and newsletter distribution. It offers an intuitive platform that allows users to create and send attractive emails without requiring coding skills. Key features include customizable email templates, making it simple to design professional-looking emails. The platform supports automated email campaigns, enabling ... read more about Sender.net

NA

Free

Lithuania

Automizy

Email Marketing Automation Software

Automizy is an intuitive email marketing platform designed to optimize email open rates through AI-powered automation and personalization. Ideal for small to medium-sized businesses, it offers a user-friendly interface, making campaign management straightforward. The software's standout feature is its automatic A/B testing, which maximizes email effectiveness by selecting the best-performing ... read more about Automizy

7 Days

Contact Vendor

Hungary

Taximail

Drive your business with email marketing and automation campaigns.

Taximail is an efficient email marketing platform catering especially to businesses looking for a straightforward solution. It offers a clean, user-friendly interface, making it easy for users of all skill levels to create and manage email campaigns. Taximail's standout feature is its robust email automation system, which allows for the scheduling of emails and the creation of triggered responses ... read more about Taximail

NA

Free

Thailand

MailerLite

Create Email Marketing Your Audience Will Love

MailerLite is an email marketing tool designed for ease of use. It offers a drag-and-drop editor, making it simple to create attractive emails without needing design skills. Features include automation to send emails based on subscriber actions, segmentation for targeted campaigns, and A/B testing to optimize messages. You can also create landing pages and pop-ups to grow your list. Integrations ... read more about MailerLite

NA

Free

United States

Mailjet

All the email tools you need to hit the inbox.

Mailjet is a dynamic email service provider tailored for businesses seeking an efficient and scalable email marketing solution. Its standout feature is the collaborative email editor, which allows teams to work together in real-time on email design and content, streamlining the creation process. The software shines with its powerful deliverability, ensuring emails reach the intended inboxes ... read more about Mailjet

NA

Free

France

Email Marketing Software Buyer's Guide

Every industry or business wants to emerge as the leader in the industry by providing its customers with top-rated products and delivering better services. However, the steep increase in the number of companies has resulted in a much more competitive environment for others. At such a time, implementing revolutionary and innovative marketing ideas to enhance productivity and reduce time wastage can prove beneficial to the operating companies. Hence, many of the big, as well as small companies, have started using creative solutions such as Email marketing software to deliver their company ideals and products to a broader audience.

The email marketing software has gained considerable administration from reputed companies as well as individuals in recent years thanks to its myriad of facilities and benefits, which we will learn later. But, before going any further, let’s start with understanding the basics of E-mail marketing software.

» What is the definition of email marketing?

Email marketing definition, in general, showcases it as a way in which an organization uses emails to promote their services or products and connect with their consumers. Emails sent to your potential customers with an aim of conversion also comes under the email marketing category. These are commercial email messages sent to a group of people at the same time.

» What is Email Marketing Software?

As the name describes, e-mail marketing software is a solution which when implemented helps in the efficient organization of marketing emails of a business or a company. With the software, one can plan, execute, and track the productivity of the marketing campaigns. The email tracking software facilitates tracking the results of the email marketing campaigns by providing real-time availability feature, automatic linking to Google Analytics, and many more. No wonder, the popularity of the small yet powerful software has been watching a steady increase over the years.

Now, let’s study the reasons pertaining to the email tracking software’s popularity among its users.

» What are the benefits of Email Marketing Software?

Marketing strategies are many, but no one can deny that the most befitting one is email marketing campaigns. This is because the best email marketing software can provide reduced risks while ensuring maximized profit to the company. In this list, we have hand-listed some of the significant benefits of the email marketing software which outpaces other marketing strategies in terms of excellence. So, let’s have a look over them.

› Improves Marketing Strategies

As the email campaign software comes with various pre-installed benefits like real-time availability and linked with Google Analytics, it helps in better understanding of the user. This can assist in understanding the needs of the user and what things to avoid, which helps out by creating customer-specific marketing strategies. When proper measures are taken to ensure better marketing outcomes, the company or business also becomes successful in getting profits.

