Pharmaceutical CRM systems are software for biotechnology and pharmaceuticals that support companies and sales professionals in performing automated sales activities, processes, and administrative responsibilities. The organizations that use pharma CRM softwareare pharmaceutical companies, clinics, hospitals, and healthcare centers, apart from the manufacturers, wholesalers, and retailers in the medical field. The pharmaceutical CRM software provides you with core features and exclusive benefits like management of contacts, tracking customer interactions, automated processes, redefined customer journeys, pharma mobile-CRM software, and insightful data-backed metrics. All these benefits enable the sales persons to respond and handle leads quickly. The software also promotes scheduled visits of physicians and other sales automation solutions that lead to customer engagement and sales closure. However, you must analyze your business requirements before choosing one CRM application from the list of top CRM software for pharmaceutical companies.
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Best Pharmaceutical CRM Systems | CRM Software for Pharmaceutical Industries Reviews
1. Salesforce CRM – Bring teams closer to patients and providers
About Salesforce CRM: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.
Salesforce CRM Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino
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2. Veeva – Life Sciences CRM – Reinvented for Sales and Medical.
About Veeva: Veeva CRM is a next-generation customer relationship management (CRM) system designed to help you deliver outstanding business outcomes by increasing your agility, enabling faster and more predictable time to market, and improving collaboration. Combining unparalleled design with industry-leading scalability, Veeva CRM provides the power to work smarter, faster, and better. Veeva CRM realizes the vision of an organization that is a single, unified customer-centric enterprise; where customer insight and business strategy are consistently aligned.
Veeva Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“To serve rare disease patients with high unmet medical needs, we need to be agile, data-driven, and efficient. With Veeva as our trusted partner, we accelerated launch readiness and equipped new sales, medical, and marketing teams with the digital tools they need — all with the speed and precision warranted by such an important milestone.” – Christopher Mutz
1001 – 5000
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3. Kapture – Best CRM for Pharmaceutical Companies
About Kapture: Kapture CRM is a time management and invoicing solution that helps businesses run smoothly. It includes email marketing, website creation, and project management to help users across industries increase their productivity. Kapture CRM’s website-creation tool allows users to build professional websites, with real-time analytics built in. It also includes a customizable invoicing system that provides customers with a streamlined experience. The platform includes a time-tracking feature that allows users to analyze which projects are costing them the most time.
Kapture Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“Choosing Kapture CRM has proven to be a real game-changer for us. We have experienced ease and convenience in lead management ever since we switched to Kapture for our internal needs. Scheduling appointments and following through on them has gotten a lot simpler now. We are truly grateful for a system that makes doing business seem highly effortless.” – Charles Williams
201 – 500
4. Vtiger CRM – Not just industry-centric but ‘industry essential’ solution suite
About Vtiger CRM: Vtiger CRM is a web app that integrates with web apps like Gmail, Outlook, and other tools to manage lead-based marketing campaigns. With Vtiger CRM, you can use your site’s content to create campaigns, build and maintain relationships with leads and customers through email or social media channels or integrate your site’s user database. Vtiger CRM is not just for large companies managing huge databases of leads or sales information. It also works well for small businesses that want to take their marketing efforts to the next level by building on what they already have in place on their website.
Vtiger CRM Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“We were looking for the best CRM on the market, we compared the capabilities and decided that Vtiger has the tools, characteristics, and features that we were looking for at an unexpectedly low cost per seat.” – Wilmer Oliveros
51 – 200
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5. Creatio – Low-Code CRM for Pharma Industry
About Creatio: Creatio CRM is a cloud-based customer relationship management software for small businesses. This program allows users to manage their business and customer relations using their private domain. It uses an intuitive, easy-to-use interface which makes it easy for new users to learn how to use the platform without difficulty. Being made available on a monthly subscription basis, this software is accessible at any time, whether you’re at work or home. For those who are equally interested in using the system daily, there are also several add-ons that can be purchased that offer paid features such as phone support and more features.
Creatio Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“With Creatio, we consolidated all customer data, tuned lead and opportunity management using business rule capabilities, and streamlined the sales process.” – Jana Sergejenko
501 – 1000
6. Zoho CRM – CRM for life sciences that helps you sell smarter, faster, and better
About Zoho CRM: Zoho CRM is a cloud-based platform that helps you organize your business and track your projects. It comes with a variety of features; this CRM has made it possible for anyone, regardless of their experience or level in their field, to manage their business effectively without having to worry about anything else. Zoho CRM offers numerous features to manage sales and business where you can find process management, sales enablement, sales forecasting, marketing automation, customization, team collaboration, etc.
