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Grow revenue and scale customer engagement with B2B marketing automation software.

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Salesforce Marketing Cloud Account Engagement Overview

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that enables targeted, effective campaigns. Its advanced lead scoring system prioritizes leads based on engagement, optimizing sales efforts. The platform also offers detailed analytics and reporting, providing insightful data to refine marketing strategies. Additionally, Marketing Cloud Account Engagement’s user-friendly interface and comprehensive training resources make it accessible for marketers of all skill levels, making it a valuable asset for businesses aiming to enhance their B2B marketing effectiveness.

Salesforce Marketing Cloud Account Engagement screenshot & Video

Contact Details

  • Vendor Name Salesforce
  • Founded 2003
  • Location United States
  • Employees 1000+

Support

  • Email Email
  • Phone Phone
  • Chat Chat
  • Knowledge Base Knowledge Base

Training

  • In-person In-person
  • Webinar Webinar
  • Documentation Documentation

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • Web-Based Web-Based
  • Android Android

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business
  • Large-Enterprise-Business Large-Enterprise-Business

Language Supported

English, French, German, Japanese, Portuguese, Spanish

Industries

Automotive, Consumer Goods, Education Management, Financial Services, Hospital & Health Care, Hospitality, Information Technology & Services, Leisure & Travel, Manufacturing, Media Production, Non-profit Organization Management, Oil & Energy, Public Sector, Retail, Telecommunications, Utilities

Salesforce Marketing Cloud Account Engagement Features

  • Online Forms
  • Lead Qualification
  • CRM
  • Visitor Tracking
  • Conversion Tracking
  • Chat/Messaging
  • Data Extraction
  • Lead Generation
  • Auto-Responders
  • Lead Distribution
  • Event Triggered Actions
  • Multi-Campaign
  • Lead Capture
  • Contact Management
  • Email Marketing
  • Prospecting Tools
  • Lead Segmentation
  • Lead Management
  • Reporting/Analytics
  • Pipeline Management
  • Alerts/Notifications
  • Web Forms
  • Engagement Tracking
  • Customer Segmentation
  • Business Card/Badge Scanning
  • Email Management
  • Social Media Integration
  • Lead Notifications
  • Lead Nurturing
  • Campaign Management
  • Customer Database
  • Predictive Analytics
  • Website Analytics
  • Dashboard
  • Engagement Tracking
  • Campaign Tracking
  • Customer Journey Mapping
  • ROI Tracking
  • Data Visualization
  • Social Media Integration
  • Behavior Tracking
  • AB Testing
  • Multi-Channel Attribution
  • Keyword Tracking
  • Performance Metrics
  • Reporting & Statistics
  • Customizable Reports
  • Campaign Analytics
  • Conversion Tracking
  • Customer Segmentation
  • Ad hoc Reporting
  • Multi-Channel Data Collection
  • Tag Management
  • Data Source Connectors
  • SEO Management
  • Cohort Analysis
  • KPI Monitoring
  • Customer Segmentation
  • Alerts/Notifications
  • Engagement Tracking
  • Publishing Options
  • Template Management
  • Web Forms
  • Widgets
  • SEO Management
  • Drag & Drop
  • Content Management
  • Email Marketing
  • Campaign Segmentation
  • Multi-Channel Marketing
  • Auto-Responders
  • Responsive Web Design
  • Social Media Integration
  • Lead Management
  • Design Management
  • AB Testing
  • CRM
  • WYSIWYG Editor
  • Campaign Management
  • Lead Capture
  • Forms Management
  • Contact Management
  • Lead Generation
  • Website Management
  • Event Triggered Actions
  • Form Builder
  • Conversion Tracking
  • Media Library
  • Pipeline Management
  • Lead Qualification
  • Contact Management
  • Email Marketing
  • Web Forms
  • Lead Capture
  • Contact Database
  • CRM
  • Activity Tracking
  • Event Triggered Actions
  • Campaign Planning
  • Lead Segmentation
  • Lead Management
  • Customer Segmentation
  • Chat/Messaging
  • Prospecting Tools
  • Campaign Management
  • Engagement Tracking
  • Auto-Responders
  • Social Media Integration
  • Conversion Tracking
  • Multi-Channel Marketing
  • Lead Nurturing
  • Email Management
  • Campaign Analytics
  • Drip Campaigns
  • Landing Pages
  • Multi-Campaign
  • Lead Verification
  • Forms Management
  • Lead Scoring
  • Lead Nurturing
  • Sales Reports
  • Social Media Integration
  • Monitoring
  • Pipeline Management
  • Template Management
  • Lead Qualification
  • Calendar Management
  • Sales Forecasting
  • Lead Distribution
  • Prospecting Tools
  • Task Management
  • Document Storage
  • Lead Segmentation
  • Reminders
  • Email Tracking
  • Interaction Tracking
  • CRM
  • Web Forms
  • Email Marketing
  • Lead Capture
  • Campaign Management
  • Contact Management
  • Workflow Management
  • Sales Trend Analysis
  • Source Tracking
  • Lead Generation
  • Opportunity Management

Salesforce Marketing Cloud Account Engagement Pricing

Pricing Type

  • Pricing Type Flat Rate

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • Monthly Payment Monthly Payment
Pricing Page   Demo Page  

Plans & Packages

Marketing Cloud Engagement

$1250 Per Month

Salesforce Marketing Cloud Account Engagement FAQ's

  • No, Salesforce Marketing Cloud Account Engagement does not offer a free version.

  • No, Salesforce Marketing Cloud Account Engagement does not offer any free trial.

  • No, Credit Card details are not required for the Salesforce Marketing Cloud Account Engagement trial.

  • Salesforce Marketing Cloud Account Engagement offers the following pricing plans & packages:

    Starting Plan:

    $1250 Per Month

  • Salesforce Marketing Cloud Account Engagement supports the following payment frequencies:

    • Monthly Payment

  • Yes, Salesforce Marketing Cloud Account Engagement offers an API.

  • Salesforce Marketing Cloud Account Engagement offers support with the following options:
    • Email , Phone , Chat , Knowledge Base

  • Salesforce Marketing Cloud Account Engagement offers training with the following options:
    • In-person , Webinar , Documentation

  • Salesforce Marketing Cloud Account Engagement supports the following languages:
    • English

  • Following are the typical users of the Salesforce Marketing Cloud Account Engagement:
    • Self-Employed , Small-Business , Midsize-Business , Large-Enterprise-Business

  • Salesforce Marketing Cloud Account Engagement supports the following deployment:
    • Cloud Hosted

  • Salesforce Marketing Cloud Account Engagement supports the following devices and operating systems:
    • Web-Based , Android