10 Best Property Management CRM Software 2022 (Free & Paid)

Property management CRM systems is a customer relationship management software exclusively designed for the property owners and the managers, enabling them to build long-term relationships with the existing and prospective residents. The CRM also provides property owners with a centralized database for storing the data of all customers. Furthermore, it also facilitates you to view, update, and analyze data, which helps you to design different strategies for approaching customers. The best property management CRMs benefit prospective residents by reminding them to follow up on the clients, maintaining and organizing the database of all leads by their sales position in the sales funnel, automated emails and text messages, and personalizing your communications with your prospects, and promotes effective marketing and sales management. The well-researched list of top CRM software for the property management industry gives you a fair idea of which CRM would suit your business.

best-crm-for-property-management

» Our score is based on user satisfaction (reviews & ratings), social media buzz, online presence, and other relevant information. If your software is part of this list, use this badge on your website and social media to let your readers know about your success.

List of Top Property Management CRM Systems Reviews

Pipedrive-best-crm-logo

1. Pipedrive – Best Real Estate Sales CRM for Property Management

Our Score 98/100

About Pipedrive: Pipedrive is the best CRM software for any sized business. With a clear dashboard, easy-to-use features, and an expansive library of integrations with other apps, it’s the perfect CRM for anyone who wants to be more productive with their business strategies. Pipedrive provides the easiest way to manage your business and customer relationships. With its intuitive interface, advanced filtering tools, and powerful reporting capabilities, this CRM eliminates a lot of the hassles that come with keeping up with current opportunities.

Pipedrive Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“Using Pipedrive’s CRM is one of the best decisions we’ve ever made. We’ve seen our annual revenue explode, and the outlook just keeps getting sunnier” – Mitchell Workman

Pipedrive Reviews

Pipedrive

United Kingdom

501 – 1000

2010

$15.00 /month

Yes

4.5

2400+ Reviews

4.2

1500+ Reviews

Salesforce CRM - Best Property Management CRM Software

2. Salesforce CRM – Top Property Management CRM Software

Our Score 98/100

About Salesforce CRM: Salesforce CRM is a software company that offers cloud-based customer relationship management solutions for small, medium and large businesses. Salesforce CRM manages the company’s relationships with current customers as well as potential customers and partners. Salesforce offers a range of features including phone, email, chat, social media monitoring and enterprise content management. The solution is available in numerous languages and offers thousands of plugins, including those that extend the system’s functionality beyond basic CRM to business analytics, email management and marketing.

Salesforce CRM Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“With Salesforce, we’re building a unified information source to help us reimagine collaboration across our entire platform. This will enable NBCUniversal to continue delivering the highest level of transparency, insights, and results for our customers.” – Linda Yaccarino

Salesforce CRM Reviews

Salesforce

United States

10000+

2003

Not provided by vendor

Yes

4.4

17000+ Reviews

4.3

12900+ Reviews

Act! - Best CRM Software for Property Management Industry

3. Act! – Best CRM Software for Property Management

Our Score 98/100

About Act!: Act! is one of the best CRM Software for marketing automation and is perfect for small and medium-sized companies. Through the ACT! CRM system, your business can quickly generate leads, enhance market efficiency, and improvise sales. The CRM has dozens of features, including customer management, sales pipeline management, activity management, etc. With the help of the ACT! CRM tool, your business can customize campaigns and reduce tedious tasks. ACT! provides flexibility to work and is one of the best CRM for attractive marketing.

Act! Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“I wouldn’t consider any CRM supplier other than Act!. In our case, this system has been fine-tuned to create a whole range of interfaces between databases that used to operate separately in the past” – Ruurd Schut

Act! Reviews

Act!

United States

51 – 200

1987

$30.00 /month

Yes

3.7

600+ Reviews

3.9

380+ Reviews

Zoho CRM - Best CRM for Property Management

4. Zoho CRM – Real estate CRM software for accelerated sales

Our Score 97/100

About Zoho CRM: Zoho CRM is a cloud-based platform that helps you organize your business and track your projects. It comes with a variety of features; this CRM has made it possible for anyone, regardless of their experience or level in their field, to manage their business effectively without having to worry about anything else. Zoho CRM offers numerous features to manage sales and business where you can find process management, sales enablement, sales forecasting, marketing automation, customization, team collaboration, etc.

