Top 10 Best Email Marketing Software in 2018

To choose the best email marketing software you need to understand the various aspects of what makes it the most sought-after software for marketers. Companies are using email marketing to reach more customers, increase sales and build brand loyalty. Marketers want an easy-to-use, affordable email marketing tool that offers a wide range of features to engage prospects and increase sales.

The purpose of an email marketing software is not just sending emails. Email marketing tools build customer loyalty, nurture leads and increase direct sales. It helps companies build brand awareness every time a recipient clicks on the email. It includes preparing a list, segregating it to sub-groups, sending the actual emails and creating feedback reports. Sending bulk emails is a time-consuming process for marketers. Email marketing tool works efficiently with automation and allows marketers to save time.

Email marketing software helps marketers create campaigns. Marketers observe in real-time how campaigns are performing with the solution streaming key metrics and do the necessary changes if required.

Email marketing is still relevant in the age of social media engagement and, arguably, is more effective when it comes to conversion of leads to potential customers.

To buy the best email marketing software available in the market, SoftwareWorld has listed the top-rated ones below.

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    List of Best Email Marketing Software | Best Email Marketing Software For Small Business Reviews

    1. Campaign Monitor – Elegantly simple email marketing

    About Campaign Monitor : Make your emails unforgettable with Campaign Monitor; the best email marketing software offers automation feature to your business. The user can find drag-and-drop email builder feature to create gorgeous email campaigns; the software provides hundreds of professionally-designed templates for that. The user can create smart segments for the better result through Campaign Monitor. Through signup forms, you can grow your email list and reach a bigger audience. It’s easy to integrate with the third-party platform.

    Campaign Monitor Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Mailing List Management, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “Very good email marketing application easy and convenient to use with many essential tools. If you want to highlight a good email so that your clients do not miss it, Campaign Monitor is ideal. Campaign Monitor provides us with a large number of essential tools for an email marketing job.” – Brayan Agostinho D.

    Campaign Monitor

    United States

    201 – 500

    2004

    $9.00/month

    Yes, get a free trial

    4.5

    327 Reviews

    4.1

    363 Reviews

    2. GetResponse – The world’s easiest e-mail marketing

    About GetResponse : All-in-one online marketing platform to grow your business; GetResponse is the world’s easiest email marketing software offers marketing automation, landing pages feature, webinars and much more features along with email marketing. The user can easily grow their lists, increase business conversion and optimize their audience engagement through best email marketing. Getresponse offers unlimited design possibilities and 500+ predesigned templates to create an effective email for marketing and it puts marketing communication on autopilot with autoresponders feature.

    GetResponse Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Image Library, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “GetResponse is superior to any other email marketing software. Its UI is awesome and super fast. In terms of features, it’s ahead of everyone; it’s also super easy to set things up.” – Peep Laja

    GetResponse

    Poland

    201 – 500

    1997

    $15.00/month/user

    Yes

    4.0

    118 Reviews

    4.2

    424 Reviews

    3. Bitrix24 – Free collaboration, communication & management tool suite

    About Bitrix24 :  A free collaboration platform offers collaboration, communication and management tool suite to the businesses; the user can find communications feature, task and project feature, CRM feature, contact center, website and landing page development feature, and much more features through Bitrix24. The software provides the best email marketing features to users like A/B testing, auto-responders, customer surveys, drip campaigns, mailing list management, reporting/analytics, template management feature and much more.

    Bitrix24 Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Image Library, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “Many employees immediately began organizing numerous work & project groups. They are now communicating internationally and collaborating on documents without having to resort to unsightly e-mail newsletters or time-consuming searches for the most relevant and latest document versions.” – ANDREA VAN BEZOUWEN

    Bitrix

    United States

    51 – 200

    1998

    $39.00/month

    Yes, get a free trial

    4.0

    196 Reviews

    3.8

    147 Reviews

    4. Agile CRM – Sales and marketing CRM for growing businesses

    About Agile CRM : Improve sales enablement, marketing automation, customer service with Agile CRM; customer relationship management (CRM) software offers email marketing solutions to the businesses; you can consider Agile CRM as best email marketing software for your business where you can get prepackaged & custom templates for professional design, email lead scoring feature, email A/B testing, drag-and-drop email builder feature, auto-responders feature, real-time alerts, tracking & metrics, and much more features to make your email marketing campaign successful.

