Best Market Research Software for Small Businesses (Free & Paid)

Market Research Software is a tool that assists businesses in gathering, organizing, and analyzing data about their market environment. It helps collect valuable information on customer preferences, competitor activities, and industry trends. For small businesses, this software simplifies the complex task of understanding the market without requiring significant time or financial investment. Features often include user-friendly survey creation, real-time data analysis, and comprehensive reporting tools. By utilizing these functionalities, small businesses can make informed decisions to improve their products or services and tailor them to meet customer needs. It enables them to identify new market opportunities, forecast demand, and stay competitive. This software can be a game-changer for small businesses looking to grow and adapt quickly in a dynamic market. It reduces risks by providing actionable insights and allows for better strategic planning. Investing in market research software empowers small businesses to make data-driven decisions that can lead to increased customer satisfaction and higher profits. Here are some market research software options you can choose from to enhance your business insights:

  • 4 avg. rating from 01 reviews

Last Updated: October 01, 2025

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Popular Picks in Market Research Software

Survicate

Survicate

   (4.0)

$299 Per month

Semrush

Semrush

$117.33 Per month

Typeform

Typeform

$25 Per month

SurveyMonkey Enterprise

SurveyMonkey Enterprise

$4999 Per month

List of Top Market Research Software for Small Businesses

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Interactive Custom Panels is a specialized market research software designed to help organizations conduct surveys and analyze consumer behavior effectively. This platform provides tools for designing surveys, collecting responses, and generating reports efficiently. With features such as customizable survey templates, real-time data analysis, and reporting capabilities, Interactive Custom Panels ... Read more about Interactive Custom Panels

Free Trial

NA

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Location

United States

Alida is a dynamic survey software designed to capture meaningful insights from customers, employees, and other stakeholders. With its intuitive user interface, Alida makes creating, distributing, and analyzing surveys simple. It supports a variety of question types, including multiple choice, open-ended, and Likert scales, making it versatile for any kind of survey need. Alida’s robust reportin... Read more about Alida

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NA

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Location

Canada

Deltek GovWin IQ is a powerful government software solution that helps businesses identify and win government contracts. This platform offers a comprehensive database of government procurement opportunities, allowing users to search for contracts by agency, industry, and location. Deltek GovWin IQ provides valuable insights into contract requirements, competitor analysis, and market trends, helpin... Read more about Deltek GovWin IQ

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United States

Online survey tool to quickly create questionnaires, poll votes & surveys.

LimeSurvey is a powerful open-source survey software that empowers users to create and manage surveys with flexibility and precision. Its feature-rich platform allows you to design highly customizable surveys, from simple questionnaires to complex research projects. A standout feature is its support for multiple question types, branching logic, and quotas, giving you complete control over your sur... Read more about LimeSurvey

Free Trial

NA

Pricing Type

$9.33 Per month

Location

Germany

The Connected Conversation Platform for Businesses

Nextiva is a cloud-based communication platform that revolutionizes business telecommunications. Primarily known for its VoIP (Voice over Internet Protocol) services, Nextiva offers a robust suite of features including voice, video, and messaging capabilities all integrated into one platform. A standout feature is its advanced call management system, which allows for efficient call routing, auto a... Read more about Nextiva

Free Trial

NA

Pricing Type

$15 Per month

Location

Ukraine

Nexis is a leading Legal Research Software designed to provide legal professionals with comprehensive access to a vast repository of legal documents, case law, statutes, regulations, and legal news. The platform offers powerful search and analysis tools that enable lawyers, paralegals, and legal researchers to conduct in-depth legal research efficiently and accurately. Features include advanced se... Read more about Nexis

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Location

United Kingdom

Jungle Scout Cobalt is a robust competitive intelligence software platform that empowers businesses to track and analyze their competitors’ activities and make data-driven decisions to stay ahead in the market. This tool is especially valuable for e-commerce sellers and brands looking to optimize their product offerings and marketing strategies. Jungle Scout Cobalt provides comprehensive market ... Read more about Jungle Scout Cobalt

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NA

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Location

United States

Complete online survey solutions

Snap Surveys stands out in the world of survey software with its comprehensive and flexible approach to data collection and analysis. Known for its user-friendly design, it enables users to create, distribute, and analyze surveys with ease. A key feature is its multi-mode survey capability, allowing data collection through various channels like online, mobile, and paper, catering to diverse respon... Read more about Snap Surveys

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NA

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Location

United Kingdom

AYTM (Ask Your Target Market) is an innovative survey software that empowers businesses to gather valuable insights from their target audience effectively. This user-friendly platform allows users to design and distribute surveys quickly, leveraging a variety of question types and customizable templates to ensure meaningful data collection. AYTM’s robust analytics tools enable users to analyze r... Read more about AYTM

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Location

United States

Opinion Box is a powerful market research software designed to help businesses collect, analyze, and leverage customer feedback to make data-driven decisions. This platform allows companies to conduct surveys, polls, and other forms of research to gain deep insights into customer preferences, behaviors, and opinions. With Opinion Box, users can design custom surveys with a variety of question type... Read more about Opinion Box

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NA

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Location

Brazil

DataTree is a market research software that provides businesses with access to vast amounts of public records, data analytics, and reporting tools. The platform offers detailed information about real estate transactions, property ownership, and land records, making it an essential tool for professionals in real estate, legal services, and finance. DataTree allows users to quickly search and analyz... Read more about DataTree