Zoho CRM Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“With Zoho CRM, we experienced a 65% increase in our sales pipeline. We also managed to reduce our lead to real prospect time by 60%, which is huge. I would definitely recommend Zoho CRM to companies that are experiencing complexity with sales and marketing and witnessing rapid growth.” – K.C Watson

Zoho CRM Reviews

Zoho

United States

5001 – 10000

1996

Not provided by vendor

Yes

4.3

5900+ Reviews

4.0

2200+ Reviews

Freshsales - Best Property Management CRM

5. Freshsales – Premier Real Estate CRM

Our Score 97/100

About Freshsales: Freshsales CRM is a sales CRM designed to be used with Gmail and Google Calendar. It helps you keep in touch with your prospects and manage your meetings from Gmail. Freshsales CRM is integrated perfectly into Gmail, which means you can use all the features of Gmail without having to switch to an additional window or program when checking emails. You can also manage your contact details and create sales campaigns and reminders with the help of Gmail and Google Calendar.

Freshsales Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“As soon as we were given a demo of Freshsales, we knew it would resolve some of our most pressing sales challenges, to begin with. In fact, after a short set-up period and minimal training, we were able to hit the ground running from Day 1. And it hasn’t disappointed till today.” – Jean-Philippe Thiery

Freshsales Reviews

Freshworks

United States

1001 – 5000

2011

Not provided by vendor

Yes

4.6

500+ Reviews

4.6

900+ Reviews

Wise Agent - Best CRM For Property Management

6. Wise Agent – A Property Management CRM that’s simple, smart, and affordable

Our Score 97/100

About Wise Agent: Building an incredible real estate business with the help of property management CRM software is a new modern way to make a business successful. Management of contacts, automation of leads, management of transactions, reports of the commission, landing pages, time management, tools of software, text messaging, and other marketing are the features of Wise Agent software. It is more different from CRM to others because it automatically converts the leads.

Wise Agent Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“For years Wise Agent has been one of the key components of my real estate business. I feel it is important to give my agents the tools to succeed” – Ryan DeAmaral

Wise Agent Reviews

Wise Agent

United States

11 – 50

2001

$32.00 /month

Yes

4.4

500+ Reviews

3.6

10+ Reviews

Bitrix24 - Best Property Management CRM Software For Prospects

7. Bitrix24 – CRM For Property Management

Our Score 97/100

About Bitrix24: Bitrix24 CRM is a web-based CRM software marketed as an all-inclusive solution that can be used by small and large enterprises. It can customize its interface to specific business needs. Bitrix24’s users have access to a suite of powerful CRM tools and other publishing and collaboration options for personal and business use. It features social media & email marketing technology that enables users to build trusting relationships and track their interactions.

Bitrix24 Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“Bitrix24 CRM is an excellent tool for improving interaction with your customers, as it includes instruments for creating reports and analyzing sales and marketing campaigns, so that you can gain a clear insight into your company’s results and know whether or not your efforts are paying off.” – Üwen Ergün

Bitrix24 Reviews

Bitrix

United States

51 – 200

1998

$61.00 /month

Yes

4.1

500+ Reviews

4.1

470+ Reviews

Funnel - Best Property Management CRM Software

8. Funnel – Next Generation Property Management CRM Software

Our Score 96/100

About Funnel: Lease management software is everything you need to seamlessly market, manage, and lease your portfolio, all in one intuitive dashboard powered by automation. With the property management CRM software, you can easily record emails sent outside in the dashboard, track all calls, and efficiently cross-sell and manage your portfolio. You can fully integrate the platform with your CRM, including SMS, email, live chat, and voice.

