An insurance CRM is a solution that helps in enhancing the relationship with the clients of the insurance agents. A client is an essential asset for an insurance company, just like any other organization. The best CRM solution for insurance agents enables you to improve the bond between the agent and the client, increasing clients. It enables you to get all the leads, claims, and automated assignments. The same goes for the best CRM for health insurance agents. The difference between the insurance agents and the health insurance agents is that the former may deal with insurance like fire, motor, marine, home, travel, and life. At the same time, health insurance agents provide insurance policies related to human health. The benefits that you get from insurance CRM software are customer data management, secure customer data, tracking leads and renewal alerts, and insights in data analytics & reports. If you are seeking insurance or health insurance, get in touch with a list of top CRM systems for insurance brokers & companies.
- United Kingdom
- United States
- Not provided by vendor
- United States
- $30.00 /month
What are the Best CRM Software for Insurance Agents & Agencies 2023?
» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.
Best Insurance Agents CRM Software | Top CRM Software for Insurance Agents & Agencies 2023
1. Pipedrive – Best Insurance CRM software
About Pipedrive: Pipedrive is the best CRM software for any sized business. With a clear dashboard, easy-to-use features, and an expansive library of integrations with other apps, it’s the perfect CRM for anyone who wants to be more productive with their business strategies. Pipedrive provides the easiest way to manage your business and customer relationships. With its intuitive interface, advanced filtering tools, and powerful reporting capabilities, this CRM eliminates a lot of the hassles that come with keeping up with current opportunities.
Pipedrive Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“Using Pipedrive’s CRM is one of the best decisions we’ve ever made. We’ve seen our annual revenue explode, and the outlook just keeps getting sunnier” – Mitchell Workman
501 – 1000
2. Salesforce CRM – Top-notch Insurance CRM Software for customer’s dreams.
About Salesforce CRM: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.
Salesforce CRM Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino
Not provided by vendor
3. Act! – The Best CRM for Insurance Agents & Brokers
About Act!: Act! is one of the best CRM Software for marketing automation and is perfect for small and medium-sized companies. Through the ACT! CRM system, your business can quickly generate leads, enhance market efficiency, and improvise sales. The CRM has dozens of features, including customer management, sales pipeline management, activity management, etc. With the help of the ACT! CRM tool, your business can customize campaigns and reduce tedious tasks. ACT! provides flexibility to work and is one of the best CRM for attractive marketing.
Act! Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“”I wouldn’t consider any CRM supplier other than Act!. In our case, this system has been fine-tuned to create a whole range of interfaces between databases that used to operate separately in the past” – Ruurd Schut
51 – 200
4. monday.com – CRM software for insurance agents
About monday.com: monday.com offers businesses an opportunity to save money on the cost of a dedicated tech team and system administrators by building their own CRM system around their company’s existing services. monday.com markets itself as a fully customizable CRM platform, making it easy for business owners to build and expand their own businesses without having to invest in dedicated staff, or extreme computer skills. monday’s software is designed to be highly intuitive and user-friendly, making it possible for the average business owner to set up a system in one day.
monday.com Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“monday.com CRM has opened countless doors of opportunities that we never had before. We were able to customize the CRM on top of monday.com Work OS to fit the needs of our day-to-day activities.” – Kyle Dorman | Operations Manager at Ray White
1001 – 5000
Not provided by vendor
5. Zoho CRM – Best CRM System Software for Insurance Agents
About Zoho CRM: Zoho CRM is a cloud-based platform that helps you organize your business and track your projects. It comes with a variety of features; this CRM has made it possible for anyone, regardless of their experience or level in their field, to manage their business effectively without having to worry about anything else. Zoho CRM offers numerous features to manage sales and business where you can find process management, sales enablement, sales forecasting, marketing automation, customization, team collaboration, etc.
Zoho CRM Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“With Zoho CRM, we experienced a 65% increase in our sales pipeline. We also managed to reduce our lead to real prospect time by 60%, which is huge. I would definitely recommend Zoho CRM to companies that are experiencing complexity with sales and marketing and witnessing rapid growth.” – K.C Watson
5001 – 10000
Not provided by vendor
6. Freshsales – Best CRM for Insurance
About Freshsales: Freshsales CRM is a sales CRM designed to be used with Gmail and Google Calendar. It helps you keep in touch with your prospects and manage your meetings from Gmail. Freshsales CRM is integrated perfectly into Gmail, which means you can use all the features of Gmail without having to switch to an additional window or program when checking emails. You can also manage your contact details and create sales campaigns and reminders with the help of Gmail and Google Calendar.
