Google Marketing Platform Overview

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising campaigns across various channels, including search, display, and social media, providing a unified approach to digital marketing. The software includes features for A/B testing, conversion tracking, and detailed reporting, helping marketers measure campaign effectiveness and make data-driven decisions. With a user-friendly interface, Google Marketing Platform facilitates collaboration among marketing teams, enabling seamless communication and information sharing. Ideal for digital marketing agencies and businesses seeking to enhance their online presence, Google Marketing Platform delivers a reliable solution that drives engagement and supports marketing success.

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Contact Details

  • Vendor Name Google
  • Founded
  • Location United States

Support

  • Email Email
  • Phone Phone
  • Knowledge Base Knowledge Base

Training

  • Documentation Documentation

Licensing & Deployment

  • Proprietary Proprietary
  • Cloud Hosted Cloud Hosted
  • On-Premise On-Premise
  • Web-Based Web-Based
  • Windows Windows
  • Linux Linux

Typical Customers

  • Self-Employed Self-Employed
  • Small-Business Small-Business
  • Midsize-Business Midsize-Business

Languages Supported

English


Industries

Advertising & Marketing, Construction, Design, Education Management, Online Media

Google Marketing Platform Features

  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Strategic Planning
  • Arrow Icon Dashboard
  • Arrow Icon Real Time Analytics
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Data Transformation
  • Arrow Icon Scorecards
  • Arrow Icon Metadata Management
  • Arrow Icon Customizable Reports
  • Arrow Icon Trend Analysis
  • Arrow Icon Data Import/Export
  • Arrow Icon Collaboration Tools
  • Arrow Icon Key Performance Indicators
  • Arrow Icon Data Extraction
  • Arrow Icon Data Visualization
  • Arrow Icon Forecasting
  • Arrow Icon Data Connectors
  • Arrow Icon Data Synchronization
  • Arrow Icon Self Service Data Preparation
  • Arrow Icon Visual Analytics
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Data Mapping
  • Arrow Icon Predictive Analytics
  • Arrow Icon Dashboard Creation
  • Arrow Icon Performance Metrics
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Predictive Analytics
  • Arrow Icon Website Analytics
  • Arrow Icon Dashboard
  • Arrow Icon Engagement Tracking
  • Arrow Icon Campaign Tracking
  • Arrow Icon Customer Journey Mapping
  • Arrow Icon ROI Tracking
  • Arrow Icon Data Visualization
  • Arrow Icon Social Media Integration
  • Arrow Icon Behavior Tracking
  • Arrow Icon AB Testing
  • Arrow Icon Multi-Channel Attribution
  • Arrow Icon Keyword Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Customizable Reports
  • Arrow Icon Campaign Analytics
  • Arrow Icon Conversion Tracking
  • Arrow Icon Customer Segmentation
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Multi-Channel Data Collection
  • Arrow Icon Tag Management
  • Arrow Icon Data Source Connectors
  • Arrow Icon SEO Management
  • Arrow Icon Cohort Analysis
  • Arrow Icon KPI Monitoring
  • Arrow Icon Lead Management
  • Arrow Icon Activity Dashboard
  • Arrow Icon Campaign Management
  • Arrow Icon Data Import/Export
  • Arrow Icon Campaign Segmentation
  • Arrow Icon Contact Database
  • Arrow Icon Campaign Planning
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Channel Management
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Lead Capture
  • Arrow Icon Campaign Scheduling
  • Arrow Icon Drip Campaigns
  • Arrow Icon Lead Generation
  • Arrow Icon Engagement Tracking
  • Arrow Icon Conversion Rate Optimization
  • Arrow Icon Visual Analytics
  • Arrow Icon Click Tracking
  • Arrow Icon Auto-Responders
  • Arrow Icon Template Management
  • Arrow Icon Customer Segmentation
  • Arrow Icon Multi-Campaign
  • Arrow Icon Campaign Analytics
  • Arrow Icon Social Media Integration
  • Arrow Icon Email Marketing
  • Arrow Icon AB Testing
  • Arrow Icon Content Management
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Social Media Integration
  • Arrow Icon Paper-Based
  • Arrow Icon Data Import/Export
  • Arrow Icon Multi-Language
  • Arrow Icon Benchmarking
  • Arrow Icon Question Branching
  • Arrow Icon Template Management
  • Arrow Icon Statistical Analysis
  • Arrow Icon Phone-Based
  • Arrow Icon Real Time Data
  • Arrow Icon Customer Segmentation
  • Arrow Icon Survey Builder
  • Arrow Icon Face-to-Face
  • Arrow Icon Multi-Channel Distribution
  • Arrow Icon Customizable Questions
  • Arrow Icon Monitoring
  • Arrow Icon Panel Management
  • Arrow Icon Survey/Poll Management
  • Arrow Icon Drag & Drop
  • Arrow Icon Trend Analysis
  • Arrow Icon Question Library
  • Arrow Icon Email Management
  • Arrow Icon Sentiment Analysis
  • Arrow Icon Conditional Logic
  • Arrow Icon Activity Tracking
  • Arrow Icon Charting
  • Arrow Icon Multiple User Accounts
  • Arrow Icon Calendar Management
  • Arrow Icon Collaboration Tools
  • Arrow Icon File Sharing
  • Arrow Icon Prioritization
  • Arrow Icon Project Management
  • Arrow Icon Project Tracking
  • Arrow Icon Task Management
  • Arrow Icon Task Progress Tracking
  • Arrow Icon Task Scheduling
  • Arrow Icon Time Tracking
  • Arrow Icon Campaign Management
  • Arrow Icon Commenting/Notes
  • Arrow Icon Email Management
  • Arrow Icon Reminders
  • Arrow Icon Status Tracking
  • Arrow Icon Deadline Management
  • Arrow Icon Billing & Invoicing
  • Arrow Icon Client Management
  • Arrow Icon Resource Management
  • Arrow Icon Scorecards
  • Arrow Icon Data Connectors
  • Arrow Icon KPI Monitoring
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Public Dashboards
  • Arrow Icon Data Visualization
  • Arrow Icon Private Dashboards
  • Arrow Icon Customizable Reports
  • Arrow Icon Forecasting
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Performance Metrics
