Best Lead Capture Software

Lead Capture Software is quintessential for the survival of any business in the highly competitive market as it finds new opportunities for sales. The new business chances are necessary to record the growth and development of a business, and it is a vital step in the sales process. Many other techniques like lead scoring, lead mining, sales performance management, and lead and sales intelligence are vital for transforming new opportunities into actual ...

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List of Best Lead Capture Software

Interact

Intranet software built for ...

Interact is a dynamic intranet software designed to boost employee engagement and streamline internal communications. Its standout feature is its intelligent search functionality, which makes finding information within an organization quick and effortless. Interact specializes in creating a social and collaborative workspace, featuring forums, blogs, and social networking capabilities that ... Read More

Available

Contact Vendor

United Kingdom

Interact

Create interactive quizzes that generate...

Interact is a versatile software tool developed to create engaging and personalized quizzes, polls, and giveaways, enhancing digital marketing and lead generation strategies. Its standout feature is the ability to craft interactive quizzes that not only engage users but also gather valuable insights and data. With a user-friendly interface, Interact makes it simple to design quizzes that align ... Read More

Available

$27/year

United States

HubSpot Marketing Hub

Marketing Software for Businesses of ...

HubSpot Marketing Hub is an all-in-one marketing software designed to assist businesses in growing their online presence. It features email marketing tools for creating and sending targeted campaigns. The platform offers SEO tools to enhance website visibility. Social media management tools within HubSpot enable scheduling and monitoring of posts across platforms. The software includes a content ... Read More

7 Days

$800/month

United States

Bitrix24

All-in-one free platform to manage your ...

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly ... Read More

15 Days

$49/month

United States

Vtiger CRM

Maximize Growth with the best AI-powered...

Vtiger CRM is a cloud-based customer relationship management software tailored for small to medium-sized businesses. It centralizes customer information, making it easy to track interactions and manage customer relationships. The software offers sales automation, helping in managing leads, opportunities, and sales pipelines. Marketing tools within Vtiger assist in executing campaigns and tracking ... Read More

N/A

Contact Vendor

British Indian Ocean Territory

Keap

Leading small business CRM and ...

Keap is a versatile customer relationship management (CRM) software designed for small businesses, offering an array of features to streamline client interactions and business processes. It includes advanced automation for tasks and marketing, helping users efficiently manage emails, appointments, and follow-ups. Its sales pipeline management tool ensures effective tracking of prospects and deals... Read More

N/A

Contact Vendor

United States

Act-On

The Smartest, Easiest to Use Marketing ...

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics ... Read More

N/A

Contact Vendor

United States

Typeform

People-Friendly Forms and Surveys

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ... Read More

Available

$25/month

United States

Freshsales

Easy Sales CRM Software

Freshsales is a customer relationship management (CRM) software that caters to businesses of all sizes. It streamlines the sales process by offering lead scoring, email tracking, and sales pipeline management in a single platform. Freshsales provides a 360-degree view of customers, centralizing communication and customer information. It features an AI-based lead scoring system, which prioritizes ... Read More

N/A

Contact Vendor

United States

EngageBay CRM

All-in-One CRM - Marketing, Sales & ...

EngageBay CRM is a comprehensive software solution tailored to enhance customer relationship management for businesses of all sizes. It serves as a centralized platform, simplifying the organization and nurturing of customer interactions, marketing efforts, and sales activities. With EngageBay CRM, you can efficiently manage leads, track customer interactions, and automate marketing campaigns, all... Read More

N/A

Contact Vendor

United States

Agile CRM

Best, easy, powerful yet affordable ...

Agile CRM is a cloud-based customer relationship management software that integrates sales, marketing, and service functionalities. It offers contact management to organize customer data. Sales tracking tools help monitor deals and stages. With Agile CRM, users can automate marketing tasks like emails and social media campaigns. The software includes a telephony feature for customer calls within ... Read More

N/A

Contact Vendor

United States

Flowlu

Comprehensive business management ...

