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OneSignal

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Push Notification Software to Improve Customer Engagement

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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses OneSignal

"Businesses that rely on push notifications often find OneSignal a practical choice for reaching their users across web and mobile channels. It helps marketing and product teams send timely messages without needing heavy technical involvement every time. The setup is generally straightforward, and teams can manage campaigns without constant developer support. However, businesses looking for deep customer segmentation combined with advanced analytics in one place may find they need additional tools alongside it."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

OneSignal Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User RatingNot rated yet
Starting Price$19 / month
Free TrialAvailable
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

OneSignal Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About OneSignal

OneSignal stands out as a versatile and user-friendly customer engagement tool specializing in push notifications, in-app messages, SMS, and email. Its major strength is the ability to send targeted messages across different platforms, enhancing user engagement and retention. OneSignal's real-time analytics and A/B testing features are key for optimizing messaging strategies, ensuring messages resonate with the audience. The platform's segmentation capabilities allow for precise targeting based on user behavior and preferences. Its API and SDKs provide easy integration with existing apps and websites. Notably, OneSignal offers automated messaging based on user actions, making communications timely and relevant. Ideal for developers and marketers, OneSignal simplifies multi-channel communication, making it a go-to solution for businesses looking to connect with their users effectively.
Company OneSignal
Founded 2015
Headquarters United States
Employees 101-500

Support

24x7 Support Email Phone Chat Knowledge Base

Training

In-person Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android Windows Linux

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 1 language available
English
Industries Served 2 industries available
Information Services Information Technology & Services

Why Choose OneSignal

Problem it Solves

  • Problem it Solves Enhancing User Engagement Through Targeted Push Notifications And Messaging

Target Users

  • Target Users Mobile App Developers
  • Target Users Marketers
  • Target Users Product Managers
  • Target Users E-commerce Businesses
  • Target Users Media And Publishing Companies

Core Use Case

  • Core Use Case Send Targeted Notifications
  • Core Use Case Engage Users With Personalized Messages
  • Core Use Case Automate Communication Workflows
  • Core Use Case Analyze User Engagement
  • Core Use Case Optimize Messaging Strategies

USP

  • USP Boost Engagement With Personalized And Automated Messaging Solutions

Pros

  • Pros Free tier supports up to 10000 subscribers without credit card
  • Pros Push notifications reach web, mobile, and email from one dashboard
  • Pros Segmentation tools let you target users by behavior and location
  • Pros A/B testing built in so you can optimize messages fast
  • Pros SDKs cover iOS, Android, React Native, Flutter, and more platforms
  • Pros Delivery analytics show open rates, clicks, and real-time performance
  • Pros Setup rarely takes longer than 30 minutes for basic integration
  • Pros Generous documentation makes troubleshooting manageable without contacting support

Cons

  • Cons Free plan branding removal requires upgrading to paid tiers
  • Cons Analytics depth falls short for data-driven marketing teams
  • Cons Deliverability troubleshooting often demands technical knowledge most marketers lack
  • Cons Pricing climbs quickly once push volume scales beyond basics
Editorial Buyer Guidance

Who Is OneSignal Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Enhancing User Engagement Through Targeted Push Notifications And Messaging

Target Users

  • Mobile App Developers
  • Marketers
  • Product Managers
  • E-commerce Businesses
  • Media And Publishing Companies

Core Use Cases

  • Send Targeted Notifications
  • Engage Users With Personalized Messages
  • Automate Communication Workflows
  • Analyze User Engagement
  • Optimize Messaging Strategies

Unique Selling Point

Boost Engagement With Personalized And Automated Messaging Solutions

Strengths and Limitations

OneSignal Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Free tier supports up to 10000 subscribers without credit card
  • Push notifications reach web, mobile, and email from one dashboard
  • Segmentation tools let you target users by behavior and location
  • A/B testing built in so you can optimize messages fast
  • SDKs cover iOS, Android, React Native, Flutter, and more platforms
  • Delivery analytics show open rates, clicks, and real-time performance
  • Setup rarely takes longer than 30 minutes for basic integration
  • Generous documentation makes troubleshooting manageable without contacting support
!

