Software Category

Best Free Customer Data Platform (CDP) Software

Free Customer Data Platform (CDP) Software is a powerful tool for businesses aiming to centralize and manage customer information without any upfront investment. This software collects, organizes, and unifies customer data from multiple touchpoints, providing businesses with a comprehensive view of their audience. It helps improve customer insights, enabling better decision-making and more targeted marketing strategies. Using reliable customer database platforms, businesses can streamline data management, enhance personalization, and boost customer engagement. Free solutions are especially valuable for startups and small businesses, offering essential features like data integration, segmentation, and analytics. With access to robust CDP software, companies can drive smarter campaigns and create seamless customer experiences. Explore our curated selection of the best customer data platforms and discover free options tailored to your needs. The Free Customer Data Platform Software category provides the tools you need to manage customer data efficiently, ensuring your business stays ahead in delivering personalized and impactful interactions.

Note: Most of the products listed in this free customer data platform software category offer free trial versions, though they have restrictions like time limits, fixed number of users, or limited features. For more options and features, compare and evaluate all-time customer data platform software to find the best fit for you.
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★★★★★4.8 average rating from 51 reviews
Last Updated: September 05, 2026
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  • 102 Software

Popular Picks in Customer Data Platform Software

Lusha Logo

Lusha

   (4.7)

Apollo.io Logo

Apollo.io

   (4.4)

Klaviyo Logo

Klaviyo

   (4.7)

Segment Logo

Segment

   (5.0)

Complete Product Directory

List of Top Free Customer Data Platform (CDP) Software

Review each product’s overview, then open available tabs for buyer fit, use cases, features, integrations, pros and cons, and pricing.

Best Free Customer Data Platform (CDP) Software Products

Overview is available for every product. Additional tabs appear only when matching profile information exists.

25 products shown
#1

Segment

🏆 SW Recommended
★★★★★ 5.0 (2 Reviews)
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Overview

Segment is a powerful customer data platform (CDP) that helps businesses collect, unify, and manage customer data from various touchpoints. By centralizing customer data, Segment enables businesses to create a single, cohesive view of their customers, allowing for more personaliz...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#2

IPinfo

🏆 SW Recommended
★★★★★ 5.0 (2 Reviews)
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Overview

IPinfo is a customer data platform that provides detailed information about website visitors by analyzing their IP addresses. This powerful tool helps businesses gain insights into their customers’ geographic locations, industry affiliations, and online behavior, allowing for mor...

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Free TrialAvailable Starting Price$41 Per month HeadquartersUnited States
#3

Atlantic.Net Cloud Platform

🏆 SW Recommended
★★★★★ 5.0 (2 Reviews)
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Overview

Atlantic.Net Cloud Platform is a robust virtual private server (VPS) software designed to provide organizations with scalable and secure hosting solutions. This platform offers users the ability to deploy and manage virtual servers with ease, ensuring high performance and reliabi...

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Free TrialAvailable Starting Price$0.01 Per month HeadquartersUnited States
#4

CleverTap

🏆 SW Recommended

The Ultimate All-in-One Customer Engagement Platform

★★★★★ 5.0 (2 Reviews)
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Overview

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interact...

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Free Trial30 Days Starting Price₹6000 Per month HeadquartersUnited States
#5

Spotler CRM

🏆 SW Recommended

Best CRM Software for Marketers

★★★★★ 5.0 (2 Reviews)
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Overview

Spotler CRM is a customer relationship management software designed to help businesses improve customer engagement and streamline their sales and marketing processes. It offers tools for managing leads, tracking customer interactions, and automating marketing campaigns. Spotler C...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersNetherlands
#6

NiceJob

🏆 SW Recommended

Top-Rated Reputation Marketing Software for Local Businesses

★★★★★ 5.0 (1 Reviews)
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Overview

NiceJob is a reputation management software platform designed to help businesses generate more customer reviews, improve online visibility, and build trust with potential customers. It automates review requests through email and SMS, making it easier for businesses to collect aut...

