List of Top 10+ Lead Capture Software In 2023 (Free & Paid)

Lead Capture Software is quintessential for the survival of any business in the highly competitive market as it finds new opportunities for sales. The new business chances are necessary to record the growth and development of a business, and it is the vital step in the sales process. Many other techniques like lead scoring, lead mining, sales performance management, lead and sales intelligence are vital for transforming the new opportunities into actual sales. But, lead tracking software holds a significant place in sustaining the market presence of a business as it can use the information gathered from different sources to identify new customers. The data from sales representatives, custom support agents, leads or marketing practitioners are utilized effectively to find new sales options. The Lead Capture Software is the perfect tool as it creates and manages the potential customer’s list, capture lead using different devices (like email, social media, events, websites, etc.,) and import and export the data from diverse file formats. With different types of lead tracking software available in the market, opting for the right one for the business becomes difficult. Therefore, below is are the 10+ best software obtained that we have gathered after checking the ratings and reviews from the popular websites like GetApp, Capterra, and G2Crowd.

Top Lead Capture Software

Our Score98/100
  • Pipedrive
  • United States
  • $14.90/month/user
  • Yes, get a free trial

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Our Score98/100
  • LinkedIn
  • United States
  • $79.99/month
  • Yes, get a free trial

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Our Score98/100
  • HubSpot
  • United States
  • $200.00/month
  • Yes, get a free trial

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List of Best Lead Capture Software | Top Lead Tracking Software Reviews


1. Pipedrive – Designed to keep you selling

Our Score 98/100

About Pipedrive: Pipedrive is a CRM and sales pipeline management tool for small and medium sized sales teams. It’s built hand-in-hand by hardcore salespeople and ex-Skypers. Pipedrive organizes leads in a way you’ll always have a great overview of sales, and makes you focus on the important deals first. When firing up Pipedrive, you’ll always land on a single, streamlined view of your sales process. It gives clarity, and gets your team on the same page. Your emails, calls, and progress are tracked automatically. Pipedrive clears the way, so you can focus on doing what you do best. Because the pipeline is your starting point, Pipedrive keeps your actions on-point not off-target and your goals realistic not idealistic. Read Our Detailed review of Pipedrive CRM Software

Pipedrive Lead Capture Features : Business Card/Badge Scanning, Dashboard, Data Extraction, Data Verification, Form Builder, Lead Distribution, Lead Enrichment, Lead Notifications, Lead Nurturing, Lead Scoring

“Pipedrive has been invaluable in helping us keep our clients happy. It’s a really intuitive tool that’s easy to use and quick to master. Perhaps the most useful feature for us is the flexibility and level of integrations it has. It’s not just our CRM, it’s part of our whole sales and account management process, so the ability to talk with the other tools we use is critical.” – Guy Thornton

Pipedrive Reviews


United States

501 – 1000





2200+ Reviews


1350+ Reviews

2. amoCRM – Lead & Sales Management for SMBs

Our Score 98/100

About amoCRM : amoCRM is a web-based customer relationship management and lead tracking software that helps users in getting new leads for the business. It helps users communicate with the customer and gives visibility into the sales pipeline and further shows the lead counts, revenue, etc. It is easy to use and integrates within minutes allowing users to automate their sales process from lead capture to increased sales.

amoCRM Lead Capture Features : Business Card/Badge Scanning, Dashboard, Form Builder, Lead Distribution, Lead Enrichment, Lead Notifications, Lead Nurturing, Lead Scoring

“I used one of your major competitors’ systems for the last couple years. It was very complex — to the point of our not using many of the features we were paying for. I love how straightforward your system is. Your customer service has been outstanding in helping us get up and running. Thanks again.” – Cheryl Lasher

amoCRM Reviews


United States

51 – 200



Yes, get a free trial


130+ Reviews


20+ Reviews

3. Aweber – Email marketing & autoresponder tools

Our Score 98/100

About Aweber : Aweber is an easy to use email marketing and lead generating software that helps entrepreneurs and small businesses to turn passive prospects into loyal customers and has a mobile-responsive email newsletter, automated email campaigns, subscriber segmentation, etc. With 24/7 customer support and 450+ integrations, this solution is one of the finest in this category. It also offers free mobile apps to manage everything remotely.

