Top 20+ Brand Management Software In 2019

Brand Management Software is the best option for you to execute a marketing campaign for your brand. You can create new marketing strategies and approve the same campaign through brand management tools. You can integrate company social media accounts to the brand management software and directly share your content to your audience. You can create multi-format content as per your needs through the software like you can create content in PDF, HTML, and other formats. You can also track project workflows through the software and monitor your marketing campaigns with real-time analytics. SoftwareWorld provides the exclusive collection of top-rated brand management software where you can choose the best software for your business. Let’s take a look.

Best Brand Management Software

» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information.

List of Best Brand Management Software | Brand Asset Management Software

1. Brand24 – Social listening to online mentions for sales growth

Our Score 99/100

About Brand24 :  Unfold the real-time review of your brand and get social insights with the Brand24 software. The software is an incredible solution to get access to online mentions. Brand24 is a reliable platform which aids in measuring effectiveness and social influence for your brand. This not only aids in growing sales but also guides on developing customer satisfaction. With Brand24, you can share the projects and comments across your team and collaborate to work for the brand development.

Brand24 Brand Management Features : Project Management

“I have been working with Brand24 since their Beta version and I continue to recommend their platform to clients today without hesitation. Its sophisticated, yet easy-to-use platform allows you to discover what people are saying about your brand anywhere online, in real time.” – Patricia Cunninhgam

Brand24 Reviews

Brand24

United States

11 – 50

2001

$49.00/month

Yes

5.0

118 Reviews

4.6

130 Reviews

2. Widen Collective – Power the content that builds your brand

Our Score 99/100

About Widen Collective : Recognized by SoftwareWorld and many other reviewing sites, Widen Collective is a forward-looking Digital asset management software and a fantastic brand management solution. Over decades, Widen has been serving technologists, creators, and marketers of brands with its impeccable features. The software is an award-winning cloud-based solution which is effectively used by medium to large scale businesses. If you are looking for multi-tasker software, then Widen collective offers unparallel service with age-old experiences in brand development.

Widen Collective Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“We’ve built elaborate systems around the DAM, leveraging Widen’s API to create a photo management workflow. Widen’s product is core to our current ecosystem.” – Jay Pongonis

Widen Collective Reviews

Widen

United States

51 – 200

1948

$27,990.00/year

Yes

4.5

267 Reviews

4.7

199 Reviews

3. Extensis Portfolio – Digital Asset Management Solution

Our Score 98/100

About Extensis Portfolio : Maximize the value of your company’s digital assets with this forward-looking digital management software. Apart from being one of the best brand management software, Extensis helps with font management solution and smooth workflow management. The software prodigiously solves the problems of managing extensive files and makes them tractable. The immaculate features make Extensis is a one-stop solution for over 5000 big brands and is favorites to one million professionals worldwide.

Extensis Portfolio Brand Management Features: Asset Management

“Managing almost 9,000 fonts was a daunting task until I tried Suitcase Fusion. Organizing and viewing fonts by style, or by clients makes finding the perfect font easy.” – Rob Beardsley

Extensis Portfolio Reviews

Extensis

United States

51 – 200

1993

$2,199.00/one-time/user

Yes

5.0

4 Reviews

4.0

76 Reviews

4. Third Light – Online digital asset management and media library creation 

Our Score 98/100

About Third Light : Third Light is a software that was created for the ease of use. The software easily manages complex and large files and simplifies the task of management. Companies that care about quality and service are prone to use software like Third Light. This software is one of the best brand management platform that accomplishes the task of digital media management as well. The software is subsequently effective in storing complex digital files and centralizing them at one single platform.

Third Light Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution

“We use Third Light for all our websites and digital products. It’s a digital asset management tool that offers flexibility and a very good price.” – UKTV Broadcast Television, UK

Third Light Reviews

Third Light

United Kingdom

11 – 50

: 2002

$5,000.00/one-time

Yes

5.0

20 Reviews

4.5

1 Reviews

5. Bynder – Create, find and use your content when you need it

Our Score 97/100

About Bynder : An extremely effective software in terms of digital management and brand management, Bynder offers a tailor-made solution to the businesses. The software is known to make the brand popular and functional in the prevailing market. Bynder takes charge of controlling the content and making the employees familiar with the brands they work for. The impeccable features aids in centralizing the brand portal across the team members and the departments of the company.

