Best Market Research Software for Small Businesses (Free & Paid)

Kompyte is an advanced competitive intelligence software designed to help businesses monitor, analyze, and respond to their competitors' activities in real-time. It offers a comprehensive suite of tools that automate the collection and analysis of competitive data from various online sources, including websites, social media, and digital marketing campaigns. Kompyte’s intuitive interface allows ... Read more about Kompyte

PickFu is a versatile Survey Software designed to help businesses gather valuable feedback and insights from their target audiences quickly and efficiently. It offers a user-friendly platform for creating, distributing, and analyzing surveys, enabling organizations to make data-driven decisions and improve their products, services, and marketing strategies. PickFu features a wide range of customiz... Read more about PickFu

Klue is a powerful business intelligence software that enables organizations to gather, analyze, and visualize competitive data. The platform provides tools for market research, competitor analysis, and strategic planning, helping businesses stay ahead of industry trends. With an intuitive dashboard, users can access real-time insights and collaborate effectively across teams. Klue enhances decisi... Read more about Klue

Potloc is an innovative market research software designed to help organizations gather insights and understand consumer preferences effectively. This platform provides comprehensive tools for conducting surveys, analyzing market trends, and engaging with target audiences. With Potloc, users can easily create and distribute surveys, track responses, and analyze data to uncover valuable insights. Th... Read more about Potloc

SPLENDID CORE is an intuitive and powerful survey software that enables businesses and organizations to design, distribute, and analyze surveys with ease. The software provides a wide variety of question types, from multiple choice to open-ended, allowing users to create customized surveys that meet their specific needs. Whether conducting market research, gathering customer feedback, or evaluatin... Read more about SPLENDID CORE

Huunu is an innovative market research software designed to streamline data collection and analysis for businesses. This powerful platform provides tools for designing surveys, managing respondents, and generating insights efficiently. With its user-friendly interface, researchers can easily create customized questionnaires, monitor response rates, and analyze data in real-time. Huunu features rob... Read more about Huunu

Knowledge360 is an AI-driven knowledge management platform designed to help organizations collect, analyze, and leverage data for better decision-making. By aggregating information from a wide array of sources—internal reports, news articles, market data, and more—Knowledge360 provides businesses with actionable insights that enhance strategic planning and competitive intelligence. The softwar... Read more about Knowledge360

Cloudscene is a procurement software platform designed to simplify the sourcing, management, and acquisition of goods and services. The software enables businesses to create and manage vendor lists, streamline purchase requests, and track orders in real-time. Cloudscene includes tools for managing contracts, negotiating terms, and ensuring compliance with procurement policies. The platform also pr... Read more about Cloudscene

Nebu Dub InterViewer is an advanced survey software solution that enables organizations to design, distribute, and analyze surveys with ease. Its versatile platform supports various types of surveys, including customer satisfaction, employee engagement, market research, and academic surveys. The software offers robust features for survey creation, including customizable templates, question branchi... Read more about Nebu Dub InterViewer

Quantilope Agile Insights Software is a powerful tool for advertising agencies and market researchers to collect, analyze, and act on consumer insights. The software integrates a range of research methodologies, including surveys, focus groups, and customer feedback analysis, into a single platform, making data collection streamlined. With realtime data processing, Quantilope enables agencies to q... Read more about quantilope Agile Insights Software

Fuel Cycle is a versatile market research software that empowers organizations to gather and analyze consumer insights effectively. This platform provides tools for conducting surveys, focus groups, and online communities, enabling businesses to engage with their target audience and gather valuable feedback. Fuel Cycle's user-friendly interface allows researchers to design custom surveys and polls... Read more about Fuel Cycle

Crowdtech is an innovative market research software designed to facilitate data collection and analysis for businesses seeking insights into consumer behavior and market trends. This platform provides comprehensive tools for designing surveys, managing panels, and analyzing results, ensuring that organizations can gather valuable information efficiently. With its user-friendly interface, Crowdtech... Read more about Crowdtech