Aweber Lead Capture Features : Dashboard, Form Builder, Lead Notifications, Lead Nurturing

“Aweber has been with me from day one as an integral part of my businesses. Why? AWeber has built a team of people who genuinely care about my business, and a platform that scales at the pace that I need it to. I can’t express my thanks enough.” – Mark Asquith

Aweber Reviews

AWeber Communications

United States

51 – 200





110+ Reviews


530+ Reviews

4. Lead Retrieval Software – Advanced Lead Retrieval & Management Solution

Our Score 98/100

About Lead Retrieval Software : Lead Retrieval Software helps in scanning the QR Codes printed on the attendee badges and collects all the information on mobile devices and an online portal. Integrated with Salesforce CRM, the leads get synced within seconds of click, and this increases the exhibitors’ database with leads while generating more conversion rates from them. Millions of exhibitors widely accept this lead capture app.

Lead Retrieval Software Lead Capture Features : Business Card/Badge Scanning, Dashboard, Data Extraction, Data Verification, Form Builder, Lead Distribution, Lead Enrichment, Lead Notifications, Lead Nurturing, Lead Scoring

“We really appreciated the adaptability of the software to meet our changing needs. We liked being able to create promo codes to offer reduced rates to conference attendees with special circumstances. There is always a learning curve when using a new tool, and this one was fairly intuitive from the user’s perspective.” – Ryan R.

Lead Retrieval Software Reviews


United States

201 – 500





30+ Reviews


0 Reviews

5. SendX – Marketing automation and email marketing tool

Our Score 94/100

About SendX : SendX is marketing automation and leads capture software that helps companies acquire and engage customers through lead generation. It enriches the sales revenue and helps in growing the email list and increases the sales. It focuses on personalized message based on behavior such as exit intent, time, scroll, etc., and allows custom popup designs with custom design builder. It also acts as an excellent email marketing tool for users.

SendX Lead Capture Features : Dashboard, Form Builder, Lead Distribution, Lead Notifications, Lead Nurturing, Lead Scoring

“Great value at great prices. I love SendX’s ability to create segmented nurture streams based on products our customers are buying on Furlenco. This combined with a great team who deliver a quick turnaround on every concern/clarification raised makes them golden.” – Sreeram

SendX Reviews


United States

02 – 10



Yes, get a free trial


20+ Reviews


10+ Reviews

6. Optinopoli – Next-Generation Lead Capture and Sales Conversion Technology

Our Score 99/100

About Optinopoli : Optinopoli is an integrated lead capture software that helps in generating leads through the website and multiple content channels across the web. It personally engages new prospects for enriching the sales revenue. This solution helps in giving personalized web experiences and calls-to-action, helping marketers and users to increase sales and conversion rates. It is easy to install and allows users to launch campaigns within minutes.

Optinopoli Lead Capture Features : Dashboard, Form Builder, Lead Notifications, Lead Nurturing

“Finally, there’s an easy, integrated solution to capture leads through your website and multiple content channels, while personally engaging new prospects to grow your sales revenue.” – Steve Shaw

Optinopoli Reviews


United Kingdom

02 – 10





0 Reviews


0 Reviews

7. Jumplead – Online lead generation & marketing automation

Our Score 93/100

About Jumplead : Jumplead is an inbound sale, marketing automation and, lead generation tool that helps in turning visitors into customers. It is a complete solution with easy to use lead management tools that allow users to convert leads into sales. With an integrated Twitter customer, the intent of this solution is to keep an eye on people looking for help and recommendations.

Jumplead Lead Capture Features : Dashboard, Data Extraction, Data Verification, Form Builder, Lead Enrichment, Lead Notifications, Lead Nurturing, Lead Scoring

“Jumplead does about 90% of what the big boys do for a fraction of the cost. It is a great tool for small businesses. I like using the tag feature to create attributes for all types of contacts- US vs. Non-US, last opened email, product interest, etc. It tracks visitors to your site and notifies you if they visit or open an email.” – Charles R.

