CAKE is a comprehensive marketing performance tracking and analytics platform that simplifies digital marketing for businesses. Tailored for advertisers, publishers, and networks, it provides a centralized solution for managing, measuring, and optimizing marketing campaigns. CAKE excels in real-time tracking, offering insights into the performance of online and offline marketing channels. Its user-friendly interface allows for easy campaign setup, monitoring, and adjustment. Noteworthy features include robust attribution modeling, lead distribution, and fraud detection tools, enhancing overall campaign effectiveness. Whether you're focused on affiliate marketing, lead generation, or customer acquisition, CAKE is a versatile tool for businesses aiming to maximize the impact of their marketing efforts.