Best Market Research Software for Small Businesses (Free & Paid)

Market Research Software is a tool that assists businesses in gathering, organizing, and analyzing data about their market environment. It helps collect valuable information on customer preferences, competitor activities, and industry trends. For small businesses, this software simplifies the complex task of understanding the market without requiring significant time or financial investment. Features often include user-friendly survey creation, real-time data analysis, and comprehensive reporting tools. By utilizing these functionalities, small businesses can make informed decisions to improve their products or services and tailor them to meet customer needs. It enables them to identify new market opportunities, forecast demand, and stay competitive. This software can be a game-changer for small businesses looking to grow and adapt quickly in a dynamic market. It reduces risks by providing actionable insights and allows for better strategic planning. Investing in market research software empowers small businesses to make data-driven decisions that can lead to increased customer satisfaction and higher profits. Here are some market research software options you can choose from to enhance your business insights:

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List of Top Market Research Software for Small Businesses

SurveyMonkey Enterprise

Discover why we're a leading survey platform for companies around the globe.

SurveyMonkey Enterprise is a widely recognized survey software tailored for large organizations seeking to collect and analyze data at scale. It distinguishes itself with its robust set of features that cater to a variety of survey needs, from customer feedback to employee engagement. The platform's strength lies in its intuitive design, allowing users to create professional surveys effortlessly, ... Read more about SurveyMonkey Enterprise

Free Trial

NA

Pricing Type

$18.56 Per month

Location

United States

Typeform

People-Friendly Forms and Surveys

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

Jotform

Free Online Form Builder & Form Creator

Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a wide range of customizable templates, allowing users to quickly start with a design that suits their needs. It supports ... Read more about Jotform

Free Trial

Available

Pricing Type

$34 Per month

Location

United States

Strategy & Research

Conduct advanced quantitative and qualitative research to design products people love, increase market share, and build enduring brands.

Strategy & Research is a dynamic software tool designed for strategic planning and research management. It excels in its streamlined approach, catering to both corporate and academic users. The software boasts an intuitive interface, making it easy to navigate even for those new to strategic planning tools. Key features include robust data analysis, which allows for deep dives into market trends a... Read more about Strategy & Research

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Zoho Survey

Create online surveys and questionnaires for free

Zoho Survey is a versatile online survey creation tool designed to cater to various data collection needs. It offers a rich library of customizable templates and an intuitive drag-and-drop interface, making survey design both easy and efficient. Users can craft surveys with a wide range of question types, including multiple-choice, matrix, and slider options. Zoho Survey's standout feature is its ... Read more about Zoho Survey

Free Trial

7 Days

Pricing Type

$$25 Per month

Location

India

Semrush

Get measurable results from online marketing

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, and backlinks. The tool's user-friendly interface makes it easy to navigate. Semrush also offers site audit features to i... Read more about Semrush

Free Trial

7 Days

Pricing Type

$139.95 Per month

Location

United States

QuestionPro Research Suite

Industry-leading suite of enterprise-grade research tools to uncover insights for your brand.

QuestionPro Research Suite is a comprehensive software tool designed to simplify the complex world of research. It stands out with its user-friendly interface, making it accessible even to beginners. The software offers a rich array of features, including advanced survey creation, data collection, and analytics tools. Users can effortlessly design surveys with customizable templates, ensuring they... Read more about QuestionPro Research Suite

Free Trial

NA

Pricing Type

$99 Per month

Location

United States

Alchemer

Enterprise Online Survey Software & Tools

Alchemer Survey, formerly known as SurveyGizmo, is a versatile and user-friendly tool for creating surveys and collecting data. This software stands out for its ability to tailor surveys to fit any need, whether for customer feedback, market research, or employee engagement. Alchemer Survey offers a range of question types, from multiple-choice to open-ended responses, making it easy to gather div... Read more about Alchemer

Free Trial

Available

Pricing Type

$55 Per month

Location

United States

Survio

Easy-to-use survey software for Customer Satisfaction, Employee Feedback, Market Research and other online questionnaires.

Survio is an innovative survey software that simplifies the process of gathering and analyzing data. Renowned for its user-friendliness, it allows anyone, regardless of technical expertise, to create professional-looking surveys in minutes. The software offers a wide range of customizable templates, catering to various survey needs, from customer feedback to market research. Key features include i... Read more about Survio

Free Trial

NA

Pricing Type

$21.23 Per month

Location

Czech Republic

Nextiva

The Connected Conversation Platform for Businesses

Nextiva is a cloud-based communication platform that revolutionizes business telecommunications. Primarily known for its VoIP (Voice over Internet Protocol) services, Nextiva offers a robust suite of features including voice, video, and messaging capabilities all integrated into one platform. A standout feature is its advanced call management system, which allows for efficient call routing, auto a... Read more about Nextiva

Free Trial

NA

Pricing Type

$20 Per month

Location

Ukraine

Snap Surveys

Complete online survey solutions

Snap Surveys stands out in the world of survey software with its comprehensive and flexible approach to data collection and analysis. Known for its user-friendly design, it enables users to create, distribute, and analyze surveys with ease. A key feature is its multi-mode survey capability, allowing data collection through various channels like online, mobile, and paper, catering to diverse respon... Read more about Snap Surveys

Free Trial

NA

Pricing Type

Contact Vendor

Location

United Kingdom

Qwary

Customer & Employee Experience Management Platform

Qwary is a cutting-edge survey and feedback management software designed to revolutionize the way organizations collect and analyze data. It stands out for its exceptional ease of use, enabling users with varying levels of technical expertise to craft engaging surveys quickly. The platform supports various question formats, including open-ended, multiple-choice, and scale-based questions, making i... Read more about Qwary

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Pollfish

Create surveys in seconds with the power of AI

Pollfish is an innovative survey platform that revolutionizes the way organizations conduct market research. Its standout feature is its vast, global network, accessing over 250 million real-time respondents, which ensures a diverse and representative sample. The platform is designed for speed and efficiency, allowing users to create and distribute surveys quickly across various channels, includin... Read more about Pollfish

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Voxco Online

The world's most effective online survey tool, hands down!