  • Arrow Icon Collaboration Tools
  • Arrow Icon Widgets
  • Arrow Icon Dashboard Creation
  • Arrow Icon Data Synchronization
  • Arrow Icon Single Page View
  • Arrow Icon Trend Analysis
  • Arrow Icon Functions/Calculations
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Predictive Analytics
  • Arrow Icon URL Customization
  • Arrow Icon Offline Response Collection
  • Arrow Icon Feedback Management
  • Arrow Icon Template Management
  • Arrow Icon Email Marketing
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Multi-Language
  • Arrow Icon Data Import/Export
  • Arrow Icon Real Time Data
  • Arrow Icon Engagement Tracking
  • Arrow Icon Question Piping
  • Arrow Icon Data Analysis Tools
  • Arrow Icon Activity Dashboard
  • Arrow Icon Customer Segmentation
  • Arrow Icon Question Library
  • Arrow Icon Survey Builder
  • Arrow Icon Customizable Questions
  • Arrow Icon Randomization
  • Arrow Icon Support Audio/Images/Video
  • Arrow Icon Site Intercept Survey
  • Arrow Icon Question Branching
  • Arrow Icon Multi-Channel Distribution
  • Arrow Icon Drag & Drop
  • Arrow Icon Social Media Integration
  • Arrow Icon Skip Logic
  • Arrow Icon Response Validation
  • Arrow Icon Pulse Surveys
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Visual Analytics
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Data Management
  • Arrow Icon Data Import/Export
  • Arrow Icon Ad hoc Reporting
  • Arrow Icon Data Visualization
  • Arrow Icon Customizable Reports
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Visual Discovery
  • Arrow Icon Search/Filter
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Activity Dashboard
  • Arrow Icon Visual Analytics
  • Arrow Icon Collaboration Tools
  • Arrow Icon Data Connectors
  • Arrow Icon Data Mapping
  • Arrow Icon Trend Analysis
  • Arrow Icon Reporting & Statistics
  • Arrow Icon Predictive Analytics
  • Arrow Icon Dashboard Creation
  • Arrow Icon Drag & Drop
  • Arrow Icon Real Time Reporting
  • Arrow Icon Historical Reporting
  • Arrow Icon Split Testing
  • Arrow Icon Third-Party Integrations
  • Arrow Icon Audience Targeting
  • Arrow Icon Drag & Drop
  • Arrow Icon Visual Editor
  • Arrow Icon Multivariate Testing
  • Arrow Icon Campaign Segmentation
  • Arrow Icon Funnel Analysis
  • Arrow Icon A/B Testing
  • Arrow Icon Heatmaps
  • Arrow Icon Surveys & Feedback
  • Arrow Icon Landing Pages/Web Forms
  • Arrow Icon Behavior Tracking
  • Arrow Icon Statistical Analysis
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Advertising Management
  • Arrow Icon Rich Media Ad Serving
  • Arrow Icon Newsletter/Email Ad Serving
  • Arrow Icon Native Ad Serving
  • Arrow Icon Mobile Ad Serving
  • Arrow Icon Conversion Tracking
  • Arrow Icon A/B Testing
  • Arrow Icon Video Ad Serving
  • Arrow Icon Ad Optimization
  • Arrow Icon Banner Management
  • Arrow Icon Ad Inventory Management
  • Arrow Icon Ad Unit Creation
  • Arrow Icon Audience Targeting
  • Arrow Icon Forecasting
  • Arrow Icon Campaign Management
  • Arrow Icon Multi-Channel Marketing
  • Arrow Icon Audience Targeting
  • Arrow Icon Customer Segmentation
  • Arrow Icon ROI Tracking
  • Arrow Icon Bidding Strategies
  • Arrow Icon Display Ad Management
  • Arrow Icon Ad Inventory Management
  • Arrow Icon For Advertising Agencies
  • Arrow Icon Budget Management
  • Arrow Icon AI/Machine Learning
  • Arrow Icon A/B Testing
  • Arrow Icon Heatmaps
  • Arrow Icon Behavior Analytics
  • Arrow Icon Cross Channel Attribution
  • Arrow Icon Personalization
  • Arrow Icon Retargeting Ads
  • Arrow Icon Dynamic Content
  • Arrow Icon Audience Targeting
  • Arrow Icon Recommendations
  • Arrow Icon Abandoned Cart Saver
  • Arrow Icon Account Based Marketing
  • Arrow Icon Content Analytics
  • Arrow Icon Third-Party Integrations
  • Arrow Icon Campaign Segmentation
  • Arrow Icon Customer Segmentation
  • Arrow Icon Engagement Tracking
  • Arrow Icon Behavioral Targeting
  • Arrow Icon Customizable Branding
  • Arrow Icon Experience Management
  • Arrow Icon Customer Profiles
  • Arrow Icon Behavior Tracking
  • Arrow Icon A/B Testing
  • Arrow Icon Real-Time Analytics
  • Arrow Icon Website Personalization
  • Arrow Icon Contextual Targeting
  • Arrow Icon Drag & Drop
  • Arrow Icon Reporting/Analytics
  • Arrow Icon Activity Dashboard
  • Arrow Icon Alerts/Notifications
  • Arrow Icon Real-Time Reporting
  • Arrow Icon Website Analytics
  • Arrow Icon Email Marketing
  • Arrow Icon Account Alerts
  • Arrow Icon A/B Testing
  • Arrow Icon Keyword Research Tools
  • Arrow Icon Bid Management
  • Arrow Icon Landing Pages/Web Forms
  • Arrow Icon Conversion Tracking
  • Arrow Icon URL Builder
  • Arrow Icon Budget Management
  • Arrow Icon API
  • Arrow Icon Click Tracking
  • Arrow Icon Keyword Tracking
  • Arrow Icon ROI Tracking
  • Arrow Icon Campaign Management
  • Arrow Icon Forecasting
  • Arrow Icon OLAP
  • Arrow Icon Customizable Dashboard
  • Arrow Icon Visual Analytics
  • Arrow Icon Multiple Data Sources
  • Arrow Icon Performance Metrics
  • Arrow Icon Data Import/Export
  • Arrow Icon Financial Reporting
  • Arrow Icon Real-Time Reporting
  • Arrow Icon Drag & Drop
  • Arrow Icon Access Controls/Permissions
  • Arrow Icon Ad hoc Query
  • Arrow Icon Scheduled/Automated Reports
  • Arrow Icon Search/Filter
  • Arrow Icon Third-Party Integrations
  • Arrow Icon Sales Reports
  • Arrow Icon Marketing Reports
  • Arrow Icon Data Connectors
  • Arrow Icon Collaboration Tools
  • Arrow Icon Link Management
  • Arrow Icon A/B Testing
  • Arrow Icon Website Analytics
  • Arrow Icon Keyword Research Tools
  • Arrow Icon Visitor Tracking
  • Arrow Icon API
  • Arrow Icon Content Management
  • Arrow Icon Competitive Analysis
  • Arrow Icon Engagement Tracking
  • Arrow Icon Performance Metrics
  • Arrow Icon Problem Area Alerts
  • Arrow Icon Conversion Rate Optimization
  • Arrow Icon Data Visualization
  • Arrow Icon Web Traffic Reporting
  • Arrow Icon Campaign Management