Bynder Brand Management Features :  Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management

“Our DAM provider, WebDAM, joined forces with Bynder this year. We have seen lots of great enhancements, including increased security measures plus improved training and onboarding documents. We’ve also noticed differences in support that are all good. ” – Ann M. F.

Bynder Reviews

Bynder BV

Netherlands

201 – 500

2013

$450.00/month

Yes

5.0

32 Reviews

4.4

48 Reviews

6. Brandfolder – Cloud-based digital asset management and sharing platform

Our Score 97/100

About Brandfolder : Brandfolder is the world’s most powerfully simple digital asset management (DAM) platform. Easily store, share, and showcase what’s important to your brand with our cloud-based, SaaS solution. With Brandfolder, brands are empowered to become more organized, consistent, and efficient. We help strong brands tell their best brand stories. Media comes in all shapes and sizes, file types and formats. Brandfolder supports all file formats, including: images, video, audio and documents in a wide array of file types.

Brandfolder Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets.” – Mindy G.

Brandfolder Reviews

Brandfolder

United States

11 – 50

2012

Not provided by vendor

Yes

4.5

62 Reviews

4.5

195 Reviews

7. Falcon.io – Unified social media marketing and management platform

Our Score 96/100

About Falcon.io : Falcon is popularly termed as a content wizard. Content is known as the king in social media marketing and Falcon is the best platform for the same. Falcon is the perfect software for any social media marketer who wants to excel in the forum. Falcon not only manages the content calendar but also makes it easier to manage the workflow and campaigns hosted by the business. Through social media management, the software creates a bridge between the business and the prospective consumers.

Falcon.io Brand Management Features:  Approval Process Control, Asset Management, Change Management, Project Management

“Falcon’s dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).” – Michael H.

Falcon.io Reviews

Falcon.io

Denmark

201 – 500

2010

Not provided by vendor

Yes

4.5

21 Reviews

4.3

218 Reviews

8. Asset Bank – Digital Asset Management software – Cloud & On-Premise

Our Score 96/100

About Asset Bank : Asset Bank is an award-winning, ease-of-use digital asset management software. The impeccable features of Asset //bank make the software compatible for all types of businesses. This commendable software is a platform to future proofs the digital assets by reading the insights of any organization. The software is easily downloadable for free without asking the details of your company. The powerful features allow the company to upload any files, search and trace files for easy access and functionality.

Asset Bank Brand Management Features :  Approval Process Control, Artwork Management, Asset Management, Project Management

“With so many settings available, and such a flexible system, do not hesitate to get in touch with one of our knowledgeable consultants to help you configure your Asset Bank.” – Stewart

Asset Bank Reviews

Asset Bank

United Kingdom

11 – 50

2005

$8,775.00/one-time

Yes

5.0

26 Reviews

4.5

36 Reviews

9. Frontify – Brand management software for all business sizes

Our Score 96/100

About Frontify : Forntify is a commendable brand management software for all types of business, irrespective of its size. This all-in-one brand management software increasing brand consistency and collaborates with the business by centralizing various departments. Create a web-based manual for your company or maintain the UI library, Frontify does it all! This software overall provides a smooth working environment for effective team-based collaboration. Fortify frontlines the reviews and customer touchpoints for the future development of the company.

Frontify Brand Management Features :  Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management

“Frontify Enterprise has been easy to implement as a platform, and Frontify have provided great support for us in terms of security features, SSO integration and security testing. Frontify Support have been very responsive to help our design team push the envelope with setting up the brand portal and style guide.” – Morgan C.

Frontify Reviews

Frontify

Switzerland

51 – 200

2013

$199.00/month

Yes

5.0

18 Reviews

5.0

1 Reviews

10. Send Social Media – # 1 Social Media Management Dashboard

Our Score 95/100

About Send Social Media : Send Social Media is an essential brand management software that takes charge of social media management and marketing management. This software is a necessary dashboard for business agencies and marketers. It will be right to say that among all other social media software, Send Social Media brilliantly manages, engages, monitors, and publishes social media content and ropes in prospective consumers for the business. Send Social Media supports more than 30 networks along with handling twitter, facebook and auto email responders on behalf of the client companies.

