Top 10 Best Mortgage CRM Software 2023 (Free & Paid)

The loan CRM software is an application that makes loan processing easy. It comprises all the customers' records for further investigation to keep them safe, which you can easily retrieve with the help of the software. The loan has different categories, and a mortgage loan is one of them. The mortgage loan officers prefer the best mortgage CRM software for loan officers that helps in realtor follow-up, closing deals, automating marketing efforts, centralizing all interactions with existing clients, and coordinating with the leads and prospects. In addition to these benefits, the CRM software for mortgage loan officers would allow industry-specific application & customization to take place, which creates trust among the mortgage loan borrowers to avail funds for buying a house or a property. If you are looking for a mortgage CRM, surf for a list of top mortgage CRM software for brokers and lenders to pick the most feasible offer.


Our Score98/100
  • Pipedrive
  • United Kingdom
  • $14.90/month/user
  • Yes

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Our Score98/100
  • Streak
  • United States
  • Not provided by vendor
  • Yes

Visit Website

Our Score98/100
  • Top of Mind
  • United States
  • Not provided by vendor
  • No

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What are the Best Mortgage CRM Software for Brokers and Lenders?

» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.

List of Top Mortgage CRM Software for Brokers, Lenders and Loan Officers


1. Pipedrive – All-in-one Sales and CRM Software for Mortgage Brokers

Our Score 98/100

About Pipedrive: Pipedrive is the best CRM software for any sized business. With a clear dashboard, easy-to-use features, and an expansive library of integrations with other apps, it’s the perfect CRM for anyone who wants to be more productive with their business strategies. Pipedrive provides the easiest way to manage your business and customer relationships. With its intuitive interface, advanced filtering tools, and powerful reporting capabilities, this CRM eliminates a lot of the hassles that come with keeping up with current opportunities.

Pipedrive Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“Using Pipedrive’s CRM is one of the best decisions we’ve ever made. We’ve seen our annual revenue explode, and the outlook just keeps getting sunnier” – Mitchell Workman

Pipedrive Reviews


United Kingdom

501 – 1000





2480+ Reviews


1570+ Reviews

Streak - Best Mortgage CRM Software

2. Streak – Keep your pipeline moving

Our Score 98/100

About Streak: Streak is one of the best CRM solutions and solves most of your shortcomings through its features, an in-built software that offers full statistics, mobile support, and customer insights. The software works fast and can be customized to meet your business needs. In addition to its basic features, Streak also offers a number of advanced features that help to keep track of leads, appointments, and note-taking. The software also helps you to improve sales through smart call routing.

Streak Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“Extremely easy to use and powerful. Having the CRM as part of gmail saves a ton of time. Only problem I have is that within my 2 months of using Streak there were already 2 downtimes.” – Lior Zichron

Streak Reviews


United States

11 – 50


Not provided by vendor



420+ Reviews


190+ Reviews

SureFire CRM - Best Mortgage CRM Software for Loan Officers

3. SureFire CRM – Top Rated Mortgage Marketing Engine

Our Score 98/100

About SureFire CRM: This mortgage CRM software helps professionals in the mortgage field to win new businesses, and also earn the right to such referral businesses. This software helps the professionals in maintaining and strengthening the connections or relationships with the borrowers, agents, recruiters, and real estate agents, through intuitive, award-winning content, and set & forget workflows. This software also makes the distribution of leads, nurturing them to apply, educating, and informing them through an application. This also includes the application process and funding process by providing Omni channel outreach.

SureFire CRM Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“Mortgage lenders are all about building relationships with their referral sources and their clients, though some of those folks may not realize it! Poor past experiences in mortgage lending leave clients thinking their lender is just another [SENSITIVE CONTENT HIDDEN], not a trusted resource, for life. Surefire makes a significant difference to our loan officers in building long-term relationships.” – Ann P.

SureFire CRM Reviews

Top of Mind

United States

51 – 200


Not provided by vendor



40+ Reviews


10+ Reviews

Whiteboard CRM - Best Mortgage CRM Software for Brokers and Lenders

4. Whiteboard CRM – Top CRM software for Mortgage Brokers & Professionals

Our Score 97/100

About Whiteboard CRM: Being a part of daily AI, this mortgage CRM software helps in communicating with borrowers and partners on a real-time basis. The call prompting feature and call scripting feature of this software helps in guiding the experience of the consumers with the help of the lead’s information. It also helps in managing pipelines and also specified sequences of pipelines. Updating of lists has also been made more simple and more automated in loan status and also involves milestone updates.