Voxco Online is a versatile survey platform known for its flexibility and powerful data collection capabilities. It is designed to cater to a wide range of survey needs, from market research to customer feedback. The software's standout feature is its multi-channel approach, enabling surveys via online, mobile, and even offline modes, broadening the reach of data collection. Voxco Online offers a ... Read more about Voxco Online

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

SurveySparrow

Unified CX platform to grow your brand

SurveySparrow is an online survey tool that facilitates engaging and conversational surveys. It offers a dual interface, allowing users to create both chat-like and form-like surveys, enhancing respondent experience. The platform is known for its ease of use, with drag-and-drop functionalities making survey creation simple. It features a variety of question types and customizable templates, cateri... Read more about SurveySparrow

Free Trial

14 Days

Pricing Type

Contact Vendor

Location

United States

SurveyLegend

Make Beautiful Surveys, Forms, and Polls Free

SurveyLegend is an online survey tool that simplifies creating, distributing, and analyzing surveys. It offers a drag-and-drop interface for easy survey design, allowing users to include various types of questions and multimedia elements. The platform supports mobile-responsive surveys, ensuring they look great on any device. Real-time analytics are a key feature, providing instant insights into s... Read more about SurveyLegend

Free Trial

Available

Pricing Type

$15 Per month

Location

Sweden

Lighthouse Studio

The Most Powerful Platform for Choice Analytics

Lighthouse Studio is a specialized software tool primarily used for creating sophisticated online surveys and conjoint analysis studies. It's highly regarded for its ability to handle complex survey designs that many other platforms can't, making it a favorite among market researchers and data analysts. The software excels in its advanced conjoint analysis features, which are crucial for understan... Read more about Lighthouse Studio

Free Trial

NA

Pricing Type

$375 Per month

Location

United States

CheckMarket

Leading online survey software

CheckMarket is a comprehensive survey tool designed for businesses and researchers seeking to gather and analyze data efficiently. Known for its user-friendly interface, the software allows easy creation of surveys, even for those with limited technical skills. It offers a wide range of customizable templates suitable for various types of surveys, including customer satisfaction, employee feedback... Read more about CheckMarket

Free Trial

NA

Pricing Type

Contact Vendor

Location

Belgium

Infegy Atlas

Discover, research, and understand audiences, brands, and competitors with the most intuitive consumer intelligence platform.

Infegy Atlas is a powerful social media analytics and consumer insights software expertly designed to transform vast amounts of social media data into actionable insights. It's particularly known for its advanced natural language processing capabilities, enabling it to accurately interpret and analyze online conversations. This software excels in tracking trends, sentiment analysis, and brand perc... Read more about Infegy Atlas

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Tremendous

Gift Cards. Rewards & payouts & more

Tremendous is a versatile reward and incentive platform designed to streamline the distribution of digital rewards. Its standout feature is the ease of sending incentives, like gift cards, prepaid Visa® cards, and money transfers, making it a favorite for businesses and researchers. The platform offers a vast selection of reward options, catering to a global audience. Users appreciate the simplic... Read more about Tremendous

Free Trial

NA

Pricing Type

Contact Vendor

Location

United States

Startquestion

Try AI Survey Creator and Start Your Research in Minutes

Startquestion is a survey creation tool designed for gathering and analyzing feedback efficiently. It enables users to create a variety of surveys, quizzes, and forms with ease. The platform offers customizable templates, making it quick to design surveys tailored to specific needs. Startquestion supports various question types, allowing for diverse data collection. Its user-friendly interface sim... Read more about Startquestion

Free Trial

14 Days

Pricing Type

$79 Per month

Location

Poland

SmartSurvey

Online Survey Software and Survey Tool

SmartSurvey is a user-friendly online survey platform designed to simplify your data collection needs. With an array of features, it offers seamless survey creation, distribution, and analysis. Craft surveys effortlessly with the intuitive interface. Choose from various question types, from multiple-choice to open-ended, ensuring you capture the data you need. Customize your surveys with branding ... Read more about SmartSurvey

Free Trial

Available

Pricing Type

$38 Per month

Location

United Kingdom

Lightster

Reach hundreds of people in your target audience for surveys, interviews, and user testing. Make data-driven decisions today.

USER TESTING/INTERVIEWS MADE EASY. SEND SURVEYS OR SCHEDULE CONVERSATIONS WITH YOUR TARGET AUDIENCE AND GET CRUCIAL DATA TO SUPPORT YOUR DECISIONS TODAY User Testing & Interviews made easy. Send surveys or schedule conversations with your target audience and get crucial data to support your decisions today. Instantly find and connect with your target audience using over 100+ criteria and yo... Read more about Lightster

Free Trial

30 Days

Pricing Type

Contact Vendor

Location

Canada

Forms.io by 500apps is a dynamic form builder and data collection software known for its simplicity and efficiency. It stands out for its intuitive drag-and-drop interface, which makes creating custom forms a breeze for users of all skill levels. The software supports a wide range of form types, including surveys, contact forms, and registration forms, making it versatile for various business need... Read more about Forms.io by 500apps

Free Trial

NA

Pricing Type

$14 .99 Per month

Location

United States

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