Send Social Media Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“Send Social Media has it all! I can manage my email newsletter, social media posts and create mobile messaging. What a great concept!” – Tammy

Send Social Media Reviews

Send Social Media

United States

1 – 10

2010

$59.00/month/user

Yes

4.0

44 Reviews

4.3

2 Reviews

11. Brandworkz – Cloud-based brand management system

Our Score 95/100

About Brandworkz : Brandworkz is one of the best brand management software that aids businesses to control their own brand. The software educates the employees and team management to charge of their brand and stand different from other prevailing brands. Brandworkz is not just another brand management software. It helps the company in controlling unnecessary investments through its web-to-publish contents. Brandwokz streamlines tracks and monitors the brand ’s development and publishes effective guidelines to its partners.

Brandworkz Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management

“Brandworkz has really nice people. We’ve always been met with a positive attitude and people who could solve our problems. Often times when you’ve signed the contract with a technology company you get the feeling that now you are kind of on your own but here there is a good relationship and we get really good support.” – Thomas Barker

Brandworkz Reviews

Brandworkz

United Kingdom

11 – 50

1997

Not provided by vendor

Yes

4.5

11 Reviews

4.5

20 Reviews

12. NetX – Cloud based digital asset management for graphic designers

Our Score 94/100

About NetX : NetX is a cloud-based digital asset management software. This incredible software collects, manages, and distributes assets that help in scaling your organization. The software provides a delightfully engaging user experience to empower the employees in working towards increment of assets. NetX understands the importance of collaborating with the team and provides powerful guidelines to the partners. NetX also provides distinctive onboard training to the employees for the betterment of the business.

NetX Brand Management Features: Approval Process Control, Artwork Management, Asset Management, Change Management

“Not only was NetX, technology-wise, superior to the others that we previewed, we were also impressed by the entire team, particularly in their depth of knowledge in the latest technologies.” – Molly L

NetX Reviews

NetX

United States

11 – 50

1996

Not provided by vendor

Yes

4.5

18 Reviews

4.5

18 Reviews

13. BrandMaker – Marketing resource management (MRM) software

Our Score 94/100

About BrandMaker : Otherwise termed Marketing Resource Management, Brand Maker has expertise in managing three marketing tools with one software. Every business makes up scalable content to drive the consumers and build strong relationships. BrandMaker is laser-focused with budgets and validates real-time feedback. Brand Maker is integrated with world-class technology that provides data accuracy and boosts productivity by reducing the administrative burden of the management.

BrandMaker Brand Management Features :  Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management

“The various BrandMaker modules make it easy to customize a solution for our needs without having extra things we don’t use. I like how everything is interconnected and the ease of use of finding things. BrandMaker has become our central resource for marketing materials, marketing planning, and customer engagement.” – AJ B.

BrandMaker Reviews

BrandMaker

United States

51 – 200

1999

Not provided by vendor

Yes

4.5

9 Reviews

3.3

13 Reviews

14. CrowdRiff – The Travel Industry’s Smartest Digital Asset Manager

Our Score 94/100

About CrowdRiff : Marketing is an important aspect for the business, so are the visuals. Crowdriff is an apt software for the marketing oriented business organization. CrowdRiff is a visual marketing management software that integrates tailor-made features. The software removes the guesswork of choosing the right visual by utilizing AI and managing the visual content delivery. With Crowdriff, the company may look forward to developing digital marketing and increase revenue.

CrowdRiff Brand Management Features :  Approval Process Control, Artwork Management, Asset Management

“CrowdRiff created a simple way for us to integrate user-generated content into a variety of verticals. We now use the platform to support the visual content we use for our print and digital advertisements, social media posts, collateral and more.” – Rich Basen

CrowdRiff Reviews

CrowdRiff

Canada

51 – 200

2012

Not provided by vendor

Yes

4

2 Reviews

5

3 Reviews

15. Pilcro – Living style guide creation for brand consistency

Our Score 93/100

About Pilcro : Pilcro is a free brand management software for G-Suite users. Pilcro gives you easy access to improve the business logo, share files, copy fonts, and transfer images on the Google drive. This brand management software speeds up content delivery by allowing you to directly promote the pictures to the prospective consumers. The impeccable features include permission of transferring and accessing company digital assets by the employees and taking futuristic decisions for the company.