FirstLight Enterprise Edition is a powerful Business Intelligence (BI) Software designed to help organizations transform their data into actionable insights, driving informed decision-making and strategic growth effectively and efficiently. It offers a comprehensive platform for data visualization, reporting, and analytics, ensuring that businesses can harness the full potential of their data seam... Read more about FirstLight Enterprise Edition

NVivo is a powerful qualitative data analysis software designed to help researchers organize, analyze, and find insights in unstructured or qualitative data like interviews, open-ended survey responses, articles, social media, and web content. Its intuitive interface allows users to easily import data and supports a wide range of formats. With NVivo, you can code your data, identify themes and pat... Read more about NVivo

Zonka Feedback’s Market Research Software empowers businesses to gather, analyze, and act on customer and market insights with ease. It enables the creation of customized surveys, polls, and questionnaires to capture opinions, preferences, and trends across multiple channels. With built-in AI features, the platform goes beyond raw data—using AI-powered text analysis, sentiment detection, and ... Read more about Zonka Feedback

SurveyLab is a professional survey software that caters to creating, sending, and analyzing online surveys. Its user-friendly interface allows for easy crafting of surveys, tailored to specific needs. The tool supports various question types, including multiple-choice and open-ended, enhancing survey versatility. Real-time results tracking is a key feature, providing instant insights into responde... Read more about SurveyLab

Insightrix Communities is a powerful community management software designed to help organizations create, manage, and engage online communities for research, collaboration, and feedback. The platform provides tools for member recruitment, engagement tracking, and content management, allowing businesses to build vibrant online communities. Insightrix Communities supports discussion forums, surveys,... Read more about Insightrix Communities

Valona Intelligence is a competitive intelligence software that helps businesses monitor competitor activities, analyze market trends, and gain insights into industry dynamics. It aggregates data from multiple sources, including social media, websites, and financial reports, providing a comprehensive view of the competitive landscape. Valona Intelligence’s customizable alerts notify users of sig... Read more about Valona Intelligence

Discuss.io is a powerful market research software platform that facilitates qualitative research through live video interviews, focus groups, and in-depth discussions. It helps businesses gain valuable insights into customer behavior, preferences, and opinions by conducting interactive research sessions remotely. The platform supports a range of research methods, including one-on-one interviews, g... Read more about Discuss.io

Canvs is a market research software designed to help organizations extract actionable insights from customer feedback and market data. It utilizes advanced AI and natural language processing (NLP) technologies to analyze qualitative data from surveys, social media, and open-ended responses. Canvs categorizes and quantifies sentiment, helping businesses understand customer emotions, preferences, an... Read more about Canvs

Neurons is an A/B testing software designed to help businesses optimize their digital marketing and website performance through data-driven experimentation. The platform allows users to create and run A/B tests on web pages, landing pages, and marketing campaigns to determine which version performs better. Neurons offers advanced analytics and reporting tools that provide insights into visitor beh... Read more about Neurons

QualSights is a qualitative data analysis software designed to help researchers, marketers, and businesses analyze and interpret unstructured data such as interviews, focus groups, and open-ended survey responses. The platform provides powerful tools for transcribing, categorizing, and tagging qualitative data, making it easier to identify key themes, trends, and insights. QualSights allows users ... Read more about QualSights

Dovetail Software is a comprehensive HR case management and employee engagement solution specifically designed to improve HR efficiency and employee experience. The software boasts a powerful case management tool, which helps in organizing and resolving HR inquiries swiftly. Its self-service portal is a standout feature, offering employees easy access to HR resources and the ability to manage thei... Read more about Dovetail

Tremendous is a versatile reward and incentive platform designed to streamline the distribution of digital rewards. Its standout feature is the ease of sending incentives, like gift cards, prepaid Visa® cards, and money transfers, making it a favorite for businesses and researchers. The platform offers a vast selection of reward options, catering to a global audience. Users appreciate the simplic... Read more about Tremendous

Recollective is an advanced market research software designed to facilitate the collection and analysis of consumer insights. This powerful platform allows researchers to create online communities, conduct surveys, and engage participants in discussions, enabling a comprehensive understanding of market trends and consumer behaviors. Recollective’s user-friendly interface simplifies the process o... Read more about Recollective