Top 10 Market Research Software In 2018

Discovering whether a product will be useful before its launching is good for business. With the proper market research, one can determine the opportunity of the product. Before launching any product in the market, it is essential to find out with the help of a market research software if the product will perform well or not.

A market research software aids the business in every crucial segment. From the inception of the product to the final stage and launch, market analysis software gives the best possible statistics. It helps the company to learn exciting trends, consumer behavior, and new business opportunity. It aids the company during a crucial time.

Online market research software helps in collecting data to determine whether a particular product/service satisfies the needs of customers. An efficient market research software helps a business gain insights about current market trends, competitors, spending habits of customers and economic demographics. Now, every business has started implementing this software to carry out research.

A market analysis software is essential for business decisions. It is now essential to make informed business decisions. Look into SoftwareWorld's list of top market research software if you are planning on having the best one available in the market.

To know about the best Market Research Software that is currently ruling the market, consider the list of the top Market Research Software mentioned below, coined together by SoftwareWorld.

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    List of Best Market Research Software | Top Market Research Tools

    1. SurveyMonkey – Free online survey tool

    About SurveyMonkey :  SurveyMonkey is leading market research software where the user can easily conduct market research surveys. The user can comfortably reach to a specific audience through this software. The user can also research & analyze a target market, measure brand awareness, and easily gain insight into the future product through SurveyMonkey. It’s also a useful market research tool to compare the strategies with your competitors and for effective market segmentation.

    SurveyMonkey Market Research Features : Data Management, Email / Online, Paper-Based, Statistical Analysis, Survey Management

    “We use SurveyMonkey for a lot. Any time we need to quickly poll staff or clients – we quickly create and send a SurveyMonkey. We have even built the program into our regular processes – instead of collecting forms from multiple partners or organizations, we use a repeatable SurveyMonkey.” – Austin M.

    SurveyMonkey

    United States

    501 – 1000

    1999

    $26.00/month

    Yes, get a free trial

    4.5

    877 Reviews

    4.4

    10891 Reviews

    2. SurveyGizmo – Make Smarter Decisions with the Word’s Best Survey Platform

    About SurveyGizmo : SurveyGizmo is enterprise survey software for effective market research. The business owner can easily make a smart decision through the best data insights. With the help of segmentation and filtering option of the software, the user can easily make the product more successful in the market. The exclusive forecast of market trends feature will help you to stay ahead of your competitors. The user can easily discover positive and negative feedback about products.

    SurveyGizmo Market Research Features : Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management

    “SurveyGizmo is my organization’s main survey tool. We use it for our board of directors election, conference and webinar evaluations as well as consent forms for studies. The full suite of question types along with logic and piping make product a clear standout in the industry.” – Dustin D.

    SurveyGizmo

    United States

    51 – 200

    2006

    Not provided by vendor

    Yes

    4.5

    217 Reviews

    4.4

    307 Reviews

    3. Typeform – Make data collection an experience with custom forms

    About Typeform : Typeform is a data collection tool where the user can turn data collection into an experience. The software offers refreshing ways to ask questions and fun way to get answers. The user can collect better data through the conversational feature. Typeform offers a user-friendly interface to the users. You can find different templates to boost your market research. It’s also a suitable option to integrate with the third-party software.

    Typeform Market Research Features : Data Management, Email / Online, Survey Management

    “I like everything. I like the integrations. I like the ease of designing templates. I like how changes can be viewed and made ad-hoc. I LOVE the logic jumps and how everything is laid out to make the process of creating a lead quiz or survey very straight-forward. I’m amped about Typeform!” – Sean P

    Typeform

    Spain

    51 – 200

    2012

    $35.00/month

    Yes

    4.5

    132 Reviews

    4.5

    96 Reviews

    4. MediaRadar – Media ad sales intel for ad sales professionals & agencies

    About MediaRadar : MediaRadar is a sales enablement platform and its customized solution for media, ad tech, and agencies to close more deals. MediaRadar is Saas software provides you real-time advertising insights. The user can find and know that who makes buying decision and win more business through MediaRadar. You can find the most relevant data, advice and insight to increase your business through MediaRadar. Benchmarking, data management and statistical analysis are the crucial features of this software.

