Best Email Marketing Software

Today’s marketing is much more than just pitching an offer, and email marketing software is your one-stop solution to meet high-quality standards. The software involves appealing templates, drag-drop features, photo editing, and responsive formatting that are a part of the email builder, which auto-generates campaign emails, provides a preview, and auto-saves for future requirements. Email marketing software prepares segmented mailing lists for different categories of receivers to ensure content is targeted based on interest. With the merge tag feature, variables of the message are replaced with personal elements that give a sense of belonging and considerable warmth to the recipient. Advanced in-built abandoned cart technology is an efficient lead converter that sends personalized emails to potential leads, hyping products lying in their carts. The software even comes with smart CRM and social media integrations, expanding its reach every minute. Email analytics and reporting features track CTRs, dwell time, and open rates to ensure the effectiveness of a campaign. The software sincerely complies with the content-sending behavior requirements that make it more reliable. Here is a list of email marketing software that fits your organization.

1000 Software

Top 10 Email Marketing Software

Campaign Monitor by Marigold

Campaign Monitor by Marigold

$12 Per month

Constant Contact

Constant Contact

$12 Per month

GetResponse

GetResponse

$15.56 Per month

HubSpot Marketing Hub

HubSpot Marketing Hub

$800 Per month

Klaviyo

Klaviyo

$45 Per month

Mailchimp

Mailchimp

$575 Per year

MailerLite

MailerLite

$9 Per month

Omnisend

Omnisend

$16 Per month

List of Best Email Marketing Software

Pricing Options

Monthly Subscription

Annual Subscription

One-Time Payment

Quote Based

Features

Template Management

Event Triggered Actions

AB Testing

Image Library

Email Tracking

Click Tracking

Contact Database

Dynamic Content

Auto-Responders

CRM

Subscriber Management

WYSIWYG Editor

Campaign Analytics

Contact Management

CAN SPAM Compliance

Customer Segmentation

Multi-Channel Marketing

List Management

Spam Blocker

Drag & Drop

Campaign Scheduling

Lead Capture

Drip Campaigns

Landing Pages/Web Forms

Engagement Tracking

Multi-Campaign

eCommerce Integration

Customer Journey Mapping

GDPR Compliance

ROI Tracking

Artificial Intelligence

Company Size

Self Employed

Small Business

Medium Business

Enterprise

Gmail

Secure, smart, and easy to use email

Gmail, a widely-used email service by Google, offers an intuitive, efficient, and useful platform for managing electronic correspondence. Its clean, user-friendly interface makes email organization simple, with features like customizable tabs and filters for sorting messages. The powerful search function, akin to Google's search engine, quickly finds specific emails. Gmail stands out with 15 GB of... Read more about Gmail

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Adobe Campaign

Go next level with your campaigns using Adobe Campaign.

Adobe Campaign is a comprehensive marketing solution designed for creating, coordinating, and delivering engaging customer experiences across various channels. Its features include email campaign management, allowing users to design and send personalized emails. There's also a multi-channel marketing feature, supporting not just email, but also SMS, direct mail, and more, ensuring a unified brand ... Read more about Adobe Campaign

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Adobe Marketo Engage

Leading Marketing Automation Platform

Adobe Marketo Engage is a comprehensive marketing automation platform designed to assist businesses in managing their marketing campaigns and customer engagement effectively. It offers tools for email marketing, lead management, and revenue attribution, enabling marketers to create personalized experiences for their audience. With its advanced analytics, users can track the effectiveness of their ... Read more about Adobe Marketo Engage

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Amazon Simple Email Service (SES) is a scalable, cost-effective email platform designed for businesses to send transactional emails, marketing messages, and notifications. Integrated within the AWS cloud infrastructure, Amazon SES offers high deliverability rates and flexible deployment options, including SMTP interface and AWS SDKs for seamless integration with applications. It provides robust au... Read more about Amazon SES

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Digital Marketing Suite is a comprehensive email marketing software designed to enhance the effectiveness of marketing campaigns for businesses of all sizes. This user-friendly platform offers a suite of tools for creating, managing, and analyzing email marketing efforts. Users can easily design visually appealing emails using customizable templates and drag-and-drop functionality, ensuring that t... Read more about Digital Marketing Suite

