Top OneSignal Alternatives & Competitors

Finding the right software for your business can be challenging, and while OneSignal is a popular choice, it may not be the perfect fit for everyone. If you're exploring OneSignal alternatives, you're in the right place. We’ve compiled a list of the top competitors that offer similar features, pricing, and benefits. Compare the best alternatives to OneSignal and discover the ideal solution tailored to your needs.
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Last Updated: August 26, 2026

Popular Alternative Software

Lusha Logo

Lusha

   (4.7)

Apollo.io Logo

Apollo.io

   (4.4)

All Competitors and Alternatives to OneSignal

Overview

Xtremepush is a powerful marketing automation software designed to help businesses engage their audiences and drive conversions through personalized and data-driven campaigns. This platform offers a suite of tools for customer segmentation, behavior tracking, and multi-channel communication, enabling marketers to deliver targeted messages via email, SMS, push notifications, and in-app messages. Xt... Read more about Xtremepush

Need a Detailed Comparison?

Compare OneSignal vs Xtremepush for pricing, features, integrations, and overall business fit.

Pricing

    Basic

    $250 Per Feature

Free Trial

Available

Pricing Type

$250 Per feautre

Location

Ireland

Bitrix24. Your ultimate workspace.

   4.9

 (2 Reviews)

Overview

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Need a Detailed Comparison?

Compare OneSignal vs Bitrix24 for pricing, features, integrations, and overall business fit.

Problem It Solves

  • Problem It Solves Streamlines Team Collaboration And Customer Relationship Management In One Platform

Core Use Cases

  • Core Use Cases Manage Projects
  • Core Use Cases Collaborate With Teams
  • Core Use Cases Automate Workflows
  • Core Use Cases Track Sales
  • Core Use Cases Communicate With Clients

Target Users

  • Target Users Small Business Owners
  • Target Users Project Managers
  • Target Users Sales Teams
  • Target Users HR Professionals
  • Target Users Customer Support Teams

Industry Fit

  • Industry Fit Real Estate
  • Industry Fit Healthcare
  • Industry Fit Education
  • Industry Fit Retail
  • Industry Fit Marketing
  • Industry Fit Construction

Key Features

  • Key Features Collaboration Tools
  • Key Features CRM Integration
  • Key Features Task Management
  • Key Features Document Sharing
  • Key Features Communication Platform
  • Key Features Workflow Automation

USP

  • USP Streamline Your Business With All-in-one Collaboration And CRM Platform

Pros

  • Pros Free plan covers surprisingly large teams without feature gating
  • Pros Built-in absence calendar keeps everyone's time-off visible at a glance
  • Pros HR and project tools live under one roof
  • Pros Approval workflows handle leave requests without external tools
  • Pros Mobile app lets employees submit absences from anywhere
  • Pros Workload tracking helps managers spot coverage gaps before they happen
  • Pros Self-hosted option appeals to companies with strict data policies

Cons

  • Cons Absence tracking setup feels buried within Bitrix24's broader HR tools
  • Cons Free plan limitations surface quickly for teams managing multiple departments
  • Cons Reporting on absences lacks the depth HR-focused teams often need
  • Cons Mobile experience for absence requests feels noticeably clunkier than desktop

Pricing

    Basic

    $24.99 Per Month

    Standard

    $62.63 Per Month

    Professional

    $125.36 Per Month

    Enterprise

    $250.83 Per Month

Free Trial

15 Days

Pricing Type

$24.99 Per month

Location

United States

Power customer-centric interactions between consumers and brands in real-time.

   5.0

 (2 Reviews)

Overview

Braze is a dynamic customer engagement software designed for modern marketers. It excels in creating personalized and meaningful interactions between businesses and their customers across various digital platforms. By integrating data from multiple sources, Braze allows for real-time understanding and segmentation of customers, enabling highly targeted and relevant communications. The software sup... Read more about Braze

Problem It Solves

  • Problem It Solves Enhances Customer Engagement Through Personalized Messaging And Targeted Communication

Core Use Cases

  • Core Use Cases Engage Customers With Personalized Messaging
  • Core Use Cases Automate Marketing Campaigns Across Channels
  • Core Use Cases Analyze Customer Behavior For Insights
  • Core Use Cases Optimize User Experiences With A/B Testing
  • Core Use Cases Drive Conversions Through Targeted Outreach