Whiteboard CRM Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“Whiteboard is amazing. Clients noticed the communication with little to no work on my end. I had several CRMs but Whiteboard is special because it’s almost automatic. It’s the easiest to set up an has helped me experience a 300% increase.” – Dominic Dangora

Whiteboard CRM Reviews

Whiteboard Technology

United States

11 – 50


Not provided by vendor



09+ Reviews


07+ Reviews

Shape - Best Mortgage CRM Software

5. Shape – Power your CRM in one mortgage platform

Our Score 97/100

About Shape: Shape is one of the best mortgage CRM software that tackles everything related to mortgage marketing, pre-loan phase to post-close. Features include capturing and scoring leads, automated loan updates, built-in click-to-call dialer, any-device accessibility, SMS and MMS campaigns, borrower and partner portal, etc. it is also compatible for small businesses, call centers, solar, HR and recruiting sectors and more.

Shape CRM Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“The software came with everything already built into it or it was just a click to connect what we wanted in the integration dashboard.” – Genevieve J. Legal Associate

Shape Reviews

Shape Software

United States

51 – 200


$99.00 /month /user



30+ Reviews


40+ Reviews

BNTouch - Best Mortgage CRM Software System

6. BNTouch Mortgage CRM – A Mortgage CRM For Any Size Office

Our Score 97/100

About BNTouch Mortgage CRM: BNtouch Mortgage CRM Software keeps real estate professionals connected with clients, buyers, contractors, and leads, via SMS, emails, and campaigns. The CRM tracks the progress of each member while giving you a holistic view of what your team is doing. Their marketing module helps you engage with borrowers through the entire sales process – from Lead to Funded and back to Lead.

BNTouch Mortgage CRM Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“This CRM allows customization of groups to place all sorts of relationships including vendors, realtors, and borrowers alike! The marketing campaigns are easy to set up and use and can be tailored to each individual if wanted.” – James Taylor

BNTouch Mortgage CRM Reviews


United States

11 – 50


$148.00 /month



30+ Reviews


20+ Reviews

HubSpot CRM - Best Mortgage CRM Software

7. HubSpot CRM – Best Mortgage Broker CRM Software

Our Score 97/100

About HubSpot CRM: HubSpot CRM is a software application that primarily focuses on managing your business’s online presence and online marketing practices. The HubSpot CRM software is the backbone of every company’s website; it allows for managing and monitoring web traffic, tracking analytics, creating content for social media, and measuring success. Having access to HubSpot CRM can give you more insight into your customer’s behavior and customer relationship, which ultimately can help improve your company’s bottom line.

HubSpot CRM Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“One of the most dangerous things a software company can do is remain static, HubSpot does a great job of listening to its customers and keeping up with the shifting world of technology. It’s a trustworthy platform that will keep pace with whatever the future brings.” – Haley Irwin

HubSpot CRM Reviews


United States

1001 – 5000


Not provided by vendor



3400+ Reviews


9500+ Reviews

Keap - Best Mortgage CRM Software for Lenders

8. Keap – Best mortgage CRM software for brokers and lenders

Our Score 96/100

About Keap: Keap CRM is a professional cloud-based CRM and contact management software that is easy to use and manage. It is simple to use, yet powerful enough to be used in bigger companies and large enterprises. Keap CRM has been primarily designed for small businesses but can also be used by medium or large companies. Its features include task management, scheduler, security logins, time tracking, sales pipeline management, customer care automation with support ticketing, and SMS/phone call recording.

Keap Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“We looked at our business model, we were able to hire our first business coach, and Keap gave us enough breathing room to identify the bottlenecks in our production and sales systems. Ultimately, ALL the success has enjoyed comes back to my decision to purchase Keap in 2014.” – Jamie Gilleland

Keap Reviews


United States

201 – 500


$59.00 /month



1100+ Reviews


1400+ Reviews

Unify - Top Mortgage CRM Software

9. Unify – Grow Loan Volume with the Right Mortgage Software

Our Score 96/100

About Unify: A well-known mortgage CRM software with a mission to focus on the success of every client. Simplifying the procedures, automation of tasks, accelerating teamwork, and driving growth are what make this software more unique. Features of this Unify software include the rainmaker selling process for the acceleration of leads. Also, the software has its certification from SOC II Type II and also from Experian EIIPA 3 which reflects that it carries high security and compliance. LOS and POS integration systems are also of major advantages.

