CRM software for e-commerce is a system designed to help e-commerce businesses manage the customers' contact information, like purchase history, behavior, and other analytics data related to e-commerce. The best eCommerce CRM software is the one that specifically meets the unique needs of the online stores that enable them to understand customers better to retain them. The tools in CRM software directly integrate with various eCommerce CRM platforms for capturing and storing customer data for future analysis in the upcoming marketing campaigns. The eCommerce CRM system enables you to prospect and attract new buyers. It also provides you with relevant information about the existing customers to have loyal customers. Also, the CRM software leads better understanding of a customer’s buying particulars and reduces your customer management costs. If you are seeking further assistance, surf for a list of top CRM software for eCommerce businesses now!
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Best eCommerce CRM Software | CRM Software for eCommerce Reviews
1. Pipedrive – Build excellent customer relationships with Pipedrive’s CRM Software
About Pipedrive: Pipedrive is the best CRM software for any sized business. With a clear dashboard, easy-to-use features, and an expansive library of integrations with other apps, it’s the perfect CRM for anyone who wants to be more productive with their business strategies. Pipedrive provides the easiest way to manage your business and customer relationships. With its intuitive interface, advanced filtering tools, and powerful reporting capabilities, this CRM eliminates a lot of the hassles that come with keeping up with current opportunities.
Pipedrive Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“Using Pipedrive’s CRM is one of the best decisions we’ve ever made. We’ve seen our annual revenue explode, and the outlook just keeps getting sunnier” – Mitchell Workman
501 – 1000
2. Salesforce Commerce Cloud – Maximize revenue & make customer magic
About Salesforce Commerce Cloud: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.
Salesforce Commerce Cloud Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino
Not provided by vendor
3. Zoho CRM – Top-rated Sales CRM Software by Customers
About Zoho CRM: Zoho CRM is a cloud-based platform that helps you organize your business and track your projects. It comes with a variety of features; this CRM has made it possible for anyone, regardless of their experience or level in their field, to manage their business effectively without having to worry about anything else. Zoho CRM offers numerous features to manage sales and business where you can find process management, sales enablement, sales forecasting, marketing automation, customization, team collaboration, etc.
Zoho CRM Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“With Zoho CRM, we experienced a 65% increase in our sales pipeline. We also managed to reduce our lead to real prospect time by 60%, which is huge. I would definitely recommend Zoho CRM to companies that are experiencing complexity with sales and marketing and witnessing rapid growth.” – K.C Watson
5001 – 10000
Not provided by vendor
4. HubSpot CRM – Free CRM Software With Something for Everyone
About HubSpot CRM: HubSpot CRM is a software application that primarily focuses on managing your business’s online presence and online marketing practices. The HubSpot CRM software is the backbone of every company’s website; it allows for managing and monitoring web traffic, tracking analytics, creating content for social media, and measuring success. Having access to HubSpot CRM can give you more insight into your customer’s behavior and customer relationship, which ultimately can help improve your company’s bottom line.
HubSpot CRM Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“One of the most dangerous things a software company can do is remain static, HubSpot does a great job of listening to its customers and keeping up with the shifting world of technology. It’s a trustworthy platform that will keep pace with whatever the future brings.” – Haley Irwin
1001 – 5000
Not provided by vendor
5. Creatio – Best eCommerce CRM solution for marketing, sales and service automation
About Creatio: Creatio CRM is a cloud-based customer relationship management software for small businesses. This program allows users to manage their business and customer relations using their private domain. It uses an intuitive, easy-to-use interface which makes it easy for new users to learn how to use the platform without difficulty. Being made available on a monthly subscription basis, this software is accessible at any time, whether you’re at work or home. For those who are equally interested in using the system daily, there are also several add-ons that can be purchased that offer paid features such as phone support and more features.
Creatio Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“With Creatio, we consolidated all customer data, tuned lead and opportunity management using business rule capabilities, and streamlined the sales process.” – Jana Sergejenko
501 – 1000
6. Freshmarketer – Best Ecommerce CRM software
About Freshmarketer: Freshmarketer is a web-based CRM for small to mid-sized businesses to manage their businesses and increase their profits. It’s an essential yet highly effective tool for increasing sales and customer relations by keeping data in one central place. Freshmarketer’s most prominent feature is the ability to track leads from every channel – email, social media, and print advertisements – as well as call lists and contact management systems. Freshmarketer’s goal is to help you grow your business by enabling you to generate more leads through better marketing. They want to give you the tools to make your job easier, so they’re willing to do it for free.
