Yotpo

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eCommerce Retention Marketing Platform

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Decision Snapshot

Yotpo Evaluation Snapshot

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User Rating4.6 / 5
Starting Price$79 / month
Free TrialAvailable
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Yotpo Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Yotpo

Yotpo is a unified ecommerce growth platform that helps brands capture, amplify, and leverage authentic customer content to accelerate conversions and deepen loyalty. Instead of piecing together disparate tools for reviews, loyalty, referrals, and messaging, Yotpo brings these capabilities together into a coherent suite that connects social proof with revenue outcomes. Its intelligent review solicitation and display tools help businesses turn customer voices into persuasive signals, while built-in loyalty and rewards programs incentivize repeat purchases and lifetime value. Combined with AI-powered SMS and email marketing automation, predictive analytics, and deep integrations with major ecommerce platforms, Yotpo enables merchants to orchestrate personalized experiences that convert casual visitors into engaged, returning customers.
Company Yotpo
Founded 2010
Headquarters United States
Employees 501-1000

Support

24x7 Support Email Phone Chat Knowledge Base

Training

In-person Live Online Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based Windows Mac

Typical Customers

Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 61 languages available
Afrikaans Albanian Arabic Armenian Basque Bengali Bulgarian Catalan Chinese Croatian Czech Danish Dutch English Estonian Finnish French Georgian German Hebrew Hindi Hungarian Icelandic Indonesian Irish Italian Japanese Khmer Korean Latin Latvian Lithuanian Macedonian Malay Malayalam Maltese Maori Mongolian Nepali Norwegian Polish Portuguese Romanian Russian Samoan Serbian Slovak Slovenian Spanish Swedish Tamil Tatar Telugu Thai Turkish Ukrainian Urdu Uzbek Vietnamese Welsh Xhosa
Industries Served 1 industry available
Enterprise

Why Choose Yotpo

Problem it Solves

  • Problem it Solves Disconnected Ecommerce Marketing Tools Limit Conversion And Engagement

Target Users

  • Target Users Ecommerce Marketers
  • Target Users Brand Managers
  • Target Users Growth Teams
  • Target Users Digital Agencies
  • Target Users Operations Leads

Core Use Case

  • Core Use Case Generate And Display Reviews
  • Core Use Case Increase Repeat Purchases
  • Core Use Case Personalize Marketing Outreach
  • Core Use Case Incentivize Customer Referrals
  • Core Use Case Drive Revenue Optimization

USP

  • USP Unified Ecommerce Marketing Suite That Turns Customer Content Into Revenue

Editorial Buyer Guidance

Who Is Yotpo Best For?

Review the buyer problem, target users, practical use cases, and product differentiator identified by the SoftwareWorld review team.

Problem It Solves

Disconnected Ecommerce Marketing Tools Limit Conversion And Engagement

Target Users

  • Ecommerce Marketers
  • Brand Managers
  • Growth Teams
  • Digital Agencies
  • Operations Leads

Core Use Cases

  • Generate And Display Reviews
  • Increase Repeat Purchases
  • Personalize Marketing Outreach
  • Incentivize Customer Referrals
  • Drive Revenue Optimization

Unique Selling Point

Unified Ecommerce Marketing Suite That Turns Customer Content Into Revenue

Category-Based Capabilities

Yotpo Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Reputation Management Software 27 selected features Open category ↗ ⌄
Sentiment Analysis Campaign Management Visual Analytics Review Generation Keyword Tracking Widgets Real Time Notifications Engagement Tracking Review Monitoring SEO Management Response Management Social Media Integration Content Management SMS Messaging Brand Tracking Surveys & Feedback Campaign Analytics Multi-Location Review Request Review Notification Customer Experience Management Review Display Review Sharing Hashtag Tracking Post Scheduling Complaint Management Social Media Monitoring
Content Marketing Software 22 selected features Open category ↗ ⌄
Categorization/Grouping Filtering Campaign Management Reporting & Statistics Audience Targeting Social Media Integration Social Promotion Template Management SEO Management Conversion Tracking Activity Dashboard Campaign Planning Editorial Calendar Content Library Drag & Drop Publish Scheduling Content Management Campaign Analytics Multi-Channel Campaigns Engagement Tracking Social Media Monitoring Email Marketing
Community Software 26 selected features Open category ↗ ⌄
Group Management Event Management Activity Dashboard Content Management Calendar Management @mentions Ideation Website Management Drag & Drop User Management Feedback Management Membership Management Engagement Tracking Email Management Discussions/Forums Member Directory Activity Tracking Filtering Alerts/Notifications Chat/Messaging Multi-Language Knowledge Base Management Social Media Integration Moderation Communication Management Contact Database
Customer Engagement Software 22 selected features Open category ↗ ⌄
Churn Management Engagement Tracking Email Management Social Media Integration CRM Multi-Language Real Time Analytics Campaign Management Content Management Event Triggered Actions Feedback Management Multi-Channel Communication Customer Database Surveys & Feedback Customer Experience Management Communication Management Live Chat Customer Segmentation Visual Analytics Customer History Customer Portal Sentiment Analysis
Customer Satisfaction Software 23 selected features Open category ↗ ⌄
Trend Analysis Survey/Poll Management Data Visualization Reporting/Analytics Chat/Messaging CRM Feedback Management Customer Segmentation Customer Database SMS Messaging Visual Analytics Email Management Engagement Tracking Multi-Channel Communication Complaint Monitoring Customer Experience Management Sentiment Analysis Performance Metrics Social Media Integration Customer Journey Mapping NPS Survey CES Survey CSAT Survey
SMS Marketing Software 31 selected features Open category ↗ ⌄
Contact Management Interaction Tracking Text-to-Win Mobile Keywords SMS Messaging Message Personalization Campaign Management Customer Segmentation Multi-Campaign Automated Responses Reporting/Analytics Communication Management Scheduled Messaging Polls/Voting Mass Texting MMS Contact Database Chat/Messaging Campaign Planning 2-Way Messaging Live Chat Engagement Tracking Mobile Coupons SMS Marketing Alerts/Notifications Compliance Management Reputation Management Multi-Language QR Codes Reminders Open Rate Tracking
Brand Management Software 22 selected features Open category ↗ ⌄
Change Management Fulfillment Distribution Collaboration Tools Visual Analytics Commenting/Notes Image Editing Campaign Management Metadata Management Digital Asset Management Customizable Branding Version Control Search/Filter Approval Process Control Template Management Artwork Management Content Library Document Storage Content Management Social Media Integration Brand Guidelines Image Library File Management
Customer Experience Software 17 selected features Open category ↗ ⌄
Surveys & Feedback Dashboard Data Visualization Text Analysis Reporting/Analytics Customer Segmentation Negative Feedback Management Engagement Tracking Real-Time Notifications Knowledge Management Customizable Templates Customizable Fields Survey/Poll Management Feedback Management Customizable Forms Multi-Channel Data Collection NPS Survey Structure
Customer Loyalty Software 18 selected features Open category ↗ ⌄
Referral Tracking Member Portal Social Promotion Gift Card Management Loyalty Program Customer Activity Tracking Customer Surveys Loyalty Cards Rewards Management CRM Engagement Tracking Membership Management Promotions Management Survey/Poll Management Campaign Management Multi-Channel Marketing Gamification eCommerce Management
Review Management Software 9 selected features Open category ↗ ⌄
Social Sharing Review Notification Campaign Management Review Monitoring Sentiment Analysis Negative Feedback Management Dashboard Review Request Response Management
Pricing Information