Zoho CRM Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“With Zoho CRM, we experienced a 65% increase in our sales pipeline. We also managed to reduce our lead to real prospect time by 60%, which is huge. I would definitely recommend Zoho CRM to companies that are experiencing complexity with sales and marketing and witnessing rapid growth.” – K.C Watson
5001 – 10000
Not provided by vendor
7. CRMNEXT – Win the field battle with digital healthcare crm
About CRMNEXT: If there is a gap between your marketing strategies and sales, you must have to analyze them first to develop your business. Through CRMNEXT, you can easily find difficulties and resolve them efficiently. CRMNEXT is one of the best CRM systems in the market which helps you to develop a new rule for customer engagement. Improve your business process and find the crucial answers with the best CRM Solution in the market.
CRMNEXT Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“With CRMNEXT deployment, the Bank has created a digital customer experience and action platform leveraging the elasticity and resilience of the Cloud and through a robust API led integration with all customer touch points. We got a unified view of the customer across the lifecycle by incorporating the principle of a golden customer profile from lead/prospect to after sale service.” – Biswabrata Chakravorty
1001 – 5000
Not provided by vendor
8. Synergistix – CRM Solutions & Sample Accountability Services for Life Sciences
About Synergistix: Being a pharmaceutical CRM software, Synergistix has been one of the main reasons behind the success of life science organizations. This software helps the life science organization in building strong customer relationships and also maintaining huge sales teams with high efficiency. The product provides its commitments to quality in technical assistance and also makes engages with the users for addressing opportunities so that they could bring further improvement in their products and services. The core value of synergy to give respect helps it in fostering strong, and long-term relationships with its clients as well as with the employees.
Synergistix Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“After using several different CRM Systems for Life Sciences throughout my career, I have finally found a company that provides my sales force and management team with the functions they need.” – Rick Henson
51 – 200
Not provided by vendor
9. CompanyHub CRM – Best CRM for Pharmaceuticals
About CompanyHub CRM: A CompanyHub CRM is one of the best in the market today; it provides you with a 360° view of leads for efficient lead generation. Businesses can save time by scheduling emails, sending bulk emails, and using email templates easily. You can drag and drop tools, add conversations, automate day-to-day activities, generate reports, and manage your sales pipeline within the CompanyHub CRM. The best thing about CRM is that it can integrate with any third-party software. You can keep a track record of events, payments, projects, bookings, insurances, properties, and much more.
CompanyHub CRM Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“Simple Powerful Customizable CRM that Doesn’t Need a PhD. Customer service has been quick, courteous and helpful since day 1. Right out of the box, it’s super simple to set up and onboard. It’s field based, so you can customize it in an infinite number of way. I run 3 different companies and can differentiate each lead / contact in the the system according to the Project (my company) they are associated with.” – Howard O
11 – 50
10. SalesBabu CRM – Best CRM For Pharma Industry
About SalesBabu CRM: SalesBabu CRM software monitors and guides sales teams to reach perfection while managing everything related to leads, customers, and sales. With qualities like complete salesforce automation, flawless lead and sales tracking system, automated follow-ups, real-time information access through dashboards, studying competitor metrics, email and SMS campaigns, accurate analytics that show maximum revenue generation channel, and more, SalesBabu emerged as an efficient Pharmaceutical CRM software.
SalesBabu CRM Features: Medical Representative Management, Sample Tracking, Regulatory Compliance, Marketing Campaign Management, Mobile Device Support, Data Analysis, Contact management, Interaction Tracking, Workflow Automation, Field Force Management, Sales Process Management, Customer Support, Reporting and Analytics
“SalesBabu CRM has helped to automate and streamline most of our day-to-day activities and customer communications. Its user friendliness is what I like most. It never lets you miss any opportunity. Now we are proactive and stay in touch with our customers. Good Online support from Support team.” – Saurabh Kumar
SalesBabu Business Solutions
11 – 50
Pharmaceutical CRM Software Buyer’s Guide
» What is Pharmaceutical CRM Software?
Pharmaceutical CRM software is a company-wide platform for managing information about customers. It manages pharmaceutical companies' customer data, including their marketing and sales efforts, to help them better decide how to serve those customers' needs best.
