1. Pipedrive– Designed to keep you selling
About Pipedrive: Pipedrive is a CRM and sales pipeline management tool for small and medium sized sales teams. It’s built hand-in-hand by hardcore salespeople and ex-Skypers. Pipedrive organizes leads in a way you’ll always have a great overview of sales, and makes you focus on the important deals first. When firing up Pipedrive, you’ll always land on a single, streamlined view of your sales process. It gives clarity, and gets your team on the same page. Your emails, calls, and progress are tracked automatically. Pipedrive clears the way, so you can focus on doing what you do best. Because the pipeline is your starting point, Pipedrive keeps your actions on-point not off-target and your goals realistic not idealistic.
Pipedrive Lead Generation Features : Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management, Prospecting Tools, Visitor Identification
“Pipedrive has been invaluable in helping us keep our clients happy. It’s a really intuitive tool that’s easy to use and quick to master. Perhaps the most useful feature for us is the flexibility and level of integrations it has. It’s not just our CRM, it’s part of our whole sales and account management process, so the ability to talk with the other tools we use is critical.” – Guy Thornton
“Pipedrive has been invaluable in helping us keep our clients happy. It’s a really intuitive tool that’s easy to use and quick to master. Perhaps the most useful feature for us is the flexibility and level of integrations it has. It’s not just our CRM, it’s part of our whole sales and account management process, so the ability to talk with the other tools we use is critical.” – Guy ThorntonPipedrive
United States
501 – 1000
2010
$14.90/month/user
Yes, get a free trial
4.5 
2200+ Reviews
4.3 
1350+ Reviews
2. LinkedIn Sales Navigator– Sales Tool for Prospecting & Insights
About LinkedIn Sales Navigator: LinkedIn Sales Navigator helps you find the right decision makers, shorten your sales cycle and virtually connect with your buyers. When sellers take five or more actions with Sales Navigator, they see: 38% increased pipeline, 6% higher win rates, 47% larger deals and 43% of total revenue influenced by Sales Navigator (May 2022). This is why we are the #1 sales intelligence provider (measured by revenue January 2022).
LinkedIn Sales Navigator Lead Generation Features : Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management, Prospecting Tools, Visitor Identification
“The time of buying incorrect lead lists is over! The Lead Builder tool in LinkedIn’s Sales Navigator helps us easily create a list of relevant, up-to-date leads. Lead Builder provides us with great insight into who the decision makers are within our target companies.” – Noël BrouwersUnited States
25000+
2003
$79.99/month
Yes, get a free trial
4.5
80+ Reviews
4.3
1600+ Reviews
3. HubSpot Marketing – All in one inbound marketing platform
About HubSpot Marketing : HubSpot Marketing is the most advanced lead generation software on the planet and comes with impressive tools. From helping personal business to big companies, it offers an all-in-one tool for marketers to generate leads and convert them into sales. Its inbound marketing makes businesses appear online, converting website traffic into leads and customers, and optimizing strategies based on the results. It is cloud-based and helps companies of all sizes.
HubSpot Marketing Lead Generation Features : Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management
“Since implementing HubSpot’s software and inbound marketing methodology, we have grown organic traffic by 450%, and our inbound lead-to-customer conversion rate continues to increase.” – KRISTY SHARROWHubSpot
United States
1001 – 5000
2006
$200.00/month
Yes
4.5
3980+ Reviews
4.3
5640+ Reviews
4. Intercom – Customer messaging platform for sales, marketing and support
About Intercom: It is the first customer platform that helps businesses accelerate their growth. Intercom helps in building a suite of messaging products for internet businesses to stimulate the growth of the customer lifecycle, from acquisition to engagement as well as support. It applies new and better way to acquire, engage and retain customers. An ideal solution for sales, marketing and support teams to better connect and communicate with customers.
Intercom Lead Generation Features: Lead Capture, Lead Nurturing, Lead Scoring, Visitor Identification
“Intercom provides us with a tool to field any requests, spanning from support, marketing, sales, and technical advising. We’d be hard-pressed to find a system that supports the needs of multiple departments, and the multiple integrations allow us to serve our users at scale.” – Jesus RequenaIntercom
United States
201 – 500
2011
$49.00/month
Yes
4.5
670+ Reviews
4.3
880+ Reviews
5. LeadFuze – Lead Generation Software for Small Sales Teams
About LeadFuze: LeadFuze is a sales automation and lead generation software platform that aims to help users create more top-of-funnel leads and have more conversations Marketing companies and users use this software a lot for their generating leads and converting them to sales. Top features of this solution include campaign management, prospecting tools, lead generation, capture, and distribution, etc. It helps in targeting, retargeting and creating similar audiences, etc.
