Salesforce Marketing Cloud Account Engagement

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Grow revenue and scale customer engagement with B2B marketing automation software.

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Salesforce Marketing Cloud Account Engagement Evaluation Snapshot

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User RatingNot rated yet
Starting Price$1250 / month
Free TrialAvailable
Free VersionNot available
APIAvailable
DeploymentCloud Hosted
HeadquartersUnited States
✎
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Product Overview

Salesforce Marketing Cloud Account Engagement Overview

Product description, media, company details, support, training, deployment, customer size, languages, and industries.

About Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that enables targeted, effective campaigns. Its advanced lead scoring system prioritizes leads based on engagement, optimizing sales efforts. The platform also offers detailed analytics and reporting, providing insightful data to refine marketing strategies. Additionally, Marketing Cloud Account Engagement’s user-friendly interface and comprehensive training resources make it accessible for marketers of all skill levels, making it a valuable asset for businesses aiming to enhance their B2B marketing effectiveness.
Company Salesforce
Founded 2003
Headquarters United States
Employees 1000+

Support

Email Phone Chat Knowledge Base

Training

In-person Webinar Documentation

Licensing & Deployment

Proprietary Cloud Hosted Web-Based Android

Typical Customers

Self-Employed Small-Business Midsize-Business Large-Enterprise-Business
Languages Supported 6 languages available
English French German Japanese Portuguese Spanish
Industries Served 16 industries available
Automotive Consumer Goods Education Management Financial Services Hospital & Health Care Hospitality Information Technology & Services Leisure & Travel Manufacturing Media Non-profit Organization Management Oil & Energy Public Sector Retail Telecommunications Utilities
Category-Based Capabilities

Salesforce Marketing Cloud Account Engagement Features

Each category combines the selected software category, its category-specific description, and the features assigned to that category.

Email Management Software 24 selected features Open category ↗ ⌄
Email Tracking Contact Management Auto-Responders Signature Management Spam Blocker Email Marketing Customer Segmentation Alerts/Notifications Email Monitoring Chat/Messaging Routing Canned Responses Whitelisting/Blacklisting Search/Filter Drag & Drop Campaign Management Shared Inboxes Inbox Management Response Management Email Templates Queue Management Email Distribution Collaboration Tools Prioritization
Lead Capture Software 31 selected features Open category ↗ ⌄
Online Forms Lead Qualification CRM Visitor Tracking Conversion Tracking Chat/Messaging Data Extraction Lead Generation Auto-Responders Lead Distribution Event Triggered Actions Multi-Campaign Lead Capture Contact Management Email Marketing Prospecting Tools Lead Segmentation Lead Management Reporting/Analytics Pipeline Management Alerts/Notifications Web Forms Engagement Tracking Customer Segmentation Business Card/Badge Scanning Email Management Social Media Integration Lead Notifications Lead Nurturing Campaign Management Customer Database
Marketing Analytics Software 26 selected features Open category ↗ ⌄
Predictive Analytics Website Analytics Dashboard Engagement Tracking Campaign Tracking Customer Journey Mapping ROI Tracking Data Visualization Social Media Integration Behavior Tracking AB Testing Multi-Channel Attribution Keyword Tracking Performance Metrics Reporting & Statistics Customizable Reports Campaign Analytics Conversion Tracking Customer Segmentation Ad hoc Reporting Multi-Channel Data Collection Tag Management Data Source Connectors SEO Management Cohort Analysis KPI Monitoring
Campaign Management Software 27 selected features Open category ↗ ⌄
Lead Management Activity Dashboard Campaign Management Data Import/Export Campaign Segmentation Contact Database Campaign Planning Multi-Channel Marketing Channel Management Reporting & Statistics Lead Capture Campaign Scheduling Drip Campaigns Lead Generation Engagement Tracking Conversion Rate Optimization Visual Analytics Click Tracking Auto-Responders Template Management Customer Segmentation Multi-Campaign Campaign Analytics Social Media Integration Email Marketing AB Testing Content Management
Landing Page Software 31 selected features Open category ↗ ⌄
Customer Segmentation Alerts/Notifications Engagement Tracking Publishing Options Template Management Web Forms Widgets SEO Management Drag & Drop Content Management Email Marketing Campaign Segmentation Multi-Channel Marketing Auto-Responders Responsive Web Design Social Media Integration Lead Management Design Management AB Testing CRM WYSIWYG Editor Campaign Management Lead Capture Forms Management Contact Management Lead Generation Website Management Event Triggered Actions Form Builder Conversion Tracking Media Library
Marketing Automation Software 30 selected features Open category ↗ ⌄
Drip Campaigns Customizable CTAs Email Marketing Engagement Tracking Customizable Forms ROI Tracking Website Visitor Tracking Lead Capture Marketing Calendar Dynamic Content Event Triggered Actions SMS Marketing AB Testing Lead Qualification Data Import/Export Conversion Tracking Social Marketing Landing Pages Template Management Segmentation Campaign Analytics Lead Generation Multi-Channel Communication Sales Analytics Lead Management Multi-Campaign Multi-Channel Marketing Marketing Automation Campaign Management CRM
Email Marketing Software 30 selected features Open category ↗ ⌄
Template Management Event Triggered Actions AB Testing Image Library Email Tracking Click Tracking Contact Database Dynamic Content Auto-Responders CRM Subscriber Management WYSIWYG Editor Campaign Analytics Contact Management CAN SPAM Compliance Customer Segmentation Multi-Channel Marketing List Management Spam Blocker Drag & Drop Campaign Scheduling Lead Capture Drip Campaigns Landing Pages/Web Forms Engagement Tracking Multi-Campaign eCommerce Integration Customer Journey Mapping GDPR Compliance ROI Tracking
Lead Generation Software 31 selected features Open category ↗ ⌄
Pipeline Management Lead Qualification Contact Management Email Marketing Web Forms Lead Capture Contact Database CRM Activity Tracking Event Triggered Actions Campaign Planning Lead Segmentation Lead Management Customer Segmentation Chat/Messaging Prospecting Tools Campaign Management Engagement Tracking Auto-Responders Social Media Integration Conversion Tracking Multi-Channel Marketing Lead Nurturing Email Management Campaign Analytics Drip Campaigns Landing Pages Multi-Campaign Lead Verification Forms Management Lead Scoring
Lead Management Software 28 selected features Open category ↗ ⌄
Lead Nurturing Sales Reports Social Media Integration Monitoring Pipeline Management Template Management Lead Qualification Calendar Management Sales Forecasting Lead Distribution Prospecting Tools Task Management Document Storage Lead Segmentation Reminders Email Tracking Interaction Tracking CRM Web Forms Email Marketing Lead Capture Campaign Management Contact Management Workflow Management Sales Trend Analysis Source Tracking Lead Generation Opportunity Management
Forms Automation Software 16 selected features Open category ↗ ⌄
Electronic Signature Forms Creation & Design Customizable Templates Offline Access Archiving & Retention Collaboration Tools Drag & Drop Version Control Forms Management Process/Workflow Automation Full Text Search Third-Party Integrations Data Import/Export Access Controls/Permissions File Storage Customizable Forms
Sales Force Automation Software 17 selected features Open category ↗ ⌄
Email Marketing Campaign Management Pipeline Management Lead Management Lead Capture Referral Tracking Sales Activity Management Performance Metrics Third-Party Integrations Customer Database Territory Management Activity Dashboard Forecasting Contact Management Task Management Opportunity Management Customizable Fields
Pricing Information