Target Users

  • Target Users Marketing Professionals
  • Target Users Product Managers
  • Target Users Customer Engagement Teams
  • Target Users Data Analysts
  • Target Users Mobile App Developers

Industry Fit

  • Industry Fit Retail
  • Industry Fit E-commerce
  • Industry Fit Media
  • Industry Fit Entertainment
  • Industry Fit Travel
  • Industry Fit Hospitality

Key Features

  • Key Features Customer Engagement Platform
  • Key Features Real-time Messaging
  • Key Features Personalized Marketing Automation
  • Key Features Cross-channel Communication
  • Key Features Data-driven Insights

USP

  • USP Boost Customer Engagement With Personalized And Real-time Messaging

Pros

  • Pros Real-time data processing keeps messaging relevant without noticeable lag
  • Pros Canvas Flow makes multi-step customer journeys genuinely easy to build
  • Pros Supports email, push, SMS, and in-app from one place
  • Pros Liquid templating gives marketers deep personalization without needing engineers
  • Pros Connected Content pulls live data into messages at send time
  • Pros A/B and multivariate testing built directly into campaign workflows
  • Pros Currents integration sends raw event data to your data warehouse cleanly
  • Pros Braze works well across mobile and web without separate tooling

Cons

  • Cons Implementation complexity catches smaller teams off guard without dedicated technical resources
  • Cons Pricing scales aggressively as contact volumes and message channels grow
  • Cons Advanced analytics features demand significant setup time before delivering real value
  • Cons Non-technical marketers often depend on developers to unlock full platform capabilities
Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Overview

charles is a conversational marketing platform designed to help businesses engage with customers in real-time, delivering personalized interactions that drive conversions. Using artificial intelligence and machine learning, charles enables businesses to automate and optimize customer conversations across channels like live chat, chatbots, email, and messaging apps. The platform provides a suite of... Read more about charles

Need a Detailed Comparison?

Compare OneSignal vs charles for pricing, features, integrations, and overall business fit.

Pricing

    Basic

    €349 Per Month

Free Trial

NA

Pricing Type

€349 Per month

Location

Germany

Your Customer Engagement Platform

   4.9

 (2 Reviews)

Overview

Customer.io is a powerful marketing automation software tailor-made for sending personalized messages at scale. It excels in segmenting audiences based on real-time data, ensuring each communication is highly relevant. The platform enables automated emails, push notifications, and SMS, allowing for diverse communication strategies. Its intuitive interface simplifies crafting targeted campaigns, wh... Read more about Customer.io

Need a Detailed Comparison?

Compare OneSignal vs Customer.io for pricing, features, integrations, and overall business fit.

Problem It Solves

  • Problem It Solves Automates Personalized Customer Communication To Enhance Engagement And Retention

Core Use Cases

  • Core Use Cases Segment Audiences
  • Core Use Cases Automate Messaging
  • Core Use Cases Personalize Communication
  • Core Use Cases Track User Behavior
  • Core Use Cases Analyze Campaign Performance

Target Users

  • Target Users Marketing Professionals
  • Target Users Product Managers
  • Target Users Customer Success Teams
  • Target Users Growth Hackers
  • Target Users Digital Marketers

Industry Fit

  • Industry Fit Marketing
  • Industry Fit E-commerce
  • Industry Fit SaaS
  • Industry Fit Media
  • Industry Fit Education
  • Industry Fit Non-profit

Key Features

  • Key Features Automated Messaging
  • Key Features Customer Segmentation
  • Key Features Behavior Tracking
  • Key Features A/B Testing
  • Key Features Real-time Analytics
  • Key Features Integration Capabilities

USP

  • USP Automate Customer Engagement With Personalized Messaging

Pros

  • Pros Behavioral triggers let you send messages based on real user actions
  • Pros Supports email, SMS, push, in-app, and webhooks from one place
  • Pros Liquid templating gives deep personalization without requiring a developer every time
  • Pros Data pipeline stays clean with event-based architecture built for product teams
  • Pros Testing and debugging tools actually show why a message did or didn't send
  • Pros Audit logs and version history make compliance and team accountability manageable
  • Pros Flexible enough for early-stage startups yet scales comfortably into enterprise volume
  • Pros Transparent pricing tied to message volume rather than hidden contact limits

