Best Brand Management Software

Brand Management Software is the best option for you to execute a marketing campaign for your brand. You can create new marketing strategies and approve the same campaign through brand management tools. You can integrate company social media accounts into the brand management software and directly share your content with your audience. You can create multi-format content as per your needs through the software, such as creating content in PDF, HTML, and other formats. You can also track project workflows through the software and monitor your marketing campaigns with real-time analytics. SoftwareWorld provides an exclusive collection of top-rated brand management software where you can choose the best software for your business. Let’s take a look.

  • All Software
  • Buyer’s Guide

List of Best Brand Management Software

Screendragon

Work management platform for your enterprise teams

Screendragon is a high-quality agency management software for creative teams, streamlining operations with its user-friendly interface. Tailored for agencies, it simplifies project management, fostering collaboration and maximizing efficiency. With intuitive tools, teams can easily plan, track, and deliver projects on time. The software excels in resource management, ensuring optimal utilization o... Read more about Screendragon

7 Days

Contact Vendor

United Kingdom

Canva

Free-to-use online graphic design tool

Canva is a user-friendly and one of the most popular graphic design platforms that is changing how people create visual content. Catering to both professionals and beginners, it offers an extensive library of templates for various projects. Canva's intuitive drag-and-drop interface simplifies the design operations and allows users to customize layouts, fonts, and colors effortlessly. With a pletho... Read more about Canva

30 Days

$15 Per month

Australia

HubSpot CRM

Free CRM Software & Tools for Your Whole Team

HubSpot is a top-rated all-in-one customer platform that caters to the needs of small and scaling businesses. With its intuitive user experience, powerful features, and scalability, HubSpot stands out as the best choice for small and scaling businesses alike. This platform offers a comprehensive suite of tools to manage customer relationships effectively, streamline sales processes, and drive rev... Read more about HubSpot CRM

Available

$20 Per month

United States

Qualtrics Brand XM

Best Brand Experience Management Platform

Qualtrics BrandXM is a transformative platform designed and developed to elevate brand experiences through comprehensive insights and analytics. Acting as a centralized solution, Qualtrics BrandXM empowers businesses to measure and manage their brand perception across various touchpoints. The platform facilitates real-time feedback collection, enabling organizations to understand customer sentimen... Read more about Qualtrics Brand XM

7 Days

Contact Vendor

United States

PhotoShelter for Brands

The Digital Asset Management System that Unlocks Your Brand's Potential

PhotoShelter for Brands emerges as a comprehensive digital asset management software tailored for creative teams and businesses. This platform specializes in simplifying the storage, organization, and distribution of visual content, such as images and videos. With a user-friendly interface, PhotoShelter for Brands facilitates seamless collaboration and swift access to high-quality assets. The plat... Read more about PhotoShelter for Brands

7 Days

Contact Vendor

United States

Acquia DAM (Widen)

Manage your digital assets across teams, tools, and channels to build exceptional customer experiences, with Acquia DAM.

Acquia DAM is a robust digital asset management solution designed to streamline and organize the storage, retrieval, and distribution of digital assets within organizations. The system facilitates efficient collaboration among teams by providing a centralized repository for images, videos, and other media files. With Acquia DAM, users can easily search, share, and manage assets, ensuring consisten... Read more about Acquia DAM (Widen)

NA

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United States

Yotpo

eCommerce Retention Marketing Platform

Yotpo is a dynamic e-commerce marketing platform shifting the way businesses harness customer reviews and user-generated content. Functioning as a centralized hub, Yotpo enables brands to collect and showcase authentic customer reviews, photos, and Q&A, bolstering trust and credibility. The platform seamlessly integrates with e-commerce sites, allowing for easy implementation and customization. Yo... Read more about Yotpo

Available

$15 Per month

United States

Extensis Portfolio

Powerful Digital Asset Management With Workflow Automation

Extensis Portfolio is a powerful digital asset management (DAM) solution designed to simplify the management and organization of digital files for businesses. The platform serves as a central hub for storing, searching, and distributing digital assets, ranging from images and videos to documents. With Extensis Portfolio, users can easily locate and share files to streamline collaboration and workf... Read more about Extensis Portfolio

7 Days

$150 Per year

United States

Bynder

The most intuitive enterprise digital asset management platform

Bynder is a versatile and user-friendly digital asset management solution that caters to the needs of businesses seeking streamlined control over their digital content. Serving as a centralized hub, Bynder allows organizations to efficiently store, organize, and share a variety of digital assets, including images, videos, and documents. The platform's intuitive interface facilitates easy collabora... Read more about Bynder