Salesforce Marketing Cloud Account Engagement Pricing

Pricing type, currency, trial availability, payment frequency, destination links, and package-level starting prices.

Pricing Type Flat Rate
Preferred Currency USD ($)
Free Trial Available
Free Version Not available
Payment Frequency Monthly Payment
Pricing Page ↗ Request Demo ↗
Marketing Cloud Engagement
$1250 Per Month

Prices shown are profile information and may not include taxes, regional differences, introductory terms, usage limits, or add-ons. Confirm current plans on the vendor website.

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Frequently Asked Questions

Salesforce Marketing Cloud Account Engagement FAQs

Answers generated from approved profile information, selected options, packages, integrations, support, training, deployment, and devices.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that enables targeted, effective campaigns. Its advanced lead scoring system prioritizes leads based on engagement, optimizing sales efforts. The platform also offers detailed analytics and reporting, providing insightful data to refine marketing strategies. Additionally, Marketing Cloud Account Engagement’s user-friendly interface and comprehensive training resources make it accessible for marketers of all skill levels, making it a valuable asset for businesses aiming to enhance their B2B marketing effectiveness.

  • No, Salesforce Marketing Cloud Account Engagement does not offer a free version.

  • Yes, Salesforce Marketing Cloud Account Engagement offers a free trial.

  • No, Credit Card details are not required for the Salesforce Marketing Cloud Account Engagement trial.

  • Salesforce Marketing Cloud Account Engagement offers the following pricing plans & packages:

    Marketing Cloud Engagement

    $1250 Per Month

  • Salesforce Marketing Cloud Account Engagement supports the following payment frequencies:

    • Monthly Payment

  • Yes, Salesforce Marketing Cloud Account Engagement offers an API.

  • Salesforce Marketing Cloud Account Engagement offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • Salesforce Marketing Cloud Account Engagement offers training with the following options:
    • In-person , Webinar , Documentation

  • Salesforce Marketing Cloud Account Engagement supports the following languages:
    • English , French , German , Japanese , Portuguese , Spanish

  • Following are the typical users of the Salesforce Marketing Cloud Account Engagement:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Salesforce Marketing Cloud Account Engagement supports the following deployment:
    • Cloud Hosted

  • Salesforce Marketing Cloud Account Engagement supports the following devices and operating systems:
    • Web-Based , Android
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