Pharmaceutical CRM software aims to make it easier for pharmaceutical companies to anticipate and respond to customer needs by giving them a complete picture of the current status of all their relationships with each customer. This allows pharmaceutical companies to offer products that are not only relevant but also satisfying. Learning these tools can help provide insight into how this branch functions and is evolving in today's digital world.
The pharmaceutical industry is highly competitive, with thousands of small and large businesses worldwide; however, despite the significant challenges that companies within this sector face, there are also substantial opportunities for growth. This growing industry is an ideal environment for many pharmaceutical sales software providers, and they have taken advantage of this opportunity by creating innovative tools designed to meet the needs of these customers.
CRM for pharma companies is used by large multinationals and government entities, startups, and small businesses. One of the most in-demand areas of CRM software is for pharmaceutical companies. The pharmaceutical industry is highly diverse, with thousands of companies worldwide that are all unique. The industry has an impressive range of products from which to choose. This keeps the market constantly expanding and changing. In addition, while the needs of these members are generally not as extreme as those of some other industries, they have distinct needs that can be met specifically by using CRM for a medical device designed to meet those needs.
» Why does a Pharma company need CRM software?
Customer relationship management is vital in establishing and maintaining relationships with healthcare providers. CRM software for the pharmaceuticals industry has become an imperative component of nearly every business, not just marketing and advertising. With healthcare, it's necessary to find a way to establish patient relationships so that they'll become long-lasting members of your healthcare provider network.
One of the biggest challenges in the healthcare industry is building and maintaining a good relationship with those you do business with. This is especially difficult when building long-lasting relationships, given that most medical providers only focus on a particular area of practice rather than an entire group or organization.
The pharmaceutical industry is heavily regulated. As a result, every single aspect of their marketing, research, and sales must be carefully tracked and monitored to stay within the boundaries of legislation. That being said, in-house software applications are rarely up to the task because they aren't equipped with the necessary features. When you're dealing with healthcare providers, you have to be able to keep track of everything from marketing efforts to sales performance data.
It adds up fast, especially when your company is one of the biggest pharmaceutical companies in the world. And here, CRM systems for the pharmaceutical industry come into play. Let us look at some of the basic features a CRM for pharma companies must have
» Essential Features of a Pharmaceutical CRM Software
To best serve customers in the pharmaceutical industry, you need a specialized CRM for this niche. A pharmaceutical CRM software has to suit these requirements:
› Medical representative management
The purpose of CRM software for the pharmaceutical industry is to manage medical representatives. More than 80% of customers are physicians and will be used as the primary information source.
› Integrated customer base
From different industries to pharmaceutical companies, there are a large number of customer types. As a pharmaceutical CRM software, it has to integrate all those customers into one "unified" database and provide relevant news and product information. This can be achieved by integrating any database, such as knowledge bases, customer databases, email communication platforms, or other data sources, such as web pages or product catalogs.
› Automated market communication
The most efficient way to provide market information is through external data. For example, news feeds, press releases, product reviews, and other content can be considered market intelligence. Market intelligence can be collected through RSS feeds or specific XML queries. This will allow users to read this information in the CRM software without visiting multiple websites for essential information about the pharmaceutical industry.
› Sample tracking
Sample inventory must be tracked and managed within a pharma CRM software as it is an essential inventory asset for sales representatives requiring samples from headquarters before selling products to clients.
› Mobile device support
The pharmaceutical industry lives on the "go." That's why pharma CRM software should be available on mobile devices such as smartphones and tablets. This will allow sales representatives to access the system while they are visiting customers or out of the office to meet with a new customer, request samples or other data that headquarters can use, and more.
› Automated marketing campaigns
A pharmaceutical industry customer relationship management should provide a simple way for users to set up automated marketing campaigns to communicate with customers at specific times. Those marketing campaigns can be triggered based on criteria such as lead score, territory coverage, products sold, or even when a customer is added.
The pharmaceutical CRM system should provide analytics for a pharmaceutical company's sales and marketing department. Helpful information such as campaign effectiveness, top customers, lead sources, and other metrics will allow sales representatives to enhance their campaigns while allowing marketing specialists to analyze their market reach better.
› Regulatory compliance
As a pharmaceutical CRM software, it must comply with the industry's essential requirements. Pharmaceutical companies should have a system to follow sales representatives' activities and the status of samples that prospects or clients request. A regulatory management module is required to track what examples have been presented by sales representatives when they were provided and to whom they have been handed out.
