Software Category

Best Free Market Research Software

Free market research software solutions are fascinating technology applications that enable small and medium-sized businesses to gather and store their customers’ data. Moreover, these free market research tools and software offer essential features and capabilities that allow businesses to investigate this gathered customer data and present it as meaningful information for better decision-making. The essential features they offer are social media integration, reporting, statistical analysis, customer segmentation, activity tracking, visual dashboards, trend analysis, charting, benchmarking, etc. If you are looking for decent free market research tools and resources, your search might end here. SofwareWorld presents a list of the best free market research software tools that might seize your attention. The list was created after conducting a thorough analysis. Now, let’s explore the list provided below:

Note: Most of the products listed in this Free market research software category offer free trial versions, though they have restrictions like timens limits, fixed number of users, or limited features. For more options and features, compare and evaluate all market research software to find the best fit for you.

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★★★★★4.6 average rating from 100 reviews
Last Updated: September 04, 2026
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Popular Picks in Market Research Software

Survicate Logo

Survicate

   (4.3)

Semrush Logo

Semrush

   (4.6)

Typeform Logo

Typeform

   (4.5)

SurveyMonkey Enterprise Logo

SurveyMonkey Enterprise

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Complete Product Directory

List of Top Free Market Research Software

Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Best Free Market Research Software Products

Overview is available for every product. Additional tabs appear only when matching profile information exists.

25 products shown
#1

SurveyLab

Online survey tool & questionnaire software.

★★★★★ 5.0 (2 Reviews)
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Overview

SurveyLab is an intuitive online survey and feedback platform that enables businesses of all sizes to design, distribute, and analyze surveys with ease. With a focus on simplicity and flexibility, SurveyLab offers a range of customizable question types, multilingual support, and...

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Free Trial14 Days Starting Price$49 Per month HeadquartersPoland
#2

SurveyJS

🏆 SW Recommended
★★★★★ 5.0 (2 Reviews)
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Overview

SurveyJS is a versatile and intuitive 360-degree feedback software that enables organizations to collect valuable feedback from employees, managers, peers, and subordinates in a comprehensive and structured manner. This software is designed to facilitate performance reviews, prof...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersEstonia
#3

SmartSurvey

Online Survey Software and Survey Tool

★★★★★ 5.0 (2 Reviews)
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Overview

SmartSurvey is a user-friendly online survey platform designed to simplify your data collection needs. With an array of features, it offers seamless survey creation, distribution, and analysis. Craft surveys effortlessly with the intuitive interface. Choose from various question...

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Free TrialAvailable Starting Price$38 Per month HeadquartersUnited Kingdom
#4

Bloomfire

🏆 SW Recommended

AI-Based Knowledge Management Software System

★★★★★ 5.0 (1 Reviews)
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Overview

Bloomfire is a knowledge engagement platform that centralizes and democratizes organizational information. It's designed to make company knowledge easily accessible, fostering a culture of collaboration and informed decision-making. The software features a powerful search engine,...

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Free Trial30 Days Starting PriceContact Vendor HeadquartersUnited States
#5

Dovetail

🏆 SW Recommended

Ultimate Solution for HR Case Management

★★★★★ 5.0 (1 Reviews)
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Overview

Dovetail is a customer insights and user research software platform that helps organizations centralize qualitative data, analyze customer feedback, and uncover actionable insights from research. Built for product teams, UX researchers, and customer experience professionals, Dove...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#6

Alchemer

🏆 SW Recommended

Enterprise Online Survey Software & Tools

★★★★☆ 4.9 (3 Reviews)
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Overview

Alchemer is a powerful survey and customer feedback platform that helps businesses capture insights, understand audiences, and improve decision-making with flexible data-collection tools. From simple surveys to advanced journey analytics, Alchemer enables teams in marketing, cust...

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Free TrialAvailable Starting Price$55 Per month HeadquartersUnited States
#7

Jotform

🏆 SW Recommended

Free Online Form Builder & Form Creator

★★★★☆ 4.8 (23 Reviews)
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Overview

Jotform is a versatile online form builder designed for creating and managing forms for various purposes, including registrations, surveys, and order forms. It stands out for its user-friendly drag-and-drop interface, making form creation accessible to everyone. Jotform offers a...

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Free TrialAvailable Starting Price$34 Per month HeadquartersUnited States
#8

Xoxoday

🏆 SW Recommended
★★★★☆ 4.8 (2 Reviews)
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Overview

Xoxoday is a dynamic Customer Loyalty Software designed to help businesses reward and retain their customers through personalized loyalty programs. The platform offers tools for creating reward schemes, tracking customer engagement, and managing loyalty points and incentives. Xox...

