Top 10 Marketing Automation Software 2018

Marketing is the prime factor for any business development and marketing automation software offers the best solution to fulfill your marketing requirement. If you need effective marketing strategies for your business, it really needs so much attention and it’s a lengthy process as well but you can easily analyze your all marketing strategies through the best marketing automation tools.

You don’t need to do manually all things in your marketing requirement; marketing automation software offers automated features to implement proven marketing strategies for your business. Business leads are the key feature for any successful business; you can easily develop successful business to streamline your marketing workflow through this software.

Customer engagement and satisfaction is the great feature to get returning customer, you can easily engage with your customer and increase the numbers of lead for your business. By using the top marketing automation software for your business, you can easily increase customer retention rate and business revenue. You can easily create the right content for the right audience with the help of marketing automation tools.

So, if you are looking strategic marketing planning for your business growth, you need to include the top marketing automation tools into your marketing strategies. You can effortlessly improve the workflow accuracy and team efficiency with the best automation software. If you would like to measure your marketing campaign, marketing automation software is the best option for you.

So, if you are planning to improve your ROI through the automation tools, SoftwareAdvice is the best source for you. Here you can find top-rated marketing automation software for your business as per your need.

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    Best Marketing Automation Software

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    List of Best Marketing Automation Tools | Marketing Automation Software

    1. Hubspot – Inbound Marketing Platform & Sales Software

    About HubSpot : HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 31,000+ customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot is a global company with offices in Cambridge, MA; Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

    HubSpot Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “We use HubSpot for all digital marketing activity across the entire organization. We are a Fortune 500 company that used to use Act-On, but found it inadequate and dated for our needs. Our many different businesses use HubSpot differently, but all of the businesses rely on HubSpot for email marketing and landing pages.” – AARON MARKS

    HubSpot

    United States

    1,001-5,000

    2006

    $200.00/month

    Yes, get a free trial

    4.5

    2715 Reviews

    4.3

    2934 Reviews

    2. Marketo – Marketing Automation Software: Easy. Powerful. Complete.

    About Marketo : Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries.

    Marketo Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

    “The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you’re a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive.” – Heather C.

    Marketo, Inc.

    United States

    1001 – 5000

    2006

    $895.00/month

    Yes, get a free trial

    4.0

    451 Reviews

    4.1

    1688 Reviews

    3. iContact – Marketing automation with email, workflows & landing pages

    About iContact : iContact’s email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind.

    iContact Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing

    “iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send.” – Lauren B.

    iContact

    United States

    51 – 200

    2003

    Not provided by vendor

    Yes, get a free trial

    4.5

    463 Reviews

    4.1

    648 Reviews

    4. Pardot – Salesforce B2B marketing automation for marketing & sales

    About Pardot : Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

    Pardot Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “I have used Pardot at three different companies now and I love it. It’s been one of my most reliable and useful tools in my Marketing Stack over the years and it’s continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.” – Garrett G.

    Pardot

    United States

    1001 – 5000

    2006

    $1,000.00/month/user

    Yes, get a free trial

    4

    347 Reviews

    4

    1350 Reviews

    5. SharpSpring – Affordable marketing automation for all business sizes

    About SharpSpring : SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. SharpSpring is among the most flexible platforms on the market, offering native or third-party CRM integration, universal CMS compatibility, and additional integrations with hundreds of applications.

    SharpSpring Marketing Automation Features: A/B Testing, Analytics/ROI Tracking, Customizable CTAs, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “I use it everyday for my business as well as for clients. If you do online lead generation and marketing and want to be able to track ROI online, this is the tool to use. Great value for your money.” – Gary S.

    SharpSpring

    United States

    51 – 200

    2012

    Not provided by vendor

    Yes, get a free trial

    4.5

    213 Reviews

    4.3

    14 Reviews

    6. Infusionsoft – CRM, sales & marketing software for small businesses

    About Infusionsoft : At Infusionsoft, we understand that growing a small business is hard. That’s why, 365 days a year, 24 hours a day, we are solving the biggest growth challenges for small businesses — so they don’t have to make so many sacrifices on their path to success. We believe in the passion and dreams of entrepreneurs. We believe they are job creators, problem solvers, innovators and the backbone of the economy. Small businesses are what make communities special and unique.