Freshsales Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“As soon as we were given a demo of Freshsales, we knew it would resolve some of our most pressing sales challenges, to begin with. In fact, after a short set-up period and minimal training, we were able to hit the ground running from Day 1. And it hasn’t disappointed till today.” – Jean-Philippe Thiery
1001 – 5000
Not provided by vendor
7. Vtiger CRM – Best Vtiger CRM for Insurance Agents & Agencies
About Vtiger CRM: Vtiger CRM is a web app that integrates with web apps like Gmail, Outlook, and other tools to manage lead-based marketing campaigns. With Vtiger CRM, you can use your site’s content to create campaigns, build and maintain relationships with leads and customers through email or social media channels or integrate your site’s user database. Vtiger CRM is not just for large companies managing huge databases of leads or sales information. It also works well for small businesses that want to take their marketing efforts to the next level by building on what they already have in place on their website.
Vtiger CRM Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“We were looking for the best CRM on the market, we compared the capabilities and decided that Vtiger has the tools, characteristics, and features that we were looking for at an unexpectedly low cost per seat.” – Wilmer Oliveros
51 – 200
Not provided by vendor
8. SugarCRM – CRM for Insurance Professionals and Agencies
About SugarCRM: SugarCRM systems are available as a web-based application, on-premise solution or a cloud-based service. SugarCRM’s value comes from the combination of technology and personas that allow an organization to grow with their business processes. It provides organizations with all the tools they need to help them create, analyze and take action on customer data. It is open-source software that can help your organization effectively manage online and offline sales, marketing, customer service, social media interaction with customers, fulfillment, and service. It also helps in managing your staff as it can help you offer better benefits and rewards, automate tasks and automate communication with customers.
SugarCRM Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“Sugar allowed us to not only increase the number of accounts we were keeping track of, but also to maximize the amount of opportunities we go through.” – Trevor M.
501 – 1000
$49.00 /month /user
9. InsuredMine – The Best Way to Grow Your Insurance Agency
About InsuredMine: This CRM software is one of the most useful tools for insurance agents, who focus on growing their insurance company. This insurance CRM software establishes the AIDA sales pipeline, along with setting the goals of the management for the insurance agents. It also makes a perfect assembly through a line of collaboration by allocation of tasks and keeping a track of them. This software also carries a feature of accessing the policies and personal information of the clients of agents.
InsuredMine Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“We are working to expand into other markets and Insuredmine give us the capability to do that as well as double output for agents. InsuredMine allows us to put the processes in place so we can save time, automate and allow our go-to-market team to actually sell and not focus on repetitive tasks. I feel like I have a partner that’s a developer and a partner that listens and implements my feedback in a matter of days” – William “B.J.” Michaud
11 – 50
10. LeadSquared CRM – Increase new policy sales & renewals with Insurance CRM
About LeadSquared CRM: LeadSquared is a customer relationship management solution that helps businesses connect with potential or current customers. It allows users to send mass email and text messages, track emails, manage leads and contacts, create reports, pipeline analysis and more. LeadSquared also provides real-time data on conversion rates from leads to customers as well as other key metrics like revenue generated per lead source. Users can engage their prospects and update them on existing or new products or services. The LeadSquared app also allows users to take advantage of the mobile version which is available for both iOS and Android platforms.
LeadSquared CRM Features: Contact Management, Policy Tracking, Insurance Workflow Automation, Insurance Reporting Engine, Activity Tracking, Agent Management, Lead Management, Collaboration Tools, Referral Marketing, Email Marketing, Commission Management, Appointment Scheduling, Multipipeline Management, Task Management
“The LeadSquared platform is flexible, making the adoption and execution of your existing sales process very simple. We can effectively monitor sales follow-ups and track all offline and online activities. It is a very well thought out application and sometimes will surprise you in terms of the things it can deliver.” – Mrinal Mohit
1001 – 5000
Insurance CRM Software Buyer’s Guide
Being an Insurance Company, you must be looking for CRM software that helps you collect leads, track contact information, monitor risks, and incidents, and analyze the same. For agents, it is essential to be aware of the client's policies to plan their sales strategies accordingly. Therefore, you need a complete web-based CRM solution for your business with customizations in compliance with federal regulations. Thereby you can enter data about policies sold and automatically track the renewals. Here is a guide if you're looking for an insurance company CRM system explicitly built to manage your insurance business. But before that, let us understand, what is insurance CRM software?
» What is Insurance CRM Software?