Free Trial

NA

Pricing Type

$6.99 Per user

Location

United States

Mad Mimi is an intuitive email marketing software designed to help businesses create, send, and track effective email campaigns. This platform provides comprehensive tools for designing eye-catching emails, managing subscriber lists, and analyzing campaign performance. With its user-friendly interface, marketers can easily craft professional-looking emails, schedule campaigns, and segment their au... Read more about Mad Mimi

Free Trial

NA

Pricing Type

$10 Per month

Location

United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

Oracle Eloqua Marketing Automation is a robust platform designed to help businesses automate their marketing campaigns and manage customer relationships. It offers tools for email marketing, lead management, and campaign analytics, allowing marketers to create personalized customer journeys. Oracle Eloqua integrates with CRM systems, providing a seamless flow of data between marketing and sales te... Read more about Oracle Eloqua Marketing Automation

Free Trial

NA

Pricing Type

$2000 Per user

Location

United States

Oracle Responsys is a comprehensive campaign management software designed to help businesses create and deliver targeted marketing campaigns across multiple digital channels. The platform enables organizations to manage email marketing, mobile messaging, social media campaigns, and more from a single interface. Oracle Responsys offers advanced segmentation, A/B testing, and automation tools that a... Read more about Oracle Responsys

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Free Trial

Available

Pricing Type

$575 Per year

Location

United States

Salesforce Starter

The all-in-one suite of the marketing, sales, service, and commerce tools you need to succeed.

Salesforce Starter is a dynamic customer relationship management (CRM) tool designed for small businesses. It offers a streamlined interface for managing customer interactions. Its user-friendly design simplifies tracking customer activities to ensure no detail is missed. The software boasts efficient contact management. It enables users to store customer information in one place for quick access.... Read more about Salesforce Starter

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Salesforce Marketing Cloud

AI-powered, cloud-based digital marketing platform

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interaction... Read more about Salesforce Marketing Cloud

Free Trial

Available

Pricing Type

$1,250 Per month

Location

United States

Salesforce Marketing Cloud Account Engagement

Grow revenue and scale customer engagement with B2B marketing automation software.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that e... Read more about Salesforce Marketing Cloud Account Engagement

Free Trial

Available

Pricing Type

$1250 Per month

Location

United States

Mailchimp All-in-One Marketing Platform

The All-in-one Marketing Platform Built for Small Businesses

Mailchimp's All-in-One Marketing Platform is a versatile tool designed for effective digital marketing. It simplifies email campaigns, making them accessible even to beginners. With its intuitive drag-and-drop email builder, users can create visually appealing emails quickly. The platform excels in audience segmentation, allowing targeted messaging based on customer behavior and preferences. Autom... Read more about Mailchimp All-in-One Marketing Platform

Free Trial

NA

Pricing Type

$4.59 Per month

Location

United States

MailPoet is a comprehensive email marketing software designed to help businesses create, manage, and send targeted email campaigns. The platform integrates seamlessly with WordPress, making it easy to build and send beautiful newsletters, promotional emails, and automated email sequences. MailPoet offers a drag-and-drop editor, pre-designed templates, and advanced segmentation features, allowing u... Read more about MailPoet

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Email Studio is a robust email marketing software designed to help organizations create, manage, and optimize their email campaigns efficiently. This platform provides users with intuitive tools to design professional email templates, segment audiences, and automate sending schedules, ensuring effective communication with customers. With Email Studio, businesses can easily track campaign performan... Read more about Email Studio

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Inboxbooster is a sophisticated email marketing software designed to optimize your email campaigns and improve deliverability. It focuses on increasing email open rates and ensuring that your emails reach the inbox rather than getting lost in spam folders. With its advanced email validation algorithms and real-time analytics, Inboxbooster identifies and fixes potential issues in email lists, such ... Read more about Inboxbooster

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

SAP Marketing Cloud is an advanced email marketing software that enables businesses to create, automate, and optimize personalized email campaigns. With its powerful segmentation and targeting tools, SAP Marketing Cloud allows marketers to deliver the right message to the right audience, improving engagement and conversion rates. The platform integrates seamlessly with other SAP solutions and exte... Read more about SAP Marketing Cloud

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Free Trial

30 Days

Pricing Type

$12 Per month

Location

United States

Zoho Marketing Plus is an all-in-one campaign management software designed to help businesses execute, manage, and track the performance of marketing campaigns across multiple channels. From email marketing to social media and paid advertising, Zoho Marketing Plus provides a unified platform to coordinate every aspect of your marketing strategy. The software offers powerful automation features, al... Read more about Zoho Marketing Plus

Free Trial

Available

Pricing Type

$25 Per year

Location

United States

Zoho Campaigns

A simple, yet effective platform that helps you send the right email campaign to the right audience at the right time.

