Top 10 Marketing Automation Software 2019

Marketing is the prime factor for any business development and marketing automation software offers the best solution to fulfill your marketing requirement. If you need effective marketing strategies for your business, it really needs so much attention and it’s a lengthy process as well but you can easily analyze your all marketing strategies through the best marketing automation tools.

You don’t need to do manually all things in your marketing requirement; marketing automation software offers automated features to implement proven marketing strategies for your business. Business leads are the key feature for any successful business; you can easily develop successful business to streamline your marketing workflow through this software.

Customer engagement and satisfaction is the great feature to get returning customer, you can easily engage with your customer and increase the numbers of lead for your business. By using the top marketing automation software for your business, you can easily increase customer retention rate and business revenue. You can easily create the right content for the right audience with the help of marketing automation tools.

So, if you are looking strategic marketing planning for your business growth, you need to include the top marketing automation tools into your marketing strategies. You can effortlessly improve the workflow accuracy and team efficiency with the best automation software. If you would like to measure your marketing campaign, marketing automation software is the best option for you.

So, if you are planning to improve your ROI through the automation tools, SoftwareWorld is the best source for you. Here you can find top-rated marketing automation software for your business as per your need.

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    List of Best Marketing Automation Tools | Marketing Automation Software

    1. Hubspot – Inbound Marketing Platform & Sales Software

    About HubSpot : Marketing automated software not only automizes and simplifies the business process but also helps the business to grow. Hubspot is one of outstanding marketing automation software which is good for both the customers and business. With Hubspot, you get a full stack of software for sales, marketing, and CRM and customer services. Business can take hold of lead generations, analytics, reporting, product management, meeting schedules and customer feedback on one single platform.

    HubSpot Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “We use HubSpot for all digital marketing activity across the entire organization. We are a Fortune 500 company that used to use Act-On, but found it inadequate and dated for our needs. Our many different businesses use HubSpot differently, but all of the businesses rely on HubSpot for email marketing and landing pages.” – AARON

    HubSpot Reviews

    HubSpot

    United States

    1,001-5,000

    2006

    $200.00/month

    Yes, get a free trial

    4.5

    2715 Reviews

    4.3

    2934 Reviews

    2. Marketo – Marketing Automation Software: Easy. Powerful. Complete.

    About Marketo : Marketo is a result of deriving automation software. Marketo is a single platform which takes care of lead generation to sales engagement, customer satisfaction to customer marketing. Marketo is a digital solution for every business. The software solution drives revenue, builds brands, and proves impact for modern marketers. Marketo is equipped with advanced features like Marketo Sales, Marketo CRM and many more to help the business grow.

    Marketo Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

    “The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you’re a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive.” – Heather C.

    Marketo Reviews

    Marketo, Inc.

    United States

    1001 – 5000

    2006

    $895.00/month

    Yes, get a free trial

    4.0

    451 Reviews

    4.1

    1688 Reviews

    3. iContact – Marketing automation with email, workflows & landing pages

    About iContact : iContact is an easy to use software solution that has made marketing simple. iContact deals with email marketing that does not require any HTML coding. With the in-built editor, you can just drag and drop appropriate contents and create emails for sales marketing. iContact has numerous instant templates that come handy and requires only reformatting. All you need to do is segment your contact list and program this software to automatically send emails.

    iContact Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing

    “iContact is a very user friendly product for anyone. My company sends thousands of emails a week & we are always very pleased with how easy it is to create an email & send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent & what emails I have yet to send.” – Lauren

    iContact Reviews

    iContact

    United States

    51 – 200

    2003

    Not provided by vendor

    Yes, get a free trial

    4.5

    463 Reviews

    4.1

    648 Reviews

    4. Pardot – Salesforce B2B marketing automation for marketing & sales

    About Pardot : Termed as world’s no 1 CRM automation software, Pardot is a favorite platform of the sales team. Pardot is being used by many organizations across the world because of its customer success stories. The marketing automation software has been successful in increasing ROI and campaign effectiveness for many sales organizations. Pardot has incredible customer support to assist your team with each feature.

    Pardot Marketing Automation Features : Analytics/ROI Tracking, Drip Campaigns, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “I have used Pardot at three different companies now and I love it. It’s been one of my most reliable and useful tools in my Marketing Stack over the years and it’s continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.” – Garrett G.

    Pardot Reviews

    Pardot

    United States

    1001 – 5000

    2006

    $1,000.00/month/user

    Yes, get a free trial

    4

    347 Reviews

    4

    1350 Reviews

    5. SharpSpring – Affordable marketing automation for all business sizes

    About SharpSpring :  If you are looking for an affordable, powerful and an effective lead generator platform, then SharpSpring is just for you. With SharpSpring, you derive more leads, convert, and optimize your sales with full-featured services. SharpSpring assists organization some of the outstanding features like blog building, behavior-based emails, campaign tracking, CRM and sales automation, reporting, analytics and many more.

    SharpSpring Marketing Automation Features: A/B Testing, Analytics/ROI Tracking, Customizable CTAs, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “I use it everyday for my business as well as for clients. If you do online lead generation and marketing and want to be able to track ROI online, this is the tool to use. Great value for your money.” – Gary S.

    SharpSpring Reviews

    SharpSpring

    United States

    51 – 200

    2012

    Not provided by vendor

    Yes, get a free trial

    4.5

    213 Reviews

    4.3

    14 Reviews

    6. Infusionsoft – CRM, sales & marketing software for small businesses

    About Infusionsoft : Infusionsoft is now known as Keap. The software is designed specifically for small business that lacks resources but wants to deliver great customer service. With Keap, you can centralize data and organize your client’s information in one place. This not only saves you time but allows you to focus on different areas. Keap assists business in client management, managing appointments, making quotes and payments, handling invoices, and sending emails.