Customer relationship management software is designed to simplify and automate tasks in a Business. These functions may include lead management, contact management, policy administration, billing, merchant invoicing, expense management, and cost allocation, among many other things. However, it does reduce human burden by automatically entering data, keeping records, and analyzing performances. Isn't that amazing?
Also, it promotes a paperless tomorrow where data can be stored in servers rather than in physical folders. Insurance agency CRM systems are a potent tool for increasing sales. In the insurance business, tracking and monitoring agents' completed targets and the sales generated is indispensable. A good CRM software can easily keep a record of the data.
The motive of having a CRM is to enhance the internal and external relations of a business, promote sales and have progressive goodwill. Therefore, choose the best CRM system for your company to improve your customer experience and convert your prospects into future clients. To select the best insurance CRM systems, it is necessary to have a better insight into the standard features of insurance CRM software.
» Standard Features of Insurance CRM Software
Insurance companies mustn't waste their time and money on less-quality services. Below are some excellent insurance CRM software features you must look for while choosing the best insurance systems.
› Insurance workflow automation
Insurance CRM systems are one of the most efficient tools in simplifying insurance processes and generating leads and sales. For example, in the case of lead generation, without requiring additional data entry, an online application will connect directly to a quotation engine, provide a rating, and then generate the actual policy.
› Policy Tracking
A policy tracking system tells you the due date of your premium, the expiry of the insurance policy, and other important details. Insurance CRM software can easily manage the type and nature of the policy, payment status, price, risk, management, and other essential aspects that might affect your insurance policy.
› Insurance reporting
Insurance reporting helps in identifying unexpected scenarios affecting your business. CRM software for insurance companies can help issue reports and analyze the companies, performance, sales, and policy data. All this can be used to make better decisions, plan campaigns, and understand risks. Therefore, we can say that it is one of the best mechanisms for analyzing and managing uncertainties in the insurance industry.
› E&O Protection
E&O protection is an essential tool for any business and can be expensive. Agents scan, store, communicate, view history, and other related documents related to clients efficiently with the help of insurance CRM software. It will record emails, messages, or any other communication. This helps and protects parties during E&O claims
Insurance company CRM systems should come with multiple third-party integration features. This will help insurance businesses rely on various tools to ease the interaction. In addition, integration helps in better performance, boosts productivity, and makes work more innovative. Therefore, if your company uses Zapier as a tool, your CRM should easily integrate into the workflow.
› Management and tracking
Management and activity tracking is one of the essential features of any insurance CRM system. It aims to monitor the performance of the agents or a team at large. At times, various CRM software come with a call tracking mechanism, which can be integrated into your mobile phones to generate and track leads.
It can also track systems, data, applications, networks, and browsing history. This maintains transparency among the employees and employers, making them more responsible in their day-to-day tasks. Also, decisions regarding ROI can be made by tracking agent activity and regularly analyzing new applications.
› Built-in texting
As per built texting, The CRM tool can automate emails and send them to a list of people. In addition, CRM software for insurance companies can integrate itself with various other texting platforms to send messages.
For an insurance agent, it is vital to manage their pipelines. Insurance CRM software helps quickly view and change channels to drive leads. For example, pipelines could include new leads, appointments, clients with quotes, and clients won. In addition, agents can easily categorize their data to send automated communications. Therefore, tracking, managing, and efficiently communicating through CRM servers is necessary.
› Referral Marketing
CRM for referral marketing should be included in your overall business plan. The primary purpose of insurance sourcing is to get people insured within the shortest time possible. Having a CRM to track these referrals helps you focus your efforts on the best class of referrals, those who have had a history or those that need coverage.
Working with the referral marketing team will help you make amendments to the CRM if required after the beginning stages for better efficiency and accuracy. Active outreach is one of the best ways to get more referrals. If you aren't a phone person, send out targeted emails and have activity on your social media accounts.
Now that we know the features let us hop on to its benefits.
» Benefits of CRM for Agents and Insurance companies
If you're wondering about the benefits of choosing the best CRM for insurance companies, then check out the points below:
› Improved workflow
With the help of an adequate insurance CRM system, all the processes are automated. As a result, employees can work on tasks of greater importance.
CRM software ensures high security while handling sensitive data of users and employees. Therefore, there is a 0% chance of data leaks and hacks. Apart from this, no individual can gain unauthorized system access to tamper data.
› Better insights
When a company uses a CRM tool, the tool generates regular reports on employee and company performance. Both parties can use all this data to create automated campaigns and plans.