LeadFuze Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Prospecting Tools
“Gathering contact emails used to be a labor-intensive process. Once I discovered ablity to add hundreds of leads via a few clicks in LeadFuze, then sat back and watched all of the emails roll in, I was hooked. LeadFuze saves a crap-ton of time and is worth every penny!” – Ryan BattlesLeadFuze
United States
02 – 10
2014
$83.00/month
Yes
4.6
70+ Reviews
4.7
90+ Reviews
6. Agile CRM – Sales and marketing CRM for growing businesses
About Agile CRM: Agile CRM is a cloud-based lead generation tool and customer relationship software that helps small and medium-sized businesses. From providing services like contact management, telephony tools, and appointment scheduling to marketing automation, project management, etc., this solution makes it easier for the companies to thrive and succeed on the internet. It allows users to record and access customer data whenever required and integrates with all the essential software too.
Agile CRM Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management, Prospecting Tools, Visitor Identification
“I had a small issue with some stats, and as I needed them very urgently. Worte a mail to support, and they were very fast. Thank you guys for your outstanding attitude, and help. I recommend AgileCRM to everybody. Worth the money.” – Arpad CzimbalmosAgile CRM
India
51 – 200
2013
$8.99/month/user
Yes
4.2
350+ Reviews
4.1
260+ Reviews
7. OptiMonk – The most powerful eCommerce popups your customers will actually love
About OptiMonk: OptiMonk is a smart popup tool that helps eCommerce stores grow their email list, increase their revenue, and maximize their Customer Lifetime Value (CLTV). The feature-rich popup builder allows you to create stunning popups that convert at high rates and won’t annoy your site visitors. You can use OptiMonk to personalize your visitors’ entire customer journey—ensuring that you deliver the right message at just the right time. You can also use OptiMonk’s plugin to add a free shipping bar and email popups.
OptiMonk Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management, Prospecting Tools, Visitor Identification
“When comparing OptiMonk vs other leading popup solutions, no one else has the valuable integrations we need, robust testing capabilities, and amazing team to support our ever-evolving needs.” – Ryan PamplinOptiMonk
Hungary
1 – 50
2014
$29.00/month
Yes
4.9
15+ Reviews
4.7
70+ Reviews
8. Novocall – Convert web visitors into sales calls
About Novocall: Novocall is one of the best web callback solution and a lead management software that proactively converts web visitors into leads. Enabling features such as immediate callback to business potential leads that showed interest in the product or services, this solution analyses customer behaviour and helps businesses convert leads to inbound sales calls and real sales agent. It increases the sale up to 50-70% with the help of callback tool.
Novocall Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Visitor Identification
“It gives the ability for my online customers to easily get in touch with myself or my staff. We use FAQs and bots but when people shop online, they often have questions that need immediate personal one-on-one answers and Novocall gives an instant solution that FAQs or bots just can’t do.” – Victor M.Novocall
Singapore
02 – 10
2017
$39.00/month
Yes
4.8
100+ Reviews
0.0
0 Reviews
9. AeroLeads – Find Emails and Phone numbers
About AeroLeads: Search, add prospects and leads at AeroLeads to get their Verified Email addresses and Business Phone Number of decision-makers with the job title, location and company emails with phone numbers, address etc.
AeroLeads Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Visitor Identification
“Effective Tool. It’s was easy to use. You can like to create a list for the easy distribution of leads. I like it that once you click add then go to your prospect you can automatically see the email ad numbers.” – Thea B.AeroLeads
India
11 – 50
2014
$49.00/month
Yes
4.7
30+ Reviews
4.1
50+ Reviews
10. Autoklose – Close More Deals Faster and Save Time.
About Autoklose : Autoklose is the first sales email automation platform powered by machine learning. Our searchable database is jam-packed with millions of verified B2B leads. Pick a niche, generate a targeted list, turn autopilot mode on, and you’re done. You don’t have to make cold calls or deal with the Gatekeeper anymore. Autoklose does all the dirty work and reaches decision-makers directly. All you have to do is respond to their meeting requests from your calendar. We’ve built a well-rounded outbound sales platform. It features automated lead generation software and email drip campaign management tools with CRM integration. Automatically generate new sales prospects by configuring a customer profile and scheduling an email campaign.
