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Brand Management Software Buyer's Guide
Table of Contents
- » What Is Brand Management Software?
- » Is It Worth Investing In Money?
- » How Does Brand Management Software Work?
- » Before Choosing Any Brand Management Software
- » How to Choose the Best Brand Management Software?
- » Questions to ask a vendor when buying the best Brand Management Software
- » What Are The Features Of Brand Management Software?
- » What Are The Benefits Of Brand Management Software?
- » Conclusion
Always think about your brand and consider your brand in your strategies. Brand management software is really a wonderful option where you can easily manage your brand globally or locally. You can easily control the brand messaging through the best brand management solutions. You can comfortably develop an effective discipline for those who really represent your brands in the market like vendors, agencies, partners and other marketing departments.
The best brand management software is suitable for the enterprise level business and it’s also incredible for the small businesses as well. You can control and take care of all brand assets through this software so it’s also popular as brand asset management software in the industry. Brand management software offers a centralized database where authorized users can comfortably create, store, manage, share and distribute brand assets.
A Brand Identity is a strategic combination of various elements and numerous assets. Like every company, you too want your Brand to perform consistently and stand out from others. Although it’s a complicated process, with brand management software, you can manage it with ease.
» What Is Brand Management Software?
Brand Management Software assists you with your Brand Identity by facilitating simplified ways to streamline your Brand elements and Assets. Apart from laying the way for robust brand equity, it helps in the overall prosperity of your Brand’s value.
» Is It Worth Investing In Money?
Enhancing and protecting your Brand Identity and Integrity plays a significant role in your organization. Your brand comprises all the elements which are extracted from your customers. As your customers are your primary assets, it’s your responsibility as an organization to address your customers’ needs and complaints in a tactical manner. Each asset of your company carries an enormous value. Hence, any negative association to your brand can lead to degradation of your Brand.
A brand asset management software keeps your customer on track and provides you with valuable data and keeps your business up to the speed. As a sales enhancement tool, it gives you essential contents related to your customers and all other business prospects.
A brand management software power up your sales team to personalize all handouts, emails, PowerPoint decks and other assets. With a Brand management tool in hand, it will eliminate any kind of unapproved and inferior assets and reports.
It will increase your overall productivity by eliminating time-consuming tasks. For example, your employees will already have the idea of brand assets, rather than depending upon a marketing team. It will allow them to customize the brand assets from anywhere and anytime. Hence, eradicating the need to create one-off assets.
» How Does Brand Management Software Work?
Brand asset management tools help in creating, storing, organizing and sharing of brand contents and assets with the organization’s team, individual, partners, clients and vendors. Being the central hub of your Brand, it helps to protect and strengthen your Brand from future challenges.
Brand Management Software provides an array of online and online channels for mainly distributed teams for creating contents and executing them properly. Not only are they beneficial for small and medium scale industries; they are most helpful for large scale organizations in their marketing tasks by smoothly running their content management strategies.
» Before Choosing Any Brand Management Software
Requirements and budget are quite crucial while investing in Brand Management Software. Before spending a hefty price, you must check your primary need. If you are running an MSME, any brand asset management software with a basic plan will suffice for you. However, companies with a large scale of employees and customers may need to check for various advanced features of brand management software and decide which one fits their bill.
» How to Choose the Best Brand Management Software?
Brand Management Software comes with a myriad of features to keep you ahead in cultivating a productive and friendly relationship with your customers and partners. Apart from essential functions such as asset creation, development, and management, we have discussed some of the unique features you might find amusing included in your software bundle.
› Logo Creation
Your Brand’s Logo is your identification, and you should make sure it is created to perfection. The logo creation feature in Brand Management Software enables you to create your logo just by following a few simplified processes. Some apps ask you simple questions regarding your business and suggest your various unique logos. You can also customize the logo, such as changing the background picture, color, fonts, etc.