Prisync Brand Management Features :  Artwork Management, Asset Management, Fulfillment Distribution

“It has completely solved a very irritating problem that I had, where I could never find the my latest brand assets. Now, with Pilcro, I always have the latest assets. Also I can share them with people I work with all at the click of a button. The app is beautifully designed and a great experience to interact with.” – Pere Rosales

Pilcro Reviews

Pilcro

United Kingdom

1 – 10

2017

$5.00/month/user

Yes

5

4 Reviews

0

0 Reviews

16. Swivle – Digital asset management in the cloud with unlimited storage

Our Score 93/100

About Swivle : If you are looking for a platform that integrates complex files and digital assets in one place, then there is nothing better than Swivel. This software makes sure that you get a visual overview of the files and easily track them in the future. Swivel provides unlimited storage; hence you may replace all your cloud service providers with this exceptional one-stop platform. Apart from the exceptional features, Swivel provides onboard training to the employees and client partners as well.

Swivle Brand Management Features :  Approval Process Control, Artwork Management, Change Management

“We’ve used lots of different options for our storage needs and they have all been too expensive, slow, inaccessible or have a lousy user experience. I love that using Swivle we are able to access our files anywhere in the world.” – Andrew Jason

Swivle Reviews

WoodWing

Netherlands

11 – 50

2017

$97.00/month/user

Yes

4.5

12 Reviews

0.0

0 Reviews

17. Brand Centre – ADGISTICS BRAND HUB

Our Score 93/100

About Brand Centre : The Brand Centre is designed to nurture each stage of production and protect every facet so that brand owners can do their job properly. No more wondering where vital assets are. No more trying to track who’s used what and when. Marketing is no longer static. It needs to be responsive. So everyone in a brand ecosystem needs to know what assets are relevant to relevant news, trending topics and consumer preferences. The Brand Hub sweats and re-purposes brand assets in an automated, agile environment.

Brand Centre Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“The Adgistics Brand Hub revolutionised how we control our advertising globally, creating huge efficiencies in the process and costs.” – John van Tuyll

Brand Centre Reviews

Adgistics

United Kingdom

11 – 50

1999

Not provided by vendor

Yes

4.0

12 Reviews

0.0

0 Reviews

18. Brandox – Brand management & asset portal for sharing graphics

Our Score 93/100

About Brandox : If your business is struggling with file management, then BrandOx is your one-stop solution. This brand management software provides you a visually organized space in the cloud that manages the complex files by making it traceable. Apart from file management, BrandOx manages pictures, logo symbols, templates etc. Regardless of device or location, Brandox allows access to easily upload and download files for the smooth functioning of the business. It brings together clients and employees. BrandOx is professionally crafted software for the professionals in the business.

Brandox Brand Management Features : Asset Management

“The easyaccess and the pricing. I never have to look for my material.” – Oskar G.

Brandox Reviews

Brandox

Sweden

1 – 10

2017

$9.00/month

Yes

5

2 Reviews

0

0 Reviews

19. Brandkit – flexible Digital Asset Management software

Our Score 92/100

About Brandkit : Brandkit™ – is friendly, flexible Digital Asset Management software as a service, that assembles all your brand and visual marketing content in one place, helps your marketing team move faster, save time and stay on brand. Helping you build a healthier, stronger brand. A Digital Asset Management system with a visual search engine for your brand, with tools to acquire, curate, organise, share visual brand assets, and automate day to day tasks.

Brandkit Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“We enjoy most that the team at BrandKit is always updating and looking to improve based on customer feedback. The platform has been very personalized and flexible. Anything we have wanted to see changes in has been updated by the BrandKit team per our feedback.” – Jessica W.

Brandkit Reviews

Brandkit

New Zealand

02 – 10

2015

$99.00/month

Yes

5.0

07 Reviews

0.0

0 Reviews

20 Brand It – Brand Asset Management Software

Our Score 92/100

About Brand It : Welcome to Brandit Global, your complete brand management platform. Brandit Global offers a user-friendly platform to create marketing materials together with a smart storage solution for all your digital files. This means that anyone, anywhere, can access brand assets and personalise marketing materials to suit their needs.

Brand It Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management

“The beauty of Brandit is that it is so easy to use, so its uptake has been fabulous. It means that i can guarantee brand consistency across our estate. It also means that i can easily manage artwork being created at 150 different locations across north and south America.” – ED THORNE

Brand It Reviews

Brandit

United Kingdom

11 – 50

2009

Not provided by vendor

Yes

3.5

04 Reviews

0.0

0 Reviews

21. CampaignDrive – Leverage brand power for local impact

Our Score 92/100

About CampaignDrive : CampaignDrive by Pica9 is a software and technology company serving the local marketing needs of major brands. The CampaignDrive helps marketers and designers develop and distribute materials quickly, with support from experts who understand your business. Corporate can improve speed and responsiveness to local markets with proactive, flexible, and customizable assets, all while preserving brand equity and integrity.