› Reduces Time and Use of Resources

The best email marketing software also allows users to create, customize, edit and send bulk emails targeted at a specific group. When bulk emails are sent, it not only saves a lot of time but also reduces the need for user interference and financial resources. Thereby helps in cutting down the burden on the company’s expenditure. One needs to set the details of the targeted group and click on the ‘Send’ option.

› Good for Customer Retention

Email marketing software can also be used to send emails to the partners, stakeholders, or customers to intimate them regarding the launch of new products and services. This can result in achieving a better and enhanced customer interaction platform, thereby, creating a pathway for increased click-through-rates of their products.

› Expands Reach

Using email marketing campaigns can also result in expanding the business’s reach in the market as it enables more and more people to know about the company. Hence, a company can also target another group to find more active participants by sending them emails based on their products.

» What are the features of Email Marketing Software?

The facilities and tools provided in email tracking software are many. And hence, understanding them, in brief, can help achieve the desired results within a short time. So, let’s start with understanding how the numerous features of the email campaign software can help in the growth of a business.

› Mail Editor

Email Marketing Software comes with editing tools, such as drag and drop functionality, pre-designed templates, photo editing and more. This allows an individual to create good professional emails and also enables preview to check how the email will be displayed.

› Managing Mailing List

Various software also provides users with specific metrics to place their customers in different groups based on certain factors. These factors include geolocation, demographics, feedback history, and more.

› Testing Tool

Almost all the best email software comes with testing tools which can be used to verify any potential demerits when bulk emails are sent to a group. This is done by adding a testing tool to the software where the bulk email function is tested before sending it to the actual public.

› Merging Tags

Merging tags increase the number of click-through-rates by replacing variable figures with the recipient’s name. These are usually used in coupon code-specific emails as studies have stated that the amount of clicks on an email increases if the recipient’s name is provided.

› Analytics and Metrics

Understanding the need for companies to track their success, the best email software companies have also implemented analytics and reports options. Using this one can easily understand customer retention and behaviour.

› Auto-responding Tools

Numerous email campaign software applications also come with auto-responding tools which automatically send an email whenever a customer subscribes or asks for technical help.

› Integration with Social Media Platforms

Many email tracking software applications come with in-built social media integration. This can help expand the reach to a much wider audience with just a few clicks while enhancing the brand’s popularity simultaneously.

» Before you Choose Email Marketing Software

There are some things which one should always remember before choosing email marketing software. These small ideas can save you from any future headache by giving you the required ideas on how to efficiently manage your company’s operations.

› Understanding the Traffic

Getting a detailed understanding of one’s traffic helps the company to make customer-specific products and services. Hence, this can enable better engagement of the customers by tailoring services as per their need to make the products more alluring.

› Choosing the Group

Choosing the group your company makes products for, is also as essential as searching for the email marketing software for small businesses. For example- If your company expertise in IT related products then choosing a group which focuses on IT-related products or news can enhance the subscriber counts as well as increase the product purchases. However, if you send product-based emails to other groups, they might not be proactive in subscribing to your activities and trying out your products and services.

› Analyzing Budget

One of the essential aspects of being successful in choosing email marketing software is when it does not put a dent in your pocket. The price of email marketing software differs from one to another, hence analyzing the budget, streamlines the process of hiring the best email software from the heaps of many.

› Taking Help

In case you are relatively new to the field and do not want to take any risk, then seeking help from experienced and professional people is the best option. This is because less information can result in the jeopardizing of your company, which is a certain scary situation for any business person. So, taking help from the experts can help you cut-out the most tedious and intimidating part of going through the funnel of choosing the best email marketing software.

» How to choose good Email Marketing Software?

The facilities and tools provided in each email marketing software for small business differ from software to software. This situation can quickly intimidate a beginner and sometimes professionals too due to their complexity. To help you recover from such circumstances, we have created a list which perfectly fits as an answer to your doubts and confusions. Check them out.