    Infusionsoft Marketing Automation Features: Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “We use Infusionsoft for lead capture and nurture, closing business, and managing upsells. The automation side of things has made life much simpler, and now I know who all my leads are. All of their information is in one easy to search place, and I can segment them effectively.” – Sean Adams

    Infusionsoft

    United States

    501 – 1000

    2001

    $99.00/month

    Yes, get a free trial

    4.0

    713 Reviews

    3.9

    537 Reviews

    7. Mailigen – Email marketing automation. Email + SMS + Social

    About Mailigen : Mailigen is an intuitive email automation platform offering flexible solutions for small to medium-sized businesses. Innovative features like Drag’n’Drop editor, Subject line advisor and Integrated surveys make Mailigen a cost-effective solution for any company seeking to increase its revenue with email marketing.

    Mailigen Marketing Automation Features: A/B Testing, Customizable CTAs, Dynamic Content, Landing Pages/Web Forms

    “Since we discovered the wide range of Mailigen email marketing software capabilities, we decided to pursue email marketing campaigns. As a result, traffic to our site increased by 120% -250% and we have cultivated a very loyal customer list.” – Platforma

    Mailigen

    United States

    11 – 50

    2009

    $10.00/month

    Yes

    5.0

    44 Reviews

    4.5

    24 Reviews

    8. Act-On Software, Inc. – Cloud marketing automation platform

    About Act-On : Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. With Act-On, teams can drive better business outcomes and see higher customer lifetime value. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine.

    Act-On Marketing Automation Features: Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “We are a media publisher that used Act-On primarily for sending out marketing emails – about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done..” – Scott S.

    Act-On Software

    United States

    51 – 200

    2008

    $900.00/month

    Yes

    4.0

    155 Reviews

    4.1

    622 Reviews

    9. Autopilot HQ – Visual marketing software for automating customer journeys

    About Autopilot HQ : Autopilot is visual marketing software for automating customer journeys. We’re a talented and enthusiastic team driven to make easy things easy and the hard things achievable. We believe in transparent culture, continual learning, experimentation, and putting people first. Autopilot helps marketers connect their systems, create automated journeys, and convert leads into customers.

    Autopilot Marketing Automation Features: A/B Testing, Analytics/ROI Tracking, Drip Campaign, Customizable CTAs, Customizable CTAs, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

    “In the past if you think about marketing automation you have one person who owns that tool. Everybody goes to that person. We don’t have that dynamic here. Our whole team can use Autopilot across the entire funnel.” – BRANDON LEONG

    Autopilot

    United States

    51 – 200

    2012

    $1/month

    Yes

    5.0

    55 Reviews

    4.6

    164 Reviews

    10. SALESmanago – The #1 All-in-one Marketing Automation Platform for SMB

    About SALESmanago : SALESmanago Marketing Automation is a complex solution for Sales & Marketing Departments that monitors and analyzes customer behavior in response to marketing campaigns, segments the customers & conducts automated marketing programs increasing the number of generated leads and sales conversions. The unique feature is the module that integrates the e-mail boxes of sales people with SALESmanago that leads to automatic customer & lead list building, monitors the effectivenes of sales departments and increases the sales efficiency & directs automated sales activites.

    SALESmanago Marketing Automation Features: Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

    “System’s user-friendly interface as well as the features, while having the extensive toolbox and integrations, makes SalesMANAGO one of the best marketing tools. Simply, this is one of those rear platforms where you see the real value for the money you pay. It’s not cheap, but it’s worth it.” – Giorgi G.

    Benhauer

    Poland

    201 – 500

    2011

    Not provided by vendor

    Yes

    4.5

    74 Reviews

    4.2

    63 Reviews


    Get Quick Comparison of Top Marketing Automation Software

    Marketing Automation Features HubSpot Marketo iContact Pardot SharpSpring Infusionsoft Mailigen Act-On Autopilot HQ SALESmanago
    Price $200.00/ month $895.00/ month Not provided by vendor $1,000.00/ month/user Not provided by vendor $99.00/ month $10.00/ month $900.00/ month $1/ month Not provided by vendor
    A/B Testing        
    Analytics/ROI Tracking                  
    Customizable CTAs            
    Drip Campaigns            
    Dynamic Content      
    Landing Pages/Web Forms                    
    Lead Scoring                  
    Sales Intelligence
    Search Marketing          
    Segmentation                  
    Social Marketing                  
    Website Visitor Tracking