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Salesforce Marketing Cloud

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AI-powered, cloud-based digital marketing platform

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Salesforce Marketing Cloud Evaluation Snapshot

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User RatingNot rated yet
Starting Price$1,250 / month
Free TrialAvailable
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Salesforce Marketing Cloud Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interactions. Integrating with Salesforce CRM, it offers a unified view of customer data. Features like Journey Builder assist in creating customized customer journeys. Additionally, it supports advertising management across different channels. The platform's interactive content creation tools enhance customer experience. Salesforce Marketing Cloud is designed to help businesses connect with their audience effectively, offering insights and scalability for growing marketing needs.
Company Salesforce
Founded 2003
Headquarters United States
Employees 1000+

Support

24x7 Support Email Phone Chat Knowledge Base

Training

In-person Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based iPhone Android

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 20 languages available
Chinese Czech Danish Dutch English Finnish French German Hungarian Indonesian Irish Italian Japanese Korean Norwegian Polish Portuguese Russian Spanish Swedish
Industries Served 2 industries available
Information Services Information Technology & Services
Category-Based Capabilities

Salesforce Marketing Cloud Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Email Management Software 24 selected features Open category ↗ ⌄
Email Tracking Contact Management Auto-Responders Signature Management Spam Blocker Email Marketing Customer Segmentation Alerts/Notifications Email Monitoring Chat/Messaging Routing Canned Responses Whitelisting/Blacklisting Search/Filter Drag & Drop Campaign Management Shared Inboxes Inbox Management Response Management Email Templates Queue Management Email Distribution Collaboration Tools Prioritization
Marketing Analytics Software 26 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Content Marketing Software 22 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Lead Generation Software 31 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring
Social Media Marketing Software 31 selected features Open category ↗ ⌄
Automated Publishing Campaign Analytics Commenting/Notes Tagging Contact Management Social Media Monitoring Performance Metrics Campaign Planning Multi-Campaign Content Management Social Promotion Multi-Channel Marketing Image Library Post Scheduling Email Marketing Conversion Tracking Campaign Management Drag & Drop Reporting/Analytics Engagement Tracking Multi-Channel Management Content Library AB Testing Multi-Account Management Social Media Integration Calendar Management Trend Analysis Customer Segmentation Keyword Filtering Automated Scheduling Click Tracking
Customer Engagement Software 22 selected features Open category ↗ ⌄
Churn Management Engagement Tracking Email Management Social Media Integration CRM Multi-Language Real Time Analytics Campaign Management Content Management Event Triggered Actions Feedback Management Multi-Channel Communication Customer Database Surveys & Feedback Customer Experience Management Communication Management Live Chat Customer Segmentation Visual Analytics Customer History Customer Portal Sentiment Analysis
Lead Management Software 28 selected features Open category ↗ ⌄
Lead Nurturing Sales Reports Social Media Integration Monitoring Pipeline Management Template Management Lead Qualification Calendar Management Sales Forecasting Lead Distribution Prospecting Tools Task Management Document Storage Lead Segmentation Reminders Email Tracking Interaction Tracking CRM Web Forms Email Marketing Lead Capture Campaign Management Contact Management Workflow Management Sales Trend Analysis Source Tracking Lead Generation Opportunity Management
Content Management Software (CMS) 23 selected features Open category ↗ ⌄
Image Editing Search/Filter Calendar Management Content Publishing Options Customizable Templates Drag & Drop Website Management Activity Dashboard Audio File Management Electronic Forms Reporting & Statistics Metadata Management Version Control Document Management Customizable Branding WYSIWYG Editor Text Editing Content Library SEO Management Video Support Multi-Language Engagement Tracking Collaboration Tools
Business Dashboard Software 20 selected features Open category ↗ ⌄
Scorecards Data Connectors KPI Monitoring Alerts/Notifications Public Dashboards Data Visualization Private Dashboards Customizable Reports Forecasting Reporting/Analytics Performance Metrics Collaboration Tools Widgets Dashboard Creation Data Synchronization Single Page View Trend Analysis Functions/Calculations Multiple Data Sources Predictive Analytics
AI Marketing Tools Software 10 selected features Open category ↗ ⌄
AI/Machine Learning Marketing Management AI Content Creation AI Writing Assistant Personalization SEO Management Behavior Analytics Campaign Analytics Campaign Management Marketing Automation
All-in-One Marketing Platform Software 7 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing
Content Collaboration Software 14 selected features Open category ↗ ⌄
Content Library File Sharing Collaboration Tools Version Control Data Synchronization Mobile Access Document Management Document Templates Content Management Access Controls/Permissions Approval Process Control Commenting/Notes Task Management Activity Tracking
Customer Data Platform Software 8 selected features Open category ↗ ⌄
Personalization Campaign Management Customer Segmentation GDPR Compliance Behavioral Analytics Data Integration Predictive Modeling Customer Profiles
Customer Loyalty Software 18 selected features Open category ↗ ⌄
Referral Tracking Member Portal Social Promotion Gift Card Management Loyalty Program Customer Activity Tracking Customer Surveys Loyalty Cards Rewards Management CRM Engagement Tracking Membership Management Promotions Management Survey/Poll Management Campaign Management Multi-Channel Marketing Gamification eCommerce Management
Data Management Platforms Software 10 selected features Open category ↗ ⌄
Data Capture and Transfer Behavioral Analytics Audience Targeting CRM Data Visualization ROI Tracking Competitive Analysis Campaign Management Ad Network Integration Customer Journey Mapping
Digital Experience Platforms (DXP) Software 15 selected features Open category ↗ ⌄
Analytics Third-Party Integration Content Management Brand Management Document Management Template Management Customizable Templates Activity Dashboard Alerts/Notifications API Multi-Channel Distribution Reporting/Analytics Configurable Workflow Customizable Forms A/B Testing
Personalization Software 24 selected features Open category ↗ ⌄
Recommendations Abandoned Cart Saver Account Based Marketing Content Analytics Third-Party Integrations Campaign Segmentation Customer Segmentation Engagement Tracking Behavioral Targeting Customizable Branding Experience Management Customer Profiles Behavior Tracking A/B Testing Real-Time Analytics Website Personalization Contextual Targeting Drag & Drop Reporting/Analytics Activity Dashboard Alerts/Notifications Real-Time Reporting Website Analytics Email Marketing
Sales Force Automation Software 17 selected features Open category ↗ ⌄
Email Marketing Campaign Management Pipeline Management Lead Management Lead Capture Referral Tracking Sales Activity Management Performance Metrics Third-Party Integrations Customer Database Territory Management Activity Dashboard Forecasting Contact Management Task Management Opportunity Management Customizable Fields
Small Business Loyalty Programs Software 15 selected features ⌄
Customer Profiles Membership Management Campaign Management Engagement Tracking Rewards Management Loyalty Cards No-Card Loyalty System Multi-Channel Marketing Referral Tracking Loyalty Program Activity Dashboard Customer Segmentation For Small Businesses Rewards Points Reporting/Analytics
Social Media Analytics Tools Software 8 selected features Open category ↗ ⌄
Multi-Channel Data Collection Engagement Tracking Lead Attribution Campaign Analytics Influencer Tracking Post Scheduling Customizable Reports Competitor Monitoring
CRM Software 29 selected features Open category ↗ ⌄
Referral Tracking Mobile Access Lead Qualification Contact Database Sales Pipeline Management Territory Management Quotes/Estimates Customizable Fields Calendar/Reminder System Marketing Automation Task Management Interaction Tracking Social Media Integration Pipeline Management Lead Capture Forecasting Contact Management Email Management Lead Generation Workflow Management Activity Dashboard Internal Chat Integration Segmentation Alerts/Notifications Document Storage Lead Management Reporting/Analytics Data Import/Export AI/Machine Learning
Pricing Information