› User-Friendly Interface

It will be a waste of finances if the email marketing software you have subscribed to has a very complicated design. This can lead to doubts and confusions while working on it. Hence, one should always prefer email campaign software which provides a user-friendly interface. Similarly, a responsive display is a must for maintaining good marketing results.

› CAN-SPAM Availability

Many nations like the U.S. and EU prohibit companies from sending spam emails to the public, which when violated can lead to hefty fines or ultimately closure of the company. So, it is wise to hire an email software which complies to the laws and notifies in case of any legal breaches beforehand.

› Available Tools

The best email marketing software comes with a myriad of pre-installed and built-in facilities which helps achieve operational efficiency without the need for spending more finances. Apart from this, a good email tracking software must have an efficient email builder, linked with analytics and reports, provide real-time availability, auto-responding, tag-mergers, and many more.

› Emailing Capacity

Many free email marketing software have limited mailing capacity on a daily or monthly basis. This can result in frustration as an individual may not be able to complete sending intimations to a target group within the stipulated time due to the expiry of the emailing capacity. This can be avoided by choosing other free email marketing software providers offering unlimited emailing ability or picking a premium one.

› CRM Integration

The most basic function every email software must have is CRM integration. This is because integrating with CRM helps in transferring customer data for sales, marketing, partnership, and business which can then be used for conversions or expanding the company's reach. Moreover, the software should also support importing and exporting different file formats as used in sales.

› Real-time Availability

The feature helps to track the click-on rates of the emails sent to the recipients by showing the real-time data to the companies. This can then be used to understand the customer orientation and calculate the probability of the possible conversions.

» Questions to ask a vendor when buying the best Email Marketing Software?

1. Would the email marketing software be easy to use by everyone on the team?
2. Do the product’s features cover all my requirements?
3. How does the software help in enhancing my email campaigns?
4. Can I create separate email campaigns for different target groups?
5. Does the system offer team collaboration and sharing?
6. Will the emails appear properly across devices - desktops, mobiles and tablets?
7. Does the tool let me integrate my social media channels into the emails?
8. What level of automation would it bring to my email marketing processes?
9. What is the pricing structure of your software?
10. What kind of metrics, analysis, and tracking does the system offer?
11. Does the software comply with email marketing laws and guidelines?
12. Does the system contain features to manage bounce rates?
13. Does the software offer an easy option to unsubscribe from the mailing list?
14. Does the system include email templates? Can I customize them?
15. Do you offer training for a smoother transition to the system?
16. What services are included in your after-sales support?

» Is it worth investing money in Email Marketing Software?

This may be a tricky question as it depends upon the company and its targeted users. Although many experts and recent surveys have stated the positive impact of implementing email tracking software, one must carefully analyze every aspect so as to make a good choice. No wonder using email marketing software can increase the company’s results in a short time; however, using the software is not advised for companies with a smaller audience.

For companies where implementing the software makes sense, email software can help achieve faster positive results. The software helps create, collect, customize, edit and send bulk emails to specific groups all within a single software. But if it is done by assigning employees, then it will inevitably result in a 30-50% increase in the total expenditure of the company.

» How much does Email Marketing Software cost?

The pricing plan of the email software varies from one to another as it is mostly dependent on the facilities and tools provided as well as the emailing capacity of the software. However, the average price of the software starts from as low as $7, which can also reach a high of $99 as per its usage. Some software companies also allow users to receive maximum benefits by offering them pay-as-you-go packs, allowing users to install more software as desired by paying for them afterward. Despite that, it is highly advised to choose a free version of the software you want to subscribe to so as to check if all the services are provided or not. Afterward, you can easily subscribe to the premium version of the software or just change to another free email marketing software.

» Conclusion

It is always better to take prevention rather than suffering after paying a hefty amount as the subscription charges for email marketing software. One must be extra careful and explore as much information as possible about the software beforehand to be on the safe side. This is because email marketing campaigns may seem easy, but this is not always the case. A simple mistake can cause your empire to come crashing down while destroying the brand name as well. Hence, before stepping on the field be prepared and list out all the points and services you want the software to have to streamline the choosing process and enjoy better results.