Jumplead Reviews


United Kingdom

02 – 10





10+ Reviews


05 Reviews

8. iCapture – Lead Capture App for Trade Shows and Events

Our Score 92/100

About iCapture : Many sales team use this solution at trade fairs to segment leads. It works on iPad/iPhone and Android application with business card capture, badge and QR code scan function, online and offline functionality. iCapture is a mobile lead capture solution. It streamlines events into a digital workflow solution and is very easy to use with high adoption rates amongst users. It integrates with all leading CRM software and marketers highly recommend it.

iCapture Lead Capture Features : Business Card/Badge Scanning, Data Extraction, Data Verification, Lead Nurturing

“It offers a great range of options to choose and connect what is suitable for you, download, transfer and monitor files from an external device such as card reader, phone, camera and iPad. I really like the design and the tools for a fast and easy transfer of different types of files.” – ANTONIS D.

iCapture Reviews

Straight Shot Solutions

United States

11 – 50





09 Reviews


20+ Reviews

9. Leadberry – Google Analytics-powered B2B lead generation software

Our Score 91/100

About Leadberry : Powered by Google Analytics, this solution identifies website visitors as sales prospects. Leadberry is a B2B web application and lead generating software that converts website visitors into sales leads. It provides a diversified array of sales intelligence data, analytics data, contact data, business data, and others. With over 200 five star ratings, this solution is the #1 analytics application, and many marketers recommend this software.

Leadberry Lead Capture Features : Dashboard, Data Extraction, Lead Enrichment, Lead Notifications, Lead Scoring

“Setup time is a breeze ,took around three minute to set this up. Also takes quite a short time to learn the rudiments of this program ,at least from my own personal experience. I love the Leadberry blogs ,which provides users like myself with hands-on tutorials on ways to efficiently use Leadberry to generate more leads”- Naomi U.

Leadberry Reviews


United States

02 – 10





09 Reviews


10+ Reviews

10. LeadGrabber Pro– B2B Lead Generation Software

Our Score 90/100

About LeadGrabber Pro : LeadGrabber Pro is the fastest application to target and capture leads. It includes finding business email ids and phone number and directly exports contact information into the CRM platforms. It gives easy access to contact details of the decision maker of companies. Top features include data extraction, lead notifications, lead enrichment, and various integrations. This helps businesses increase their sales and market their products with ease.

LeadGrabber Pro Lead Capture Features : Data Extraction, Data Verification, Lead Enrichment

“LeadGrabber Pro allows us to source thousands of new qualified prospects each week. It’s more cost-effective than purchasing lists and the quality is much more accurate.” – JON LANGFORD

LeadGrabber Pro Reviews


United States

51 – 200



Yes, get a free trial


02 Reviews


10+ Reviews

11. AllClients – Marketing Automation and CRM for Very Small Businesses

Our Score 89/100

About AllClients : AllClients is the simplest way to get organized, generate leads and connect with clients. It is a lead capture software that manages to use database and email marketing tools. It is a web-based CRM software and online contact manager for small businesses. This solution combines a lot of complex concepts and functions and makes it easy for users to integrate and use.

AllClients Lead Capture Features : Form Builder, Lead Notifications, Lead Nurturing

“This is the unique contact record management software. I can record all my contact for business and personal. This is easy to use for all level person. Anybody can install and use this software. I can get the information for finding and adding easily. Any contact can add and find very easily.” – Md Abdul B.

AllClients Reviews


United States

11 – 50



Yes, get a free trial


02 Reviews


02 Reviews

12. Listagram – Gamify your newsletter signups with Listagram

Our Score 88/100

About Listagram : Listagram is a lead tracking software with an interactive opt-in form that offers visitors an interactive way to subscribe to the business email list. On average, users get 11% opt-in rate while top users have shown results over 20%. It helps in growing email list faster while making more sales and users get to customize it as per their needs. It works on all platforms and is very easy to install.

Listagram Lead Capture Features : Dashboard, Data Extraction, Form Builder, Gamification

“The visual style and the themes that can be applied to wheels is great. It includes a short form which can be connected to the CRM platform of your choice through a zap. Slices can be modified, both in number and the chance to win. Every time we put a wheel up for a seasonal promo on our website..” – Berk D.

Listagram Reviews



02 – 10



Yes, get a free trial


01 Reviews


0 Reviews

13. MakesBridge – Marketing Automation & Lead Nurturing Platform

Our Score 87/100

About MakesBridge : Makesbridge is a cloud-based lead capture app with mass email marketing, sales automation, and business intelligence dashboards. Serving companies small and large and in both B2B and B2C sectors, it includes features such as lead nurturing, lead scoring, lead enrichment, etc. It helps companies to effortlessly communicate with customers and boost their sales revenue with more conversion rates. It provides users with a rich set of features and very advanced segmentation capabilities.