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Available

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Location

United States

Resonio is a sophisticated market research software that empowers businesses to collect, analyze, and interpret data to make informed decisions. With Resonio, companies can design surveys, conduct focus groups, and gather insights from a wide range of data sources to better understand customer behavior, preferences, and market trends. The platform supports both qualitative and quantitative researc... Read more about Resonio

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NA

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United States

Confirmit is a powerful survey software designed to help organizations collect and analyze feedback from customers and employees. With features such as customizable survey templates, data visualization, and real-time reporting, Confirmit streamlines the survey process and provides valuable insights. The user-friendly interface allows users to create and distribute surveys effortlessly, ensuring hi... Read more about Confirmit

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NA

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Location

Norway

Dynata Insights Platform is a robust survey software that empowers businesses to gather valuable consumer insights efficiently. This platform provides a comprehensive suite of tools for designing, distributing, and analyzing surveys across various demographics and markets. With Dynata, users can create custom surveys that cater to specific research needs, utilizing advanced question types and logi... Read more about Dynata Insights Platform

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NA

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Location

United States

Thinknum is an advanced data management software platform that helps businesses collect, analyze, and manage vast amounts of data to drive insights and decision-making. Designed for enterprises with complex data needs, Thinknum provides powerful tools for tracking financial, operational, and market data across multiple sources. The platform enables users to pull data from public sources, third-par... Read more about Thinknum

Free Trial

Available

Pricing Type

$16800 Per year

Location

United States

Bloomberg Second Measure is a sophisticated market research software that provides businesses with real-time insights into consumer behavior and market trends. The platform analyzes large datasets from various sources, including credit card transactions and social media activity, to deliver actionable insights into sales performance and market dynamics. With its user-friendly interface, Bloomberg ... Read more about Bloomberg Second Measure

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NA

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Location

United States

10X More Effective Surveys, Powered By ChatGPT

Poll the People is an intuitive market research software designed to help businesses gather valuable consumer feedback quickly and cost-effectively. This platform allows companies to create and distribute surveys, polls, and questionnaires to a targeted audience, providing actionable insights into customer preferences, behaviors, and opinions. The software simplifies the process of designing surve... Read more about Poll the People

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Location

United States

AI-Based Knowledge Management Software System

Bloomfire is a knowledge engagement platform that centralizes and democratizes organizational information. It's designed to make company knowledge easily accessible, fostering a culture of collaboration and informed decision-making. The software features a powerful search engine, quickly surfacing relevant information from a variety of content types. Bloomfire supports diverse media formats, inclu... Read more about Bloomfire

Free Trial

30 Days

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Location

United States

Cint is a leading market research software that revolutionizes the way organizations gather and analyze consumer insights. Designed for businesses of all sizes, Cint offers a user-friendly platform that connects brands with their target audiences through a global panel of respondents. With tools for survey creation, data collection, and real-time analytics, users can quickly gather valuable feedba... Read more about Cint

Free Trial

Available

Pricing Type

$0.01 Per feautre

Location

Sweden

InMoment is a sophisticated customer experience software that helps businesses understand and improve how they interact with their customers. Equipped with powerful analytics and feedback tools, InMoment enables companies to gather real-time insights into customer satisfaction, behavior, and preferences. The platform supports multiple feedback channels, including surveys, social media, and in-app ... Read more about InMoment

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Location

United States

Customer & Employee Experience Management Platform

Qwary is a cutting-edge survey and feedback management software designed to revolutionize the way organizations collect and analyze data. It stands out for its exceptional ease of use, enabling users with varying levels of technical expertise to craft engaging surveys quickly. The platform supports various question formats, including open-ended, multiple-choice, and scale-based questions, making i... Read more about Qwary

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NA

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Location

United States

Survata is an advanced survey software designed to help businesses and researchers gather high-quality consumer insights through customizable surveys. The platform allows users to create and distribute surveys across various channels, including websites, social media, and mobile apps. Survata offers powerful targeting tools, enabling businesses to reach specific demographics and gather relevant da... Read more about Survata

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NA

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Location

United States

Latana is a powerful Market Research Software designed to help businesses gather and analyze consumer insights to inform strategic decision-making. It offers a comprehensive platform for conducting surveys, tracking brand perception, and understanding market trends, ensuring that organizations can make data-driven decisions that enhance their competitive advantage. Latana provides robust tools for... Read more about Latana

Free Trial

NA

Pricing Type

$1 Per feautre

Location

Germany

Smart Poll is an intuitive market research software designed to facilitate the collection and analysis of consumer feedback. This platform offers tools for creating customizable surveys, polls, and questionnaires, enabling organizations to gather valuable insights from their target audience. Smart Poll features an easy-to-use interface that allows users to design surveys with various question type... Read more about Smart Poll

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NA

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Location

Finland

Dalia Research is an advanced market research software designed to help businesses gather and analyze consumer insights effectively. This platform offers tools for conducting surveys, managing panel data, and generating actionable reports, ensuring that organizations can make informed decisions based on reliable data. With Dalia Research, users can create customized surveys that target specific de... Read more about Dalia Research

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NA

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Location

Germany

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