Funnel Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“Our marketing team is now able to see where our traffic comes from, where we are being successful, and where we can begin making decisions based on real data, rather than gut feelings or relationships with reps. Because of the support that the Funnel team provides, I would tell industry colleagues that they’re in really good hands. They work hard, respond quickly, and really seem to care.” – John McNelly

Funnel Reviews

Funnel

United States

51 – 200

2011

Not provided by vendor

Yes

4.7

03+ Reviews

5.0

01+ Reviews

Really Simple Systems CRM - Best CRM Software for Property Management

9. Really Simple Systems CRM – The Powerful Small Business CRM System

Our Score 96/100

About Really Simple Systems CRM: Really Simple Systems CRM is designed for small businesses. It allows you to collect customer information and track sales and marketing campaigns from one central point. With this CRM, making marketing campaigns, updates to your pricing plans, or extensions of your service is as easy as a few clicks in the CRM app. This CRM is one of the best and can be implemented in any industry, as it has plenty of features.

Really Simple Systems CRM Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“I love your quick, superior and responsive customer support and response. I have been and still am impressed with the amazing customer service you give across the board. It has been consistent from the start.” – Leslie Roan

Really Simple Systems CRM Reviews

Really Simple Systems

United Kingdom

11 – 50

2006

Not provided by vendor

Yes

4.4

350+ Reviews

4.4

140+ Reviews

Apptivo - Best Property Management CRM Software

10. Apptivo – Complete CRM Software for Property Managers

Our Score 96/100

About Apptivo: Apptivo CRM is a cloud-based collaboration and project management tool that can be used across devices and platforms. It allows teams to streamline collaboration processes with access to all the real-time project data needed. Apptivo CRM can be synced with multiple contact databases, including time tracking for all users, task management, file sharing, expenses, and invoicing. It also integrates with Gmail, Google Calendars, etc. – making it easy to centralize user data in a single location. Apptivo offers mobile apps on android and iOS so teams can access essential data on the go.

Apptivo Features: Contact Management, Customer Database, Sales Forecasting, Opportunity Management, Sales Management, Email Marketing, Marketing Automation, Campaign Management, Lead Capture, Lead Generation, Lead Management, Commission Management, Task Management, Workflow Automation, Reporting & Analytics

“Outstanding! This is the fourth CRM implementation that I have administered in my career and it was by far the simplest and smoothest process with the greatest customization and functionality!” – Don Lindsey

Apptivo Reviews

Apptivo

United States

201 – 500

2018

$10.00 /month

Yes

4.4

600+ Reviews

4.3

120+ Reviews

Property Management CRM Software Buyer’s Guide

» What is CRM software for Property Management?

With property management and the ownership of a home or business, there are always various responsibilities associated with the property. This includes everything from billing to maintenance, in addition to a host of other tasks that need to be done daily. One way that individuals can help with this is through software called CRM.

It's essentially an online system that assists in managing customer relationships by managing and tracking sales leads, contacts, scheduled appointments, refunds, and more. Property management companies and real estate agents often use it.

CRM software for property management can help with many of their daily home maintenance and maintenance needs. For example, various software programs track all repairs made to a home in real time. Also, the software can keep an up-to-date record of a homeowner's rent payments and manage any payment checks or invoices that need to be sent or faxed. In addition, the software can also keep track of insurance claims, security deposits, and other financial matters.

While CRM software for property management isn't exactly new, it is still helpful for those living in a multi-family building or coop. For instance, when residents lose their keys or renters have moved out, it can be beneficial to quickly notify other residents of this information on a real-time basis.

Another benefit of property management CRM software is creating a guest account that can be used whenever a new resident arrives. Not only will this preserve privacy and ensure that guests are not paying for what they're not using, but it can also help to save money by preventing residents from overcharging when they have a visitor.

Overall, property management CRM software is one of the most valuable tools for property owners and renters. It's effortless to track maintenance and repairs on your home or condo, save money by avoiding overcharges, and keep track of all your payments so you can quickly deal with any issues that may arise.

» What type of Property Management CRM Buyer are you?

If you're buying a commercial or residential real estate property, there is a perfect chance you will use a real estate CRM.