    Agile CRM Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Image Library, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “I had a small issue with some stats, and as I needed them very urgently. Worte a mail to support, and they were very fast. Thank you guys for your outstanding attitude, and help. I recommend AgileCRM to everybody. Worth the money.” – Arpad Czimbalmos

    Agile CRM

    India

    51 – 200

    2013

    $8.99/month/user

    Yes

    4.0

    273 Reviews

    4.1

    227 Reviews

    5. ZeroBounce– Online email validation system

    About ZeroBounce : Improve your email marketing campaign with ZeroBounce; it is email verification and validation software for businesses; the email validation tools of ZeroBounce includes abuse email checker, disposable email checker, email validation API, catch-all email checker, selectable download options, spam tap checker, social append feature, email bounce checker, IP information append feature, toxic domain checker, MX record detection & recording feature, overview reports feature and much more.

    ZeroBounce Email Marketing Features : CAN SPAM Compliance, Mailing List Management

    “When you have a high demand in emails, this application is very helpful to keep the tray clean of spam since it allows you to place filters and thus receive the emails you really need, improving management.” – Karla L.

    Hertza

    United States

    11 – 50

    2015

    $10.00/one-time

    Yes, get a free trial

    5.0

    178 Reviews

    3.9

    11 Reviews

    6. Moosend – Email marketing, campaign management & automation software

    About Moosend : Create beautiful email campaigns, automate campaign, monitor performance in real-time with Moonsend; email marketing automation software offers drag-and-drop editor feature to create stunning emails for marketing campaigns. The user can also get advanced list segmentation feature, API integration, real-time analytics feature, and much more features through Moonsend. Collect verified data and grow your email list automatically with this email marketing software. The user can send unlimited email campaigns with Moonsend.

    Moosend Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Drip Campaigns, Dynamic Content, Event Triggered Email, Image Library, Mailing List Management, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “I really like the easy way of importing custom templates, the statistics per campaign are great, the importing & removing accounts is really fast. And the support is great, polite and helpful! Also it is absolutely value for money!” – Christina K.

    Moosend

    United Kingdom

    11 – 50

    2011

    $10.00/month

    Yes

    5.0

    50 Reviews

    4.6

    19 Reviews

    7. WebEngage – WebEngage is a multi-channel B2C marketing automation cloud

    About WebEngage : Bring your marketing ideas to life in seconds with WebEngage. The software provides the ability to businesses to engage the audience through mobile push notifications, In-app messages, emails, SMS, web Push and more. The user can get powerful email marketing features through WebEngage software like A/B Testing, auto-responders, customer surveys, drip campaigns, dynamic content, mailing list management, reporting/analytics, subscribe/unsubscribe feature and much more.

    WebEngage Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, WYSIWYG Email Editor

    “Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.” – Stewart Rogers

    WebEngage

    India

    51 – 200

    2011

    $199.00/month/user

    Yes, get a free trial

    4.5

    21 Reviews

    3.7

    6 Reviews

    8. SendX– Marketing automation and email marketing tool

    About SendX : Get higher opens and reach more subscribers with SendX; the email marketing software offers great features for better email campaigns to the users like email drip sequences, drag-and-drop editor, automation & segmentation, reporting & analytics, lead capture tools, and much more features. Ensure that you drive more ROI through SendX email marketing software; it’s a better way to send personalized emails to your audience.