Cons

  • Free plan branding removal requires upgrading to paid tiers
  • Analytics depth falls short for data-driven marketing teams
  • Deliverability troubleshooting often demands technical knowledge most marketers lack
  • Pricing climbs quickly once push volume scales beyond basics
Category-Based Capabilities

OneSignal Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Customer Engagement Software 22 selected features Open category ↗ ⌄
Churn Management Engagement Tracking Email Management Social Media Integration CRM Multi-Language Real Time Analytics Campaign Management Content Management Event Triggered Actions Feedback Management Multi-Channel Communication Customer Database Surveys & Feedback Customer Experience Management Communication Management Live Chat Customer Segmentation Visual Analytics Customer History Customer Portal Sentiment Analysis
SMS Marketing Software 31 selected features Open category ↗ ⌄
Contact Management Interaction Tracking Text-to-Win Mobile Keywords SMS Messaging Message Personalization Campaign Management Customer Segmentation Multi-Campaign Automated Responses Reporting/Analytics Communication Management Scheduled Messaging Polls/Voting Mass Texting MMS Contact Database Chat/Messaging Campaign Planning 2-Way Messaging Live Chat Engagement Tracking Mobile Coupons SMS Marketing Alerts/Notifications Compliance Management Reputation Management Multi-Language QR Codes Reminders Open Rate Tracking
Customer Communications Management Software 19 selected features Open category ↗ ⌄
Template Management Workflow Management Third-Party Integrations CRM Interaction Tracking Content Management Activity Dashboard On-Demand Communications Personalization Multi-Channel Communication Interactive Content Video Support Customer Database Chat/Messaging Reporting & Statistics Batch Communications Customer History Alerts/Notifications Feedback Management
Mobile Marketing Software 13 selected features Open category ↗ ⌄
Text-to-Win Push Notifications Mobile Access SMS Marketing Customizable Templates Engagement Tracking Activity Dashboard Email Marketing Campaign Management Contact Management Customer Segmentation Campaign Analytics Autoresponders
Push Notifications Software 10 selected features Open category ↗ ⌄
Geotargeting A/B Testing Notification Scheduling Campaign Management Behavior Tracking Campaign Analytics Web Notifications Customer Segmentation App Notifications SMS Notifications
Connected Applications

OneSignal Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 13 integrations
Pricing Information

OneSignal Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per Feature
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Quote Based
Pricing Page ↗
Growth
$19 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Alternative Products

Top OneSignal Alternatives

Explore leading products commonly evaluated alongside OneSignal.

View All OneSignal Alternatives ↗

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Frequently Asked Questions

OneSignal FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

OneSignal stands out as a versatile and user-friendly customer engagement tool specializing in push notifications, in-app messages, SMS, and email. Its major strength is the ability to send targeted messages across different platforms, enhancing user engagement and retention. OneSignal's real-time analytics and A/B testing features are key for optimizing messaging strategies, ensuring messages resonate with the audience. The platform's segmentation capabilities allow for precise targeting based on user behavior and preferences. Its API and SDKs provide easy integration with existing apps and websites. Notably, OneSignal offers automated messaging based on user actions, making communications timely and relevant. Ideal for developers and marketers, OneSignal simplifies multi-channel communication, making it a go-to solution for businesses looking to connect with their users effectively.

  • No, OneSignal does not offer a free version.

  • Yes, OneSignal offers a free trial.

  • No, Credit Card details are not required for the OneSignal trial.

  • OneSignal offers the following pricing plans & packages:

    Growth

    $19 Per Month

  • OneSignal supports the following payment frequencies:

    • Quote Based

  • Yes, OneSignal offers an API.

  • OneSignal can be integrated with the following applications:

    • Salesforce Sales Cloud , Firebase , Unity , WordPress.com , HubSpot CRM , AWS Cloud , BigCommerce , Shopify , Intercom , Zapier , Google Analytics , Microsoft Azure , Segment

  • OneSignal offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • OneSignal offers training with the following options:
    • In-person , Webinar , Documentation

  • OneSignal supports the following languages:
    • English

  • Following are the typical users of the OneSignal:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • OneSignal supports the following deployment:
    • Cloud Hosted

  • OneSignal supports the following devices and operating systems:
    • Web-Based , iPhone , Android , Windows , Linux
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