CleverTap

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The Ultimate All-in-One Customer Engagement Platform

5.0 2 verified reviews
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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses CleverTap

"Businesses that focus heavily on mobile user engagement often find CleverTap a practical fit for their marketing teams. It helps track how users behave within apps and allows teams to act on that data without much delay. This makes it useful for running targeted campaigns based on real usage patterns. However, smaller businesses or early-stage startups with limited user bases may find the platform more than they actually need at their current stage."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

CleverTap Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating5.0 / 5
Starting Price₹6000 / month
Free Trial30 Days
Free VersionNo
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

CleverTap Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About CleverTap

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers automation and AI-driven insights, making it easier for marketers to create and execute campaigns that resonate with their audience. Key features include detailed analytics, segmentation based on user actions and profiles, omnichannel messaging, and campaign optimization tools. It's particularly favored for its ability to track, analyze, and act on user data in real-time, enhancing customer experiences and driving growth.
Company CleverTap
Founded 2013
Headquarters United States
Employees 501-1000

Support

24x7 Support Email Phone Chat Knowledge Base

Training

In-person Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 1 industry available
Information Technology & Services

Why Choose CleverTap

Problem it Solves

  • Problem it Solves Enhancing Customer Engagement Through Personalized Marketing Automation And Analytics

Target Users

  • Target Users Mobile App Marketers
  • Target Users Product Managers
  • Target Users Customer Engagement Teams
  • Target Users Growth Marketers
  • Target Users Data Analysts

Core Use Case

  • Core Use Case Segment Your Audience
  • Core Use Case Personalize User Engagement
  • Core Use Case Automate Marketing Campaigns
  • Core Use Case Analyze User Behavior
  • Core Use Case Optimize Customer Retention

USP

  • USP Drive Customer Engagement With Personalized And Data-driven Insights

Pros

  • Pros Real-time user segmentation reacts instantly to behavior changes
  • Pros Lifecycle optimization covers onboarding, retention, and win-back campaigns together
  • Pros Built-in analytics removes the need for a separate data tool
  • Pros Omnichannel reach spans push, SMS, email, in-app, and WhatsApp
  • Pros AI-powered predictions flag users likely to churn before they leave
  • Pros Campaign experiments run A/B and multivariate tests without extra setup
  • Pros Event tracking captures granular actions without heavy engineering overhead
  • Pros Scales confidently across millions of daily active users globally

Cons

  • Cons Mobile app analytics feel secondary to the core engagement tools
  • Cons Pricing scales quickly once campaigns and user volumes grow
  • Cons Advanced segmentation options demand a noticeable ramp-up period to master
  • Cons Reporting customization falls short for deeply analytics-driven marketing teams
Editorial Buyer Guidance

Who Is CleverTap Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Enhancing Customer Engagement Through Personalized Marketing Automation And Analytics

Target Users

  • Mobile App Marketers
  • Product Managers
  • Customer Engagement Teams
  • Growth Marketers
  • Data Analysts

Core Use Cases

  • Segment Your Audience
  • Personalize User Engagement
  • Automate Marketing Campaigns
  • Analyze User Behavior
  • Optimize Customer Retention

Unique Selling Point

Drive Customer Engagement With Personalized And Data-driven Insights

Strengths and Limitations

CleverTap Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Real-time user segmentation reacts instantly to behavior changes
  • Lifecycle optimization covers onboarding, retention, and win-back campaigns together
  • Built-in analytics removes the need for a separate data tool
  • Omnichannel reach spans push, SMS, email, in-app, and WhatsApp
  • AI-powered predictions flag users likely to churn before they leave
  • Campaign experiments run A/B and multivariate tests without extra setup
  • Event tracking captures granular actions without heavy engineering overhead
  • Scales confidently across millions of daily active users globally
!

Cons

  • Mobile app analytics feel secondary to the core engagement tools
  • Pricing scales quickly once campaigns and user volumes grow
  • Advanced segmentation options demand a noticeable ramp-up period to master
  • Reporting customization falls short for deeply analytics-driven marketing teams
Category-Based Capabilities