Autoklose Lead Generation Features : Contact Discovery, Contact Import/Export, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management, Prospecting Tools
“Great Email-Automation Tool with a large database! After using Autoklose for a few weeks, we can definitely recommend it to other businesses! With a very friendly and straightforward interface, it’s easy getting to know all the features and create your first campaigns. The huge database helped us reach out to thousands of leads, saving us time. We really like Autoklose!” – Aaron RossAutoklose
Canada
11 – 50
2017
$49.99/month
Yes
4.5
90+ Reviews
4.8
160+ Reviews
11. LeadsBridge– Lead generation suite
About LeadsBridge: LeadsBridge is an all-in-one lead management software that offers a suite of tools to connect all your lead generation sources with over 240 platforms. It provides a top-notch support service to help marketers avoid any flow interruption and makes it easy to sync CRM/Email software clients. It collects leads from landing page, events, webinars and inboxes. It is an automation tool for marketers involved in Facebook advertising.
LeadsBridge Lead Generation Features: Contact Import/Export, Lead Capture, Lead Nurturing, Lead Segmentation
“I avoided Lead Ads at first because there was no way I wanted to manual do the process of uploading leads into my CRM, with LeadsBridge is super easy, all on autopilot. Thanks guys, what you have here is awesome!” – Mark HarbertLeadsBridge
Italy
11 – 50
2015
$29.00/month
Yes, get a free trial
4.5
40+ Reviews
4.5
20+ Reviews
12. Signum.ai Lead Finder – Fill your sales pipeline with quality leads
About Signum.ai Lead Finder: Searching for hyper-relevant leads based on set criteria and triggers. Our powerful AI solution for smart sales will automate your sales prospecting and build a complete list of hyper-targeted leads that fit your target customer profile. Leads Finder is an AI-driven platform that gathers and matches the leads for you and provides you more quantity and quality leads to connect with. With Leads Finder you can spend less time researching, and more time selling. Access the world’s largest database of companies (200M and growing), synthesized from the entire web by our AI system. Leads Finder algorithms crawl over a billion different sources 24/7, from media and news to job boards, and have access to the largest business networks and databases.
Signum.ai Lead Finder Lead Generation Features: Lead Scoring, Lead Segmentation, Prospecting Tools
“We had experience with Signum.ai’s tools while working on the ad campaign for Red Bull, which is one of our clients. The company’s solution helped us to parse the audience on Instagram and Facebook, and the results of the ad campaign were truly impressive – the CTR did almost double! Many thanks to Signum.ai for their high-quality and efficient work.” – Juliya BayrashevaSignum.ai
United States
11 – 50
2019
$350.00/month
Yes
5.0
01 Reviews
0.0
00 Reviews
13. Vainu – Data-driven sales prospecting & sales intelligence platform
About Vainu: Vainu is a smart, intelligent and data-focused sales prospecting, sales intelligence platform as well as a lead generation tool that helps in focusing on the marketing efforts of the companies. It provides actionable account insights, identifies timely leads as well as determines the most valuable sales prospects. Vainu helps users and marketers in saving a lot of time while selling more with having a better hit rate.
Vainu Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Scoring, Lead Segmentation, Prospecting Tools
“Vainu brings us entirely new ways to take care of our customers’ needs. We’ve increased the percentage of customers we can help during our first call with them from 75% to 90% since we started to use Vainu. The tool has helped us save over 1,500,000 euros in one year, and we’re just getting started.” – Sakari PehkonenVainu.io
Finland
51 – 200
2013
Not provided by vendor
Yes
4.4
20+ Reviews
4.6
60+ Reviews
14. OptinMonster – Lead generation software for marketers
About OptinMonster: OptinMonster has the reputation of being the best lead generation software for blogger, eCommerce websites, marketing agencies, and small businesses. It is a robust customer acquisition application that allows users to create highly effective opt-in forms guaranteed for maximizing user’s growth. From recognizing the growth of email list, improving website conversions to reducing cart abandonment, this solution helps in integrating with many email clients compared to its competitors.
