Best Market Research Software for Small Businesses (Free & Paid)

Market Research Software is a tool that assists businesses in gathering, organizing, and analyzing data about their market environment. It helps collect valuable information on customer preferences, competitor activities, and industry trends. For small businesses, this software simplifies the complex task of understanding the market without requiring significant time or financial investment. Features often include user-friendly survey creation, real-time data analysis, and comprehensive reporting tools. By utilizing these functionalities, small businesses can make informed decisions to improve their products or services and tailor them to meet customer needs. It enables them to identify new market opportunities, forecast demand, and stay competitive. This software can be a game-changer for small businesses looking to grow and adapt quickly in a dynamic market. It reduces risks by providing actionable insights and allows for better strategic planning. Investing in market research software empowers small businesses to make data-driven decisions that can lead to increased customer satisfaction and higher profits. Here are some market research software options you can choose from to enhance your business insights:

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Last Updated: October 01, 2025

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Popular Picks in Market Research Software

Survicate

Survicate

   (4.0)

$299 Per month

Semrush

Semrush

$117.33 Per month

Typeform

Typeform

$25 Per month

SurveyMonkey Enterprise

SurveyMonkey Enterprise

$4999 Per month

List of Top Market Research Software for Small Businesses

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Corus is a comprehensive survey software designed to help organizations gather insights and feedback from various stakeholders. The platform offers a variety of customizable survey templates, question types, and distribution methods, ensuring users can design surveys that meet their specific needs. With its intuitive interface, Corus allows organizations to create and launch surveys quickly, monit... Read more about Corus

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United States

IO Scout is a comprehensive market research software designed for e-commerce sellers and entrepreneurs looking to gather valuable insights into product performance, competition, and market trends. By analyzing millions of data points from marketplaces like Amazon, IO Scout provides users with actionable information about product demand, competition, pricing strategies, and sales forecasts. With po... Read more about IO Scout

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United States

Bilendi Discuss is a conversational marketing platform that revolutionizes customer engagement through real-time, data-rich interactions. It provides brands with tools to engage customers personally, building stronger connections and fostering loyalty. By using chat features, surveys, and other interactive methods, Bilendi Discuss captures valuable insights that support informed marketing strategi... Read more about Bilendi Discuss

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United Kingdom

GetWhy is a specialized qualitative data analysis software designed to help businesses, researchers, and analysts process, interpret, and derive insights from non-numerical data. The platform allows users to analyze textual data, such as survey responses, interviews, and focus group notes, helping organizations understand customer behaviors, preferences, and sentiments. GetWhy includes features li... Read more about GetWhy

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Location

Denmark

Digsite is an innovative market research software platform that enables businesses to collect, analyze, and act on customer insights through qualitative and quantitative research methods. The platform provides tools for designing and conducting research studies such as focus groups, surveys, interviews, and consumer feedback loops. Digsite facilitates real-time collaboration with participants, all... Read more about Digsite

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United States

YipitData is a comprehensive market research software designed to help businesses collect, analyze, and interpret large datasets to gain valuable insights into market trends, consumer behavior, and competitor performance. By utilizing advanced data aggregation techniques, YipitData enables organizations to access reliable and up-to-date information from a variety of sources, including consumer tra... Read more about YipitData

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United States

Intelligence2day is an advanced business intelligence software solution designed to help organizations transform data into actionable insights. This powerful platform provides users with the tools to collect, analyze, and visualize data from various sources, enabling informed decision-making across the organization. With Intelligence2day, users can create customized dashboards, generate reports, a... Read more about Intelligence2day

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Location

Sweden

Quini Data is a comprehensive restaurant management software designed to streamline operations and enhance the dining experience for restaurant owners and staff. This powerful platform offers a suite of tools that facilitate reservation management, menu planning, inventory control, and financial reporting, ensuring that restaurants can operate efficiently and effectively. Quini Data’s user-frien... Read more about Quini Data

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Available

Pricing Type

$1000 Per feautre

Location

Canada

Tandem is a comprehensive market research software designed to help organizations gather, analyze, and interpret market data effectively. This platform provides tools for conducting surveys, focus groups, and competitor analysis, enabling businesses to gain valuable insights into customer preferences and market trends. With Tandem, users can create customizable surveys and questionnaires, distribu... Read more about Tandem

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United Kingdom

Harmoni is a powerful decision support software designed to assist organizations in making data-driven decisions. This platform provides advanced analytics and modeling tools that help users evaluate complex scenarios and assess potential outcomes. With Harmoni, decision-makers can visualize data through interactive dashboards and reports, enabling them to identify trends and patterns that inform ... Read more about Harmoni

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Pricing Type

$1900 Per user

Location

New Zealand

Airbtics is an advanced market research software designed to help businesses gain valuable insights into market trends, consumer behavior, and industry forecasts. With powerful data collection and analysis tools, Airbtics enables organizations to conduct comprehensive market research and make data-driven decisions. The platform aggregates data from multiple sources, including surveys, social media... Read more about Airbtics