Freshmarketer Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“With Freshworks’ e-commerce CRM, we can now deliver a personalized and delightful experience. Engaging our customers with context, turning visitors into sales, and keeping customers happy with exceptional customer support is helping our business grow.” – Dr. Renita Rajan
5001 – 10000
Not provided by vendor
7. Insightly – Unify Your eCommerce Business With the Leading CRM for eCommerce
About Insightly: Insightly CRM is a software solution for small and large businesses. Insightly CRM has plenty of features to help you manage your workflow and stay in touch with your customers. Insightly CRM is available for U.S. and Canada only. It is available in several languages, including English, French, German, Italian, Spanish, Dutch, and more. CRM system is designed for teams that want to manage their clients, leads, and contacts on the go. It’s a very flexible tool that can be adapted to different industries with its modules.
Insightly Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“Bridging the gap between sales and marketing has always been important to us, and Insightly makes it easy to facilitate open communication between departments. We are excited to continue to capitalize on the tools that we’ve never had before. The opportunities within Insightly are endless.” – Chris Reider
51 – 200
8. Bitrix24 – Fully Featured CRM For Ecommerce
About Bitrix24: Bitrix24 CRM is a web-based CRM software marketed as an all-inclusive solution that can be used by small and large enterprises. It can customize its interface to specific business needs. Bitrix24’s users have access to a suite of powerful CRM tools and other publishing and collaboration options for personal and business use. It features social media & email marketing technology that enables users to build trusting relationships and track their interactions.
Bitrix24 Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“Bitrix24 CRM is an excellent tool for improving interaction with your customers, as it includes instruments for creating reports and analyzing sales and marketing campaigns, so that you can gain a clear insight into your company’s results and know whether or not your efforts are paying off.” – Üwen Ergün
51 – 200
9. Wakeupsales CRM – CRM for eCommerce Business
About Wakeupsales CRM: An ecommerce CRM software that helps ecommerce businesses in staying one step ahead of the competition. This software reduces juggling between invoice apps and CRM and project applications. Additionally, it also manages the tasks straight from the account of CRM software. Understanding the consumers, figuring out the most valuable leads, and using real insights so that forecasting is good, are other benefits of the Wakeup Sales CRM software.
Wakeupsales CRM Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“Wakeupsales has a brilliant UI, which makes CRM work joyful. I liked the UI and it’s easy to work with. Wakeupsales has a plugin library that’s going to increase very soon, I’m sure. Great work. Keep it up.” – Taylan Toprak
11 – 50
10. Telagus – Best CRM for Ecommerce Businesses
About Telagus: Telagus helps you contact your customers directly through their phone numbers and email addresses, as well as manage marketing campaigns with built-in tools like email marketing templates and landing pages. Telagus CRM also offers integrations with online tools like Google Analytics so you can measure success by checking where your leads came from. It Integrates with your existing systems such as Salesforce and Google Analytics to maximize your efficiency and team collaboration. It builds effective email campaigns with built-in templates, form tracking, and customizable signup forms.
Telagus Features: Third-Party eCommerce Integration, Payment Processing Integration, Customer Journey Tracking, Multichannel Engagement, Contact Management, Customer Segmentation, Interaction Tracking, Forecasting, Email Marketing, Customer Support, Support Tracking, Lead Scoring, Social Media Integration, Social Media Marketing, Reporting & Analytics
“The degree of automation and control it gives in data management, project management and complex workflow is what makes Telagus a very powerful tool” – Farjad M.
11 – 50
eCommerce CRM Software Buyer’s Guide
» What Is Ecommerce CRM Software?
Ecommerce CRM software is a digital system that helps companies keep track of customer relationships. It often features analytics, marketing, and sales functions that work together to provide the necessary information for a company's E-commerce and direct-response marketing campaigns.
This software typically has reactive capabilities, providing immediate search capabilities that allow companies to see which ads resonate with their customers during particular times or weekdays vs. weekend days. The responsiveness of these systems enables a company to monitor how its advertising efforts affect overall sales numbers and campaign performance metrics.