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Free Trial14 Days Starting Price$75 Per month HeadquartersCanada
#7

Delighted

🏆 SW Recommended

Collect customer feedback in minutes with Delighted

★★★★☆ 4.9 (8 Reviews)
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Overview

Delighted is an intuitive customer feedback tool designed to streamline the process of gathering and analyzing customer opinions. It offers versatile survey methods, including email, SMS, and web, ensuring businesses can reach their audience effectively. The platform boasts a sim...

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Free Trial14 Days Starting Price$17 Per month HeadquartersUnited States
#8

Jahia

🏆 SW Recommended

Create Websites & Portals using Jahia Digital Experience Platform

★★★★☆ 4.9 (2 Reviews)
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Overview

Jahia is a comprehensive digital asset management (DAM) software designed to help businesses organize, store, and share digital content. With its powerful search and tagging capabilities, Jahia allows users to easily locate and retrieve assets, ensuring that content is always acc...

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Free TrialAvailable Starting Price€1700 Per year HeadquartersSwitzerland
#9

ZoomInfo Sales

🏆 SW Recommended
★★★★☆ 4.8 (2 Reviews)
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Overview

ZoomInfo Sales is a powerful lead generation software designed to help businesses identify and connect with potential customers effectively. This platform offers a comprehensive database of business contacts, enabling users to search for leads based on various criteria, including...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#10

Omnisend

🏆 SW Recommended

Email Marketing Software for Ecommerce

★★★★☆ 4.8 (2 Reviews)
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Overview

Omnisend is an ecommerce marketing automation software designed to help online stores manage email campaigns, SMS marketing, and customer engagement from one centralized system. The software enables businesses to create targeted marketing campaigns, automate customer journeys, an...

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Free TrialAvailable Starting Price$41.30 Per month HeadquartersUnited Kingdom
#11

Totango

🏆 SW Recommended

Customer success software your business can’t outgrow

★★★★☆ 4.8 (1 Reviews)
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Overview

Totango is a customer success platform designed to help businesses optimize customer interactions and drive growth. It offers features for tracking customer health scores, indicating how satisfied and engaged customers are with a product or service. Totango enables the segmentati...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#12

Lusha

🏆 SW Recommended

Go to market with data you can build on

★★★★☆ 4.7 (11 Reviews)
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Overview

Lusha is a B2B sales intelligence and data enrichment platform designed to help organizations accelerate lead generation, improve outreach accuracy, and drive predictable revenue growth. By providing verified contact details, company insights, and real-time buying signals, it ena...

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Free TrialAvailable Starting Price$37.45 Per month HeadquartersUnited States
#13

Klaviyo

🏆 SW Recommended

THE B2C CRM

★★★★☆ 4.7 (8 Reviews)
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Overview

Klaviyo is a marketing automation platform focused on email and SMS messaging. It helps businesses create targeted and personalized communication strategies. Key features include email segmentation, which allows for sending relevant messages to specific groups. Klaviyo offers int...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#14

OpenTable

🏆 SW Recommended

Find your table for any occasion

★★★★☆ 4.6 (2 Reviews)
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Overview

OpenTable is a user-friendly software platform widely recognized for revolutionizing restaurant reservations. It allows diners to easily book tables online at thousands of restaurants worldwide, offering convenience and accessibility. For restaurants, OpenTable provides a robust...

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Free Trial30 Days Starting Price$149 Per month HeadquartersUnited States
#15

Dreamdata

🏆 SW Recommended
★★★★☆ 4.6 (2 Reviews)
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Overview

Dreamdata is a marketing attribution software platform that helps businesses track and analyze the effectiveness of their marketing campaigns. By consolidating data from various marketing channels such as email, social media, and paid ads, Dreamdata provides insights into how dif...

