WhatConverts
Claim ProfileLead Tracking for Marketing Agencies and Clients
SoftwareWorld Editorial Review
Why SoftwareWorld Chooses WhatConverts
"Marketing teams and agencies often rely on WhatConverts to understand which campaigns are actually bringing in leads. It tracks calls, forms, and other conversions in one place, making it easier to connect marketing spend to real business results. This is especially useful for agencies managing multiple clients who need clear reporting on what is working. That said, smaller businesses with very low lead volume may find the full feature set more than they need."
Decision Snapshot
WhatConverts Evaluation Snapshot
Review the most important product facts, official access information, and SoftwareWorld’s page-level trust standards in one place.
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Clear Sponsored Disclosure
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Editorial Independence
Sponsored participation does not influence SoftwareWorld's editorial assessment.
Data Transparency
Pricing and availability can change, so current details should be confirmed with the vendor.
Product Overview
WhatConverts Overview
Product description, media, company details, support, training, deployment, customer size, languages, and industries.
Support
Training
Licensing & Deployment
Typical Customers
Why Choose WhatConverts
Problem it Solves
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Tracks And Attributes Marketing Leads To Optimize Conversion And ROI
Target Users
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Marketing Professionals
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Sales Teams
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Business Owners
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Digital Advertisers
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Lead Generation Specialists
Core Use Case
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Track Lead Sources
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Analyze Marketing Performance
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Optimize Conversion Rates
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Integrate With CRM Systems
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Generate Detailed Reports
USP
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Boost Sales With Precise Lead Tracking And Conversion Optimization
Pros
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Call tracking goes beyond phone calls to capture every lead type
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Form submissions, chats, and transactions all tracked in one dashboard
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Marketing attribution shows exactly which campaigns drive real conversions
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Agencies managing multiple clients benefit from the white-label reporting setup
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Lead quality scoring helps sales teams focus on high-value prospects
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Granular keyword-level tracking ties ad spend directly to phone leads
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Integrates cleanly with Google Ads, Analytics, and most major CRMs
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Reporting is detailed enough to satisfy even data-obsessed marketing teams
Cons
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Reporting depth may overwhelm smaller teams not needing granular detail
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Attribution setup demands technical knowledge most marketers lack upfront
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Pricing climbs noticeably once lead volume and features scale up
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Dashboard takes meaningful exploration before workflows feel natural and efficient
Editorial Buyer Guidance
Who Is WhatConverts Best For?
Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.
Problem It Solves
Tracks And Attributes Marketing Leads To Optimize Conversion And ROITarget Users
- Marketing Professionals
- Sales Teams
- Business Owners
- Digital Advertisers
- Lead Generation Specialists
Core Use Cases
- Track Lead Sources
- Analyze Marketing Performance
- Optimize Conversion Rates
- Integrate With CRM Systems
- Generate Detailed Reports
Unique Selling Point
Boost Sales With Precise Lead Tracking And Conversion Optimization
Strengths and Limitations
WhatConverts Pros & Cons
Consider the practical advantages and limitations identified through SoftwareWorld's product assessment.
+
Pros
- Call tracking goes beyond phone calls to capture every lead type
- Form submissions, chats, and transactions all tracked in one dashboard
- Marketing attribution shows exactly which campaigns drive real conversions
- Agencies managing multiple clients benefit from the white-label reporting setup
- Lead quality scoring helps sales teams focus on high-value prospects
- Granular keyword-level tracking ties ad spend directly to phone leads
- Integrates cleanly with Google Ads, Analytics, and most major CRMs
- Reporting is detailed enough to satisfy even data-obsessed marketing teams
!
Cons
- Reporting depth may overwhelm smaller teams not needing granular detail
- Attribution setup demands technical knowledge most marketers lack upfront
- Pricing climbs noticeably once lead volume and features scale up
- Dashboard takes meaningful exploration before workflows feel natural and efficient
Sponsored Products
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Sponsored placements are paid positions and do not influence WhatConverts profile information, SoftwareWorld’s editorial assessment, or user reviews.
Sponsor
Sponsor
Category-Based Capabilities
WhatConverts Features
Each category combines the selected software category, its category-specific description, and the features assigned to that category.