Zoho Campaigns is a user-friendly email marketing platform designed to help businesses create, send, and track email campaigns effectively. It offers a variety of features such as automated email sequences, customizable templates, and detailed analytics to gauge campaign performance. The tool integrates seamlessly with Zoho CRM, enhancing the ability to target audiences accurately. Its social medi... Read more about Zoho Campaigns

Free Trial

14 Days

Pricing Type

$180 Per month

Location

India

FeedBlitz is a versatile email marketing software that empowers businesses to create, manage, and optimize their email campaigns with ease. It offers a suite of tools for designing visually appealing emails, segmenting audiences, and automating personalized messaging based on user behavior and preferences. FeedBlitz also provides advanced analytics and reporting features, allowing marketers to tra... Read more about FeedBlitz

Free Trial

Available

Pricing Type

$7 Per feautre

Location

United States

Zoho Marketing Automation is a comprehensive email marketing software that enables businesses to automate and optimize their email marketing campaigns. The platform allows businesses to create personalized email campaigns, segment their audience, and schedule messages for optimal engagement. Zoho Marketing Automation provides advanced analytics to track open rates, click-through rates, and custome... Read more about Zoho Marketing Automation

Free Trial

Available

Pricing Type

$19 Per month

Location

United States

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

Free Trial

Available

Pricing Type

$8000 Per year

Location

United States

GetResponse

Professional Email Marketing for Everyone

GetResponse is a versatile email marketing software tailored for small to medium-sized businesses. It simplifies creating engaging emails with its drag-and-drop email editor and a wide array of customizable templates. The software excels in automation, offering tools for autoresponders and triggered emails, which significantly improve marketing efficiency. GetResponse's standout feature is its adv... Read more about GetResponse

Free Trial

30 Days

Pricing Type

$15.56 Per month

Location

Poland

Email Marketing Software Buyer's Guide

Every industry or business wants to emerge as the leader in the industry by providing its customers with top-rated products and delivering better services. However, the steep increase in the number of companies has resulted in a much more competitive environment for others. At such a time, implementing revolutionary and innovative marketing ideas to enhance productivity and reduce time wastage can prove beneficial to the operating companies. Hence, many of the big, as well as small companies, have started using creative solutions such as Email marketing software to deliver their company ideals and products to a broader audience.

The email marketing software has gained considerable administration from reputed companies as well as individuals in recent years thanks to its myriad of facilities and benefits, which we will learn later. But, before going any further, let’s start with understanding the basics of E-mail marketing software.

» What is the definition of email marketing?

Email marketing definition, in general, showcases it as a way in which an organization uses emails to promote their services or products and connect with their consumers. Emails sent to your potential customers with an aim of conversion also comes under the email marketing category. These are commercial email messages sent to a group of people at the same time.

» What is Email Marketing Software?

As the name describes, e-mail marketing software is a solution which when implemented helps in the efficient organization of marketing emails of a business or a company. With the software, one can plan, execute, and track the productivity of the marketing campaigns. The email tracking software facilitates tracking the results of the email marketing campaigns by providing real-time availability feature, automatic linking to Google Analytics, and many more. No wonder, the popularity of the small yet powerful software has been watching a steady increase over the years.

Now, let’s study the reasons pertaining to the email tracking software’s popularity among its users.

» What are the benefits of Email Marketing Software?

Marketing strategies are many, but no one can deny that the most befitting one is email marketing campaigns. This is because the best email marketing software can provide reduced risks while ensuring maximized profit to the company. In this list, we have hand-listed some of the significant benefits of the email marketing software which outpaces other marketing strategies in terms of excellence. So, let’s have a look over them.

› Improves Marketing Strategies

As the email campaign software comes with various pre-installed benefits like real-time availability and linked with Google Analytics, it helps in better understanding of the user. This can assist in understanding the needs of the user and what things to avoid, which helps out by creating customer-specific marketing strategies. When proper measures are taken to ensure better marketing outcomes, the company or business also becomes successful in getting profits.

› Reduces Time and Use of Resources

The best email marketing software also allows users to create, customize, edit and send bulk emails targeted at a specific group. When bulk emails are sent, it not only saves a lot of time but also reduces the need for user interference and financial resources. Thereby helps in cutting down the burden on the company’s expenditure. One needs to set the details of the targeted group and click on the ‘Send’ option.