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Free TrialAvailable Starting Price$299 Per month HeadquartersIndia
#9

Semrush

🏆 SW Recommended

Get measurable results from online marketing

★★★★☆ 4.6 (24 Reviews)
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Overview

Semrush is a powerful suite of robust online marketing tools. It helps you analyze and optimize your website's performance. With Semrush, you can track your keywords, spy on competitors, and discover new opportunities. It provides insights into organic search, paid advertising, a...

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Free Trial7 Days Starting Price$117.33 Per month HeadquartersUnited States
#10

Typeform

🏆 SW Recommended

People-Friendly Forms and Surveys

★★★★☆ 4.5 (24 Reviews)
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Overview

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher respon...

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Free TrialAvailable Starting Price$25 Per month HeadquartersUnited States
#11

ATLAS.ti

🏆 SW Recommended

The #1 Software for Qualitative Data Analysis

★★★★☆ 4.5 (2 Reviews)
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Overview

ATLAS.ti is an advanced qualitative data analysis software tailored for researchers handling complex data. It excels in organizing, analyzing, and interpreting textual, graphical, audio, and video data, making it a favorite in academic and market research. Its intuitive interface...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#12

Zoho Survey

🏆 SW Recommended

Create online surveys and questionnaires for free

★★★★☆ 4.4 (8 Reviews)
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Overview

Zoho Survey is a versatile online survey creation tool designed to cater to various data collection needs. It offers a rich library of customizable templates and an intuitive drag-and-drop interface, making survey design both easy and efficient. Users can craft surveys with a wid...

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Free Trial7 Days Starting Price₹416 Per month HeadquartersIndia
#13

Mention

🏆 SW Recommended

Social Listening & Media Monitoring Tool

★★★★☆ 4.4 (2 Reviews)
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Overview

Mention is a media monitoring and social listening software designed to help businesses track, analyze, and respond to online conversations about their brand, competitors, and industry in real time. It monitors content across social media, news sites, blogs, forums, and review pl...

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Free Trial14 Days Starting Price$599 Per month HeadquartersFrance
#14

Survicate

🏆 SW Recommended

Effortless Survey Software

★★★★☆ 4.3 (3 Reviews)
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Overview

Survicate is a user-friendly online survey tool designed for gathering customer feedback and insights. It offers a variety of survey types, including website, email, and mobile surveys, which are easy to create and customize. Key features include a range of question types, like m...

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Free TrialAvailable Starting Price$299 Per month HeadquartersPoland
#15

SurveySparrow

🏆 SW Recommended

Unified CX platform to grow your brand

★★★★☆ 4.3 (1 Reviews)
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Overview

SurveySparrow is an online survey tool that facilitates engaging and conversational surveys. It offers a dual interface, allowing users to create both chat-like and form-like surveys, enhancing respondent experience. The platform is known for its ease of use, with drag-and-drop f...

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Free Trial14 Days Starting PriceContact Vendor HeadquartersUnited States
#16

Feedly

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Overview

Feedly is a cutting-edge market research software designed to help businesses stay informed about industry trends, news, and competitor activity. With Feedly, users can aggregate content from various sources such as blogs, news websites, and social media platforms, all in one con...

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Free TrialAvailable Starting Price$14400 Per year HeadquartersUnited States
#17

Similarweb

🏆 SW Recommended

The World’s Leading AI-Powered Digital Data Company

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Overview

Designed for market researchers, Similarweb uncovers trends, industry shifts, and competitor activity across digital ecosystems. With data on millions of websites, apps, and brands, it empowers businesses to benchmark markets, evaluate opportunities, and make informed strategic d...

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Free Trial7 Days Starting PriceContact Vendor HeadquartersUnited States
#18

Sprinklr Social

The undisputed leader in social media management

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Sprinklr Social is a sophisticated platform developed for large enterprises aiming to master customer experience management across digital channels. Its strength lies in offering an integrated suite for social media management, advertising, marketing, and customer care, all withi...

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Free Trial30 Days Starting Price$299 Per month HeadquartersUnited States
#19

YouGov Surveys: Self-serve

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YouGov Surveys: Self-serve is an innovative polling software designed to empower organizations to gather insights and feedback from their audiences. This platform allows users to create and distribute surveys quickly and easily, ensuring that valuable data is collected to inform...