A tool to provide the users of a pharmaceutical CRM system with all the reports they require to track their performance in sales and marketing, such as customer records, product orders sent, leads sent and closed.
› Contact management
The pharmaceutical industry has many contact types: customers, press, doctors, and suppliers. The best pharma CRM software should provide a way for those contacts to be tracked and archived into a centralized database that any user in the company can access.
› Interaction tracking
Each interaction and communication between the medical representatives and customers must be recorded within an online CRM software for the pharmaceutical industry. This can be important to track and measure the effectiveness of a specific campaign or strategy. For example, counting how many calls have been made and how effective they were with new customers instead of clients that have already been sold on your products.
It’s time to check out some major benefits of using CRM Software.
» Benefits of Using Pharma CRM Software
› Manage Their Client Contact
Pharmaceutical CRM software helps firms manage their client contact information efficiently. It provides a platform where clients' complaints are tracked, and new leads can be generated quickly.
› Streamline Workflows
It also offers cost-saving benefits by streamlining workflows, cutting expenses related to marketing campaigns, and improving customer experience. In this guide, we will explore some of the many benefits pharmaceutical companies stand to gain from implementing the best CRM for pharmacy.
› Better Organizations
In the pharmaceutical industry, any company must have an efficient management system. Pharmaceutical CRM Software goes a long way in helping startups or large established organizations with the management aspect of their operations. It allows organizations to keep track of their records and processes. It helps ensure that the organization can continue with its operations on time.
› Improve Customer Relationships
With the help of this best pharmaceutical CRM software, companies can manage their relationships with their clients in a better way. The software helps the people who come in contact with the company better understand what they are doing. It also allows them to communicate more effectively, ultimately leading to better customer relations.
› Improve Marketing Activities
This software helps pharmaceutical firms improve their marketing activities. You can use it as a platform to share your new products and services with your customers regularly for feedback purposes. It also helps you calculate the success rates of various marketing campaigns and reduce costs by eliminating the wastage of funds from your business operations.
› Reduce Frustration and Improve Customer Relations
The software helps the employees in the company to stay on top of processes and other matters related to business operations. It also allows people to communicate more effectively, ultimately leading to better employee relations with customers and clients.
› Increase Productivity
To increase productivity, pharmaceutical companies need a mechanism to manage their operations efficiently. Companies like drug makers must have an effective system to manage their business activities, such as maintaining records, processing documentation, and marketing campaigns, without much difficulty.
» What to consider while choosing a Pharma CRM Software?
One of the most critical decisions regarding managing sales is selecting the right software for your company. There are many market options, with some offering more features than others. What should you look for in software, and what should be kept in mind while making that selection? Here are some factors to consider before selecting any such application.
› Ease of use:
This is one of the most critical factors, as sales representatives will use this software on their day-to-day tasks and must be able to find their way through it quickly. The sales task is quite demanding, so the software must be intuitive and easy to use.
Ease of use also depends on how easily the CRM can integrate with your business's other applications, such as a sales forecasting application, email marketing tools, and others. Good software will be able to handle multiple integrations without any issues. So, if you already use specific applications in your company, check if they are compatible with the best pharmacy management software that you are considering or if there is an easy way to integrate them.
› Reporting options:
Following up with leads is one of the most important tasks for sales representatives, but judging those results can be difficult without appropriate reports. Good software will provide your company with reports with different options depending on the user. You can also choose whether or not you want to create custom reports and analyze the data that way.
Data security is significant for any organization. That is why you should always check if the software has adequate security measures, including encryption and authentication tools. Also, the software should be able to limit the access of certain users to specific parts of it so that confidential information cannot be accessed by those who are unauthorized to do so.
Your sales department can increase, and your needs may change due to that growth. So, you should make sure that your pharma CRM software is easy to adapt and can handle the increased volume of users.
Of course, good software costs money; but that does not mean it has the features you need. You should compare the features of several options and compare their costs to ensure that you are getting value for your money.
Commercially run pharmaceutical companies, and medical suppliers have been implementing CRM software for years. The software has helped them improve client retention rates, reduce marketing costs, increase sales, improve customer service and streamline operations across the board. Their clients are more likely to renew their business and even refer more patients to them. So, make sure you choose the best CRM software for your pharmaceutical company.