› Good for Customer Retention

Email marketing software can also be used to send emails to the partners, stakeholders, or customers to intimate them regarding the launch of new products and services. This can result in achieving a better and enhanced customer interaction platform, thereby, creating a pathway for increased click-through-rates of their products.

› Expands Reach

Using email marketing campaigns can also result in expanding the business’s reach in the market as it enables more and more people to know about the company. Hence, a company can also target another group to find more active participants by sending them emails based on their products.

» What are the features of Email Marketing Software?

The facilities and tools provided in email tracking software are many. And hence, understanding them, in brief, can help achieve the desired results within a short time. So, let’s start with understanding how the numerous features of the email campaign software can help in the growth of a business.

› Mail Editor

Email Marketing Software comes with editing tools, such as drag and drop functionality, pre-designed templates, photo editing and more. This allows an individual to create good professional emails and also enables preview to check how the email will be displayed.

› Managing Mailing List

Various software also provides users with specific metrics to place their customers in different groups based on certain factors. These factors include geolocation, demographics, feedback history, and more.

› Testing Tool

Almost all the best email software comes with testing tools which can be used to verify any potential demerits when bulk emails are sent to a group. This is done by adding a testing tool to the software where the bulk email function is tested before sending it to the actual public.

› Merging Tags

Merging tags increase the number of click-through-rates by replacing variable figures with the recipient’s name. These are usually used in coupon code-specific emails as studies have stated that the amount of clicks on an email increases if the recipient’s name is provided.

› Analytics and Metrics

Understanding the need for companies to track their success, the best email software companies have also implemented analytics and reports options. Using this one can easily understand customer retention and behaviour.

› Auto-responding Tools

Numerous email campaign software applications also come with auto-responding tools which automatically send an email whenever a customer subscribes or asks for technical help.

› Integration with Social Media Platforms

Many email tracking software applications come with in-built social media integration. This can help expand the reach to a much wider audience with just a few clicks while enhancing the brand’s popularity simultaneously.

» Before you Choose Email Marketing Software

There are some things which one should always remember before choosing email marketing software. These small ideas can save you from any future headache by giving you the required ideas on how to efficiently manage your company’s operations.

› Understanding the Traffic

Getting a detailed understanding of one’s traffic helps the company to make customer-specific products and services. Hence, this can enable better engagement of the customers by tailoring services as per their need to make the products more alluring.

› Choosing the Group

Choosing the group your company makes products for, is also as essential as searching for the email marketing software for small businesses. For example- If your company expertise in IT related products then choosing a group which focuses on IT-related products or news can enhance the subscriber counts as well as increase the product purchases. However, if you send product-based emails to other groups, they might not be proactive in subscribing to your activities and trying out your products and services.

› Analyzing Budget

One of the essential aspects of being successful in choosing email marketing software is when it does not put a dent in your pocket. The price of email marketing software differs from one to another, hence analyzing the budget, streamlines the process of hiring the best email software from the heaps of many.

› Taking Help

In case you are relatively new to the field and do not want to take any risk, then seeking help from experienced and professional people is the best option. This is because less information can result in the jeopardizing of your company, which is a certain scary situation for any business person. So, taking help from the experts can help you cut-out the most tedious and intimidating part of going through the funnel of choosing the best email marketing software.

» How to choose good Email Marketing Software?

The facilities and tools provided in each email marketing software for small business differ from software to software. This situation can quickly intimidate a beginner and sometimes professionals too due to their complexity. To help you recover from such circumstances, we have created a list which perfectly fits as an answer to your doubts and confusions. Check them out.

› User-Friendly Interface

It will be a waste of finances if the email marketing software you have subscribed to has a very complicated design. This can lead to doubts and confusions while working on it. Hence, one should always prefer email campaign software which provides a user-friendly interface. Similarly, a responsive display is a must for maintaining good marketing results.

› CAN-SPAM Availability

Many nations like the U.S. and EU prohibit companies from sending spam emails to the public, which when violated can lead to hefty fines or ultimately closure of the company. So, it is wise to hire an email software which complies to the laws and notifies in case of any legal breaches beforehand.

› Available Tools

The best email marketing software comes with a myriad of pre-installed and built-in facilities which helps achieve operational efficiency without the need for spending more finances. Apart from this, a good email tracking software must have an efficient email builder, linked with analytics and reports, provide real-time availability, auto-responding, tag-mergers, and many more.

