Best Market Research Software for Small Businesses (Free & Paid)

Market Research Software is a tool that assists businesses in gathering, organizing, and analyzing data about their market environment. It helps collect valuable information on customer preferences, competitor activities, and industry trends. For small businesses, this software simplifies the complex task of understanding the market without requiring significant time or financial investment. Features often include user-friendly survey creation, real-time data analysis, and comprehensive reporting tools. By utilizing these functionalities, small businesses can make informed decisions to improve their products or services and tailor them to meet customer needs. It enables them to identify new market opportunities, forecast demand, and stay competitive. This software can be a game-changer for small businesses looking to grow and adapt quickly in a dynamic market. It reduces risks by providing actionable insights and allows for better strategic planning. Investing in market research software empowers small businesses to make data-driven decisions that can lead to increased customer satisfaction and higher profits. Here are some market research software options you can choose from to enhance your business insights:

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Last Updated: October 01, 2025

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Popular Picks in Market Research Software

Survicate

Survicate

   (4.0)

$299 Per month

Semrush

Semrush

$117.33 Per month

Typeform

Typeform

$25 Per month

SurveyMonkey Enterprise

SurveyMonkey Enterprise

$4999 Per month

List of Top Market Research Software for Small Businesses

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Galigeo is a cutting-edge business intelligence software that specializes in location-based analytics. This platform allows organizations to visualize and analyze data geographically, providing valuable insights that can drive strategic decision-making. With its user-friendly interface, Galigeo enables users to create interactive maps and dashboards that highlight key performance indicators across... Read more about Galigeo

Free Trial

Available

Pricing Type

$30 Per user

Location

France

Marketing Miner is a powerful SEO software designed to help digital marketers and businesses enhance their online visibility and improve search engine rankings. This platform offers a suite of tools for keyword research, backlink analysis, and competitor tracking, enabling users to develop effective SEO strategies. With its user-friendly interface, Marketing Miner simplifies the process of gatheri... Read more about Marketing Miner

Free Trial

Available

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$0 Per month

Location

NA

Omnia Dynamic Pricing is an innovative pricing optimization software designed to help businesses maximize revenue through datadriven pricing strategies. This platform offers advanced analytics tools that analyze market trends, competitor pricing, and customer behavior, enabling organizations to set optimal prices for their products and services. With Omnia, users can implement dynamic pricing mode... Read more about Omnia Dynamic Pricing

Free Trial

Available

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Location

Netherlands

Foxintelligence is an innovative market research software designed to help organizations gather and analyze data to inform their business strategies. This platform provides users with tools to conduct surveys, analyze consumer behavior, and track market trends effectively. With Foxintelligence, businesses can easily access valuable insights into customer preferences, competitive positioning, and e... Read more about Foxintelligence

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NA

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Location

France

mytraffic is an innovative location intelligence software that enables businesses to gain insights into foot traffic, customer behavior, and location-based trends. The platform uses data from various sources, including mobile devices, GPS, and geospatial analytics, to track movement patterns and consumer behavior. mytraffic provides tools for monitoring store visits, analyzing competitive landscap... Read more about mytraffic

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Location

France

One platform, validated research.

MFour Studio is a cutting-edge market research software that enables businesses to collect and analyze consumer data with ease. The platform provides tools for conducting surveys, focus groups, and other forms of research, helping organizations gather valuable insights about customer preferences, behaviors, and opinions. MFour Studio offers advanced targeting options, allowing users to reach speci... Read more about MFour Studio

Free Trial

Available

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Location

United States

Magicpitch is a sophisticated account-based marketing (ABM) software designed to help B2B marketers personalize their outreach and engagement with key accounts. By combining predictive analytics and targeted content, Magicpitch enables businesses to focus their marketing efforts on high-value prospects, driving stronger engagement and higher conversion rates. The platform’s segmentation and pers... Read more about Magicpitch

Free Trial

NA

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Location

United Arab Emirates

Create, customize, and launch mobile apps all from your browser

Draftbit is a super mobile app development software that offers a no-code platform for building polished and professional apps effortlessly. With an intuitive drag-and-drop interface, even those without coding experience can design stunning user interfaces. Customize your app's look and feel easily, from buttons to fonts. Connect to data sources seamlessly for dynamic content. Preview your creatio... Read more about Draftbit

Free Trial

14 Days

Pricing Type

$19 Per month

Location

United States

Enterprise Customer Feedback Platform that helps you measure and take action on NPS & CSAT Surveys

SurveySensum is a customer feedback platform that helps businesses gather insights from their customers. They offer a variety of services, including consulting, survey creation, and data analysis. They work with businesses of all sizes and in a variety of industries. We are a team of enthusiasts who can take your feedback process from measurement to ACTIONABILITY. Read more about SurveySensum

Free Trial

Available

Pricing Type

$3,600 Per year

Location

Indonesia

Checkbox Survey is a versatile survey software that enables users to create, distribute, and analyze surveys with ease. Its user-friendly interface allows for quick survey design, utilizing a variety of question types and customizable templates. Checkbox supports multiple distribution methods, including email and social media, ensuring a wide reach for data collection. Advanced reporting features ... Read more about Checkbox Survey

Free Trial

Available

Pricing Type

$480 Per user

Location

United States

Quirkos is an intuitive qualitative data analysis software that simplifies the process of analyzing and visualizing qualitative research data. With its user-friendly interface, researchers can easily import, code, and organize data from interviews, focus groups, and surveys. The software's visual tools enable users to create dynamic visualizations that highlight themes and patterns within the data... Read more about Quirkos

