| 01SMS & MMS Campaign Management |
Creates and sends promotional, transactional, and lifecycle text campaigns using SMS or multimedia messages. |
Select Mobile Audience→
Create SMS / MMS Message→
Schedule / Trigger Campaign→
Track Delivery & Response
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SMS, MMS, short code, toll-free, and supported sender options
Message scheduling, personalization, and link tracking
Delivery receipts, replies, opt-outs, and failure reporting
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| 02Push Notification Campaigns |
Sends targeted notifications to users' mobile devices to promote offers, remind users, announce updates, or encourage app engagement. |
Build Push Audience→
Create Notification→
Send / Schedule Push→
Measure Opens & Actions
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iOS and Android push notification support
Rich media, action buttons, and deep-link options
Delivery, open, click, and conversion tracking
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| 03In-App Messaging & Mobile Experiences |
Displays messages, banners, modals, prompts, or offers inside mobile applications based on user behavior or campaign rules. |
Define In-App Trigger→
Create Message Experience→
Display to Eligible User→
Track Interaction
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Banner, modal, full-screen, and custom in-app formats
Behavioral and event-based display rules
Frequency caps and controls to prevent message fatigue
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| 04Mobile Audience Segmentation |
Groups users by app activity, purchases, location, device, profile attributes, campaign history, or other mobile engagement signals. |
Collect Mobile User Data→
Define Segment Rules→
Build Dynamic Audience→
Target Relevant Campaign
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Behavioral, profile, device, purchase, and engagement criteria
Real-time or frequently refreshed dynamic segments
Exclusion rules for inactive, opted-out, or over-messaged users
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| 05Mobile Journey & Campaign Automation |
Automates multi-step customer journeys using mobile events, delays, conditions, and channel actions across SMS, push, in-app, and connected channels. |
Define Journey Trigger→
Apply Conditions & Timing→
Deliver Mobile Message→
Branch by User Response
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Event, date, behavior, and audience-based journey triggers
Conditional branching, delays, goals, and exit criteria
Cross-channel coordination without duplicate messaging
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| 06Location-Based & Geofenced Marketing |
Targets mobile users with campaigns based on geographic areas, store proximity, entered or exited locations, or other permitted location signals. |
Define Location / Geofence→
Detect Eligible User→
Trigger Relevant Offer / Message→
Measure Visit / Response
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Geofence, proximity, and location-trigger capabilities
Consent and permission handling for location data
Location accuracy and controls for trigger frequency
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| 07Deep Links & Mobile Campaign Routing |
Directs users from messages or ads to specific app screens, products, offers, or mobile web destinations instead of a generic homepage. |
Create Campaign Link→
User Taps Message / Ad→
Detect App / Device Context→
Route to Relevant Destination
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Deep linking and deferred deep linking
Fallback routing when the app is not installed
Campaign parameter and conversion attribution support
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| 08Mobile Personalization & A/B Testing |
Tailors messages, offers, timing, and mobile experiences to individual users while testing variants to identify stronger-performing campaigns. |
Create Campaign Variants→
Split / Personalize Audience→
Deliver Variants→
Compare Performance
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Dynamic fields and behavior-based personalization
A/B or multivariate testing for copy, timing, and offers
Statistical reporting and configurable conversion goals
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| 09Consent, Preferences & Mobile Compliance |
Tracks customer consent, channel preferences, opt-ins, opt-outs, quiet periods, and communication eligibility for mobile marketing programs. |
Capture Consent / Preference→
Store Channel Eligibility→
Validate before Campaign Send→
Process Opt-Out / Change
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Channel-specific opt-in and opt-out records
Quiet hours, suppression lists, and frequency controls
Consent history and auditability for applicable regulations
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| 10Mobile Marketing Analytics & Integrations |
Measures delivery, engagement, conversion, retention, and campaign revenue while connecting mobile marketing activity with customer and analytics systems. |
Aggregate Campaign Activity→
Analyze Mobile Marketing KPIs→
Connect Customer & Data Systems→
Optimize Campaign Performance
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Delivery, click, conversion, revenue, retention, and opt-out reporting
CRM, CDP, ecommerce, analytics, attribution, and data warehouse integrations
APIs, SDKs, webhooks, exports, and real-time event exchange
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