    MediaRadar Market Research Features : Benchmarking, Data Management, Email / Online, Face-to-Face, Statistical Analysis

    “MediaRadar is a powerful tool that we use to stay on top of advertisers and their activity across all magazines. I love the tear-sheeting, monthly page count by advertiser, visuals of creative, and positioning.” – Terry Alvar

    MediaRadar

    United States

    201 – 500

    2006

    Not provided by vendor

    Yes

    4.5

    113 Reviews

    4.5

    66 Reviews

    5. SurveyLegend – Mobile-friendly survey management platform

    About SurveyLegend : SurveyLegend is the best mobile-ready free online survey app where you can easily conduct effective market research for your future products. The user can create engaging surveys on their tablet or computer with ease. You can find different themes for the survey as per your brand requirement. You can share your survey through email, facebook, twitter, blogs and with more ways to reach your audience. SurveyLegend also offers real-time data analytics to get real-time insights.

    SurveyLegend Market Research Features : Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management

    “SurveyLegend makes it simpel to make an beautiful survey. You can use pictures and emojis to make it really interesting for the participants, and itworks well. Plus it is an easy tool to use, and if there are doubts they have a really good support system. Amazing and Easy survey tool.” – João Antonio B.

    SurveyLegend

    Sweden

    02 – 10

    2010

    $19.00/month/user

    Yes, get a free trial

    4.5

    79 Reviews

    4.5

    116 Reviews

    6. QuestionPro – Web-based online survey solution

    About QuestionPro : QuestionPro is a web-based online survey solution for businesses where business owners or manager can easily conduct market research. QuestionPro is a free online survey software. It’s a fully automated software offers real-time insights. The user can use it as the best market research software where he/she can create online surveys, polls, questionnaires for market trends research and collect responses of the audience. The user can also easily analyze the result.

    QuestionPro Market Research Features : Benchmarking, Data Management, Panel Management, Sample Management, Survey Management

    “We have been utilizing Question Pro Surveys as a means to collect data for our department accreditation. The surveys are quick to put together and easy to execute. I am looking forward to learning more about the exciting new features.” – Arlisa G. Spaulding

    Question Pro

    United States

    201 – 500

    2002

    $12.00/month/user

    Yes, get a free trial

    4.5

    44 Reviews

    4.1

    18 Reviews

    7. SurveySparrow – Conversational survey tool

    About SurveySparrow : SurveySparrow is a free online survey tool that converts your surveys into conversations. It’s market research software that helps users to create highly engaging surveys for business. This software will help business owners to fetch all the answers that business actually needs. The user can design the survey as per their brand need through this software. You can also find audience management, live preview, customization and rich analytics in SurveySparrow.

    SurveySparrow Market Research Features : Data Management, Email / Online, Panel Management, Sample Management, Statistical Analysis, Survey Management

    “Survey Sparrow is an innovative product that has an extremely bright future with its Road Map. The service has been World-Class. I highly recommend to anyone looking for a fresh method to gather intelligent data.” – Jignesh Pandya

    SparrowApps

    United States

    02 – 10

    2017

    $19.00/month/user

    Yes, get a free trial

    5.0

    19 Reviews

    4.6

    30 Reviews

    8. Survicate – Where leading teams collect and act on customer feedback

    About Survicate : Survicate is a survey software for collecting actionable feedback and researching customer experience across all digital touchpoints. Users can gather valuable insights and use them to improve their product, boost customer satisfaction, and grow their businesses. Survicate offers user-friendly interface and survey library with predefined survey examples which you can use to research your customers, leads, and website visitors faster. Survicate integrates directly with popular marketing automation platforms and CRMs, like Marketo, HubSpot, Intercom, Salesforce, Pardot, and many more.