Flowlu is an all-in-one business management tool designed to facilitate various organizational functions. It offers project management features, helping teams plan, track, and execute tasks efficiently. The CRM component aids in customer relationship management, enhancing sales and communication strategies. Flowlu also includes financial management tools like invoicing, budgeting, and expense ... Read More

N/A

Contact Vendor

United Arab Emirates

Pipedrive

Sales CRM & Pipeline Management Software

Pipedrive is an outstanding CRM software designed to simplify and optimize sales processes for businesses. Its straightforward interface helps teams manage leads and deals efficiently. The software enables users to track communication, set reminders, and prioritize tasks, ensuring that opportunities are not missed. Pipedrive's visual sales pipeline provides a clear overview of deals, making it ... Read More

N/A

Contact Vendor

United States

monday sales CRM

The sales CRM software that’s fully ...

monday sales CRM is a versatile software designed to streamline and enhance sales processes for businesses. Functioning as a Customer Relationship Management (CRM) tool, it empowers teams to manage leads, track deals, and foster customer relationships effectively. monday sales CRM stands out with its intuitive interface, enabling easy navigation and collaboration. Noteworthy features include ... Read More

N/A

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Israel

LeadSquared CRM

Sales CRM + Sales Automation Platform

LeadSquared CRM is a versatile software designed to streamline sales and marketing activities, particularly for high-velocity sales processes. It's user-friendly and focuses on automating key tasks to increase efficiency. The software excels in lead capture, tracking interactions, and nurturing leads through the sales funnel. With LeadSquared, businesses can easily manage customer data and follow-... Read More

N/A

Contact Vendor

India

SendX

Powerful email marketing software to ...

SendX is an effective and budget-friendly email marketing tool, ideal for small to midsize businesses. It emphasizes ease of use with a straightforward interface, making it accessible for users without technical expertise. The software offers a variety of pre-designed email templates, simplifying the creation of visually appealing campaigns. Notable features include powerful email automation ... Read More

14 Days

$9.99/month

United States

Omnisend

Ecommerce Email Marketing and SMS ...

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read More

N/A

Free

United Kingdom

AWeber

Email Marketing & More for Small ...

AWeber is a versatile email marketing software designed to help businesses connect with customers effectively. It stands out for its ease of use, making it ideal for both beginners and experienced marketers. Key features include a user-friendly email builder, enabling the creation of professional-looking emails without needing design skills. AWeber offers a vast library of templates, customizable ... Read More

N/A

$899/month

United States

Privy

The Fastest Way To Grow Sales With Email...

Privy is a powerful e-commerce marketing platform designed specifically for small to medium-sized online businesses. It excels in converting website visitors into loyal customers through its range of tools focused on email marketing, on-site displays, and text messaging. Privy's intuitive interface allows for the easy creation of eye-catching pop-ups and banners to capture email leads. Its email ... Read More

7 Days

$30/month

United States

Lusha

Sell more and close more with the most ...

Lusha is a powerful B2B contact and company data platform developed to streamline the lead generation and prospecting process for sales and marketing professionals. Its primary feature is the ability to quickly gather accurate contact information, such as phone numbers and email addresses, directly from social network profiles and websites. This facilitates easy and direct connection with ... Read More

N/A

Contact Vendor

United States

ZoomInfo SalesOS

B2B sales prospecting software ...

ZoomInfo SalesOS, a robust sales intelligence platform, offers a comprehensive suite of tools for modern sales teams. Key features include extensive contact databases, ensuring users can find and connect with potential clients efficiently. Real-time alerts keep you updated on relevant changes within target companies, enhancing the timing and relevance of your outreach. Its integration capabilities... Read More

N/A

Contact Vendor

United States

LeadsBridge

Let Facebook, Google, LinkedIn and ...

LeadsBridge is an innovative marketing automation tool designed to streamline the lead generation process. It excels in connecting various advertising platforms with over 370 CRM and email software systems, ensuring seamless data flow. Key features include lead synchronization, which automates the transfer of leads from social media campaigns directly into your CRM, enhancing efficiency. Its ... Read More

N/A

Contact Vendor

United States

CallRail

Call Tracking & Marketing Analytics ...