Unify Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“As a first-time user of Unify, I was overwhelmed with the amount of tools and resources that are available on the system. Earl’s training session was informative, educational, timely, and FUN! He was great in translating the different tools and resources in a way that will best benefit the Loan Officers that are using the platform. I am already looking forward to jumping on another training session with Earl and will look forward to continue diving into Unify as a whole!” – Kristina Crowley

Unify Reviews

Cross Media

United States

11 – 50


Not provided by vendor



00+ Reviews


03+ Reviews

EngageBay - Best Mortgage CRM Software

10. EngageBay – Free mortgage CRM with marketing, sales, and service automation

Our Score 96/100

About EngageBay: EngageBay CRM lets you create and customize customer records, set up standard operations for ongoing engagements, and track the performance of any meeting. The CRM system also helps you future-proof your business by integrating with other platforms. EngageBay CRM offers a comprehensive solution to your customer relationship management needs. It allows marketers to focus on the customers they want while ensuring all relevant information from their own company is collected, stored, and organized in one place.

EngageBay Features: Loan Pipeline Management, Referral Partner Marketing, Mortgage Event Alerts, Regulation Compliance, Contact Management, Lead Capture, Lead Conversion Tracking, Task Management, Email Management, Campaign Management, Reporting & Analytics

“EngageBay has everything I need when it comes to managing customer relations and sales activities. The features I most frequently use are automation for sending emails, managing sales, and marketing automation. Plus, having a built-in live chat and help desk tool makes it really easy to engage with customers.” – Hongkiat Lim

EngageBay Reviews


United States

11 – 50


Not provided by vendor



300+ Reviews


150+ Reviews

Mortgage CRM Software Buyer’s Guide

» What is mortgage CRM software?

Mortgage CRM software is a crucial part of the overall mortgage process. This type of software automates most of the management and administration of your mortgage business. It helps you organize, market, and sell mortgages from start to finish. Top mortgage CRM software is affordable and easy to use. It can save you time and money throughout the entire mortgage process. Suppose your business manages client information, marketing, and selling mortgages, or even effectively manages your contacts and tasks, in that case, it's time to check out mortgage CRM software for your loan officers.

CRM stands for customer relationship management. You can use these systems to manage clients, leads, and even tasks related to your mortgage business. The data contained in a mortgage CRM system is invaluable and can help you streamline business processes, increase sales and decrease costs. If your business involves servicing clients, selling mortgages, or all of the above, then you need to find a mortgage CRM system to help you organize and manage your clients, leads, and tasks. The best CRM systems enable you to find people and automate processes. They allow you to control your time and maximize productivity. Because most financial institutions require mortgage brokers or lenders to use a specific CRM software program, you need to find one that meets these requirements—confused about how an average CRM differs from Mortgage CRM?

» What Makes A Mortgage CRM Different From a General CRM?

If you're a mortgage company that relies on customer interactions to generate leads and conversions, then a mortgage CRM system is your best bet. A mortgage CRM software specializes in customer data; it's designed specifically for the needs of the industry, where you have to keep track of complex data like rate adjustments, property taxes, and more. It also provides automated notifications that will update clients with crucial information as it becomes available.

On the other hand, if you're looking for a comprehensive system that fits most industries, then using available CRM software may be best for your company. The benefits of a functional CRM include the ability to collect and retain a large amount of data from multiple sources, real-time information, competitive pricing, and more.

Here’s how a mortgage CRM can be different from a general CRM

    • The Mortgage Customer Is Different from the General Customer

The first difference between these two types of CRMs is that mortgage clients differ from other customers. A mortgage client is more likely to have complex personal needs that require customization and automation. Mortgage clients expect their records to be accurate, stable, and well-managed. Their data is often sensitive, like with sensitive credit or information about existing or potential homeownership. We want to ensure that information about mortgage clients is accurate and secure, with high levels of security built into each record.

  • The Mortgage Data Is Different from the General Data

The second difference between these two types of CRMs is that mortgage data differs from general data. Mortgage records are often more complex, fragmented, and have different rules. We need to capture the information quickly and accurately, so we usually have a shorter time-to-value for each interaction. Data quality must also be high — we don't want a feedback loop where customer service tickets are due to customer inconvenience caused by inaccurate data.

Two main categories of information are part of the complex mortgage data: new applicant and existing customer data. For example, collecting information about current and previous home loans and property taxes can be problematic. We need to be able to facilitate customization based on state requirements, check boxes for specific items, and be able to capture all the different ways customers prefer or need their data formatted. This is why mortgage CRM software is usually more complex than a general CRM. Let us examine why CRM software is necessary for a Mortgage broker.

» How important is a CRM Software for Mortgage Brokers?