Google Marketing Platform Pricing

Pricing Type

  • Pricing Type Per Feature

Preferred Currency

  • USD ($) USD ($)

Free Trial

  • NA

Free Version

  • NA

Payment Frequency

  • NA

Google Marketing Platform FAQs

Google Marketing Platform is a powerful advertising agency software designed to help businesses manage their online marketing efforts efficiently. The platform provides comprehensive tools for campaign management, audience targeting, and performance analysis, ensuring that organizations can optimize their marketing strategies. Google Marketing Platform allows users to create and manage advertising campaigns across various channels, including search, display, and social media, providing a unified approach to digital marketing. The software includes features for A/B testing, conversion tracking, and detailed reporting, helping marketers measure campaign effectiveness and make data-driven decisions. With a user-friendly interface, Google Marketing Platform facilitates collaboration among marketing teams, enabling seamless communication and information sharing. Ideal for digital marketing agencies and businesses seeking to enhance their online presence, Google Marketing Platform delivers a reliable solution that drives engagement and supports marketing success.

  • No, Google Marketing Platform does not offer a free version.

  • Yes, Google Marketing Platform offers a free trial.

  • No, Credit Card details are not required for the Google Marketing Platform trial.

  • No, Google Marketing Platform does not offer an API.

  • Google Marketing Platform offers support with the following options:
    • Email , Phone , Knowledge Base

  • Google Marketing Platform offers training with the following options:
    • Documentation

  • Google Marketing Platform supports the following languages:
    • English

  • Following are the typical users of the Google Marketing Platform:
    • Self-Employed , Small-Business , Midsize-Business

  • Google Marketing Platform supports the following deployment:
    • Cloud Hosted , On-Premise

  • Google Marketing Platform supports the following devices and operating systems:
    • Web-Based , Windows , Linux

Google Marketing Platform Comparisons

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