MakesBridge Lead Capture Features : Dashboard, Form Builder, Lead Enrichment, Lead Notifications, Lead Nurturing, Lead Scoring

“Makesbridge has taken our email marketing system to a whole new level. Junaid and the MB team worked with us every step of the way and as a result, we have generated so many great leads! The system is user friendly and has proven to be a huge success! Best decision we ever made!” – Liz Lamoreaux

MakesBridge Reviews


United States

11 – 50



Yes, get a free trial


01 Reviews


10+ Reviews

Get Quick Comparison of Top Lead Capture Software

Lead Capture Features Optinopoli amoCRM Aweber Lead Retrieval Software SendX Jumplead iCapture Leadberry LeadGrabber Pro AllClients
Price $19.00/ month $15.00/ month/user $19.00/ month $75.00/ one-time/user $19.99/ month $24.00/ month $79.00/ month/user $35.00/ month $3,495.00/ year/user $24.00/ month
Business Card/Badge Scanning    
Data Extraction          
Data Verification        
Form Builder              
Lead Distribution      
Lead Enrichment          
Lead Notifications                
Lead Nurturing                
Lead Scoring          

Buying Guide For Lead Capture Software

"You are out of business if you don't have a prospect!" - Zig Ziglar

And isn't it true?

Without leads, businesses won’t have an opportunity to convert prospects into customers.

But why can’t companies directly work with customers? It’s because not every visitor that visits your business is the right person.

Customers can be fickle-minded, and why not? They are spending their money on your products.

So companies can’t depend on them entirely. This is why it's crucial to use strategies to attract only those people who you wish to have a paying customer.

For example, suppose you are a B2B company selling SaaS enterprise products.

Now think, would a small business run by a single owner qualify as a lead? No! It won't. That's because they simply don't need a product that is meant for an enterprise with hundreds of employees. Most importantly, a small business run by a single owner won't have to afford enterprise software.

That’s where lead capture software helps you. You can program it to receive the leads that are actually qualified to become paying customers in the near future.

So, let’s understand what lead capture software is and why your business needs it now!

» What is Lead Capture?

Lead capture is a process of website converting visitors into leads through lead generation strategies. Typically, companies use lead capture software to capture lead information. The sales or marketing team then uses this data to convert the lead into paying customers.

» What is Lead Capture Software?

Lead capture software is a specialized system that captures leads that are interested in your products or services. This can be through any medium such as landing pages, lead capture forms, etc.

The information collected by this software is sent to the sales or marketing team, who then leverages it to build relationships with your leads, nurture them and finally convert them into paying customers.

» What Are The Features Of Lead Capture Software?

› Create Leads Database

The software collects data about customers or businesses that are interested in your products or services. Then adds that information into a searchable database.

As a result, your team can analyze the data and take action immediately. It also helps organize each lead from the database using tags or classification criteria which save your time.

Another perk of online lead capture software is that you can customize, and store data from various other marketing platforms in a centralized database. The software also provides features of importing or exporting data from other marketing and sales software platforms.

› Lead forms

In most cases, a lead capture form appears on a landing page. Its purpose is to collect consumer data that will be useful later on to increase your conversion rate. The goal is for visitors to fill out the form and then receive something of value in return after successful submission.

On your website, you need to place forms strategically, prompting visitors to enter their contact information. Often, this can get done in exchange for access to restricted material. This results in high-quality leads due to the fact that people who give their contact information are likely to actually contact you for already considering your brand, even if they aren't yet ready to buy.

› Multi-platform support

Your sales process is more efficient when you integrate your existing software systems. Among the many integrations offered by lead capture software are social media, websites, marketplaces, and Google Sheets in addition to custom integrations, and also you can track your leads on a single tab.

When choosing lead capture software, this will likely be the main factor to consider. A database of leads that do not integrate with other marketing and sales tools is likely to be of little use to your business. In order to make lead capture an effective tool for your company, you'll need those other functions to nurture prospects through the sales funnel and turn them into satisfied clients.

› Lead Analytics And Reporting

Basically, analytics involves the interpretation of data, while reporting consists of the presentation of factual, accurate information. Rather than presenting recommendations, reporting explains what is happening based on the data.