    Infusionsoft Marketing Automation Features: Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “We use Infusionsoft for lead capture and nurture, closing business, and managing upsells. The automation side of things has made life much simpler, and now I know who all my leads are. All of their information is in one easy to search place, and I can segment them effectively.” – Sean Adams

    Infusionsoft Reviews

    Infusionsoft

    United States

    501 – 1000

    2001

    $99.00/month

    Yes, get a free trial

    4.0

    713 Reviews

    3.9

    537 Reviews

    7. Mailigen – Email marketing automation. Email + SMS + Social

    About Mailigen : Connecting with your customer’s through one or other way is important to keep your business active and flourishing. Mailgen is just the right platform that builds a healthy customer relationship by sending automated emails, newsletters, and journals to your customers. Trusted for more than 8 years, Mailigen has associated with various big companies worldwide. Mailigen helps the organization in saving time and utilizing technology in the right way.

    Mailigen Marketing Automation Features: A/B Testing, Customizable CTAs, Dynamic Content, Landing Pages/Web Forms

    “Since we discovered the wide range of Mailigen email marketing software capabilities, we decided to pursue email marketing campaigns. As a result, traffic to our site increased by 120% -250% and we have cultivated a very loyal customer list.” – Platforma

    Mailigen Reviews

    Mailigen

    United States

    11 – 50

    2009

    $10.00/month

    Yes

    5.0

    44 Reviews

    4.5

    24 Reviews

    8. Act-On Software, Inc. – Cloud marketing automation platform

    About Act-On : Act-on is one of the best marketing automation software that can be personalized as per the business requirements. Unlike most software that has fixed features, Act-on is flexible and understands user’s demand. With this software, you can convert the leads and reach the right customers by adaptive marketing. Act-on unlashes various marketing tools that go beyond just emails. The personalized tools suit the journey of every type of business without any restrictions.

    Act-On Marketing Automation Features: Analytics/ROI Tracking, Customizable CTAs, Landing Pages/Web Forms, Lead Scoring, Search Marketing, Segmentation, Social Marketing, Website Visitor Tracking

    “We are a media publisher that used Act-On primarily for sending out marketing emails – about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done..” – Scott S.

    Act-On Software Reviews

    Act-On Software

    United States

    51 – 200

    2008

    $900.00/month

    Yes

    4.0

    155 Reviews

    4.1

    622 Reviews

    9. Autopilot HQ – Visual marketing software for automating customer journeys

    About Autopilot HQ : Autopilot HQ is a visual treat for marketing automation businesses. Business can now capture leads from the websites, apps, blogs, or personal messages and convert them into sales. Companies can automate repetitive tasks like sending journals, assigning leads, booking appointments and sending newsletters over emails, thus saving time. Autopilot helps in developing personalized relations with customers by engaging them with the right channels.

    Autopilot Marketing Automation Features: A/B Testing, Analytics/ROI Tracking, Drip Campaign, Customizable CTAs, Customizable CTAs, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Segmentation, Social Marketing, Website Visitor Tracking

    “In the past if you think about marketing automation you have one person who owns that tool. Everybody goes to that person. We don’t have that dynamic here. Our whole team can use Autopilot across the entire funnel.” – BRANDON LEONG

    Autopilot HQ Reviews

    Autopilot

    United States

    51 – 200

    2012

    $1/month

    Yes

    5.0

    55 Reviews

    4.6

    164 Reviews

    10. SALESmanago – The #1 All-in-one Marketing Automation Platform for SMB

    About SALESmanago : Salesmanago is one of the best AI and machine learning powered software that builds customer relations and engages them across various channels to converts the leads into sales. It identifies visitors form your website and sends them automated emails and personalized messages. Salesmanago manages CRM, lead generation, website personalization, mobile and web marketing, social media management and many more activities on behalf of the company.

    SALESmanago Marketing Automation Features: A/B Testing , Analytics/ROI Tracking, Customizable CTAs, Drip Campaigns, Dynamic Content, Landing Pages/Web Forms, Lead Scoring, Sales Intelligence, Segmentation, Social Marketing, Website Visitor Tracking

    “System’s user-friendly interface as well as the features, while having the extensive toolbox and integrations, makes SalesMANAGO one of the best marketing tools. Simply, this is one of those rear platforms where you see the real value for the money you pay. It’s not cheap, but it’s worth it.” – Giorgi G.

    SALESmanago Reviews

    Benhauer

    Poland

    201 – 500

    2011

    Not provided by vendor

    Yes

    4.5

    74 Reviews

    4.2

    63 Reviews

     

    Get Quick Comparison of Top Marketing Automation Software

    Marketing Automation Features HubSpot Marketo iContact Pardot SharpSpring Infusionsoft Mailigen Act-On Autopilot HQ SALESmanago
    Price $200.00/ month $895.00/ month Not provided by vendor $1,000.00/ month/user Not provided by vendor $99.00/ month $10.00/ month $900.00/ month $1/ month Not provided by vendor
    A/B Testing          
    Analytics/ROI Tracking                  
    Customizable CTAs            
    Drip Campaigns              
    Dynamic Content        
    Landing Pages/Web Forms                    
    Lead Scoring                  
    Sales Intelligence  
    Search Marketing          
    Segmentation                  
    Social Marketing                  
    Website Visitor Tracking                

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