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Act-On

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The Smartest, Easiest to Use Marketing Automation Platform

4.3 2 verified reviews
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SoftwareWorld Editorial Review

Why SoftwareWorld Chooses Act-On

"Marketing teams that want better control over their campaigns often find Act-On a practical choice. It helps manage email marketing, lead tracking, and campaign reporting without needing a large technical team to run things. The platform works well for mid-sized marketing teams that need to stay organized across multiple campaigns. That said, smaller businesses with limited budgets or very basic marketing needs may find the pricing and feature depth more than they actually require day to day."
SoftwareWorld Review Team
SoftwareWorld Highly Recommended 2026
Decision Snapshot

Act-On Evaluation Snapshot

Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.

User Rating4.3 / 5
Starting Price$900 / month
Free TrialNot available
Free VersionNot available
APINot available
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Data Transparency

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Product Overview

Act-On Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Act-On

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics tools for measuring campaign success and website visitor tracking to understand audience behavior. Its CRM integration ensures seamless data flow between marketing and sales. The platform supports landing page and form creation, enhancing lead capture. Additionally, Act-On offers webinar management, facilitating online events. This user-friendly tool is geared towards improving marketing efficiency and effectiveness, simplifying complex tasks through automation.
Company Act-On Software
Founded 2008
Headquarters United States
Employees 101-500

Support

24x7 Support Email Phone Chat Knowledge Base

Training

In-person Live Online Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based

Typical Customers

Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 15 languages available
Arabic Chinese Danish Dutch English French German Hebrew Italian Polish Portuguese Russian Spanish Swedish Turkish
Industries Served 8 industries available
Banking Financial Services Hospital & Health Care Human Resources Information Technology & Services Insurance Management Consulting Manufacturing

Why Choose Act-On

Problem it Solves

  • Problem it Solves Streamlining Marketing Automation To Enhance Customer Engagement And Drive Conversions

Target Users

  • Target Users Marketing Professionals
  • Target Users Demand Generation Specialists
  • Target Users Digital Marketers
  • Target Users Marketing Operations Managers
  • Target Users Small To Medium Business Owners

Core Use Case

  • Core Use Case Automate Email Marketing Campaigns
  • Core Use Case Track And Analyze Customer Engagement
  • Core Use Case Personalize Customer Communications
  • Core Use Case Optimize Lead Management
  • Core Use Case Integrate With CRM Systems

USP

  • USP Boost Engagement With Personalized And Automated Marketing Solutions

Pros

  • Pros Marketing automation built specifically for mid-market teams, not enterprise giants
  • Pros Adaptive sending adjusts email timing based on individual engagement patterns
  • Pros Landing page builder requires zero coding knowledge to produce polished results
  • Pros Act-On's behavioral tracking captures intent signals well before a lead converts
  • Pros CRM integrations with Salesforce and Microsoft Dynamics work reliably out-of-the-box
  • Pros Detailed engagement reports give sales teams genuinely actionable handoff context
  • Pros Onboarding support stands out compared to most platforms in this price range
  • Pros The account-based marketing tools punch above their weight for mid-sized budgets

Cons

  • Cons Reporting customization feels limited for data-heavy marketing teams
  • Cons Pricing climbs quickly as contact lists and features grow
  • Cons Steeper onboarding expected when migrating from simpler automation tools
Editorial Buyer Guidance

Who Is Act-On Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Streamlining Marketing Automation To Enhance Customer Engagement And Drive Conversions

Target Users

  • Marketing Professionals
  • Demand Generation Specialists
  • Digital Marketers
  • Marketing Operations Managers
  • Small To Medium Business Owners

Core Use Cases

  • Automate Email Marketing Campaigns
  • Track And Analyze Customer Engagement
  • Personalize Customer Communications
  • Optimize Lead Management
  • Integrate With CRM Systems

Unique Selling Point

Boost Engagement With Personalized And Automated Marketing Solutions

Strengths and Limitations

Act-On Pros & Cons

Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.