CampaignDrive Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Fulfillment Distribution, Project Management

“It has been great to see the growth in the portal month to month, and wouldn’t be possible without the help from the entire CampaignDrive team.” – Nikki Nielson

CampaignDrive Reviews

Pica9

United States

11 – 50

2001

$3,500.00/month

Yes

3.5

02 Reviews

4.2

03 Reviews

22. MarCom On Demand – Digital Asset Management Software

Our Score 92/100

About MarCom On Demand: Provide local marketers and distributed networks with immediate access to the content they need. Maintain quality and consistency for your brand. Implement standards and best practices across your organization. Eliminate the burden of inefficiency, communication disconnects, siloed efforts and wasted investments. MarCom On Demand enables marketers to exceed expectations and overcome challenges in managing the people, processes and content that drive their brand and marketing efforts.

MarCom On Demand Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“It was easy to use, self explanatory, and had nice features. It helped to more relevant market content. It was personalized to what we need. I like the automated process and the speed time to market. I have not seen a reduction in our costs yet but it seems that it will have cost savings.” – Carol S.

MarCom On Demand Reviews

Strata Company

United States

11 – 50

1993

Not provided by vendor

Yes

5.0

02 Reviews

0.0

0 Reviews

23. Stackla – Social content marketing platform

Our Score 91/100

About Stackla : Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touchpoints — from ads and emails to websites and commerce. With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale.

Stackla Brand Management Features : Approval Process Control, Asset Management

“What we were able to get from Stackla was a robust, yet flexible, platform that integrated with our Sitecore sites and made it easy to find, search and use high-quality fan content while also centralizing it for evergreen use.” – Pierre-Paul Larivière

Stackla Reviews

Stackla

United States

51 – 200

2012

Not provided by vendor

Yes

4.5

02 Reviews

4.5

13 Reviews

24. MomentFeed – Make Mobile Your Competitive Advantage

Our Score 91/100

About MomentFeed : MomentFeed’s Mobile Consumer Experience Management (MCX) software enables multi-location brands to make their nearest location the best choice for every mobile customer. The MCX platform integrates with Google (GMB), Facebook, Instagram, Yelp, Apple, Bing and TripAdvisor along with 320 other channels and helps brands manage consumer engagement at the store or field level, creating a mobile experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic, providing marketing attribution for each channel. MomentFeed is a two-time recipient of Deloitte’s Technology Fast 500 award and is an Inc. 5000 member.

MomentFeed Brand Management Features : Approval Process Control, Artwork Management, Asset Management

“I’d absolutely recommend MomentFeed. It’s created my own marketing department, my own team. Rather than just being a team of one, I’m a team of 100, helping to make sure that our business stays successful.” – Kessler Pamplin

MomentFeed Reviews

MomentFeed

United States

51 – 200

2010

Not provided by vendor

Yes

3.0

01 Reviews

4.1

17 Reviews

25. censhare – Multi-channel, multi-language DAM & smart CMS for brands

Our Score 90/100

About censhare : The censhare Digital Experience Platform pools all marketing and communications content within one information-centric system and a consistent user interface. The best-of-breed applications for Collaboration, DAM, PIM, Omnichannel CMS and MRM create for the first time relevant digital experiences from real-time information. Information centric business processes supply employees, partners, customers and prospects, wherever and whenever required, without media or process gaps with the content they need. They improve the brand value as well the customer loyalty.

censhare Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution, Project Management

“I’m a big believer in sweating assets, and we’re bleeding this one dry. censhare makes our lives so much easier in so many ways.” – Ahmed Hasan

censhare Reviews

censhare

Germany

201 – 500

2001

$1,000.00/month

Yes

0.0

0 Reviews

4.4

18 Reviews

26. Brandifyer – Customizable brand portal solution for marketers

Our Score 90/100

About Brandifyer : Brandifyer makes the life of marketers easier with one easy to use and highly customizable brand portal solution. Access all your marketing and communication collateral through one hub, available anywhere and anytime. Brandifyer includes all your guidelines to make sure that all your marketing and communication publications are always according to your brand identity. Digital assets are quickly found and shared through the image library. Grant access to employees and partners so they can easily find content and create marketing material according to the brand’s identity. All through one online brand portal.