    SendX Email Marketing Features : A/B Testing, Auto-Responders, CAN SPAM Compliance, Drip Campaigns, Dynamic Content, Event Triggered Email, Image Library, Mailing List Management, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “I can create sophisticated email marketing campaigns. I’m able to plan my launches. I’ve been able to generate more sales because of this. The team are also superb – helping me with my requests very quickly. I’m barely scratching the surface as far as using the software to its fullest extent.” – Jon Buchan

    SendX

    United States

    02 – 10

    2016

    $19.99/month

    Yes

    5.0

    14 Reviews

    4.5

    14 Reviews

    9. EmailOctopus – Email marketing tool via Amazon SES

    About EmailOctopus : Make your email marketing campaign robust and simple with EmailOctopus; the powerful and affordable email marketing software offers email marketing features to the users like integration, automation, beautiful responsive templates, real-time analytics feature and much more. The user can integrate EmailOctopus to the third-party platform with Zapier integration. The software provides other beautiful features like unlimited emails, bounce handling feature, Developer API, great deliverability and much more features for an effective email marketing campaign.

    EmailOctopus Email Marketing Features : Auto-Responders, CAN SPAM Compliance, Drip Campaigns, Dynamic Content, Image Library, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “Best Email Service Anywhere! I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. ” – RYAN B.

    EmailOctopus

    United Kingdom

    02 – 10

    2014

    $19.00/month

    Yes, get a free trial

    4.5

    29 Reviews

    4.0

    2 Reviews

    10. Automizy – Email marketing automation for non-technical users

    About Automizy : Discover the best email marketing features with Automizy; it is cloud-based email marketing software offers an automated solution to the small and medium-sized businesses. The software offers the great ability to the user to create effective high-performing emails through drag-and-drop email editor, provides insight and analytics feature to review overall email campaign performance, and integration feature to integrate with most loved platforms or applications and much more to develop the best email marketing campaign.

    Automizy Email Marketing Features : Auto-Responders, CAN SPAM Compliance, Drip Campaigns, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “Easiest drip campaign creator I have seen thus far. The process is very fluid and easy to navigate and flows seamlessly. Great feature integration here because my existing segment and existing email template pulled through for the drip campaign.” – Sid Menon

    Automizy

    Hungary

    02 – 10

    2014

    $9.00/month

    Yes

    5

    3 Reviews

    0

    0 Reviews

    11. Taximail – Drive your business with email marketing

    About Taximail : Taximail is an email marketing automation software designed to simplify the planning, testing, implementation, and post-campaign analysis of email marketing campaigns. It comes with user-friendly features like drag-and-drop email interface for quick and easy creation and design of marketing content. Taximail provides optimization and testing tools to increase reader engagement and improve conversions. Analytics and reports provide users with a clear picture of the campaign’s performance.

    Taximail Email Marketing Features : A/B Testing, Auto-Responders, Customer Surveys, Dynamic Content, Event Triggered Email, Landing Pages/Web Forms, Mailing List Management, Mobile Optimized Emails, Reporting/Analytics, Subscribe/Unsubscribe, Template Management, WYSIWYG Email Editor

    “It’s easy and secure. Email blasting ensures a fast deliverability. The statistics are very clear. It helps marketers to improve their email campaign and understanding customers. They have great customer support to back you up.” – Pakamon Tulyapizitchai

    Taximail

    Thailand, Bangkok

    11 – 50

    2012

    $9.00/month

    Yes

    5

    1 Reviews

    0

    0 Reviews

     

    Get Quick Comparison of Top Email Marketing Software

    Email Marketing Features Campaign Monitor GetResponse Bitrix24 Agile CRM ZeroBounce Moosend WebEngage SendX EmailOctopus Automizy
    Price $9.00/month $15.00/ month/user $39.00/month $8.99/ month/user $10.00/one-time $10.00/month $199.00/ month/user $19.99/month $19.00/month $9.00/month
    A/B Testing              
    Auto-Responders                  
    CAN SPAM Compliance                    
    Customer Surveys          
    Drip Campaigns                  
    Dynamic Content                
    Event Triggered Email              
    Image Library            
    Landing Pages/Web Forms          
    Mailing List Management                    
    Mobile Optimized Emails            
    Reporting/Analytics                  
    Subscribe/Unsubscribe                  
    Template Management                
    WYSIWYG Email Editor