Analytics provides recommendations, but reporting is more about organizing and summarizing information.

Oftentimes, a lead analysis involves several steps, such as analyzing past leads and goals, which can then be used to improve future marketing strategies. In addition, lead reports enable you to understand the performance of marketing and sales efforts, i.e., the most successful marketing campaigns and the top types of leads converting the best.

› Custom Landing Pages

Landing pages or lead capture pages are specially designed landing pages that are aimed at capturing leads' information: name, email, phone number, etc. Throughout a lead capture form, you can collect this information and use it to build a relationship with them.

Custom landing pages are tailored to a specific campaign or offer and guide visitors to a single call to action. In other words, landing pages are designed to convert visitors.

› Lead Tracking

In lead tracking, we track leads in the sales and marketing funnels, actively monitor where they are in the funnel, and take action to move each lead forward and complete the sale. It helps you keep in touch with someone who's interested in your services or products. You can use it to improve your sales process by bringing together all your customer and potential lead data in one place.

In addition, it provides crucial information on which marketing campaign drew in a new lead. By tracking your leads, you have a clearer picture of the amount of business you acquire and execute, upon which you can base your goals to motivate your sales team during the upcoming campaign.

» What Are The Benefits Of Lead Capture Software?

›Help You Avoid Bad Leads

It's hard to accept, but the thing is not all leads are good. Some leads won't be in the buying stage, and some may not have enough budget and will just be a waste of your time.

That's where lead capture software's filtering comes in handy. Once you set up a filter, it will help you ensure that only qualified, higher-quality leads go through. No more throwing money on additional marketing or sale tactics at leads that have zero chance to convert.

Additionally, good leads also help the sales team maintain their sanity. They don't have to deal with leads that shouldn't have made it through the pipeline, which means their efforts bring the desired results. It's a win-win situation for both the sales team and the company.

› It Helps You Gain Countless Opportunities

One of the perks of having an online lead capture software is the availability of good data. This is something that's not available when the lead generation is entirely manual.

Companies can leverage this data to improve their marketing processes and grab more opportunities that they would have missed otherwise.

For instance, you notice that one particular channel is bringing the highest quality leads. So, with this knowledge, you can give that channel more attention than the ones that aren't bringing any leads.

In some cases, you might also notice that one salesperson is able to convert leads of all types. In such cases, you can see what makes that particular salesperson different from others and help other sales representatives learn similar tactics.

› Learn Where You Are Lagging

One of the challenges of marketing is that there are so many variables. This makes it harder to understand why some campaigns take off within a few days while some fail completely.

There might be several variables at play here. For example, your website may not be optimized, your forms are too long, your bounce rate is too high, etc.

That's where lead capture software helps you pinpoint exactly where you are falling short. With the information collected by your lead capture app, you can understand where you need to tweak instead of just pulling it down and starting from scratch.

› Automates The Lead Nurturing Process

Do you know nearly 73% of leads are not ready for sale? Most salespeople focus only on the leads that are most likely to convert into sales. However, long-term success always depends on nurturing leads and converting them when they have not yet qualified.

If your leads are not yet ready to buy, it's time to nurture them. That’s where the lead capture app does the heavy lifting for you. The software qualified leads into two categories, casual leads and qualified leads.

› Maintain Your Customer Base

Business of all kinds depends on their customer base to keep the business. According to a report, acquiring a new customer costs five times more than retaining an existing customer. As a result, it’s important to not forget about your current customers while acquiring new customers. Simply turning a lead into paying customers isn’t enough. You need to take steps to nurture and retain them as your recurring customers. That's where lead capture software helps you.

As the paying customer base starts growing, you will notice an underlying theme. For example, a large portion of your paying customers responds faster to SMS than emails. A lead capture software here will help you find more areas of opportunities so that you can fulfill the needs of your existing customers and keep them coming back for more.

» What Things to Consider When Choosing a Lead Capture Software?

› What's your long-term and short-term budget?

Fees are something you will deal with in any kind of software, and lead capture software is no exception. While choosing the best lead capture software it's important to consider how much you can afford to pay in bills.

This is because although the software has fixed prices, extra things like support, training, and updates can quickly skyrocket the overall budget.