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Free TrialAvailable Starting Price$750 Per month HeadquartersDenmark
#16

Apollo.io

🏆 SW Recommended

The only tool you need to grow your business

★★★★☆ 4.4 (2 Reviews)
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Overview

Apollo.io is a powerful sales engagement platform designed to help businesses streamline their outreach efforts and enhance lead generation. With a robust suite of features, Apollo.io enables users to identify potential customers, track interactions, and automate follow-up proces...

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Free Trial14 Days Starting Price$49 Per month HeadquartersUnited States
#17

Dynamics 365 Customer Insights

Dynamics 365 Customer Insights

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Overview

Dynamics 365 Customer Insights is a powerful customer data platform (CDP) software designed to help organizations harness the power of customer data to drive personalized marketing and enhance customer engagement. This platform provides a comprehensive suite of tools for collecti...

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Free TrialAvailable Starting Price$1700 Per month HeadquartersUnited States
#18

Oracle Cloud CX

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Overview

Oracle Cloud CX is an advanced customer experience software designed to help organizations manage and enhance their customer interactions across various channels. The platform offers a comprehensive suite of tools for marketing automation, sales force automation, customer service...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#19

Salesforce Marketing Cloud

AI-powered, cloud-based digital marketing platform

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Overview

Salesforce Marketing Cloud is a digital marketing platform offering various tools for email, social media, and mobile marketing. It enables personalized customer engagement with its segmentation and targeting capabilities. The platform provides automation for email campaigns, str...

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Free TrialAvailable Starting Price$1,250 Per month HeadquartersUnited States
#20

Salesforce for Retail

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Overview

Salesforce for Retail is a customer journey mapping tool designed specifically for the retail industry, helping businesses understand and optimize their customers' experiences across various touchpoints. The platform allows retailers to map out the entire customer journey, from a...

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Free TrialAvailable Starting Price$25 Per month HeadquartersUnited States
#21

SAP Customer Data Cloud

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Overview

SAP Customer Data Cloud is a customer loyalty and identity management platform that helps businesses build stronger relationships with their customers by securely managing and leveraging customer data. The software allows businesses to create personalized experiences by capturing...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersGermany
#22

AppsFlyer

🏆 SW Recommended

Make good data-driven choices

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Overview

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#23

Quantcast

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Overview

Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targ...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
#24

SAS Customer Intelligence 360

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SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns acro...

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Free TrialAvailable Starting Price$8000 Per year HeadquartersUnited States
#25

HubSpot Operations Hub

Operations Software for Scaling Businesses

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HubSpot Operations Hub is a comprehensive software solution designed to streamline and optimize a company's operational processes. With features such as data quality automation, advanced reporting tools, workflow management, and integrations with key business systems, Operations...

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Free TrialAvailable Starting PriceContact Vendor HeadquartersUnited States
Daily Discovery

Explore Today’s Featured Best Free Customer Data Platform (CDP) Software

Three additional products from this category, refreshed for ongoing discovery.

Featured Today

Intempt

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Intempt is a powerful marketing automation software designed to streamline and enhance marketing efforts for businesses of all sizes. By leveraging advanced analytics and customer data, Intempt enables marketers to create personalized and targeted campaigns that resonate with their audience. The platform offers a range of tools for email marketing, social media management, and lead nurturing, allo...

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Featured Today

JazzUp AI

No approved reviews yet

JazzUp AI is an intelligent customer data platform (CDP) that uses artificial intelligence to help businesses collect, analyze, and leverage customer data to enhance marketing efforts and improve customer engagement. With JazzUp AI, companies can gather data from various sources, including CRM systems, social media, email campaigns, and website interactions, to create a unified view of each custom...

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Featured Today

AdsGency AI

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AdsGency AI is a powerful customer data platform (CDP) that leverages artificial intelligence to help businesses gain deeper insights into their customer base and drive personalized marketing campaigns. By aggregating data from various sources, including websites, social media, email marketing, and CRM systems, AdsGency AI creates a unified customer profile that businesses can use to understand be...

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