OptinMonster Lead Generation Features: Lead Capture, Lead Segmentation, Prospecting Tools
“OptinMonster brought me more subscribers, which is a given, but what’s more important was that setting it up and making it work well with my site and design was seamless and excellent! I love the product and the people behind it.” – Chris BroganAwesome Motive
United States
11 – 50
2013
Not provided by vendor
Yes
4.3
30+ Reviews
4.2
30+ Reviews
15. SoPro – Social Prospecting – Flood your inbox with qualified leads
About SoPro: SoPro is a lead generation software that helps businesses identify and engage with qualified prospects. Top features include lead generation, capture, segmentation, contact discovery, import/export, visitor identification, prospecting tools, etc. It enables us to engage in on a 1-to-1 basis with personalized conversation introductions with the customer. This solution is a reliable, budget-friendly and scalable solution with a design that flows through the sales pipeline.
SoPro Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Pipeline Management, Prospecting Tools, Visitor Identification
“Set up was easy and it’s an extremely flexible service. The team at SoPro are also a pleasure to work with. Nothing is ever too much trouble, they are always looking to innovate and improve their service and they are always open to seeing how we can perform even better.” – Mike V.SoPro
United Kingdom
11 – 50
2015
Not provided by vendor
Yes
4.9
10+ Reviews
0.0
0 Reviews
16. CallPage – Website button & pop-up widget for automated call backs
About CallPage: CallPage is lead management software and is the most prominent international provider of automatic callback solution, enabling companies and organizations to generate up to 75% increase in more inbound calls from website visitors. From tokenizing customer support to reinventing sales industry, this solution has revolutionized corporations and their outsourced call center operators. This solution helps in converting page views into inbound calls through an immediate callback to a real phone number.
CallPage Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Visitor Identification
“We tested a few different communication solutions before the implementation of CallPage. Only CallPage met all our expectations and had a visible influence on our sales calls records.”- Lewis PennicottCallPage
Poland
51 – 200
2015
Free
Yes
4.3
20+ Reviews
4.6
10+ Reviews
17. ProProfs Lead Quiz – Easily capture qualified leads through quizzes
About ProProfs Lead Quiz: ProProfs Quiz Maker is one of the easiest and most effective lead generation tools on the market today. Quizzes created with ProProfs work as lead-magnets and can be easily integrated with popular marketing automation tools like the MailChimp, Salesforce, ActiveCampaign, and more. The easy integration with marketing automation tools makes the process of running marketing campaigns a breeze. Using the ProProfs Quiz Maker, companies can create viral lead quizzes with personalized results that are easily shareable on social media to fetch qualified leads. Facebook quizzes with shareable results can increase the lead capture rate by 200%, bringing you more audience reach. It also lets you create personalized results that prompt more sharing of quizzes.
ProProfs Lead Quiz Features: 100+ Quiz Templates, 100,000+ Ready-to-Use Questions, Customizable Lead Forms, Customizable Quiz Certificates, Automated Grading, White-Label, Personalized Results, Password-protection
ProProfs
United States
51 – 200
2010
$59
Yes
4.5
50+ Reviews
4.4
10+ Reviews
18. LinkeLead – Lead generation software on LinkedIn
About LinkeLead: LinkeLead is a lead capture solution that helps in automating work in LinkedIn Sales Navigator. It is a virtual assistant and does all the routine tasks. From mass mailing to viewing each and every profile and searching new addresses, this solution with minimal effort and in less amount of time evaluates and creates target audiences specific to the needs of the user.
LinkeLead Lead Generation Features: Contact Discovery, Contact Import/Export, Lead Capture, Lead Nurturing, Lead Scoring, Lead Segmentation, Prospecting Tools
“Automation, Functionalities, ease of use, information statistics, in overall it a very good app. I’m generating 30% of all my leads in Linked in with this wonderful app. Really Very good app for sales/manufacturers representatives” – Pablo G.LinkeLead
Czech Republic
11 – 50
2016
$49.00/month/user
Yes
4.1
10+ Reviews
3.8
05 Reviews
19. MaxTraffic – Conversion Optimization Platform
About MaxTraffic: MaxTraffic is a complete on-site marketing tool that uses web push notification, promotional overlays and exit intent to generate more leads. Preferred by marketers, this solution helps in customer segmentation, A/B testing, analytics, customer profiling, lead capture, lead segmentation, etc. It makes the work more accessible for small businesses to have better sales growth. It supports APIs and is relevant for any brand with a keen interest in increasing their revenues.