› Commercial real estate company

If you're a commercial real estate buyer, you control all the processes you need to manage throughout the conversion cycle from acquisition to sale. When buying properties, you need to know what's happening at every transaction step. That's why commercial real estate buyers need to have the best property management CRM software

› Residential real estate company

If you are a residential real estate buyer, you're often going to buy the house yourself. Some real estate companies will not be picking up the deeds on properties. You may or may not need a property management CRM with a residential buyer, but it depends on your process regarding how you want to close these deals. You can find your deals off craigslist or through word-of-mouth referrals, and then one of your team members can pick up the deed and enter that information into the property management CRM.

» Features of CRM software for Property Management

If you're looking for a CRM for property management and to help manage the day-to-day operations of your property, read on. We've compiled a comprehensive list of features you should look for to see if they fit your needs.

Property management is a lot of work, and tracking everything that needs to be done daily can be challenging. There are many applications explicitly designed with this in mind – CRM for property management promises to make all the difference between running an effective property or constantly struggling to keep up with demand.

› Lead Management

A comprehensive CRM for property management will have a fully-developed lead management system to keep track of potential and current tenants. You'll want an application that allows you to store details about the person and property, their stage in the rental process, notes about meetings or phone conversations, and any other information you deem necessary. Don't forget to include the ability to follow up with that lead after a certain period has passed – our next feature will help you stay on top of things.

› Contact Management

This feature lets you keep track of updates and changes in a tenant's contact information. Whether they've moved, changed jobs, or don't want to be contacted by phone anymore, it's essential to keep their information up-to-date so that they can be reached when you need them.

› Email Marketing

No matter how long your email lists have been stored in your CRM software for property management, you should always ensure that you send out email marketing campaigns targeting prospects and current tenants from time to time. An adequate system will assist you in this regard by helping to build customized lists for each campaign so that only the most relevant people receive the message(s).

› Marketing Automation

Once you've built your email lists, automate the email marketing process by setting up a timeline of when each message should be sent out, and let the software do it for you! The ability to set up automated campaigns takes some of the stress and workload off your shoulders. Also, it helps you to keep your tenants informed about important information regarding their rental property.

› Integration

You may have used your CRM software for property management for years without ever considering integrating with other platforms or applications. Still, if you're considering switching to a new system, integration is one of the most important things. Integrating with other applications will allow you to view your contact and tenant information in a new way and can help to eliminate the need for double-entry of information.

› Reporting

Once you've integrated with other platforms, your property management CRM software should provide you with various reports that will help you understand how effective your marketing campaigns have been, how many leads you received over time, etc. Knowing where your next batch of tenants is likely coming from is an essential aspect of property management – investing in proper reporting will give you this knowledge.

› Analytics

Without proper analytics, you may be flying blind to find out where your leads are coming from, what works and what doesn't work for your property, etc. The ability to track how many leads you're currently attracting is crucial for a smooth transition as you begin marketing and advertising campaigns.

› Invoicing

Property management CRM software will also have a built-in invoicing function that allows you to submit rental payments so that they can be processed through the rest of your business. An effective invoicing system will also allow you to create estimates for repairs or work that needs to be done or ensure tenants know the payment due date.

» Benefits of CRM software for Property Management

In today's competitive market, a property management company can't afford to be without CRM software for property management. CRM software helps small and medium-sized businesses keep track of their customers by capturing details about their dealings with them. Other benefits of CRM software for property management include:

› Maximizing customer value

CRM software for the property management industry is perfect for the property management team to maintain and manage valuable relationships with future tenants. It helps them to increase tenant retention. CRM software helps property managers understand tenants' needs and can be customized according to their requirements. It helps create brand loyalty and provides an opportunity for property managers to make an additional income by providing complete service for their tenants.

› Building strong relationships across departments

CRM software manages data across all organization departments, thus enhancing communication between departments like marketing, sales, accounting, etc. It increases teamwork between different teams by bringing all data under one roof.

› Improves productivity

CRM software for property management reduces repetitive tasks and time spent on capturing details of prospective clients, performs calculations like ROI, produces insightful reports to enhance customer service quality, manages properties online, etc. It thereby helps the organization in becoming more efficient and increases productivity. It also saves time that could've been wasted in data entry.