However, the most exciting thing about these e-commerce CRM systems is the integration with other systems and services. For instance, an eCommerce CRM system may include a feature that automatically syncs with a company's website. It helps these E-commerce companies create their brand value from scratch through online resources, mainly social media platforms and online campaigns.
Businesses need to consider the cost factor when selecting these systems and the timeframe in which they will be helpful. It is also crucial for companies to understand if this software will fit into existing systems or whether existing data will be used to benefit from this software. So, we are here with a detailed Guide on the best e-commerce CRM software.
» Why does an Ecommerce company need CRM Software?
Ecommerce CRM software is necessary for any company looking to run a business online. Without proper CRM, an e-commerce company will fail to track customer interactions adequately and may not be able to identify the best customers. By using CRM software for e-commerce, marketers will be able to target specific demographics and offer appropriate content--and they'll also spend less time entering data manually into spreadsheets or, even worse, forgetting about important information altogether.
A CRM system for e-commerce is crucial for marketing its products and services. Besides business organizations, government organizations also use technology to manage their customers. The concept of CRM has been around since the year 1999. This has made CRM more accessible for many people to create and manage customer information efficiently.
Nowadays, many people across the globe are using it to keep track of everything related to customer data management. The CRM software for ecommerce must be comprehensive and handle all aspects of the business. Customers' expectations and needs are increasing daily, so companies must try to close the gap between them and customers. An e-commerce CRM software assists you in creating customer lists, managing customer activities and transactions, and cross-selling products with myriad other benefits.
» Standard Features of Ecommerce CRM Software
When selling products to the public, there is no better tool than e-commerce CRM software. Here are some basic features that define the best of this industry:
› Data tracking:
You need a CRM for an ecommerce business that tracks what customers do on the website, including where they come from, where they are going, and which products they have viewed. The software should then be able to send out emails and other marketing materials to a person's email box when they are most likely to respond.
› Contact management:
You need to keep track of who your leads are and what contact you've had with them — email or phone calls for it to be a viable CRM solution for you. CRM for e-commerce business shows you the history of a customer's interaction with your company and allows you to track their current needs via various fields you can fill in.
› Interaction tracking:
Ecommerce CRM software should also track interactions like contact requests or new customer ideas and internal team communication among your employees. This view helps businesses recognize if a salesperson avoids sure customers or if an employee ignores a specific client's needs.
› Customer segmentation:
The administrator can create customer segments on the platform and view stats for each one of them using charts and graphs. These charts or charts will show the number of leads that come in, the average amount of revenue generated per customer, and even the number of sales made per client.
As an e-commerce CRM software, it should have real-time statistics and analysis that allows you to quickly see where your sales are coming from, which products are selling the most, which marketing efforts are working best, etc. Analytical CRM for e-commerce comes with analytics tools that allow you to create ROI reports based on how your company operates, what products are sold, how well you communicate with customers, and much more.
› Email marketing:
An integrated email marketing module helps you to build customer relationships and deliver custom emails based on the needs of individual customers. You can automate email campaigns using the platform's pre-configured workflows and approvals.
› Automated customer experience:
Customers get an automated response from customer service and support with contextual messages customized to their needs. Get a faster resolution by using automatic email responses.
› Conversational commerce:
You can automatically respond to customer inquiries via chat or phone, allowing you to make a sale immediately rather than waiting for a response. You can also use conversational commerce to engage your customer base. The structure of your e-commerce webpage can be based on the conversations between your customer and yourself through email or chat queries.
› 360-Degree Customer View:
An e-commerce CRM system should allow you to access information within a single system and make your team aware of contact histories, recent interactions, insights, etc. Your group can use this data to proactively reach out to your customers instead of just reacting to their queries.
› Product recommendations:
Getting suitable product recommendations is vital for converting prospects into customers. A CRM for e-commerce businesses works on the same reasoning, enabling you to personalize product suggestions based on extensive data on customer preferences. Your customers will get relevant products, thus increasing the chances of purchasing goods from your site. Plus, even if a customer does not buy from your store, the fact that he was shown a relevant product means that you have increased the possibility of conversion in the future. Most CRM for e-commerce businesses use predictive analytics to offer customized product recommendations.
› Collaboration and Data Synchronization:
A centralized CRM tool for e-commerce will help your team work collaboratively and access data from a single system. A CRM is also a potential data sync mechanism with other marketing, sales, and support tools so that you can share client information among departments and allow for an integrated view in each case to get a 360-degree customer view.