MaxTraffic Lead Generation Features: Lead Capture, Lead Segmentation
“We would especially satisfied because the tool is really easy to use. It’s straightforward. THeir support was amazing they understood our needs and we could speak on the business level not only about using the tool. Really Great tool and great people behind it!” – Maja D.MaxTraffic
Latvia
11 – 50
2011
$59.00/month
Yes
4.3
10+ Reviews
0.0
0 Reviews
| Lead Generation Features | Pipedrive |
HubSpot Marketing |
Intercom |
Agile CRM |
Novocall |
LeadFuze |
LeadsBridge |
Vainu |
OptinMonster |
MaxTraffic |
|---|---|---|---|---|---|---|---|---|---|---|
| Price | $14.90/ month/user | $200.00/ month | $49.00/ month | $8.99/ month/user | $39.00/ month | $83.00/ month | $29.00/ month | Not provided by vendor | Not provided by vendor | $59.00/ month |
| Contact Discovery | ||||||||||
| Contact Import/Export | ||||||||||
| Lead Capture | ||||||||||
| Lead Nurturing | ||||||||||
| Lead Scoring | ||||||||||
| Lead Segmentation | ||||||||||
| Pipeline Management | ||||||||||
| Prospecting Tools | ||||||||||
| Visitor Identification |
Lead generation is one of the primary tasks involved in every company for running long term business. However, there is a big difference between leads and potential leads. If you know how to capture the right leads, you will not require much effort to convert them into sales. However, many just fall over there. They exercise their marketing efforts against wrong types who either bounce off after few approaches or remain non-responsive to your emails and messages. Actually, drawing potential leads calls for a smart approach where you choose leads based on their interest and behavior patterns best complementing your product or service. Does that sound doable? If not, all you require the best Lead Generation Software by your side.
» What is the meaning of lead generation?
» What is Lead Generation Software?
» How does Lead Generation Software work?
» Is it worth investing money in Lead Generation Software?
» What are the features of Lead Generation Software?
» What are the benefits of using Lead Generation Software?
» Before you choose any Lead Generation Software
» How to select the best Lead Generation Software?
» Questions to ask a vendor when buying Lead Generation Software
» Pricing plan of the Lead Generation Software
» Lead Generation Statistics
» List of the Best Lead Generation Software in 2023
» Conclusion
» What is the meaning of lead generation?
In simple terms, lead generation is the procedure where you identify and try to acquire potential consumers for your business products or services. You can also call it an activity that helps you gain the interest of your prospects to boost the future sales of your business.
» What is Lead Generation Software?
Lead Generation Software is a cloud-based marketing suite that helps you capture the right type of leads required for your business and converts them into sales easily without demanding your much effort. The lead management system is suitable for small and mid-sized businesses for handling daily lead generation chores such as contact management, form customization, running polls and surveys, social media marketing, and post-sale follow-ups, amongst many others. You can easily manage your marketing campaigns from a single dashboard while auto synchronizing every new data with the system on a daily basis. The moment leads pay a visit to your page, you come to know about them such as who they are, what they do, what their interest levels are, etc.
» How does Lead Generation Software work?
Lead generation software offers you beautiful and high-converting customizable forms to capture leads from websites. You can use them to as in-mail or in-person forms as well to collect lead data from third parties. The software can seamlessly integrate with your other business tools without requiring any coder. It pulls data about your leads through various lead generation tools from their social media pages, professional database, and other websites to give you a detailed view of their interests and niches. Lead management software also ensures your team gets the required information on a real-time basis while keeping rest information secured under privacy shield compliance. The software can be well explored to witness a steep rise in lead conversion with the help of machine learning and AI.
» Is it worth investing money in Lead Generation Software?
If you are a solo entrepreneur, then probably you should not invest in something that costs you higher than your current monthly income. However, you can go for free versions available in the market to get as much help as you can. Once you expand your horizons and step up to a small and mid-sized level company status, go for a premium lead management system software where you can get maximum benefits of capturing quality leads as output against less effort as input.
» What are the features of Lead Generation Software?
Generating a lead and carefully managing them is one of the essential points of the lead generation software. Apart from this, the software is also used for transforming the way companies, and businesses acquire their leads. It is achieved by providing them with new potential customers, partners, and stakeholders. But one question may arise that how does a single software can be able to manage so many things? Let’s have a look at the same.