Cons

  • Cons Workflow automation logic gets complex fast for non-technical marketers
  • Cons Advanced segmentation features carry a noticeable learning curve
  • Cons Pricing climbs quickly as contact volume and message usage grow
  • Cons Reporting depth may leave data-heavy teams wanting more granularity

Pricing

    Essentials

    $100 Per Month

    Premium

    $1,000 Per Month

Free Trial

NA

Pricing Type

$100 Per month

Location

United States

Email Marketing Software That Works For You

Overview

Emma by Marigold is an email marketing solution known for its powerful yet user-friendly features, catering to businesses aiming for impactful communication. It excels in offering customizable design templates, making the creation of professional and engaging emails effortless. Emma's advanced segmentation tools allow for precise targeting, ensuring each message reaches the right audience. The sof... Read more about Emma by Marigold

Pricing

    Emma Lite

    $99 Per Month

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Cross-Channel Marketing Automation Platform

Overview

Listrak is a comprehensive digital marketing platform specializing in optimizing customer engagement and revenue. Its standout feature is the unified customer database, which consolidates data across channels for a 360-degree customer view. Listrak excels in personalized email marketing, using advanced segmentation and predictive analytics to deliver targeted content. The platform also offers robu... Read more about Listrak

Need a Detailed Comparison?

Compare OneSignal vs Listrak for pricing, features, integrations, and overall business fit.

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Overview

Maropost is a sophisticated Email Tracking Software designed to optimize email marketing strategies for businesses. It offers a comprehensive suite of tools for creating, sending, and monitoring email campaigns, ensuring maximum engagement and effectiveness. Maropost’s intuitive interface allows marketers to design visually appealing emails, segment audiences, and automate email sequences based ... Read more about Maropost

Pricing

    Essential

    $251 Per Month

Free Trial

NA

Pricing Type

$251 Per month

Location

Canada

Full-Stack Customer Engagement and Retention Platform

Overview

WebEngage is a multi-channel marketing automation software that empowers businesses to create more personalized and effective customer engagement strategies. It focuses on enhancing user experience across various digital platforms including email, SMS, in-app messages, and web notifications. With its robust segmentation and targeting capabilities, WebEngage allows marketers to deliver highly perso... Read more about WebEngage

Need a Detailed Comparison?

Compare OneSignal vs WebEngage for pricing, features, integrations, and overall business fit.

Problem It Solves

  • Problem It Solves Unifies Customer Data And Personalizes Customer Engagement

Core Use Cases

  • Core Use Cases Improve Customer Retention
  • Core Use Cases Analyze Campaign Performance
  • Core Use Cases Automate Omnichannel Campaigns
  • Core Use Cases Segment Customer Audiences

Target Users

  • Target Users CRM Managers
  • Target Users Growth Marketers
  • Target Users Customer Engagement Teams
  • Target Users Product Marketing Teams

Industry Fit

  • Industry Fit Media
  • Industry Fit Retail
  • Industry Fit E-commerce

Key Features

  • Key Features Audience Segmentation
  • Key Features AI Personalization
  • Key Features Omnichannel Campaign Automation

USP

  • USP AI Powered Customer Engagement Platform With Unified Customer Data.

Pros

  • Pros Journey Builder Automates Personalized Customer Engagement Based On Real Time Behavior
  • Pros Behavior Based Segmentation Helps Deliver Highly Targeted Marketing Campaigns
  • Pros Integrates With Popular Marketing Communication And Analytics Platforms
  • Pros Real Time Analytics Provide Actionable Insights Into Customer Engagement And Conversions
  • Pros Scales Well For Consumer Brands Managing High Volume Customer Interactions

Cons

  • Cons Advanced Journey Automation Can Require Initial Strategy And Configuration Effort
  • Cons Premium Capabilities Can Increase Overall Platform Costs As Usage Grows
  • Cons Teams New To Customer Data Platforms May Face A Learning Curve During Adoption
Free Trial