› More commission
Having a CRM will create a sales pipeline that will quickly help you navigate and track all the leads. With the help of insurance automation campaigns, you can structure your conversation toward attracting prospects. This promotes building better relations with your clients at the early stages.
› Increase retention
If you're willing to enhance client retention rate, then it is recommended to have insurance CRM software for your company. This will help agencies communicate with clients for renewal before their insurance ends.
› Easy expansion
After your business grows, you can quickly look for expansion because CRM software is generally cloud-based, and a vendor sells the service. Therefore, no physical boundaries exist, and you can expand your business to heights.
» How to Choose the Best CRM for an Insurance Agency?
Are you looking for the best CRM system for an insurance agency? Let us help. We've compiled this handy guide to lead you through the process of finding and installing CRM software that's right for your company.
› Lead Generation Tools
Lead generation, or the process of gathering contact information and business requirements from potential customers, is as crucial to an insurance agency as it is to any other business. As a result, many systems offer lead generation features, such as:
This can be helpful for both your sales and marketing staff. For example, if a customer has recently purchased a policy, their information might be stored in your CRM system with the relevant contact details and file number. With this information, you can target potential clients with a customized message based on their specific needs. This will save time when reaching out to new customers.
Fast growth and expansion are expected among insurance agencies. It's essential to be able to add staff members and implement updates to your CRM system. CRM tools allow for the creation of more user accounts, more data storage space, and enhanced security.
Some CRM systems limit how and when you can access your information; however, you'll need to have an easy time accessing customer data to be a successful agency. This will allow your employees and agents to access the information they need when they need it. In addition, accessing data on any mobile device can help keep you and your team more productive.
› Ease of Use
Finally, look for CRM systems that are easy to use. Unfortunately, many companies choose a CRM system that is too complicated, which can increase your time spent on administrative tasks and reduce efficiency for both you and your team. Instead, look for systems: You and your employees can focus on what you do best: building relationships with your customers and closing more sales.
Plenty of CRM software helps you choose features. It gives you the power to customize your CRM software with a unique dashboard and other features. In addition, many CRM software companies offer more sophisticated alternatives via APIs if you require even more customization to personalize the product to your business. This allows programmers access to all technical specifications and coding for complete software customization.
› Impressive Dashboard
The CRM System dashboard is an elegant tool that allows you to visualize your most important data. It's instrumental because it can show you the current status of your top customers, provide an overview of when they're coming back, and provide you with the tools to build systems to improve customer service. That's what makes this CRM system so great; not only is its ability to make your business run better, but it also has fantastic tools that help grow your sales.
Pricing is another essential factor. Let us see how it is analyzed.
» How much does an Insurance CRM cost?
The cost of an insurance CRM can depend mainly on the size of your organization and the particular requirements you have. For example, some systems can interface with multiple carriers to simplify policy changes. Others offer seamless integration with legacy systems and vertical markets to help decrease inefficiencies. The timing and complexity of the project can also affect your costs. A more involved project may require more staff resources, thus increasing the final bill. More extensive coverage will require more questions to be answered, resulting in a higher underlying cost.
In general, the total cost of an insurance CRM can be broken into three components: software licensing fees, implementation fees, and support fees.
› Software Licensing Fees
These fees cover the essential cost of the system. The price will vary significantly based on several factors, such as how many users are allowed in your organization, what functions you need, and how complex they are.
› Implementation Fees
These fees cover the cost of customizing your application to fit your needs and how you will use it. This can include adding fields to tailor policies, setting up tax codes, billing foreign and domestic carriers, or any other changes you may want to make in addition to the basic configuration and features of the system.
› Support Fees
These fees cover the cost of providing support for the life of your system. This can include a phone line to receive calls from users, an email address to send alerts on issues, and an account monitored 24 hours per day with specialized support staff ready to help you resolve any problems.
It's time for you to know how we have short-listed these ten best CRM systems for insurance companies
» How We Evaluated the Best Insurance CRMs
We have ensured to compile the best insurance CRM software providing plenty of features and services. Most of this software has a sales pipeline, referral marketing, contact management, sales automation, and other features. We have analyzed these ten-software based on their pricing, features, usability, accessibility, and support.
Choosing the right insurance CRM software is necessary, but you must understand your business, requirements, and needs. Therefore, mapping out a strategy can help you answer all questions regarding your business. Next, you need to understand the objective of your business, the finances you're willing to invest in, and the size of your business. Then, you can easily choose the best CRM for insurance agencies after you draw insight into your business analytics.