Brandifyer Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Fulfillment Distribution, Project Management

“With Brandifyer we can quickly and effectively work together in a user-friendly brand portal.” – Martine Leverink

Brandifyer Reviews

Sabern

Netherlands

51 – 200

1990

Not provided by vendor

Yes

0.0

0 Reviews

4.5

01 Reviews

27. Fabasoft DAM – Intelligent Enterprise Digital Asset Management

Our Score 90/100

About Fabasoft DAM : Fabasoft is a European software manufacturer and provider of Cloud services for the digital control of documents as well as electronic document, process and record management. Numerous well-known private enterprises and public sector organisations have trusted in the quality and experience of Fabasoft for nigh on three decades. Fabasoft Cloud App “DAM” is the intelligent, central, continuously available software system for your digital assets. Global teams as well as agencies, suppliers and resellers can quickly find the right content, use it consistently, administer and edit it with ease and comfortably release and share it.

Fabasoft DAM Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Project Management

“The Fabasoft Cloud allows us to accelerate the sharing of information with our partners, ensure transparency and be more efficient.” – Martin Diemt

Fabasoft DAM Reviews

Fabasoft

Austria

51 – 200

1988

Not provided by vendor

Yes

0.0

0 Reviews

0.0

0 Reviews

28. Fision – Simplified Brand Distribution

Our Score 90/100

About Fision : FISION’s Digital Asset Management / Sales Enablement solution solves real marketing problems at every point in the sales process. Our cloud-based SaaS enables corporate and local marketers, sales teams and vendor partners to efficiently control, distribute and measure multi-channel communications. By having all sales and marketing communications centralized, organizations are able to drastically improve efficiencies, optimize distribution channels, ensure brand integrity and increase sales.

Fision Brand Management Features : Approval Process Control, Artwork Management, Asset Management, Change Management, Fulfillment Distribution

“Fision has been a valuable partner and wonderful extension of our marketing team. Through their platform, we’ve been able to provide scalable resources and tools to our franchisee network nationwide. But, what has made them a great partner, is their collaborative approach and willingness to build a system.” – PostNet, VP of Marketing

Fision Reviews

Fision

United States

51 – 200

2011

Not provided by vendor

Yes

0.0

0 Reviews

0.0

0 Reviews

Brand Management Software Buyer’s Guide

Always think about your brand and consider your brand in your strategies. Brand management software is really a wonderful option where you can easily manage your brand globally or locally. You can easily control the brand messaging through the best brand management solutions. You can comfortably develop an effective discipline for those who really represent your brands in the market like vendor, agencies, partners and other marketing departments.

The best brand management software is suitable for the enterprise level business and it’s also incredible for the small businesses as well. You can control and take care of all brand assets through this software so it’s also popular as brand asset management software in the industry. Brand management software offers a centralized database where authorize user can comfortably create, store, manage, share and distribute brand assets.

A Brand Identity is a strategical combination of various elements and numerous assets. Like every company, you too want your Brand to perform consistently and stand out from others. Although it’s a complicated process, with a brand management software you can manage it with ease.

» What Is Brand Management Software?

A Brand Management Software assists you with your Brand Identity by facilitating simplified ways to streamline your Brand elements and Assets. Apart from laying the way for robust brand equity, it helps in the overall prosperity of your Brand’s value.

» Is It Worth Investing In Money?

Enhancing and protecting your Brand Identity and Integrity plays a significant role in your organization. Your brand comprises all the elements which are extracted from your customers. As your customers are your primary assets, it’s your responsibility as an organization to address your customers’ needs and complaints in a tactical manner. Each asset of your company carries an enormous value. Hence, any negative association to your brand can lead to degradation of your Brand.

A brand asset management software keeps your customer in track and provides you valuable data and keep your business up to the speed. As a sales enhancement tool, it gives you essential contents related to your customers and all other business prospects.

A brand management software power up your sales team to personalize all handouts, emails, and PowerPoint decks and other assets. With a Brand management tool in hand, it will eliminate any kind of unapproved and inferior assets and reports.