7 Days

Contact Vendor

Netherlands

Brandfolder

The Most Usable Digital Asset Management Platform

Brandfolder serves as a comprehensive digital asset management platform, offering businesses a centralized solution for organizing, sharing, and managing their digital assets. This user-friendly platform streamlines workflows, allowing teams to collaborate seamlessly on projects involving images, videos, and other media files. Brandfolder enhances brand consistency with customizable branding guide... Read more about Brandfolder

7 Days

Contact Vendor

United States

Frontify

All your brand assets in one place

Frontify is a versatile brand management software that simplifies the way teams collaborate on design and branding projects. It serves as a centralized hub where users can create, organize, and share brand assets effortlessly. The platform offers intuitive features for creating style guides, managing digital assets, and ensuring brand consistency across all channels. With Frontify, teams can strea... Read more about Frontify

7 Days

Contact Vendor

Switzerland

Marq (formerly Lucidpress)

Your Ultimate Brand Management Software

Marq, formerly known as Lucidpress, is a dynamic and user-friendly design and brand management platform that transforms how businesses create and maintain their visual identity. Serving as a centralized hub, Marq empowers teams to collaborate on marketing collateral, ensuring brand consistency across various channels. The platform's intuitive interface allows users to easily design, customize, and... Read more about Marq (formerly Lucidpress)

Available

$10 Per month

United States

Filecamp

Manage all your digital marketing assets with a sleek, user friendly cloud platform.

Filecamp is a versatile digital asset management solution designed to simplify file management and collaboration for businesses. It acts as a centralized hub for storing, organizing, and sharing digital assets such as videos, images, and documents. With a user-friendly interface, Filecamp enables easy navigation and efficient collaboration among teams. The platform offers customizable branding, al... Read more about Filecamp

30 Days

$29 Per month

Switzerland

Canto

The leader in digital asset management solutions

Canto is a robust digital asset management platform that reshapes how businesses organize, store, and share their digital content. As a centralized solution, Canto empowers organizations to efficiently manage a diverse range of assets, from images to documents. Its user-friendly interface simplifies asset search and retrieval, fostering collaboration and saving time. Canto goes beyond basic DAM fu... Read more about Canto

7 Days

Contact Vendor

United States

Birdeye

Leading Review Management & Messaging Platform for Local Businesses

Birdeye is an all-in-one customer experience platform developed to empower businesses with tools for reputation management, customer interactions, and marketing insights. Serving as a centralized solution, Birdeye consolidates reviews, surveys, and social media mentions, providing businesses with a comprehensive view of their online reputation. The platform facilitates real-time engagement with cu... Read more about Birdeye

Available

Contact Vendor

United States

Templafy

Next gen document generation platform

Templafy is a dynamic platform designed to streamline document creation and enhance brand consistency. It is a centralized hub for businesses, ensuring employees access up-to-date templates and assets. This cloud-based solution fosters collaboration by allowing real-time editing and sharing across teams. With Templafy, companies can maintain a cohesive visual identity to reinforce professionalism ... Read more about Templafy

7 Days

Contact Vendor

Denmark

Uberall CoreX

Unleash the Potential of Your Location Data

Uberall CoreX is an advanced location marketing platform designed to enhance a brand's online visibility and local presence. Acting as a centralized command center, Uberall CoreX allows businesses to manage and optimize their online listings across various platforms effortlessly. The platform ensures accurate and consistent business information, including addresses, hours, and contact details, fos... Read more about Uberall CoreX

7 Days

Contact Vendor

Germany

CrowdRiff

Visual content marketing software for travel and hospitality brands.

CrowdRiff is a visual marketing platform that revolutionizes content creation for businesses. It empowers brands by aggregating user-generated visuals and transforming them into engaging campaigns. This innovative tool curates authentic images and videos from social media, offering a dynamic reservoir of diverse content. With CrowdRiff, companies can effortlessly showcase their brand through a myr... Read more about CrowdRiff

7 Days

Contact Vendor

Canada

MediaValet

Enterprise Digital Asset Management Solution

MediaValet is an innovative digital asset management software created to revolutionize how businesses manage and distribute their digital assets. It offers a centralized hub for organizations to store, organize, and share a wide array of digital content seamlessly. With an intuitive interface, users can easily search and retrieve assets, ensuring efficient workflows and collaboration. MediaValet g... Read more about MediaValet

7 Days

Contact Vendor

Canada

Wedia

Enterprise Digital Asset Management solution

Wedia is a versatile digital asset management solution, serving as a centralized hub for organizations to manage, share, and distribute their digital content. It caters to the dynamic needs of businesses by providing a secure and efficient platform for storing diverse media assets like images, videos, and documents. Wedia's collaborative features enable teams to work seamlessly, fostering creativi... Read more about Wedia