As a mortgage broker, you might be receiving leads from different channels. Some of them might be from your website, others through referrals, and then there are some leads you get through email and phone calls. Though all these leads come about in different ways, one thing that is common in all the channels is that they are all the result of investing effort by your company. Thereby, even if they come through various channels, they still represent the same effort on your behalf and should be tracked using a central software system, CRM software for mortgage brokers. And the best way to do this is to use a Mortgage CRM software tailored for your business and has all the tools you'll need.

A mortgage broker's system can help it stay ahead of its competitors by letting them access everything in one place, thus reducing time spent reaching out to customers and keeping them updated on their progress. This is the most crucial feature in mortgage CRM software. Cultivating relationships with clients is key to getting new business and creating a reputation for the company in the market. Therefore, keeping them updated about your performance and tracking new leads that come into contact with your company is good.

» Standard Features of Mortgage CRM Software

Here are some standard features that a mortgage CRM software must have:

› Loan Pipeline Management

If you are in the real estate or loans business, then a mortgage application CRM software acts as your central hub. This software is used to manage many different loan processes, such as credit monitoring and underwriting approvals. It also serves as a central repository for all paperwork associated with your loan process, including decisions and extensions. Mortgage CRM software for loan officers will have this feature.

› Mortgage Event Alerts

The lending CRM software will alert you when the status of any file changes through email or telephone text message, which can be very useful for productivity! In addition, it will track all events, such as funding, disbursement, pre-approval, etc.

› Referral Partner Marketing

Many referral service providers use loan CRM software to manage and share their customer database with their referral partners. These tools allow easy access to information on potential customers interested in your services and will enable you to follow up quickly with these leads and generate more business!

› Regulation Compliance

Nearly every state has its own set of rules and regulations governing mortgage lending practices. A mortgage CRM software can help you comply with these rules and regulations by keeping track of all the necessary documentation, forms, and data. In addition, it will provide a history of when all relevant documents were filed, who they were delivered to, etc.

› Social Media Automation

Social media has become a part of modern marketing and other forms of communication, so taking advantage of it is crucial to your business. A mortgage CRM software will automatically send out different content to different social media outlets on your behalf and allow tracking and monitoring of all these different types of content.

› Video Marketing

Online video marketing is one of the best ways to get your products in front of people interested in buying them! There are many ways people can make free videos on YouTube and similar sites, which have been shown to have a great reach in terms of conversion rates.

› Auto-Lead Distribution

The best mortgage CRM software will use AI to recommend people you should follow or prefer based on their previous purchase history, social network profiles, or website browsing habits. You will then be able to interact with these people in some way and then pass along information about your services and products.

› Automated Email Marketing

Email marketing is a type of marketing that uses email to communicate with potential customers and generate sales while saving time and money. A top mortgage CRM software will allow you to create a list of contacts, automatically send an email newsletter with relevant content to those people, then keep track of the results of this campaign through statistics tracking.

› Proactive Call Prompts

A mortgage CRM software will calculate your most profitable calls based on specific variables. This will then prompt you to make sure calls or follow up with certain people based on your goal at certain times.

› Team Collaboration

CRM is used by many businesses across the world today and will be a crucial element in how you run your business. A top mortgage CRM software can be a great way to manage people within your company, set goals, track results and keep everyone on the same page.

› 3rd Party Integration

CRM is a very feature-rich type of software, allowing you to work with 3rd party vendors that can help your business grow on an ongoing basis. The best Mortgage CRM software will make it much easier to communicate with vendors and integrate these services into your daily programs.

» Benefits of mortgage CRM software

Mortgage marketing is challenging, with hundreds of leads to process and numerous decisions to make about them. Keeping track of all this information can be difficult and time-consuming, which is why many professionals use mortgage CRM software. Here are some benefits of using Loan CRM software

› Gathering initial data and management:

When using mortgage CRM software, one of the first things is to gather this initial data. This may include a lead's contact information, such as their name and phone number, but it can also be other things that are vital to helping you decide what your options are for each customer. The information entered into mortgage CRM software about these customers is critical in letting companies know where they stand so they can make important decisions about handling them.

› Determining customer needs:

Once you've gathered the initial data, it's time to get to know your customers. This means determining their current needs and the changes they would need if they were looking for a new mortgage. You can then make necessary changes to your marketing efforts and your offers to determine just how much of a difference is called for.

› Maintaining accurate records:

Many clients want their information tracked accurately and frequently, which is why many people use mortgage CRM software. In this software, every record made about a client is saved, updated, and recorded in a database. This lets you access all of this information about the client and allows for accurate tracking.