Some apps also support co-branding and multi-branding logo creation. The apps will use different permutations of your existing logo and present you with different logos to use in your local or product-specific marketing. You can create a new logo, edit logos, or change its format for a particular use without getting up from your seat.
› Brand Guidelines
Tell the story behind your brand to everyone you know. Like time and people, the guidelines of your brand also change. You can modify and update your new guidelines with your employees, partners, and customers with Brand Management Software. You can easily update and position your guidelines in the form of CMS pages. You can share your updated guidelines in multiple languages without going through the painstaking process of changing the language by yourself. Just write the guidelines in one language, and the corporate brand asset management software will accurately translate it into a different language.
Traditionally, you need to invest a considerable amount of time and money in distributing your Brand Guidelines. With Online Brand Management Software, you can do the same thing without any money.
› Showcase your Brand
Brand Management Software lets you highlight your achievements and ideas to the whole world. It provides you a platform to upload your successful marketing campaigns and inspire a lot of marketers to re-use your campaigns. It also strengthens and provides great exposure to your brand, allowing marketing managers around the globe to admire you, let you ask questions and provide strategic solutions.
If you are stuck in a dilemma between two marketing ideas, then you can visit the brand forum for possible marketing solutions from the internal marketing community across the globe. Also, you can subscribe to different assets, get alerts whenever new assets are uploaded, and keep yourself updated on recent materials.
› MS Office Management
There is hardly any business in the world that doesn't use Microsoft Office to create their documents. An online reputation management software helps you optimize the office documents by linking consistency with them. Utilizing it, you can ensure that all the documents created by your employees hold the fundamental essence of your Brand. Regardless of your OS and devices, the MS Doc integration helps your employees to develop images, slides, text, and documents using the MS Office app and make them a brand complaint. You can also enforce your brand guidelines and compliance while creating a record.
» Questions to ask a vendor when buying the best Brand Management Software
1. Does your brand management software provide project management support?
2. Will there be an artwork management capability in your product?
3. Can the software help me manage my assets?
4. Does the system include change management functions?
5. Will the solution include fulfillment distribution capabilities? What would be its process?
6. Is there a way for me to control the approval process through this system?
7. Does the software allow the creation and management of campaigns?
8. Does the product pack mean to manage my business workflows?
9. Will the software require me to change the current workflows in any manner?
10. How will the software organize and store brand collateral?
11. Does the system provide swift access to all brand assets?
12. Does it include an easy in-document search?
13. Are there search filters and auto-tagging functionalities?
14. Will I be able to edit, as well as convert, the brand files without any hassles?
15. Does the system come with video editing support and resizing tools?
16. Is it possible for me to define user permissions and rights to data and media?
17. Can the software let me analyze user activities?
18. What features does it offer to tackle content availability and expiration?
19. Is it possible for teams to collaborate on any brand asset seamlessly?
20. Does the system allow the creation and sharing of brand portals?
21. Is there a means to measure the brand materials’ impact?
22. What kind of reports and analysis can I expect to generate?
23. Can I schedule the reports/analysis?
24. Is integrating with my existing systems possible? Will it be simple to streamline the workflow?
25. Is your brand management solution extensible?
26. What level of personalization is on offer?
27. Can you elaborate on the software implementation and training?
28. Will we get access to the training material forever?
29. What about the support? What is included, and what is not?
30. Can you break down the cost?
» What Are The Features Of Brand Management Software?
› Digital Asset Management
Digital Asset Management or DAM features manages and safeguards your digital assets such as photos, videos, music, podcasts, animations, and all other multimedia contents. You can store your digital assets, organize them and retrieve them, set digital rights and permission on them.
All Brand Management Software includes a DAM feature, which records digital assets in database sets. You can input metadata in each database record, to make them easily identifiable. Your metadata may include a small description of the database, its format and some information regarding the contents and usage of the database. You don’t need to store your rich media contents in physical form and spend a hefty amount for their safety and management.