+

Pros

  • Marketing automation built specifically for mid-market teams, not enterprise giants
  • Adaptive sending adjusts email timing based on individual engagement patterns
  • Landing page builder requires zero coding knowledge to produce polished results
  • Act-On's behavioral tracking captures intent signals well before a lead converts
  • CRM integrations with Salesforce and Microsoft Dynamics work reliably out-of-the-box
  • Detailed engagement reports give sales teams genuinely actionable handoff context
  • Onboarding support stands out compared to most platforms in this price range
  • The account-based marketing tools punch above their weight for mid-sized budgets
!

Cons

  • Reporting customization feels limited for data-heavy marketing teams
  • Pricing climbs quickly as contact lists and features grow
  • Steeper onboarding expected when migrating from simpler automation tools
Category-Based Capabilities

Act-On Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Lead Capture Software 32 selected features Open category ↗ ⌄
Online Forms Lead Qualification CRM Visitor Tracking Conversion Tracking Chat/Messaging Data Extraction Lead Generation Auto-Responders Lead Distribution Event Triggered Actions Multi-Campaign Lead Capture Contact Management Email Marketing Prospecting Tools Lead Segmentation Lead Management Reporting/Analytics Pipeline Management Alerts/Notifications Web Forms Engagement Tracking Customer Segmentation Business Card/Badge Scanning Email Management Social Media Integration Lead Notifications Lead Nurturing Campaign Management Customer Database Artificial Intelligence
Campaign Management Software 28 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management Artificial Intelligence
Landing Page Software 32 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library Artificial Intelligence
Marketing Automation Software 31 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM Artificial Intelligence
Content Marketing Software 23 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing Artificial Intelligence
Email Marketing Software 31 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking Artificial Intelligence
Lead Generation Software 32 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring Artificial Intelligence
Social Media Marketing Software 32 selected features Open category ↗ ⌄
Automated Publishing Campaign Analytics Commenting/Notes Tagging Contact Management Social Media Monitoring Performance Metrics Campaign Planning Multi-Campaign Content Management Social Promotion Multi-Channel Marketing Image Library Post Scheduling Email Marketing Conversion Tracking Campaign Management Drag & Drop Reporting/Analytics Engagement Tracking Multi-Channel Management Content Library AB Testing Multi-Account Management Social Media Integration Calendar Management Trend Analysis Customer Segmentation Keyword Filtering Automated Scheduling Click Tracking Artificial Intelligence
Lead Management Software 29 selected features Open category ↗ ⌄
Lead Nurturing Sales Reports Social Media Integration Monitoring Pipeline Management Template Management Lead Qualification Calendar Management Sales Forecasting Lead Distribution Prospecting Tools Task Management Document Storage Lead Segmentation Reminders Email Tracking Interaction Tracking CRM Web Forms Email Marketing Lead Capture Campaign Management Contact Management Workflow Management Sales Trend Analysis Source Tracking Lead Generation Opportunity Management Artificial Intelligence
SMS Marketing Software 32 selected features Open category ↗ ⌄
Contact Management Interaction Tracking Text-to-Win Mobile Keywords SMS Messaging Message Personalization Campaign Management Customer Segmentation Multi-Campaign Automated Responses Reporting/Analytics Communication Management Scheduled Messaging Polls/Voting Mass Texting MMS Contact Database Chat/Messaging Campaign Planning 2-Way Messaging Live Chat Engagement Tracking Mobile Coupons SMS Marketing Alerts/Notifications Compliance Management Reputation Management Multi-Language QR Codes Reminders Open Rate Tracking Artificial Intelligence
Account Based Marketing Software 6 selected features Open category ↗ ⌄
Target Account Identification Lead Nurturing Campaign Personalization Lead Qualification Reporting/Analytics Artificial Intelligence
All-in-One Marketing Platform Software 8 selected features Open category ↗ ⌄
Lead Management List Management Multi-Channel Marketing Landing Pages/Web Forms Behavior Analytics Dynamic Content Lead Nurturing Artificial Intelligence
Lead Nurturing Software 11 selected features Open category ↗ ⌄
A/B Testing Performance Metrics Lead Notifications Lead Segmentation Personalization Lead Qualification Lead Capture Drip Campaigns Campaign Management Pipeline Management Artificial Intelligence
Predictive Lead Scoring Software 12 selected features Open category ↗ ⌄
AI/Machine Learning Alerts/Notifications Predictive Analytics Lead Distribution Lead Qualification Data Enrichment Demographic/Firmographic Data Customizable Scoring Prioritization Process/Workflow Automation Multiple Scoring Models Artificial Intelligence
Social Media Management Software 18 selected features Open category ↗ ⌄
Engagement Tracking Tagging Image Library Customer Engagement @mentions Reporting/Analytics Keyword Tracking Brand Tracking Post Scheduling Alerts/Notifications Automated Publishing Multi-Account Management Social Media Integration Campaign Management Multi-Campaign Collaboration Tools Calendar Management Artificial Intelligence
Connected Applications

