Campaign Monitor by Marigold

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Drive results with unforgettable email marketing.

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Campaign Monitor by Marigold

"Businesses that rely heavily on email marketing often find Campaign Monitor by Marigold a practical choice for managing and sending branded campaigns. The platform is generally known for its clean email design tools, making it easier for marketing teams to create visually consistent newsletters without needing technical skills. It works well for teams that send regular updates to segmented audiences. However, smaller businesses with tight budgets may find the pricing less flexible as their contact lists grow."
Decision Snapshot

Campaign Monitor by Marigold Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.6 / 5
Starting Price$12 / month
Free TrialAvailable
Free VersionNo
APINot specified
DeploymentCloud Hosted
HeadquartersUnited States
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Product Overview

Campaign Monitor by Marigold Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Campaign Monitor by Marigold

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing lets you refine your campaigns for better results. Campaign Monitor supports list management, allowing you to segment your audience and target specific groups. It ensures your emails are mobile-responsive, reaching subscribers on any device. Plus, integration with popular CRM systems streamlines your workflow. In summary, Campaign Monitor provides a straightforward and feature-rich solution for effective email marketing, without unnecessary complexity or jargon.
Company Marigold
Founded -
Headquarters United States
Employees 1000+

Support

Email Phone Chat Knowledge Base

Training

Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 2 industries available
Information Services Information Technology & Services

Why Choose Campaign Monitor by Marigold

Problem it Solves

  • Problem it Solves Streamlining Email Marketing Campaigns For Better Engagement And Results

Target Users

  • Target Users Email Marketers
  • Target Users Digital Marketing Managers
  • Target Users Small Business Owners
  • Target Users E-commerce Managers
  • Target Users Marketing Agencies

Core Use Case

  • Core Use Case Create Targeted Email Campaigns
  • Core Use Case Automate Customer Journeys
  • Core Use Case Analyze Campaign Performance
  • Core Use Case Personalize Customer Communications
  • Core Use Case Grow Subscriber Lists

USP

  • USP Elevate Your Email Marketing With Campaign Monitor's Powerful Tools

Pros

  • Pros Clean drag-and-drop builder requires zero design experience to master
  • Pros Transactional email support gives developers flexible API integration options
  • Pros List segmentation lets marketers target contacts with surprising precision
  • Pros Pre-built templates actually look polished across all major email clients
  • Pros Automated customer journeys trigger reliably based on real user behavior
  • Pros Detailed analytics break down open rates, clicks, and unsubscribes clearly
  • Pros Branded link tracking keeps campaign URLs consistent with your domain
  • Pros Multi-client management makes this genuinely practical for agency workflows

Cons

  • Cons Advanced automation falls short compared to rivals at similar price points
  • Cons Template customization hits frustrating walls without CSS or coding knowledge
  • Cons Reporting depth leaves data-hungry marketing teams wanting more granularity
Editorial Buyer Guidance

Who Is Campaign Monitor by Marigold Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Email Marketing Campaigns For Better Engagement And Results

Target Users

  • Email Marketers
  • Digital Marketing Managers
  • Small Business Owners
  • E-commerce Managers
  • Marketing Agencies

Core Use Cases

  • Create Targeted Email Campaigns
  • Automate Customer Journeys
  • Analyze Campaign Performance
  • Personalize Customer Communications
  • Grow Subscriber Lists

Unique Selling Point

Elevate Your Email Marketing With Campaign Monitor's Powerful Tools

Strengths and Limitations

Campaign Monitor by Marigold Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Clean drag-and-drop builder requires zero design experience to master
  • Transactional email support gives developers flexible API integration options
  • List segmentation lets marketers target contacts with surprising precision
  • Pre-built templates actually look polished across all major email clients
  • Automated customer journeys trigger reliably based on real user behavior
  • Detailed analytics break down open rates, clicks, and unsubscribes clearly
  • Branded link tracking keeps campaign URLs consistent with your domain
  • Multi-client management makes this genuinely practical for agency workflows
!

Cons

  • Advanced automation falls short compared to rivals at similar price points
  • Template customization hits frustrating walls without CSS or coding knowledge
  • Reporting depth leaves data-hungry marketing teams wanting more granularity
Category-Based Capabilities