› Customize graphics and Templates
With a web-to-publish feature, you don’t have to rely on any third-party graphic design team for all your marketing requirements. A brand asset management software comes with a vast collection of approved and pre-configured dynamic templates. Your marketing team can easily create customized marketing materials without burning their midnight oil. With a dynamic range of texts, images, and templates, you can create and edit your marketing materials in real-time.
Whether you want to create a web artwork, enable annotations, add a QR code, etc., all you need is a click of a button. Create flawless posters, flyers, banner ads and stationery in a different location on the web and store them for your future references. With the WYSIWYG editor, it’s easier for marketers to create customized marketing artworks in minutes without mastering any designing skills.
› Seamless Workflow
Get your processes approved faster with the seamless workflow and annotation feature of the Brand Management Tool. Each marketing content produced by you or your team requires a keen eye of an experienced official. Manually approving your business process may cause irrefutable damages along with ample time consumption. With this feature, you can plan, track, and get your projects approved faster and annotate your artwork online.
The complex back and forth approval process may take your crucial time. Therefore, you need a brand management app that gets the work done within a fragment of time. The dashboard provides a real-time view of every content creation, allowing them to get approved at a rapid pace. The faster it gets accepted, the faster you can publish them online and stay ahead in your marketing process.
› Reporting & Analysis
With brand asset management tools, you can create customizable charts and tables that generate a brief idea about your assets, templates, and downloads usage. The app will help you create and access customized reports along with providing analysis of data usage, accessibility and download details. You can have a fair idea about your best assets and underutilized assets, making you recreate your marketing strategies.
» What Are The Benefits Of Brand Management Software?
› It generates live feeds
Brand Management is all about knowing what people perceive about your organization. A real-time feed feature in your online reputation management software helps you understand the psychology and behavior of your customers and clients. With this feature, you can see the live feeds of all the comments and conversations going on between your consumers on a live basis. Apart from seeing the discussion, you will have the opportunity to engage with your clients actively.
Nothing can harm an organization more than remaining oblivious or ignorant of the customer's mindset. The app allows you to strike up a conversation with your clients, whether it's being thankful or handling their grievances.
› It displays the volume of discussion of a company
Publicity is a marketing element that can be negative or positive for your business. Marketers define publicity as content that you can’t control. However, corporate brand management software with a discussion volume chart option allows you to control the online content to a significant level.
With this feature, you will have the advantage of analyzing the changes in the volume of discussion about your company.
Has the volume of discussion increased?
Has the volume of discussion decreased?
Are the received contents positive or negative?
Are most of your clients perceiving negatively about your company?
With this feature, you can catch the negative issues about your company and plan strategies to nip the problems in the bud. This feature allows you to control harmful elements and enhance the appearance of your company.
› It provides details about people's discussions about your brand
Imagine how easy it would be if people could directly come to us if they had a problem. Well, in real life some people won’t come to us directly, but with a brand asset management software, we can figure out who they are and then we can approach them and try to address their concern. The Mention Analytics features help you with all the customers or people who are discussing you on an online platform. Now they might be complaining about you praising you. With this feature, you can categorize your customer and develop plans to address their concern. This feature also gives you valuable insights about your customer’s background along with giving you an in-depth analysis of the quality of buzz going on the online platform.
› Know who your influencers are
The influence score feature helps you find the real wingman for your business. We all need a partner or an influencer to get us ahead in the game. As a business, you too need a supportive partner who can get you introduced to whole new traffic of potential customers. This feature helps you find all your industry influencers and help you take the right decisions regarding choosing an ideal influencer for your business.
» Conclusion
Brand management software is the lifeline of an organization in this online world. With everything getting cloud-based and the emergence of big data, not only makes it a million times easier to predict customer behavior but also makes it easier for an organization to approach their target client. Now, Brands across the world are getting faster in their marketing strategies and campaigns, as brand asset management software has made it easier for anyone to understand Customer needs and allows them to modify their services before it gets too late.