› Targeted marketing:

Once you've determined your customers' needs and can track their information routine, finding out where they are in their mortgage process becomes easy. You can then focus on offering them what they want and need before they start looking for other options.

› Personalized Customer Interaction:

We know that when people are happy, they make more money, so offering this type of personal service can be crucial in getting people to stay with you. Customers like having their own time and being treated as people rather than just being a number or a name on a document. Using mortgage CRM software can help your clients get what they want without any competition and without losing money on sales.

› Enhanced workflow:

When you're using mortgage CRM software, you'll have access to your client's information at all times, and you'll be able to make adjustments as needed. You can make changes to update clients repeatedly, discuss requests, adjust offers, and more in the software.

› The ability to tailor programs:

This flexibility allows your business to create and implement the correct marketing program without worrying about each person's needs. You'll be able to go into a specific area to find out what's been working best and precisely what is being done so that you can tweak it at any time.

» How much does a mortgage CRM software cost?

If you're a mortgage lender, then the effectiveness of your business is likely reliant on how accurately your team tracks and stores client data. Why? Accuracy directly impacts every element of a mortgage lending business operations, from compliance to customer service. Best mortgage CRM systems can help you keep all this information at your fingertips and eliminate the risk that critical information falls through the cracks.

But not all solutions are created equal — some are expensive and offer little return on investment; others have higher monthly fees but provide more features that make it easier to manage data, especially if you have a large team or work in an industry with strict regulatory compliance needs.

Depending on factors such as your industry, the size of your business, and how many people you employ, you should consider what you're looking for and what features are most important. Many lenders are looking to boost their data storage capabilities. So, how much does a mortgage CRM software cost? The answer depends on your specific needs. Many businesses are willing to pay more for a quality system that meets their unique requirements, even if they pay more each month. On average, companies spend between $500 and $2,000 on Mortgage CRM solutions.

» How to choose the best mortgage CRM software?

Do you need to switch your current mortgage CRM software but don't know which one is best for you? You're not alone. In the past, many people have been frustrated with switching their mortgage software because of poor results, which cost them a lot of time and money in the search process.

There are three things you should consider before switching your current mortgage software

› Research

Before switching to mortgage CRM software, research is the first thing you should do. You need to know why and how your current software fails and if your new one can end these failures. The only way to decide how successful a new mortgage CRM software is by researching on the internet and asking experienced people from either the business or finance sector. If you want something quick, we suggest Google and Yahoo. You will most likely be able to find many reviews on the internet that tell you all about different aspects of a CRM system.

› Customization

Do you want customized CRM software or one that is only designed to help you with your own mortgage business? It would help if you asked these questions because only customized CRM software will give you what you need. A personalized CRM system also requires a lot of time to develop, making it more expensive than one that is not customizable. If you choose this option, ensure that your developer has enough time and resources to start from scratch and build your custom mortgage CRM software.

› Price

Price is the third factor to consider when choosing the right mortgage CRM software. Before you start your search, make sure you have an upper-limit budget in mind. If you go over your budget, it can strain your business's profit, and you will have to deal with that for a few years until the system pays for itself. If you have a small budget, we suggest choosing off-the-shelf CRM software because custom software can be very costly.

After researching and choosing, it is time to choose between hosted or installed

› Hosted mortgage CRM software

Hosted versions are probably what most companies choose nowadays. They are easy to install and simple to use. All that is required is an internet connection, and you are ready to go. There is also no need to worry about backups even if the system crashes. This software can be installed anywhere, on your computer or a cloud storage system. You will have to pay monthly or yearly hosting fees with a hosted version. This can be very costly, especially when you are in business for yourself because the expense of your mortgage CRM software is not an expense that is tax deductible.

› Installed mortgage CRM software

With an installed system, you will have to deal with consultants and IT specialists. They will help you get started in choosing the right sort of hardware and training your staff on how to work with it. You can select the software from a competitor and save a lot of money by paying a small fee.

If you choose to install your mortgage CRM software, make sure that the company installing your system can do this. Hiring your IT staff or consultants to run this system is expensive and time-consuming because most of them have to learn on the job. If you want to save money, choose another option if your door-to-door sales colleagues are not helpful in choosing the best mortgage CRM system for all your employees.

» Conclusion

Mortgage CRM software helps you organize, manage, automate and sell your business. Automation means that the software does all the work for you; it saves you time by reducing the administrative workload. Mortgage CRM systems can help you automate repetitive tasks that add unnecessary burdens to your business. It optimizes your time, staff, and overall bottom line. You'll find that a small investment in a mortgage CRM system can save thousands of dollars in lost productivity and lost sales.