Salesforce Marketing Cloud Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Annual Subscription, Monthly Payment
Pricing Page ↗
Marketing Cloud Engagement
$1,250 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

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Frequently Asked Questions

Salesforce Marketing Cloud FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, streamlining communication efforts. It includes robust analytics for tracking campaign performance and customer interactions. Integrating with Salesforce CRM, it offers a unified view of customer data. Features like Journey Builder assist in creating customized customer journeys. Additionally, it supports advertising management across different channels. The platform's interactive content creation tools enhance customer experience. Salesforce Marketing Cloud is designed to help businesses connect with their audience effectively, offering insights and scalability for growing marketing needs.

  • No, Salesforce Marketing Cloud does not offer a free version.

  • Yes, Salesforce Marketing Cloud offers a free trial.

  • No, Credit Card details are not required for the Salesforce Marketing Cloud trial.

  • Salesforce Marketing Cloud offers the following pricing plans & packages:

    Marketing Cloud Engagement

    $1,250 Per Month

  • Salesforce Marketing Cloud supports the following payment frequencies:

    • Annual Subscription , Monthly Payment

  • Yes, Salesforce Marketing Cloud offers an API.

  • Salesforce Marketing Cloud offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • Salesforce Marketing Cloud offers training with the following options:
    • In-person , Webinar , Documentation

  • Salesforce Marketing Cloud supports the following languages:
    • Chinese , Czech , Danish , Dutch , English , Finnish , French , German , Hungarian , Indonesian , Irish , Italian , Japanese , Korean , Norwegian , Polish , Portuguese , Russian , Spanish , Swedish

  • Following are the typical users of the Salesforce Marketing Cloud:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Salesforce Marketing Cloud supports the following deployment:
    • Cloud Hosted

  • Salesforce Marketing Cloud supports the following devices and operating systems:
    • Web-Based , iPhone , Android
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