› Lead Scoring:
Most companies don't know what their leads are worth or what a new customer is worth to the company. CRM tools for e-commerce must provide a way to track leads according to what they have done and how valuable they are to the company.
› Customer tracking:
The platform should be able to track every transaction a customer has ever made on your website for it to be considered an e-commerce CRM software.
› Social media integration:
CRM tools for e-commerce should integrate with social media platforms so that you can react to customer interests and even auto-post a post on your social accounts.
No one likes to wait for approval, especially regarding something as fundamental as placing an order online. An e-commerce CRM system should have built-in workflows, support, and management features to stay organized and top-notch in the market.
A chatbot is a conversational software application that simulates conversations with human users. It starts with a question followed by an automatic response or a dialogue between the user and the chatbot.
» Benefits of Ecommerce CRM software
Are you aware of the benefits of e-commerce CRM software for your business? Here are some insights on how this software will improve your team's efficiency and effectiveness and increase your website traffic.
› Increase Your Conversions
The use of e-commerce CRM software can help you understand what successful conversions are occurring at all times. Companies who use such software have an easy time creating a personalized experience that leads to more sales, higher revenue, and improved profitability.
› Improve Your Metrics
In addition to letting you know which conversion paths lead to success, these tools also offer valuable insights into your transactions as they happen 24/7. You can thus see which marketing campaigns are succeeding and adapting to changes in customer behavior.
› Real-time online collaboration
By using such software, team members can collaborate in real time. This means that the right messages get to the right people at the right time. You can thus see where there's a need for improvement and adjust accordingly.
› Track and analyze website traffic
Your online campaign goes directly to your customers because you'll be able to see exactly how many people are on your site, what pages they're seeing at any given time, and what products they've been looking at more often than others.
› Make better decisions
By understanding which marketing campaigns yield the most results and by being able to spot patterns of success or failure, you can make smarter decisions. Plus, you have the entire marketing picture in one place to know what's working and what isn't.
› Have a well-informed team
With access to all your website data from anywhere, your team can discuss issues anytime. You can thus streamline workflow and rework processes for better results.
› Track social activity
Social media is a powerful tool for reaching customers. Hence, tracking the details of campaigns on Facebook, Twitter, or Pinterest that successfully give you leads or sales is easy. The same goes for blog comments and websites related to your business' market niche.
› Segment your customers
Because e-commerce has evolved into a complex world, we need a platform that supports segmentation. The solution must enable users to create customized groups of customers who are the same in their profile but have unique preferences, needs, or behaviors
» How to choose an e-commerce CRM software
› Software-Only vs. Cloud
Cloud-based CRMs are gaining popularity because they allow businesses to access their data in real time, regardless of where they are located. In addition, cloud-based solutions provide flexibility, allowing you to access your system from anywhere with an internet connection. However, it's important to remember that cloud solutions are typically paid monthly, which can be costly over time.
CRMs can vary in price from a few hundred dollars to tens of thousands. Be sure that you communicate your budget to your sales team and let them know the software options you will be able to afford so they can make recommendations accordingly. You might also want to ask about the cost of customizing alerts and reports or future upgrades if your budget allows it.
Sales tools such as lead capture, pipeline management, email templates, social media integration, and dashboards can boost your sales team's productivity. If you are looking for software that will help you with lead tracking, forecasting, and forecasting analytics, then a CRM is the best place to start. However, you may be overpaying for features that don't work if you have no need or interest in those things. It's also important to remember that the more feature-rich CRMs can take more time to learn and use, potentially slowing down your team instead of helping them. CRM for an online store should at least have the features mentioned above.
CRM tools for e-commerce are generally reasonably easy to integrate with other software and systems. E-commerce CRM software solutions can be combined with customer service software, order routing, and customer information systems. Make sure that the CRM you choose is easily adaptable to integrate with your sales, customer service, and marketing software to save yourself the trouble of having separate tools that do the same thing.
An e-commerce CRM system is essential for every e-commerce company, regardless of size or age. An e-com company must have a CRM as it promotes lead generation and lead sales. However, choose the best customer relationship management for eCommerce so your company can run progressively. Also, if you are a startup, choose the best CRM for e-commerce because it initially helps build brand value and trust. These are the basics of every e-commerce business.