CleverTap Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Marketing Analytics Software 27 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring Artificial Intelligence
Campaign Management Software 28 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management Artificial Intelligence
Marketing Automation Software 31 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM Artificial Intelligence
Customer Engagement Software 23 selected features Open category ↗ ⌄
Churn Management Engagement Tracking Email Management Social Media Integration CRM Multi-Language Real Time Analytics Campaign Management Content Management Event Triggered Actions Feedback Management Multi-Channel Communication Customer Database Surveys & Feedback Customer Experience Management Communication Management Live Chat Customer Segmentation Visual Analytics Customer History Customer Portal Sentiment Analysis Artificial Intelligence
All-in-One Marketing Platform Software 8 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing Artificial Intelligence
Customer Data Platform Software 9 selected features Open category ↗ ⌄
Personalization Campaign Management Customer Segmentation GDPR Compliance Behavioral Analytics Data Integration Predictive Modeling Customer Profiles Artificial Intelligence
Mobile Analytics Software 15 selected features Open category ↗ ⌄
In-App Events Tracking Multi-Channel Attribution Retention Tracking Push Notifications Behavior Tracking Cohort Analysis Conversion Tracking Funnel Analysis Uninstall Tracking A/B Testing Customer Segmentation Reporting/Analytics Heatmaps Session Recording Issue Management
Mobile Marketing Software 14 selected features Open category ↗ ⌄
Text-to-Win Push Notifications Mobile Access SMS Marketing Customizable Templates Engagement Tracking Activity Dashboard Email Marketing Campaign Management Contact Management Customer Segmentation Campaign Analytics Autoresponders Artificial Intelligence
Personalization Software 25 selected features Open category ↗ ⌄
Recommendations Abandoned Cart Saver Account Based Marketing Content Analytics Third-Party Integrations Campaign Segmentation Customer Segmentation Engagement Tracking Behavioral Targeting Customizable Branding Experience Management Customer Profiles Behavior Tracking A/B Testing Real-Time Analytics Website Personalization Contextual Targeting Drag & Drop Reporting/Analytics Activity Dashboard Alerts/Notifications Real-Time Reporting Website Analytics Email Marketing Artificial Intelligence
Push Notifications Software 11 selected features Open category ↗ ⌄
Geotargeting A/B Testing Notification Scheduling Campaign Management Behavior Tracking Campaign Analytics Web Notifications Customer Segmentation App Notifications SMS Notifications Artificial Intelligence
Web Analytics Software 13 selected features Open category ↗ ⌄
Time on Site Tracking User Interaction Tracking Referral Tracking Goal Setting/Tracking Multiple Site Management Campaign Management Web Traffic Reporting Pageview Tracking Site Search Tracking Keyword Tracking Heatmaps Funnel Analysis Artificial Intelligence
Connected Applications

CleverTap Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 14 integrations
Pricing Information

CleverTap Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per Feature
Preferred Currency INR (₹)
Free Trial 30 Days
Free Version NA
Payment Frequency NA
Pricing Page ↗
Essentials
₹6000 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

CleverTap Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a CleverTap Review ↗
5.0
Based on 2 approved reviews
5 stars 100%
4 stars 0%
3 stars 0%
2 stars 0%
1 star 0%
Moran G.
Moran G. Mobile Marketing Lead

Effective Platform for Improving Customer Engagement

CleverTap has played a major role in improving our marketing campaigns by helping us maintain strong customer engagement and loyalty. Its real-time analytics and clear visual reports make it easy to understand user behavior. The ready-made templates simplify campaign creation, and setting up personalized messages with push notifications is smooth. The simple interface makes any minor drawbacks easy to overlook.

Reviewed on December, 2024
Sara A.
Sara A. Social Media Manager

Smart Tool for Targeted Campaign Delivery

CleverTap helps us create more effective campaigns by reaching customers through the right communication channels. The editable templates make launching targeted campaigns quick and easy. It also helps manage different customer segments and supports retargeting within specific time frames. While the platform works very well overall, better social media integration and deeper data collection would make it even stronger.

Reviewed on July, 2024
Alternative Products

Top CleverTap Alternatives

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View All CleverTap Alternatives ↗

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Frequently Asked Questions

CleverTap FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers automation and AI-driven insights, making it easier for marketers to create and execute campaigns that resonate with their audience. Key features include detailed analytics, segmentation based on user actions and profiles, omnichannel messaging, and campaign optimization tools. It's particularly favored for its ability to track, analyze, and act on user data in real-time, enhancing customer experiences and driving growth.

  • No, CleverTap does not offer a free version.

  • Yes, CleverTap offers a free trial.

  • No, Credit Card details are not required for the CleverTap trial.

  • CleverTap offers the following pricing plans & packages:

    Essentials

    ₹6000 Per Month

  • Yes, CleverTap offers an API.

  • CleverTap can be integrated with the following applications:

    • Salesforce Sales Cloud , HubSpot CRM , Slack , Braze , Twilio , Shopify , Zendesk Suite , Mixpanel , OneSignal , Microsoft Teams , Google Analytics , Segment , AppsFlyer , Adobe Experience Cloud

  • CleverTap offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • CleverTap offers training with the following options:
    • In-person , Webinar , Documentation

  • CleverTap supports the following languages:
    • English

  • Following are the typical users of the CleverTap:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • CleverTap supports the following deployment:
    • Cloud Hosted

  • CleverTap supports the following devices and operating systems:
    • Web-Based
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