› Improves lead conversions

With CRM software, a property management firm can easily track all the leads in real-time and convert them into sales or rentals per their requirement. CRM software helps organizations identify their target market and manage their leads effectively. The property management CRM software also helps to convert your leads into prospective customers.

› Provides better customer service

Best property management CRM software allows property managers to keep track of all the customers and their details in real-time. It reduces manual errors, accidental omissions, double data entry, etc. It enables them to provide timely and prompt customer service. Also, commercial real estate CRM software allows property managers to demonstrate professionalism by proactively keeping track of tenant details or promptly responding to them when they need any help or support on related information or documentation.

› Increases revenues

Best property management CRM helps to increase revenues through efficient management of tenants. It helps generate and boost leads, convert them into sales, and deliver quality service to the tenants. CRM software ensures that each department follows all service offers, pricing policies, and promotion strategies. Thus, it increases the overall profitability of the property management company.

› Reduces risk

The best CRM software for property management is a tool that helps identify potential bad loans and other fraudulent activities before they happen, i.e., with CRM software, a property management company can spot fraudulent activities earlier. It helps to check whether the rental is profitable and helps the team mitigate losses when necessary.

› Provides better communication with customers

Best property management CRM ensures that all communications between a client and the property management company are maintained in one place, thus providing them with uninterrupted timelines to respond to or address all issues or concerns. CRM software allows them to easily track all service leads, clients, and demand by different departments, which would help improve their team's efficiency, profitability, and revenue generation.

› Better performance management

Property management CRM software provides several powerful features for the team to utilize to improve performance. It gathers all information needed for assessing the performance of the group. It also allows property managers to measure and review their performance against company goals.

» How to Choose the Best CRM Software for Property Management

Choosing the right CRM software is an important decision. For property management companies, that means selecting a system that can keep track of properties and tenant information, collect rent and deposits, process maintenance requests, generate reports and do financial reconciliations.

We are here with a guide to help you make an informed decision.

› Features:

Firstly, you can narrow down the list of systems by considering their features. Some of the CRM software for property management has many such as facility management systems, and others are less bulky to manage. There is some property management software that is pretty feature-packed with all-in-one solutions. Others may have more focused modules; some systems can do more than one thing, like accounting, and others have more focused professional modules, like facilities management and accounting. But it would help if you decided what you want to achieve with your property management CRM software. Some systems are more expensive than others because they do only one thing well within a simple interface. In contrast, other systems offer many options in terms of features and analysis capabilities to take care of different properties.

› Compatibility:

The next thing to consider is the CRM software's compatibility with the existing office setup. Some systems are designed for cloud-based deployment, in which case you need to ensure that your Internet connectivity is good enough for the smooth working of the software, particularly when it comes to access to data files. Otherwise, it would be less convenient for you and your employees if they have to load it up each time they require data from multiple devices and locations. Additionally, a few of these systems may require separate servers or data storage, which could add extra cost on your part.

› Pricing:

The third factor to consider is pricing. You can decide whether you want to use a free or commercial system and how much you will pay for the service. There is undoubtedly some CRM software for property management that costs nothing, but you have to pay for their services, which may not be worthwhile when considering all their features. On the other hand, rental management software is inexpensive but might not be worth the investment if it is incompatible with your existing software.

› Support:

One of the most common reasons why property management companies ultimately drop out of software or even after signing up is poor support service.

» How much does CRM software for Property Management Cost?

Several companies sell this type of software designed to supplement the work of a property manager. The goal is to keep track of information and make it easy to access. It can also use time, and task tracking features to manage things like booking appointments or generating invoices. It can also be used by individual vendors who sell projects instead of properties. Best property management CRM helps keep records and determine what tasks need attention when dealing with customers or clients. Most commonly, it costs from $5-$500 / month depending on the size of your company and the features. As the features increase, the cost increases.

» Conclusion

Each system is going to have its unique strengths and weaknesses. It's up to you to find the application that will work best for your business, but you should also ensure that it integrates with other platforms for convenience's sake. Some applications will help you transform your property management company into a lean, mean machine! Also, CRM software for property management helps manage the marketing and other activities, thus increasing profitability and revenue generation of property management companies hence increasing overall business volumes.