It will increase your overall productivity by eliminating time-consuming tasks. For example, your employees will already have the idea of brand assets, rather than depending upon a marketing team. It will allow them to customize the brand assets from anywhere and anytime. Hence, eradicating the need to create one-off assets.

» How Does Brand Management Software Work?

Brand asset management tools help in creating, storing, organizing and sharing of brand contents and assets with the organization’s team, individual, partners, clients and vendors. Being the central hub of your Brand, it helps in to protect and strengthen your Brand from future challenges.

Brand Management Software provides an array of online and online channels for mainly distributed teams for creating contents and execute them properly. Not only they are beneficial for small and medium scale industries; they are most helpful for large scale organizations in their marketing tasks by smoothly running their content management strategies.

» Before Choosing Any Brand Management Software

Requirements and budget are quite crucial while investing in Brand Management Software. Before spending a hefty price, you must check your primary need. If you are running an MSME, any brand asset management software with a basic plan will suffice for you. However, companies with a large scale of employees and customers may need to check for various advanced features of brand management software and decide which one fits their bill.

» How to Choose the Best Brand Management Software?

A brand Management Software comes with a myriad of features to keep you ahead in cultivating a productive and friendly relationship with your customers, and partners. Apart from essential functions such as asset creation, development, and management, etc, we have discussed some of the unique features you might find amusing included in your software bundle.

› Logo Creation

Your Brand’s Logo is your identification, and you should make sure it is created to perfection. The logo creation feature in Brand Management Software enables you to create your logo just by following a few simplified processes. Some apps ask you simple questions regarding your business and suggest your various unique logo. You can also customize the logo such as changing the background picture, color, and fonts, etc.

Some apps also support co-branding and multi-branding logo creation. The apps will use different permutations of your existing logo and presents you with different logos to use them in your local or product specified marketing. You can create a new logo, edit logos or change its format for a particular use without getting up from your seat.

› Brand Guidelines

Tell the story behind your brand to everyone you know. Like time and people, the guidelines of your brand also changes. You can modify and update your new guideline with your employees, partners, and customers with a Brand Management Software. You can easily update and position your guidelines in the form of CMS pages. You can share your updated guidelines in multiple languages without going through the painstaking process of changing the language by yourself. Just write the guidelines in one language, and the corporate brand asset management software will accurately translate it in a different language.

Traditionally, you need to invest a considerable amount of time and money in distributing your Brand Guidelines. With Online Brand Management Software, you can do the same thing without any money.

› Showcase your Brand

A Brand Management Software let you highlight your achievements and ideas to the whole world. It provides you a platform to upload your successful marketing campaigns and inspire a lot of marketers to re-use your campaigns. It also strengthens and provide great exposure to your brand, allowing marketing managers around the globes to admire you, let you ask questions and provide strategic solutions.

If you are stuck in a dilemma between two marketing ideas, then you can visit the brand forum for possible marketing solutions from the internal marketing community across the globe. Also, you can subscribe to different assets, get alerts whenever new assets are uploaded and keep yourself updated with recent materials.

› MS Office Management

There is hardly any business in the world, who don’t use Microsoft Office to create their documents. An online reputation management software helps you take to optimize the office Documents by linking consistency with them. Utilizing it, you can ensure that all the documents created by your employees hold the fundamental essence of your Brand. Regardless of your OS and devices, the MS doc integration helps your employees to develop images, slides, text, documents using the MS Office app and make them a brand complaint. You can also enforce your brand guidelines and compliance while creating a record.

» What Are The Features Of Brand Management Software?

› Digital Asset Management

Digital Asset Management or DAM features manages and safeguards your digital assets such as photos, videos, music, podcasts, animations, and all other multimedia contents. You can store your digital assets, organize them and retrieve them, set digital rights and permission on them.

All Brand Management Software includes a DAM feature which records digital assets in database sets. You can input metadata in each database record, to make them easily identifiable. Your metadata may include a small description of the database, its format and some information regarding the contents and usage of the database. You don’t need to store your rich media contents in physical form and spend a hefty amount for their safety and management.

› Customize graphics and Templates

With a web-to-publish feature, you don’t have to rely on any third party graphic design team for all your marketing requirements. A brand asset management software comes with a vast collection of approved and preconfigured dynamic templates. Your marketing team can easily create customized marketing materials without burning their midnight oil. With a dynamic range of texts, images, templates, you can create and edit your marketing materials on a real-time.