Generally, systems with advanced features would cost more. You can also find the free versions, however, it's best to avoid them since they are very watered down and severely limits the number of features you can use.

› Is It User-Friendly? What Is The Level Of Customization?

Customization is a necessary element as you will have to customize the software according to your company's needs. However, customization should not come at the cost of losing user-friendliness.

You may want to hire a consultant to handle the software, but your employees must be able to navigate through the basic features. So, when buying online lead capture software, it's best to keep less tech-savvy members in mind to avoid future mishaps.

› Integration Capabilities

Although customizable lead capture software is rising in demand, this doesn't mean you will not need other tools. Chances are your company is using specific tools that will need to be integrated with lead management software.

As a result, it’s important to choose the software that has advanced integration capabilities to accommodate other tools. Online lead capture software which comes under the SaaS domain is an excellent way to ensure integration.

› Know Your Goals

The goal of lead generation is to grow your business. As your business continues to grow, you will see an increase in lead generation targets too.

So, before investing in lead capture software, access the flexibility and scalability it offers. Can it help your business grow? Can it grow along with your business? Will you have to upgrade to a higher plan so they can accommodate your growth? What if you cross their upper limit?

All these considerations will help you choose software that you can use to maximize your potential over a long time. In the long term, it can quickly get expensive to transition from one system to another if you buy the one with limited capabilities. Not to mention, your employees will get frustrated too if they have to keep learning new interfaces every six months.

› Excellent Customer Support Service

Unless you and your team are well versed with technical aspects, look for online lead capture software that's backed by excellent customer support.
This is because you will likely face issues sooner or later and thus you will require assistance from the support service who can guide you through the issue and be available to discuss your results.

› Measuring Results

No matter what type of campaign you run, it's important to track the progress to know whether you are on the right path. A great lead capture software would monitor and measure the results of your lead generation campaigns.

For example, the software would track lead sources so you know exactly where the lead came from. This will help you focus more on channels that are bringing in the highest revenue and segment leads into different types of prospects based on how they react to certain campaigns.

» How Much Does Lead Capture Software Cost?

The cost of lead capture software varies greatly depending on a number of factors. These factors include:

› Factor #1: Features

Features are the main factor that companies use to price the lead capture software. The system consists of several features and comes in tiers where features and capabilities increase with tiers.

› Factor #2: Number of users

There are two types of software. One which charges a flat fee no matter how many people use it. And there is one software which charges based on the number of users. This means the higher the number of users, the more will be the cost of the software.

› Factor #3: Miscellaneous Services Included

Several lead capture software offers a bundle of miscellaneous services along with software such as CRM, advertising tools, etc. They may include this price in the overall price. Although in the end, you will pay less for all these tools combined than if you paid separately.

Few lead capture software list their pricing in the following ways:

    • Per-user per month
    • Per month for a limited number of users
    • Custom quote only

There are also several free options in the market. However, the features are limited. Generally, a paid lead capture software states anywhere between $12 to $500 per user per month.

    • A mid-level plan typically costs between $100 to $600 per month
    • Advanced plans can go from $600 to $1200 per month.

› Wrapping Up:

No matter how much traffic you drive to your website, at the end of the day, if you are not getting leads, it’s of no use. A lead capture software not only helps you understand how many people are visiting your site but also helps you capture them so that you can nurture them and convert them to paying customers.

Here we have provided all the details that will help you understand why you must get a lead capture software for your lead generation process. Use the above guide as a reference to find the best lead capture system for you and your team.

Related Software Categories

» Lead Management Software - The lead management software cuts down the amount of time an organization spends to prepare the sale call or email to the prospective customers. The automated system publishes the necessary email, sales notes, finds the information needed to personalize the follow-up of prospective clients with ease.

» Lead Generation Software - The Lead Generation software is a boon to business irrespective of its size as it helps the organization to keep up with the competition in the digital era. An organization can generate leads in diverse ways to get the desired conversions and sustain in the market.

» Inside Sales Software - The inside sales software is integral to keep up with the high-touch sales along with the follow up of the prospects frequently in a sales cycle. The sophisticated software assists with the key roles in the inside sales including lead qualification and conducting demos.

» Online CRM Software - An Online CRM Software is responsible for managing a relationship that exists between a business and its customers. It helps a business to manage a number of business processes that include customer data, customer interaction, tracking leads, marketing, customer support, and much more.