NA

Pricing Type

Contact Vendor

Location

India

Overview

Mobile Marketing Cloud is an innovative email marketing software that helps businesses design, manage, and optimize email marketing campaigns for mobile-first audiences. The platform offers an intuitive drag-and-drop email builder, making it easy for marketers to create responsive, visually appealing emails without any coding knowledge. Mobile Marketing Cloud integrates with CRM systems, social me... Read more about Mobile Marketing Cloud

Pricing

    Basic

    €31.99 Per Month

Free Trial

Available

Pricing Type

€31.99 Per month

Location

Netherlands

Overview

Mobile Text Alerts is a dynamic SMS Marketing Software designed to help businesses engage with their customers through targeted text messaging campaigns. This versatile platform enables users to create, schedule, and send personalized SMS messages, promotions, and alerts with ease. Mobile Text Alerts offers robust features such as contact segmentation, automated responses, and real-time analytics,... Read more about Mobile Text Alerts

Need a Detailed Comparison?

Compare OneSignal vs Mobile Text Alerts for pricing, features, integrations, and overall business fit.

Problem It Solves

  • Problem It Solves Instant Communication For Urgent Updates And Notifications

Core Use Cases

  • Core Use Cases Send Emergency Notifications
  • Core Use Cases Promote Sales And Offers
  • Core Use Cases Remind Appointments And Events
  • Core Use Cases Engage With Customers
  • Core Use Cases Provide Real-time Updates

Target Users

  • Target Users Emergency Responders
  • Target Users Business Owners
  • Target Users Event Organizers
  • Target Users School Administrators
  • Target Users Community Leaders

Industry Fit

  • Industry Fit Retail
  • Industry Fit Healthcare
  • Industry Fit Education
  • Industry Fit Finance
  • Industry Fit Hospitality
  • Industry Fit Real Estate

Key Features

  • Key Features Real-time Notifications
  • Key Features Customizable Alerts
  • Key Features User-friendly Interface
  • Key Features Multi-platform Support
  • Key Features Secure Messaging

USP

  • USP Instant Alerts, Stay Informed Anytime, Anywhere

Pros

  • Pros Sending bulk SMS campaigns takes under a few clicks to launch
  • Pros Subscriber management stays clean with simple import and segmentation tools
  • Pros Affordable pricing tiers make it accessible for small businesses and nonprofits
  • Pros Two-way messaging lets contacts reply and keeps conversations actually going
  • Pros API access gives developers room to integrate without heavy documentation diving
  • Pros Keyword opt-in setup works fast and requires almost no technical knowledge

Cons

  • Cons Bulk messaging tools feel basic compared to dedicated marketing platforms
  • Cons Contact segmentation options thin out for larger audience strategies
  • Cons Pricing climbs noticeably as subscriber counts and message volume grow
  • Cons Analytics dashboard lacks the depth power users eventually demand

Pricing

    Basic

    $25 Per Month

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

Retain your most valuable audience

Overview

Pushwoosh is a mobile-driven customer engagement platform that enables businesses to connect with their audiences through personalized messages. The software offers user segmentation capabilities, making it easy to tailor automated messages based on user behavior, preferences, and demographics. Its analytics tools help marketing and product managers measure campaign success and refine strategies f... Read more about Pushwoosh

Need a Detailed Comparison?

Compare OneSignal vs Pushwoosh for pricing, features, integrations, and overall business fit.

Problem It Solves

  • Problem It Solves Enhances Customer Engagement Through Targeted Push Notifications And Messaging

Core Use Cases

  • Core Use Cases Send Personalized Notifications
  • Core Use Cases Automate Marketing Campaigns
  • Core Use Cases Analyze User Behavior
  • Core Use Cases Segment Audiences
  • Core Use Cases Track Engagement Metrics

Target Users

  • Target Users Mobile App Developers
  • Target Users Marketing Professionals
  • Target Users Product Managers
  • Target Users Customer Engagement Teams
  • Target Users E-commerce Businesses

Industry Fit

  • Industry Fit Mobile Apps
  • Industry Fit E-commerce
  • Industry Fit Media And Entertainment
  • Industry Fit Travel And Hospitality
  • Industry Fit Retail
  • Industry Fit Finance And Banking

Key Features

  • Key Features Push Notifications
  • Key Features In-app Messaging
  • Key Features Audience Segmentation
  • Key Features Analytics And Reporting
  • Key Features Multi-platform Support