Whether you want to create a web artwork, enable annotations, add a QR code, etc., all you need is a click of a button. Create flawless posters, flyers, banner ads and stationery in a different location on the web and store them for your future references. With the WYSIWYG editor, it’s easier for marketers to create customized marketing artworks in minutes without mastering any designing skills.

› Seamless Workflow

Get your processes approved faster with the seamless workflow and annotation feature of the Brand Management Tool. Each marketing content produced by you or your team requires a keen eye of an experienced official. Manually approving your business process may cause irrefutable damages along with ample of time consumption. With this feature, you can plan, track and get your projects approved faster and annotate your artwork online.

The complex back and forth approval process may take your crucial time. Therefore, you need a brand management app that gets the work done within a fragment of time. The dashboard provides a real-time view of every content creation, allowing them to get approved at a rapid pace. The faster it gets accepted, the faster you can publish them online and stay ahead in your marketing process.

› Reporting & Analysis

With brand asset management tools, you can create customizable charts and tables which generates you a brief idea about your assets, templates and downloads usage. The app will help you create and access customize reports along with providing analysis of data usage, accessibility and download details. You can have a fair idea about your best assets and underutilized assets, making you recreate your marketing strategies.

» What Are The Benefits Of Brand Management Software?

› It generates live feeds

Brand Management is all about knowing what people perceive about your organization. A real-time feed feature in your online reputation management software helps you understand the psychology and behavior of your customers and clients. With this feature, you can see the live feeds of all the comments and conversations going on between your consumers on a live basis. Apart from seeing the discussion, you will have the opportunity to engage with your clients actively.

Nothing can harm an organization more than remaining oblivious or ignorant of the costumer’s mindset. The app allows you to strike a conversation with your clients, whether it's being thankful or handling their grievances.

› It displays the volume of discussion of a company

Publicity is a marketing element which can be negative or positive for your business. Marketers defined publicity as a content which you can’t control. However, corporate brand management software with a discussion volume chart option allows you to control the online content to a significant level.
With this feature, you will have the advantage of analyzing the changes in the volume of discussion about your company.

Has the volume of discussion increased?

Has the volume of discussion decreased?

Are the received contents positive or negative?

Are most of your clients perceiving negatively about your company?

With this feature, you can catch the negative issues about your company and plan strategies to nip the problems from the bud. This feature allows you to control harmful elements and enhance the appearance of your company.

› It provides details about people discussion about your brand

Imagine how easy it would be if people could directly come to us if they had a problem. Well, in real life some people won’t come to us directly, but with a brand asset management software, we can figure out who they are and then we can approach them and try to address their concern. The Mention Analytics features help you with all the customers or people who are discussing you on an online platform. Now they might be complaining about you praising you. With this feature, you can categorize your customer and develop plans to address their concern. This feature also gives you valuable insights about your customer’s background along with giving you an in-depth analysis of the quality of buzz going on the online platform.

› Know who are your influencers

The influence score feature helps you find the real wingman for your business. We all need a partner or an influencer to get us ahead in the game. As a business, you too need a supportive partner who can get you introduced to whole new traffic of potential customers. This feature helps you find all your industry influencers and help you take the right decisions regarding choosing an ideal influencer for your business.

» Conclusion

A brand management software is a lifeline of an organization in this online world. With everything getting cloud-based and the emergence of big data, not only make it a million times easier to predict customer behavior but also make it easier for an organization to approach their target client. Now, Brands across the world are getting faster in their marketing strategies and campaigns, as brand asset management software has made it easier for anyone to understand Customer needs and allowing them to modify their services before its get too late.

Related Software Categories

» Customer Satisfaction Software – Customer satisfaction survey software enable a healthy relationship with your customer, which results in a healthy business overall. Regarding marketing, your main target is an audience that will buy from you and will continue to buy from you.

» Contact Management Software – Contact management is beyond just maintaining a simple database and has become a vital sales-tool. It keeps your leads organized and can track everything that is happening on its website.

» Customer Engagement Software – A Customer Engagement Software is responsible for managing the interactions and communications with the customers, via a number of touch points as well as challenges. This software is capable of covering web chat, CRM systems, social media, customer self-service, as well as marketing personalization.

» Customer Service Software – Customer service management software helps you to improve communication with customers. It also helps you to manage the complete database about a customer which includes the preference of a customer, queries/issues, products which they have already purchased.