CallRail is a dynamic call tracking and analytics platform that empowers businesses to optimize their marketing efforts. It allows users to track phone call conversions from online and offline marketing campaigns, including PPC ads, SEO, and direct mail. With its call recording feature, businesses can gain valuable insights into customer interactions, enhancing training and service quality. ... Read More

N/A

Contact Vendor

United States

ClickFunnels

Marketing Funnels Made Easy

ClickFunnels is a powerful online tool developed to help businesses create effective sales funnels with ease. Its standout feature is the drag-and-drop interface, making it simple to build custom landing pages, sales pages, and entire funnels without needing technical skills. ClickFunnels supports a variety of funnel types, including lead capture, sales, and event funnels, catering to diverse ... Read More

N/A

Contact Vendor

United States

Kartra

The All In One Marketing Platform

Kartra is an all-in-one marketing platform that combines various online business tools into a single, cohesive system. It's developed to help users build and grow their online business effortlessly. Key features include a powerful page builder for creating high-converting websites and landing pages. Its automated email marketing system, with advanced segmentation and behavioral-triggered emails, ... Read More

N/A

Contact Vendor

United States

Lead Capture Software Buyer's Guide

"You are out of business if you don't have a prospect!" - Zig Ziglar

And isn't it true?

Without leads, businesses won’t have an opportunity to convert prospects into customers.

But why can’t companies directly work with customers? It’s because not every visitor that visits your business is the right person.

Customers can be fickle-minded, and why not? They are spending their money on your products.

So companies can’t depend on them entirely. This is why it's crucial to use strategies to attract only those people who you wish to have a paying customer.

For example, suppose you are a B2B company selling SaaS enterprise products.

Now think, would a small business run by a single owner qualify as a lead? No! It won't. That's because they simply don't need a product that is meant for an enterprise with hundreds of employees. Most importantly, a small business run by a single owner won't have to afford enterprise software.

That’s where lead capture software helps you. You can program it to receive the leads that are actually qualified to become paying customers in the near future.

So, let’s understand what lead capture software is and why your business needs it now!

» What is Lead Capture?

Lead capture is a process of website converting visitors into leads through lead generation strategies. Typically, companies use lead capture software to capture lead information. The sales or marketing team then uses this data to convert the lead into paying customers.

» What is Lead Capture Software?

Lead capture software is a specialized system that captures leads that are interested in your products or services. This can be through any medium such as landing pages, lead capture forms, etc.

The information collected by this software is sent to the sales or marketing team, who then leverages it to build relationships with your leads, nurture them and finally convert them into paying customers.

» What Are The Features Of Lead Capture Software?

› Create Leads Database

The software collects data about customers or businesses that are interested in your products or services. Then adds that information into a searchable database.

As a result, your team can analyze the data and take action immediately. It also helps organize each lead from the database using tags or classification criteria which save your time.

Another perk of online lead capture software is that you can customize, and store data from various other marketing platforms in a centralized database. The software also provides features of importing or exporting data from other marketing and sales software platforms.

› Lead forms

In most cases, a lead capture form appears on a landing page. Its purpose is to collect consumer data that will be useful later on to increase your conversion rate. The goal is for visitors to fill out the form and then receive something of value in return after successful submission.

On your website, you need to place forms strategically, prompting visitors to enter their contact information. Often, this can get done in exchange for access to restricted material. This results in high-quality leads due to the fact that people who give their contact information are likely to actually contact you for already considering your brand, even if they aren't yet ready to buy.

› Multi-platform support

Your sales process is more efficient when you integrate your existing software systems. Among the many integrations offered by lead capture software are social media, websites, marketplaces, and Google Sheets in addition to custom integrations, and also you can track your leads on a single tab.

When choosing lead capture software, this will likely be the main factor to consider. A database of leads that do not integrate with other marketing and sales tools is likely to be of little use to your business. In order to make lead capture an effective tool for your company, you'll need those other functions to nurture prospects through the sales funnel and turn them into satisfied clients.