    Survicate Market Research Features : Data Management, Email / Online, Survey Management

    “It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.” – Michael

    Survicate

    Poland

    11 – 50

    2013

    $49.00/month

    Yes

    4.5

    22 Reviews

    4.6

    50 Reviews

    9. MySurveyLab – Survey software and questionnaire tool

    About MySurveyLab : MySurveyLab is a survey tool that offers market research solution to the business owners. The user can create the questionnaires, tests, and forms through this market research software. MySurveyLab offers multi-language questionnaires feature to the users. The user can easily integrate this software with other software to increase business automation. You can also get dedicated support and training solution to use MySurveyLab effectively.

    MySurveyLab Market Research Features : Compensation Management, Data Management, Email / Online, Panel Management, Paper-Based, Statistical Analysis, Survey Management

    “The survey was easy to create. The reports are easy to use. The support team is helpful and responds fast. They can provide their own panel of respondents which was extremely helpful. We had a theory regarding our product and needed to conduct a survey to prove it right or wrong, The results were very, very helpful.” – Kirill L.

    MySurveyLab

    Poland

    02 – 10

    2009

    $19.00/month

    Yes

    5.0

    26 Reviews

    4.9

    18 Reviews

    10. Voxco Survey Software – Flexible online survey software

    About Voxco Survey Software : Voxco Survey Software is a flexible survey tool; its multichannel survey software for data collection and you can use it at any place, any time. The user can comfortably conduct market research and social & public opinion research through this software. The user can manage face-to-face interviews, panel management, phone-based interview, Emails and much more through Voxco Survey Software. You can also find statistical analysis through Voxco.

    Voxco Market Research Features : Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Phone-Based, Sample Management, Statistical Analysis, Survey Management

    “Promark currently operates 350+ stations stratified throughout five call center facilities. Voxco’s Multi-Mode has enabled us to operate and manage our facilities as a single virtual call center. The survey software is powerful and resilient and can keep up with the demanding load we place upon the system.” – Steve Werner

    Voxco

    United States

    51 – 200

    1976

    $300.00/year

    Yes

    4.0

    9 Reviews

    4.3

    5 Reviews

     

    11. QuickTapSurvey – In-person Surveys, Mobile Forms & Kiosks (Works Offline)

    About QuickTapSurvey : QuickTapSurvey is an offline survey app; the user can capture data from anywhere with ultimate surveys and mobile forms. The user can comfortably create mobile forms to conduct market research and even it’s also a useful option to collection customer feedback through customer feedback surveys. The user can also use this market research software to capture leads for business. You can easily take action with QuickTapSurvey insights.

    QuickTapSurvey Market Research Features : Benchmarking, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management

    “We used paper surveys in the past, but they were extremely difficult to manage on-site, not to mention time consuming because of all the data re-entry on Excel. We were very lucky to find QuickTapSurvey when we did.” – Irene Seijo

    QuickTapSurvey

    Canada

    11 – 50

    2010

    $19.00/month

    Yes

    4.5

    60 Reviews

    4.7

    13 Reviews


    Get Quick Comparison of Top 10 Market Research Software

    Market Research Features SurveyMonkey SurveyGizmo Typeform MediaRadar SurveyLegend QuestionPro SurveySparrow Survicate MySurveyLab Voxco
    Price $26.00/month Not provided by vendor $35.00/month Not provided by vendor $19.00/ month/user $12.00/ month/user $19.00/ month/user $49.00/month $19.00/month $300.00/year
    Benchmarking        
    Compensation Management      
    Data Management                    
    Email / Online                  
    Face-to-Face        
    Panel Management            
    Paper-Based      
    Phone-Based      
    Sample Management          
    Statistical Analysis              
    Survey Management