7 Days

Contact Vendor

France

WoodWing Swivle

Cloud-based digital asset management for easy collaboration

WoodWing Swivle is a versatile digital asset management solution that transforms how teams collaborate and manage creative content. This user-friendly platform serves as a centralized hub for storing, organizing, and sharing digital assets seamlessly. WoodWing Swivle streamlines workflow by providing a unified space for teams to access and collaborate on files, fostering efficiency in content crea... Read more about WoodWing Swivle

7 Days

Contact Vendor

Netherlands

Image Relay

A DAM + PIM marketing platform built to streamline your team's workflows.

Image Relay is a user-friendly digital asset management platform designed to streamline the storage and sharing of visual content. With a clean interface, it allows businesses to organize photos, videos, and other media in a centralized hub. Users can easily upload, categorize, and retrieve files, fostering efficient collaboration within teams. The platform offers secure access controls, ensuring ... Read more about Image Relay

Available

$300 Per month

United States

IntelligenceBank

#1 Digital Asset Management & Brand Portal MRM Software

IntelligenceBank is an advanced digital asset management software that revolutionizes how businesses organize, share, and collaborate on their digital assets. As a centralized solution, IntelligenceBank empowers organizations to streamline workflows and ensure brand consistency across diverse channels. The platform offers robust features such as secure asset storage, version control, and customiza... Read more about IntelligenceBank

Available

$438 Per month

Australia

Brandworkz

Best Brand Management Software

Brandworkz is a comprehensive digital asset management and brand management platform designed to elevate brand consistency and collaboration. It functions as a centralized hub where businesses can organize, store, and share brand assets seamlessly. The platform empowers teams to create and edit marketing materials while ensuring adherence to brand guidelines. With user-friendly features, Brandwork... Read more about Brandworkz

7 Days

Contact Vendor

United Kingdom

NetX

Easy-to-use digital asset management (DAM) system with a modern UI

NetX is a robust digital asset management (DAM) platform that acts as a centralized solution for organizations to store, organize, and share their digital content efficiently. Serving as a comprehensive library, NetX allows users to manage a diverse range of media, from images and videos to documents. The platform is designed with user-friendly features, enabling easy navigation and quick retrieva... Read more about NetX

7 Days

Contact Vendor

United States

Brand Management Software Buyer's Guide

Always think about your brand and consider your brand in your strategies. Brand management software is really a wonderful option where you can easily manage your brand globally or locally. You can easily control the brand messaging through the best brand management solutions. You can comfortably develop an effective discipline for those who really represent your brands in the market like vendors, agencies, partners and other marketing departments.

The best brand management software is suitable for the enterprise level business and it’s also incredible for the small businesses as well. You can control and take care of all brand assets through this software so it’s also popular as brand asset management software in the industry. Brand management software offers a centralized database where authorized users can comfortably create, store, manage, share and distribute brand assets.

A Brand Identity is a strategic combination of various elements and numerous assets. Like every company, you too want your Brand to perform consistently and stand out from others. Although it’s a complicated process, with brand management software, you can manage it with ease.

» What Is Brand Management Software?

Brand Management Software assists you with your Brand Identity by facilitating simplified ways to streamline your Brand elements and Assets. Apart from laying the way for robust brand equity, it helps in the overall prosperity of your Brand’s value.

» Is It Worth Investing In Money?

Enhancing and protecting your Brand Identity and Integrity plays a significant role in your organization. Your brand comprises all the elements which are extracted from your customers. As your customers are your primary assets, it’s your responsibility as an organization to address your customers’ needs and complaints in a tactical manner. Each asset of your company carries an enormous value. Hence, any negative association to your brand can lead to degradation of your Brand.

A brand asset management software keeps your customer on track and provides you with valuable data and keeps your business up to the speed. As a sales enhancement tool, it gives you essential contents related to your customers and all other business prospects.

A brand management software power up your sales team to personalize all handouts, emails, PowerPoint decks and other assets. With a Brand management tool in hand, it will eliminate any kind of unapproved and inferior assets and reports.

It will increase your overall productivity by eliminating time-consuming tasks. For example, your employees will already have the idea of brand assets, rather than depending upon a marketing team. It will allow them to customize the brand assets from anywhere and anytime. Hence, eradicating the need to create one-off assets.

» How Does Brand Management Software Work?

