Best Marketing Automation Software

Marketing Automation Software is the go-to solution for perplexed marketers in a world with intense competition and several media platforms. With excellent CRM integrations, the software aligns the marketing and sales departments, improving the effectiveness of campaigns. Email marketing tools come with attractive templates that help to create relevant product-specified content, achieve multi-platform previews, and facilitate advanced email reporting. Social media automation tools generate well-structured posts that are optimized for various social media platforms, eliminating time-consuming manual tasks. The software offers customizable landing page builders that make targeted promotion hassle-free. Intelligent visitor tracking tools send alerts to sales representatives by studying potential lead behavior, starting from keywords entered to dwell time. Key lead scoring tools assign numerical figures to prospects based on their behavioral patterns that help identify potential customers without wasting time. The software maps out the customer marketing funnel into a visual presentation to make planning easier. If you want to give wings to your marketing campaigns and observe conversion rates break records, here is a list of top Marketing Automation Software.

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List of Best Marketing Automation Software

Dynamics 365 Marketing

Adapt and innovate with intelligent CRM and ERP business applications.

Dynamics 365 Marketing is a versatile software from Microsoft, designed to unify customer information and marketing activities within a single platform. Its strength lies in seamlessly integrating with other Dynamics 365 applications, enhancing data consistency and accessibility. The software excels in automation, enabling users to create and manage marketing campaigns efficiently. A standout feat... Read more about Dynamics 365 Marketing

30 Days

$20 Per month

United States

Adobe Marketo Engage

Leading Marketing Automation Platform

Adobe Marketo Engage is a comprehensive marketing automation platform designed to assist businesses in managing their marketing campaigns and customer engagement effectively. It offers tools for email marketing, lead management, and revenue attribution, enabling marketers to create personalized experiences for their audience. With its advanced analytics, users can track the effectiveness of their ... Read more about Adobe Marketo Engage

NA

Contact Vendor

United States

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Available

$800 Per month

United States

Oracle Eloqua

Plan, organize, and manage brilliant B2B marketing campaigns and produce the results you need.

Oracle Eloqua stands out as a sophisticated marketing automation software tailored for enterprise-level users. Its strength lies in orchestrating complex, data-driven marketing campaigns across multiple channels. Eloqua excels in lead management, offering advanced tools for segmenting and scoring leads, ensuring targeted and effective communication. The software integrates seamlessly with a variet... Read more about Oracle Eloqua

NA

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United States

Mailchimp

Marketing, Automation & Email Platform

Mailchimp is a popular email marketing platform that simplifies communication for businesses. Its user-friendly interface allows users to design engaging email campaigns without the need for advanced technical skills. With customizable templates, businesses can create visually appealing newsletters that resonate with their audience. Mailchimp's automation features streamline marketing efforts by s... Read more about Mailchimp

Available

$6.89 Per year

United States

Constant Contact

Get the email marketing platform that powers small business growth.

Constant Contact is an online marketing platform primarily focused on email marketing. It allows users to create and send professional-looking emails with ease, using customizable templates. The platform also includes features for managing contact lists, segmenting audiences for targeted campaigns, and tracking email performance with detailed analytics. Additionally, Constant Contact supports soci... Read more about Constant Contact

Available

$10 Per month

United States

Zoho CRM

Top-rated Sales CRM Software by Customers

Zoho CRM is a user-friendly software designed to streamline customer relationship management for businesses. It helps companies organize and automate their sales processes, fostering better customer interactions. With Zoho CRM, users can efficiently manage contacts, track leads, and monitor deals in one centralized platform. The software offers customizable dashboards, enabling businesses to tailo... Read more about Zoho CRM

15 Days

$14 Per month

India

Nielsen Marketing Cloud

Modernize for the future for smarter and more effective marketing

Nielsen Marketing Cloud is a sophisticated data-driven marketing solution renowned for its comprehensive consumer data and analytics capabilities. It integrates various data sources, including Nielsen's extensive media and consumer databases, to offer a 360-degree view of customer behavior and preferences. This software excels in audience segmentation, enabling precise targeting for more effective... Read more about Nielsen Marketing Cloud

NA

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United States

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

7 Days

$129.95 Per month

United States

ClickFunnels

Marketing Funnels Made Easy

ClickFunnels is a powerful online tool developed to help businesses create effective sales funnels with ease. Its standout feature is the drag-and-drop interface, making it simple to build custom landing pages, sales pages, and entire funnels without needing technical skills. ClickFunnels supports a variety of funnel types, including lead capture, sales, and event funnels, catering to diverse mark... Read more about ClickFunnels

14 Days

$127 Per month

United States

GetResponse MAX

Enterprise Email Marketing Software

GetResponse MAX is an advanced email marketing platform tailored for businesses seeking personalized and scalable communication solutions. It stands out with its high-level customization options, allowing brands to create unique, branded emails that resonate with their audience. A key feature is the advanced automation workflows, which enable sending targeted messages based on user behavior and pr... Read more about GetResponse MAX

30 Days

$19.00 Per month

Poland

ActiveCampaign for Marketing

Grow your B2C business with marketing and sales automation

ActiveCampaign is a versatile marketing platform focused on email marketing, automation, and CRM tools. It allows users to create personalized email campaigns, automate marketing workflows, and manage customer relationships. The platform features segmenting capabilities for targeted campaigns, a drag-and-drop email designer, and detailed reporting to analyze campaign effectiveness. ActiveCampaign ... Read more about ActiveCampaign for Marketing

14 Days

$9 Per month

United States

Bitrix24

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

15 Days

$49 Per month

United States

Brevo Marketing Platform

Drive conversions with multi-channel campaigns and marketing automation.