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Free TrialAvailable Starting Price$1.5 Per one-time HeadquartersUnited Kingdom
#20

Terapeak Research

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Terapeak Research is an advanced competitive intelligence software tailored for e-commerce businesses seeking to gain a competitive edge in the market. It offers a comprehensive platform for analyzing market trends, tracking competitor performance, and identifying strategic oppor...

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Free TrialAvailable Starting Price$250 Per month HeadquartersUnited States
#21

Kantar Marketplace

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Kantar Marketplace is an advanced market research software platform that empowers businesses to make informed, data-driven decisions by providing rapid, high-quality insights. Designed for marketers and product managers, the platform enables users to conduct surveys, track brand...

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Free TrialNA Starting PriceContact Vendor HeadquartersUnited Kingdom
#22

QuestionPro Workforce

Employee experience survey and analytics platform

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Overview

QuestionPro is a comprehensive software designed for creating, distributing, and analyzing surveys. It's highly user-friendly, making it easy for anyone to design detailed surveys with its wide range of question types and customizable templates. QuestionPro stands out with its ab...

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Free TrialAvailable Starting Price$$83 Per month HeadquartersUnited States
#23

QuestionPro

🏆 SW Recommended
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QuestionPro is a versatile survey software designed to help organizations gather feedback and insights from various stakeholders. This platform provides comprehensive tools for creating, distributing, and analyzing surveys, making it easier for businesses to understand customer s...

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Free TrialAvailable Starting Price$99 Per month HeadquartersUnited States
#24

LivingLens

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LivingLens is a qualitative data analysis software that enables companies to capture, analyze, and gain insights from video, audio, and text data. Designed for market researchers and organizations seeking deeper customer understanding, LivingLens uses AI-driven analysis tools to...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#25

Deltek GovWin IQ

Find and Win Government Contracts with Analyst Insights

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Deltek GovWin IQ is a government contracting intelligence platform built to help organizations discover opportunities, analyze market trends, and win public sector contracts with greater clarity and confidence. It brings government spending data, procurement forecasts, competitiv...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
Daily Discovery

Explore Today’s Featured Best Free Market Research Software

Three additional products from this category, refreshed for ongoing discovery.

Featured Today

Q Research Software

No approved reviews yet

Q Research Software is a leading statistical analysis tool specifically designed for researchers and data analysts. It provides an extensive suite of features that simplify data manipulation, analysis, and visualization. Users can perform complex statistical tests, build sophisticated models, and generate detailed reports, making it invaluable for academic research and professional studies. The in...

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Featured Today

ARCS

No approved reviews yet

ARCS is an appointment scheduling software that simplifies the booking process for businesses and customers alike. With ARCS, businesses can automate appointment scheduling, allowing clients to book appointments online at their convenience. The platform offers features such as real-time availability syncing, automated reminders, and client management, making scheduling seamless and efficient. ARCS...

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Featured Today

Wynter

No approved reviews yet

Wynter is a market research software designed to provide businesses with accurate and actionable customer insights. It offers tools for conducting surveys, gathering feedback, and analyzing customer behavior to inform marketing strategies and product development. With Wynter, users can create custom surveys, target specific demographics, and receive real-time results to gauge customer sentiment. T...

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Buyer Questions

Frequently Asked Questions About Best Free Market Research Software

What are the main features of free Market Research Software?
Following are some of the main features that the majority of free Market Research Software offers in general:

  • Statistical Analysis
  • Question Branching
  • Survey Builder
  • Monitoring
  • Trend Analysis
  • Sentiment Analysis
  • Activity Tracking
Are there any limitations to using free Market Research Software?
Typically, there are some limitations to using free Market Research Software solutions.

For example:

  • Limited access to features.
  • Restricted user accounts.
  • Low data storage capacity.
  • Limited customization capability.
However, you can always go for budget-friendly paid versions, which may break the limit barriers.
Does free Market Research Software offer free trials for their paid versions?
The majority of free Market Research Software offers free trials for paid versions. Please note that the time period for a free trial may differ based on the software.

For example:

Are credit card details required to use free Market Research Software or avail of free trials?
The majority of free Market Research Software or free trials do not require credit card details. Users have to provide their credit card details if they go for any paid plans.
Does free Market Research Software offer customer support for free users?
The majority of free Market Research Software offers customer support to free users. However, the level of support may differ.
Is free Market Research Software safe to use?
Absolutely! Free Market Research Software are safe to use. They strictly adhere to regulatory compliance.
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