› Leads Discovering Tools
The lead generation software efficiently manages the art of searching through massive lists of customers and organizing them based on their behaviour. Based on the specific set of keywords, the software automatically filters the most desirable candidates without less or no user interference. After screening, the contacts or leads are tagged separately for easy retrieval when needed.
› Import/Export Tools
Be it importing the extensive contacts list or exporting the details to the sales or another department, the lead generation tools handle everything. One has to set the preference along with the speed of import/export of the location, and bingo, the work is done. It tackles the need for going through every contact information in a detail and then sending/receiving them manually.
› Collaborative Tools
Nowadays many lead generation tools also come with collaborative tools which help employees to stay updated with the progress of lead capturing, nurturing, and their scoring details. Using the feature, the approved members can comment, edit, or reject the points when desired without any worries.
› Tagging Leads
Considered as the latest trend in the lead generation tools, tagging leads according to their behaviour helps in streamlining them into their respective niches. During the lead generating process, a potential customer’s details go through multiple phases of development, thus, not maintaining tags on them can be very confusing later. Hence, tagging them under the respective niches is highly advisable to enhance efficiency in the lead generation process.
› Reporting Tools
The analytics and reporting tools come in handy as they provide a complete and profound layover of the customer’s interest while catering to keep them hooked to your service. By understanding the customer’s orientation, one can merely divest to create more tailor-made products to keep them surprised.
› Customizable Platform
Most lead gen software comes with a highly customizable platform which enables the users to design it as they want. The simple drag and drop functionality, along with customizable themes, fonts, and more help the users to sketch their dreams into reality without much headache. Rather than investing in professional already-used design, this will surely help entice the audience more fabulously.
» What are the benefits of using Lead Generation Software?
The Lead gen software has been witnessing a steady rise in its popularity owing to offering lesser risks when compared to conventional lead capturing methods. Blindly following conventional footsteps may not provide you profitable results. When a company makes use of its workforce for discovering leads, they waste almost 85% of their time in performing repetitive tasks. However, they can simply save that time by using lead gen software. Let’s have a look at the list of benefits that this software has to offer as a minimum.
› Cutting Down the Unnecessary Tasks
While the lead generation process comprises of many repetitive tasks, regularly performing them is not required. Lead management software automates those repetitive tasks. It not only helps you to reduce the wastage of time but also saves your money and human resources.
› Detecting the Right Audience
No matter what your products and services are, if you are not able to find the right audience, all your efforts are worth nothing. The most important aspect of sales is finding the perfect audience which is automatically done by the lead management software. From gathering the data to set priorities, the software does everything within a couple of hours. On the other hand, the time saved can be used to design more customer-engaging products.
› Single Storage
Arranging huge lists of customer information from various sources as per specific folders is undoubtedly an intimidating task. However, the lead management software efficiently gathers, sorts and then stores them automatically in the company server giving you freedom from daily chores. You can quickly retrieve the files when needed without any head churning.
› Tracking Employee Activities
It is always essential to follow employee activities in the business to effectively tackle any potential fraudulent activities. Moreover, this also helps in discovering poorly performing employees in real-time and re-training them for enhancing work productivity in the company.
» Before you choose any Lead Generation Software
Although you may think that hiring the lead management system can mean that you will see a continuous uprise in your company profits, the result may not always be as expected. When it comes to analyzing if the software will be the best for the company, there are some points which are worth considering.
› Set your priorities in order
You will come across an array of options while choosing the lead management system. Hence, you must select the software which stands tall on your basic requirements, both in technical and non-technical sections. It is perfectly okay to ask questions like, ‘Does my company needs to increase lead generation?,’ ‘Do I need to better access my data?,’ ‘Do I need to increase my employee efficiency?’ etc. to your vendor. The more you ask the better you will get confirmed whether the software is good for you or not.
› Continued Assistance
During the course of time, you will continuously require help, for a few days initially, to better understand different attributes of the software. Hence, before choosing the software you must ensure that the vendor has a dedicated team ready for you all the time to help you understand the tools better. This helps in reducing the time required for mastering the software.
› Choosing the Operators List
Not everyone in your company needs to have access to the lead management system. The ones who deal with the leads generation or in charge of the sales department should only be given access to the software. As the price varies according to the number of users assigned, sorting this out in advance will help you finalize your budget for sure.
» How to select the best Lead Generation Software?