USP

  • USP Boost Engagement With Personalized Push Notifications Effortlessly

Pros

  • Pros Push notification platform helps businesses improve mobile engagement efficiently
  • Pros Cross channel messaging supports communication across apps and web platforms
  • Pros Segmentation tools improve targeting and engagement workflows
  • Pros Automation reduces repetitive campaign management tasks
  • Pros Analytics dashboards improve visibility into campaign performance

Cons

  • Cons Advanced personalization may require technical onboarding
  • Cons Pricing may increase with growing messaging volumes
  • Cons Feature set may feel specialized compared to broader marketing platforms
Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

Multi-Channel Marketing Automation Platform

Overview

SendPulse stands out as a multifaceted email marketing software tailored for businesses seeking to enhance their digital communication. It's known for its user-friendly interface, appealing to both beginners and seasoned marketers. A key feature is the drag-and-drop email editor, enabling the creation of attractive, professional emails with ease. SendPulse offers a diverse array of customizable te... Read more about SendPulse

Free Trial

NA

Pricing Type

Free

Location

United States

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FAQs About OneSignal Alternatives

Some of the best alternatives to OneSignal include Bitrix24, Braze, SendPulse, Emma by Marigold, Mobile Marketing Cloud, Customer.io, WebEngage, Listrak, Maropost, Pushwoosh, Mobile Text Alerts, Xtremepush and charles. These alternatives offer similar features, better pricing, and more flexibility depending on your business needs.

There are various reasons why users look for alternatives to OneSignal, such as pricing concerns, missing features, better integration options, or improved customer support. Exploring alternative solutions ensures that businesses find the best fit for their specific requirements.

Yes! Depending on the product, you may find:

  • Fully Free Software like SendPulse (no subscription required).
  • Free Trial options like Bitrix24, Mobile Marketing Cloud, Pushwoosh, Mobile Text Alerts and Xtremepush (test premium features before subscribing).

These no-cost or low-cost alternatives can be ideal for startups and small businesses with budget constraints, but often come with feature limitations or usage caps. Always check each option’s details to ensure it fits your specific needs.

Small businesses looking for an easy-to-use and cost-effective alternative to OneSignal can consider Bitrix24, Braze, SendPulse, Emma by Marigold, Mobile Marketing Cloud, Customer.io, WebEngage, Listrak, Maropost, Pushwoosh, Mobile Text Alerts, Xtremepush and charles. These software options offer affordable pricing, simple setup, and essential business features tailored for growing teams.

Enterprises seeking a robust alternative to OneSignal can explore Bitrix24, Braze, SendPulse, Emma by Marigold, Customer.io, WebEngage, Listrak and Pushwoosh. These platforms offer scalability, advanced automation, top-tier security, and enterprise-grade customer support to meet large-scale business needs.

Some of the best cloud-based alternatives to OneSignal include Bitrix24, Braze, SendPulse, Emma by Marigold, Mobile Marketing Cloud, Customer.io, WebEngage, Listrak, Maropost, Pushwoosh, Mobile Text Alerts, Xtremepush and charles. These platforms offer seamless remote access, real-time collaboration, automatic updates, and enhanced security for smooth software management.

Yes, most OneSignal alternatives provide mobile apps for iOS and Android. Options like Bitrix24, SendPulse, Emma by Marigold, WebEngage and Mobile Text Alerts offer full-featured mobile applications that allow users to manage tasks, track progress, and collaborate on the go.

Yes, several open-source alternatives to OneSignal exist, such as Pushwoosh. These options are ideal for businesses looking for customizability, transparency, and cost-effectiveness, while maintaining full control over their software and data.

In conclusion, while OneSignal offers robust push notification and messaging capabilities, businesses should consider alternatives like Bitrix24, Braze, and WebEngage for more comprehensive marketing solutions. Platforms such as SendPulse and Emma by Marigold excel in email marketing, while Customer.io and Listrak provide advanced automation features. For those focused on mobile engagement, Maropost and Xtremepush stand out. Ultimately, the choice depends on specific business needs, budget, and desired features, making it essential to evaluate each option carefully to find the best fit for your marketing strategy.
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