Brand asset management tools help in creating, storing, organizing and sharing of brand contents and assets with the organization’s team, individual, partners, clients and vendors. Being the central hub of your Brand, it helps to protect and strengthen your Brand from future challenges.

Brand Management Software provides an array of online and online channels for mainly distributed teams for creating contents and executing them properly. Not only are they beneficial for small and medium scale industries; they are most helpful for large scale organizations in their marketing tasks by smoothly running their content management strategies.

» Before Choosing Any Brand Management Software

Requirements and budget are quite crucial while investing in Brand Management Software. Before spending a hefty price, you must check your primary need. If you are running an MSME, any brand asset management software with a basic plan will suffice for you. However, companies with a large scale of employees and customers may need to check for various advanced features of brand management software and decide which one fits their bill.

» How to Choose the Best Brand Management Software?

Brand Management Software comes with a myriad of features to keep you ahead in cultivating a productive and friendly relationship with your customers and partners. Apart from essential functions such as asset creation, development, and management, we have discussed some of the unique features you might find amusing included in your software bundle.

› Logo Creation

Your Brand’s Logo is your identification, and you should make sure it is created to perfection. The logo creation feature in Brand Management Software enables you to create your logo just by following a few simplified processes. Some apps ask you simple questions regarding your business and suggest your various unique logos. You can also customize the logo, such as changing the background picture, color, fonts, etc.

Some apps also support co-branding and multi-branding logo creation. The apps will use different permutations of your existing logo and present you with different logos to use in your local or product-specific marketing. You can create a new logo, edit logos, or change its format for a particular use without getting up from your seat.

› Brand Guidelines

Tell the story behind your brand to everyone you know. Like time and people, the guidelines of your brand also change. You can modify and update your new guidelines with your employees, partners, and customers with Brand Management Software. You can easily update and position your guidelines in the form of CMS pages. You can share your updated guidelines in multiple languages without going through the painstaking process of changing the language by yourself. Just write the guidelines in one language, and the corporate brand asset management software will accurately translate it into a different language.

Traditionally, you need to invest a considerable amount of time and money in distributing your Brand Guidelines. With Online Brand Management Software, you can do the same thing without any money.

› Showcase your Brand

Brand Management Software lets you highlight your achievements and ideas to the whole world. It provides you a platform to upload your successful marketing campaigns and inspire a lot of marketers to re-use your campaigns. It also strengthens and provides great exposure to your brand, allowing marketing managers around the globe to admire you, let you ask questions and provide strategic solutions.

If you are stuck in a dilemma between two marketing ideas, then you can visit the brand forum for possible marketing solutions from the internal marketing community across the globe. Also, you can subscribe to different assets, get alerts whenever new assets are uploaded, and keep yourself updated on recent materials.

› MS Office Management

There is hardly any business in the world that doesn't use Microsoft Office to create their documents. An online reputation management software helps you optimize the office documents by linking consistency with them. Utilizing it, you can ensure that all the documents created by your employees hold the fundamental essence of your Brand. Regardless of your OS and devices, the MS Doc integration helps your employees to develop images, slides, text, and documents using the MS Office app and make them a brand complaint. You can also enforce your brand guidelines and compliance while creating a record.

» Questions to ask a vendor when buying the best Brand Management Software

1. Does your brand management software provide project management support?
2. Will there be an artwork management capability in your product?
3. Can the software help me manage my assets?
4. Does the system include change management functions?
5. Will the solution include fulfillment distribution capabilities? What would be its process?
6. Is there a way for me to control the approval process through this system?
7. Does the software allow the creation and management of campaigns?
8. Does the product pack mean to manage my business workflows?
9. Will the software require me to change the current workflows in any manner?
10. How will the software organize and store brand collateral?
11. Does the system provide swift access to all brand assets?
12. Does it include an easy in-document search?
13. Are there search filters and auto-tagging functionalities?
14. Will I be able to edit, as well as convert, the brand files without any hassles?
15. Does the system come with video editing support and resizing tools?
16. Is it possible for me to define user permissions and rights to data and media?
17. Can the software let me analyze user activities?
18. What features does it offer to tackle content availability and expiration?
19. Is it possible for teams to collaborate on any brand asset seamlessly?
20. Does the system allow the creation and sharing of brand portals?
21. Is there a means to measure the brand materials’ impact?
22. What kind of reports and analysis can I expect to generate?
23. Can I schedule the reports/analysis?
24. Is integrating with my existing systems possible? Will it be simple to streamline the workflow?
25. Is your brand management solution extensible?
26. What level of personalization is on offer?
27. Can you elaborate on the software implementation and training?
28. Will we get access to the training material forever?
29. What about the support? What is included, and what is not?
30. Can you break down the cost?