Until now, one must have grasped the gist that hiring a lead generation software can work out the process to achieve exceptional results. Thus, no wonder many companies and businesses are moving forward with their idea of subscribing the software. But here the main question is how one can find out if the software one is looking at will be the best lead generation software. Hence, in this list, we have listed some of the essential ideas to get you started. Check them out now.
› Lead Conversion Tools
The best lead gen software must have excellent lead conversion tools to facilitate the process. The list may include tools like A/B Testing, Integration with Google and Facebook’s Ad Builder, and more. Furthermore, if the software also readily integrates with other business tools, then it is an add-on.
› Provision to Choose Callback Timing
Many best lead gen software enables their users to leave their contact numbers, or emails IDs if they want a call back from the company. However, nowadays various software is also allowing their users to specify callback timing according to their preference along with their details. It helps in reducing the chances of missed leads in case if the customer is not available during the call.
› Global Call Routing
If your business covers customers from around the world, then the global call routing is a must-have for your company. Not only it helps save lots of money, but also increases the efficiency of the calls.
› Tag Manager
The most important constituent of the lead management system software is its ability to sort the leads in separate folders. While almost all software help in doing so, investing in software which additionally allows smart inbox filters, multi-channel marketing, and provides data-driven insights is indeed more beneficial.
› Easy Learning Curve
The top lead generation software must have an easy to use interface. It will allow the users, both beginners, and professionals, to quickly grasp the working of the software. Apart from that, the software developers must provide quality assistance until the software is launched with full functionality in the company.
» Questions to ask a vendor when buying Lead Generation Software
1. How user-friendly is your lead generation software?
2. How does the form builder work?
3. How many templates are there? Can I customize them?
4. Is the software capable of detecting anonymous traffic?
5. Does the solution pack in the tools necessary for lead monitoring, call tracking, as well as for analytics?
6. Can your software help identify the source of the leads?
7. Does this software allow me to create curated and targeted lists?
8. Is the system capable of removing duplicates and redundant data?
9. What security measures do you implement?
10. Does the software offer smooth integrations with third-party solutions, such as CRM?
11. How does your system map visitors?
12. Do you leverage advanced technologies, such as AI, into your product for a better outcome?
13. Can the system scale in the future?
14. Can you provide a walkthrough of your implementation procedure?
15. How long is the training period?
16. Do you offer 24/7 support? If yes, through which channels?
17. Are support services included in the subscription?
18. What all reports will the system generate?
» Pricing plan of the Lead Generation Software
The pricing structure of the lead management system software varies from one another depending on many factors as discussed in the above parts. However, to give you a detailed insight, the lowest rate of the software starts from $9/month and can reach a high of $259/month. Although one can choose from any of the premium plans, experts state using the free basic version initially to be beneficial. As one uses the basic version, they can easily understand the quality of the services provided along with their characteristics and efficiency. Hence, it serves as an eye-opener before suffering loss from hiring poorly functioning software.
» Lead Generation Statistics
- B2B companies that have mature lead generation processes in place enjoy 133% more revenue than the average firms. [Intellistart® Law Firm Marketing]
- The priority goal for 79% of global marketers is generating more quality leads. The second most priority goal at 75% is attracting more website traffic, followed by enhancing brand reputation (57%), and improving consumer engagement & loyalty (47%). [Semrush]
- The biggest challenge for 61% of marketers is to generate traffic and leads. [HubSpot]
- Over a third (34%) of respondents reveal that the biggest challenge for salespeople is prospecting & lead qualification. [Pipedrive]
- A huge challenge for marketers is to reach prospects since, on average, it takes 18 calls to connect with them. [Gartner]
- 85% of marketers are of the belief that customers expect a personalized experience. [evergage]
- Lead nurturing can grow sales by 50%. [Writer's Block Live]
- 53% of marketers opine that emails have been the most effective channel for early-stage lead generation activities. [Demand Gen Report]
- In spite of shrinking overall marketing budgets, 26.6% of CMOs express they’ll expand their budget for marketing technologies, such as automation tools. [Gartner]
- 39.5% of marketers believe that access to more precise data can enhance their marketing efforts. [Ruler Analytics]
- 76% of content marketers rely on content for their lead generation. [ly]
» Conclusion
Now that you have fully understood the software, it will be easy for you to select the top lead generation software for your business. In order to make this your fast and last effort, take as much time as needed and select the one that weighs high on pros and stands tall on most of the criteria stated in this guide for an ideal lead gen software.