Act-On Integrations

Integration information is displayed only when approved integration products are available on the profile.

Showing 8 of 11 integrations
Pricing Information

Act-On Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Per Feature
Preferred Currency USD ($)
Free Trial Not available
Free Version Not available
Payment Frequency Annual Subscription, Monthly Payment
Pricing Page ↗
Professional
$900 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Act-On Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Act-On Review ↗
4.3
Based on 2 approved reviews
5 stars 38%
4 stars 50%
3 stars 13%
2 stars 0%
1 star 0%
Ben R.
Ben R. Senior Marketing Specialist

Feature-Rich Marketing Automation with Usability Limitations

Act-On has supported our marketing initiatives over the past year, helping us run campaigns, drive traffic to landing pages, build forms, and segment contact lists. However, the user experience isn’t always intuitive, and many workflows require extra steps. While the landing pages are easy to build, their design can feel somewhat dated.

Reviewed on October, 2025
Nikki B.
Nikki B. Aviation Marketing Coordinator

Act-On has proven to be a valuable tool

Act-On makes marketing automation more manageable by improving time efficiency, enabling accurate performance tracking, and enhancing collaboration with our CRM system. It helps streamline campaign execution while keeping marketing and sales data aligned.

Reviewed on February, 2024
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Frequently Asked Questions

Act-On FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics tools for measuring campaign success and website visitor tracking to understand audience behavior. Its CRM integration ensures seamless data flow between marketing and sales. The platform supports landing page and form creation, enhancing lead capture. Additionally, Act-On offers webinar management, facilitating online events. This user-friendly tool is geared towards improving marketing efficiency and effectiveness, simplifying complex tasks through automation.

  • No, Act-On does not offer a free version.

  • No, Act-On does not offer any free trial.

  • Act-On offers the following pricing plans & packages:

    Professional

    $900 Per Month

  • Act-On supports the following payment frequencies:

    • Annual Subscription , Monthly Payment

  • No, Act-On does not offer an API.

  • Act-On can be integrated with the following applications:

    • SugarCRM , Salesforce Sales Cloud , HubSpot CRM , Slack , Zoom Meetings , Eventbrite , Zendesk Suite , Microsoft Teams , Zapier , Google Analytics , Dynamics 365

  • Act-On offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • Act-On offers training with the following options:
    • In-person , Live Online , Webinar , Documentation

  • Act-On supports the following languages:
    • Arabic , Chinese , Danish , Dutch , English , French , German , Hebrew , Italian , Polish , Portuguese , Russian , Spanish , Swedish , Turkish

  • Following are the typical users of the Act-On:
    • Small-Business , Midsize-Business , Large-Enterprise-Business

  • Act-On supports the following deployment:
    • Cloud Hosted

  • Act-On supports the following devices and operating systems:
    • Web-Based
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