› Lead Analytics And Reporting

Basically, analytics involves the interpretation of data, while reporting consists of the presentation of factual, accurate information. Rather than presenting recommendations, reporting explains what is happening based on the data.

Analytics provides recommendations, but reporting is more about organizing and summarizing information.

Oftentimes, a lead analysis involves several steps, such as analyzing past leads and goals, which can then be used to improve future marketing strategies. In addition, lead reports enable you to understand the performance of marketing and sales efforts, i.e., the most successful marketing campaigns and the top types of leads converting the best.

› Custom Landing Pages

Landing pages or lead capture pages are specially designed landing pages that are aimed at capturing leads' information: name, email, phone number, etc. Throughout a lead capture form, you can collect this information and use it to build a relationship with them.

Custom landing pages are tailored to a specific campaign or offer and guide visitors to a single call to action. In other words, landing pages are designed to convert visitors.

› Lead Tracking

In lead tracking, we track leads in the sales and marketing funnels, actively monitor where they are in the funnel, and take action to move each lead forward and complete the sale. It helps you keep in touch with someone who's interested in your services or products. You can use it to improve your sales process by bringing together all your customer and potential lead data in one place.

In addition, it provides crucial information on which marketing campaign drew in a new lead. By tracking your leads, you have a clearer picture of the amount of business you acquire and execute, upon which you can base your goals to motivate your sales team during the upcoming campaign.

» What Are The Benefits Of Lead Capture Software?

›Help You Avoid Bad Leads

It's hard to accept, but the thing is not all leads are good. Some leads won't be in the buying stage, and some may not have enough budget and will just be a waste of your time.

That's where lead capture software's filtering comes in handy. Once you set up a filter, it will help you ensure that only qualified, higher-quality leads go through. No more throwing money on additional marketing or sale tactics at leads that have zero chance to convert.

Additionally, good leads also help the sales team maintain their sanity. They don't have to deal with leads that shouldn't have made it through the pipeline, which means their efforts bring the desired results. It's a win-win situation for both the sales team and the company.

› It Helps You Gain Countless Opportunities

One of the perks of having an online lead capture software is the availability of good data. This is something that's not available when the lead generation is entirely manual.

Companies can leverage this data to improve their marketing processes and grab more opportunities that they would have missed otherwise.

For instance, you notice that one particular channel is bringing the highest quality leads. So, with this knowledge, you can give that channel more attention than the ones that aren't bringing any leads.

In some cases, you might also notice that one salesperson is able to convert leads of all types. In such cases, you can see what makes that particular salesperson different from others and help other sales representatives learn similar tactics.

› Learn Where You Are Lagging

One of the challenges of marketing is that there are so many variables. This makes it harder to understand why some campaigns take off within a few days while some fail completely.

There might be several variables at play here. For example, your website may not be optimized, your forms are too long, your bounce rate is too high, etc.

That's where lead capture software helps you pinpoint exactly where you are falling short. With the information collected by your lead capture app, you can understand where you need to tweak instead of just pulling it down and starting from scratch.

› Automates The Lead Nurturing Process

Do you know nearly 73% of leads are not ready for sale? Most salespeople focus only on the leads that are most likely to convert into sales. However, long-term success always depends on nurturing leads and converting them when they have not yet qualified.

If your leads are not yet ready to buy, it's time to nurture them. That’s where the lead capture app does the heavy lifting for you. The software qualified leads into two categories, casual leads and qualified leads.

› Maintain Your Customer Base

Business of all kinds depends on their customer base to keep the business. According to a report, acquiring a new customer costs five times more than retaining an existing customer. As a result, it’s important to not forget about your current customers while acquiring new customers. Simply turning a lead into paying customers isn’t enough. You need to take steps to nurture and retain them as your recurring customers. That's where lead capture software helps you.