Campaign Monitor by Marigold Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Marketing Analytics Software 26 selected features Open category ↗
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Campaign Management Software 27 selected features Open category ↗
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management
Marketing Automation Software 30 selected features Open category ↗
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Content Marketing Software 22 selected features Open category ↗
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing
Email Marketing Software 30 selected features Open category ↗
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Customer Engagement Software 22 selected features Open category ↗
Churn Management Engagement Tracking Email Management Social Media Integration CRM Multi-Language Real Time Analytics Campaign Management Content Management Event Triggered Actions Feedback Management Multi-Channel Communication Customer Database Surveys & Feedback Customer Experience Management Communication Management Live Chat Customer Segmentation Visual Analytics Customer History Customer Portal Sentiment Analysis
SMS Marketing Software 31 selected features Open category ↗
Contact Management Interaction Tracking Text-to-Win Mobile Keywords SMS Messaging Message Personalization Campaign Management Customer Segmentation Multi-Campaign Automated Responses Reporting/Analytics Communication Management Scheduled Messaging Polls/Voting Mass Texting MMS Contact Database Chat/Messaging Campaign Planning 2-Way Messaging Live Chat Engagement Tracking Mobile Coupons SMS Marketing Alerts/Notifications Compliance Management Reputation Management Multi-Language QR Codes Reminders Open Rate Tracking
Customer Retention Software 12 selected features Open category ↗
Performance Metrics Feedback Management Customer Communication Engagement Tracking Customer Journey Mapping Churn Management Retention Tracking Customer Segmentation Customer Data Management Personalization Health Score Customer Engagement
Email Tracking Software 12 selected features Open category ↗
Audience Targeting Real-Time Notifications Email Templates Team Management Click Tracking Event Triggered Actions Contact Management Location Tracking Email Management Activity Dashboard Campaign Management Email Distribution
Mobile Marketing Software 13 selected features Open category ↗
Text-to-Win Push Notifications Mobile Access SMS Marketing Customizable Templates Engagement Tracking Activity Dashboard Email Marketing Campaign Management Contact Management Customer Segmentation Campaign Analytics Autoresponders
Personalization Software 24 selected features Open category ↗
Recommendations Abandoned Cart Saver Account Based Marketing Content Analytics Third-Party Integrations Campaign Segmentation Customer Segmentation Engagement Tracking Behavioral Targeting Customizable Branding Experience Management Customer Profiles Behavior Tracking A/B Testing Real-Time Analytics Website Personalization Contextual Targeting Drag & Drop Reporting/Analytics Activity Dashboard Alerts/Notifications Real-Time Reporting Website Analytics Email Marketing
Transactional Email Software 16 selected features Open category ↗
A/B Testing Autoresponders List Management Customer Segmentation Dynamic Content Contact Database Reporting/Analytics Event Triggered Actions Template Management Email Tracking API Click Tracking Third-Party Integrations Email Management Message Personalization Simple Mail Transfer Protocol (SMTP)
CRM Software 28 selected features Open category ↗
Referral Tracking Mobile Access Lead Qualification Contact Database Sales Pipeline Management Territory Management Quotes/Estimates Customizable Fields Calendar/Reminder System Marketing Automation Task Management Interaction Tracking Social Media Integration Pipeline Management Lead Capture Forecasting Contact Management Email Management Lead Generation Workflow Management Activity Dashboard Internal Chat Integration Segmentation Alerts/Notifications Document Storage Lead Management Reporting/Analytics Data Import/Export
Connected Applications

Campaign Monitor by Marigold Integrations

Integration information is displayed only when approved integration products are available on the profile.

Pricing Information

Campaign Monitor by Marigold Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Flat Rate
Preferred Currency USD ($)
Free Trial Available
Free Version NA
Payment Frequency Annual Subscription, Monthly Payment
Lite
$12 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Campaign Monitor by Marigold Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Campaign Monitor by Marigold Review ↗
4.6
Based on 2 approved reviews
5 stars 63%
4 stars 38%
3 stars 0%
2 stars 0%
1 star 0%
Thomas W.
Thomas W. Campaign Monitor is simple and easy to use!

Simple and Effective Email Marketing

Campaign Monitor is easy to set up and run email campaigns, making marketing workflows smooth and efficient. While the pricing is slightly higher than some alternatives, its usability and features make it worthwhile. Overall, it’s a reliable tool for streamlining lead nurturing and boosting marketing productivity.

Reviewed on October, 2024
Hannah O.
Hannah O. Simple to Learn, Visually Compelling

Streamlined Email Marketing with Templates

Campaign Monitor makes email marketing effortless with its easy-to-use template system, allowing you to duplicate and edit designs for quick, content-heavy campaigns. Creating distribution lists and scheduling sends is intuitive, saving time and boosting efficiency. While more creative freedom with fonts, colors, and graphics would be nice, the platform’s streamlined user experience makes it a top choice over alternatives like Salesforce.

Reviewed on August, 2024
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Frequently Asked Questions

Campaign Monitor by Marigold FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Campaign Monitor is an email marketing platform that simplifies your marketing efforts. With a user-friendly interface, it's easy to create and send engaging email campaigns. You can customize templates, personalize content, and schedule emails for optimal delivery. The platform also offers robust analytics, helping you track open rates, click-through rates, and subscriber engagement. A/B testing lets you refine your campaigns for better results. Campaign Monitor supports list management, allowing you to segment your audience and target specific groups. It ensures your emails are mobile-responsive, reaching subscribers on any device. Plus, integration with popular CRM systems streamlines your workflow. In summary, Campaign Monitor provides a straightforward and feature-rich solution for effective email marketing, without unnecessary complexity or jargon.

  • No, Campaign Monitor by Marigold does not offer a free version.

  • Yes, Campaign Monitor by Marigold offers a free trial.

  • No, Credit Card details are not required for the Campaign Monitor by Marigold trial.

  • Campaign Monitor by Marigold offers the following pricing plans & packages:

    Lite

    $12 Per Month

  • Campaign Monitor by Marigold supports the following payment frequencies:

    • Annual Subscription , Monthly Payment

  • No, Campaign Monitor by Marigold does not offer an API.

  • Campaign Monitor by Marigold can be integrated with the following applications:

    • Salesforce Sales Cloud , WordPress.com , SurveyMonkey , Eventbrite , Shopify , WooCommerce , Zendesk Suite , Zapier , Google Analytics , Dynamics 365

  • Campaign Monitor by Marigold offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • Campaign Monitor by Marigold offers training with the following options:
    • Webinar , Documentation

  • Campaign Monitor by Marigold supports the following languages:
    • English

  • Following are the typical users of the Campaign Monitor by Marigold:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Campaign Monitor by Marigold supports the following deployment:
    • Cloud Hosted

  • Campaign Monitor by Marigold supports the following devices and operating systems:
    • Web-Based
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