Yotpo Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Usage Based
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Monthly Payment, Quote Based
Starter
$79 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

Verified User Feedback

Yotpo Reviews

Approved reviews submitted through verified Google or LinkedIn reviewer accounts.

Write a Yotpo Review ↗
4.6
Based on 2 approved reviews
5 stars 63%
4 stars 38%
3 stars 0%
2 stars 0%
1 star 0%
Hannah D.
Hannah D. Warehouse Assistant Manager

Powerful and Reliable Review Management for Every Business

Yotpo has become an essential part of our daily operations, helping us build trust and showcase reviews seamlessly. The platform is packed with customizable tools, from review widgets to email and SMS marketing flows, all easy to implement and integrate.

Reviewed on April, 2025
Charles A.
Charles A. Creative Director

Effective Review Management

This software has been a game-changer for gathering and managing reviews. The team is incredibly helpful, and the platform itself is intuitive and performs exactly as needed. During challenging times, like the pandemic, they even adjusted pricing to make it more accessible, which was much appreciated. While the cost and lack of translation options can be limiting for some, the overall experience has been extremely positive, making it one of the best tools available for managing customer feedback.

Reviewed on February, 2025
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Frequently Asked Questions

Yotpo FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Yotpo is a unified ecommerce growth platform that helps brands capture, amplify, and leverage authentic customer content to accelerate conversions and deepen loyalty. Instead of piecing together disparate tools for reviews, loyalty, referrals, and messaging, Yotpo brings these capabilities together into a coherent suite that connects social proof with revenue outcomes. Its intelligent review solicitation and display tools help businesses turn customer voices into persuasive signals, while built-in loyalty and rewards programs incentivize repeat purchases and lifetime value. Combined with AI-powered SMS and email marketing automation, predictive analytics, and deep integrations with major ecommerce platforms, Yotpo enables merchants to orchestrate personalized experiences that convert casual visitors into engaged, returning customers.

  • No, Yotpo does not offer a free version.

  • Yes, Yotpo offers a free trial.

  • Yes, Credit Card details are required for the Yotpo trial.

  • Yotpo offers the following pricing plans & packages:

    Starter

    $79 Per Month

  • Yotpo supports the following payment frequencies:

    • Monthly Payment , Quote Based

  • Yes, Yotpo offers an API.

  • Yotpo offers support with the following options:
    • 24x7 Support , Email , Phone , Chat , Knowledge Base

  • Yotpo offers training with the following options:
    • In-person , Live Online , Webinar , Documentation

  • Yotpo supports the following languages:
    • Afrikaans , Albanian , Arabic , Armenian , Basque , Bengali , Bulgarian , Catalan , Chinese , Croatian , Czech , Danish , Dutch , English , Estonian , Finnish , French , Georgian , German , Hebrew , Hindi , Hungarian , Icelandic , Indonesian , Irish , Italian , Japanese , Khmer , Korean , Latin , Latvian , Lithuanian , Macedonian , Malay , Malayalam , Maltese , Maori , Mongolian , Nepali , Norwegian , Polish , Portuguese , Romanian , Russian , Samoan , Serbian , Slovak , Slovenian , Spanish , Swedish , Tamil , Tatar , Telugu , Thai , Turkish , Ukrainian , Urdu , Uzbek , Vietnamese , Welsh , Xhosa

  • Following are the typical users of the Yotpo:
    • Small-Business , Midsize-Business , Large-Enterprise-Business

  • Yotpo supports the following deployment:
    • Cloud Hosted

  • Yotpo supports the following devices and operating systems:
    • Web-Based , Windows , Mac
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