Lead Capture Software 31 selected features Open category ↗ ⌄
Online Forms
Lead Qualification
CRM
Visitor Tracking
Conversion Tracking
Chat/Messaging
Data Extraction
Lead Generation
Auto-Responders
Lead Distribution
Event Triggered Actions
Multi-Campaign
Lead Capture
Contact Management
Email Marketing
Prospecting Tools
Lead Segmentation
Lead Management
Reporting/Analytics
Pipeline Management
Alerts/Notifications
Web Forms
Engagement Tracking
Customer Segmentation
Business Card/Badge Scanning
Email Management
Social Media Integration
Lead Notifications
Lead Nurturing
Campaign Management
Customer Database
Marketing Analytics Software 26 selected features Open category ↗ ⌄
Predictive Analytics
Website Analytics
Dashboard
Engagement Tracking
Campaign Tracking
Customer Journey Mapping
ROI Tracking
Data Visualization
Social Media Integration
Behavior Tracking
AB Testing
Multi-Channel Attribution
Keyword Tracking
Performance Metrics
Reporting & Statistics
Customizable Reports
Campaign Analytics
Conversion Tracking
Customer Segmentation
Ad hoc Reporting
Multi-Channel Data Collection
Tag Management
Data Source Connectors
SEO Management
Cohort Analysis
KPI Monitoring
Campaign Management Software 27 selected features Open category ↗ ⌄
Lead Management
Activity Dashboard
Campaign Management
Data Import/Export
Campaign Segmentation
Contact Database
Campaign Planning
Multi-Channel Marketing
Channel Management
Reporting & Statistics
Lead Capture
Campaign Scheduling
Drip Campaigns
Lead Generation
Engagement Tracking
Conversion Rate Optimization
Visual Analytics
Click Tracking
Auto-Responders
Template Management
Customer Segmentation
Multi-Campaign
Campaign Analytics
Social Media Integration
Email Marketing
AB Testing
Content Management
Lead Management Software 28 selected features Open category ↗ ⌄
Lead Nurturing
Sales Reports
Social Media Integration
Monitoring
Pipeline Management
Template Management
Lead Qualification
Calendar Management
Sales Forecasting
Lead Distribution
Prospecting Tools
Task Management
Document Storage
Lead Segmentation
Reminders
Email Tracking
Interaction Tracking
CRM
Web Forms
Email Marketing
Lead Capture
Campaign Management
Contact Management
Workflow Management
Sales Trend Analysis
Source Tracking
Lead Generation
Opportunity Management
Call Tracking Software 17 selected features Open category ↗ ⌄
CRM
Call Monitoring
Automatic Call Distribution
Caller ID
Call Reporting
Contact Management
Conversion Tracking
Campaign Management
Call Center Management
Computer Telephony Integration
Predictive Dialer
Keyword Tracking
Call Transcription
API
Voice Mail
IVR/Voice Recognition
Call Routing
Predictive Lead Scoring Software 11 selected features Open category ↗ ⌄
AI/Machine Learning
Alerts/Notifications
Predictive Analytics
Lead Distribution
Lead Qualification
Data Enrichment
Demographic/Firmographic Data
Customizable Scoring
Prioritization
Process/Workflow Automation
Multiple Scoring Models
Connected Applications
WhatConverts Integrations
Integration information is displayed only when approved integration products are available on the profile.
Dynamics 365
WordPress.com
Shopify
Google Analytics
HubSpot CRM
Salesforce Sales Cloud
Slack
Zapier
Pricing Information
WhatConverts Pricing
Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.
Call Tracking
$30
Per Month
Plus
$60
Per Month
Pro
$100
Per Month
Elite
$160
Per Month
Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.
Verified User Feedback
Write a WhatConverts Review ↗
WhatConverts Reviews
Approved reviews submitted through verified Google or LinkedIn reviewer accounts.
Kathy L.
CEO
WhatConverts: Accurate Conversion Tracking with Exceptional Support
WhatConverts tracks everything—calls, texts, and form submissions—and allows us to mark which ones are actual conversions. It’s a game changer because raw call volume means nothing if leads don’t convert. With its integration to Google Ads, I can send real conversion data back to Google Analytics, not just raw interactions, which allows me to confidently optimize campaigns for actual results. The customer support is outstanding. On the day I signed up, live chat popped up while I was setting things up, and within 15 minutes, all phone numbers and website forms were fully configured for lead tracking. Since then, every question I’ve had has been answered promptly via chat or email.
Reviewed on April, 2021
Lionel J.
Founder and Managing Director
WhatConverts: Simple Setup with Powerful Lead Tracking
Setting up WhatConverts was straightforward, and getting lead tracking running was very easy. At first, I wasn’t aware of all the features, but I quickly discovered the ability to see which calls were answered and even listen to recordings of every call if needed. The customer service team is exceptional, going above and beyond to make the onboarding process seamless.
Reviewed on May, 2019
Alternative Products
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Frequently Asked Questions
WhatConverts FAQs
Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.
WhatConverts is a sophisticated lead tracking and reporting software, expertly developed to measure the effectiveness of marketing campaigns across various channels. It excels in capturing detailed information about each lead, including the source, medium, and the specific marketing interaction that led to their conversion. This allows businesses to precisely track their return on investment (ROI) for different marketing strategies. WhatConverts also offers real-time reporting features, making it easy to monitor and evaluate marketing performance. Its integration capabilities with numerous marketing platforms and CRMs enhance its utility. Ideal for marketers seeking comprehensive insights into lead generation, WhatConverts provides a clear, actionable view of which strategies are driving results, enabling data-driven marketing decisions.
- No, WhatConverts does not offer a free version.
- Yes, WhatConverts offers a free trial.
- No, Credit Card details are not required for the WhatConverts trial.
-
WhatConverts offers the following pricing plans & packages:
Call Tracking
$30 Per Month
Plus
$60 Per Month
Pro
$100 Per Month
Elite
$160 Per Month
-
WhatConverts supports the following payment frequencies:
- Monthly Subscription
- Yes, WhatConverts offers an API.
-
WhatConverts can be integrated with the following applications:
- Salesforce Sales Cloud , WordPress.com , HubSpot CRM , Slack , Shopify , Zapier , Google Analytics , Dynamics 365
-
WhatConverts offers support with the following options:
- Email , Phone , Chat , Knowledge Base
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WhatConverts offers training with the following options:
- In-person , Webinar , Documentation
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WhatConverts supports the following languages:
- English
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Following are the typical users of the WhatConverts:
- Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business
-
WhatConverts supports the following deployment:
- Cloud Hosted
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WhatConverts supports the following devices and operating systems:
- Web-Based
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Product Comparisons
WhatConverts Comparisons
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