Brevo Marketing Platform is a user-friendly digital marketing tool designed for efficiency and simplicity. It offers a range of features including email marketing, social media management, and SEO optimization to enhance online presence. With analytics and reporting, users gain insights into campaign performance. The platform supports targeted advertising, helping to reach specific audiences effec... Read more about Brevo Marketing Platform

7 Days

$9 Per month

France

MailerLite

Create Email Marketing Your Audience Will Love

MailerLite is an email marketing tool designed for ease of use. It offers a drag-and-drop editor, making it simple to create attractive emails without needing design skills. Features include automation to send emails based on subscriber actions, segmentation for targeted campaigns, and A/B testing to optimize messages. You can also create landing pages and pop-ups to grow your list. Integrations w... Read more about MailerLite

NA

Free

United States

Wrike

Versatile & Robust Project Management Software

Wrike, a dynamic project management platform, revolutionizes team collaboration with its user-friendly features. Designed for simplicity, Wrike empowers teams to plan, track, and manage projects seamlessly. The platform's customizable dashboards offer real-time insights, enhancing decision-making processes. Wrike's flexibility adapts to various work styles, making it suitable for diverse teams and... Read more about Wrike

14 Days

$9.80 Per month

United States

Intercom

The only AI customer service solution you need

Intercom is a user-friendly software that helps businesses communicate with their customers more effectively. Picture a tool that blends email, chat, and automation to create a seamless conversation experience. It's like having a virtual receptionist who never sleeps, always ready to greet website visitors and answer their questions in real-time. Businesses can personalize messages based on custom... Read more about Intercom

14 Days

$39 Per month

United States

OneSignal

Push Notification Software to Improve Customer Engagement

OneSignal stands out as a versatile and user-friendly customer engagement tool specializing in push notifications, in-app messages, SMS, and email. Its major strength is the ability to send targeted messages across different platforms, enhancing user engagement and retention. OneSignal's real-time analytics and A/B testing features are key for optimizing messaging strategies, ensuring messages res... Read more about OneSignal

Available

$9 Per month

United States

Systeme.io

The only tool you need to launch your online business

Systeme.io is a user-friendly software designed to simplify online business operations. With its intuitive features, it offers everything you need to build, automate, and grow your online presence. Create stunning websites effortlessly using its drag-and-drop builder, even if you're not tech-savvy. Systeme.io also includes powerful email marketing tools, allowing you to nurture your audience and b... Read more about Systeme.io

NA

Free

Ireland

SendPulse

Multi-Channel Marketing Automation Platform

SendPulse stands out as a multifaceted email marketing software tailored for businesses seeking to enhance their digital communication. It's known for its user-friendly interface, appealing to both beginners and seasoned marketers. A key feature is the drag-and-drop email editor, enabling the creation of attractive, professional emails with ease. SendPulse offers a diverse array of customizable te... Read more about SendPulse

NA

Free

United States

Omnisend

Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend

NA

Free

United Kingdom

iContact

Easiest Email Marketing Software, Platform & Tools

iContact is a streamlined email marketing software designed for businesses aiming to boost their email communication effectiveness. Renowned for its simplicity and efficiency, iContact is perfect for both novices and experienced marketers. Its standout feature is the drag-and-drop email editor, making the creation of professional-looking emails quick and straightforward. The software boasts a vari... Read more about iContact

7 Days

$8.50 Per month

United States

Emarsys

Omnichannel Customer Engagement Platform

SAP Emarsys is a comprehensive cloud-based marketing platform designed to significantly enhance customer engagement through personalized experiences. This software uniquely integrates advanced data analytics and marketing automation tools, allowing businesses to create, manage, and optimize their marketing campaigns across multiple channels, including email, social media, SMS, and web. SAP Emarsys... Read more about Emarsys

7 Days

Contact Vendor

United States

Drip

Customer-Centric Marketing Automation Platform

Drip, the innovative online platform, revolutionizes email marketing for businesses. With its user-friendly interface and robust features, Drip empowers companies to create, automate, and personalize their email campaigns effortlessly. This versatile tool allows you to segment your audience, ensuring that your messages reach the right people at the right time. Drip's intuitive drag-and-drop editor... Read more about Drip

14 Days

$39 Per month