Free Trial

14 Days

Pricing Type

$5 Per month

Location

United Kingdom

Contify is a powerful competitive intelligence software designed to help businesses monitor competitors, industry trends, and market dynamics. The platform offers a suite of tools to gather, analyze, and act on real-time information from various sources, including news, websites, and social media. Contify’s AI-powered technology aggregates and filters relevant competitive insights, delivering ti... Read more about Contify

Free Trial

Available

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Location

India

Market Logic is a comprehensive knowledge management software designed to help organizations capture, organize, and share information effectively. It offers a centralized platform where employees can access critical data, collaborate on projects, and contribute to a collective knowledge base. With features such as document management, search functionality, and version control, Market Logic ensures... Read more about Market Logic

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NA

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Location

Germany

CoolTool is an intuitive survey software designed to simplify the process of collecting and analyzing customer feedback. This platform offers customizable survey templates, enabling users to create surveys that are tailored to their specific needs. With CoolTool, businesses can gather insights on customer satisfaction, product performance, and market trends, all in real-time. The software includes... Read more about CoolTool

Free Trial

Available

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Location

United States

Q Research Software is a leading statistical analysis tool specifically designed for researchers and data analysts. It provides an extensive suite of features that simplify data manipulation, analysis, and visualization. Users can perform complex statistical tests, build sophisticated models, and generate detailed reports, making it invaluable for academic research and professional studies. The in... Read more about Q Research Software

Free Trial

Available

Pricing Type

$1599 Per year

Location

Australia

ARCS is an appointment scheduling software that simplifies the booking process for businesses and customers alike. With ARCS, businesses can automate appointment scheduling, allowing clients to book appointments online at their convenience. The platform offers features such as real-time availability syncing, automated reminders, and client management, making scheduling seamless and efficient. ARCS... Read more about ARCS

Free Trial

Available

Pricing Type

$1199 Per feautre

Location

United States

Wynter is a market research software designed to provide businesses with accurate and actionable customer insights. It offers tools for conducting surveys, gathering feedback, and analyzing customer behavior to inform marketing strategies and product development. With Wynter, users can create custom surveys, target specific demographics, and receive real-time results to gauge customer sentiment. T... Read more about Wynter

Free Trial

Available

Pricing Type

$199 Per one-time

Location

United States

Veylinx is a market research software that helps businesses collect and analyze customer insights through advanced survey and data collection techniques. With Veylinx, companies can gather valuable feedback on products, services, and marketing campaigns to make data-driven decisions. The platform allows businesses to create customized surveys that can be targeted to specific customer segments, ens... Read more about Veylinx

Free Trial

NA

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Location

Netherlands

TruVoice is a business intelligence (BI) software designed to help organizations make data-driven decisions by providing in-depth insights into business operations, performance, and market trends. The platform offers tools for data visualization, reporting, and analytics, enabling businesses to track key performance indicators (KPIs) and uncover hidden patterns within their data. TruVoice integrat... Read more about TruVoice

Free Trial

Available

Pricing Type

$45 Per user

Location

United States

epap is a market research software designed to help businesses gather, analyze, and interpret data to make informed business decisions. The platform offers tools for survey creation, data collection, and sentiment analysis, enabling businesses to collect valuable insights from their target audience. epap’s advanced analytics tools provide in-depth reports on customer preferences, market trends, ... Read more about epap

Free Trial

NA

Pricing Type

Contact Vendor

Location

Germany

CMNTY Platform is a versatile community software designed to help organizations build and engage with their online communities. Whether you're fostering customer feedback, creating focus groups, or nurturing brand advocates, CMNTY provides the tools needed to engage users and generate valuable insights. The platform allows for the creation of discussion boards, surveys, polls, and member-driven co... Read more about CMNTY Platform

Free Trial

Available

Pricing Type

$499 Per feautre

Location

United States

Algopix is a powerful ecommerce software designed to help online sellers make datadriven decisions by providing market analysis, demand insights, and pricing optimization. Algopix analyzes data across multiple marketplaces, including Amazon, eBay, and Walmart, offering insights into product demand, sales potential, and competition. The platform helps sellers identify profitable products, optimize ... Read more about Algopix

Free Trial

Available

Pricing Type

$7.99 Per feautre

Location

Israel

StoryTap is a unique content marketing platform designed to help businesses create authentic, user-generated video content that resonates with audiences. The software allows companies to easily collect video testimonials, reviews, and stories directly from customers. Through its easy-to-use interface, users can create branded campaigns that encourage customers to share their experiences via video,... Read more about StoryTap

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

Real Research Survey App is an innovative market research software designed to help businesses collect valuable insights from target audiences through customizable surveys and questionnaires. The app provides businesses with the tools to create surveys quickly, distribute them to a wide range of respondents, and analyze the results in real-time. It offers advanced features such as branching logic,... Read more about Real Research Survey App

Free Trial

NA

Pricing Type

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Location

United Arab Emirates

Researchers can utilize trade data to get in-depth global trade analysis on market trends. Analyze the demand and supply of diverse products, market value, quantities, and shipments from a particular region or a port, etc to make forecast reports, goods analyses, etc. Analysis of specific products for market forecast by examining the trade volume, quantities, origin and destination country, and p... Read more about Export Genius

Free Trial

Available

Pricing Type

$1400 Per month

Location

India

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