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$40 Per user

Location

United Kingdom

Boostmyshop App is a pricing optimization software designed to help eCommerce businesses manage and optimize product pricing based on market trends, competitor pricing, and customer demand. This tool provides real-time insights into pricing dynamics, enabling businesses to set competitive prices and maximize profitability. Boostmyshop App offers features like automated repricing, competitor tracki... Read more about Boostmyshop App

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$9.99 Per one-time

Location

France

Beautiful, Affordable, Always-On Brand Tracking

Tracksuit, distinctively positioned as a brand tracking platform, empowers businesses to monitor and understand their brand's health in real-time. Its primary feature lies in providing continuous insights into brand performance across various metrics like awareness, consideration, and customer satisfaction. Tracksuit excels in collecting data from diverse consumer segments, offering a comprehensiv... Read more about Tracksuit

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New Zealand

IdSurvey is a powerful survey software designed to facilitate the creation, distribution, and analysis of surveys for businesses and organizations. This platform provides a user-friendly interface for designing surveys, allowing users to customize questions and layout easily. With its robust distribution tools, IdSurvey enables users to reach their target audience through various channels, includi... Read more about IdSurvey

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Italy

Rotator Survey is an innovative survey software designed to help businesses collect, analyze, and act on customer feedback with ease. It offers a range of features including customizable survey templates, multi-channel distribution, real-time analytics, and reporting tools, enabling you to gather valuable insights from your target audience. The intuitive interface allows you to create engaging sur... Read more about Rotator Survey

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Pricing Type

$299 Per year

Location

Venezuela

Cloohawk is an innovative social media marketing software designed to optimize brand engagement across various platforms. This platform provides comprehensive tools for content creation, scheduling, and performance analytics, empowering businesses to enhance their social media strategies effectively. With its user-friendly interface, Cloohawk allows users to curate content, manage multiple account... Read more about Cloohawk

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Location

India

Ipiphany is a powerful artificial intelligence software designed to analyze large volumes of data, providing businesses with valuable insights to inform strategic decision-making. It uses natural language processing and machine learning algorithms to uncover patterns, trends, and customer sentiment from unstructured data sources such as social media, customer reviews, and surveys. Ipiphany’s int... Read more about Ipiphany

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Pricing Type

$1000 Per month

Location

New Zealand

Zinklar is a powerful survey software designed to help organizations gather insights and feedback from their target audience effectively. This platform provides comprehensive tools for creating, distributing, and analyzing surveys, ensuring that businesses can make data-driven decisions based on real customer feedback. Zinklar features an intuitive interface that allows users to easily design cust... Read more about Zinklar

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NA

Pricing Type

$24000 Per year

Location

Spain

Idiomatic is a customer support software platform that leverages artificial intelligence and natural language processing (NLP) to enhance customer service and automate support processes. The platform enables businesses to provide faster, more accurate responses to customer inquiries by analyzing customer interactions and automatically generating appropriate replies. Idiomatic’s AI-driven approac... Read more about Idiomatic

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$399 Per month

Location

United States

Collecthor is an advanced market research software designed to help businesses collect, analyze, and interpret data to make informed decisions. Whether you’re conducting surveys, focus groups, or in-depth interviews, Collecthor provides a comprehensive platform for managing and analyzing market research projects. The software allows users to create custom surveys, design questionnaires, and depl... Read more about Collecthor

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Location

Netherlands

Clozd is an advanced data analysis software solution designed to help businesses harness the power of their data for more informed decision-making. By integrating various data sources, Clozd provides deep insights into customer behaviors, market trends, and operational efficiencies. The software offers powerful analytics tools, including predictive modeling, trend analysis, and advanced reporting ... Read more about Clozd

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United States

Rally UXR is a market research software solution designed to help businesses collect, analyze, and interpret data to make informed decisions about their products, services, and overall market strategy. With Rally UXR, businesses can conduct surveys, run focus groups, and analyze consumer behavior through qualitative and quantitative research methods. The platform’s easy-to-use interface allows t... Read more about Rally UXR

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United States

VideoPeel is an innovative review management software designed to help businesses collect, manage, and showcase customer reviews through engaging video testimonials. It offers a comprehensive platform for capturing authentic customer feedback, enhancing trust, and driving sales with precision and ease. VideoPeel features intuitive tools for soliciting video reviews via email, SMS, and social media... Read more about VideoPeel

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Pricing Type

$69 Per feautre

Location

United States

methinks is an innovative market research software designed to help businesses gather actionable insights from their target audience. With an intuitive platform, methinks allows companies to conduct surveys, focus groups, and other research methods to understand customer preferences, behaviors, and opinions. The software provides real-time data collection, analysis, and reporting features, enablin... Read more about methinks

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United States

BUFFL is an advanced survey software designed to help businesses collect valuable feedback from customers, employees, and other stakeholders. This platform provides a user-friendly interface to create custom surveys, analyze responses, and generate actionable insights. BUFFL supports a variety of question formats, including multiple choice, Likert scale, and open-ended questions, enabling business... Read more about BUFFL

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Location

Belgium

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