› Emailing Capacity

Many free email marketing software have limited mailing capacity on a daily or monthly basis. This can result in frustration as an individual may not be able to complete sending intimations to a target group within the stipulated time due to the expiry of the emailing capacity. This can be avoided by choosing other free email marketing software providers offering unlimited emailing ability or picking a premium one.

› CRM Integration

The most basic function every email software must have is CRM integration. This is because integrating with CRM helps in transferring customer data for sales, marketing, partnership, and business which can then be used for conversions or expanding the company's reach. Moreover, the software should also support importing and exporting different file formats as used in sales.

› Real-time Availability

The feature helps to track the click-on rates of the emails sent to the recipients by showing the real-time data to the companies. This can then be used to understand the customer orientation and calculate the probability of the possible conversions.

» Questions to ask a vendor when buying the best Email Marketing Software?

1. Would the email marketing software be easy to use by everyone on the team?
2. Do the product’s features cover all my requirements?
3. How does the software help in enhancing my email campaigns?
4. Can I create separate email campaigns for different target groups?
5. Does the system offer team collaboration and sharing?
6. Will the emails appear properly across devices - desktops, mobiles and tablets?
7. Does the tool let me integrate my social media channels into the emails?
8. What level of automation would it bring to my email marketing processes?
9. What is the pricing structure of your software?
10. What kind of metrics, analysis, and tracking does the system offer?
11. Does the software comply with email marketing laws and guidelines?
12. Does the system contain features to manage bounce rates?
13. Does the software offer an easy option to unsubscribe from the mailing list?
14. Does the system include email templates? Can I customize them?
15. Do you offer training for a smoother transition to the system?
16. What services are included in your after-sales support?

» Is it worth investing money in Email Marketing Software?

This may be a tricky question as it depends upon the company and its targeted users. Although many experts and recent surveys have stated the positive impact of implementing email tracking software, one must carefully analyze every aspect so as to make a good choice. No wonder using email marketing software can increase the company’s results in a short time; however, using the software is not advised for companies with a smaller audience.

For companies where implementing the software makes sense, email software can help achieve faster positive results. The software helps create, collect, customize, edit and send bulk emails to specific groups all within a single software. But if it is done by assigning employees, then it will inevitably result in a 30-50% increase in the total expenditure of the company.

» How much does Email Marketing Software cost?

The pricing plan of the email software varies from one to another as it is mostly dependent on the facilities and tools provided as well as the emailing capacity of the software. However, the average price of the software starts from as low as $7, which can also reach a high of $99 as per its usage. Some software companies also allow users to receive maximum benefits by offering them pay-as-you-go packs, allowing users to install more software as desired by paying for them afterward. Despite that, it is highly advised to choose a free version of the software you want to subscribe to so as to check if all the services are provided or not. Afterward, you can easily subscribe to the premium version of the software or just change to another free email marketing software.

» Conclusion

It is always better to take prevention rather than suffering after paying a hefty amount as the subscription charges for email marketing software. One must be extra careful and explore as much information as possible about the software beforehand to be on the safe side. This is because email marketing campaigns may seem easy, but this is not always the case. A simple mistake can cause your empire to come crashing down while destroying the brand name as well. Hence, before stepping on the field be prepared and list out all the points and services you want the software to have to streamline the choosing process and enjoy better results.

Frequently Asked Questions

Email marketing software allows businesses to create, send, and manage email campaigns to engage customers and promote their products or services.

It helps businesses reach a large audience, increases customer engagement, and boosts sales by sending targeted and personalized email campaigns.

Key features include email design templates, segmentation, automation, analytics, and A/B testing capabilities.

Look for ease of use, automation features, analytics, and integrations with other marketing tools such as CRM systems.

It helps businesses create and send targeted emails to subscribers, track campaign performance, and improve customer engagement.

Choose software that offers customization options, powerful automation features, and detailed analytics to optimize your email campaigns.

Cloud-based systems are preferred for scalability, ease of access, and automatic updates, while on-premise solutions offer more control over data.

Ensure the software can handle growing subscriber lists, more complex campaigns, and integration with other marketing tools.

Compare email template design, automation features, reporting and analytics, and list management capabilities.

It provides insights into open rates, click-through rates, and other key metrics to help improve future email campaigns.

Most email marketing platforms are cloud-based for better scalability and ease of access.

It integrates with customer relationship management (CRM) tools, e-commerce platforms, and social media channels to enhance marketing efforts.

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