As the paying customer base starts growing, you will notice an underlying theme. For example, a large portion of your paying customers responds faster to SMS than emails. A lead capture software here will help you find more areas of opportunities so that you can fulfill the needs of your existing customers and keep them coming back for more.

» What Things to Consider When Choosing a Lead Capture Software?

› What's your long-term and short-term budget?

Fees are something you will deal with in any kind of software, and lead capture software is no exception. While choosing the best lead capture software it's important to consider how much you can afford to pay in bills.

This is because although the software has fixed prices, extra things like support, training, and updates can quickly skyrocket the overall budget.

Generally, systems with advanced features would cost more. You can also find the free versions, however, it's best to avoid them since they are very watered down and severely limits the number of features you can use.

› Is It User-Friendly? What Is The Level Of Customization?

Customization is a necessary element as you will have to customize the software according to your company's needs. However, customization should not come at the cost of losing user-friendliness.

You may want to hire a consultant to handle the software, but your employees must be able to navigate through the basic features. So, when buying online lead capture software, it's best to keep less tech-savvy members in mind to avoid future mishaps.

› Integration Capabilities

Although customizable lead capture software is rising in demand, this doesn't mean you will not need other tools. Chances are your company is using specific tools that will need to be integrated with lead management software.

As a result, it’s important to choose the software that has advanced integration capabilities to accommodate other tools. Online lead capture software which comes under the SaaS domain is an excellent way to ensure integration.

› Know Your Goals

The goal of lead generation is to grow your business. As your business continues to grow, you will see an increase in lead generation targets too.

So, before investing in lead capture software, access the flexibility and scalability it offers. Can it help your business grow? Can it grow along with your business? Will you have to upgrade to a higher plan so they can accommodate your growth? What if you cross their upper limit?

All these considerations will help you choose software that you can use to maximize your potential over a long time. In the long term, it can quickly get expensive to transition from one system to another if you buy the one with limited capabilities. Not to mention, your employees will get frustrated too if they have to keep learning new interfaces every six months.

› Excellent Customer Support Service

Unless you and your team are well versed with technical aspects, look for online lead capture software that's backed by excellent customer support.
This is because you will likely face issues sooner or later and thus you will require assistance from the support service who can guide you through the issue and be available to discuss your results.

› Measuring Results

No matter what type of campaign you run, it's important to track the progress to know whether you are on the right path. A great lead capture software would monitor and measure the results of your lead generation campaigns.

For example, the software would track lead sources so you know exactly where the lead came from. This will help you focus more on channels that are bringing in the highest revenue and segment leads into different types of prospects based on how they react to certain campaigns.

» How Much Does Lead Capture Software Cost?

The cost of lead capture software varies greatly depending on a number of factors. These factors include:

› Factor #1: Features

Features are the main factor that companies use to price the lead capture software. The system consists of several features and comes in tiers where features and capabilities increase with tiers.

› Factor #2: Number of users

There are two types of software. One which charges a flat fee no matter how many people use it. And there is one software which charges based on the number of users. This means the higher the number of users, the more will be the cost of the software.

› Factor #3: Miscellaneous Services Included

Several lead capture software offers a bundle of miscellaneous services along with software such as CRM, advertising tools, etc. They may include this price in the overall price. Although in the end, you will pay less for all these tools combined than if you paid separately.

Few lead capture software list their pricing in the following ways:

  • Per-user per month
  • Per month for a limited number of users
  • Custom quote only

There are also several free options in the market. However, the features are limited. Generally, a paid lead capture software states anywhere between $12 to $500 per user per month.

  • A mid-level plan typically costs between $100 to $600 per month
  • Advanced plans can go from $600 to $1200 per month.

» Wrapping Up:

No matter how much traffic you drive to your website, at the end of the day, if you are not getting leads, it’s of no use. A lead capture software not only helps you understand how many people are visiting your site but also helps you capture them so that you can nurture them and convert them to paying customers.

Here we have provided all the details that will help you understand why you must get a lead capture software for your lead generation process. Use the above guide as a reference to find the best lead capture system for you and your team.