» What Are The Features Of Brand Management Software?

› Digital Asset Management

Digital Asset Management or DAM features manages and safeguards your digital assets such as photos, videos, music, podcasts, animations, and all other multimedia contents. You can store your digital assets, organize them and retrieve them, set digital rights and permission on them.

All Brand Management Software includes a DAM feature, which records digital assets in database sets. You can input metadata in each database record, to make them easily identifiable. Your metadata may include a small description of the database, its format and some information regarding the contents and usage of the database. You don’t need to store your rich media contents in physical form and spend a hefty amount for their safety and management.

› Customize graphics and Templates

With a web-to-publish feature, you don’t have to rely on any third-party graphic design team for all your marketing requirements. A brand asset management software comes with a vast collection of approved and pre-configured dynamic templates. Your marketing team can easily create customized marketing materials without burning their midnight oil. With a dynamic range of texts, images, and templates, you can create and edit your marketing materials in real-time.

Whether you want to create a web artwork, enable annotations, add a QR code, etc., all you need is a click of a button. Create flawless posters, flyers, banner ads and stationery in a different location on the web and store them for your future references. With the WYSIWYG editor, it’s easier for marketers to create customized marketing artworks in minutes without mastering any designing skills.

› Seamless Workflow

Get your processes approved faster with the seamless workflow and annotation feature of the Brand Management Tool. Each marketing content produced by you or your team requires a keen eye of an experienced official. Manually approving your business process may cause irrefutable damages along with ample time consumption. With this feature, you can plan, track, and get your projects approved faster and annotate your artwork online.

The complex back and forth approval process may take your crucial time. Therefore, you need a brand management app that gets the work done within a fragment of time. The dashboard provides a real-time view of every content creation, allowing them to get approved at a rapid pace. The faster it gets accepted, the faster you can publish them online and stay ahead in your marketing process.

› Reporting & Analysis

With brand asset management tools, you can create customizable charts and tables that generate a brief idea about your assets, templates, and downloads usage. The app will help you create and access customized reports along with providing analysis of data usage, accessibility and download details. You can have a fair idea about your best assets and underutilized assets, making you recreate your marketing strategies.

» What Are The Benefits Of Brand Management Software?

› It generates live feeds

Brand Management is all about knowing what people perceive about your organization. A real-time feed feature in your online reputation management software helps you understand the psychology and behavior of your customers and clients. With this feature, you can see the live feeds of all the comments and conversations going on between your consumers on a live basis. Apart from seeing the discussion, you will have the opportunity to engage with your clients actively.

Nothing can harm an organization more than remaining oblivious or ignorant of the customer's mindset. The app allows you to strike up a conversation with your clients, whether it's being thankful or handling their grievances.

› It displays the volume of discussion of a company

Publicity is a marketing element that can be negative or positive for your business. Marketers define publicity as content that you can’t control. However, corporate brand management software with a discussion volume chart option allows you to control the online content to a significant level.
With this feature, you will have the advantage of analyzing the changes in the volume of discussion about your company.

Has the volume of discussion increased?

Has the volume of discussion decreased?

Are the received contents positive or negative?

Are most of your clients perceiving negatively about your company?

With this feature, you can catch the negative issues about your company and plan strategies to nip the problems in the bud. This feature allows you to control harmful elements and enhance the appearance of your company.

› It provides details about people's discussions about your brand

Imagine how easy it would be if people could directly come to us if they had a problem. Well, in real life some people won’t come to us directly, but with a brand asset management software, we can figure out who they are and then we can approach them and try to address their concern. The Mention Analytics features help you with all the customers or people who are discussing you on an online platform. Now they might be complaining about you praising you. With this feature, you can categorize your customer and develop plans to address their concern. This feature also gives you valuable insights about your customer’s background along with giving you an in-depth analysis of the quality of buzz going on the online platform.

› Know who your influencers are

The influence score feature helps you find the real wingman for your business. We all need a partner or an influencer to get us ahead in the game. As a business, you too need a supportive partner who can get you introduced to whole new traffic of potential customers. This feature helps you find all your industry influencers and help you take the right decisions regarding choosing an ideal influencer for your business.

» Conclusion

Brand management software is the lifeline of an organization in this online world. With everything getting cloud-based and the emergence of big data, not only makes it a million times easier to predict customer behavior but also makes it easier for an organization to approach their target client. Now, Brands across the world are getting faster in their marketing strategies and campaigns, as brand asset management software has made it easier for anyone to understand Customer needs and allows them to modify their services before it gets too late.